THE BUSINESS OF SELLING TRAVEL OCTOBER 2015 ISSUE 287

On Location Spotlight RUSSIA & CIS KOREA A vast region reinforces ties with MENA The dynamic destination ups its assets

Analysis Awareness SHOPPING AUSTRALIA An update of the latest retail Introducing diverse MICE attributes

MICROCOSM An ever evolving urban metropolis, continues to take its leisure offering to yet another level CONTENTS

> YOUR GUIDE AUTUMN AWAKENING

03 NEWS t’s October and the lull of summer is finally over. The region has awoken fresh and I is back in business, with the TTG office 11 INTERVIEW receiving heaps of news each day on the latest tourism developments in the Middle East. The aviation sector has been fairing 12 DESTINATION DUBAI particularly well with leading MENA carriers expanding routes across the region, as well as to 22 the east and west. ON LOCATION RUSSIA & CIS One of the more noteworthy announcements for MENA is that mid-market travel is to be the 24 SPOTLIGHT KOREA official show theme at Arabian Travel Market (ATM) 2016. This is indeed apt with a great deal of mid-market hotels entering Dubai. A LETTER FROM... 26 AWARENESS AUSTRALIA Speaking of Dubai, we have a hefty Destination Dubai feature for you to enjoy focusing on this 28 ANALYSIS SHOPPING emirate’s immense leisure offering. Other features include Update North Africa, On Location Russia & CIS, Spotlight Korea and 30 FOCUS ON MUSLIM TRAVEL Awareness Australia. We also bring you two themed reports: Focus on Muslim Travel, which highlights this growing 31 UPDATE NORTH AFRICA segment but also how various stakeholders could up their game, and Analysis Shopping, Natalie Hami 34 which hones in on the latest trends of PEOPLE ON THE MOVE TTG MENA Editor the industry.

MID-MARKET BOOST HIGH TECH SERVICE

Considered a key growth Jones Lang LaSalle (JLL) three-star or below room seamless delivery of segment for the region’s revealed that up to 50 supply only accounted for 29 snacks, toothbrushes hospitality and tourism per cent of the 3,600 new per cent of total availability and other amenities sector, mid-market travel hotel rooms to enter the in the first quarter of 2015,” to hotel guests. has been selected as the Dubai market in the final she added. Approximately official show theme for months of 2015 have a Destinations like Dubai one metre tall Arabian Travel Market three-star or lower rating, are already putting in place and weighing less (ATM) 2016. while competitive room programmes to encourage than 50kg, Dash The show is set to rates are set to rival the investment into mid-market can independently take place at the Dubai luxury market, as 69 per hotels such as the release of navigate between International Convention cent are set to have four- government land plots for floors, even calling & Exhibition Centre from stars or less according to three- and four-star hotel the hotel elevator April 25-28, 2016. research.” projects, the speeding up using a WiFi Exhibition manager, “This will add much- of the construction permit connection. Arabian Travel Market, needed midscale room approval process to just two Dash is Savioke’s Nadege Noblet-Segers stock to the emirate’s months, and the waiver of latest version of its said: “Data released by hotel landscape, where the 10 per cent municipality autonomous delivery room tax for four years upon service featuring completion. automatic docking, Dubai currently has a and improved total hotel key count of autonomy. When approximately 94,000. Dash arrives at This figure is set to rise InterContinental Hotels robot solutions for the the guest room, it to between 140,000 and Group has announced the hospitality industry. phones the guest 160,000 keys by 2020 with launch of a new delivery The Crowne Plaza brand to announce its around 20 per cent set to robot at Crowne Plaza San assists in making business arrival, delivers the target the mid-market Jose-Silicon Valley. travel work for its guests, requested items, and hotel sector. The robot, named Dash, and it is expected that makes its way back to Reed Travel Exhibitions was created by Savioke, Dash will further enhance the front desk where also revealed that the 2016 makers of the Relay robot. the guest experience it can dock itself event will grow with an Savioke specialises in by providing quick and to charge. additional hall.

2 October 2015 ttgmena.com NEWS

IN THE HEART OF EUROPE

The Ritz-Carlton Hotel Company is Ritz-Carlton Club, new luxury suites delighted to announce that The Elizabeth and fresh concepts at the hotel’s Park Hotel, Budapest, a Ritz-Carlton dining outlets. Partner Hotel is now to be managed by “It is an honour to bring The Ritz- the company, and following an exten- Carlton experience to Hungary at the sive renovation programme will be re- heart of this vibrant capital city. We DELICIOUS launched as The Ritz-Carlton, Budapest are looking forward to opening the in spring 2016. newest European hotel in Budapest MAURITIUS The centrally located, 198-room hotel in 2016,” said president and chief will undergo a comprehensive renova- operating officer, The Ritz-Carlton, tion which includes the addition of The Herve Humler. Radisson Blu has an- the gardens or the ocean. nounced the opening of The resort’s spacious long- two Radisson Blu beach term option includes 60 resorts in Mauritius: the suites, townhouses and Radisson Blu Azuri Re- penthouses providing an sort & Spa, Mauritius and extensive living and dining the Radisson Blu Poste area with a fully equipped Lafayette Resort & Spa, kitchen. Mauritius. The adults-only Radisson Operated by The Rezi- Blu Poste Lafayette Resort dor Hotel Group, the two & Spa, Mauritius features resorts are situated on minimalist styled guest the north-eastern coast of rooms set amidst neat gar- Mauritius. dens and provides uninter- Excellent support from the team. Set on a serene beach rupted views of the garden, on the edge of the village mountains or the ocean. Always eager to help! Been working of Azuri, the Radisson Blu Rooms feature floor-to- with you guys for more than 5 years Azuri Resort & Spa is a ceiling windows with sliding family friendly resort with doors to a small terrace or now, and surely for many more years 160 rooms and suites fea- a Juliette balcony, while turing floor-to-ceiling win- the property boasts end- to come. dows with views out over less recreation options. - Rogers Aviation | Mauritius

EXHIBITION CALENDAR 2015

OCTOBER 8 - 10 TTG Incontri, Rimini, Italy www.ttgincontri.it/ • And for other benefits OCTOBER 13-15 IMEX America, Las Vegas, the US www.imexamerica.com • click here OCTOBER 19-21

The World Halal Travel Summit & Exhibition

Abu Dhabi, the UAE www.whtsexpo.com/ •

OCTOBER 21-23 ITB Asia, Singapore www.itb-asia.com/

NOVEMBER 2-5 WTM London, London www.wtmlondon.com • NOVEMBER 22 -23 18th Edition Hospitality Expansion Middle East www.hotelexpansion.com The accommodation specialist. Exclusively for the travel trade. • TTG MENA will be available digitally at these shows • ttgmena luxury will be available digitally at these shows

October 2015 ttgmena.com 3 NEWS

HIGH END CULTIVATING Q&A WITH LUXURY PARTNERSHIPS

iamonds International Hospitality Management Holdings (HMH) Corporation (D.I.C) has recently entered into a partnership agreement unveiled a new upscale with Ethiopian Airlines’ frequent flyer programme, project set to feature a five- ShebaMiles. As part of the agreement, all star luxury hotel, branded ShebaMiles members staying at any participating residential apartments and 40 hotel within the HMH portfolio will be entitled water villas. to earn two miles per one dollar spent for their The mixed development will qualifying service. be an addition to the high-end CEO, HMH, Laurent Voivenel said: “Ethiopian luxury projects on Al Marjan Airlines ShebaMiles is one of the most successful Island (AMI), the first man- frequent flyer programmes with over one million made island project in Ras Al members from 200 countries and is slated to Khaimah. grow at an annual rate of 20 per cent.” Construction of the new He added that the carrier flies to nearly all luxury project is slated to destinations in which HMH currently operates. begin in early 2016 and will be General manager, Ramada Hotel and completed in three years. Suites Ajman, Iftikhar Hamdani The project boasts 340 branded residential units featuring one-, two- and three- bedroom apartments, while the CATCHING UP five-star hotel will have 300 rooms and suites. WITH DEMAND It will also have a restaurant, a spa and fitness area.

TTG: What is the latest news from the hotel?

Ramada Ajman [is now in its] fourth year of successful operation and is leading with UPPING ONLINE the highest occupancy among the hotels in the northern emirates. Our business in the summer was high, despite Ramadan falling at the same time. Despite the PRESENCE Russian crisis, our share from the CIS market did not drop much at Ramada Beach Hotel. We even experienced a good flow of bookings from the CIS market during the summer months.

TTG: What new developments are currently underway in Ajman that will benefit the tourism sector?

We are opening a new 182-key four-star deluxe hotel on Ajman Corniche, which is With a view to offering visitors a more to the international market, and we are currently under construction. Although the brand is not yet finalised, the project streamlined experience, Dhiaffa, a mem- delighted that all hotels now have their will be completed by the first quarter of 2017. All rooms have sea views and the ber of the Omran Group has launched own websites. We will be utilising the property also features two restaurants, an outdoor pool and state-of-the-art spa new hotel websites. online booking engine to promote special facilities. This development is happening because of our continuous business Omran Group, is a hospitality opera- rates and seasonal offers, and the website growth, high occupancy for the last four years and more demand and allocation tor currently managing five diverse is an opportunity for potential guests to requests by our partners,which compels us to open our third hotel in Ajman. We properties in Oman: Atana Musandam find out more about these little known opened Ramada Beach Ajman in 2013 but demand is still high and we are unable to Hotel and Atana Khasab Hotel, Musan- destinations. This is, of course, only one accommodate all the requests during the winter season. dam, Ras Al Jinz Turtle Reserve, Masira way for guests to book our hotels, and Island Resort and City Hotel Duqm. our relationships with the travel industry All hotel websites have been stream- remain as strong and committed as ever.” TTG: What tourism segments is your property lined in appearance and content, focus- skilled at catering to and how? ing on the enticing imagery available, clear and concise information on both We will be the hotel and the destination for the po- During the winter season the most active segment is leisure; the majority of that tential visitor and an easy-to-use online utilising the online comes from the CIS, Germany, Turkey, India, Pakistan, Oman and then the rest of booking facility. the GCC countries. During the peak of summer we experienced very good bookings Commenting on the announcement booking engine to from corporate and GDS – the online bookings flow increased, the sports segment was corporate director sales and mar- promote special was strong with us and we catered to a mix of different sports groups this year keting, Dhiaffa, Leon Salinel: “To have – cricket, football, cycling, volleyball and a few indoor sports groups during the an online presence is vital when talking rates. summer period.

4 October 2015 ttgmena.com

NEWS

however other rooms boast BOOSTING CRUISE HOTEL CHECK novel views of the banana TOURISM QUEEN’S BAY HOTEL By Natalie Hami plantations and the vineyards. During my stay I also had Qatar Tourism Authority (QTA) has been revealed as the the chance to dine at Cassio- host of this year’s Seatrade Middle East Cruise Forum 2015. pia Restaurant, which offers Working alongside Seatrade, organisers of the event, a sumptuous buffet with a va- the Forum will bring together cruise line executives with riety of international as well government representatives and industry stakeholders as traditional Cypriot dishes from a number of sectors including the ports and tourism to such as Greek salad, kebab discuss the future of cruising in the Arabian Gulf. and healthy pulses. The two-day Seatrade Middle East Cruise Forum will take The breakfast was just as place at the Kempinski enjoyable with a selection of Marsa Malaz in Doha, Qatar, cheeses, cold meats, bacon from December 7-8. and eggs: scrambled and The Forum comes as boiled. Guests can enjoy their The forum QTA renews efforts to breakfast inside with the cool- boost cruise tourism, in line ing breeze of the air condi- comes as with the industry's 20 per A weekend break with a view out to which continued throughout the du- tioning on them or outside by QTA renews cent growth in the region. the crystal waters of the Mediter- ration of my stay. the blue waters of the pool. In addition to joining the ranean sea is always welcome, and The lobby is spacious and airy with For the more active guest, efforts Cruise Arabia Alliance with this time from a spacious room at the a sea-view deck beckoning the visitor Queen’s Bay Hotel offers an to boost the tourism authorities of Queen’s Bay Hotel in Paphos, Cyprus; to have their evening coffee watching outdoor and indoor swimming Oman, Abu Dhabi, Dubai I was certainly not disappointed. the sunset. pool, fitness room, tennis cruise and Sharjah, QTA has plans On arrival at this modern property, My room was welcoming with a court, crazy golf and archery, to welcome eight cruise I was greeted with smiles from staff spectacular view of the sea below, plus much more. tourism. ships to the New Doha Port during the upcoming six- TTG staff and correspondents assess services used by them. We report the results, which are based on a one-time experience only and view services from a customer perspective. month cruise season.

