EXPAND YOUR BUSINESS TO 50 NEW MARKETPLACES 2 ● TAMEBAY.COM

WELCOME TO OUR MARKETPLACES GUIDE

So much changed forever in 2020. With the coronavirus spreading the risk across platforms lowers your risk but also pandemic and with other events such as exiting the Brexit increases the complexity. However, there are a plethora of different Transition agreement and a global effort to collect more VAT tools and services to assist you from carriers who have created and sales tax from cross border transactions, there is still marketplace connectors to download and ship orders to multi- much change yet to come. In fact, it would appear now that channel management solutions to manage multiple marketplace far from a ‘new norm’ which many are describing the only and webstore platforms from a single console. constant will be yet more change. The challenges become greater when selling overseas with At the start of 2020 we never expected to see our high streets customs, taxes, language, and currencies thrown into the mix, but close and this has made selling online more crucial than it’s important to realise that the skills you use to manage your sales ever for every retailer. And, for many, that naturally means on any single marketplace are largely the same regardless which encompassing marketplaces to extend their reach beyond platform you trade on or which country that platform serves… and their own website and social media platforms. again you’ll find technology solutions to assist. The only question you should be asking yourself is not ‘Can I manage this platform?’ but rather ‘Are there buyers on this platform MARKETPLACES YOU’LL FIND IN THIS GUIDE that would purchase my products?’ We know, particularly in the UK, that eBay and Amazon are the two and It’s likely that these two dominant marketplaces will be at the forefront when you consider where to sell. In FIND THE LATEST MARKETPLACES ON TAMEBAY this Marketplace Guide, fully updated for 2020, we aim to On Tamebay for the past decade and a half the best tips have introduce you to other marketplaces e.g. specialist venues always come from you, our readers. If we have missed a for DIY, recycled or upcycled premium products, high end marketplace you want to know more about then get in touch antiques and collectibles and a host of other niche verticals. and we will help spread the word. Since we first published a We even cover marketplaces which only sell products from Marketplace Guide in 2016, several marketplaces have vanished one manufacturer such as Eames (furniture) and Bricklink (Souq is now part of Amazon, Walmart closed Jet.com), but others (LEGO). have sprung up in their place. An omnichannel strategy is more key then ever and our We will continue to explore the opportunities new marketplaces aim in this eBook is to explore some of the opportunities have to offer on a daily basis on Tamebay but, in the meantime, marketplaces can offer and if you find just one marketplace we wish you well and offer the 50 marketplaces contained within that is a good fit for your business then it is a success. this eBook with the hope that you’ll find a new venue on which to expand your business. MULTI-CHANNEL & MULTI-COUNTRY Chris, Co-Founder & Editor, Tamebay There are compelling reasons to diversify your business and TAMEBAY.COM ● 3

The way the world looks at ecommerce has changed To cater to this increased demand and further our exponential drastically in 2020. With the government-mandated growth, we have our sights set on global expansion, fuelled by lockdowns putting a stop to shopping in brick-and-mortar significant investment: starting this year, we’ll be taking our stores, the global ecommerce market saw an immense uptick convenience-based marketplace model worldwide. By 2023, in sales and as a result, online marketplaces are thriving customers in over 140 countries will have access to products now more than ever. During and even after lockdown, online from every size and type of retailer through OnBuy, along with marketplaces have been a lifeline for consumers: being able the ability to transparently compare everything from price and to effortlessly access a wide range of products (essential reviews to warranty and delivery time - all to provide them and non-essential) in one place without having to leave their with the best possible shopping experience. homes has resulted in online shopping becoming the norm. Online retailers that sell with us will have instant access to With this increased consumer interest comes increased any and all of our markets, putting their products in front of demand for both wide-ranging and specialist marketplaces a global audience. We recognise the challenges that come alike. While marketplaces like OnBuy, Amazon and eBay with international expansion and wanted to make this process (where you can buy almost anything) have thrived, so have the simple for sellers, just like selling through OnBuy is already, niche verticals - given the increased amount of time spent in so we’ll take care of currency conversion and translation their homes, people are keen to get stuck into DIY and home automatically. Our marketplace is designed to work for sellers improvement projects, so marketplaces like ManoMano and of all sizes, so we’ll give them full control in which markets Houzz have become even more popular. they want to sell to and whether they want auto-currency conversion and auto-translation. Beyond this surge in interest, what does the future hold for marketplaces? Consumers are increasingly expectant of an One of the many things that the start to 2020 has shown us all online experience that caters to their wide-ranging needs, is that the world is increasingly connected and increasingly from specialist homeware marketplaces to one-stop shops, reliant on online shopping. There’s a world of buyers waiting so ensuring you not only have the products that people want out there - it’s time to embrace the future of ecommerce and but an experience they’ll remember is crucial. start expanding your business beyond borders. Through being able to offer consumers a huge variety of By Cas Paton, founder of OnBuy products at great prices, OnBuy became the fastest-growing marketplace in the world. Along with a significant increase in visitors from the UK (resulting in OnBuy ranking as the fastest-growing large ecommerce site in the UK), we’ve seen increasing amounts of buyers from overseas territories (including the USA, Australia, France, UAE, Canada, Ireland, Sweden, Denmark, Germany and more). 4 ● TAMEBAY.COM

CONTENTS

Allegro 5 Linio 30 ASOS 6 Luxecycled 31 Bazar 7 ManoMano 32 Bol.com 8 Mellow 33 Bonanaza 9 Newegg 34 Bricklink 10 Neweggbusiness 35 Catch.com.au 11 OnBuy 36 CDiscount 12 OnTruck 37 Coolshop 13 Otto 38 Cosmetic Megastore 14 Privalia 39 Discogs 15 Rakuten Japan 40 Eames 16 Reverb 41 Etsy 17 Ruby Lane 42 Fnac 18 Rue du Commerce 43 Folksy 19 Spartoo 44 Fruugo 20 The Decorative Collective 45 G2A.com 21 The Steel Store 46 GAME 22 Tmall Global 47 GittiGidiyor 23 Trade Me 48 Houzz 24 Trouva 49 JD.com 25 Virtual Stock 50 Jumia 26 Wish 51 La Redoute 27 Yatego 52 Lazada 28 Yumbles 53 letgo 29 Zalando 54 TAMEBAY.COM ● 5

