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Thank You Scaa Awards Ceremony

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Thank You Scaa Awards Ceremony APRIL 14, 2016 Welcome Issue 1 GET HANDS-ON THANK YOU AT THE SCAA EXPO 2016 EXPO SPONSORS EXHIBITOR OF THE DAY RE:CO SYMPOSIUM HOSTMILANO FELLOWSHIP PROGRAM SCAA AWARDS CEREMONY & RECEPTION BEST NEW PRODUCT AWARD ENTRIES A PUBLICATION OF THE SPECIALTY COFFEE ASSOCIATION OF AMERICA THURSDAY, APRIL 14, 2016 TABLE OF CONTENTS SCHEDULE OF EVENTS 6 Welcome from Host Sponsor Royal Cup Coffee BILL SMITH THURSDAY, APRIL 14 7 Thank You 2016 Expo Sponsors 7–8:30am Re:co Symposium Breakfast 9 2016 SCAA Re:co Symposium Fellowship Program 7am–6pm Expo Registration Open JOANNA FURGIUELE 7am–7 pm Exhibitor Move-In 10 Roasters Guild and Barista Guild of America Bring Members to Costa Rica HEATHER WARD 9am–5pm Re:co Symposium 9:30am–4:15pm United States Brewers Cup—Round 1 11 SCAA Awards Ceremony & Reception 6–7pm Opening Ceremonies 13 2016 Best New Product Award Entries 7–10pm Welcome Party on the Lawn + Thursday Night Latte Art Throwdown— Everyone Invited STAFF ADVERTISERS WELCOME Lily Kubota HostMilano Get Hands-On at the SCAA Expo Executive Editor EK International The 2016 SCAA Expo has arrived in Atlanta, Georgia! Susan Gates Monin Coffee professionals and enthusiasts from around the Advertising Sales Hunter Labs world will descend on the Georgia World Congress Center Rekerdres Insurance over the next four days to learn about coffee processing, Tiffany Howard trading, roasting, preparation, and service. We hope that Club Coffee Design that during your time at the Expo, you will make new FSMA connections, build business relationships, and engage Danny Pinnell Grounds for Health Digital Edition with industry peers and friends to expand your coffee Nespresso knowledge and grow your business. This event is a prod- Mya Stark uct of the hard work of many individuals and organiza- Editing tions—working in collaboration–including staff, volunteers, and sponsors. Our sincerest thanks to everyone who was involved in making the 28th annual SCAA Expo a reality. 2 THE DAILY EDITION | THURSDAY, APRIL 14, 2016 THURSDAY, APRIL 14, 2016 THE DAILY EDITION | THURSDAY, APRIL 14, 2016 3 ADV_Fiera_SCAA_215,9x279,4mm.indd 1 31/03/16 16:56 EXHIBITOR, SPONSOR & INDUSTRY NEWS Pop-Up Cafes The SCAA Expo is our industry’s largest annual gathering, and what would a specialty coffee trade show be without great coffee? SCAA works hard to insure that attendees have access to excellent coffee at this event and, over the past few years, has transformed the way coffee is delivered—moving away from batch-brewed coffee in urns on a table to an engaging and interactive coffee service. The goal has been to create true specialty coffee experiences: setting a proper stage for our generous sponsors and the coffees they choose to showcase, and introducing a service element that enhances the enjoyment of these coffees. POP-UP CAFES WILL BE AVAILABLE IN THE FOLLOWING LOCATIONS DURING THE TIMES LISTED: REVELATOR BATDORF & BRONSON SUMMIT COFFEE CO. Building C Level 2 Building C Level 2 Building C Level 1 Reg Concourse Thurs 8:00am-4:00pm Thurs 8:00am-4:00pm Thurs 8:00am-4:00pm Friday 8:00am-5:30pm Friday 8:00am-5:30pm Fri 8:00am-5:30pm Sat 8:00am-5:30pm Sat 8:00am-5:30pm Sat 8:00am-5:30pm Sun 8:00am-4:00pm Sun 8:00am-4:00pm Sun 8:00am-4:00pm H.C. VALENTINE ESPRESSO PARTS BUDDY BREW STARBUCKS Building C Level 2 Building C Level 1 Reg Concourse Building B Level 4 Concourse Building B Level 4 Concourse Thurs 8:00am-4:00pm Thurs 8:00am-4:00pm Fri 8:00am-12:30pm Fri 8:00am-2:00pm Friday 8:00am-5:30pm Fri 8:00am-5:30pm Sat 8:00am-12:30pm Sat 8:00am-12:30pm Sat 8:00am-5:30pm Sat 8:00am-5:30pm Sun 8:30am-12:30pm Sun 8:30am-12:30pm Sun 8:00am-4:00pm Sun 8:00am-4:00pm SCAA EXPO POP-UP CAFES PROVIDED BY: 4 THE DAILY EDITION | THURSDAY, APRIL 14, 2016 EXHIBITOR, SPONSOR & INDUSTRY NEWS Introducing NEW Monin Cookie Butter Syrup The natural flavors of indulgent cookie and warm spices are perfect for crafting delectable hot, iced and frozen specialty coffee beverages. Try a Cookie Butter latte at Booth #1203 Visit www.monin.com for more information and hundreds of signature recipes AT THE 2016 SCAA EXPO, From all of us at Royal Cup Coffee OUR MUTUAL RESPECT FOR THE CRAFT welcome to SCAA’s Annual Expo! AND CONTINUED PURSUIT OF EXCELLENCE MEET AT THE BILL SMITH CROSSROADS OF CREATION. Royal Cup, Inc. is proud to sponsor the Specialty Coffee Associa- small, and from small-batch roast- tion of America’s 28th annual exposition in Atlanta—a city with an ers to industry-leading specialists roasting 1,000 pounds per hour. iconic