AN EVOLVING WORLD

evolved significantly that the community have in recent times, it’s a asked for - themes that great opportunity to will help them with their further refresh and businesses and their innovate the event in a career paths. There are number of key areas. To also specialist networking improve the connections events for association and business meetings and corporate meeting between buyers and planners with a more flexible suppliers, we have approach rather than evolved the way we being forced onto inflexible match appointments programmes. Hosted Buyers Senior exhibition between Hosted can also benefit from director, ibtm world, Buyers and exhibitors, flexible attendance options, Graeme Barnett now called a mutual including fully hosted, semi- speaks to Panayiotis match appointment hosted or appointment only; Markides about system. This provides complimentary travel and the new and both parties with the transfers; complimentary improved show additional opportunity to accommodation in a select their appointment selection of four-to five-star preferences which the hotels; access to VIP Hosted TTG: As the first edition system then matches Buyer lounges, providing of the newly branded ibtm based on relevance. complimentary lunch, world, how does the show refreshments and WiFi; and differ from EIBTM? TTG: How can Hosted the opportunity to attend a Buyers benefit from post event tour to a choice This year’s edition has ibtm world? of beautiful destinations been exciting to build, including Cannes, Florence, not least as it is the first ibtm world has specialist Valencia, Dubai and Zurich, ibtm world, and whilst the education sessions plus a pre-event tour event (formerly EIBTM) has themed around subjects to Moscow.

6 October 2015 ttgmena.com NEWS

GREEK ISLAND A WINNING DREAM FORMULA anto Maris Oia Luxury own private, outdoor Jacuzzi, Marking the occasion, a Suites & Spa of Maris while those opting to stay in one high-profile celebration was Hotels is soon to grace the of the villas will have the opportu- Gulf Air has announced an in- held at the property under Santorini luxury hotel scene, open- nity to relax in their own private, crease in its flights between Bah- the patronage of HRH Prince ing its doors on April 23, 2016. outdoor pool. rain and Cairo from 12 to 14 weekly Faisal Bin Bandar Bin Ab- Situated in the village of Oia, the The property is expected to flights (double daily). dulaziz Al Saud, the Governor property will consist of 44 suites accommodate the weddings and The move comes as part of a of Riyadh. and villas. honeymoons segment with the need to meet high passenger de- Chief operating officer, Its location is considered ideal: two-aisled church of Saint George mand following successful nego- Mövenpick Hotels & Resorts, only 350m from the centre of the and Santa Maria Soumela. tiations between the Kingdom of Middle East and Asia, An- village, 11km from the capital town Bahrain’s Civil Aviation Authority Mövenpick Hotel Riyadh has dreas Mattmüller said: “We of Fira and 17km from Santorini and the Arab Republic of Egypt’s officially opened, marking have always felt a strong International Airport and the new Civil Aviation Authority, to increase the debut of the Mövenpick connection with the Riyadh port Athinios. air traffic rights between the two Hotels & Resorts brand in the community and are delighted Guests of Santo Maris Oia Lux- countries. KSA’s capital city. now to have the opportunity ury Suites & Spa will have the op- Acting chief commercial officer, The five-star property, to welcome guests to our tion of four exterior pools or their Gulf Air, Ahmed Janahi said: “Gulf the result of a $213.2 million fantastic new property.” Air’s increased Cairo service will investment, features 438 Restaurants include Acacia mean a greater connection to one luxury rooms and suites, and by Pierre Gagnaire, the highly of our national carrier’s longstand- is situated in the business acclaimed French Michelin- ing routes. We are always looking district on King Fahad Road starred chef; Naya, which to satisfy the high demand to and opposite the Ministry of serves modern Lebanese from Cairo and cater to passenger interior, just 30 minutes from cuisine; authentic Indian res- needs on this popular route." Riyadh’s King Khalid Interna- taurant Anardana; and all-day tional Airport. dining outlet Horizon.

October 2015 ttgmena.com 7 GROUP NEWS

NEWS FROM TTG’S SISTER PUBLICATIONS AROUND

TTG MENA first property in Ras TTG NORDIC of visitors posing Al Khaimah with TTG UK & IRELAND dangerously at its tip. Anantara Mina Al followed suit – and Recent figures Arab Ras Al Khaimah fear Lufthansa’s bold show that tourists in Resort, as well move heralds another Sweden this summer as announcing a seismic change in the were able to get strategic partnership relationship between more kronor for their with Nakheel for the agents and airlines. pounds, dollars and development of Avani In TTG news, we’ve other currencies, Deira Dubai Hotel. revealed our fourth boosting visitor Meanwhile, intake for our Tomor- numbers. Swedish Mandarin Oriental row’s Travel Leaders hotels saw 8.6 per Despite a rather quiet Hotel Group will be UK travel agents – par- initiative, recognising The Norwegian tourist cent more overnights summer for the MENA managing a new, ticularly in business travel – young talent in the board, Visit Norway, has from foreign visitors region, the industry is now upscale hotel and have been outraged by Luf- travel industry. We’ve decided to remove pictures in the June-August back in full swing, with branded residences thansa’s decision to charge also announced a size- of the famous promontory period. Norwegians major hotel companies in Beirut, to open a €16 fee for booking on able addition to our Trolltunga from its and Germans made making headway in the in 2018. And a global distribution sys- business: a new marketing, following the up the largest UAE, Lebanon and Iran. marking a double tem (GDS). Various agent partnership with fatal fall of a tourist there. proportions, but Minor Hotel Group has debut in Tehran, groups have vowed to sell Routes, which will see Australian student Kristi Sweden saw 20.3 a number of properties AccorHotels has away from Lufthansa, and TTG Media print the Kafcaloudis, 24, fell 700m per cent more on the horizon. The group signed a management sister airlines Austrian, Routes News maga- to her death while posing overnights from Brits has recently partnered agreement with Aria Swiss and Brussels Air- zines and show for a photo. Visit Norway and 37.5 per cent with Bahrain Mumtalakat Ziggurat for Novotel lines. Agents remember directories at these is now removing images of more from Chinese Holding company to IKIA and ibis IKIA. that when British Airways global conferences. people posing for snaps on tourists. develop Anantara Durrat stopped paying agents com- the rock from its website. Al Bahrain Resort. It Natalie Hami, mission more than 10 years Pippa Jacks, It recently promoted the Howard Jarvis, has also announced its editor ago, all other airlines soon editor attraction using images editor

TTG RUSSIA Park, Russia’s first TTG CZECH REPUBLIC TTG ITALIA in general) and new public park in economic instability 50 years. The park Czech Airlines of Greece at the is to be complete by in which Travel beginning of summer. 2017, and will feature Service has a 34 per But Italian tourists restaurants, shops cent stake. travelled anyway, and and this five-star The Egyptian particularly in Italy hotel, with 150 rooms Tourist Office has itself. Our domestic and 50 apartments. recently opened its market has had one of But a new dispute representation in its best seasons ever, has broken about Prague with a revamp with the Italian people who will manage it, aimed at reducing rediscovering their In spite of all the political with Russian news The biggest news in our costs. While many It’s been a summer to own country. and economic problems, portals claiming three market has included local offices were remember in our market. Travel agents have Russia remains a lure different management the acquisition by China closed worldwide, new The biggest Italian tour all been waiting for for foreign investors and companies are in the Energy Company (CEFC) offices were opened operator, Alpitour, is Lufthansa’s GDS fee – management companies. running: Mandarin earlier this month of a elsewhere. The new reorganising, after having which came into force There’s been a fresh wave Oriental Hotel Group, 10 per cent stake in the Prague office will be faced a challenging on September 1 - while of rumours about which Oetker Collection Czech airline operator responsible for nine summer season: the whole the American luxury hotel group will manage and The Dorchester Travel Service. CEFC said markets: the Czech industry is waiting now travel agent network, Moscow’s legendary Collection. It is it planned to acquire a Republic, Slovakia, for the market leader’s Virtuoso, landed in Rossiya hotel, which estimated Zaryadye further 39.9 per cent in Hungary, Serbia, next steps. Italy, with its first was for many years the Park will be visited by the carrier at a later date. Romania, Georgia, Summer 2015 was agency in Bologna, epitome of the Soviet 8-12 million people The value of the deal has Armenia, Ukraine and difficult for many of our with more expected to epoch, before being a year. not been made public, Azerbaijan. outbound destinations, join soon. demolished five years ago. but the deal also gives after attacks in Tunisia The newly built hotel Maria Shankina, CEFC access to the Czech Naďa Rybárová, (and the effects on Rita Pucci, forms part of Zaryadye editor in chief Republic´s flag carrier CSA editor the North Africa area editor

8 October 2015 ttgmena.com

NEWS

BIDDING FOR FRESH IDENTITY UPGRADES epresenting Oman’s very first Al mouj which means ‘the wave’ Integrated Tourism Complex (ITC), in Arabic is derived from the The Wave, Muscat (a public-private calligraphy of the former logo. The joint venture between the government of typeface and colours from the new the Sultanate of Oman and Majid Al Futtaim Sultanate of Oman logo have also Properties) has been rebranded as Almouj been incorporated as well as the new Muscat, thus reflecting its Arabic heritage. branding of Majid Al Futtaim. The project, which started a decade Having witnessed an increasing ago as The Wave, Muscat will embrace Arabic resident profile and the its Arabic translation to become Almouj, imminent opening of its first five-star Muscat with a new logo that combines the hotel and harbourside promenade, colours and strengths of the Government the project has reached a new phase of the Sultanate of Oman brand and Majid in its maturity, and thus requires a Al Futtaim. refresh to reflect this.