MARKETPLACE OVERVIEW SELLER REGISTRATION AND REQUIREMENTS customisable and not on a catalogue basis. Free shipping Allegro is the biggest online marketplace in Poland. It’s a Registration on Allegro is easy. To sign up just go to is highly recommended. A local returns address is homegrown enterprise that enjoys 40% share of the total allegro.pl, click on “My Allegro->Create An Account” and recommended but not mandatory. There are no monthly ecommerce market with more than 21 million customers, follow the instructions. You then need to set up a PayU subs or listing fees: you just pay when you sell. of which 90% shop monthly on the site according to account, the wallet service that collects all your Allegro reports. It’s interesting to note that neither eBay or takings. You don’t need a Polish bank account because Amazon have been particularly successful and don’t PayU funds can be remitted to a UK bank account. TAMEBAY’S TAKE ON ALLEGRO dominate Polish ecommerce. Poland is a country of nearly If you want to sell to Poland, then Allegro is the primary The process to register is easy so you don’t need to be 40 million people. choice. And as a UK seller, with ready access to Polish accredited or approved. You can sell new goods in most talent who can help, it is a realistic option. The relative Poland is an interesting ecommerce market because the verticals. weakness of Sterling will help, as does the close share of retail that is made online is relatively low: only 4% links between the UK and Poland. Postage, fulfilment in 2019, compared to 22.3% in the UK. Internet penetration and returns do represent a challenge but nothing is is also lower. And the same is true with mobile and PRODUCT LISTINGS AND FULFILMENT insurmountable. Brexit uncertainty though does represent smartphone usage compared to the UK or Germany. But It’s worth noting that Allegro is entirely in Polish so one a future concern. all of the above are growing and Poland offers exponential real benefit you can enjoy is having a native Polish speaker growth in a territory that’s not already full of competition. in your business. Indeed, language is probably the biggest barrier to selling on Allegro. You’ll need to produce listings in Polish and also provide customer service in the language. The listing design is 6 ● TAMEBAY.COM

Marketplace. We ask for applications to ensure that our TAMEBAY’S TAKE ON ASOS MARKETPLACE boutiques are of a certain standard. ASOS Marketplace Anecdotally, two aspects of the ASOS marketplace come up boutiques will comprise of key emerging design talent, when it becomes a topic of conversation. The first relates groundbreaking independent labels and boutiques, and the MARKETPLACE OVERVIEW to registration and getting set up on the marketplace: by finest vintage selections. Only a very small percentage of all accounts ASOS is a hard outlet to get registered on. ASOS, which stands for As Seen On Screen, is a well known those that apply to be boutique sellers will be successful. Registration can be an involved process and they are picky fashion and accessories retailer based in London. And it also about who they approve as sellers, as is apparent from offers a marketplace site that’s open to merchants who sell – ASOS their comment. So, that’s evidence clearly pointing to the clothing that complements their own lines and products. fact that this isn’t a sales channel that will be open to The ASOS Marketplace launched in 2010 with 20 sellers PRODUCT LISTINGS AND FULFILMENT everyone. and since then, they say, it has become the leading online A boutique costs £20 per month and when you make a sale Secondly, returns on ASOS are reportedly very high platform for independent brands and vintage boutiques there’s a 20% commission. Boutiques must be stocked with indeed, but that’s true of online fashion sales in general. selling online. They also say that now they have over 900 a minimum of 15 different styles at all times. You take care Shoppers like to buy multiple apparel items to make sure boutiques from fashion merchants. of fulfilment yourself. they fit or suit them and send back the ones they don’t want. That makes the returns service you offer important For items that are available in different sizes, you can list and, potentially, a serious line item to consider when those as part of a single product listing. For items with SELLER REGISTRATION AND REQUIREMENTS business planning. They call it “opening a boutique” and you’ll need to be different styles (e.g. long sleeve and short sleeve t-shirts) approved and screened before you can start selling on and different colours you should complete a separate At the crux of the attraction of ASOS is brand recognition: ASOS. listing. The ideal image size they seek is 870 x 1262 pixels. it is a respected and effective organisation beloved by Indeed, the quality of imagery is obviously vital to ASOS consumers and, if they approve you, it could very easily As they say of the application process on ASOS: and they have detailed and strict guidelines available to become an essential and lucrative sales channel for You must apply to become a boutique seller on ASOS merchants. merchants in that vertical. TAMEBAY.COM ● 7

few minutes and users can download the app on Apple TAMEBAY’S TAKE ON BAZAR Store and Google Play. This is a new marketplace and, as most new marketplaces MARKETPLACE OVERVIEW However, if you are an ethical brand or retailer you will need to, will appeal to a niche audience but one that is growing massively. We are living in a changing world and morally and Bazar is a new UK based ethical shopping app and the need to apply for Pro Seller status by visiting bazarapp. ethically conscious consumers are a fast growing market inspiration of family members Alix Cope and Finley co.uk. For Pro Seller status, you will need to have an sector driven by high profile events such as Attenborough’s Cope who saw an opportunity to launch an app-based ethical brand, an inventory of products and a website shop. Blue Planet. marketplace, which would connect buyers with sellers The Bazar team will then review your application and notify by forming a community for sustainable and ethical life you of your successful or unsuccessful application. The basics are all there with bulk uploads and the ability products. It’s key differentiator the commitment to ethical to manage your inventory with a Seller Dashboard. And as and sustainable products whether they be from artisans, a social app communication with buyers is baked into the micro-sellers or a larger brands. PRODUCT LISTINGS AND FULFILMENT platform. The one thing that might hold you back is the lack of By registering as a Pro Seller you can take advantage of integration with multi-channel management platforms, but for Bazar’s vision is to revolutionise ethical consumerism, Bazar’s free Pro Seller Dashboard functionality. For brands many sellers of pre-loved items this is perhaps less important enabling customers to explore and buy verified ethical, and sellers of ethical products; the Pro Seller Dashboard than for FMCG products. eco-friendly and pre-loved items within a few simple taps, will provide rapid access to upload products in bulk, in a unique single, interactive, social marketplace. manage your inventory and sales whilst connecting directly You will be welcomed on Bazar if you have an existing web shop with your customers. and sell ethical, eco-friendly and pre-loved items. SELLER REGISTRATION AND REQUIREMENTS Once registered as a Pro Seller, although the convenience Anyone can sign up to the Bazar app to sell Pre-loved or of uploading in bulk will appeal, there will be times when Artisan goods. You will need a mobile phone number and you need to upload just a single product and you can still valid email address. Registering for the app takes just a use the app to do this. The new product will also be added to your Pro Seller Dashboard automatically. 8 ● TAMEBAY.COM

