Editor: UPFRONT Brad Whitworth
Art d irector : Annette Yatovitz
Associate editors : Betty Gerard Joanne Engelhardt
Con trib uto r: Vernon Andrews "~lel1l read about Carson Why does he overextend himself all Kclll in that old issue of the lime') "When I go . I want to leave my Circu la tion : Mcosllrt:', I thought to Ianuly some good memories.' he says, Kathleen Go~arty rnvself. 'That sounds a lot like me . Meanwhile. he s crowdtng as much Phil Clark, who works in the Belle into every day as he can, H(' just accom vue, Washington , sales offi ce purrhas panied his 12·year·old son's champion MEASURE ing departmern . recalls a story that ship soccer team 10 Hawaii and he will was in Measure three years ago, It de help Irain seven kids in Iield events for " M a n t m o f a l l is he ea s u r e scribed how Carson. an H&D projer t t his summer 5 Special Olympu-s things."'-ProlClgows (circa -1 81 manager at Computer Sysrerns Divi Carson Kan says he recently called 411B,CJ sion in CUPf'r! ina.Ca lifor n ta . learned I'lJil''just to jaw" and found the two M easure is published s ix Itmes it (0 cope with rcsucular cancer-how he have va lot in common " Carson hasnt year for em ployees a n d associa tes was cured and (hen how he turned to seen an oncologist (a rumor specialist) ofHewIe ll- Pac ka rd Com pany, Pro counsehnu 01 hers w it h C,lllcer- in three yt"ars and is st ill "as crazy as duced by Co rp o rate Public Rel a Unlike Carson. Phil knows his cancer ever, You know, right after (hat story li ons. Internal Co m m u n icati o n (histiocyttc lymphoma) is mcurahle hut ran in Measllre, people called me up to Department. Gordon Bro w n . he is handling his 5 1rug,glc with the find out tf I had dted vct! " m ana g er. Addres s co r r e s p o n disease in much the same wav Far from it More ]j'kely you'll find dence to Measure . Hewl ett-Pack " I know one day I!'sgoing to kill me, Carson dead center in tilt' thick ofHP a rdCom pa ny 20 BH. POUox 1O :~ 01 . but not rodav." he says, 111:';[('ad of act tvit it's like Junior Acluevement and Palo Allo . Califo rnia. 9.J303-0H90 broodmg about his rm stort um-. Phil Un ited Way, HIS main thrust. (hough. USA Report chan ge of ad dress to spends much of hi s lift' helping oth IS counseling cancer patrents ;" ve yo u r loca l personnel departrn eut. ers-especially young people. taken some training so now the quahty Material in th is Issue rnav be re ..( was mto drugs a n d alcohol mvself of my counseling has improved." printed with wrttren pe rmtssron for 10 vears so I can relau- to kids who Carson and Phrl have much in com Me mber. Internal ional Assoc ta have those problems now." mon. especially the reco,gnition that life lion of Bu siness Commurucat ors " If Phil isn't out coach ing his son s is special As Phil puts it. "Mys elf. I'm a n d Induslrial Com rn u n ic ut to n soccer team. he 's laking sornr teenager bortng, I'm really only happy when I'm Co u ncil. to a drug-abuse meeting or working 011 out of mvself and uuo orhers '14 Hewl ett-Packard Com pa ny de the Specral Olympics.' sa~ s co-worker s igns a n d manufactures co m pu t and trtend Dave Tucker, D,l\T has ers. etec t romc lest equrprne ut , known Phil for five wars smce t hev handheld cal culators , elec t rome both worked at HI' as ni ,gh 1januors. co m ponents. medical e lec t ro n ic "He's truly Inspirational." says Da\T eq u ipmen t and tnstrumenrauon "Kids adore hun, Here at work he s ad for chemical a n a lys is , Manufac mired. 100 Ht· had never played softball turing Iactlittes are located ill 2 J until last year \\ hell hejoin ed HP's soft US, c u tes In eight s ta les and ill ball team , Darned ifhe didn 't walk off 10 cities in nine cou n tr ies ill th e with the 'm os t msptrartonal trophy." rest of the world, HP salt's a n d ser Outside of HI'. Ph il o rga lll zt" s holiday vice offices can be found III m ore food drives for needv larmlies. talks at th an 80 U.S, cittes a nd (induding schools abOUI alcoholism, opens his dfs t r i bu t o r s h ips l i n a p p r o x i home to a forei~n exchauue student. mate lv 200 cu tes in 70 co u rurtes cooks ellrfst mas dinner at the local a ro u nd the world. HPemploy's more mission and volunteers at a co m m u than 74. 000 people nity ca nce r cou nseling service . " lrn not special. I'm re-allv not. ' Ph rl ON THE COVER protests. "I get 111.\' reward Irorn belllg Bellevue's Phil Clark wItt1 two or his bes1 able to help others At orie lime in rnv T ll is abstract paf/ern 0/ tocun reosons 'Of Ilvtng: daughters $Qbrlna (Ieff) life someone was there lor me Now I andleeky. p yramids is part (~ r HP's n ('ll' want to be there for someone.' a nechoic c h a m ber in Cupert ino , Since he discovered a lump under his Ca l !Jorn ia . The pyramids a bsorb arm three years ago while doing push slray ele c fro m a g n etic si glwls i ll' ups, Phil has undergone chernorhcra si de a st eel c h a m ber Ihar will be phy, a lot of pain and much medical ion used to rest new compute-r prod He 's had two ot her flare-ups leach time ucts. See story on page 16 . Cove r the lump was removed) and says right phoro bySharon Hall now he's "lurnpless ..
