Journal of the Music & Entertainment Industry Educators

Journal of the Music & Entertainment Industry Educators Association Volume 19, Number 1 (2019) Bruce Ronkin, Editor Northeastern University Paul Linden, Associate Editor University of Southern Mississippi Ben O’Hara, Associate Editor (Book Reviews) Australian College of the Arts Published with Support from The Journal of the Music & Entertainment Industry Educators As- sociation (the MEIEA Journal) is published annually by MEIEA in order to increase public awareness of the music and entertainment industry and to foster music and entertainment business research and education. The MEIEA Journal provides a scholarly analysis of technological, legal, historical, educational, and business trends within the music and entertainment industries and is designed as a resource for anyone currently involved or interested in these industries. Topics include issues that affect music and entertainment industry education and the music and entertainment industry such as curriculum design, pedagogy, technological innova- tion, intellectual property matters, industry-related legislation, arts admin- istration, industry analysis, and historical perspectives. Ideas and opinions expressed in the Journal of the Music & Enter- tainment Industry Educators Association do not necessarily reflect those of MEIEA. MEIEA disclaims responsibility for statements of fact or opinions expressed in individual contributions. Permission for reprint or reproduction must be obtained in writing and the proper credit line given. Music & Entertainment Industry Educators Association 1900 Belmont Boulevard Nashville, TN 37212 U.S.A. www.meiea.org The MEIEA Journal (ISSN: 1559-7334) © Copyright 2019 Music & Entertainment Industry Educators Association All rights reserved Editorial Advisory Board Bruce Ronkin, Editor, Northeastern University Paul Linden, Associate Editor, University of Southern Mississippi Ben O’Hara, Associate Editor, Australian College of the Arts (Collarts) Scott Church, Brigham Young University Mark J. Davis, Entertainment Industry Management & Consulting, buzzgig.com Brian Gaber, Florida State University Kelly Garner, Union University Storm Gloor, University of Colorado Denver Keith Hatschek, University of the Pacific David Herrera, Belmont University Michael Johnson, Berklee College of Music Mike Maxwell, East Central University Patrick Preston, Cape Cod Community College Quint Randle, Brigham Young University Joseph Taylor, James Madison University Horace Alexander Young, Washington State University Music & Entertainment Industry Educators Association The Music & Entertainment Industry Educators Association (MEIEA®) is an international organization formed in 1979 to bring to- gether educators with leaders of the music and entertainment industries. The primary goal of MEIEA is to facilitate an exchange of information between educators and practitioners in order to prepare students for careers in the music and entertainment industries. In order to seek professional practical knowledge and functional strategies in education, MEIEA endeavors to: • Provide resources for the exchange of information and knowledge about all aspects of the music and entertainment industries; • Foster scholarly research on the music and entertainment industries as well as on music and entertainment industries education; • Assist institutions with the development of music and entertainment industries programs and curricula; • Facilitate interaction between the music and entertainment industries and music and entertainment industries educators and affiliated educational institutions; • Promote student interests in the music and entertainment industries. MEIEA is a nonprofit organization dedicated to the advancement of education in the music and entertainment industries. Individual as well as institutional memberships are available. In order to be considered for institutional membership, the institution must be recognized, licensed, and/ or accredited as a post-secondary educational institution. Organizations and business entities interested in supporting the mission and activities of MEIEA are encouraged to become sponsors of MEIEA through charitable support. Support of MEIEA activities by com- panies, institutions, individuals, and organizations that value music and entertainment industry education is greatly appreciated by MEIEA’s members. If you or your company would like to contribute to music and entertainment industry education please contact [email protected]. From The Editor Notice to Contributors The Journal of the Music & Entertain- ment Industry Educators Association is a peer- reviewed journal devoted to all aspects of the music and entertainment industry and music and entertainment industry education. All feature