“He did not die, but gave his life” Commemorative logo celebrating the 75th anniversary of St. Maximilian Kolbe’s martyrdom | 1941- 2016 HumanDimension SpiritualDimension SocialDimension He did not die, “ but gave his life”

creative concepts

The true red logo refers to the blood of martyrdom, but also to the love of Christ who gave his life to others.

The symbol, made up of “75 years” and the triangle with the letter “P” inscribed, refers to Father Kolbe’s prison uniform at Auschwitz concentration camp. english portuguese italian spanish color palette

C: 15 M: 90 Y: 100 K: 10 R: 190 G: 30 B: 45 #BE1E2D : 0 M: 0 Y: 0 K: 90 C: 39 M: 90 Y: 100 K: 10 R: 65 G: 64 B: 66 R: 153 G: 38 B: 50 #414042 #992632

To ensure accuracy in the reproduction of the logo, the references above indicate the technical specifications at the main printing scales (CMKY) and digital reproduction (RGB and Hexacromia).

Roboto Slab Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Roboto Slab Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Roboto Slab Regular ST. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Maximilian Roboto Slab Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 KOLBE

Arizonia Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Roboto Thin The logo’s primary is Roboto ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Slab. This was chosen because it is more robust and visible (it shows its Roboto Ligth “weight”) with serifs. It is suggested ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 to be used for titles and prominent phrases. To accompany this visual Roboto Regular identity, Arizonia Regular was ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 chosen to surround it with warmth/ love. It is suggested to be used for Roboto Bold phrases or special highlights. As a ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 secondary source for logo texts, in print or digital media, it is suggested to use the Roboto . margin

In order to reduce interference from other elements, it is strongly recommended to set/to determine a minimum space which is called the margin. This area cannot be smaller than the representation indicated where letter “A” (in gray) -applied on the sides - shows the space which protects the other elements of the mark. monochrome

When it is not feasible to print the logo in full color, it is recommended to use one of the monochrome versions. applications

Thank you very much! ;)

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