MEASURE .... r » ! , ' . 1 ,. 1 l ~ .. SEC. ROW SEAT APRIL _II 1984 surtL ~ ;)5 P.M. EVENT 5
BOSTON FIELD LEVEL-$7.00 APRIL 8 1984 SUNDAY 1:05 P.M. Linda Alderson, data processing manager tor the Oakland A's, poInts to the SO,OOO-plus seats EVENT 5 the team hies to fill10r Its 81 home games. OAKLAN D-ALAMEDA COUNTY COLISEUM 110 REFUNDS· RAIN CHECK The Oakland A's have been an adventurous and trend READOC,",NDITIONS RE SIDE setting professional baseball team for the past 16
SEC. ROW SEAT years. Their recent use of computers and high technol -, ,- 1 ") ~ ogy during games has gained them much applause . ~ '- l ..-' from ns and the media. Why, then, this recent statement by A's president Roy Eisenhardt on the scrapping of some of the A's state-of-the-art technology?: "It was a beautiful game for years without those gad gets. We think we can get along fine without them., APRil 8 1984 Roy and his A's have a few reasons for abandoning SUNDAY 1:05P.M. Diamond Vision, their slow-motion replay board, EVENT 5 and the Apple lIe computer that was used primarily to chart hitter-pitcher tendencies to aid coaches in decision making. Among them: excessive cost; player dissatisfaction ("Let me know when a computer can teach me how to
May-June 1984 Barbara Beggs,ticketlng system manager, takes phone-in orders All-star second baseman Joe Morgan, (I natlve 01 Oakland now in his trom A's lans and assigns seats using an HP 3000 computer terminal. nrst ve throw a slider on the outside corner and ,gro u p turuttons. t irketilll( has be prints ou t a slip or paper with the seat every lime . . , then lm all for it." says As come a mussive opcrat ion worthy of locat Ion pitcher Steve McCattyl: and worry that more than a lemonade-stand approach The paper is taken to the t irket vault. the replay board in left-center field was to selling. ({nd a ticket cor responding to I he cus turning A's games "in to a TV show . , . , Baseball u cke unu IS muc-h hk« tomer's re-que-st is pulled, then mailed there's enough commercialism in the an airline rescrvauon S\'SW1ll ," lICHt'S to lilt' fan game already,- says Roy, t he As consult inl( programnlt'r Bob Next vcar the As will enhance (he svs But Rov and the As have decided to Sraaterrnan "T h e ,Urlillt' S haw a lot 01 tern with a n o th er disc drive, more te;· keep one high-tech item 111 their lineup: flights , but onlv about 2(Xl people per m1l1<115 and a ticket primer. The printer an HP 3000 computer system lli!!:ht Here: weve gut up 10 50,000 peo alone should S 3 \ '(' (he t earn a bo u t The As purchased the HI' 3000 in ple per 'flight' and, thouuh these flight" SHO,OOO per yea) , With (he new prmrer June 198\ primarily for tieket opera are spread OUI O\ T r H I l!'lllles. they are the com p u ter w 111 print I ir-ket s a s or tions but also for accounting a nd every bit as corn pltca tcd an d mvolvrtl." ders an' confirmed. Th ({1 will save the marketing applications , Enter Hl', The A'S staru-d OU I wuh an t nne It takes 10 pull ea ch u ckct from the Buying a ticket lo a baseball game iSIl 1 HI' :) 00 0 system complete With ;1 ta pe vault , and t he excessive waste 0 1prmr what it used to be . In the ,glory days of drive. line prtnu-r, th r e-e- \IEASUH.E I K.T. Patt, payment supervisor, pulls tickets hom stock. Next year the HP Cle1e Boyer and Billy Williams hope the ir cO s to ps s h ort of prrntin g the tickets . All In the fu ture t he As fores ee a few p orts would b e log,e; ed on the co m puter the complica ted inventory co ntro l is a l m ore ways to u s e thei r I-1f'3000 syste m . fo r permanent a n d transferrable- s lor ready t h ere, a n d we haw a hi g cus Coaches and m anagers m ay u se th e age rather th an on s heets of paper in tomer b ase (u p from 34.000 in 198 J ( 0 com pu ter to char t major a n d minor manila file folders These reco rds would 67,000 tod ay). We're a ble to get ewry l e a~u e scouting reports . Eve n tually the be tr ans ferred fro m t h e team docto r in re p ort we need : ' com pu tel' may a llow th e As to link up Oakla n d to the tra in er who tra vels with Some of th os e rep orts are u s ed by th e with independen t ticket agencies th al the A's. ma rk eting depa r tment to track cus sell licke ts to A's ganll's lft he d ot-tor had prescrt br-d t reut toruers u ck et -buymg te n de ncies: co rn Ray Kri se. t he team 's d irector ol ments for m any m embers of (h e [cam pa ring orders thal romr- in by phone. ti cket operations. now decides h ow a n d a t va rious ·in terva ls . il would be by mail. w uh co u pons a n d from promo m any a n d which tickets s hou ld be sold easier for th e lr ainer lo l o ~-in and loo k tions. All t hat in forrnation is stored on by the illcIt- pend en t ou tle ts T he A's lip th e day's treatments ra ther th a n th e HI' 3000 system data base. t h en send t110se barchcs of t tckets I(] m u ll ove r wrtt len records in manv The markettng de pa r tm en t also has th e agencies to log tickct nu m bc rs into folders. at its fingert ips each customer's bLJ ~'ing th e ir own co m pu ter systems a nd bl' ,l!)n "T h e idea and application is novel .. tendencies . "If a customer h as been on selling from t heir a lloca tion "T h ere is May-June WH4 l , ' -. . .,., ... - - -...., § .. The right stuff in the right place 6 MEASURE erable support [rom the government. Ile has JUSI one co m plainI : The gov ern ment takes a 101 of the fun a n d excite ment ou t 01 television and movies bv b anning s ce n es of violence a n d dls p lays of lively a ffec tion . PEOPLE WANTED Then he drtves you to a Iive-stortcd building set rather t ighlly on a 4 .5 -acre lot. It's Sunday. so the place- is closed. A si gn tells you there a re vacancie s lor product inn operators . three shifts open from Monday through Friday, gelwrous benefits (in cluding a il condition ing . fr ee Icu -coffee-and·snaeks. subsidized cafe teria mea ls . fashionable uniforms . and at t ractive p ay in crernents twice a year). spe cial bonuses fo r a ttenda nce a n d thtrd-shtft wo rk . excellent rccrea lion a nd social programs. and-new es l of all- cash prof! t s har ing The logo td e-nufles l h e owneras Hewle-tt-Pa rkarrl Smgapore [Pty) LId . Before h e let s you of! a t your hotel th e d ri ver tries to make a deal to s elvc as your guide a n d ch a u ffeu r while in Singapore "Anywhere, anytime.. he s ugges ts. You explain t hal you r hosts have already taken ca rl' 01t h os e m al ters A very typtcal Hf> arrangement Indeed. vour liP hos ts have laid out a fairly strenuous schedule. Early enough n ext morningyou start ill th e The Changi Airporl tell s you ril-!hl away p rojects. OWl' sculptured bridges and personnel department. Ma nager Won ,!.! that your preconceptions a b nu t Singa through tree -lined avenues of modern Kan Sen,£! a nd public relations/person p ore-based on myths and movies of shops. o[ficl's and hotels. The hug(' n el ad m trust rator Low Suat Khe iun by gone eras-arc way olf II is magnili harbor-th ird largesl a nd second busi briefyou on the itinerary. the org a n iza cen l- Ihe ruost beautiful in the world. es t porI in Ih e world -is a parking Jot ti on a n d i ts programs. Alter S OJllI' con accordtna to some travel wri tel's. [or hundred s of tankers a nd con ta in e r fusion you learn that their Iirst n ames . The taxi ride into the citV does noth vessels. in s i rtc t Ch inese lradition. a re Kan ing lo di spel a ff"eli ng that maybe yo u 're S t il l. so me tra ces o f t he old colo n ia l Seng and Khearn You hear th ai the in the wrong place Co u ld Ihi s be the Singapore can be s r- en -s-betwee n m anaging direr-tor Wal! Sousa . is ou t swampy eq uatorial ts la n d c ity fou nde d ap ar t m en t buildings . in s mall parks of to wn-w h ic h m eans far a w Cl V-SO hv SirS ta mford Raffles in 181 9 ? T he filled with d ozens of food ve ndo rs . the you ll hear the HP S ingapOlT s to ry from town 01s a ilo rs a nd st rmers writ len gardens a nd cou rt ya rds ofthe old Har the other people there, a b ou t b y Co n rad . Maugha m . KipliJlg ill'S h otel across the sl rect Irorn the Among the "b ig p icture' lh ill .