Air Astana has launched and make an offer via the MyUpgrade; an online tool dedicated marketing page that enables existing econ- on the airline's website. omy class customers to bid Customer bids are ac- for an upgrade to business cepted up to 72-hours class before their flight. before departure. The Passengers have the system reviews all bids and NEW AND chance to name their own available capacity for each DEBUTING IN RAS price, within a minimum flight 48-hours before de- AL KHAIMAH IMPROVED SHOW and maximum range, to be parture and sends success- considered for an upgrade ful bidders their upgraded WTM London 2016 will see to the premium cabin. tickets via email. The London 2016 is set to be more content moved on to Air Astana customers higher the bid the more revamped as a three day the exhibition floor there- who book an eligible flight likely that passengers will event, taking place fore increasing networking on the website will receive be successful with between November 7 and opportunities between a pre-departure email invit- their offer. 9, with the opening hours exhibitors, buyers, visitors ing them to visit the secure Meanwhile, Astana extended from 10:00 to and media. In addition, a online portal to make their EXPO-2017 has signed a 19:00 for all three days. new amphitheatre seating offer. Those customers memorandum of coop- WTM London 2016’s up to 300 delegates will booking via ticket offices eration with Air Astana move to a three day event join the Global Stage on and travel agents can also to become the Official Air follows post-2014 event the exhibition floor. check their flight eligibility Carrier of EXPO-2017. research which for the first Senior director, WTM With a keen eye on the UAE, Minor Hotel Group (MHG) time showed exhibitors London, Simon Press said: will be opening its first property in Ras Al Khaimah: and visitors would prefer “WTM London will con- Anantara Mina Al Arab Ras Al Khaimah Resort. a three day World Travel tinue to offer unrivalled KEEPING UP The luxury resort, set to open in 2018, will soon begin Market London. networking and business development in Mina Al Arab, a mixed-use development, The new and improved opportunities." WITH THE TIMES separated from the mainland by a small lagoon. Mina Travelport has announced that Middle East Airlines Al Arab is being developed by RAK Properties, a real (MEA) is the latest carrier to sign up to its innovative air- estate developer in the UAE and will include a mix of WTM London will line merchandising technology, Travelport Rich Content residential, hospitality and retail components. continue to offer and Branding and its fares can now be searched and Anantara Mina Al Arab Ras Al Khaimah Resort sold through Travelport Smartpoint 6.0. will offer 225 keys including guest rooms, suites and unrivalled networking Following this new agreement, MEA will utilise Travel- Maldivian-style overwater villas, the first in Ras Al opportunities. port’s Rich Content and Branding, which enables airlines Khaimah. The resort will be located in a secluded area to market and retail their offering more effectively by of Mina Al Arab with a private beach and overlooking an controlling how their products are visually presented eco reserve with mangroves. and described on travel agent screens. CEO, Minor Hotel Group, Dillip Rajakarier commented: President and managing director – Africa Middle East “The Middle East is a key market for Minor Hotel Group, and South Asia, Travelport, Rabih Saab, added: “We both for outbound business to our properties worldwide are delighted that Middle East Airlines has recognised and also to further expand our footprint within the Travelport’s technologies as a key driver of growth for region. We are delighted to be partnering with RAK their business. Travelport is redefining travel commerce Properties to add Ras Al Khaimah to our already well- by introducing innovative new products and we will con- established UAE portfolio and look forward to working tinue to partner with Middle East Airlines in the effective closely together to bring this new Anantara resort to delivery of their content to Travelport’s global network the market.” of over 67,000 travel agencies worldwide.”

10 October 2015 ttgmena.com INTERVIEW

With Steigenberger Hotels' inaugural MENA property set to open its doors in mid-October, Tatiana Tsierkezou ENTERING NEW exclusively speaks to the company's CEO, Puneet Chhatwal to uncover the German hospitality brand's vision for TERRITORIES the future

TTG: Why is the Middle East so important to property in a fantastic location, within walking distance of we carry out careful research and make sure that our Steigenberger Hotels? What potential do you see in the highest tower on earth and . offer matches the best practices in the region as we the region? Our signed projects include two great properties: the want to be positioned at the top with our brands in their Steigenberger Hotel Doha Airport Road in Qatar and specific categories. Clients could expect a certain level of The name Steigenberger stands tall amongst the InterCityHotel Cultural Village in Dubai. ‘Germaness’ in every hotel to honour our unique history of best hospitality maestros in the world with a German The pipeline looks promising with projects in the UAE service excellence and quality focus. dominance to it. The MENA region lately is one of the for all our three brands and we are experiencing great fastest growing tourist destinations in the world with attention from the market. Other focus markets in the TTG: Could you please share some information on Steigenberger being the best German hospitality brand Middle East are Saudi Arabia, Oman and Kuwait. the upcoming Steigenberger Hotel Doha Airport Road with about 85 years of world renowned hospitality. in Qatar? The three brands in our portfolio, Steigenberger Hotels TTG: With the hospitality industry in the Middle East and Resorts, InterCityHotels and Jaz in the City are well being of a highly competitive nature, what makes We are developing with our partners this stunning defined and amongst the best in their category, and I am Steigenberger stand out as a brand? property on Airport Road. We will be able to offer our foreseeing a great development within the Middle East future clients 220 rooms and suites, two restaurants, a markets. We are not only committed to our growth as an Our great heritage and experience with 112 hotels in 11 lobby lounge and great meeting and leisure facilities. The organisation, but towards the betterment of the region as different countries sets us apart and we will try to deliver opening of this property is expected in Q1 of 2018. a whole by creating better service standards as compared what Germany stands for: quality, commitment and to other parts of the world, protecting the natural consistency. Steigenberger hotels invest a lot in cross TTG: Mr. Chhatwal, on a more personal note, please resources, generating better employment opportunities cultural training for each and every colleague who is a tell us a bit about yourself and your experience in the and actively participating in the social causes of the Steigenberger family member. hospitality industry. local community. Our strength is our people - we believe in investing With about 20 million overnight visitors expected to visit in them - who in return take care of our guests and the My inspiration is really driven by this fascinating industry Dubai in 2015, it is of course a natural step for our group organisation. Steigenberger hotels’ philosophy is not that requires hard work and common sense, combined to participate in this success. to be the biggest but to be the best in what we do, and with the opportunity to interact with people from various we are proud to say that we are world class hoteliers – backgrounds, cultures and professions. TTG: Please outline the exciting developments in the everywhere. Every challenge is also an opportunity. My career pipeline for this particular region? started with India Tourism Development Corporation TTG: How will Steigenberger Hotels’ properties in the (ITDC) in India. Working in the public sector was possibly We are very much looking forward to being able to bring MENA region differ from those in Europe? the best foundation I could get despite the challenges the Steigenberger flag into the vibrant city of Dubai and of the governmental policies and procedures. Another we should be opening the Steigenberger Hotel Business The quality and service level which our clients are used challenge, yet also an opportunity, was my transition from Bay Dubai by mid-October this year. The industry and to receiving in our European properties will be adapted India to Europe. And 25 years since this transition, I can clients will be able to experience German hospitality and to the MENA region best practices depending on the proudly call myself an ‘Indo-German’ professional with we are proud to work with a great owner of this specific different brands. In every new region that we enter, Indian emotional values combined with German precision.

October 2015 ttgmena.com 11 DESTINATION DUBAI

WORLD UNTO ITS OWN

of this year showed that the emirate welcomed 13.2 interna- tional overnight visitors in 2014. To put it very simply ‘Dubai has become progressively more othing but fast-paced and over-achieving accessible (geographically and in all that it sets out to create, Dubai economically) and its diverse continues to impress both residents and tourism attractions suit every visitors with a tourism product that is taste and budget offering first growing and evolving. class hospitality, amenities and Dubai’s ongoing efforts to position itself as a top infrastructure’ according to leisure and business hub have resulted in growing manager - business development visitor numbers to the emirate, as well as higher and marketing, Lama & CarFare rankings on global traveller and meeting indexes. Groups, Mamatha Pradhan. MasterCard recently announced that Dubai has Destination director, strategy Whirring with positivity the risen to fourth position out of 132 top destinations and operation, The Vision Desti- microcosm that is Dubai continues to for international travellers in the MasterCard Global nation Management, Anwar Abu Destination Cities Index, behind London, Paris and Monassar shared with TTG what thrill leisure visitors from the region Bangkok. A one-place rise since 2014 figures, Dubai drives Dubai’s leisure popularity. has jumped from the eighth position in 2012 and “From the dynamic and beyond. Natalie Hami reports MasterCard predicts that the emirate will welcome with Dubai Eye, to the new excit- almost 14.3 million international visitors in 2015. ing projects of in Meanwhile, figures released by Dubai’s Department terms of leisure attractions, resi- of Tourism & Commerce Marketing (DTCM) in May dential, hotels and restaurants

12 October 2015 ttgmena.com DESTINATION DUBAI

till the area of Downtown with the Opera House, Dubai is to ‘old Dubai’ comprised of the heritage village along with working to include more attractions within its offer.” historical sites. He added: “Amusement parks and the new safari zoo on Moving on, Rixos The Palm Dubai, in partnership with the city’s outskirts are due to be completed shortly and will Water Adventure Dubai, is appealing to the more daring be combined with the unique atmosphere of the desert, visitor with a once in a lifetime opportunity to experience that remains the experience most sought after by all The Seabreacher, a two-seater, fully-submersible water- international guests." craft that is modelled on the shape of man's most feared Amusement parks are certainly at the top of Dubai’s lei- predator - the shark. sure growth agenda at the moment with Dubai Parks and And with the ability to tend to the tastes of the different Resorts’ plans to open motiongate Dubai – the Hollywood- types of leisure visitors that grace this colourful and posi- themed park scheduled for October 2016. Other theme tive emirate, Dubai also makes sure that it gratifies the parks under are Bollywood Parks needs of the discerning luxury traveller. Dubai and LEGOLAND Dubai (2016); IMG Worlds of Adven- According to area general manager, Gulf Region, The ture (2016); and Warner Bros. (2018) . Ascott Limited, Vincent Miccolis, guests staying at any of Pradhan of Lama & CarFare Groups shared with TTG a their serviced residences worldwide will enjoy a myriad of number of other projects underway including Bluewaters bespoke experiences offered through its Ascott Lifestyle Island, Harbor, Dubai Water Canal, Aladdin programme including Ascott Park Place Dubai. City and Al Mamzar projects. “The specially handpicked experiences, ranging from According to hotel manager, Ibis Styles Dubai Jumeira, cultural to gastronomical, local delights to wellness, will understand the equally important Muhammad Mujtaba Haider, Dubai still is and always will be enable guests to explore the cities they are living in and task of exploring new markets, such as one of the top appealing leisure destinations because of its continue to enjoy the activities they are familiar with China and India, as well as retaining their repeat well-planned infrastructure, as well as its safe and secure while being away from home." market, the GCC. environment for tourists and expatriates. Miccolis of The Ascott Limited told TTG that despite the major focus being on repeat markets such as the GCC, on livingSTRATEGIC and working. LOCATION a global level Ascott is focusing on China, as one of the leading emerging markets. “Ascott Park Place Dubai has seen a 285 per cent growth year-on-year from Chinese travellers in terms of And while DTCM and various other tourism stakeholders room nights.” work to diligently keep up the momentum for this buzzing He also explained that in-line with Ascott’s global emirate, Dubai’s many and varied hotels are also seeking Dubai has become focus on technology and the Chinese market, Capitaland to benefit from its ever growing leisure segment. progressively more through Ascott is leading a consortium to invest $50 mil- Many of Dubai’s properties are either ideally situated, lion in Tujia.com, China’s largest and fastest growing on- in close proximity to some of the emirate’s most iconic at- accessible. line apartment sharing platform, which has been dubbed tractions, or offer sought after experiences within the Chinese equivalent to US home-rental website, Airbnb. the property. Meanwhile, Dusit Thani Dubai has partnered with two Agreeing with Miccolis on the significance of the ever General manager, Arjaan by Rotana – Dubai, Mark McCa- prestigious companies, Level Shoe District in Dubai Mall growing Chinese market was group director marketing rthy explained that the property’s proximity to key leisure and the Miraj Islamic Art centre located in Jumeirah, to and brand development, City Seasons Hotels, Elise Sarkis- areas makes it an ideal choice for the leisure traveller. provide a bespoke experience to its in-house guests by Talj, who shared with TTG that this emerging market has “The station is just a few steps away from providing them with exclusive privileges. contributed to two of the company’s properties in the UAE. our hotel entrance which will connect you to JBR beach “Luxury after all, is all about providing exclusivity and “We know that the emergence of Chinese travellers front, . We are also a few minutes from personalised experience,” said director of sales and mar- goes slowly but surely so we expect a similar influx into The Palm and , which happens to be lo- keting, Dusit Thani Dubai, Julia Alvaro. Dubai in the coming year.” cated next to one of the biggest water parks in the city.” An impressive addition to the Dubai skyline, general Meanwhile, Musafir.com has its eye on the Indian mar- He further noted that Arjaan by Rotana – Dubai offers manager, Mövenpick Hotel Ibn Battuta Gate Dubai, ket. Managing director, Musafir.com, Sachin Gadoya told tourists optional activities which they can book through Robert Barker shared the luxury property’s appeal to the TTG: “We recently announced an exciting new partnership the hotel, such as the Dhow Cruise at Dubai Marina. “Those elite traveller. with Dubai Tourism to promote tourism between Dubai booking online through our Escape Package are also able “Mövenpick Hotel Ibn Battuta Gate can offer the MENA and India.” to enjoy complimentary tickets to KidZania,” McCarthy region and the international leisure traveller a hotel char- Complex general manager, Le Meridien Dubai Hotel and explained to TTG. acterised as a home away from home; with its unique Conference Centre, Le Meridien Fairways, Shaun Parsons Another property which is capitalising on its prime posi- themed design combining genuine five-star service, qual- also commented that the properties will be bolstering its tion on The Walk JBR is Hawthorn Suites by Wyndham. The ity, reliability and care with a personal touch.” relationship with the Indian market, among others, espe- property’s general manager, Wael El Behi told TTG: “Apart He added: “The hotel is conveniently located adjacent cially with the links being created by Emirates Airline. from the new theme parks and resorts, near us we have to , within walking distance from the Ibn “Our primary objective would be to continue to focus on the Blue Water Island project shaping up as well as the Battuta Metro Station and just a short drive from Jebel our feeder markets which would be the US, UK, Germany, Dubai World Central city building which is only 20 minutes’ Ali Free Zone, Dubai Marina and the beaches of The Palm Italy and France. However, we will also be concentrating drive from the JBR district.” Jumeirah. The hotel provides complimentary shuttle on the emerging markets such as India, China and Latin Boasting full views of the and The Dubai transfers for guests on the weekends to Mall of the Emir- America, predominately Brazil and Argentina, as we have Fountain, Ramada is a mere 10-minute ates and The Dubai Mall.” seen an increase in guests from these markets, primar- walk from The Dubai Mall, according to general manager, ily due the introduction of new destinations by Emirates Samir Arora. “[The Dubai Mall] has the Dubai Aquarium, CALCULATED SUCCESS Airline which has been instrumental in the growth of the Dubai Ice Rink, Kidzania and Dubai Dino. There is also the tourism sector in Dubai.” latest attraction in Downtown Dubai, which is the , which is surely another part of the bucket list for Never failing to disappoint its fans, Dubai is well on its Dubai visitors.” While Dubai’s tourism stakeholders continue to bolster way to keeping up the leisure momentum with a host of Ramada Downtown Dubai also offers strategic access the emirate’s leisure offering, brick by brick, they offerings still to come.

