Annual Review 2019-20

A progress report on Stronger Together The Strategic Plan for British 2017-2021 Contents Foreword

During 2019 we made further progress towards the 11 ambitions, 20 key performance indicators (KPIs) and 67 targets presented within our strategic plan, Stronger Together. We are making 03 04 06 10 good progress towards the 20 KPIs, we have achieved 34 of the specific actions and there are a further 32 ‘in progress’. We expect that many of these will be achieved before the end of 2021. Foreword Introduction National Actions Highlights from the last 12 months It is pleasing that our members in English Developments to bring clarity within the legislation are recognising this progress. around the right to paddle on rivers • In England, the number of 79% of members are satisfied with and inland waterways in England. participants in paddlesport increased being a British Canoeing member during the year, with 2.1 million • We have continued to develop and compared to 72% in 2018. Our Net people participating at least once promote canoe trails and with 175 14 16 18 20 Promoter Score (how likely is it that you in the year (up from 1.4m in 2016). now published on the website, would recommend British Canoeing The number of regular paddlers also we have already exceeded the to a friend or colleague) has improved Ambition 1 Ambition 2 Ambition 3 Ambition 4 increased with 173,900 people now target of 150 we set for 2021. from -4 in 2018 to +23 in 2019. Increase regular participation Attract new members to British Create and promote more Develop a stronger network paddling on average twice a month. • We launched the excellent in paddlesport Canoeing and improve member opportunities for exploration, of clubs and centres PaddlePoints web resource, in engagement and satisfaction adventure and challenge UK Developments • Significant progress has been made in our work to connect with response to one of the most • As part of our commitment to these paddlers. We launched the frequent requests from members, reviewing all of our coaching and Go Paddling website in January to have clear information about leadership qualifications by 2021, 2019. This provides lots of essential where to paddle available on we launched the new Coach Award 22 24 26 28 information about how to start the British Canoeing website. and completed the review of the paddling and where to paddle. Performance Coach Award. Over 117,000 unique users engaged There were many other really positive Ambition 5 Ambition 6 Ambition 7 Ambition 8 • The new Coach Analysis Tool with the Go Paddling website developments during the year and Create more places to paddle Improve access and promote Provide excellent competitions Improve pathways to performance was launched, together with during the first 12 months. these are identified within this report. and improve facilities environmental awareness and international success the digital library of coaching • Our membership increased again resources. Our eLearning platform We would like to record our thanks during the year by 6%. The year for coaches was used 54,000 to the many volunteers and staff who high figure was 38,600. In addition, times by coaches engaging with worked so hard and so effectively we attracted 1,500 Club Associate our digital learning resources. during the year to deliver so much. 30 32 34 members and a further 3,500 • We launched our International ‘free digital sign ups.’ Membership We firmly believe that this is still the Events Strategy focussed on retention rates also improved to an Ambition 9 Ambition 10 Ambition 11 right strategy for British Canoeing and attracting events beyond 2023. average of 75% across the year. Develop volunteers, coaches Strengthen governance and Improve the profile of paddlesport that we remain on track to deliver it. and leaders financial sustainability within and communications throughout • Athletes in all disciplines • With the development of the the sport the sport performed exceptionally well on new websites, there have been We look forward to another exciting the international stage, securing improvements to our eNewsletters year in 2020 as we work not only quota places for Tokyo and winning and social media campaigns. 73% to deliver on the remaining targets more than 60 medals in World of members are now satisfied or agreed in 2017, but also to manage and European Championships, very satisfied with communications the consultation and drafting of our with nine Junior and Senior compared to 64% in 2018. next strategic plan for 2021-2025. World Championship titles. • Our work around access to • We hosted the ICF Slalom waterways continued at pace during World Cup in Lee Valley. The the year with the launch of the Clear athletes excelled and the whole Access Clear Waters website and the weekend was a super success. campaign to engage MPs in our work

Professor John Coyne CBE David Joy

Chair CEO British Canoeing British Canoeing

2 British Canoeing Annual Review 2019 - 2020 www.britishcanoeing.org.uk 3 KPI 3 KPI 1 Increase the number of people in Introduction Increase in the number of membership of British Canoeing regular participants as measured annually and to 75,000 by 2021 by Active Lives by 2021 Ambition Two British Canoeing launched its KPI 4 Ambition Three Ambition One KPI 2 strategic plan - Stronger Together in Increase the levels of member Increase participation in 1 & Attract new members to Manchester on 25 March 2017. engagement within the Create and promote more Increase regular participation 2 Star Awards (or equivalent) British Canoeing and improve services provided by British opportunities for exploration, in paddlesport annually from 2018 member engagement Canoeing annually from 2018 adventure and challenge It presents a clear plan for the whole of British Canoeing; and satisfaction clubs and centres, coaches and volunteers, regions and disciplines, national committees, staff and the Board.

It sets out a clear purpose and vision, 11 ambitions, KPI 5 20 key performance indicators and 67 actions. KPI 7 Increase the number of Increase the number of quality registered mass paddles (with marked clubs and centres KPI 9 more than 100 participants) in membership of British The purpose of British Canoeing is to: Annually increase the number of and develop three national Canoeing annually from 2018 registered canoe trails promoted Ambition Five Ambition Four mass paddle events by 2021 “Inspire people to pursue a passion for on the British Canoeing website KPI 8 to reach a target of 150 by 2021 KPI 6 paddling; for health, enjoyment, friendship, Improve the annual club Develop a stronger Create more places Increase the number of satisfaction rating year network of clubs challenge and achievement” to paddle and national challenges annually on year from 2018 and centres improve facilities to at least eight by 2021

The vision for British Canoeing is: KPI 10 “A united British Canoeing, focused on our people Develop and promote new KPI 12 digital resources which and ambitions and excellent in delivery” National competition discipline promote the public rights to committee plans produced and rivers in England with 50% published annually from 2018 of rivers included by 2021 Ambition Six Ambition Eight KPI 13 The 11 ambitions and 20 KPIs KPI 11 Ambition Seven International Events Strategy of Stronger Together: Improve access and Annually improve the Improve pathways Provide excellent approved in 2017, updated promote environmental awareness amongst members to performance and competitions annually and delivered to plan awareness of environmental issues and international success best practice from 2018

KPI 18 KPI 14 Achieve a minimum of To comply with the UK Code KPI 16 of Sports Governance and three Olympic medals and All coaching and leadership KPI 20 annually retain a “green” three Paralympic medals awards revised and in Tokyo in 2020 To improve key volunteer and rating for governance from relaunched by 2021 member satisfaction levels about UK Sport and Sport England Ambition Eleven Ambition Ten KPI 15 the promotion of the sport KPI 17 Ambition Nine and internal communications KPI 19 Consistently be in the top Improve the profile Improve the coach and three nations in terms of annually from 2018 To annually increase the Strengthen governance of paddlesport and coach educator satisfaction Develop volunteers, medal success at World and percentage of income into and financial sustainability communications rating annually from 2018 coaches and leaders European Championships across British Canoeing from non- within the sport throughout the sport all classes and disciplines of public grant sources from 2018 international competition