~s (h at a n d Coward? The sill' of the Raffl es ho g ia n t Ranks C ity under constr uct lou. you learn: II PS G has sligh tly more than tel with lis Long Hal' a n d rows ofover tr tshaws hauling tour ists a bout, 2 5 00 em ployees in rnanufa cturtnu: head ele ctric fans whirring endlessly in brightly colored temples and old fort s co nstr ucuon will ad d 300.0 00 sq uare the h eat ? The c it y of rug a nd basket o n hillsldes. feet 01work s pace la te in I ~H5 for a tot al merch ants , spicy odors and sounds of The taxi driver is also a lour g Uide of h alfa million: the o rgan iza tion the a bacu s ca lcu la tin g t h e last sale? a n d com m en ta tor. He approves 01 the s lurtcd ill 1970 with t he s tringing of T he" taxi lakes you a long d ean. land way most things are going in Sin .~ a core memories for computers. followed s caped boulevards. past ~ co r es of h igh pore. He s ays i t's s a fe Il's clean, The soon a fter by HP 3 5 calculators: prod r ise apartments a n d construcuon eco n omy is sound. Employment is very hi.Q;h. Popula tion growth is under con t 1'01. In du s t ry is doing well with constd May-June 19 84 7 uct lines (all transfers to daleI now include Hi> 4\C calculators. opt oeler trcntc packages. integrated-ctrcun packages. keyboards tor the HP 150 - ThinkJet printers. data cartrtdues and floppy-disc drive boards. total qualttv control and automation programs are in full swing: a strong relartorish lp with the government of Sin,e:apore has devel oped in such areas as productiv ity and cornpu terization. You ask about the charge that the country's relat ively low wage rate is the big magnet for at tract ing overseas manufacturers to set up shop ill Smga pore. 'Relatively' is a relative term. you learn, The CIty state is somewhere in the middle on the scale of internat tonal wage rates-and rtsmg Sure. through the '6 0s and early 70s the goal of gm' ernment planning was to absorb the Island's then-abundant supply of uri employed and untrained people Labor intensive employers were welcomed, But by the mid- 70s the situation had changed to one oflabor shortages. sub stantial gains in skill levels and 1l1 creasing incentives for manufacturing more advanced and value-added prod, ucts Low-tech has given way to at least mid-tech. and now is clearly moving into high-tech-with HP in the lead. Chinese stHtwalkers lead a colortul parade through Singapore's sneets, High-rise at right is typical 01hundreds 01subsidized apartments tnat replace much of the city's Older housing. THE ROAD TO HIGH-TECH HP Singapore has been in the fore novations. Further savinas result from Ie operations. tells you about one ef front of those changes. as you soon set" the lower Iailure rates experienced as fan : As a result ora course in machine for yourself. Manufacturing acttvi ties well as reductions in operator training r haractertzatton taught at HPSG bv a in particular reflect this trend, lime from four months lOfour weeks Universt ty of Singapore professor. . On the fourth floorofHPSG. assem And do the operators enjov the change? HPSG engineers have been able to re bly of the so-called "Delco line" of optoe Absolutely. There's more responsibility duce the defect rate I none opcrauon-s lectronic products for General Motors' now and [rss manual effort. the de-resin machine-from 6 to 0 per car radios is rapidly being automated Personal Ccmputattcn-Smgapore cent. The same lesson is now being Replacing some of the rows of operators has similar stones to tell . Especially the applied to other areas working manually through individual 41 C calculator line wh ich uses-i-rtgru ' A live-minute drtve from the main microscopes. new machines with mi -a series of -t 1Cs for real-time process buildtna, past an Indian temple and an croprocessor controls have begun 10 control The system goes " toot" when abandoned ammunition storage dump. take on the many tasks of pattern rec ever anything is offtest-produrt or VOLI come to the Red HilllBukil Merah ognition. What's more. the machines process-and tells what the problem in Malavl annex Ht're some 150 HPSG can work around the clock except for is In effect. it's a big step toward a people ~sst"mble HP data cartridges. some briefTunch-break" maintenance "pa pe rless " factor,' and load and lest PC boards for Iloppy Result: a three-fold increase in produc Integrated Crrcuns-Smuapore is disc drives Although some vestiges of uvtty stnce \980, While the machines aiming at savin.gmore than C.S. S3 labor-tmenstve assembly methods still get some of the credit for that, HPSG mtllton this year versus 1983 through a show, they are quickly b~ing overtaken manufacturing test and automation cornbinat ion of autornat iuri. material engineers came up with a lot of the in sourcing and total qualny control. Thian Nie Khian . who heads lCS on be half of both the Corvallis and Cupertino MEASURE - Members ot the Crystal Circle quality team discuss their new project HPSGengineers check a new automated system that speeds and after winning the 1983 title as Singapore's " QCC circle 01the year." improves processing 01optoelectronic products. by automation, most of it through the promote higher value-added work as company. QC circle of the year [the efforts of the local HP people. Next the key to sustained growth. Quality Crystal Circle) and two employees were phase, promises production manager circles m industry have been an impor adjudged "outstanding facilitators." Paul Ow, will connect all of the various tant element in that program. Now NPB Hurrah for the CrystalCircle! stages of automation. Thanks to has its Sights set on spreading the gos Back at the main plant-the first HP growth and training, there will be pel of total qu ality control as Singapore facility to have escalators-vou take a plenty of work left for everyone. moves upmarket in the new era of com lastIo~karound . People arebusy, ab Downtown, at the National Produc puters and automation. sorbed. friendly. It's easy to feel right at tivity Board (NPB), you 're given a Several HPSG people have had active home. You wonder ifyou've overlooked broader perspective of what those roles in this process. Walt Sousa. for ex something important. Probably. But kinds of thmgs mean to Singapore, and ample, has chaired a subcommittee on Changi