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BLEISURE P8 the AIRBNB How Your Hotel Guests Are Migraine P12 Mixing Business with Pleasure Rethinking ROOM SERVICE P26

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BLEISURE P8 the AIRBNB How Your Hotel Guests Are Migraine P12 Mixing Business with Pleasure Rethinking ROOM SERVICE P26 albertahospitality The Official Magazine of the Alberta Hotel and Lodging Association Betting Big on BLEISURE p8 THE AIRBNB How your hotel guests are Migraine p12 mixing business with pleasure Rethinking ROOM SERVICE p26 THE TECHNOLOGY PM40026059 Tsunami p20 Fall 2015 Give your towels and linens a Five-Star Finish while boosting production With Continental Laundry Systems, your hotel will • Extend linen life by reducing fiber loss Five-Star • Process more laundry per hour per employee h Finis • Reduce gas consumption and water usage • Provide a higher quality product to your guests Continental Laundry Systems can contribute to LEED® certification. CALL TODAY! 888-326-2222 • 780-468-3127 www.coronetequipment.com 8112-46 Street • Edmonton, AB T6B 2M8 albertahospitality this issue BETTING BIG ON BLEISURE In the past few years, hoteliers worldwide have seen an increase in a crossover 8 between business and leisure stays, what’s become known as bleisure. 7 Building Strength in Edmonton’s Core 12 The AirBNB Migraine - Short-Term Rentals Disrupt the Marketplace 16 Profile: Campus Tower Suite Hotel 19 Working Together to Improve Visitor in every issue Relationships 4 Chairman’s Report 20 The Technology Tsunami - Outfitting 6 President & CEO’s Message Your Hotel for Tomorrow 15 Alberta’s Treasures 18 HR Matters 26 Rethinking Room Service - Changing 25 Names in the News With the Times 29 What’s New? 30 AHLA’s Programs Cover photo courtesy of Travel Alberta CHAIRMAN’S REPORT Minimum Wage Increases by Steven Watters alberta hospitality In early June, the AHLA attended a minimum wage consultation with other employer groups. Other attendees included Restaurants Official magazine of Canada, the Retail Council of Canada, Canadian rate is the highest it has been since 2010. Federation of Independent Business, Alberta Youth unemployment has grown to 11.2%. Chambers of Commerce, and a number of The impact of increasing the minimum wage INSPIRING SERVICE, GROWING VALUE other economic development and industry will trickle up to all operating positions. In stakeholders. All groups had similar concerns AHLA other words, up to 100% of staff may receive 2707 Ellwood Drive, about the potential impact of a minimum some level of increase in wages to maintain Edmonton AB, T6X 0P7 wage increase. relative value to the 10% of staff the change Toll Free: 1.888.436.6112 is intended to help. www.ahla.ca Premier Rachel Notley opened the session indicating that there will be other Not taken into account is that a vast number CHAIR OF THE BOARD opportunities to consult and she supports Steven Watters of minimum wage earners are food & a measured, balanced, and reasonable beverage servers who already earn wages FIRST VICE CHAIR approach. She left immediately following her Perry Batke (with tips) well in excess of the proposed opening remarks. levels. Most liquor servers would not trade VICE CHAIRS higher wages for reduced hours of work and Robin Cumine The Honourable Lori Sigurdson, Minister of Leanne Shaw-Brotherston Jobs, Skills, Training and Labour, stated that less opportunity to earn gratuities. The reality the NDP government would follow through is that workers will earn less as there may PAST CHAIR Perry Wilford on their election campaign promise to be no choice but to cut back hours. This will increase Alberta’s minimum wage to $15 per be a significant drop for positions that earn PRESIDENT & CEO Dave Kaiser hour by 2018. She said that if there are no gratuities, where there could be 8-10 fewer employers, there are no jobs. As such, they hours worked each week, meaning that many DIRECTORS NORTH hours lost in tips. Amr Awad want to hear from industry. Shazma Charania Youth, young adults, people with disabilities, George Marine The government provided three questions for Ken Mealey the group to ponder: and individuals entering the workforce will also be impacted by the minimum wage DIRECTORS CENTRAL Topic 1: How do we best implement the increase. These job seekers will be challenged Karen Naylor increase to $15 per hour by 2018 in a phased, Tina Tobin to demonstrate their worth at the elevated manageable way? What should the first wages proposed. This will impose undue DIRECTORS SOUTH increase be? Chris Barr hardship on business owners who must Cory Haggar Topic 2: What is the best approach to phasing re-engineer their businesses to avoid losses Dwayne Stratton out the liquor server rate? or bankruptcy. Topic 3: What economic and social indicators The struggle to remain profitable will result in Alberta Hospitality is published quarterly by: should we consider to determine the effects cuts to other areas, including local charities, of increasing the minimum wage and to sport teams, training allowances, benefit PUBLICATIONS inform employers of future adjustments? programs, etc. The added costs cannot