4 British Canoeing Annual Review 2019 - 2020 www.britishcanoeing.org.uk 5 17-18 18-19 19-20 National Actions 3.4 Increase the number of national challenges annually to at least eight by 2021(from 2017) Revise the distance touring awards to develop a British Canoeing Touring and Challenge 3.5 Progress on the 67 actions plans in 2019-2020 recognition scheme (from 2018)

NOT STARTED WORK STARTED AND ON TRACK COMPLETED Action Plan 4

Develop a Stronger Network of Clubs and Centres 17-18 18-19 19-20 Action Plan 1 Revise and promote new affiliation categories for clubs, centres and other delivery partners, 4.1 including youth groups and canoe hire (by 2018) Increase Regular Participation in Paddlesport 17-18 18-19 19-20 Develop and promote resources, workshops and best practice examples to support club Review and relaunch the Paddle Power and Star Awards to attract and engage 4.2 development planning (from 2018) 1.1 new and existing paddlers and encourage regular participation (by 2018) Actively encourage clubs, centres, youth groups and retailers to work better together to Further develop Go Canoeing to encourage the creation and promotion of local and regular 1.2 4.3 develop strong local networks designed to increase participation and engage new club social paddling groups around the country (from 2017) members (from 2017) Develop the British Canoeing website and signpost to other sites, to make it simpler for Support clubs to deliver the Paddlesport Activity Assistant programme (PAA), other 1.3 people to find out how and where to get started and where to paddle (from 2018) 4.4 leadership and coaching awards and revised Star Awards (from 2017) Provide improved support and resources to clubs and centres to support them in offering 1.4 regular introductory sessions for new participants (from 2018) Support clubs and centres to develop links to schools/youth groups and to develop junior Action Plan 5 1.5 sections and increase junior participation (from 2018) British Canoeing to enter into formal partnerships with other national organisations to deliver Create More Places to Paddle and Improve Facilities 17-18 18-19 19-20 1.6 joint participation programmes and to attract new participants and increase participation in Develop the partnerships necessary to create national canoeing destinations which offer paddlesports (from 2017) 5.1 good access, social facilities, trails and events (from 2017) Develop and activate targeted promotions to engage more young people, disabled people, Establish and promote a small number of national canoe trails that offer motivational 1.7 females and black and ethnic minority groups in paddlesport clubs and participation 5.2 challenges to paddlers (from 2018) programmes (from 2018) Research, develop and widely promote canoe trails which are spread throughout the country 5.3 (from 2017) Significantly improve the British Canoeing website with information around places to paddle Action Plan 2 5.4 so that this becomes one of the preferred sources of information for paddlers (from 2018) Attract New Members to British Canoeing and Improve Work in partnership with national and local agencies to improve the accessibility of access/ 17-18 18-19 19-20 5.5 Member Engagement and Satisfaction egress points and in-water facilities and promote them(from 2017) Complete a review of membership categories and benefits within British Canoeing and Provide information to clubs and centres about grants for facility developments and create a 5.6 2.1 introduce changes (by 2018) support structure for those making grant applications (from 2017) Identify and continue to develop national and international level facilities for all our Improve the marketing of the membership offer to club members and independent paddlers, 5.7 2.2 to increase membership annually (from 2018) competition disciplines (from 2017) Improve the membership benefits to individuals and the levels of membership engagement 2.3 (from 2018) Action Plan 6 Establish an annual membership satisfaction survey and use the results to inform the 2.4 improvements to membership services (from 2017) Improve Access and Promote Environmental Awareness 17-18 18-19 19-20 Manage public affairs to more effectively present the evidence of the existing Public Right of 6.1 Action Plan 3 Navigation on all rivers which are physically capable of being navigated (from 2017) Widely promote the existing places where people routinely paddle with uncontested shared 6.2 access (ongoing from 2018) Create and Promote More Opportunities for Exploration, Adventure and Challenge 17-18 18-19 19-20 Engage with a range of partners to improve access to those rivers and waterways where 3.1 Create and promote a calendar of events, challenges, tours and symposiums 6.3 access is not disputed and promote them as places to paddle (from 2018) Increase the number of registered mass paddles (with more than 100 participants) and Take a fresh approach where there is active disagreement about access, review access 3.2 develop three national mass paddle events (by 2021) 6.4 arrangements and develop shared use arrangements where possible (from 2017) Develop and promote more multi-activity paddlefest events, with a focus on growing one Strengthen and support the waterways volunteer service of regional and local level advisors 3.3 national event (from 2018) 6.5 who can highlight and engage with local access and environmental issues (from 2017)