MARKETPLACE OVERVIEW SELLER REGISTRATION AND REQUIREMENTS hopefully tapping into their expertise too) is an easy way to Bol.com is the big and famous online retailer for books, Selling on Bol.com is easy and all you need to provide are start selling. toys and electronics and surpasses Amazon in those fields your business details and product GTINs and you’re good in Holland. It started out as a purely online bookshop, but to go. That said, anecdotal evidence we’ve heard suggests Bol.com is now the biggest marketplace for a wide range of that they are unforgiving when a seller breaks the rules. TAMEBAY’S TAKE ON BOL.COM products in the Netherlands and Belgium. It has a strong Trading with Belgium and Holland is an easy proposition brand presence and is very well respected among Dutch for UK sellers. Shipping is straight forward and efficient. and Belgian consumers. It has a very popular mobile app. PRODUCT LISTINGS AND FULFILMENT But most importantly both the Dutch and Belgians are adept at trading with the UK. Not only is English widely They say that they enjoy custom from 9 million customers Listing your items is also easy. All Bol.com needs for all products is a Global Trade Item Number (GTIN). So if you used but they know how long shipping takes. Neither selling over 16 million products. Most of the products are are the biggest countries in the world but they are good brand new but secondhand sales are also possible. As a have a GTIN, there is no need to manually translate your listing – Bol does that for you. There are also no fixed shoppers when it comes to UK goods and they like a lot of seller you can also enjoy benefits from internal advertising things our nation has to sell. possibilities, get help in content optimisation from the Bol monthly fees for your Bol.com account and you only pay for team and use the affiliate marketing programme to drive each item which is sold. What are the downsides? You’re going to need to have a additional sales and revenues. You can also plug into Bol.com’s distribution network in the proven track record and a GTIN based listings approach but Netherlands to help with fulfilment. Bol.com handles all that is scarcely a problem for any serious and committed payments and disburses them to sellers. Quite a number ecommerce merchant. of multi-channel marketplace providers already serve Bol.com, so switching on this marketplace via them (and TAMEBAY.COM ● 9

fee goes towards promotion on Google Shopping and other Merchants take care of fulfilment themselves, although advertising outlets. integrations with the likes of FedEx and UPS permit you to MARKETPLACE OVERVIEW buy postage online via the marketplace. There is an eBay- Merchants choose to sell on Bonanza.com because of Bonanza is a US based marketplace and ecommerce like feedback system too to rate buyers and sellers. provider that merchants can use as a marketplace or a the powerful selling tools and low fees. Shoppers choose shopfront. Founded in 2008, they claim to have more than Bonanza.com because of the easy-to-use interface and the large number of products available across every category. 50,000 merchants, users based in 199 countries and 35 TAMEBAY’S TAKE ON BONANZA million items for sale. It offers a full range of categories Independent surveys of online sellers rate Bonanza over other marketplaces, year after year. Bonanza is a viable proposition if you already have similar to eBay and Amazon. operations in the USA and are looking for a new outlet and – Bonanza sales avenues. It’s not a big name in the UK but stateside it’s quite well known. This comment from a Tamebay SELLER REGISTRATION AND REQUIREMENTS reader offers a useful perspective: You can register to sell by completing an online form and PRODUCT LISTINGS AND FULFILMENT I have had pretty good success on Bonanza. For a marketplace there is no screening. There are no upfront fees or set- Probably the easiest way to get started is to import your that requires very little effort to start selling on, definitely worth up costs. There are no listing fees on Bonanza and your listings and inventories from other marketplaces and the couple of hours I have spent on it! As noted, you can just major fees will be on final sales price and the rate card ecommerce platforms. You can bring in your Etsy, Amazon, import your current eBay or Amazon listings, and sit back and and examples can be found here. Lower fees is one of their eBay and Shopify listings using an automated tool or start wait for the sales. Very few messages from customers, return major benefits they claim. And they seek to be cheaper listing using a flat-file/CSV input. They also offer a multi- requests, or any other hassle – just quite an easy marketplace. than Amazon and eBay which they say have typical fees of item editing tool to administer sales and photo editing Bonanza isn’t big enough to be anyone’s main focus, but it’s a 10 – 20% of the final sales price. Fees start at 3.5% with software to help you improve your images. the option to join the Advertising Program and select from very nice little extra for almost no extra work. a variety of commission rates (9%, 13%, 19%, or 30%). That – Tamebay reader 10 ● TAMEBAY.COM