Airport. besides being great where this Manhattan-sized country manufacturing productivity. A number looking. Is also efficient. Planes leave on hopes to go with them dO\lJ11 the road, of the 180 people in the HP Singapore time. Off you go, taking what little is NPB's Koh Juan Kiat tells you about sales organizalion are active in various left of your preconceptions. It's just not his organization's changing focus: industry organizations (a report on the like the "good old days" anymore-any Originally set up to counter the high Far East sales region will appear in where. Especially in Singapore. M unemployment ra te, it then began to Measure later this year). Among quality circle competitions sponsored last year by NPB, HPSG teams won top honors in several categories-outstanding QCC May-June 1984 UONATTHE CROSSROADS Words such as "strategic" and '·gateway· come to mind when con sidering Singapore's locauon. A more graphic description might be "elbow of the Ease because it sits at the base of the great Asian land mass and thejuncture of the Pa clfic and Indian oceans. That would explain a good deal of Singapore's historic Importance to trade and travel In the region, But today it goes well beyond that. The Island republic is also one of the key players in a huge new market that stretches from the northern tlp of Japan to the southern tip of New Zealand as well as to many other points east and west. . Stretched out along this so called "Pacific Rim-Is a pride of Asian "lions" - South Korea. Tai· wan. Hong Kong. Malaysia and Singapore-all eager and Intent on gainingbigger and better shares in regional and world markets for the products of technology. Singapore. which translates as the "Lion City.- sees its future as that of a regional "brain" center for such industries as software and computers. ! John Young repom to shareholders on the HP shareholders sign in at the annual meeting. Ray Wilbur, who retired from HPin 1978 as board of directors' business trip fo the Far East Their names are checked against a IIstlng of human resources vice president, regularly In September 1983. shareholders ot record. at1ends the company's shareholder meetings. It happens every year on the last Tues Stockholders do n ot have to attend d ay in February. A few hundred HP peo the meeting to vote. Most cast their bal Annual ple gather at a designated time and lots by proxy after read ing the meeting place for about an h ou r to tra nsact a bit n otice sent out in January by Corpo meeting ofoffic ial company business. But as rate Secretary Jack Brigham. They in John Young. HP president and chief ex dicate their vote on the proxy card a nd ecutive officer. says. "It's more like an return it. au thorizing Jack. Dave and attracts extended family function than an offi Bill to cast the votes in the sharehold cial meeting when we get together." ers' absence. The event IS the company's annual While some companies brace for hos shareholders, meeting ofshareholders. held this year tile questions from disgruntled stock at th e ' I rn ] uter Systems Division in holders who do attend the meeting. HP friends -·u per lillo. Cal tforn ta. Required by law. warmly greets retired employees. their the meeting is ailed by the company to husbands or wives. and a host of old elect a board ofdirectors. appoint an friends. in dep end en t accountant and act on "It's a good opportunity to see so any other proposals offered by HP man many people who have worked here at agement or by share holders them one time or another and friends from selves . It also IS an opportunity for a round the community who come by to shareowners to meet face-to-face with hear our report," says John. whose pre John. HP Chairman Dave Packard. sentation all the pas t yea rs operating Vice Chairman Bill Hewlett a nd other results is a portion of the meet ing. M top executives. May-June 1984 11 Avoiding employment he 1930s marked the era of the Great Depression in the U.S. with idle factories. 10 straight ups and downs years of IOvpercent-plus unemploy ment and the nation's economy in shambles. That period made a lasting Through the years HP has been for Impression on HP co-founders Bill tunate to have had smooth, steady Hewlett and Dave Packard-an Impres sion which later found its way Into the growth in itswork force despite the management style of theircompany. bumps in U.S.employment. " It is Important to remember that both Dave and I were products of the Great Depression." explains Bill. ..We had observed tts effects on all sides. and It could not help but influence our decision on how a company should be run. We did not want to run a hire-and fire operation, but rather a company built on a loyal. dedicated work force." That concept. calledjob security in the corporate objectives (se e box). has stayed with the company since the out into balance, tiP initiated the nine-day "A few years back we saw a large num set. HP's efforts to keep regular employ fortnight. HP employees worked nine ber of technicians on producti on lmes. ees working has been maintained de days out of every 10. and everyone got trouble-shooting. repairing and cali spite serious problems ca us ed by 90 percent of his or her regular salary. brating instruments. explains Pet e. economic downswings. new technolo Six months later. evervone was back to 'There was tremendous concern by the gi es (which often means retraining for full-time work. • electronics industry that schools would new careers ), product shifts and even HP has also kept its work force in bal not be ab le to produce enough tcchnl major restructuring ofthe com pa ny ance over the years by limiting us hir clans to meet the needs of the future. Irs an admirable track record. part ic ing, either on a cornpanywtde basis or 'The word s p read. and soo n everyone ularly when today's newspaper h ead selectively as needed. and hi s brother and a u n t wa s gOing (0 lines talk of plant clostngs. salary CUI S , Chan~ing technologies have had an night sch ool to become an electronic layoffs and high unemployment. effect on the skills the company needs technictan. Technological advances What's HP's secret? in its employees s ince then have automated the testing In part. it's commitment. "We have a proces s and resulted in products ca pa stated corpora te objective ofproviding ble of self-testing. Today. there aren t employment security." says Pete Peter nearly as many opportunities at HP for son. personnel manager of HP's ln st ru newly trained techructan s. ' mentsGroups. "When we hire people. La;t year. at the Co mpu te r Sys tems we hire With the idea that thev will have Dtvtsr on in Cupertino. Ca lifornia. pro a career with the Hewlett-Packard duct ton workers whos e jo bs would Company, dependin g. of cou rse. on s lowly be phas ed ou t were enco u raged performance tojoin an engineer tra m eesht p pro "Ifsuddenly we d on't have the need gram designed 10 develop hourly work for a certain job classification th a t we ers for engin eering pos it ions. did in the pas t. we dont Iay th ose peo The process of auromaung one ope r ple off.Ieavtng the problem behind us ati on at Cu per ti no's Da ta Systems Dlvi Thatsj ust not the way we manage." s ion Will require abo u t 20 fewer produc Instead. HP tries to meet s uc h ern tion people than before A s ix-month ployment problems with tnnovauve retraining program [0 gin' t hem th e solutions. For example. a business necessary s kills (0 becom e ad rnintstra slowdown in 1971 caught the whole t ive support workers got its s ta rt in company (as well as the rest or th e in J anuary of (hi s year_Instructors from a dustry) wi th 100 many people and not nearby junior co llege held afternoon enough work. While m any co mpa n ies cla sses a t Hf' for the 21 progr am chose massive layoffs 10 bring things parttcipants . 