October 2015 ttgmena.com 13 DESTINATION DUBAI

ELITE COSY STYLING UP DUBAI

LAUNCH ATMOSPHERE Marking its fifth prop- Executive assistant manager, ibis erty in the UAE, Styles Jumeirah, Muhammad Mujtaba Emirates Airline will Yassat Gloria Hotel & Apartments R Hotels has an- Haider said: “Our team at ibis Styles be launching services is planning to renovate the lobby as part of nounced the soft Jumeirah are excited to welcome our to Panama City as of a $136,000 refurbishment plan, to be com- opening of ibis Styles first batch of guests at the property. February 1, 2016. pleted this winter. Jumeirah. Our hotel is ideal for price-conscious The new service will The hotel lobby will feature a classic Majlis Located in Al Mina travellers who would like to experience be the longest non-stop tent serving Arabic coffee and Moroccan tea, Road in Jumeirah, the both the old Dubai and new Dubai at flight in the world (17 as well as a modern reception and concierge new upscale three- affordable rates.” hours 35 minutes in DAMAC Properties has desk. Interactive digital screens will be star property features The hotel will be targeting corporate the Westbound direc- brought forward the release placed in the lobby to entertain guests and 191 rooms and suites, travellers with its close proximity to tion) and will be the of ‘Viridis’, four towers in the keep them informed with the best ways to an all-day dining the major business hubs. It will also airline’s first gateway green lifestyle community which experience Dubai. restaurant and two be catering to leisure visitors with destination in Central is home to the Trump World The upgrade refurbishment plan includes specialty restaurants, its easy access to the city’s iconic America. Golf Club, Dubai, and the high- a completely new look and feel of the lobby a gym, meeting rooms landmarks such as Burj Khalifa and “Panama City will be end retail district, Vista Lux. furniture to ensure the comfort and well- and a business centre. . our first destination An exclusive launch of over being of the hotel guests. gateway in Central 700 units in AKOYA Oxygen "We will be offering a totally new America, providing a golf course community was atmosphere comprising contemporary convenient option for made available ahead of City- Arabic interior design to welcome our guests our passengers," said scape Global 2015. Two of the in a pleasing way in line with our ‘Comfort chairman and chief towers will comprise 370 hotel Living’ concept," said area general manager, executive, Emirates apartments which will be man- Gloria Hotels and Resorts, Freddy Farid. Airline and Group, HH aged to five-star standards by Meanwhile,Gloria Hotels has launched its Sheikh Ahmed bin DAMAC Properties’ hospitality new website. Saeed Al Maktoum. brand, NAIA.

14 October 2015 ttgmena.com ibar DESTINATION DUBAI

UAE DEBUT FOR SKY HIGH UNFORGETTABLE LUXURY BRAND PROPERTY DUBAI Dubai director, Lightfoot Travel, Matt With its eye on the UAE, Dubai Vision 2020. Vlemmiks shares with TTG some of the Minor Hotel Group (MHG) Comprising four islands has partnered up with situated adjacent to not-to-be-missed experiences of Dubai Nakheel to co-invest and Dubai’s Deira district, develop a 500-key AVANI , master For romance – a desert safari and possible hotel in Dubai, expected developed by Nakheel, overnight stay in a rustic Bedouin camp to open in 2018. is set to feature a AVANI Deira Dubai variety of beachfront For culture – a stroll round Bastakiya, an abra Hotel, the first of resorts, hotels and Luxury hotel company, The tower, expected to ride on the Creek and shopping in the souks. MHG’s AVANI brand to residential communities, Jumeirah Group has been be completed before the be announced in the a , a appointed by property opening of Expo 2020, For kids – some of the world’s best water parks UAE, will be located in waterfront night market investment company RP will include extensive F&B (Aquaventure and Wild Wadi), aquariums and kids’ Deira Islands, a unique and an amphitheatre Global to operate a mixed- outlets,Talise Spa and clubs, plus . waterfront entertainment, to accommodate up to use development within Health Club, conference tourist and residential 30,000 people. RP Global’s $1 billion facilities and an open air, For shopping – , Souk Madinat destination being iconic tower. rooftop Sky bar. Jumeirah and The Dubai Mall, which can be developed parallel to The Jumeirah Business President and Group combined with a visit to the top of the world’s Bay will include a 200- CEO, Jumeirah Group, tallest building – the Burj Khalifa. room luxury Jumeirah Gerald Lawless said: “RP hotel in addition to 350 Global is a company com- For decadence – Friday brunch. serviced apartments and mitted to excellence. We 290 luxurious residences look forward to working For thrill seekers – Skydive Dubai, managed under the together and operating this and super car driving at Motor City race track. Jumeirah brand. outstanding property."

16 October 2015 ttgmena.com

DESTINATION DUBAI

MARKET APPEAL A PREMIUM HOTEL TTG: Tell us about your latest TTG: How has Dubai become most exciting news. such an appealing leisure desti- ontributing to the emirate’s tain its growth momentum across nation and how does your hotel luxury landscape, Rotana various segments, we were keen to In Q2 of 2014 we announced factor into this achievement? has announced the launch of launch a premium hotel in the city plans for a new Dubai property, a new high-end five-star hotel and that will provide a new level of luxury the 277-room TIME Royal Ho- Dubai has been known as an inter- serviced apartment project in Dubai. and comfort to guests with the tel, which is scheduled to open national leisure destination attract- An agreement paving the way for convenience associated with in Q4 of 2016. [The hotel] will ing tourists from around the world the new hotel was signed between our brand." offer guests a choice of two for several decades. It is the scope chairman, Rotana, Nasser Al Nowais restaurants, a coffee shop, fully- and diversity of its leisure offering and HE Mohamed Khalifa Bin Yousef equipped gymnasium, swimming that has changed dramatically. Al Suwaidi. pool, spa and 684m2 of meeting TIME Hotels was established as a Located in the heart of the city on space. locally originated hotel manage- Sheikh Zayed Road, across from the We will also add even more value ment company targeting travellers , the new to the market with 20 especially from around the world and offering hotel will be Rotana’s 16th property in Radisson Blu Hotel, Dubai th CEO, TIME Hotels, equipped hotel rooms at our a level of accommodation to match Dubai and 35 in the UAE. Deira Creek is currently new Wafi property specifically each market segment from GCC Al Nowais said: “With Dubai’s Mohamed Awadalla undergoing a renovation, designed to be handicap-acces- families seeking apartment-style hospitality sector projected to main- speaks exclusively starting from the pool sible; which is a first for the city accommodation for a summer so- area and the rooms all the to TTG about how and a unique selling point for the journ to cultural visitors on a three- way to the outlets and the the company has promotion of Dubai as a leading day city discovery trip. We also We were lobby area. capitalised on destination for medical tourism. identified very early on, the need keen to launch Guests also have the open- Dubai’s growing We will also shortly open our for a hotel product to fit the gap ing of Aseelah, a traditional first non-hotel product, a sports- between the prevalence of luxury a premium popularity as a Emirati restaurant to look themed restaurant, O’Learys, five-star properties and the lower leisure destination hotel. forward to in 2016. located in Fujairah Mall. end of the market.

18 October 2015 ttgmena.com

DESTINATION DUBAI

SUCCESSFUL Senior director of sales, Middle East and Africa, Sojern, Stewart Smith shares YEAR with TTG some fascinating trends regarding inbound travel to Dubai over City Seasons Hotels is set to open its seventh property by the end of the year. July, August and September The new hotel is located in Bur Dubai and stands as an impressive avant-garde tower, next to Western Europe by the Middle Eastern Burjuman Mall. showed the largest countries at 32 The 14-storey hotel has 194 rooms and suites, intent at 40 per cent per cent, Eastern banquet facilities spanning an entire floor, as well of going into Dubai, Europeans at 18 as three outlets, a rooftop pool and health club, a followed by the Middle per cent and North business centre in addition to underground parking. East and North Africans at 13 per cent, America. who were coming in, in parties of three The top countries were or more. FOODIE HEAVEN the UK, the KSA and India. Regarding India, The largest portion of there are a lot of people parties of two or more going through Dubai were the UK at 42 per from India too. cent and Switzerland at 41 per cent. We looked at how For solo travellers many are coming in there were visitors from Western Europe from Qatar at 74 per in parties of two or cent and from the more. This stood at Netherlands at 38 per cent, followed 68 per cent. Managing director, Auris Group of Hotels, Hatem Gasmi speaks exclusively to TTG about upcoming plans in the emirate ENTERING A TTG: What are the and selected shopping Boosting its F&B features, Sofitel Group’s most recent malls daily and we have DYNAMIC CITY developments? tie-ups with local travel Dubai Downtown has recently launched companies which extend Langham Hospitality Group has announced its first a series of renovations and new The year 2015 has been their packages and luxury city hotel bearing the Langham Hotels and Resorts restaurant concept launches, according a very good business services to our guests at brand in the UAE via its partnership with Omniyat, a Dubai- to its general manager, Ammar Hilal. year for us. We have well negotiated prices. based privately-held real estate development group. recently opened a 304-key Located in the Burj Khalifa district, Langham Place property, Auris Fakhruddin TTG: Which repeat Downtown Dubai, a $273 million project will comprise the Above Lounge has been completely uplifted Hotel Apartments in Dubai markets are you looking five-star luxury hotel and serviced apartments, adding a offering an elegant, organic look and feel. Sports City and we are at? And which emerging total of 438 units to the hospitality sector in Dubai upon preparing to open the 145- markets will you be completion in 2018. Al Jazira Chez Louis, the branch of the well key four-star hotel, Auris looking to attract and known restaurant from Lebanon dating back Inn Al Muhanna in TECOM how? to the 1960s, specialises in quality area, Dubai. We are committed to Mediterranean seafood cuisine. Although we receive guests from all over the contributing to the city's Wakame offers guests the chance to watch a TTG: What fun and world, our main feeder iconic skyline. team of expert chefs perform behind the sushi experiential activities do markets are the GCC, and dim sum bars. you offer visitors both Europe, Asia and North within the premises of Africa. We intend to Executive chairman and CEO, Omniyat, Mahdi Amjad Inka welcomes guests to feast on a variety of the hotels and outside? maintain these markets said: "As a Dubai-based company, we are committed to delights as they are transported on a culinary as well as extend our contributing to the city's iconic skyline with innovative real journey through Peru. With a colonial and chic We have leisure clubs and marketing efforts to estate concepts." design, Inka boasts an unobstructed view of beauty services within the entire Middle East, Executive chairman, Langham Hospitality Group, Lo Ka the majestic Burj Khalifa with the hustle and the hotels offering fitness Australia, Americas and Shui added: "With Omniyat's vast experience in developing bustle of Downtown Dubai around it. centres, shisha lounges, the rest of Africa. We have luxury properties with cutting edge architecture and swimming pools, kids’ built a very strong online design, we are delighted to manage this hotel in such a Hilal commented that by the end of the year there clubs, salons and spas presence and we are premium location in this dynamic city.” will be more culinary news to share as the property in selected properties. utilising extensive digital The 167-room hotel will feature four distinct food and welcomes a French-inspired restaurant and a new Outside the hotel, we tools to reach our beverage outlets comprising an all-day dining restaurant, a nightlife destination. offer shuttles to the beach target markets. rooftop bar and lounge, a specialty restaurant and a salon.