MARKETPLACE OVERVIEW Bricklink is a US based marketplace exclusively dedicated to the sale of Lego. You can list individual pieces, full sets, Lego related items and also mini-figures (which is the official name for those little Lego people). It is available to PRODUCT LISTINGS AND FULFILMENT TAMEBAY’S TAKE ON BRICKLINK shoppers and sellers from all over the world and clearly There are 3 ways to list items for sale on BrickLink. If you What Bricklink ably demonstrates is how a honed and has a significant international following. just want to sell individual items you can do that using specialist marketplace can offer a much more satisfactory Founded in 2000 it claims to have facilitated in the region of 1 the Sell Item function and add your inventory individually. buying and selling experience than a generic service billion transactions and continues to grow. It was founded by As all Lego bricks have individual code numbers, you can such as eBay. And recent updates to improve the look and the late Dan Jezek and was acquired by Lego in 2019. You can use the catalogue and the stock imagery, but your own feel of the marketplace have greatly improved the visual read a full account of the Bricklink story here. pictures are highly recommended for more unusual items. experience of Bricklink, which was previously rather If you have lots of lots, you can use the Mass Inventory perfunctory. Most beguiling though is the evident ongoing Upload and add many items to your inventory at once via sense of community, including volunteer moderators, SELLER REGISTRATION AND REQUIREMENTS a file in XML format. Or you can “Part Out a Set” – Enter a that will be familiar to those who recall eBay of old. True set number and view parts and minifigs in that set ready enough it has not made a big splash in the UK in the Information on how to register can be found here. There’s for upload into your inventory. Merchants fulfil their sales general consciousness but if you’re a dedicated seller of no qualification criteria to establish either a buyer or seller themselves and payment is made using PayPal. Lego then it has to be worth a look. account and you can start listing immediately. TAMEBAY.COM ● 11

sportswear, home decor, health & lifestyle products, queries and should respond to any questions or queries groceries and everything in-between. By building fulfilling within a minimum of 2 business days. relationships with suppliers, developing a world class IT Fulfilment of orders is made by merchants. Commission platform and investing in our supply chain, Catch.com.au vary by category from 10 – 25% and that comes on top of a consistently delivers results in a competitive landscape. monthly seller subscription of AUS $49.99. Payments are MARKETPLACE OVERVIEW – Catch.com.au disbursed every 14 days in Aussie dollars. Catch.com.au is one of the biggest Australian online retailers in its own right and in 2017 it opened an online marketplace for third party (3P) merchants to market their SELLER REGISTRATION AND REQUIREMENTS TAMEBAY’S TAKE ON THE CATCH.COM.AU MARKETPLACE goods on. As a retailer, it has been operating online down You will need to register to join up and prove that you Australia is a compelling market on several levels. under for more than a decade. The brand is best known for have online selling experience and permission to sell Obviously, it is English-speaking and there are strong offering good discounts and daily deals. any branded items in your inventory. You can find the ties between it and the UK. That said, its distance offers They say they have 4.0 million registered buyers, 2 million registration page here. a challenge and there is the issues of the GST (goods and sales tax) which can mean that merchants importing into weekly site visitors and over 1 million app users. 70% of One thing worth bearing in mind, that has advantages, is Australia are liable for an additional levy. None of that is customers shop from mobile devices and 65% of shoppers that Catch.com.au only wants one seller per SKU so they insurmountable and the opportunity that shoppers down are female with an average age of 37. The average cart are very keen to find merchants vending products not under offer shouldn’t be dismissed. size is 4.3 products and the average cart value equals AUS already available. $105. Catch.com.au has the merit of being a well known with As they say themselves of the marketplace: a dedicated following but it’s reputation as a cheap and PRODUCT LISTINGS AND FULFILMENT cheerful, doiscounting selling arena may well discourage Catch.com.au is Australia’s favourite online shopping You can add your products to the catalogue, once approved, many serious merchants. If you are interested in selling destination and offers over 1 million products both directly using a CSV flat file or the API. In order maintain a high to Australia, the first stop to test your products out on and through our Marketplace across a wide range of seller rating, Catch says that it is imperative that sellers is probably best to be eBay. Not least because they have consumer categories including fashion, accessories, provide prompt and clear responses to customer service systems in place to deal with GST on your behalf. 12 ● TAMEBAY.COM

of €39.99 to sellers and sales commission is charged on Cdiscount Marketplace to gain visibility, both on their dependent on category at between 5 and 20%. Payment is entire store and on selected products. They also propose MARKETPLACE OVERVIEW taken by the marketplace and disbursed to sellers every Premium Subscriptions giving access to visibility products, ten days in Euros. more data, logistics discounts or services, and for the top Cdiscount is France’s largest ecommerce player. Starting life 4 granting an account manager to help merchants develop as a discount online retailer, Cdiscount is now the second their business. most visited website in the country; it has 9 million active PRODUCT LISTINGS AND FULFILMENT customers and enjoys over 23 million unique visitors per You can list your items on Cdiscount using their API, month. Cdiscount’s marketplace was launched in 2011 and TAMEBAY’S TAKE ON CDISCOUNT has been experiencing strong growth rate ever since. uploading a CSV file or using their listing tools. As a big player in the ecommerce field it is also integrated If you’re a UK seller, looking to get a toehold in Europe, Currently, it hosts more than 12,000 sellers and makes up as with many of the multichannel software providers in the then Cdiscount is a marketplace that’s seriously worth much as 38% of the gross sales volume of Cdiscount.com. industry. considering. It’s one of the most important websites in They sell the full gamut of goods, new and refurbished, but it France and has a dedicated following of shoppers and Sellers can fulfil their own order, tracking is mandatory, is particularly well-known for electronics and tech products also strong brand recognition there, even if it’s almost or you can use Cdiscount’s own fulfilment service. Their and is popular with tech-savvy shoppers looking for good entirely unknown here. It’s also notable that very few UK network has 22000 pickup points across France for click prices. They deliver in France but also in Germany, Italy, merchants trade on there so it can be good opportunity to and collect. It also takes in charge external orders in over Spain, Belgium and Luxemburg. outsmart your competition. And the barriers to entry are 20 countries. To get more prominence for your listings on not strict and the costs are reasonable. Cdiscount you can try out the Cdiscount Ads which can help SELLER REGISTRATION AND REQUIREMENTS sellers to increase traffic, strengthen customer loyalty and You will likely need to get someone on your team who receive more product reviews. is proficient at French because you’ll need to offer You must apply to become a seller on Cdiscount. There’s listings and customer service in French but that’s not an It is a set of communication solutions that allow sellers no registration fee or listing fees. There is a monthly cost insurmountable hurdle. TAMEBAY.COM ● 13