articles submitted for publication go through a blind peer review by an editorial board consist- ing of respected scholars, teachers, and industry professionals. Submission of articles in all areas related to the music and entertainment industry and music and entertainment industry education are welcome. Articles must be submitted in electronic format and should be sent as email attachments, preferably in Microsoft Word format. All submissions should use the normal style of citation, in conformance with the guidelines given in The Chicago Manual of Style. All notes should be consecutively numbered and should appear as endnotes at the conclusion of the manuscript text. In order to facilitate blind review, the author’s name must not appear on the submitted manuscript. A cover letter that clearly identifies the manuscript must be included. Complete submission guidelines may be found on the MEIEA web site. Authors are responsible for obtaining permission for reproduction from the publishers of all copyrighted material used (musical examples, etc.). Submissions and correspondence should be addressed to: Bruce Ronkin Editor, MEIEA Journal [email protected] 110 Churchill Hall Northeastern University Boston, MA 02115 U.S.A. MEIEA Executive Board Executive Officers President Armen Shaomian University of South Carolina Vice President Clyde Rolston Belmont University Secretary Scott LeGere Minnesota State University, Mankato Treasurer Eric Holt Belmont University Director of Membership Darren Walters Drexel University Board Members Cutler Armstrong Butler University Jerry Brindisi Columbia College Chicago Kelly Garner Union University Stacy L. Merida American University Board Members (continued) Ulf Oesterle Syracuse University Terry Tompkins Hofstra University Shawn David Young York College of Pennsylvania Immediate Past President Storm Gloor University of Colorado Denver Executive Directors MEIEA Journal Editor Bruce Ronkin Northeastern University Communications Director Jeffrey Apruzzese Drexel University European Liaison Henric Lindström Linnaeus University School of Business and Economics Australasian Liaison Ben O’Hara Australian College of the Arts (Collarts) Past Presidents Storm Gloor (2017–2019) John Simson (2015–2017) Serona Elton (2011–2015) John Kellogg (2009–2011) Rey Sanchez (2007–2009) Rebecca Chappell (2003–2007) Tim Hays (1999–2003) Scott Fredrickson (1995–1999) David Hibbard (1993–1995) Janet Nepkie (1989–1993) Michael Fink (1988–1989) Richard Broderick (1986–1988) James A. Progris (1984–1986) David P. Leonard (1982–1984) Jay Collins (1979–1982) MEIEA Sponsors belmont.edu/cemb mtsu.edu bmi.com buzzanglemusic.com Contents 13 Mechanical Licensing Before and After the Music Modernization Act Serona Elton University of Miami 37 America’s First Unprofessional Songwriter: Stephen Foster and the Ritual Economy of Copyright in Early American Popular Music Jason Lee Guthrie Clayton State University 73 Industry-Based Popular Music Education: India, College Rock Festivals, and Real-World Learning Kristina Kelman Queensland University of Technology David Cashman Southern Cross University 99 How Marketing Professionals Use and Staff Social Media in Entertainment and Event Venues Philip C. Rothschild Missouri State University 115 An Artist Management Practicum: Teaching Artist Management in the Twenty-First Century Terry Tompkins Hofstra University 137 Music, Death, and Profits: Variables Contributing to the Surge in Sales After an Artist’s Death Stan Renard The University of Texas at San Antonio Richard T. Gretz The University of Texas at San Antonio Contents Reviews Ben O’Hara, Associate Editor 163 Keith Hatschek and Veronica A. Wells. Historical Dictionary of the American Music Industry Cutler Armstrong Butler University 165 Ian S. Port. The Birth of Loud: Leo Fender, Les Paul, and the Guitar-Pioneering Rivalry That Shaped Rock ’n’ Roll Mark Crawford Tennessee State University 169 Jeff Brabec and Todd Brabec. Music, Money, and Success: The Insider’s Guide to Making Money in the Music Business. 8th ed. Serona Elton University of Miami 172 Tom Fontaine. The Beatles and Their Solo Years: A Trip Down Memory Lane 173 Lee Parsons. Playlisting. The Billion Dollar Business: A Complete Guide to Getting Your Music Playlisted on Spotify, Apple Music and More Storm Gloor University of Colorado Denver 175 Maria Eriksson, Rasmus Fleischer, Anna Johansson, Pelle Snickars, and Patrick Vonderau. Spotify Teardown: Inside the Black Box of Streaming Music Stan Renard The University of Texas at San Antonio 12 Vol. 19, No. 1 (2019) Mechanical Licensing Before and After the Music Modernization Act Serona Elton University of Miami https://doi.org/10.25101/19.1 Abstract The Music Modernization Act (MMA), signed into law in the United States on October

Load more