6 British Canoeing Annual Review 2019 - 2020 www.britishcanoeing.org.uk 7 17-18 18-19 19-20 17-18 18-19 19-20 British Canoeing to update and publish waterways and environment policies and documents Review the model of coach education delivery to ensure it best supports coach educators 6.6 (by 2018) 9.2 and provides best economic value for British Canoeing (by 2018) Work with key partners such as Royal Society for the Protection of Birds, Canal and River Improve the training and support to national trainers and coach educators to ensure Trust, Environment Agency, Angling Trust and Wildlife Trusts to produce and widely promote 9.3 consistent standards and excellent delivery (from 2017) 6.7 joint guidance on environmental codes. This will be embedded within the coaching and Explore the development of a new eLearning platform to support the delivery of blended and leadership schemes and widely promoted to paddlers (from 2018) 9.4 flexible learning opportunities (by 2018) Widely promote the Check, Clean, Dry initiative to prevent the spread of invasive species 6.8 Review and develop CPD modules to enhance coaching and leadership skills and support club (from 2017) 9.5 and centre delivery (from 2017) Establish and promote a resource bank of best practice to support all aspects of volunteering Action Plan 7 9.6 (from 2017) Promote and encourage suitable recognition for volunteers at local, regional and national 9.7 Provide Excellent Competitions 17-18 18-19 19-20 levels (from 2017) Each competition discipline committee to produce and publish a four year plan and annual Establish a volunteer recruitment and development programme for local, regional and 9.8 national level volunteers (from 2018) 7.1 plan, which will draw from the British Canoeing competition review completed in 2016 and the strategic plan for British Canoeing 2017-21 (from 2018) All parties to fully explore opportunities for the competition disciplines to develop online Action Plan 10 7.2 entry systems, with the ability to draw from the British Canoeing membership database (from 2018) Strengthen Governance and Financial Sustainability within the Sport 17-18 18-19 19-20 Establish and publish a coordinated national calendar for competitions which promotes Develop and publish the Strategic Plan for British Canoeing 2017-2021 and report annually 7.3 opportunities and helps to minimise clashes (from 2017) 10.1 on progress (from 2017) Develop and launch comprehensive training and development programmes for technical Review the Gap Analysis for British Canoeing against the UK Code for Sports Governance, officials at all levels within all the disciplines and which also supports the development of 7.4 deliver and action plan against this within each year and be fully compliant with the code by international technical officials (from 2018) 10.2 March 2021 (from 2017) Create a comprehensive training and development programme, which seeks to support clubs 7.5 and volunteer competition organisers to deliver local and regional events (from 2018) 10.3 Review and revise as required all major policies and procedures within British Canoeing (by 2019) Develop and deliver an International Events Strategy for British Canoeing (published in 2017 Review and revise appropriately the national and regional committees structure with British 7.6 with delivery from 2019) 10.4 Canoeing, including the Terms of Reference for all committees to clarify areas such as purpose, delegated powers, accountability and appointment of committee members (by 2019) Establish service level agreements with all national partners involved in the delivery of the Action Plan 8 10.5 strategic plan for British Canoeing 2017-2021 (from 2017) Diversify income streams with a greater percentage of income to come from non-public Improve Pathways to Performance and International Success 17-18 18-19 19-20 10.6 funding sources (from 2017) Deliver the UK Sport funded Tokyo strategy and achieve the medal targets at the Tokyo 8.1 Olympic and Paralympic Games in 2020 Manage the team plans in each non-Olympic discipline to achieve European and World Action Plan 11 8.2 Championship success with Great Britain becoming one of the top three most successful nations across the disciplines (by 2021) Improve the Profile of Paddlesport and Communications throughout the Sport 17-18 18-19 19-20 Develop and manage strategies designed to continuously improve athlete and coach welfare, Further develop the British Canoeing website to provide more information, news, features, 11.1 8.3 at all levels within the talent pathway (from 2017) advice and templates to members, non-members and clubs (from 2017) Develop and manage effective talent identification programmes around key facilities and All parties fully explore proposals to consolidate all competition websites within an improved 11.2 8.4 locations, which complement the club environments (from 2017) and redeveloped British Canoeing site (from 2017) Establish and promote national, regional and area training squads within disciplines, Improve the media profile of the whole sport through a series of campaigns and a more 11.3 8.5 according to their individual four year plans and resources available (from 2018) developed PR programme (from 2017) Improve the sharing of best practice between club, regional and British Canoeing national and Improve communications to members via social media, website and newsletters which are 11.4 8.6 senior coaches, creating stronger communities of coaches in the competition disciplines (from 2017) more targeted and based on individual shared interests and preferences (from 2017) Improve communication to clubs and centres through the development of the database; with more contacts, use of social media, website and club mailings and which are more targeted 11.5 Action Plan 9 to club interests and preferences (from 2017) Host a national conference each year to celebrate success and provide case study examples Develop Volunteers, Coaches and Leaders 17-18 18-19 19-20 11.6 of development (from 2017) Complete the review of coaching, leadership and safety awards to ensure best content and 9.1 delivery and ensure qualifications are relevant, high quality and accessible (first awards reviewed in 2017, all completed by 2021)

8 British Canoeing Annual Review 2019 - 2020 www.britishcanoeing.org.uk 9 Bayley Sidall from Sheffield Royal Leamington Spa, Norwich and Hallam University Canoe Club is Wey sign up to Paracanoe Talent Highlights from announced as British Canoeing’s Club Partnership Programme, aimed first ever Clear Access Clear at developing the next generation Waters Community Champion. of elite athletes. the last 12 months JUL 19 MAR 19 APR 19 MAY 19 Ottilie Robinson-Shaw retains her junior title at the Freestyle World Championships recording 540 Over 140 officers and Head Coach The British team top the medal representatives attend the Mark Ratcliffe joins some of table at the Paracanoe European points, over 150 points ahead over her nearest rival. second annual Stronger Clubs the biggest names in British Championships, with nine medals Conference at Eastwood Hall, with coaching by graduating from the including gold for Emma Wiggs JUN 19 a 40% increase in attendees. UK Sport Elite Programme. (VL2) and Charlotte Henshaw (KL2). British Canoeing successfully hosts the ICF Canoe Slalom World Cup 1 at British Canoeing is awarded the 2023 ICF Canoe Lee Valley White Water Centre, with Slalom World Championships, following an the British team recording their best announcement by the International Canoe Federation. ever result with seven medals.

Wiltshire Youth, Falcon, Banbury and Southampton are announced JUL 19 as the second wave of clubs to join the British Canoeing Talent Club Partnership. 16,878 people go on the water during Go Paddling Week Labour Party Deputy Leader Tom MAR 19 Watson completes a paddling 2019, smashing the target of 10,000. challenge in his West Midlands constituency, as part of his World and European Freestyle Adventures 4 Health campaign. Champion Ottilie Robinson Shaw JUN 19 wins Junior of the Year at the annual World Paddle Awards. British Canoeing supports Invasive British Canoeing and the Scout Species Week 2019, aiming to raise Association work to ensure a awareness of invasive non-native clearer link between Scouting species (INNS) and how they can paddle sport activity with impact on the waterways. qualifications and awards. British Canoeing announces the 10 Women’s Paddling Ambassadors for 2019, chosen to represent paddle sport across a range of different levels and disciplines. With one year to go until the Tokyo The trio of , British Canoeing presents 2020 Games, hosts a group of school pupils from Japan, Double Olympic medallist and Sophie two workshops at the UK Ogilvie win C1 team gold at the Coaching Conference on in partnership with the British Jon Schofield announces his Olympic Association. retirement from competition after Slalom European Championships. transforming the coaching securing a coaching role with the Franklin and Woods add gold and culture and embedding a Scottish Canoe Association. bronze in the C1 individual. new educational philosophy. Etienne Chappell wins extreme slalom gold at the Junior Slalom World Championships, following his triumph in the junior men’s APR 19 K1 team event with Jonny Dickson and Ben Haylett.

10 British Canoeing Annual Review 2019 - 2020 www.britishcanoeing.org.uk 11 British Canoeing and the Canoe British Canoeing announces International Technical Officials Team GB announce the selection of Liam Heath, Adam British Canoeing Awarding Body Foundation continue the a new partnership with Colin Woodgate, Mark Delaney and Burgess, Bradley Forbes-Cryans, Mallory Franklin and announces the new Performance partnership with Surfers Against Halfords where members Andrew Grudzinski (slalom) and Kimberley Woods for the Tokyo 2020 . Coach Award. Sewage for their Autumn Beach receive a 10% discount on Cathy Wynne (sprint) are appointed Clean campaign. in store products. for the Tokyo 2020 Olympic Games. England Talent Canoe Sprint launch a new athlete development Tim Ward, Kevin East and Douglas framework, based on the What It SEP 19 Caffyn receive the Award of Takes To Progress (WITTP) model. Honour, three of several individuals Three medals for Great British Canoeing invites members to to receive British Canoeing Awards Britain at the Canoe Polo Euro attend consultation events, being held this year. Championships, including gold for across the country, to help shape the the senior women’s team with a 2-1 next strategic plan for paddlesport. AUG 19 overtime victory against Germany.