12 MEASURE "We'velearned quite a bit about the subject of people planning In the last year." says Denise. "Having the right skllls in the rIght place has been a prob lem. This has led to efforts to retrain in some Instances and, in others, efforts to relocate. Wehave been unable to rely solely upon HP's growth to provide new oreven continuIng opportunities for our existing work force." To combat that. people planntng is receiving more attention in the person nel communitytoday. AllHP divIsions in the U.S. have submitted a long-term people plan as part of their 1984 Inter ment wIth little regard for job perfor mediate range plans (lRPs). There's mance. By contrast, HP's commitment also work underway on a computer to employees Is tied directly to contin based people-planning system that will ued, satisfactoryjob performance. accurately Inventory the company's The best way to describe HP's practice current work force and will tie directly is with "employment securttybased on to the annual targeting process. performance.""Assuming HP employ With such planning tools In place. HP ees continue to do a goodjob in what will be In a better position to continue ever Job they have, the company will to meet its corporate objective about continue to make every effort to ensure "Every Single employee, every super stable employment. that they will always have ajob at HP, visor and every manager must assume Throughout the personnel commu says Pete. "though It may not be the job the primary responsibility within nity. people are qutck to point out the for which they were hired. themselves to prepare for the future, ,. subtle differences between such terms "HP people have known since the says Pete. "If retraining Is needed. then as "job security," "lifetime employment" start of the company that change is in employees should talk to their supervi and "employment security." evitable in our kind of busIness. In a sors, their personnel departments and "Sometimes people use the term 'job growth Industry, change is often rapid. anyone else who can give advice. Ern security' mistakenly." says Pete . "They None of us can have total certainty in ployees should take the initiative to ob often infer that if they accept a position what we'll be doing tomorrow. tain whatever training is necessary for wt th HP, they have a particularjob and "I have complete confidence that the future." are secure In thatjob forever." HP people will continue to be flexible "Historicallywe've done a good jobof Lifetime employment. as touted in enough to change along with their looking at how much direct labor goes articles aboutJapanese management company and the industry-to help into manufacturing our products," practices, implies continued employ shape their own destinies." M says Denise Smith-Hams of the corpo rate staffing department. "But we have n't looked at the special sets of skills we've needed within that labor compo In Ihe 45 yvars since HPwas nent. That's why we've got these re tounded, u.s.. unemployment traJning programs In place, and why we 16 rates havewriedwidely. In have to do a betterjob of planning in the samettme,company 14 empJoymenthas grawn the future." UNEMPLOYMENT RATE sIeCIdllyfrom two employees In March 1983 HP faced a different 12 u.s. In 1939 to morethan 74,000 problem. Due to product shifts, partic (WOrtdwlde) today. ularly in the Computers and Compo 10 nents groups, some divisions had too manyworkers. while others hadan 8 abundance ofjob openings requiring those same skills. Aspecial Redistribu 6 tion of the Work Force program helped 4 find newjobs for about 350 employees from 10 affected entities. The cost to 2 the company of moving those employ ees from site to site was more than O-+-...... -,.--,-r---r-"'T"""-r--r--,r--r--r-'"T'"....,..--,.-t 81 million. 1939 May-June 1984 13 CLOSEUP Zooms in on the ever- changing world of HP people, products and places. KEEP ON n b h- b t' L!.a n l o u d t n ij 10 TRUCKIN'? s m a ll ren t ed ~ a ils I h u t Trucks a r e all dfil-it'n I could s hu ttle b t'lWt't'l1 llll' wav lO move all HI' 1400cls plaru a n d t h e a irpor t ('Il around Europe-llil l it co u n try r o: cis ()l,l! w ere truckers ,L(O on strike, st i ll ope n '.;eCl·s':; ,lry pa On Tuesdav, February perwork W :1S r u s h rd 21 . s t r i k i n g French t h ro u l.! h for some I , ~\o (j PEDALING HIS th e CO -S P() rl "O f1 Il~ nrws t r u c ke r s b lo c k e d 1 hat b oxes Tile tirs r lo a d r-d KNOWLEDGE papcr. Mil h .ir) Schweer, a c o u n t r vs main routes plant' took ( tf for Fr.mk Sn '('n lt'l:ll-yt',lr-ol d s\ e ll ruporter fro m th e paper, and HP~s co mputer facil fUrl Frtclav m ornmu. wit l: O lnt Los e-h e-n Ilt'\ ' I' uu au accn rnpamcd S\'('11 Ola f ity to Gre noble, France, \ '!t'LOr Diasferia a n d 1I11'd I h .u s t udyIng CO Ill , Durm u their week in faced a p ile-up of ship Pierrr- Bignarcli lrorn r l u p u t e r pro uru m m r m; III Cnltforru a. 111l' pair vis ments just as month -end Ia ci orv alon~ lo hdp wid) Gr r m ur iv would lead to d lu.d Hr's co m p u ter divi was cominn At the same i h« unlo adjn~ . Ttu- ~ t 't " Im ycl!' ; ll u r of Stalllord sions i ll Cupert m o . saw lime. It a lia n customs of ond plane followed t ha t Un ive rs it v S ilicon Va llev s iub t s. flcials h a d thei r own 140 evcrung. and r eshipmem S vrn () la l WOIl all Ill' s pen t two days III San s low campaign th at l ied of tilt' 25 tons or French 1i 14 MEASURE GOING FOR BAROQUE MAN OF STEEL As a d istinguished door ... ER, IRON opener to sales contacts Whv would a nyo ne en ter throughout Europe. three Ha~al rs famo us Iron Ma n newlv released cla s s teal Tr iathaJon-a 2, 4 ·m ile records have the Hewlett ocean swim, a 112-mile Pack ard name di screetly bike ride and a 26.2-mile printed on their alb u m (mara thon) run? ja ckets . They fe a t u re Dick Shor es, product 'works by Mendels sohn. assu rance m anag er a t Debussy and Honegger. A Lake S tevens Instrument fourth and final record Division. s a ys "T h e 12 will introduce new elec months of tra m m g rees tronic works by co m tablished my confiden ce. poser and mathemati 1 realized I cou ld do any cian lannis Xeri akls , who thing I put my mind to." has HP equipment in hr s Dick trained five hours CEMAMu studio in Paris a day during the week and HP has dedicated its In more on weekends, At age terfaces Collection to the 100th anniversary of the 4 1. he com pe ted in the AND THAT'S t t o n a l competition on Iron Man's master's ca te bi rth of the Swiss con THE WAY IT IS American industry. At th e ductor Ernest Ansermet. gory. He hoped to co m Vet eran CBS newsman Pers onal Offi ce Co m plete las t Octob er's race in The records have a l Walter C ron kite came to puter Divtston in Sunny readybeen promot ed with under 12 hours . HP to learn how au roma vale . California . HP's Gary "I peak ed too early," h e co ncerts for 1.500 cus lion is ch anging the corn La Roch elle (left ) and Lee t o m e r s and h igh-Iev el says. His fin is h time: 13 pany. He a nd hi s crew a re Rh odes (c enter) s h ow hours . 