premises. They recently hit the headlines when Coolshop one shop and list prices in your home currency and they marketplace offered an outlet to 9 Danish toy shops who will calculate the conversion rate and VAT for the local were struggling with their physical shops: markets. Shoppers can pay by card and monies are disbursed to you by Coolshop. Physical stores are not going away. But they need to adapt, and most of all they need to work together with the online elements of the business, benefitting both parties. ”All the stores come from established retail chains, and they PRODUCT LISTINGS AND FULFILMENT chose to become part of Kids Coolshop. The stores have Once you are registered and have opened your Coolshop MARKETPLACE OVERVIEW experienced almost explosive growth since joining us, in Shop, you can upload your products yourself using their Coolshop is a northern European online retailer and some instances close to 50%. tools and API. You fulfil goods yourself too. All prices are marketplace that began life specialising in video games but displayed inclusive of shipping costs. has branched out to numerous other categories including – Jacob Risgaard, founder and CEO, Coolshop. Your products, when presented to Coolshop customers, home decor and baby items. They claim more than 2,000,000 show up alongside Coolshop’s own inventory in search “happy customers”, 6,800,000 unique visitors per year and results. more than 125,000 newsletter subscriptions. SELLER REGISTRATION AND REQUIREMENTS You can apply to sell on Coolshop Marketplace and then It opened originally as a retailer in its own right in Denmark your submission will be assessed for approval. There is but has now expanded to Sweden, Norway, Finland, the no substantive information about what the criteria are. UK TAMEBAY’S TAKE ON COOLSHOP MARKETPLACE Netherlands and UK and has localised marketplaces businesses can apply. Here’s the registration page. Coolshop, in general, looks like a fantastic retailer with available in all five countries. As they say of their foundation: stellar reviews on Trustpilot and a concentrated offer of They say they offer professional assistance in marketing We were three young guys who set out to create an alternative products that occupies an attractive market area. But, it and help with improving your position in the market once to the traditional high street shop which had never really been must be said, it doesn’t have a major profile in the UK. Yet. you’re up and running and they also claim to have some of challenged on price. If we are big enough, then we can buy the lowest commission rates for marketplace vendors and And, it’s also worth sounding this word of caution, like in such large quantities that we can skip over several links in no start up fees. (But we can’t find a rate card.) Amazon in the first instance they are retailers themselves, the supply chain, thereby achieving significant savings. and that means you’re competing for sales with the people International trade sounds quite easy with the Coolshop – Mark, Founder, Coolshop who run the marketplace. That is always a risk. Marketplace as you can also enjoy access to all of Based in Denmark, they have seven different Coolshop’s 5 operational markets. You only have to open 14 ● TAMEBAY.COM

retailers listing their products on Fruugo. Retailers wanting compulsory. When you list, all you do is provide a product to add incremental sales through risk-free international feed in some form. That could be Google Shopping, via the retailing just need to contact us at Fruugo in readiness for API, in a CSV format or using a third party multichannel the additional sales they will generate in 2019 and beyond. service. Fruugo collects payments on your behalf and disperses them to you – Tony Preedy, Chief Commercial Officer, Fruugo MARKETPLACE OVERVIEW The good news is that the Cosmetics Megastore enjoys all The Cosmetics Megastore is a new marketplace brought of the developed features of Fruugo and that includes the to you by Fruugo. It is dedicated exclusively to beauty SELLER REGISTRATION AND REQUIREMENTS existing integrations that they have already established for products such as make up, fragrances and skincare items. Sellers already listing on and using Fruugo are eligible and listing and managing inventory on the marketplace and By connecting hundreds of retailers from different corners their relevant products can be included on the Cosmetics across all your sales outlets. For instance, if you already of the world, they are able to bring customers an excellent Megastore. Otherwise, you’ll need to go through the usual use Visualsoft, LinnWorks and PlentyMarkets to name but selection and competitive prices. accreditation process that you can out more about here. a few, you can plug in easily. As part of the ‘Fruugo Global Stores’ network of online You are required to be willing to ship internationally to stores, their mission is to provide great choice and the some of the overseas geographies that Fruugo serves. TAMEBAY’S TAKE ON COSMETICS MEGASTORE freedom for consumers to shop for cosmetics and beauty But one of the benefits of the service is that it can assist Obviously, this marketplace will only be of interest to products safely and easily wherever they are, from with translation and internationalising listings with merchants operating in this particular vertical but if wherever they want, through their global beauty and relative ease. You should make your listings without sales you are then there are two very good reasons why the cosmetics marketplace of over 100,000 products from tax because they will calculate that depending on which Cosmetics Megastore is worthy of consideration. The first global beauty brands. Fruugo will be familiar to many of country you’re selling into disbursements will be made to is that it’s powered by Fruugo. They are a trusted operator, you already as an established marketplace that operates you in your preferred currency. internationally as well as within the UK. effective platform and a recognised brand. Fruugo is combining rapid sales growth with continued Secondly, it’s another welcome niche marketplace that innovation of its services for retailers. These new category LISTINGS, FULFILMENT AND PAYMENTS will likely enjoy traction and offer additional sales to specific marketplaces will provide additional exposure for As a merchant, you fulfil all your orders and tracking isn’t merchants. TAMEBAY.COM ● 15

