Site-Specific: Virtual Refinishing in Contemporary Rhetorical Practice Author(s): Joseph Janangelo Source: College Composition and Communication, Vol. 61, No. 2 (DECEMBER 2009), pp. 297-320 Published by: National Council of Teachers of English Stable URL: http://www.jstor.org/stable/40593444 . Accessed: 10/10/2014 01:09 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact
[email protected]. National Council of Teachers of English is collaborating with JSTOR to digitize, preserve and extend access to College Composition and Communication. http://www.jstor.org This content downloaded from 129.82.28.124 on Fri, 10 Oct 2014 01:09:39 AM All use subject to JSTOR Terms and Conditions JosephJanangelo Site-Specific:Virtual Refinishing inContemporary RhetoricalPractice Visualrhetoric fuels composition as rhetorsrefinish filmed moments to showothers whatthey "see" in them.My work examines projects that model strategic discourse in publicspaces. It offersideas forachieving full and guardeddisclosure when clarity is butone ofseveral communicative goals. V isual rhetoricfuels composition as viewers-rhetorstransform existing audioand visual material into texts that serve their communicative goals. Such workfinds expression in thevideos people create for sites like YouTube, where theyalter and augmentfilm scenes in orderto rendertheir interpretations ofwhat is "really"going on.