14 m in utes to fin prospects in Geneva and work in g on a televisi on Walt er a printed circ u it for 1.200 more in Paris . is h 30th in h is class. p rogram that will exa m board for th e HP 150 . The Dick fee ls h is year of The collection was devel inc the im pact of hi gh prog ram wi ll air s ome op ed by HPSA Public A f tra in ing taught h im a lot tec h nology a nd mterna tim e th is s u m mer. abo ut himse lf. " I manage fairs and will be ava ilable my time much more ef in store s on the Erato fectively a n d can n ow label. handle a bi gger workload with less s tr ess." Will he ever enter the Ir on Man again ? "I 'v e thought about It, " he gr ins. "Once every five years ," May-June 1984 15 DSO'sCharlle Sallberg uses senstttve antenna arrays10detect stray electromagnetic signals In thisecho-fr_chamber. InHP's new semi·anechoic chamber, Charlie Sallberg and his associates will test new Computer Groupsproducts to make sure they don't emit unwanted signals. 16 ~ 1E l\SUHE ------_ .. Jim Murray, Charlie sallberg and Richard Barbin the anechoicchamber's control room II anec hoic chclmbif lor £Mllestlng. packedwI1tt HPtest equIpment. If you've ever tried to wat ch a televist on in the U.S. Their r elatively new. tougher Today all HP comp u ters a nd systems d isrupted by a nearby citizen 's band r egulations (an d the accompany ing must pas s the VDE an d FCC require radio, you've seen the effect s of electro testmg methods required to verify per ments as well as two dozen more safety, m agnetic in terference. othe rwise formance] a re forcing co mp u te r com data-communication. acoustic and known as EM!. panies s u ch as HP to intensify th eir ergonomic regulations befor e bein g Co m pu te rs and th eir relat ed periph EMI tes ting ad de d to th e company's pri ce list There erals ca n be the sou rce of some ofthose HP's desire to simplify an d automate are m ore than 70 people in the com in visible signals, An d th ose same com the procedure h as h elped create a new puter divisi on s working full time to puter systems ca n be just as suscepti h om e for EMI testi ng.A m ul n- mt lho n make su re the company com plies wi th ble to s tray EMI s ignals as your home dollar. stat e-of-the-art. serm-anechotc th ose regulations, televisi on set. chambe r is nearing co mpletio n at HP's Befor e the new Iactlity in Cu pe r tino Fortunately there are regula tions Cu pertino. Ca lifornia, site. was built, most EM! testin g had been that put limits on EM!. HP me et s th ose "Two years ago. if you 'd u s ed the term performed on open ranges- a vacant rules by insisting that all new HP Com 'EMI' in conversatio n with som e of our field on HP property or, in so m e cases, puter Groups ' products and syste ms division m anagement teams you would th e flat roof of a n HP buildlng. must m eet the EMllevels establis he d by h ave received some bl ank stares." says "Ou tdoo r testing is much like trying VDEandFCC. S teve Baldwin, product regulations to measure th e light from a candle 10 VDE stands forVerband Deutscher m anager for the Compu te r Groups . broad daylight." says Charlie Sallberg. Elec trotekn tker, the West German test "Bu t an October 1983 deadline that th e DSD EM! engineer in charge of the house that look s for EMI. FCC s tands required every HP comp u te r product, n ew chamber. for the Federal Com m u n ica tion s Com new an d old , to m eet FCC regulations Even after the cha m ber's inaugu mission. the EMI regulatory authority got everyone's attention," ration. the dozen outdoor ranges will May-June 1984 17 Richard Barb l,ncan watch produc,ts undergoing EMIlesting on Q elesed-eueu n lelevision rnonl1or (upper Ie" ). re-urru n n p t' l l!llr l l ' IlI !> 10 \IEAS t IRi': THE BUILDING WITHIN A BUILDING In s ide the s hell ol the cOJ1(Tde block buildin g in Cu per tino. Cali fornia . s tands a s teel cham ber that 's "as solid as a battleship." ac co rd in g to Dat a Systems Divis ion's Charlie S allbe rg. The EMl engineer in charge of the cham be r says the constructio n techniques for th e n ew tes ting fa cility co u ld have come fro m a ny sh ipbu ild ing ya rd. Gia nt plates of steel. up to '¥,,-inc'h thick , h ave been welde d to gt'ther to form the wal ls. 11 0 01' and cei ling of the roo m . There's en ough steel in the 70 x 34 x 27 foot room to build a s mall yacht Tlus steel box s h ields t he interior from the norsy elec tro nic wo rld outs ide. On the ins ide of th e box. n ea rlv 2.000 SIx-foo l-long pyr amids 01' carbon -loaded foam lin e the walls and ce iling like th e sha rp teeth of some car m vero us be ast.The foam absorbe rs an' th er e to soak up clcc tron tr ec hoes so thev can 't bounce arou nd in side the steel b ox and di stort lest results. "T he weld ed st eel room is de s i~ ned to prevent the normal elec troni c s i~na ls in the outside world-radio. TV. C 13 radios a nd the lik e- from be ing det ect ed by th e sensitive a nten nas a nd receiv ers we u se to measure low-level sig n als em itted by co m p u te rs under test:' says Charlie. Besides measuring Lhe s ignals co rrung from HP produc ts . the stee l chambe r w iII allow HP to subject its products 10 st rong elect ro magnetic fields (0 determine wheth er thos e produc ts will malfunction. The s u rrou n di ng s teel will p reve n t thes e s ig; na ls fro m leakin g ou t of [h e chamber a n d causing Int er ference to other equipment on the HP S I Ll" . Jim Murrayand RichardBarbinprograman HPcomputeron the anec:hoIc chamber'S turntable.Theturntablewill spinslowty during the computer-controlled test. May-Ju n e 1984 19 YOUR TURN January-February Measure March-April Measure WHO WAS THAT? WE'VE GOT YOU COVERED I was d isa ppointed with the cover phot o ( ' ()nL: r al tlla l)(I Il~ OIl i h r o utstun d u u; on the J anuary-febru ary .\ !<:a .s u r« I cove-t for lilt, \ l dr dl ·:\pn ll~"'U\' 0 1.\ / (' (1' I'~('. ( recogn ized Sterling a n d M arv Jo o n t lu: slIr(' 11 1:-. d vu .um c .It( h n u; a nd What public issues affect HP peo· front cover. but when I w ent to lrnd nUL lma.l.!l nall\·l'. E ll lmt'd \ 11 (' .utu.lv, l o u pIe and theirjobs? Are there who the third person wa s (here was n o I{I I K (; [[.BE HT questions you have about com m ention of hun or rhein as the new Sd I il ;t l:1.1 ,l pany operations? Do you disagree us ers of the m achine. with somethtng you've read in a I h op e t hat this was a n on'rs lL: lll .u n l CRACKING DOWN ON Measure article? nOI a chan ge in ! he tel i ton al p oli cy 0 1 CRACKING SECURITY Write! We want you to share the publicauon l m u s t s el' 50 mont hlv " \\'a r l ; a n H' ~ \\' ,I~ d l i t I uu; t lu -m rtur your opinions and comments publications ever v m onth that p r0 l110 11' vnur l'O lllPU l(-r-,.t·(' U rJ{ \ ,I I I II It' J[) {I I(' with more than 74,000 other HI' HP product s , \Ian !l-,\ prll l'-- "'I1\' H I' ("(' 111 I11m " !l,I\ (. employees in Your Turn, Only a Iew, such as .