One aspect of selling on this marketplace that the owners PRODUCT LISTINGS AND FULFILMENT are very keen to explain is the unique database that You create listings yourself using the all-important underpins it: information in the database and merchants take care of MARKETPLACE OVERVIEW The heart of Discogs is a user-built database of music. fulfilment themselves too. There are no listing fees. But Discogs is a specialist music marketplace where all More than 432,000 people have contributed some piece of successful sales are charged an 8% fee (based on your formats are welcome for sale. It was started as a hobby knowledge, to build up a catalog of more than 10,400,000 item sales price in USD), with a minimum of $0.10 and a project in 2000 by Kevin Lewandowski and now is a recordings and 5,900,000 artists. The Marketplace connects maximum of $150. And don’t forget to add PayPal fees. well respected niche marketplace that’s popular with buyers and sellers across the globe. With more than 23 They also support CSV listings in bulk if you have an discerning buyers and sellers of rarer and sought after million items available and thousands of sellers, this is existing catalogue. recordings. It’s based in the USA but overseas buyers and the premier spot from new releases to hard to find gems. sellers are welcome. Because the Marketplace is built on top of the accurate Buyers can pay via an Adyen-powered system too as we wrote about previously here. They say that the site has 7 million active Community Discogs database, it is easy for sellers to list their inventory members and 22,000 visitors purchase music via discogs and buyers are able to specify the exact version they want. each day. They claim to have over 52 million items available – Discogs and thousands of sellers. TAMEBAY’S TAKE ON THE DISCOGS MARKETPLACE If you are an established marketplace seller in the CD and The origin of the name comes from the word discography, SELLER REGISTRATION AND REQUIREMENTS vinyl vertical this marketplace is well worth exploring. which they define as the study and cataloguing of We’ve certainly heard from sellers in the past using phonograph records or a comprehensive list of the Anyone can register to sell on the marketplace and there is Discogs who praise it as a great way to get good prices on recordings made by a particular performer or of a no need to be screened or approved but all sellers require British music items from buyers in the USA and elsewhere. particular composer’s works. a verified PayPal account, which won’t represent a barrier So a willingness to export is required if you want to make to a registered and established eBay merchant. You can the best of it. find out more here. 16 ● TAMEBAY.COM

SELLER REGISTRATION AND REQUIREMENTS Workplace Chairs & Tables; Children; Tables; Accessories; MARKETPLACE OVERVIEW There are few restrictions for selling on the Eames Storage; Wartime; and Media. When the Eames Lounge Chair and matching Ottoman was Furniture Marketplace bar being an enthusiast. There is zero commission for the first 6 months and, unveiled in 1956, made of moulded ply and as described by International dealers, hobbyists, collectors one-time they say, at least 50% lower than other marketplaces Charles Eames, designed to fit you like a baseball glove, it owners or mid-century resellers, are all welcome to sell thereafter! put the design office of Charles and Ray Eames firmly on their original design on Eames.com. the map and their iconic designs are as desirable today as they were more than half a century ago. TAMEBAY’S TAKE ON EAMES That’s why the Eames Furniture Marketplace was PRODUCT LISTINGS AND FULFILMENT The Eames Furniture Marketplace is highly specialised but established, as a place dedicated to providing a safe and Listings are routinely vetted to ensure only original, with a dedicated following and anyone who is serious about secure platform for the buying and selling of original authentic and vintage used Eames pieces are ever listed. A purchasing an Eames design will be sure to find this site. and authentic Eames designs. Created by fans for fans, listing tool could not make it easier to get you selling , with Whether you specialise in Eames designs or stumble across for collectors, for interior specialists and for lovers of all a step by step guide to get you selling within minutes. a one off piece it’s worth listing on Eames as it attracts a classic design. Setup offers one-time or multi-use shipping rates. worldwide audience and, as you would expect, prices are The Eames Furniture Marketplace is also home to the realistic for the rarity and desirability of the products offered. only true online Eames Wiki, packed with the things that You’ll need a highly detailed description of the product and it’s condition, use high quality photographs and, due to the This is never going to be a mass market destination, with their buyers, sellers, collectors and dealers actually want to Eames Wiki and niche vertical it’s a marketplace to collect know about the original Eames design they have, they nature of the purchase, questions from potential buyers should be expected. sellers of Eames furniture with the discerning buyers eager to want, they sell, and they need! purchase. The main categories available to list in include: Seating; TAMEBAY.COM ● 17

accredited or approved by the marketplace. But you do citizens. Now Etsy finds itself with an Influx of 6.5M new need to provide and build fantastic, beautiful listings and buyers and 32% of mask buyers making repeat purchases MARKETPLACE OVERVIEW construct a shop front. Look at Etsy and you’ll see that within 14 days. It looks like Etsy have given sellers a listings are quirky and warm and often laced with personal fantastic platform to bring their businesses online. Etsy is well known and a major player in the handmade stories about the products for sale. and vintage arena with a marketplace that is strong on Etsy is in pole position to be a key global player in visuals, offering curated collections and suggestions and ecommerce in the craft, homemade and craft sector which is absolutely enormous. It certainly has scope for commanding a loyal and passionate following. In the UK PRODUCT LISTINGS AND FULFILMENT they have a decent network of sellers who host regular international expansion. But the loyal following of sellers meet-ups and also host offline craft fairs. Once you’re registered, you’ll need to build your store. and shoppers are keen that Etsy should retain its homely You can find out all about that here. Etsy doesn’t offer any and honest vibe that has been crucial to its development 58% of sales are made on mobile devices and 38% of sales fulfilment itself and you make your own despatches on thus far. are made outside of the United States. It’s reported that your own terms. Tracking isn’t compulsory. Payments are over 80% of sellers are women. And that, perhaps, goes taken through their own payments system and disbursed to There is nothing to say that as a company grows that it someway to understanding its broad appeal and reputation you, or you can offer PayPal or even take cheques or money must become more anonymous or less attractive, but that for fantastic and unique handmade goods. orders. is certainly what happened to eBay. If Etsy is to flourish, it must jealously guard that undefinable Etsy thing that Etsy has an active global shopping community of 47 million makes it such a joy to shop on. in more than 234 different countries. 2.8 million sellers were listing 66 million items as of March 2020. TAMEBAY’S TAKE ON ETSY Etsy is a major player that found itself growing further through the COVID-19 pandemic. During this Etsy share SELLER REGISTRATION AND REQUIREMENTS price peaked at an all time high of $69.28 after the CDC It’s easy to get registered and you don’t need to be recommended the wearing of fabric face masks to US 18 ● TAMEBAY.COM