20 October 2015 ttgmena.com

ON LOCATION RUSSIA & CIS

of our geographical position by planning their transit trips via a stay in Kiev," corpo- rate press secretary, UIA, Evgeniya Sats- kaya told TTG. Meanwhile, Etihad Airways has further enhanced its position across CIS after re- cently announcing an expanded codeshare partnership with Belarus national carrier, Belavia, to offer a daily service between Abu Dhabi and Kiev via Minsk. Under the agreement, Etihad Airways has placed its EY flight code on Belavia’s daily services between Minsk and Kiev.

MAPPING A FAMILIAR RESIDENCE Hosting many MENA guests upon their visit to the Ukrainian capital is one of the coun- try's most luxurious addresses, Fairmont THE FUTURE Grand Hotel Kyiv. Featuring 258 guest rooms, including the popular Royal and Presidential suites, guests from the UAE, The MENA region has long since shared important cultural and Egypt, Qatar, Iraq, Algeria, Morocco and historical ties with Russia and CIS. Mario Hajiloizis investigates Iran, regularly visit this five-star address. "Very often guests from MENA choose us how this has laid the foundations for an extremely bright for a long stay, organising meetings, confer- touristic future ences and big celebrations," marketing and communications manager, Fairmont Grand aircraft servicing the route. Six weekly flights from Dubai are expected to be operated Hotel Kyiv, Maryna Kyshchynska stated. with a Boeing 777-300ER from October 25, 2015, instead of an Airbus 330-200. The Kempinski Hotels, with its well-known vast land covering more than one-eighth up-gauge will be applied to a seventh flight per week on December 1, 2015. presence across MENA, is taking advantage of the Earth's inhabited land area, Russia “Since 2011, when Emirates Airline launched flights to and from St Petersburg, we of brand awareness for its Russia-based A - the largest country in the world – has al- have carried over 500,000 passengers on the route. Counting these figures along- Hotel Baltschug Kempinski Moscow and ways charmed tourists with an ever changing land- side our double-daily flights to Moscow, takes the total to over 3.6 million passengers Kempinski Hotel Moika 22 and Azerbaijan- scape hosting some beautiful natural wonders. travelling on Emirates Airline to and from Russia,” outlined senior vice president, based Kempinski Hotel Badamdar Baku. Spanning across nine time zones, the country commercial operations – Europe and Russian Federation, Emirates Airline, "Our hotels work directly with key tour shares land borders with many CIS nations naturally Thierry Aucoc. operators and wholesalers in MENA, while allowing for a consistent stream of trade, finance Kazakhstan's national carrier, Air Astana, has also enhanced travel from Dubai by Kempinski awareness in the region provides and travel across the region. With Russia, Arme- re-launching services on October 25, 2015. The non-stop flight will be operated four us with additional support," outlined area nia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, times a week. “With Kazakhstan and the UAE strengthening links in business, finance, director of sales and marketing, Russia and Moldova, Tajikistan and Uzbekistan making up the tourism and culture, I’m confident that the new service will be extremely popular with CIS, Kempinski, Lada Samodumskaya regional member states, and Turkmenistan and passengers," outlined president, Air Astana, Peter Foster. exclusively to TTG. Ukraine participating as associate states, that rep- Additionally, flydubai has also announced flights to the Kazakh capital, extending Facilities that Kempinski's MENA guests resents a huge amount of diversity, history and cul- the airline’s route network in the country to three destinations joining Almaty and appreciate include a separate prayer room, ture which attracts a consistent stream of tourists Shymkent. Operating four flights a week, due to start on October 26, 2015, the new halal dishes, Qibla pointers and prayer mats from around the globe every year. launch means the airline will operate over 30 weekly flights from Dubai to Armenia, upon request, added Samodumskaya. Azerbaijan, Kazakhstan, Kyrgyzstan, Tajikistan and Turkmenistan. Additionally, Rixos Quba Azerbaijan and HISTORIC CONNECTIONS Naftalan Hotel by Rixos are welcoming Tourists from the MENA region are among the an increasing number of guests from the many that choose Russia and the CIS as their Ukraine traditionally Middle East, mainly due to both hotels' destination of choice. welcomes travellers promotional efforts across the region. "We With strong historical, cultural and religious ties from MENA. organise familiarisation trips and build long- between both regions, all the major airlines oper- term relationships with MENA travel agen- ate routes from MENA. Russia’s national carrier, cies," regional director – Azerbaijan, Rixos Aeroflot, brings travellers into the country from Air Kyrgyzstan is also welcoming flights from Dubai to Bishkek with a Boeing 737- Hotels, Sukru Kocak remarked to TTG, add- Dubai, Cairo, Beirut and Tehran; Transaero Airlines 300 aircraft hosting 148 passengers, while Azerbaijan Airlines has revealed plans to ing that further promotions will take place flies tourists from Dubai, Hurghada and Sharm El establish a low-cost service from Baku to Dubai from October 2015. to attract more guests from Bahrain, Qatar, Sheikh; S7 Airlines connects Russia with Doha, Abu Elsewhere across CIS, Uzbekistan Airways – operating three flights per week from the UAE and Saudi Arabia. Dhabi and Amman; while Ural Airlines operates a Dubai, two per week from Sharjah and once per week from Jeddah - is welcoming route from Dubai, and Rossiya – Russian Airlines many tourists from MENA mainly to visit the country's famous Islamic sites. "As well An increasing number of airlines and ho- hosts travellers from Hurghada, Sharm El Sheikh as a homeland of great Islamic heritage, Uzbekistan is a very attractive destination for tels across these prominent regions have and Taba. tourists from MENA countries. It is very popular to make a Hajj to Uzbekistan's holy undoubtedly resulted in the development Among the many airlines from MENA that oper- places before setting off to Makkah for the main pilgrimage," chief, tourism division, of further travel between them. ate routes to Russia and CIS, Emirates Airline has Uzbekistan Airways, Rustam Kurganbaev told TTG. All indications are pointing towards a witnessed a huge increase in demand for its flights Meanwhile, Ukraine International Airlines (UIA) is operating flights from Egypt, Tu- bright future building on the equally from Dubai to St Petersburg, forcing the carrier to nisia, Jordan, the UAE, Iran and Iraq. "These flights are very popular with our bright past between the two regional increase capacity by 50 per cent by upgrading the passengers. Ukraine traditionally welcomes travellers from MENA taking advantage powerhouses.

22 October 2015 ttgmena.com

SPOTLIGHT KOREA

CHERISHING MENA MARKETS

And with all of these incomparable tourism assets, Korea has indeed been welcoming an influx of MENA travellers, who have been flocking to the country for business purposes or to experience all of the above, thus making it a market of great importance to the movers and shakers of its well-developed tourism industry. Emphasising the significance of this market was Williams of Conrad Seoul, who explained: “Due to the growing number of Middle Eastern travellers, hotels and tour operators in Korea have been introducing custom- ised services for them. [In order to cater to this market’s demands], Conrad Seoul offers items in the hotel such as prayer mats and signage for Qibla which we prepare in-room upon request. We can also prepare halal food on request.” Williams added that most MENA travellers visit the destination during engi- neering events, since Korea falls in the league of the world’s most high-tech countries, with giant local IT conglomerates such as Samsung and LG present in the country, among others. She told TTG that Middle Eastern travellers to Korea doubled to almost 750,000 from about 380,000 in 2010 within five years. COLOURFUL Also pointing out the MENA market’s importance was H. Lee, who told TTG: “MENA is one of the biggest markets for Korean construction companies and developers, and more guests are visiting South Korea for business and leisure. We at Aloft Seoul Gangnam expect the MENA market to continue to grow and INVITATION we will look at customising our packages to cater to this market, [and introduc- ing a] Muslim-friendly menu.” Also catering to the needs of this market, Sheraton Seoul D Cube City Hotel Dynamic and animated, Korea is buzzing offers connecting rooms for families, prayer mats and a halal menu for groups and ever seeking to entice MENA travellers, of more than 10, while upon check-in at the property, information is granted on the location of halal food restaurants and halal food vendors. as such, it is shaping its product to cater to And having pin-pointed MENA as a growing market over a decade ago, any tourist’s demands. Tatiana Tsierkezou KNTO’s Dubai-based office, which opened in 2004, manages awareness cam- paigns and promotion to the Middle East region as a whole. uncovers the country’s allure Kim commented: “KNTO Dubai office works closely with its partners in the travel trade, airline and media to showcase Korea as a destination for shop- ping, rich cultural heritage, state-of-the-art technology, excellent transporta- tion infrastructure, non-stop entertainment and being a modern, safe, clean and friendly country.” quipped to accommodate all types of travellers of any background, age and In order to further inform and entice this market, KNTO regularly organises religion, Korea has been rising in popularity on a global scale as a holiday des- seminars and familiarisation trips for the travel trade to educate them on the tination, aided by the Korean Wave – the rise in popularity of Korean culture country and how to develop Korean package programmes, while various joint – which has spurred great tourism interest, even among MENA travellers. campaigns are coordinated with leading travel agents to promote the destina- The destination itself is overflowing with modernity, infused with its extraordinary tion both online and offline. culture, with a myriad of experiences to be had and places to be visited. Kim shared that KNTO is active on the exhibition front, with a presence at all Outlining the many attractions and opportunities sure to delight tourists was direc- major trade shows such as the Arabian Travel Market, Riyadh Travel Show and tor of sales and marketing, Aloft Seoul Gangnam, Henry Lee: “Korea offers visitors a Kuwait Travel Mart. While media personalities are often invited to the country diversity of attractions, sights, entertainment and cuisine to excite the senses. There to showcase the destination and produce television documentaries for con- are art galleries; plenty of restaurants, bars and street markets to choose from; great sumers to further entice them to select Korea as a holiday destination shopping locations such as the Insadong or Myeongdong areas; and attractions such of choice. as the Bukhansan National Park, Namsan Park and Hangang Park.” Other promotional initiatives include online campaigns through KNTO’s However, for visitors to really familiarise themselves with the roots of the country, social media platforms and websites; radio campaigns and competitions; and H. Lee shared that they can embark on city, cultural or historical and heritage tours to advertising in popular GCC-based publications. visit all of the different attractions and sights, while from Seoul, the capital city, visitors Kim also explained to TTG that in light of the growing number of arrivals can easily take a domestic flight or ferry to other cities in South Korea such as Jeju from MENA, the Korean government is currently honing in on halal tourism. Island or Busan, both of which offer awe-inspiring scenery and unique attractions. “KNTO is in the process of issuing halal certificates to at least 140 restau- Regional director for the Middle East, Korea National Tourism Organization rants nationwide; in addition to taking care of availability of masjids in major (KNTO), Kwanghee Kim added: “Leisure travellers are enticed by Korea’s enchanting cities as well as provisional masjids. In addition, GCC nationals do not require a landscapes, shopping, cuisine, world-class theme parks, island resorts, rich cultural visa to travel to Korea, and for nationalities that require tourist visas, the heritage, mild weather and its blend of historical treasures, with cutting-edge contem- procedures are very simple.” porary amenities. Korea has a 5000-year-old history and stands as a pinnacle of tech- nology. The country is very modern with a young and dynamic population.” Concluding, Kim elucidated that KNTO has introduced various friendly Meanwhile, referring to Korea’s buzzing capital as ‘one of the world’s best con- initiatives to further entice and welcome more Arab tourists including a nected cities',director of business development, Conrad Seoul, Vanessa Williams ex- dedicated travel guide in Arabic; a restaurant and food guide for Muslim plained that the capital city, Seoul, boasts two international airports and an extensive visitors; a Korea travel documentary with Middle East celebrities; a web- airport-to-city-transportation network. site in Arabic (ealkorea.com); and Arabic social media networks.