\ 1<'a .su r« p r o · !O\'lI S t' cj on a ll .inom nlv In ! Iu-(' \ !tll ,J! Address letters via company m ot e the pe-ople-ofI ll', howe . l' r ttu n k u u; o t t l n: r o rn p u n r ( 1I1lu r l' mail to Editor, Measure, Publrc '11)\] HOYEH HuiJdin~ llll' CllSl i llll l"ll l11' l\\'n:11 d pr. u ik .u id d Relations Department. 1);11 0 :\ 11(I cr im e In m I '::'1 (,lS t ' '', \\"\1 , 11 I,.. l ll l! I,ll I' d 20BR. Palo Alto, Via regular , h ,t p r.m k 1,. 11',11 1\ I,ll ilio n' "," ro u postal service. the address is Your s lw rp ('!iI'S dId s[lo/ S(('rllf)e!.\ / (I /( . H I'\....Jo h n I lo.' ,;, m"L! , IIIl P l llll ! 111 ,I Measure, Hewlett-Packard Com n s h i l1 Hl u nd ,\ 1(l ry ,jo B [u II k ('IISIII[I tl." I !l~(l ~ p\'t' d l \\-IJ I' IlIH' :-"Jiel. F o r ~ l) 1I H' pany 20BR PO Box 1030 I , Palo m odels lor o u r 1ll ? 10 0 COl'( '/ s lw , 'l iu: rr -: S Oil . '(T;U!Ull!..'. .I (lIlI l jlu le r-- "( 'n l Alto. CA 94303·01;90 Trv 10 limit lllird PC/SOli ,sUoll Eld.., o // . \/Ill1r( ·(' r u v IL l " lor , I it'\\ l lt'l lllll<' .1 !..: d llll' h 'llplt your letter to 200 words Please uork ill rllC'corportlll' e!l/iccs IIl 1)ei/'1 sign your letter and gi\'e your 10' .-\110 whu wnul t! II I vrr 20 \IEASlmE ;.i,.iit.:: !:t' ~"' ~ ::; 'f if ~ z Arriving at HP's Cupertino site, King Carl XVI Gusto' of Sweden Is The king leans forward Intently to watch computer-aided chip design greeted by Franz Nawratil, Data Systems Division general manager. at CICO, explained by Donna Rlgali [teft) and Peter Cheng. When King Carl XVIGustaf of Sweden Enrique Castillo, Henry Gage. Nancy visited Hewlett-Packard in Palo Alto Robison. Ed Tang and John Humphrey. Swedish and Cupertino on March 13 as part of a Norb Gotner and Carol Peterman royal technology mission to the U.S. showed 0[[ the ThinkJet printer. joined West Coast, no one was more excited by Thomas Plesse who was visiting than Carina Barreto of the Neely Santa from Boblingen. The king was pre kingtours Clara sales office, sented a personal computer as a gift Carina. a Swedish citizen now liVing During their visit to HP the Swedish in California. was asked to join seven Visitors had lunch at the corporate of people from Ihe company's computer fices as guests of B1II Hewlett. then were company divisions in givin~ product demons!ra taken on a tour of the computer and in lions for the royal "par ty. For her, it was tegrated-circuit manufacturing site in a simple matter to show off an HP 150 Cupertmo. The Cupertino Integrated with a Swedish keyboard and four soft Circuits Operation showed the actual ware applications in that language, computer-aided design of a chip on the "I'd never met the king-I was so company's own EGS-200 workstation, honored to be asked," Canna says. Cameras clicked as friendly clusters Since she edits instrument orders on ofHP people lined the royal route. But herjob rather than giving computer don't mention photographs toCarina demos. she spent all morning practic Barreto-that's her one disappoint ing her part. She handled the assign ment about the occasion. "Iasked ment like a pro. from all accounts. and someone in the delegation to take a pic even coaxed His Majesty into touching ture of the king and me." she says rue the screen. fully. "Everyone behind us is in perfect Others giving HP 150 d ' mas were focus but we're a blur." M May-June 198 4 2 1 JOHN YOUNG -----.....--_. --------_.... _____::ac.._ ' "-III!I!II"IIlIIII!II~~-.;:g uu;. in n : (J Il l' 0 1 f II"::; l!rt'.l l e ~ 1 s treuarhs IS our ab1llt\ 10 work S toward ('lH1HllOl1 obw< I i \(' s , \( III may be i n tnt'S I (' d In SO IlH' 0 1 111<' !.!. o,1I " t h e rcuu pa n y rs (lllr:;llll1c ( Ills \" dl :\ 1 .Jan u a r v' s a;lnuaI111al1:u.!I'!1H'I; I 11HTt, 1l1l.!. 1 O ~11 1 1 1 lt" cl w lu u I < or~ s]d('J I , ) b l' Hl" s top 10 S l r; l[ I ' ~ i ( ' I S S I l( 's , 1 d h kr: to shan' i hr-rn w it h vou TIu-v 'r« not h su-d ill order of trnpor jancc. nor dol'~ :'i p ; l l I ' John Young listens to Dove Packard's comments during the company's annuol meeting a llow a detailed desrrtpt io n ol' each. Never:heless, I hope IIIis bru-! 0\ tT Vit;\\ will b e uselu l t 0 you , EMPHASIS ON COST AND QUAL· dl.'.:lI ll I (J( l .m b rn Jl' )\\tTllI l III 1'1h od ITY AS COMPETITIVE ISSUES- o !0l!..'o , O n t' t! :> e fu\ a pprnal 11 I ~ lO p ic k MANAGE WORLDWIDE ENTER· I \ I' t nIk t' d .i Io I a1)0 ut t h I 00 ::,I I ru n~ II (\b OI l r k,':' p rn{ esses 1 iJ.JI t'xi",1 il l evcrv ell ' PRISE WITH REGARD FOR ECO it·( t ivr ['I:I rnt lv 1)(' 1' ,1\15 \' \ 1,' \ t' lt'd r l w d \ " I~ I O Il , w o rk : 1 ~~ r t ' ''' '' I \ ' I ' l v t o t:t'l dd t' (' t ~ NOMICS AND POLITICS- ll l'ln t! d fr om o ur O\\,Il l'XP I T II ' l H (' t h ru u n p rnv (\0\1 11 .111 22 ORGANIZATIONAL ISSUES-Th es e ACHIEVE SUCCESS IN PCs TO solutions is one of the biggest chal will always exis t in a com pa ny as large MEET OTHER BUSINESS lenges we face . an d dyn amic as HP. It's a complex sub GOALS-I've phrased th is strategtc We need to understand the custom ject. dealing mainly with the delicat e issue this way to highlight the fact that er's problem even more thoroughly balance between small, independent the pe rsonal-cornpuung m arket is n ei than in the past. In addition to equip work units and the need for coordina ther an end in itself nor anyt h in g really ment, we must supply applicati ons that tion ofeffor ts and integration of prod new for HP. Personal computing is a a re easy to use, we ll-documented an d u cts Maintaining th at balance is a logical continuation of our technologi easily understood. Also needed is the challenge. but it's one we work a t and cal history-the ongoing improvement capability to help implement our so lu continue to find new organizational in the price and performance of com tions. train cus tomers and answer forms to help. It will. however, require putingand its resultant integration phone-in questions. Our Applications that we preserve th e strength inherent into the workplace where irs needed. Marketing Divsion is a big step forward in the HP way and develop the ability to We he lped pioneer workstations for in the delivery of our many software so look beyond the relatively narrow con engineers in the late 1960s with the lu ti ons . Helping customers achieve bet fines of our own work units. Hp·9100. We a lso led the development of ter results is our unifying purpose. and Our field marketing organization re distributed computing with the intro we'll be con tin u in g the search for n ew quires the s am e kind of balance. Our duction of the HP 3000 min icom pu ter a n d better ways to accomplish thi s pres ent organization alon g group prod in the mid-1970s. This de cade will fundamental goal. u ct lines has been in effect s ince 196 9 increasingly see the evolu tion of infor a nd has s erved u s well. However. we matron tools to per sonal products. By PEOPLE- In a com pany with HP's n eed to make sure th a t our sales focu s these means we will h elp meet