MARKETPLACE OVERVIEW SELLER REGISTRATION AND REQUIREMENTS nearly 200 outlets for click and collect. Fnac emphasises Fnac is a French retailer founded in 1954 and one of You’ll need to apply to sell and sales commissions range the importance of decent photography when it comes to France’s best known high-street retailers that specialises between between 8% and 12% depending on product showcasing your wares. in media sales such as books, CDs, DVDs and also games, category. The subscription of €39.99 per month bags you photography and ticket sales. It is the third most visited a VendeurPro account. There is also a management fee ecommerce site in France, after Amazon and Cdiscount. (“frais de gestion” in French) of between €0.49 – €1.49 TAMEBAY’S TAKE ON FNAC And as a prospect it’s worth noting that it is also one of the depending on value of what you’re selling. France is a big ecommerce opportunity and Fnac is a key fastest growing marketplaces in the Europe. It’s also worth player. France has a very well established ecommerce The ability to communicate proficiently in French is vital remembering that Amazon and eBay aren’t as dominant in market and it continues to hold its position as the third on Fnac. Not only should listings be in French but the site France as in the UK and several marketplaces, including largest online industry in Europe and the sixth biggest and help is also in the language. And you’ll need to provide Fnac (pronounced fernack), enjoy huge success and ecommerce market worldwide. It is also a relatively easy customer support in French too. popularity. country to ship to from the UK and has an efficient and reasonably priced postal service. Consumer electronics Trading in four European countries: France, Belgium, and media are particularly popular. Portugal and Spain, the marketplace has over 20 million PRODUCT LISTINGS AND FULFILMENT shoppers and boasts over 15 million unique visitors each Fnac is integrated with a variety of multichannel So if you’re sold on the French opportunity, then this is month. They stock 10 million items including technology, marketplace management software companies, including an obvious choice alongside Amazon, eBay and CDiscount. home and garden, books, sports and baby products. There Linnworks, so it is relatively easy to integrate your exiting are reckoned to be over 3000 merchants selling via the inventory with the marketplace via one of those services. marketplace. You can fulfil itms yourself and utilise Fnac’s network of TAMEBAY.COM ● 19

MARKETPLACE OVERVIEW for free. There is no process of accreditation. But they do although you can take a view on that. Building beautiful In the world of craft selling there is more than Etsy. expect goods to be original or handmade and do allow the listings with exquisite snaps is how you win on Folksy. You Folksy is a UK based and focussed craft and craft supplies resale of craft supplies too. You have the choice of two can keep abreast of the weekly best sellers here. marketplace that is getting noticed. Folksy is used by selling packages. Basic or Plus. around 150,000 shoppers a month and has customers They charge fees for listing items and also a commission across the world buying from one of over 15,000 UK based fee when you sell an item. On the Basic package listings TAMEBAY’S TAKE ON FOLKSY designers. Around 85% of customers are based in the UK, are £0.15 + VAT a pop. A Plus account is £5 per month If you’re based in the UK and already selling via Etsy, then 4% in mainland Europe, 6% in the US and 2% in Canada including VAT and gives you unlimited listings and free there’s no reason why you shouldn’t also be having a go and Australia. relisting too. No matter if you are on the Basic or Plus with Folksy if your goods fit with their criteria. It’s a UK account, listings last for 120 days (approx. 4 months) based concern that is keen to retain its community feel and As they say in their mission statement: “Cottage industries reputation as a unique outlet for original craft items and are the future. Small scale production and handmade unless the item is sold out or the quantity is reduced to zero. You can relist items before their expiry date, up to supplies. Despite its small size, and creditable popularity goods offer ways to be creative, manage resources with people in the know, we’d love to see it get bigger effectively and support local economies. We’re not anti- once per day. All fees are paid through PayPal and its used for payments too. and enjoy better profile. A buyer marketing and brand corporate but we want thriving micro-global people brands campaign to raise awareness with the wider public is long too.” overdue. PRODUCT LISTINGS AND FULFILMENT SELLER REGISTRATION AND REQUIREMENTS You create your own Folksy listings and provide It is free to join Folksy and you get your first 3 listings photography too of the items you’re selling. You also fulfil your own sales. There are no requirements for tracking 20 ● TAMEBAY.COM

MARKETPLACE OVERVIEW requirements. Once you’ve passed a preliminary screening You’ll need to list your products excluding VAT or sales tax Fruugo is a global marketplace with dedicated websites for you’ll be asked to provide more detailed information. because they calculate that. Seller fees run at around 15% plus 2.35% for payment processing. 46 countries including the UK, most of Europe, parts of Asia You must be willing to ship internationally. But don’t worry and also Australia and New Zealand. It offers services in 17 because you can make your choices about the countries If you want to find out more about selling on this languages and 22 currencies and the focus is on seller ease. and regions you’re willing to send your goods to. You’ll marketplace, and get in contact, find out more here. At the most basic level, if you have a compatible product need solid product data including GTINs and MPNs so that feed, then you can easily make your goods available. They your goods can be effectively catalogued. You can list new take care of listing translations, payment processing and goods across most normal verticals and they do like sellers TAMEBAY’S TAKE ON FRUUGO. most customer support. You may sometimes have to deal to have a good range of SKUs. If you already sell online, are willing to ship internationally, with a customer query, they say. have a decent array of goods and have a product feed that can be easily plugged in, then you should be thinking about The company says of its own offering: ”Fruugo simplifies PRODUCT LISTINGS AND FULFILMENT Fruugo. buying products from around the world. Our mission is As a seller, you fulfill all your orders and tracking isn’t That they take most of the strain out of internationalising to provide great choice and the freedom to shop safely compulsory. When you list on Fruugo, all you do is provide your listings is a huge plus. And because you pay no fees wherever you are, from wherever you want, through one a product feed in some form. That could be Google until you make a sale, it’s also low risk. What is less clear global marketplace.” Shopping, via the API, in a CSV format or using a third party is the extent to which getting involved is a game changer multichannel service. Providers such as PlentyMarkets and for retailers. But the anecdotal evidence we hear is Linnworks already have integrations. FRUUGO SELLER REGISTRATION AND REQUIREMENTS encouraging. Greater consumer awareness from buyers is You will need to be accredited and here are some of the certainly desirable, though. TAMEBAY.COM ● 21