coffee history and burgeoning specialty coffee market. Specialty coffee is just that—spe- The South has a long tradition of cial. It’s crafted with care, thought- hospitality, which is a staple of our rich fully sourced with a keen eye, culture and value system. Royal Cup’s processed and roasted with love, southern roots run deep and are the and consumed with appreciation. product of seeds planted here long ago Specialty coffee’s appeal isn’t for by my ancestors. Looking back, I can say those who simply drink coffee—it’s with confidence that their warm, welcom- for those who want to experience ing persona and friendly demeanor was every drop. This is truly an exciting certainly an important factor in the incred- time for our industry, and it is a ible growth and longevity our company pleasure to watch it grow in leaps continues to experience today. With that, and bounds. on behalf of the entire Smith and Royal At the 2016 SCAA Expo, our Cup family past and present, I’m honored mutual respect for the craft and to carry on those traditions and welcome continued pursuit of excellence all of you to this year’s SCAA Expo! meet at the crossroads of creation. For more than 30 years, SCAA has We’ll share ideas. We’ll cultivate spearheaded initiatives that can be relationships. We’ll refine our attributed directly to the industry’s rapid craft. But most importantly, we’ll growth and success. It is no mistake that come together not in the spirit of our own Ben Pitts, president of food ser- competition but in the spirt of ca- vice and hospitality at Royal Cup, serves a maraderie. Why? Because we truly vital role on the SCAA board, pioneering are part of something special. new strategies that keep the industry’s From all of us at Royal Cup, trajectory pointed upwards. thank you to the dedicated At Royal Cup, we strive to add to industry professionals who have the industry’s success and strength by made this event possible, and optimizing and challenging the specialty many thanks to SCAA for the vital coffee market with innovative, high-qual- work its team has accomplished ity, sustainable products and services. and continues to pursue. We look Nearly 120 years ago in Birmingham, Ala., forward to sharing our insights and a man with a vision—Henry T. Batter- learning from each and every one ton—sold coffee from his horse-drawn of you. We’re confident this year’s wagon. Batterton’s coffee was considered event will be the best one yet! so fresh and flavorful that local residents BILL SMITH IS THE CHIEF EX- nicknamed it the “royal cup” of coffee. ECUTIVE OFFICER OF ROYAL More than a century later, my family and CUP, INC. countless dedicated employees con- tinue to pour that same passion for excellence into each blend of coffee we produce. When we look beyond our compa- ny’s walls, we see that same passion evident across myriad industry verticals—in coffee shops large and 6 THE DAILY EDITION | THURSDAY, APRIL 14, 2016 Thank you to all the sponsors that make Expo happen! 6 THE DAILY EDITION | THURSDAY, APRIL 14, 2016 7 6 Thank you to all the sponsors that make competitions happen! TM 8 THE DAILY EDITION | THURSDAY, APRIL 14, 2016 The SCAA Expo is the most exciting coffee event of the year, 2016 Re:Co Symposium Fellowship Program JOANNA FURGIUELE bringing together a diverse and passionate community of coffee those who would not normally be In its third year, the Fellowship thanks to the generosity of S&D professionals from around the able to attend for financial or other Program is introducing a new Coffee and Tea. The Re:co Sympo- world. It is about learning, sharing, reasons. The intention is to expand mentorship component, which sium registration fee is completely connecting, and growing in this the experience and perspectives is included as a way to connect underwritten by S&D for all 39 unique specialty coffee market. included in discussions at Sympo- current leadership with the next Fellows, up from 25 last year, There are an incredible number of sium. generation of leaders. Mentorship clearly expressing their commit- ment to specialty coffee. S&D also events, lectures, classes, and other The group of fellows is always is designed to establish rapport sponsors a Fellows Lounge, which opportunities for attendees to incredible, but this year’s group is and community prior to the event, is a space for attendees to listen continue shaping their role in this quite remarkable. The diversity of as well as increase communication to live feed of the talks and at the continuously evolving industry. knowledge, skills, and interests is among fellows and attendees during the event.
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