Reigning Olympic Champion Liam Heath becomes K1 200m World Champion once again, winning gold at the Canoe Sprint World Championships. OCT 19

British Canoeing supports the British Canoeing launch the new British Canoeing announce launch of a new Over-The-Top (OTT) Coach Self Analysis Tool and Digital commercial partnerships with broadcast platform for Olympic and OCT 19 Library to support learning and Dryrobe and VOW Nutrition, to Paralympic sports. development amongst instructors, support performance athletes and PaddlePoints, a new, online digital coaches, leaders and guides. offer benefits to members. map to help navigate paddlers on FEB 20 By the end of October 2019, AUG 19 rivers and waterways, is launched Go Paddling Week is officially on the Go Paddling website. British Canoeing has 38,600 DEC 19 launched. Taking place in May, the members, an increase of 6% Etienne Chappell wins the Young Go Go Tokyo! themed week will over the last 12 months. Double gold for Charlotte Henshaw Sportsman of the Year at the present the opportunity to paddle in and another World title for Emma BBC Wales Sports Personality the run up to the Tokyo 2020 Games. Wiggs sees the British paracanoe of the Year Awards. team top the medal table at the World Championships in Szeged. The Desmond Family Canoe Trail, 162 miles of waterways stretching from Liverpool to Goole, is officially British Canoeing launches a brand launched by the Canal and River Trust. Mallory Franklin, Kimberley new podcast, Clear Access, Clear NOV 19 British Canoeing secures funding Woods and Fiona Pennie win the Waters – The Paddler’s Podcast, International slalom paddler from Sport England for a new K1 team gold at the Slalom World hosted by Olympic Champion Eilidh Gibson wins the Social Mike Moffitt from Friends of #ShePaddles Club Champion Championships in La Seu d’Urgell. Etienne Stott. Impact Award at the UK Sport PLx Allonby CC is awarded the British programme for clubs to engage Conference, for developing the Empire Medal in the Queen’s New more women and girls, particularly The Paddle Clean Up toolkit is launched on World Rivers Day, Slalom Inspires programme. Year Honours List for voluntary from BAME backgrounds. to help paddlers look after and maintain the waterways. service to canoe polo. British Canoeing and the Canoe Foundation to support Surfers Reading’s Daniel Atkins powers his JAN 20 Against Sewage for their Spring way to victory in the Junior K1 200m British Canoeing launches a new Beach Clean Summit to Sea. at the Sprint World Championships, website to support its ground to become World and European breaking campaign, Clear Access, British Canoeing announces gold medallist in 2019. Clear Waters. Energy Generator Hire as an event partner for three major The British Canoeing Coaching international events. and Leadership Conference is successfully delivered with Tom Mason and Jon White win 250 delegates attending two gold medals for the GB SEPT 19 across the weekend, the team at the 2020 Ocean Racing biggest conference to date. World Cup in Lanzarote.

12 British Canoeing Annual Review 2019 - 2020 www.britishcanoeing.org.uk 13 Action Plan 1 Ambition 1 National actions to increase regular participation (2017-2021) Increase Regular

Participation in Paddlesport Review and relaunch the Paddle Power and Star Awards to attract and engage Further develop Go Canoeing to new and existing paddlers and encourage encourage the creation and promotion of Where do we want How are we KPI 2 Increase participation in regular participation (by 2018) local and regular social paddling groups to be by 2021? measuring progress? Paddle Power and 1 & 2 Star around the country (from 2017) Awards (or equivalent) annually The new Personal Performance Awards launched. The Awards include three More people will be paddling from 2017 Launch of the new Go Paddling website has KPI 1 Increase in the number of introductory Paddle Awards (Start, Discover improved information on clubs, centres, more often and paddlesport • The new entry level Paddle regular participants (1 x month) and Explore) and 36 performance awards providers, equipment hire and trails - will feel more accessible than Awards were launched in 2019 – as measured by Active Lives across 12 disciplines. allowing visitors to find out where they can ever before. The demographic with a total of 27,472 Start and • The annual Active Lives Survey go paddling. 16,878 people registered their within the sport will have Discover Certificates issued. 4.467 showed the number of regular miles during the annual Go Paddling Week. begun to shift with more Discover Awards were delivered paddlers has increased with Develop the British Canoeing website and young people, more women, in 2019, with plans in place to 173,900 people now paddling signpost to other sites, to make it simpler more disabled people and increase the figures for 2020. on average twice a month. for people to find out how and where to get more participants from black started and where to paddle (from 2018) and ethnic minorities. • Sport England no longer Provide improved support and resources to clubs and centres to support them in measures 1 x month in the The Go Paddling website has become the Active Lives Survey. place ‘to go’ for those new to paddlesport offering regular introductory sessions for and is signposted on the main British new participants (from 2018) Canoeing site. A wide range of articles and A booklet was sent to all clubs and centres videos have been produced for the website, at the start of the year to coincide with the answering many ‘getting started’ questions launch of the new Go Paddling website. and driving traffic to the site. Clubs, centres and providers offering introductory sessions are listed on the Go Paddling website. Support clubs and centres to develop links to schools/youth groups and to 117, 6 4 5 16, 878 develop junior sections and increase People registered junior participation (from 2018) Unique visitors to British Canoeing to enter into formal their miles during 10 Satellite clubs have been developed, the new Go Paddling partnerships with other national Go Paddling Week introducing 224 young people to canoeing organisations to deliver joint participation website including 115 females, 29 people from a BAME programmes and to attract new background and 25 people with a disability. participants and increase participation in paddlesports (from 2017)

Develop and activate targeted promotions New partnerships are being explored at to engage more young people, disabled national level with organisations including people, females and black and ethnic the Scouts, Sea Cadets, PGL, Kingswood, minority groups in paddlesport clubs and Canal and River Trust. participation programmes (from 2018)

New Women’s The #ShePaddles programme has been further developed and promoted with ten Paddling new ambassadors, a clothing range, the Ambassadors expansion of the Facebook Women’s Paddling selected Community, a promotional video and the first #ShePaddles meet up. A successful funding bid to Sport England will support plans to develop more female coaches and BAME leaders to 14 British Canoeing Annual Review 2019 - 2020 develop outreach work in inner city areas. www.britishcanoeing.org.uk 15 Action Plan 2 Ambition 2 National actions to attract new members to British Canoeing and improve member engagement and satisfaction (2017-2021) Attract New Members to British

Canoeing and Improve Member Complete a review of membership categories and benefits within British Engagement and Satisfaction Canoeing and introduce changes (by 2018)

