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2018 Annual Report

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2018 Annual Report 2018 Annual Report Visitors attend the annual Naturalization Ceremony. Board of Directors President Kay Jorgensen Past President Tim Raben Vice President Aaron Galloway Treasurer Anthony Cleberg Secretary Jeffery Connolly Michael Diedrich Message from our CEO & President Brian Hagg Gary Brown Marnie Herrmann John Rozell Lloyd Sohl Roxann Basham Dr. Antonette Logar Emeritus Directors Ruth Samuselsen Gene Lebrun Phil Lampert The Mount Rushmore Society is dedicated to the Dr. Sidney Goss preservation, promotion and enhancement of Mount Tom Griffith Rushmore National Memorial and the values it represents through a partnership with the National Judy Duhamel Park Service. To further advance this mission, we serve Leroy Ketel as the official fundraising partner for the Memorial, Andy Knight raising funds to support park projects that are over and above its baseline operations. We also operate Mount Rushmore Bookstores at Mount Rushmore National Memorial, Mount Rushmore Memories Airport Store at Rapid City Regional Airport and Mount Rushmore Memories on Main Street. Diana Nielsen Saathoff, CEO Kay Jorgensen, Board President Message from our CEO & President s supporters and admirers of Mount staff and volunteers. Would you like to get more Rushmore, we have a deep history of involved? We would like that, too! Here’s how you Apartnerships with the National Park can help: volunteer, attend an event, purchase Service. We join our visitors viewing the Memorial from our gift stores, give a gift, and/or be a park for the first time with excitement as well as advocate. All of these are acts of philanthropy. longtime supporters who never tire of gazing Within this annual report, you will find at the sculpture. Together, we stand in awe of information about 2018 events, retail efforts and this everlasting symbol of American ideals and fundraising activities. We will continue to broaden struggles. Together, we ponder the message of our community engagement efforts through freedom and democracy and its many faces. 2019 and have embarked on a $2 million capital Through your support, we are able to campaign to replace and enhance the current video accomplish our steadfast mission of providing presentations and technology. As we seek to be enhanced visitor experiences and services at relevant to current and next generations, this is Mount Rushmore National Memorial. Last year, we key to keeping visitors coming back, continuing the contributed over $367,500 in direct support to the legacy of the great American road trip to Mount National Park Service for programs, equipment and Rushmore. educational experiences. It is a privilege and honor to lead this We are entering a new era of partnership and organization into the next chapter. are excited to be conveniently located on Main Diana Nielsen Saathoff, CEO Street, Rapid City. Please stop by and interact with Kay Jorgensen, Society Board President 3 Fiscal Year 2018 Impacts Number of visitors to Mount Rushmore: 2.4 million $367,500+ in total Aid to the Park including: Number $22,000 for seasonal $34,000 for new PA of Mount rangers scholarships System Rushmore $19,000 for $90,000 for Members: programming multimedia Tour 2,400+ $8,500 to JUnior $94,000 for Ranger Program education programs $100,000 to Sculpture Retail Sales: Preservation $2 million Number of donors: 122 4 ANNUAL REPORT Fiscal Year 2018 Impacts Mount Rushmore Self-Guided Tours: UP 42% IN RENTALS over 2017 Members of the Mount Rushmore Bookstores committee test the new Mount Rushmore Self-Guided Tour, which uses a multimedia device that works like an iphone or android. The new tour also includes the Junior Ranger Quest game that provides an online game format for young adults of all ages to become Junior Rangers. Sales of Mount Rushmore Self-Guided Tours increased in 2018 due to the new technology. Attendance at special With your events: 1,000+ support, we accomplished these milestones $195,760 in donations/ in 2018. pledges 5 Community Outreach 2018 Find Your Park Festival Naturalization Ceremony • Mount Rushmore National Memorial • Badlands National Park On June 16, approximately 200 individuals became • Wind Cave National Park citizens of the U.S. at a memorable naturalization • Jewel Cave National Monument ceremony held at Mount Rushmore. The Society • Custer State Park is honored to be part of this ceremony every • Minuteman Missile National Historic Site year, which is symbolic of the values of the four • City of Rapid City Parks & Recreation presidents on Mount Rushmore. It is rewarding to • Black Hills Raptor Center see the gratitude that each new citizen expresses • National Grasslands Visitor Center when becoming a part of this great country. • Trinity Eco Prayer Park • Xanterra Parks & Resorts • Crazy Horse Memorial • D.C. Booth Historic National Fish Hatchery and Archives • Black Hills Parks & Forests • Black