our charac ter. people will co n tln ue to be a is on cu s tomers and their needs (sol u stated business purpos e, which is out strategic con cer n , and there are always tion selling). not on products We're lined in the third co rporate objective as n ew aspects of the issue to be a d continuin g to expl or e future d irecuons "to enable our customers- business dressed . This year Iwould h ighlight for field sales force couplin g. but the and technical decision makers-Lo our grOWing need to train and retra in plans are not formed at this time. Isus gain ready access to essen tial our people an d develop new s kills and pect any changes will be evolu tio na ry information." emphases throughout a large, complex and will build on the programs we al and decentralized organization. ready have in place. DEVELOP AND EXECUTE A NET· Retraining isn't an issue that's con WORK. S TRATEGY TO PROVIDE A fined to the older basic industries . New MANAGE THE TRANSITION TO A COMPETITIVE ADVANTAGE- Th is te chnologies . productivity improve COMMON CPU ARCHITECTURE is a highly com plex and technical sub ments and changing manufacturing This is a strategic issue for two re a je ct . but its purpos e ca n be s tated quite strategies req u ire thai we make mas sons. First. an integrated computer ar Simply. We want to provide our custom sive investments in people. So, too. do chitecture increases the efficiency of ers with transparent access to the vital companywide programs like ernphaslz our own en gin eer ing and facilitates the infarmation of th e firm. The usefulness ingTotal Quali ty Can trol and a development of our operating systems. of information tools is no better than marketing orientation. networkin g an d data-communications the timeliness and availab ility of rele There's one last thing we need to do equipment. Secondly, it will en h ance vant information. Custo mers s ho uld n '1 as we invest in developmg HP peopl e. our ability to satisfy customers by pro be concerned about th e location of The HP way must not be lost is th e viding a range ofHP products that work that information in the sys tem orwhat shuffle. For that reason, I've asked our well together. physical link is bringing it to them. training people to include this subject HP Labs h as made a great deal of pro There are m May-June 1984 23 NEWSCLIPS Recaps the newsworthy events. changes and achievements within HP. nRST QUARTER FY84 BOARD OF DIRECTORS NEW PRODUCTS Hewlett-Packard Company reported The annual shareholders meeting of Introductions from the San Diego Divi a 21 percent Increase In sales and a Hewlett-Packard Company. held In Cu sion Include the fast HP 7550A graph 12 percent Increase In net earnings pertmo. California. on Feb. 28. marked res plotter with automatic cut-sheet for the first quarter oftts 1984 fiscal the retirement of four long-ttrne direc paper feed and the HP 7090A measure year ended January 31. tors and the election of a new director. ment plotting system that combines an Sales totaled S 1.278 billion. com PaalF.1IlIIer Jr. He is co-founder and HP-IB programmable plotter and reo pared with $ 1.055 bl1lion for the corre senior partner of the Investment man corder In one instrument to offer re sponding quarter ofFY83. Net earn agement firm of Miller, Anderson and cording. plotting and computing . .. . tngs amounted to $95 million. equal to Sherrerd In Philadelphia, Pennsylvania. The compact ThinkJet personal printer 37 cents per share on approxtrnately Retiring from the board were Ed from the Personal Printer Operation 256 million shares of common stock naBroDlLhoret. who retired from the uses Ink-jet technology to put charac outstandingcompared with net earn company at the end of February as se ters and graphics on paper by spraying ings of885 million or 34 cents per nior vice president. treasurer and chief Ink from holes in a printhead. Price is share on approximately 252 million financial officer: and outside directors 8495 (U.S. J: internal order number is shares for the same quarter In FY83. L1d.W. AlYarea.George F. BeDDett. HP2225. (Prior-year amounts have been restated and Robert Miage Bnnna Colorado Telecommunications Divi to reflect the company's 2-for-l stock sion's HP 4951 A protocol analyzer split In August 1983.1 Incoming orders NOTEWORTHY weighs only 14 pounds for portabili ty for the quarterwere $1.477 billion. up IUagCal'l XVI G1aataIofSweden and a In field service. Among other uses. il 31 percent over orders ofS 1.127 billion delegation of Swedish Industry execu simulates a CPU. modem. terminal or during the first quarter of FY83. tives visited HP's corporate offices and group of terminals for partial testing Cupertino sue on March 13 (see p. 21) of a network without shutling down CHART CHANGES .... HP ranks 75th In the Fortune the whole system. _.. From the same division: the HP 4937A transmission Sales. support and field-related mar 500 ranking of the largest U.S. Indus Impairment measurement set (TIMS) keting activities In the European com trial companies based on 1983 sales. which allows a user to simulate a phone puter organization have been consoli up from 81stlast year. Results appear company's central office to see if a net dated under...... NawratB In the in the Apr1130, 1984. Issue of the mag· work ts working properly. newly created posltlon of GM. Com aztne . ... HP is listed among"The 100 Three new introductions are based puter MarkeUng Group-Europe. Best Companies to Work for in Arner on HP 9000 Series 200 desktops: the lIeiJler...... becomes GM ofa tea." a new book by Robert Levering, Sctenttfic Instruments Division now newly formed ComputerSupport Dtvl Milton Moskowitz and Michael Katz. uses those controllers with Its award sian - Europe. which oversees Euro Winning mass-selectjve detector to pro pean CEO andSEOorganizations and CAHADLUI OPERATION vide enhanced performance in the HP related acnvtnes . . . . 1Iario1'0.... In Canada. HP has obtained an option 5970B. SID's new HP 5995C bench gas Is now GM of HP Switzerland and to buy 25 acres of land in Waterloo. On chromatograph/mass-spectrometer Is IIari_F1IntIs GM of HP South Africa tario. which If purchased will be devel also based on the same desktops. The oped for a future permanent site for the .... Fred8c:Iawet.···. has been New Jersey Division's HP 6944S Series named operations managerof the Cor Panacom Operation. CIa.cIt...... has 200 multlprogrammer system Is di vallis Components Operation within been named general manager of the op the Computer Integrated Circuits DIvi eraUon. Its reporting relationship has rectly connected to a Series 200 (rather than via HP·IB) to provide for even sion .... BID..__'.isoperations changed from the Business Develop manager of.the Personal Computer Dis ment Group to the Loveland Instru faster operation. tribution operation In the Personal ment Division within the Electronic Computer Group. Measurements Group. MOVED LATELY? CHANGE OF ADDRESS SHOULD BE REPORTED TO YOUR PERSONNEL DEPARTMENT. ~ EWU=mir Bulk Rate ~P~C AD U.S. Postage POBox 10301 Paid PaloAIto. California 94303-0890 Hewlett-Packard IF UNDELIVEREt>. RETIlRN :ro SENDER. Company RETURN POSTAGE GUARANTEED. ADDRESS CORRECTION REgUESTED.