The membership review completed and Improve the marketing of the signed off in September 2017. The relaunch membership offer to club members Where do we want How are we KPI 4 Increase the levels of of four new membership categories took and independent paddlers, to increase to be by 2021? measuring progress? member engagement within place in April 2018 following consultation membership annually (from 2018) the services provided by British with members. Membership will have Canoeing annually from 2018 Membership materials distributed to KPI 3 Increase the number increased to around 75,000 clubs, centres and waterways authorities. of people in membership of • 79% of members are satisfied and be growing as a result Social media was also utilised to promote British Canoeing annually with British Canoeing Improve the membership benefits to of the introduction of membership to independent paddlers. and to 75,000 by 2021 membership in the 2019 individuals and the levels of member several new categories of satisfaction survey, an increase engagement (from 2018) The Club Associate membership was membership, improved • Membership grew to 38,600 of 7%. 93% of respondents introduced, with 1,500 club members marketing and benefits. (Nov 18 - Oct 19) from 36,233 also stated they would be New membership packs designed to joining so far, and the free digital category - a 6% growth over the year. likely to renew membership. include inserts on campaigns and benefits. which has 3,500 subscribers. Members will be much The Paddler magazine gives members the • The Net Promoter Score for how more satisfied with opportunity to purchase a print magazine likely is it you would recommend membership services, at a discounted rate. New member benefits British Canoeing to a friend or perceiving good value for with Halfords, Dryrobe and VOW Nutrition colleague has improved from Establish an annual membership money and recommending agreed in 2019. -4 in 2018 to 23 in 2019. satisfaction survey and use the membership to others. results to inform the improvement of The launch of Go Membership has membership services (from 2017) Membership income will provided a better system including offering have increased by 20%. an eMembership card to give immediate 2,990 members completed the 2019 proof of membership, whilst waiting for membership satisfaction survey, an the printed licence. increase of 191% based on the 2018 survey. Engagement rates and satisfaction levels Engagement rates and satisfaction levels increased to 79%. increased by 7% to 79% in the annual membership survey. The results show three of the top six reasons for joining British Canoeing are now focussed on being part of the community, rather than 3,500 transactional benefits such as insurance. Digital members receiving regular communication 38,600 79% On the Water and On the Bank Members satisfied with British Canoeing members - a 6% yearly increase membership and engagement

16 British Canoeing Annual Review 2019 - 2020 www.britishcanoeing.org.uk 17 Action Plan 3 Ambition 3 National actions to create and promote more opportunities for exploration, adventure and challenge (2017-2021) Create and Promote More Opportunities for Exploration, Create and promote a calendar of events, challenges, tours and symposiums Adventure and Challenge Increase the number of registered mass A new events finder and section developed paddles (with more than 100 participants) within the British Canoeing website. and develop three national mass paddle Where do we want How are we KPI 6 Increase the number of events (by 2021) national challenges annually to be by 2021? measuring progress? Several regional mass paddle events were to at least eight by 2021 Develop and promote more multi-activity organised and promoted. Support to The large numbers of KPI 5 Increase the number of • Eight Challenge routes have been paddlefest events, with a focus on promote the Regatta mass paddle people who are seeking new registered mass paddles (with developed alongside two seasonal growing one national event (from 2018) event which was cancelled in 2019, but experiences in canoeing and more than 100 participants) mileage challenges. These are scheduled to take place in 2020. kayaking and are interested and develop three national promoted on the website and The Paddle in the Park event further in challenges, exploration, mass paddle events by 2021 through other channels. developed as a national paddlefest, with fitness and nature will 1,000 participants taking part. find information and • Other strategic priorities have opportunities more easily. limited the capacity to make Increase the number of national progress. Organisational support challenges annually to at least Several mass participation was given to the Regatta London eight by 2021 (from 2017) events will be promoted mass paddle event scheduled in Revise the distance touring awards to Eight Challenge routes developed since each year as will a series 2019, which was cancelled due develop a British Canoeing Touring and 2017. Both the seasonal Winter Paddle of challenges such as The to water conditions. Support Challenge recognition scheme (from 2018) Challenge and August Paddle Challenge held Three Lakes Challenge. is planned again for 2020. A new Distance Touring Award has in 2019. Over 350 participants took part on been proposed and a working group Challenge Routes and Seasonal Challenges. formed. In the last 12 months no further progress has been made 2 developing a recognition scheme. Annual Paddle Challenges for Summer and Winter developed and promoted

350 1,000 Participants across all Challenge Routes Participants at Paddle in the Park

18 British Canoeing Annual Review 2019 - 2020 Image by: Pete Astles www.britishcanoeing.org.uk 19 Action Plan 4 Ambition 4 National actions to develop a stronger network of clubs and centres (2017-2021) Develop a Stronger Network

of Clubs and Centres Revise and promote new affiliation categories for clubs, centres and other delivery partners, including youth Develop and promote resources, Where do we want How are we KPI 8 Improve the annual groups and canoe hire (by 2018) workshops and best practice club satisfaction rating year to be by 2021? measuring progress? Revisions to the affiliation process were examples to support club development on year from 2017 included in a consultation with clubs planning (from 2018) There will be stronger links • The first Club Benchmarking KPI 7 Increase in the number during 2019. The new affiliation process New resources and workshop content were between clubs, centres and Survey was carried out between of quality marked clubs and will be implemented during 2020. commissioned in 2019. These will be piloted youth groups in their local October to December 2019. centres in membership of British from March 2020 and available for all clubs areas to make it easier for Results indicated a high level Canoeing annually from 2018 from September 2020. people to find a suitable range of satisfaction with services of opportunities to paddle. • In August 2019 Sport England and products provided by Actively encourage clubs, centres, youth withdrew its general support for British Canoeing. A new Club groups and retailers to work better There will be more partners the Club Mark programme. As a Satisfaction Survey will be carried together to develop strong local networks delivering entry level sessions result only 20 clubs went through out in the latter half of 2020. designed to increase participation and Support clubs to deliver the Paddlesport to new participants who want the programme. A total of 139 engage new club members (from 2017) Activity Assistant programme (PAA), to be introduced to the basics. Centres received the equivalent other leadership and coaching awards Quality Mark accreditation, a Clubs, Regional Development Teams and and revised Star Awards (from 2017) There will be a similar number decrease from 160 in 2018. Area Development Officers continuing of clubs, but more will have to develop, encourage and improve 1,861 Start Awards and 629 Discover begun to develop a plan local networks with a range of voluntary, Awards were delivered in clubs. 44% for their future, will better educational and commercial organisations. (738) of the candidates completing the understand their members Paddlesport Instructor qualification took and will have begun to attract the award for a voluntary role. 46% (105) new members who perhaps of candidates completing the Paddlesport want different things to Leader Award took the qualification for use the traditional members. in a voluntary role. Affiliated clubs Retailers, trade companies in 2019 and commercial centres will be operating more closely with British Canoeing.

140 Delegates attend the second 139 annual Stronger Clubs Conference Quality Mark centres in 2019

20 British Canoeing Annual Review 2019 - 2020 www.britishcanoeing.org.uk 21 Action Plan 5 Ambition 5 National actions to create more places to paddle and improve facilities (2017-2021) Create More Places to Paddle and Improve Facilities Develop the partnerships necessary to create national canoeing destinations which offer good access, social Establish and promote a small number Where do we want How are we facilities, trails and events (from 2017) of national canoe trails that offer to be by 2021? motivational challenges to paddlers measuring progress? A paddling trail multi map for the River Wye has been published and a 100 mile challenge (from 2018) There will be over 150 KPI 9 Annually increase the route. A new London trail waterproof map canoe trails created and Several major trail projects, including number of canoe trails promoted was launched in conjunction with the 2019 promoted and in locations facility improvements, are in progress. on the British Canoeing website ICF Slalom World Cup. throughout England. British Canoeing supported the to reach a target of 150 by 2021 development of the Desmond Family There will be greater clarity • The number of paddling trails Canoe Trail, which launched in August around the right to paddle published on the British Canoeing 2019. The Transforming the Trent on inland waterways with website has increased from 165 Valley project is underway and set to Research, develop and widely more miles of rivers, with to 175 during the last 12 months, be completed in summer 2020. Work is promote canoe trails which are spread uncontested access and exceeding the target of 150. continuing with the Avon Navigation Trust throughout the country (from 2017) improved partnership working on the Lower Avon. A project on the River Severn by the Shropshire Wildlife Trust is with other water users. 175 paddling trails are now published on the also in progress. British Canoeing and Go Paddling websites.