24 October 2015 ttgmena.com SPOTLIGHT KOREA

CHERISHING MENA MARKETS WHY KOREA CAPTURING THE BRAND APPEALS TO THE KOREAN MARKET DEBUT MIDDLE EASTERN On a mission to strengthen links with the Far East, Abu Dhabi Tourism & Culture Authority (TCA) recently embarked on a TRAVELLER roadshow to the region which stopped off in Seoul, Korea. The authority was accompanied by various tourism entities According to regional director – Middle East, Korea including Etihad Airways, Hyatt Hotels and Resorts, The Ritz- National Tourism Organization, Kwanghee Kim Carlton Abu Dhabi, Arabian Adventures and others. Boosting its presence in South Korea, Throughout H1 of 2015, a spike in demand from South Wyndham Hotel Group has signed 12 new > South Korea is very much a FAMILY ORIENTATED destination Korean nationals boosted guest arrivals by 15 per cent property franchise agreements so far this year, with warm and friendly people. compared to the corresponding period last year. with three of these falling under the > Korea has very EASY VISA PROCEDURES and is a SAFE AND SECURE destination. Howard Johnson brand, marking its debut in the country. > It is the only country in East Asia that ENJOYS FOUR SEASONS. The properties, consisting of 17 Ramadas, six > There are dedicated SHOPPING CENTRES OPEN 24 HOURS a day, all-year-round. SIGNIFICANT Days Inns and three Howard Johnsons, > There are over 14 THEME PARKS with two rated among the top DELIVERY will launch in 2018 in Seoul, Pyeongtaek 10 in the world. and Jeju Island. > South Korea is home to several of the largest TECHNOLOGICAL Marking a milestone, Korean important to a global airline President and managing director – Southeast and multinational corporations in the world. Air, recently received its such as ours and it supports Asia and Pacific Rim, Wyndham Hotel Group, > Korea has a STATE-OF-THE-ART TRANSPORTATION infrastructure with rail, road, air and metro. inaugural Boeing 747-8 our goal to build and operate Barry Robinson said: “This year’s signings build Intercontinental aircraft. a first-class fleet of world- upon 14 franchise agreements in South Korea > Around 70 per cent of the country is mountainous with RICH LANDSCAPE AND GREENERY. Executive vice president class aircraft.” executed by Wyndham Hotel Group in 2014, > Seoul was awarded the UNESCO CITY OF DESIGN, and Jeju and chief marketing officer, The brand new aircraft bringing the company’s pipeline in the country Island was designated as one of the NEW 7 WONDERS OF NATURE. Korean Air, Walter Cho boasts 368 seats and offers to more than 7,550 hotel rooms within 26 new- > Above all, the country is on an INNOVATION PATH trying to enthused on the occasion: passengers the option of constructions under the Ramada, Days Inn and give the best to discerning travellers. “This new aircraft delivers first class, prestige class and Howard Johnson brand flags.” better fuel economy. That’s economy class.

JOINING AN ELITE COLLECTION

that the partnership will bring together Autograph Collection and Marriott International’s strength in global marketing and sales with THE PLAZA’s local brand and heritage. This is an important milestone as the hotel celebrates its 40th anniversary next year.” Also commenting on the development was president and managing director, Marriott International – Asia- Pacific, Craig Smith: “Autograph Collection is Adding to Marriott International’s exclusive a one-of-a-kind ensemble portfolio, South Korea’s THE PLAZA, a member of of independent hotels that the Hanwha Hotels & Resorts brand, is set to join we are fast expanding in the Autograph Collection in early 2016. Asia. THE PLAZA, with its By becoming a member of this prestigious rich heritage and special collection of properties, THE PLAZA will benefit location as well as its from Marriott International’s recognised global quality service, will enable sales and marketing channels and award travellers to experience winning Marriott Rewards loyalty programme, as the charm of the city in well as its management and franchise expertise. style, truly fitting the CEO, Hanwha Hotels & Resorts, Shim Kyung brand promise of the Seob enthused on the news: “We are delighted Autograph Collection.”

October 2015 ttgmena.com 25 AWARENESS AUSTRALIA

create such as the social, educational and business development opportunities that result from hosting a convention.” IN FULL And with a view to augmenting this economically viable sector of Australia’s tourism product, Kitto explained that the city is witnessing an upgrade of its infrastructure increasing its ‘ease of use’. This includes the BLOOM redevelopment of the Riverbank and Bio- Medical Precinct; a two-stage redevelopment of Adeleaid Convention Centre; and new accommodation options. “The government’s investment in the city’s infrastructure has in the past few months seen the announcement by IHG, Accor, Starwood, Park Hotels and Choice to build new hotels in Adelaide by 2018,” he remarked. Kitto further noted that this, combined with a strong leisure offering, is bound to make a MICE trip to the destination unforgettable. Further enhancements to the country’s MICE offering are also being carried out in Melbourne, which is seeing redevelopment of its convention centre. Levvey informed TTG Going from strength to strength, Australia’s that high demand for the venue has made this a necessity: “We are currently planning MICE segment is steadily flourishing, as for Stage Two of MCEC’s expansion, with the Panayiotis Markides discovers Victorian State Government investing $142 million. This long-awaited expansion is in response to MCEC currently turning away 20 per cent of business opportunities due to a lack of available space.” ustralia has it all: sun, sea, “Business events boast the greatest yield its efforts to deliver exceptional event She added that the expansion is expected boutiques and a trendy of all tourism sectors, as MICE delegates experiences that ensure it continues to to result in an additional 74,000 international nightlife, however, apart from routinely spend up to six times as much as be one of the world’s favourite places to visitors annually, create hundreds of jobs and its abounding success as a holidaymakers when attending events.” meet,” she added. provide an estimated $118 million boost to the leisure destination, this land down under Describing the level of success that economy. is also steadily investing in its MICE HIGH DEMAND BESydney has been capable of achieving, sector, thus boosting its appeal for this Lewis-Smith commented: “During 2015, NEW OPPORTUNITIES lucrative market. With its iconic landmarks, Australia’s Sydney will host 72 business events, According to the Australian Bureau of tourism offering is perhaps epitomised secured by BESydney, with more to be And with such economic benefits to be Statistics’ (ABS) Overseas Arrivals and by one of its largest cities – Sydney. confirmed for the last four months of the gained from investing in the MICE industry, Departures, Australia, July 2015, there Capitalising on this, CEO, Business Events year. These are expected to attract in there is a confident approach to strengthen were 7.1 million visitor arrivals for the Sydney (BESydney), Lyn Lewis-Smith excess of 32,100 delegates to Australia’s incoming markets. year ending July 2015, representing an remarked to TTG how it is poised to leading business events destination.” Levvey remarked to TTG that the increase of 6.2 per cent relative to the attract a continuous flow of MICE events. In South Australia, Adelaide Convention convention centre collaborates with previous year. Most importantly, the “When people think of Australia, they Bureau is also keen to show it is a Melbourne Convention Bureau to promote the report revealed that the MICE sector think Sydney. It is a city that tops most heavyweight in attracting MICE business destination. “With offices in China, Singapore, made up 822,300 of these, making it the people’s list of dream destinations,” down under. CEO, Adelaide Convention the UK and the US, MCB represents the MCEC third strongest segment. she said, although she noted that this Bureau, Damian Kitto informed TTG and Melbourne as a destination in all the key Its appeal and strength was also markets.” commented on by communications With the Asian market growing in force, coordinator, Melbourne Convention and The MICE segment and Lewis-Smith explained that association Exhibition Centre (MCEC), Megan Levvey events from Europe and North America who highlighted to TTG that despite business events generally have historically comprised BESydney’s core bringing in lesser numbers than leisure, are extremely valuable. business, although it is now seeing the results Melbourne’s stakeholders are ever keen of decade-long engagement in Asia. to attract the MICE segment. “Sydney has seen 20 per cent year-on-year “The MICE segment and business does not allow complacency in the city’s exclusively that the state’s visitor growth from Asia, and in 2014, events from events generally are extremely valuable stakeholders, who are active in driving the economy receives more than $710 million Asia accounted for more than 40 per cent of to Melbourne’s tourism industry, city towards a measurable success in the from business events. the economic impact BESydney secured contributing almost $710 million to MICE segment. Kitto relayed to TTG that aside from for New South Wales." Victoria’s economy in 2014/15 through the “The whole city is behind us – from the obvious economic benefits, there is activities of the MCEC.” all levels of government through to additional value: “Of equal or perhaps With an abundance of offerings for the MICE Levvey also pointed out the economic academia, business leaders and local greater value to Adelaide, South Australia, segment, Australia is a proven power, and is benefits of this particular segment: industry suppliers. Sydney is united in are the longer term legacies these events only getting stronger.