be T 604-574-4577 1-800-667-0955 F 604-574-2196 Increasing the minimum wage and phasing passed on to the customers in a market that, [email protected] out the liquor server differential seem non- in some regions, is already over-supplied with www.emcmarketing.com negotiable to the government. The discussion vendors from stronger economic times. Price cutting is already taking place in an attempt Publisher & Editor - Joyce Hayne was focused mainly on implementation. To set Copy Editor - Debbie Minke the targets without considering the economic to secure volumes to maintain profitability. Design & Layout - Krysta Furioso and social effects first seems counter-intuitive. On behalf of our members, the AHLA has By living up to the commitment they ran their provided input to the Finance Minister for PUBLICATIONS MAIL AGREEMENT NO. 40026059 campaign on, our newly elected government the 2015 and 2016 provincial budget. Our RETURN UNDELIVERABLE CANADIAN ADDRESSES TO is not considering that the consequences may response includes a recommendation to CIRCULATION DEPT EMC PUBLICATIONS far outweigh their positive intentions. 19073 63 AVE moderate future wage increases. The AHLA SURREY BC V3S 8G7 With the price of oil drastically falling, Alberta’s will continue to press government on this email: [email protected] economy has taken a significant downturn issue. Talk to your MLA and ensure your voice and there is no sign of recovery in the short is heard. We must work together in hopes of term. Our province could be heading into a a more reasonable outcome for minimum recession. The 6% provincial unemployment wage increases. alberta hospitality | 5 PRESIDENT & CEO’S MESSAGE Check In Canada by Dave Kaiser “To connect every guest directly to the hotels engine on their digital platforms. Travel and lodging that serve them.” Alberta recently launched a new North American accommodation search page on This is the strategic vision for Check In Finally, we know consumers have lots www.travelalberta.com that pulls dynamic Canada as we strive to help our industry of options when it comes to searching hotel content from our Check In Canada lower its customer acquisition costs and for accommodations online. We must database. With support from the BC Hotel own the relationship with their guests. Much offer dynamic hotel rate and availability Association, Destination BC’s version of the progress has been made in recent months as information and rich content, including Check In Canada solution is set to launch we continue to build support with industry consumer reviews, if we want travellers to later in 2015. associations and destination marketing book through Check In Canada. We are excited organizations across Canada. The ability to share consumer insights about the enhancements planned for version The national strategy for Check In Canada is captured on the Check In Canada platform is 2.0, which will be released in the near future. built on four strategic objectives: an important value proposition for destination Importantly, version 2.0 will function as a marketing organizations. Knowing the origin white label solution on destination websites 1. To harness the marketing strength and and demographics of consumers who respond that implement it. This will allow destinations collective power of Canada’s tourism industry to specific campaigns can dramatically to customize the booking widget to match 2. To capture and share insight from consumer improve the Return on Investment on their their own branding. behaviour to drive marketing excellence marketing investments. Much work remains to build a national 3. To collect, aggregate and publish timely Building a comprehensive database of hotel accommodation platform that can be utilized and relevant hotel and lodging information and lodging property content is essential, by destination marketing organizations across for consumers so Check In Canada can become the official Canada. However, the potential to enhance 4. To provide a superior experience for accommodation directory for a destination. the guest experience and drive economic travellers to select and book accommodation With this in mind, we are implementing a new prosperity for the tourism and hospitality low cost annual fee to encourage participation industries in Canada is certainly worth the We are pleased that Travel Alberta and and a performance charge based on actual effort. Destination BC will support Check In Canada book direct referrals. Our goal is to ensure the We look forward to serving you! as the accommodation “book direct” search acquisition cost of a customer remains below the lowest OTA fees. 6 | alberta hospitality Building Strength in Edmonton’s Core by Moly Milosovic One only has to look up and count the cranes dotting the sky in downtown Edmonton to get a clear picture of the scale of transformation taking place in the city’s core. Between now and 2020, Edmonton will see over $5.5 billion invested in the development of residential towers and retail spaces, office towers, new hotels, educational institutions, arts and culture facilities, and light rail transit.
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