Significantly improve the British Canoeing website with information Work in partnership with national and around places to paddle so that this local agencies to improve the accessibility becomes one of the preferred sources of of access/egress points and in-water information for paddlers (from 2018) facilities and promote them (from 2017) 165 175 The Go Paddling website launched with Individual river Paddling trails now New paddle trails on the River Trent and new look trails pages. The PaddlePoints profile pages River Severn are under development and online resource launched in October available on the British on track to be completed in late 2020. Both published on 2019 aiming to become the hub of Canoeing website include launch and landing facilities for information around places to go paddling. PaddlePoints paddlers and involve multi agency working with the Wildlife Trust, Canal and River Trust, Environment Agency and local authorities. Provide information to clubs and centres about grants for facility developments and create a support structure for those making grant applications (from 2017) Identify and continue to develop national and international level facilities for all Support for clubs and partners continues 1 our competition disciplines (from 2017) to be offered as and when requested, New PaddlePoints but no new content or guidance has Little progress in 2019. British Canoeing online digital resource been added to the British Canoeing ‘Facilities Strategy’ to be developed in 2020. website in the last 12 months. launched on the Go Paddling website

22 British Canoeing Annual Review 2019 - 2020 www.britishcanoeing.org.uk 23 Action Plan 6 Ambition 6 National actions to improve access and promote environmental awareness (2017-2021) Improve Access and Promote

Environmental Awareness Manage public affairs to more effectively present the evidence of the existing Public Right Widely promote the existing places where of Navigation on all rivers which are physically people routinely paddle with uncontested Where do we want How are we KPI 11 Annually improve the capable of being navigated (from 2017) shared access (ongoing from 2018) awareness amongst members to be by 2021? measuring progress? Considerable progress has been made through of environmental issues and 175 canoe trails now available on the lobbying MPs, meeting key Ministers and Peers, Currently only 4% of rivers best practice from 2018 British Canoeing website. The online KPI 10 Develop and promote new securing manifesto pledges and raising the resource PaddlePoints was launched in in England and Wales have • 35% of respondents in the digital resources which promote profile amongst our members. Commitments October 2019 with 165 individual river an uncontested right of 2019 membership satisfaction the public rights to rivers in England were secured with three political parties in the profile pages published including licensing navigation for paddlers. By survey had noticed an increase with 50% of rivers covered by 2021 run up to the 2019 General Election. information, river levels and gradings. 2021 we want this to have in environmental information changed and for the right to • PaddlePoints, a new digital from British Canoeing. paddle on inland waterways resource covering all Engage with a range of partners to improve • There was a significant increase Take a fresh approach where there is active to have been firmly agreed navigable rivers in the UK, was access to those rivers and waterways in members’ satisfaction with disagreement about access, review access in legislation or for this launched in October 2019. where access is not disputed and promote the access campaign - 30% arrangements and develop shared use to be work in progress. them as places to paddle (from 2018) of members reporting that arrangements where possible (from 2017) Clear Access, Clear Waters Paddlers will continue to British Canoeing continues to work closely with Established a clear vision for fair, shared, was a reason for joining. promote sustainability Canal and River Trust, Environment Agency and sustainable open access for all within the and there will be far Port of London Authority to enhance and promote Access Charter, focussing on the benefits greater recognition that places to paddle around the inland waterway of collaborative working rather than canoeists are good for the network. More work is being done through Rivers disagreement with other water users. A clear waterways environment Trusts and Catchment Partnerships to be actively position on access arrangements has been and local businesses. protecting the paddling environment. taken, which has informed local discussions on rivers where there is active disagreement. 8 Strengthen and support the waterways volunteer Volunteers recognised service of regional and local level advisors who can highlight and engage with local access British Canoeing to update and publish as Clear Access Clear and environmental issues (from 2017) waterways and environment policies and Waters Community documents (by 2018) Eight volunteers have been selected for the ‘Clear Champions Access, Clear Waters’ Community Champion The Access Charter has established a 3 Award. The Regional Waterways Volunteers met clear position on access and environment Political parties twice in 2019 and continue to be a valuable point policy. The Charter sets out a clear committed to access in of contact into regions. A team of moderators direction of travel and clear position for PaddlePoints will be recruited early in 2020. on historic rights, access arrangements their 2019 General Election and environmental protection. manifestos Work with key partners to produce and widely promote joint guidance on environmental Widely promote the Check, Clean, Dry codes. This will be embedded within the initiative to prevent the spread of invasive 5 coaching and leadership schemes and species (from 2017) Editions of the widely promoted to paddlers (from 2018) Paddler’s Podcast British Canoeing has worked closely with Work is underway to build on relationships produced and published Wildlife & Countryside Link on Invasive Species with key partners. Membership to Wildlife & and Blueprint for Water working groups. There Countryside Link has enabled British Canoeing were Check, Clean, Dry wash down stations at to be involved in high-level consultations and three major domestic events in 2019. policy discussions affecting many aspects of the environment and public access to the 24 British Canoeing Annual Review 2019 - 2020 countryside. Work still underway in embedding www.britishcanoeing.org.uk 25 codes within qualifications. Action Plan 7 Ambition 7 National actions to provide excellent competitions (2017-2021) Provide Excellent Competitions Each competition discipline committee to produce and publish a four year plan and annual plan, which will draw from All parties to fully explore opportunities Where do we want How are we KPI 13 International Events the British Canoeing competition review for the competition disciplines to to be by 2021? measuring progress? Strategy approved in 2017, updated completed in 2016 and the strategic plan develop online entry systems, with the annually and delivered to plan for British Canoeing 2017-21 (from 2018) ability to draw from the British Canoeing Competition disciplines membership database (from 2018) KPI 12 National competition • International Events Strategy Six out of seven funded disciplines have will be seen as a part discipline committee plans 2017-2027 published. Successful developed four year plans, providing clear Online entry systems developed and in of British Canoeing and produced and published bids submitted for the 2018 objectives, actions and priorities through use by a number of disciplines with an not separate from it. annually from 2018 ECA Canoe Polo European to 2021. additional, internally administered system Club Championships, 2019 to be developed in 2020. Some API links More people will be entering • Six out of seven funded ICF Canoe Slalom World now created to the member database for competitions, with more disciplines have developed Cup, 2020 ECA Canoe Slalom Establish and publish a coordinated competition purposes. entry level events in most four year plans, providing European Championships, national calendar for competitions disciplines, more crossover of clear objectives, actions and 2020 ICF Canoe Freestyle athletes between disciplines priorities through to 2021. which promotes opportunities and helps World Cup, 2021 ICF Canoe Develop and launch comprehensive and the British Championships to minimise clashes (from 2017) Freestyle World Championships training and development programmes within all disciplines will and 2023 ICF Canoe Slalom An integrated calendar published in 2017 for technical officials at all levels have a bigger event feel. World Championships. on the British Canoeing website, updated within all the disciplines and which also and improved in 2018-19. supports the development of international British Canoeing will host technical officials(from 2018) an international event every couple of years and will have A review of the technical official Create a comprehensive training a stronger relationship with requirements for competition disciplines and development programme, which the international federations. took place in 2019, with initial scoping seeks to support clubs and volunteer of development opportunities in 2020. 1 competition organisers to deliver local Slalom World and regional events (from 2018)