26 October 2015 ttgmena.com AWARENESS AUSTRALIA

encourage visitors to disperse NOT A TOURIST throughout the country. Key markets identified in UP IN THE CLOUD Tourism Australia and “Across all of our tar- the Asia Pacific region for the Perth Airport has formed a new long-term partnership with Amadeus to implement Visa have entered into a get markets Australia is partners to work together ACUS, a cutting edge cloud-based technology to benefit airline customers and travellers. three year partnership, a ‘must-see’ destination, include China, Hong Kong, Sin- This agreement marks Amadeus’ continued expansion of its airport IT business in the using Visa’s Cross Border and high yielding interna- gapore, Malaysia, Indonesia, Asia Pacific region, with Perth Airport as its first customer in Australia. #notatourist campaign to tional travellers have been India, Japan and South Korea. The next generation, cloud-based ACUS solution will make use of application virtuali- demonstrate why ‘There’s responding very well to “Our partnership will com- sation, allowing passenger processing systems to be accessed and deployed anywhere, Nothing Like Australia’. It our global consumer mar- mence with a campaign in on demand. This means airlines can use the platform from a desktop computer, laptop will focus on increasing the keting campaign, ‘There’s China, our highest value in- or mobile device, and enables passengers to be checked-in and boarding passes to be number of international Nothing Like Australia’,” bound market, targeting ‘free printed from any location. Ground handlers will also be able to handle passenger process- holiday makers to the said managing director, and independent’ millennial ing for multiple airlines at the same time from any gate or terminal and from any device. destination down under Tourism Australia, John travellers,” said O’Sullivan. Executive general manager operations and customer experience, Perth Airport, Rowan and how much they spend O’Sullivan. The Australian tourism Chalmers said that this partnership will put Perth Airport in a more proactive, reliable and whilst there. “We are now increas- body also announced that it flexible position when it comes to the check-in process. Both parties will com- ingly working with partners has collaborated with Cres- mence work in the Asia to better target interna- centrating’s HalalTrip and Pacific region to extend tional travellers and make officially unveiled a new visitor promotions highlighting sure we turn the interest guide for Muslim tourists in STEADY GROWTH Australia’s exceptional our campaigns create into Australia. The launch of the food and wine as well tourism’s contribution to new 68-page guide hopes to as the unique coastal the Australian economy.” attract and reach out to Mus- Data released today by Tourism Research growth of more than 13 per cent. and aquatic experiences Visa’s Cross Border lim tourists from the region Australia shows that the Gold Coast region He added: “In addition, Gold through banking partners, campaign, #notatourist, of South East Asia - Malaysia, has once again achieved record-breaking in- Coast Tourism, in partnership travel partners and mer- complements Tourism Indonesia and Singapore ternational visitor expenditure at more than with Tourism and Events Queens- chants to convert interest Australia’s strength in in particular. $770 million in 2014-15. land and 23 Gold Coast tourism into increased tourism ex- social media marketing The Gold Coast welcomed 861,000 in- operators, will travel to Central penditure in Australia. and the agency’s remit to ternational visitors, up 6.2 per cent on the China to showcase our destina- previous year. tion to the Chinese travel trade in “Over the last three years, international November. ” visitor arrivals have recorded average Despite a fall in Japanese GLOBAL AMBASSADOR growth of 5.5 per cent per annum, higher visitor arrivals to the Gold Coast, than the state average,” acting chief execu- there was a 36 per cent increase antas and well-known actor Hugh tive officer, Gold Coast Tourism, Miles Roper in visitor nights spent on the Gold Jackman have announced a new said. “Asia has been the key driver for our Coast, indicating a higher yielding partnership to promote Australia on the international arrivals growth, with 6.9 per market as a result of longer stays. global stage. cent average growth per annum over the Outside of Asia, the Gold The big-screen icon has signed on to become an last three years from our Asian source Coast’s two largest western mar- official global ambassador for the airline and will markets.” kets of New Zealand and the UK also work with Qantas on community projects in China continues to be the Gold Coast’s both recorded growth for the Australia, with further details to be announced in largest international market, with 212,000 2014-15 year, up 2.5 per cent and the near future. Chinese visitors to the city in 2014-15 and 10 per cent respectively. The international superstar is one of Australia’s most successful and highly regarded performers with a career spanning 30 years from his early days in Correlli right after his graduation from Western Australian Academy of Performing Arts, to his recent stage and screen successes including the X-Men films,The Boy from Oz stage show, the film version of Les Misérables and the soon to be

Hugh represents everything that the world loves about InterContinental Hotels Group (IHG) has opened Holiday Inn Cairns Harbour- Australians. side on The Esplanade, offering ocean and city views. Previously operating as Mercure Cairns Harbourside, the 173-room hotel has released fantasy filmPan. opened its doors as the 11th Holiday Inn hotel in Australia. CEO, Qantas, Alan Joyce said the airline was Guests staying at Holiday Inn Cairns Harbourside can relax in modern and fresh thrilled to welcome Hugh Jackman in to the Qantas rooms, including one-bedroom suites, all non-smoking with contemporary bath- family as an ambassador. rooms and private balconies. Facilities include a spacious swimming pool and din- “Hugh represents everything that the world ing options from the hotel’s famous Teshi’s restaurant. loves about Australians.

October 2015 ttgmena.com 27 ANALYSIS SHOPPING By Mario Hajiloizis

AN EXCLUSIVE INCREASED SPENDING PARTNERSHIP ON THE CARDS

Mövenpick Hotel Ibn Battuta Gate – ideally situated directly adjacent to Ibn Battuta Mall – is providing its shopping enthusiast guests with complimentary shuttle transfers on the weekends to both Mall of the Emirates and The Dubai Mall. However, recent trends are suggesting that the hotel's leisure guests are not spend- ing as much as they have done in the past. "The number of people who have access to disposable income and those who are willing to spend money on materialistic items has decreased over the last year or so due to the devaluation of the currencies of the major source markets to Dubai against the dollar including Europe, China, India and Australia," commented director of sales and marketing, Mövenpick Hotel Ibn Battuta Gate, Mohamed Abdo. In response to this recent trend, the hotel is aiming to run promotions that include shopping vouchers or discounts in order to attract more shoppers, with also a view to further expand the current partnership with Ibn Battuta Mall. As part of its repositioning to be the hotel given access to the VIP area of Selfridges of choice in Mayfair, London Marriott Hotel fourth floor where coats and bags can be Park Lane has partnered with world-re- left before shopping. In addition, interna- nowned department store, Selfridges Oxford tional guests benefit from the fast track ser- Street, to offer an exclusive VIP experience vice at the Tax Refund Lounge amidst luxury for guests – a development that will prove to surroundings. be popular with the lucrative MENA market “We have experience in working with the according to general manager, London Mar- MENA region and tailor our services to make riott Hotel Park Lane, Nicolas Kipper. every guest feel comfortable and at home,” Once checked into the hotel, guests can commented Kipper to TTG on the hotel's ex- SHOPPING PROJECTS head to Selfridges where they can expect to pertise with guests from the region. be welcomed with a complimentary glass of “We offer halal food and appoint multi- champagne, tea or coffee. Guests are also lingual staff, including Arabic speakers.” IN THE PIPELINE DOHA FESTIVAL CITY NAKHEEL MALL

LOCATION: Doha, Qatar LOCATION: Muscat, Oman DUBAI WELCOMES SIZE: 433,847m2 SIZE: 424,000m2 COST: $1.65bn COST: $680m NEW ADDITION EXPECTED OPENING: 2016 EXPECTED OPENING: 2016

ubai's newest shop- ments in the south of the Named after its location MALL OF OMAN MALL OF EGYPT ping mall, City Cen- city, the new mall features in the Me’aisem area of tre Me’aisem, has 56 retail outlets, with some IMPZ, the mall is strategi- LOCATION: Muscat, Oman LOCATION: Cairo, Egypt officially opened in Inter- new to the UAE. It also has cally situated in the growth 2 SIZE: 157,000m SIZE: 162,500m2 national Media Production a Carrefour hypermarket corridor of Dubai at the COST: $467.5m COST: $800m Zone (IMPZ). and entertainment facility, intersection of Al Khail EXPECTED OPENING: 2017 EXPECTED OPENING: 2016 Dubai-based Majid Al Magic Planet. Road and Sheikh Moham- Futtaim has invested $75 Majid Al Futtaim expects mad Bin Zayed Road. million in the mall, which the mall to attract four City Centre Me’aisem NAKHEEL MALL covers a built-up area of million visitors during its could see an expansion in LOCATION: Dubai, UAE LOCATION: Dubai, UAE 3,0194m2 and a gross leas- first year of operations. It phases depending on its SIZE: 424,000m2 N/A able area of 23,850m2. is the company’s sixth City performance and demand SIZE: COST: $680m $6.8bn Created to meet strong Centre in the UAE and 12th for additional retail space COST: EXPECTED OPENING: 2016 2018 demand for retail develop- in the region. in the area. EXPECTED OPENING:

THE POINTE MALL MALL OF QATAR

LOCATION: Dubai, UAE LOCATION: Al Rayyan, Qatar SIZE: 130,064m2 SIZE: 195,000m2 COST: $217m COST: $1bn EXPECTED OPENING: 2016 EXPECTED OPENING: 2016

RIYADH WALK MALL LUSAIL MARINA MALL

LOCATION: Riyadh, Saudi Arabia LOCATION: Doha, Qatar SIZE: 137,000m2 SIZE: 100,000m2 COST: $320m COST: N/A 28 EXPECTED OPENING: 2016 EXPECTED OPENING: 2018

FOCUS ON MUSLIM TRAVEL

properties wishing to target the halal travel segment should consider meeting certain criteria, such as switching THE RIGHT to a dry-hotel concept. HIGH FLYERS

And indeed, the size of the market to be tapped is DIRECTION considerable with some destinations really upping their game to accommodate Muslim travellers. A growing and lucrative segment of the tourism According to CrescentRating, the top five destinations by Muslim visitor arivals – accounting for approximately industry, Muslim travel continues to gain immense 44 per cent of Muslim visitor arrivals – includes the KSA, traction, as Panayiotis Markides discovers with 10.1 million; Turkey, with 7.6 million; Malaysia, with 5.9 million; Russia, with 5.3 million and Iran, with 3.7 million. One destination that has witnessed unprecedented s the Muslim travel segment goes from travel destinations where Muslims go have not yet demand as a Muslim travel destination is Turkey, strength to strength, taking leaps and made efforts to facilitate Muslim travellers. Not according to Seçgin. bounds, tourism stakeholders in turn many are aware that the Muslim travel market is He told TTG: “Turkey is our most popular destination make the necessary adjustments in a huge. It is the fastest growing travel segment – with the biggest demand for halal beach resorts. In 2015 bid to keep up and accommodate this market, that growing faster than even Chinese tourism.” alone, six to seven new beach resorts opened to offer cannot be ignored. Referring to the difficulties Muslim travellers may Muslim-friendly holidays. This is due to the success of the With several events lined up to help develop this face, he said: “In a strange new city it is difficult existing halal beach resorts, the growing domestic and segment, event director, World Halal Travel Summit to find halal restaurants. Muslim travellers also international demand for these types of properties and 2015, Andy Buchanan explained why the market is want to say their prayers and need to know the the lucrative profit margins.” so desired by stakeholders: “The sector is growing prayer timings for the city they are visiting. And Seçgin revealed that due to the success the site has 100 per cent faster than any other tourism niche the direction of the Qibla as they face the Kaaba had, in 2016 the company will be launching halal cruises, and many global hospitality brands are creating in Makkah while praying. And finally, Muslims which is set to be a new highlight in the halal travel products to attract this market.” usually want to say their Friday (Juma) prayers industry and a new product to serve halal-conscious CEO, CrescentRating, Fazal Bahardeen in a mosque and need to find a mosque in the city travellers. elaborated, telling TTG exclusively why the niche where they are visiting.” Honing in on Iran, Ahmad added that the destination is is so lucrative: “The Muslim Travel Market is one Irhal, aimed at outbound travellers from the emerging as a popular spot for Muslim travellers, and can of the fastest growing sectors in the world today Middle East, has created an app (also named Irhal) only grow further, whilst noting that there is still much and has been growing every year. The MasterCard- that has city guides for over 90 cities that include work to be done. CrescentRating Global Muslim Travel Index (GMTI) tourist attractions, shopping centres, hotels and “The lifting of sanctions on Iran is perhaps resulting in 2015 – the most comprehensive research that has GPS enabled maps showing halal restaurants and tremendous user interest in the country. By introducing been released on the sector – revealed that in 2014, mosques as well as prayer timings and a compass credit card transactions and providing better hotel there were 108 million Muslim travellers spending showing the Qibla. facilities Iran can become one of the most popular $145 billion. This is expected to grow to 150 million Chief marketing officer, HalalBooking, Ufuk destinations for Middle East travellers as it is a short flight travellers in 2020 spending $200 billion.” Seçgin commented to TTG on how the segment away and offers excellent ski slopes in winter at the Dizin However, despite the many rewards to can be further catered to by the trade: “Currently, Ski resort which is under two hours’ drive from Tehran.” be reaped, the Muslim market is still grossly there is low understanding amongst the majority underserved outside the MENA region, as CEO of hotels as to what halal travel actually means,” The Muslim travel niche is still coming into its own, editor in chief, Irhal, Irfan Ahmad remarked to TTG: referring to offerings in Europe, but also to but success is there for the stakeholders who have the “There is tremendous room for improvement. Most Muslim majority countries. He informed TTG that forethought to cater to this ever burgeoning segment.

Not many are aware that the Muslim travel market is huge.