Hills Trail Addict • The Outdoor Campus-West • National Grasslands Visitor Center • Nebraska National Forests and Grasslands Hudson-Meng Education and Research Center • Old MacDonald’s Farm/Rushmore Shadows Find Your Park Festival Resort The Society organized the third annual Find Your • Reptile Gardens Park Festival on June 9 in Main Street Square, Rapid City. Approximately 750 people attended “The Find Your Park Festival the event which included 20 booths, representing was one of the first partnership public lands agencies, city parks and other outdoor-related organizations. The public received efforts of its kind to bring different information about various parks and participated in representatives of our public lands fun activities. The day also included entertainment together. We love being a part of and visits by the Mount Rushmore Mascots. this day!” We thank the following partners and chair Michelle Lintz who participated. —Superintendent Cheryl Schreier 7 Educational Stores Mount Rushmore Bookstores Visitor Center Mount Rushmore Bookstores Since 1993, we have operated the Mount Rushmore Bookstores at Mount Rushmore National Memorial. The stores are located in the Information Center, Lincoln Borglum Visitor Center and the Sculptor’s Studio. Due to restoration efforts by the NPS to preserve the Sculptor’s Studio during 2018, the Studio store was closed for much of the year. Residence II, the administrative office for the Bookstores adjacent to the Sculptor’s Studio, was also remodeled during this time. Even with the closure of one store during the year, sales from the Bookstores and our new Mount Rushmore Self-Guided Tours totaled more than $1.4 million in FY 2018. We were also able to maintain the same level of Aid-to-the-Park support through our sales at $197,000. Mount Rushmore An audio-described tour is now Self-Guided Tours available for the sight impaired with The Mount Rushmore Bookstores the new tour, improving accessibility committee and National Park to information in the park. Service interpretive staff embarked Also included in the tour is on a new and exciting project the Junior Ranger Quest game, a this year: upgrading the Mount new adventure that allows kids to Rushmore Audio Tours to Mount participate in up to 16 challenges at Rushmore Self-Guided Tours, using different tour stops around the park. a device that works just like an Once young adults complete 12 of 16 iphone or android. challenges, they can show their device Not only can visitors hear the to a ranger at the Information Center inspiring story about how and why desk and receive a Junior Ranger Mount Rushmore was carved, but badge, just like the written Junior they can also SEE photos and video Ranger program. Although it’s best if that complement the information being played at the park, the game is available heard and read on the screen. for free download on the Apple Store and There are a total of 29 tour stops, Google Play or by searching “Junior Ranger and the new tour rents for $8. Visitors Quest.” can go to each tour stop around the With the advent of the new tour, park or sit on a bench or in an enclosed area and rentals for both the audio tour and the multimedia experience the tour, which is translated in Spanish, tour increased by 42% . German, French and Lakota. 9 The ribboncutting held in June for the expanded Mount Rushmore Memories Airport Store. Mount Rushmore Memories Airport Store Last year was an exciting one for the Mount Rushmore Memories Airport Store. As a result of a Rapid City Regional Airport (RAP) remodel, the Memories’ store gained additional sales space, as well as a large display window which identifies the store as a division of the Mount Rushmore Society. The store closed on April 1st and re- opened on May 22nd for Memorial Day weekend. The remodel provided a much larger office and storage area, as well as approximately 200-square feet of sales floor. RAP experienced a record-breaking year with a 5 % increase in the number of passengers passing through the airport, and Mount Rushmore Memories directly benefited from this, as we also saw record sales numbers from May through December. We continue to offer many products by local vendors and artists, as well as popular convenience items for the traveling public and the Society’s original publications. The Mount Rushmore Memories Airport Store carries a variety of products—from books and convenience items to purses, jewelry and Black Hills merchandise. 10 ANNUAL REPORT The new window display at the Mount Rushmore Memories Airport Store. 830 Main Street fter 88 years as an organization, the Mount Rushmore Society purchased its Aown building at 830 Main Street, Rapid City, SD. Those familiar with downtown Rapid City know that this building was built in the 1930s as an addition to Rapid City Motor Company at 826 Main Street. In most recent years, the building was used as a restaurant. With the architectural help of Fennell Design, Inc.
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