Championships Content has been developed for an online Develop and deliver an International awarded to British event toolkit, which will be launched as part Events Strategy for British Canoeing of the new web based resource in 2020. Canoeing (published in 2017 with delivery from 2019) The International Events Strategy was approved. Six international events awarded so far. In 2019 British Canoeing won the rights to host the 2023 ICF Canoe Slalom World Championships. 68 9 International medals won across National championships with 9 competition disciplines 3,175 entries from 1,845 paddlers

26 British Canoeing Annual Review 2019 - 2020 www.britishcanoeing.org.uk 27 Action Plan 8 Ambition 8 National actions to improve pathways to performance and international success (2017-2021) Improve Pathways to Performance

and International Success Deliver the UK Sport funded Tokyo strategy and achieve the medal targets at the Tokyo Olympic and Manage the team plans in each non- • UK Sport milestone target for Where do we want How are we Paralympic Games in 2020 Olympic discipline to achieve European 2019 of one medal at the World and World Championship success with to be by 2021? measuring progress? Championships and four boats Four slalom athletes and one sprint athlete Great Britain becoming one of the top qualified was not achieved in were selected to Team GB for Tokyo 2020 in Our athletes will continue to three most successful nations across the KPI 14 Achieve the minimum Slalom. The team achieved 2019 with further qualification opportunities achieve international success disciplines (by 2021) target of three Olympic the four boat qualifications available in 2020. Paracanoe qualified seven in the Olympic, Paralympic medals and three Paralympic and four finals including two boat quota spots with further opportunity to British Canoeing athletes won 68 medals at and non-Olympic disciplines. medals in Tokyo 2020 sixth placed finishes, one fifth qualify two more. major World, European and international place and one fourth place. competitions during 2019 across nine British Canoeing will be one • UK Sport milestone target competition disciplines, including nine of the top three nations in was achieved in Paracanoe Develop and manage strategies designed Junior and Senior World Champions. the world medal table and with six medals won at the KPI 15 Consistently be in the to continuously improve athlete and recognised as a sport that World Championships (five in top three nations in terms of coach welfare, at all levels within has focus on the welfare of Paralympic Games boats) and medal success at the World the talent pathway (from 2017) its athletes and coaches. seven boat quota spots qualified and European championships Develop and manage effective talent out of a maximum of nine. across all classes and disciplines identification programmes around The British Canoeing Mental Health Team of International competition key facilities and locations, which • UK Sport milestone target launched in 2019 to raise awareness of complement the club environments of one medal at the World • British Canoeing athletes won mental health issues in sport, support the (from 2017) Championships and three boat 68 medals at major World, development of coping strategies, and provide better care to those in need. In quota spots qualified for the European and international 16 Talent Club Partnerships in sprint and Olympic Games was not achieved competitions during 2019 across the annual Culture Health Check survey, slalom and three Paracanoe Talent Club in Sprint. The squad achieved one nine competition disciplines. the majority of staff and athletes agreed Partnerships were supported. Frameworks medal and one boat qualified that measures have been taken to improve and resources continue to be developed 5 - with opportunities to qualify their mental health and wellbeing. in support of club, coach and athlete Sprint and Slalom further spots in May 2020. development throughout the pathway. athletes selected by Team GB for Tokyo Establish and promote national, regional 2020 and area training squads within disciplines, according to their individual four year Improve the sharing of best practice 21 plans and resources available (from 2018) between club, regional and British International medals Canoeing national and senior coaches, won by the World Six out of seven funded disciplines have creating stronger communities of leading Paracanoe developed four year plans which include coaches in the competition disciplines team some talent activity and programmes. (from 2017) Further work on talent development planning to take place. Continued sharing of knowledge across the coaching provision of the athlete pathway 7 as well as developing resources and Medals won at the mechanisms for collaborative learning and development. British Canoeing restructured Canoe Slalom World the coach development provision in late Cup at Lee Valley 2019 and created two full time positions to support the delivery of the Developing White Water Centre People Strategy.

28 British Canoeing Annual Review 2019 - 2020 www.britishcanoeing.org.uk 29 Action Plan 9 Ambition 9 National actions to develop volunteers, coaches and leaders (2017-2021) Develop Volunteers,

Coaches and Leaders Complete the review of coaching, leadership and safety awards to ensure best content and delivery and ensure Review the model of coach education • The Performance Coach Where do we want How are we qualifications are relevant, high quality delivery to ensure it best supports coach qualification has been and accessible (first awards reviewed educators and provides best economic to be by 2021? measuring progress? comprehensively reviewed in 2017, all completed by 2021) value for British Canoeing (by 2018) in 2019 and is ready for Coach education within KPI 16 All coaching and launch in June 2020. Progress is on track for full completion by British Canoeing will have This model was revised and agreed between leadership awards revised 2021. The SUP Coach Awards were launched in been through transformation, • A review of the Leadership the National Associations. Implementation and relaunched by 2021 Summer 2019 with sheltered water, white water, suite of awards has started, began at the beginning of 2018. with fewer prerequisites for open water and race all options for individuals • The new Paddlesport Instructor with shaping and design to courses, more eLearning, to specialise. The Performance Coach Award and Coach Award have both be carried out in 2020 ready high quality delivery and has been reviewed and designed, with providers exceeded the previous year’s for January 2021 launch. more coach focussed trained for a launch date of June 2020. Explore the development of a new making awards quicker figures of individuals engaging eLearning platform to support the in the programmes. and simpler to complete. KPI 15 Improve the coach and delivery of blended and flexible learning coach educator satisfaction Improve the training and support to opportunities (by 2018) There will be an excellent rating annually from 2018 national trainers and coach educators coaching conference to ensure consistent standards and Continued work to provide development every year and regular • Continual feedback throughout excellent delivery (from 2017) opportunities. 54,301 paddlers have and varied opportunities 2019 was received with an accessed resources with the inclusion of a for coaches’ CPD. increase from 2018 satisfaction The British Canoeing Awarding Body website coach self-analysis tool and digital library rates with Courses 98%, Support has been improved with the addition of both hosting over 350 individual resources. There will be more 97% and Communication 97%. a digital library and coach self-analysis tool 54,301 designed to support coaches in their continual support available to the development. Specific eLearning packages have 6,000 volunteers who are Paddlers have Establish and promote a resource bank been designed to support the work of coach active in supporting clubs, accessed digital of best practice to support all aspects of developers and mentors. centres and the regional resources volunteering (from 2017) and national committees within British Canoeing. A Stronger Clubs Guide launched to Review and develop CPD modules to enhance provide a ‘one stop shop’ guide to the coaching and leadership skills and support support available to clubs. Content has 43,629 club and centre delivery (from 2017) been developed for an online toolkit for volunteer event organisers that will be Over 500 coaches attended 20 regional Individuals engaged launched in 2020. 250 coaching events and 1700 accessed the Delegates attend in British Canoeing Personal Performance Awards eLearning. CPD the most successful systems have been reviewed and are due to be Coaching and Qualifications launched in 2020 with a view on an individual’s Establish a volunteer recruitment and Leadership Conference and Awards development, enabling a personalised approach development programme for local, to date aligned with the British Canoeing philosophy. regional and national level volunteers (from 2018)