30 UPDATE NORTH AFRICA

North Africa has long charmed visitors with its diverse MOROCCAN landscape. Natalie Hami reports on how the tourism arena has ADVENTURE been faring along with which activities should not be missed

ntroducing travellers to their Moroccan dream, regional product manager, Intrepid Group - Europe HONEST and Morocco, Steph Millington commented exclusively to TTG on the tours and activities offered to APPRAISAL travellers by Intrepid Travel. “Intrepid’s Morocco tours combine a range of sea, city and Sahara, not to mention plenty of local experiences to provide our travellers with a real life experience of Morocco. In Marrakech, the local leader will take you for an authentic Director, Corinthian Travel, meal in the square, served by our local friends; in Fes, you’ll be Hugh Fraser speaks to TTG about escorted to a unique leather shop the state of tourism in Tunisia overlooking the tannery to gain a following recent incidents bird’s eye view of this fascinating process; and in Moulay Idriss you’ll spend the night in a traditional Moroccan guesthouse hosted by a TTG: Could you tell us a little about the situation on the TTG: How are you promoting Tunisia local family.” ground regarding tourism? She added: “Intrepid’s day brand via Corinthian Travel? Urban Adventures offers a variety of The British Foreign Office is currently advising against ‘all half- and full-day tours of Morocco’s At the moment we are not promoting the but essential travel’ to Tunisia. Whilst this advice is in place cities sights including a half-day destination. Prior to the travel warning UK tour operators can’t send anyone to the country without cooking class at a local riad in being imposed we were promoting invalidating their insurance. The terrorist attacks in Sousse Marrakech.” Tunisia using a combination of direct and the Bardo have been a huge blow to the tourist industry According to Millington the best marketing, social media and advertising. in Tunisia. At the moment there is almost no demand for time to visit this North African gem Tunisia nor desire to visit. Local ground handlers have turned is from February-May and October- Have a look at Corinthian Travel’s to markets where there is no travel warning in place or are November as the temperatures are website: www.corinthiantravel.co.uk looking at the domestic market for their survival. pleasantly warm at 20-30 degrees for their top experiences in Tunisia with less crowds in the many souks and medinas. HEALTHY ADVICE TO TRAVELLERS DEMAND CONVENTION SUCCESS We would suggest going with an open mind and a sense of humour. Corporate and MICE guests (Skhirat) and AvantiHotel (Mohammedia). Pack lightly as you’ll need the extra In a bid to connect more people and staying at L’Amphitrite Palace The convention centre has the ability to host space in your backpack for all the cargo with Algiers, Emirates Airline Resort and Spa on Skhirat a maximum capacity of 1,000 people and is bargains you pick up. Morocco’s has recently switched from its Airbus Plage in Morocco and Avanti equipped with state-of-the-art technology. largely a dry country – not only is A340-300, currently operating Mohammedia Hotel in Moham- CORUM has also been put on the map due the Sahara desert on the doorstep the route, to a larger Boeing 777- media can now benefit from the to several high profile international meetings. but alcohol is not widely consumed, 300 aircraft. CORUM International, Conven- These include The Arab Thought Foundation, for religious reasons. Senior vice president commercial tion Centre. Renovations of the Arab Gulf Programme For Development, The operations – Northern and Western building were completed earlier United Nations Libyan peace process negotia- NOT-TO-BE-MISSED Africa, Emirates Airline, Adil Al Ghaith this year. tions, UNESCO ‘Regional Seminar on The Cul- said: “We are confident that our The convention centre is the ture of Dialogue’, UNDP ‘Paths for Cooperation ACTIVITIES Boeing 777-300 service will raise only one located in Skhirat be- on Anti-Corruption’ and European Union climate (provided by Intrepid Travel) the bar for travel experience in the tween Casablanca and Rabat, change meetings. Algerian market.” and is fully catered by both ho- LOCAL DINNER IN THE FAMOUS MARRAKECH SQUARE JEMAA EL-FNAA The increase in capacity is tels L'Amphitrite Palace CAMEL RIDES INTO THE SAHARA expected to offer 97 additional TANNERIES OF FES economy class seats per flight, HOMEMADE MOROCCAN TAGINE TREKKING IN THE ATLAS MOUNTAINS meaning a 45 per cent increase in economy seating capacity.

31 PICTURE PERFECT

Pan-Arab dance group, AG CONCEPT, stages its folklore theatre show ‘Our history is the source of our pride’ at the Sharjah Cultural Palace auditorium.

Performing masked and in silence, the cast of MUMMENSHANZ – the Musicians of Silence – take their characters away from the stage and into the setting of Abu Dhabi’s Emirates Palace hotel ahead of their shows at the hotel, as part of Abu Dhabi Summer Season.

CONRAD MACAO, COTAI CENTRAL announces its ‘PINK Inspired 2015’ campaign.

SESAME STREET takes a trip to visit the animals at Al Ain Zoo ahead of live shows in the Oasis City of Al Ain.

GAYA ISLAND RESORT celebrates independence day with a marine event and a new offering to commemorate this signifcanti day. The first event sees a rescued and rehabilitated Hawksbill Turtle, being released back to its home in the wild.

Picture perfect A visual tour of recent for more news visit: www.ttgmena.com events in the region...

PEOPLE ON THE MOVE

RUTGER CHRISTIAN CARLOS JAMAL SMITS HUSCHKA D›AZ AL AZKI

CHIEF OPERATING DIRECTOR OF SALES DIRECTOR OF HUMAN COUNTRY MANAGER FOR OFFICER AND MARKETING RESOURCES THE SULTANATE OF OMAN

Abu Dhabi National Hotels Marsa Malaz Kempinski, The Pearl The second addition to the Oman Air has announced the (ADNH) has announced the – Doha has recently welcomed luxury property’s team is Carlos appointment of Jamal Al Azki appointment of Rutger Smits two new members to its team. Díaz, the new director of as country manager for the as its chief operating officer. Christian Huschka will take on the human resources. Sultanate of Oman. Smits brings with him role of director of sales Díaz brings with him over Al Azki takes up his new role extensive international and marketing. ten years of hospitality and in Muscat following previous experience spanning three Huschka has played an integral recruitment agency experience, positions as country decades and spread across strategic and revenue increasing and has led multi-market manager, UK and Ireland, four continents. role within a number of Kempinski teams for global hospitality for the airline. In his capacity as chief properties for over a decade. brands including Kempinski, Al Azki has worked for Oman operating officer, he will He most recently served at Sheraton and Hilton, as well as Air since 2009. His career in oversee the operations of the Hôtel des Mille Collines where he independent properties. He has aviation began with the Royal hotels division, retail division facilitated the successful takeover a strong track record of creating Oman Air Force, where he OMAN AIR

ABU DHABI NATIONAL HOTELS and Sunshine Travel and Tours. MARSA MALAZ KEMPINSKI, THE PEARL – DOHA of 'Hotel Rwanda'. bespoke teams for new hotels. worked in air traffic control. If you have recently been promoted or appointed key staff, please visit our website...

PETER GEORGE GHASSAN KAMAL SCHULER DEMITRY FARHAT ABOU FARES

MARKETING AND COMMU- GENERAL MANAGER GENERAL MANAGER HOTEL MANAGER NICATIONS DIRECTOR

A 19 year hospitality veteran Joining City Seasons Hotels In line with its ambitious Also joining the corporate with the luxury Radisson is George Demitry as gen- growth plans, TIME Hotels team is Kamal Abou family in over nine different Management has announced eral manager of the recently Fares, who has come countries, Peter Schuler opened hotel, Royal Rose the appointment of two new onboard as marketing and has taken over the coveted Abu Dhabi. senior executives. communications director. position of general manger Demitry moves in from City Ghassan Farhat has joined Fares is currently studying at the first luxury Quorvus Seasons Muscat where he was the TIME Ruby Hotel for his Masters in Strategic Collection property in general manager for two years. Apartments Sharjah team Marketing. Kuwait; The Symphony He begun his hospitality in his capacity as hotel He is also a business graduate Style Hotel. career at InterContinental manager. of the American University Schuler joined Carlson Hotels Group and holds a Bach- A 23-year Dubai hospitality of Beirut and has worked Rezidor Hotel Group in 1996 elor’s degree in Science. He is veteran, Farhat began his for international hospitality and has since moved among also a certified Hotel Adminis- career in the UAE as front chains such as Radisson and its European, Asian and trator by The American Hotel & office manager at the Al Millennium Hotels, in both Abu TIME HOTELS MANAGEMENT THE SYMPHONY STYLE HOTEL ROYAL ROSE ABU DHABI

Middle Eastern properties. Lodging Association-US. TIME RUBY HOTEL APARTMENTS SHARJAH Khaleej Palace Hotel. Dhabi and Dubai.

34 October 2015 ttgmena.com SOCIAL HUB

SOCIAL MEDIA HIGHLIGHTS Our Team Food is one of life’s greatest pleasures. There’s nothing quite like digging into a hearty meal after a long day of business meetings or indulging in a delicious, taste bud tantalising dessert in between. This month we’ve hand selected some of our favourite food-related tweets for all of the foodies out there. GENERAL MANAGER Chris Christou [email protected] D: +357 24 803003 ROTANA HOTELS SOFITEL AL KHOBAR SENIOR MEDIA REPORTER @Rotana_Hotels @SofitelAlKhobar Natalie Hami Craving for something sweet? The best way to start a new MEDIA REPORTER Try our delectable dessert week: a healthy breakfast ! #food Panayiotis Markides selection @MediaRotana #breakfast #healthy #yummy DIGITAL CONTENT CREATOR #RotanaDubai #Dubai #SofitelAlKhobar. Tatiana Tsierkezou

CREATIVE DIRECTOR Edward Beales DUSIT THANI ABU DHABI SENIOR DESIGNER FOUR SEASONS DOHA @DusitThaniAD Maggie Basdermadjian @FSDoha #Apple or #pear?? Choose your favourite #beef, E-COMMERCE MANAGER This delicious mix available only #chicken, #salmon or #shrimp Panayiotis Philippou at Seasons Tea Lounge. #foodie [email protected] #Pincho at #TheCapitalGrill D: +357 24 803008 #mondays, AED129net /person!

E-COMMERCE EXECUTIVE Marina Drakou [email protected] D: +357 24 803077

FAIRMONT DUBAI ACCOUNT MANAGERS SHANGRI-LA HOTELS Helen Moss @FairmontDubai @ShangriLaHotels [email protected] "Eat&fleet" new lunch menu at D: +357 24 803074 #MacaronMonday is so much more Bridges Sports Bar. Chef's special Marianne Shokry fun @Kln_ShangriLa! [email protected] main dish + drink for AED89. D: +357 24 803012 Maiju Vaananen [email protected] D: +357 24 803010 Elaine Hockley [email protected] D: +357 24 803011

CHIEF FINANCIAL OFFICER Costas Miaoulis [email protected] TOP 5 D: +357 24 803002 MOST READ STORIES ACCOUNTS EXECUTIVE Vasilis Eracleous TTGMENA.COM [email protected] D: +357 24 803026 CREDIT CONTROL Stala Antoniades [email protected] What's trending D: +357 24 803015 in the MENA world? HEADQUARTERS Nietzsche Street, Ria Court 9, 1ST Floor OMAN VISITORS PORTAL NOW AVAILABLE 6028 Larnaca, Cyprus IN ARABIC, ENGLISH AND ITALIAN Tel: +357-24 803000 1 Fax: +357-24 803060 Email: [email protected] Website: www.ttgmena.com INTERCONTINENTAL HOTELS & RESORTS ELEVATES CLUB INTERCONTINENTAL THAILAND REPRESENTATIVE Public Major Media Ltd, 2 EXPERIENCE Janya Limmanee [email protected] Tel: 662 651 9273 GULF AIR AND BATELCO PARTNER TO JAPAN REPRESENTATIVE STREAMLINE ON-BOARD PROCESSES Pacific Business Inc, Hiroko Kujime 3 [email protected] Tel: 81 33661 6138 SEYCHELLES TOURISM OFFICE

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October 2015 ttgmena.com 35 ibar