Promote and encourage suitable The Future Leaders programme was recognition for volunteers at local, launched in 2019 to support volunteers regional and national levels (from 2017) to take on roles within the committees of British Canoeing. The annual Volunteer Recognition Awards held in March. The National Honours and Awards Panel meets twice a year and has awarded eight Awards of Honour and 10 Outstanding Contribution Awards in 2019 in recognition 30 British Canoeing Annual Review 2019 - 2020 of volunteers operating for many years at the www.britishcanoeing.org.uk 31 highest levels within the sport. Action Plan 10 Ambition 10 National actions to strengthen governance and financial sustainability within the sport (2017-2021) Strengthen Governance

and Financial Sustainability Develop and Publish the Strategic Plan for British Canoeing 2017–2021 within the Sport and report annually on progress Review the Gap Analysis for British Canoeing against the UK Code for Sports The strategic plan ’Stronger Together’ Governance, deliver an action plan was launched in March 2017 and annual against this within each year and be fully Where do we want How are we KPI 19 To annually increase progress reports for 2017-18, 2018-19 compliant with the code by March 2021 to be by 2021? measuring progress? the percentage of income into and 2019-20 have been published. British Canoeing from non-public British Canoeing remains fully compliant with British Canoeing will look and grant sources from 2018 KPI 18 To comply with the UK Code for Sports Governance confirmed feel much more like a joined UK Code of Sports Governance • £2.4 million of income was Review and revise as required all by UK Sport and Sport England in December up and united organisation. and annually retain a ‘green’ generated from non-public major policies and procedures within 2017. Compliance maintained in 2019. rating for governance from UK grant sources in 2018-19 British Canoeing (by 2019) British Canoeing will be Sport and Sport England through coaching, membership recognised as having excellent and commercial activities - All major policies have been revised, Review and revise appropriately the governance in place at Board • British Canoeing retained an increase of £212,648. including the update of the Governance national and regional committees structure and national committee level. compliance with the UK Code for Policy, Disputes and Disciplinary • £103,713 of additional income with British Canoeing, including the Sports Governance in 2019 and Policy and Athlete Disciplinary was secured by the newly formed Terms of Reference for all committees to also attained an ‘excellent’ rating Process. In addition, a new complaints British Canoeing Events through clarify areas such as purpose, delegated for Safeguarding under the new procedure has been implemented. assessment criteria from the Child commercial activities, ticket sales powers, accountability and appointment of Protection in Sport Unit (CPSU). and event entry payments. committee members (by 2019) The review of the national and regional Establish service level agreements with committee structure of British Canoeing, all national partners involved in the including the Terms of Reference for each delivery of the strategic plan for British Committee, concluded in 2019. Canoeing 2017-2021 (from 2017)

A full UK Agreement was entered into between the National Associations and Diversify income streams with a greater British Canoeing in 2019. Other national percentage of income to come from non- partnership agreements still in development public funding sources (from 2017) £103,713 with organisations such as the National Trust and Canal and River Trust. £2.4 million of income was generated from Generated by British non-public grant sources through coaching, Canoeing Events Ltd membership and commercial activities - an increase of £212,648. £103,713 of additional income secured by British Canoeing Events through commercial activities, ticket sales and event entry payments.

National Associations New commercial signed and entered partnerships signed 4 into the UK Agreement 6 during the last 12 months

32 British Canoeing Annual Review 2019 - 2020 www.britishcanoeing.org.uk 33 Action Plan 11 Ambition 11 National actions to improve the profile of paddlesport and communications throughout the sport (2017-2021) Improve the profile of

paddlesport and communications Further develop the British Canoeing website to provide more information, news, throughout the sport features, advice and templates to members, All parties fully explore proposals to non-members and clubs (from 2017) consolidate all competition websites within an improved and redeveloped In 2019 British Canoeing websites received Where do we want How are we 4,089,386 page views, 1,358,452 visits and British Canoeing site (from 2017) 676,901 unique views. New sites were to be by 2021? measuring progress? Online entry systems developed and in created for Go Paddling and Clear Access use by a number of disciplines with an Information about places to Clear Waters. KPI 20 To improve key volunteer additional central system to be developed paddle will be far easier to find and member satisfaction levels in 2020. from many sources including about the promotion of the sport the British Canoeing website. and internal communications Improve the media profile of the annually from 2017 The disciplines’ websites whole sport through a series of Improve communications to members via will be operating like • The 2019 membership campaigns and a more developed social media, website and newsletters microsites within the satisfaction survey showed PR programme (from 2017) that 73% of members were which are more targeted and based British Canoeing website, Increased and improved media profile satisfied with communications, on individual shared interests and drawing from a central for British Canoeing and the whole sport, an increase of 9% from 2018. preferences (from 2017) database and with efficient delivered through campaigns including online entry and payments 41,926 Clear Access Clear Waters and National Go In 2019 there were 41,926 social systems for competitions. Canoeing Week. media followers across Facebook, Social media Instagram, Twitter and YouTube The profile of the sport followers – an BBC Sport broadcast the ICF Slalom World - a yearly increase of 32% will be higher in broadcast, increase of 32% Cup at Lee Valley and the ICF Slalom streaming and print media World Championships which also included and the commercial income highlights from the Sprint and Paracanoe into British Canoeing will have World Championships. Ongoing discussions Host a national conference each year to increased by more than 300%. 4,089,386 with media and key stakeholders taking place celebrate success and provide case study Page views across to ensure increased coverage for canoeing in examples of development (from 2017) the British Canoeing the build up to the Tokyo 2020 Games. The annual Stronger Clubs Conference was websites held in March 2019, with 140 delegates in attendance. The third conference is Improve communication to clubs and scheduled for March 2020. centres through the development of the database; with more contacts, use of social media, website and club mailings and which are more targeted to club interests and preferences (from 2017)

The Clubs and Centres newsletter has improved with more targeted content. The 73% new Club Together newsletter launched for Of members Club Associate members. More targeted satisfied with and segmented content for members is communications a key ambition for the next 12 months as part of the wider clubs and centres work.

34 British Canoeing Annual Review 2019 - 2020 www.britishcanoeing.org.uk 35 0300 0119 500 [email protected] National Water Sports Centre Adbolton Lane Holme Pierrepont NG12 2LU