SELLER REGISTRATION AND REQUIREMENTS A standard auction is available for 14 days. If you enable MARKETPLACE OVERVIEW There is no fee if you want to start selling but sellers the Auto renew option and there are keys left after 14 days, your auction will be automatically renewed. If you do G2A.COM is a marketplace for digital and physical have to register. For turnovers under €900 need to verify by using phone number, social media profile and email not, the auction will expire, and you will have to renew it products focussed on gaming. On G2A.COM, customers manually. G2A charges €0.15 for each auction renewal. can buy game keys for platforms such as Steam, Origin, address. Sellers need to undergo business verification GOG, Uplay, Battle.net, Xbox One, PSN and more. Aside once their turnover exceeds €900. There’s a 3-stage Fulfilment is undertaken by the seller and payments are from games, G2A Marketplace also includes software, Business Verification form, were you have to provide processed by the marketplace and be disbursed to sellers subscriptions, gift cards, online courses as well as physical details of their businesses. It is quick and simple to fill as is convenient. Sellers only pay when an item is sold. products such as hardware, peripherals and gadgets. in and submit the form available on the website. Once it Generally, the fee applied to each sale is 10.8% + €0.35 is reviewed and accepted, a business seller account is more attractive fees are available to merchants signed up The company says it offers a digital ecosystem for online instantly upgraded to a business one. to the Seller Supreme program. payment and a payment gateway called G2A PAY, which has over 200 global and local payment methods available. Customers can pay for items with the likes of Visa, LISTINGS, FULFILMENT AND PAYMENTS TAMEBAY’S TAKE ON THE G2A.COM MARKETPLACE Mastercard, Discover, Amex, BTC and PayPal. The company Whether you are a retailer or just want to sell unused was founded in 2010, operates globally, and has offices in G2A.com is a no brainer if you sell in the the field of CD keys, you can easily create new auctions via your G2A the Netherlands, Poland, Hong Kong, Iceland, Lithuania, gaming, whether that’s physical or digital items and account. To do so, log in to G2A.COM, click on “My Account” the UK and the US. the marketplaces broad international appeal is its key and then “Sell item.” Alternatively, you can simply click attraction. What is not known is whether average selling G2A has more than 20 million customers around the the “Start selling now” button in the upper right corner on prices on the marketplace are better than when selling world and over 450k sellers offer their products on G2A G2A Marketplace’s main page. After fulfilling all needed through other outlets. Marketplace. data like item name, key code, price you can start to sell. 22 ● TAMEBAY.COM

MARKETPLACE OVERVIEW SELLER REGISTRATION AND REQUIREMENTS TAMEBAY’S TAKE ON GAME Registration is by application. They say: “Looking for ways GAME is a well known brand in the UK and it offers a You’ll likely have seen GAME on the UK High Street. They of reaching new customers? We are expanding our offer in compelling marketplace opportunity if you’re interested in sell video and computer games, DVDs, gaming kit such technology, PC, gaming and merchandise. If you currently selling video games and the like which are a good fit. But as consoles and also other tech items. But they also sell these or other products with a gaming focus, we want it is also competitive and GAME is the biggest seller there. encourage sellers to plug into their own marketplace set- you to join us. Please fill out the below form to Register Your Whilst it is offering more than just video games, it is price up. But they don’t talk about that nearly enough. Interest in joining the GAME Marketplace. sensitive and selective. But the real opportunity is surfing In 2017 GAME launched a marketplace solution allowing its significant brand and High Street recognition. Future Our team will then get back to you as soon as possible to third party sellers to be integrated onto GAME.co.uk. As opportunity lies with greater European and international discuss joining our growing platform!” far as we know, there are over 270 third party sellers reach. So it is likely that getting in on the ground floor to successfully trading, each bringing their own product take advantage of their future plans is no bad thing. They range and unique style to GAME Marketplace. This includes could be even bigger in the years to come. sellers offering tech, AV, mobile phones, tablets and more. PRODUCT LISTINGS AND FULFILMENT GAME boasts that there are no subscription fees, no listing They also offer help on-ramping to the marketplace, as fees and no set up costs. There are commission fees on they say: “Most importantly we have a dedicated team sales but they don’t seem to be published. of real people here to support you at all times, we pride ourselves on a personal approach to supporting our GAME Marketplace sellers.” TAMEBAY.COM ● 23

MARKETPLACE OVERVIEW GittiGidiyor was founded in 2001 and is notable because it became Turkey’s leading ecommerce marketplace SELLER REGISTRATION AND REQUIREMENTS accounts registered outside of Turkey. eBay is exploring very quickly. eBay bought the company in 2011 and that It’s pretty free and easy to register with GittiGidiyor. You’ll alternative solutions. Turkish customers will still be able to strengthened its position as the industry leader in the need a valid email address and the usual personal details transact domestically via GittiGidiyor. country. They say they enjoy 85 million monthly visits as well as a valid credit card to start selling. on average and have the regular custom of 28 million – eBay registered users. GittiGidiyor is the fourth most popular online shopping site in Turkey with over over 15 million products in more than 50 categories. 7 out of every 10 LISTINGS, FULFILMENT AND PAYMENTS TAMEBAY’S TAKE ON THE GITTIGIDIYOR MARKETPLACE purchases were made from mobile devices with most Merchants create listings and fulfil in a similar way to As is typical when considering international marketplaces, made by people aged between 31-35. the same on eBay. But one of the aspects of this Turkish the size and attraction of the opportunity is very much marketplace that represents a challenge is that PayPal determined by the goods you sell and the level of your They say that GittiGidiyor hosts those millions of products was suspended in Turkey a few years back. It hasn’t been ambition. And when it comes to GittiGidiyor the major at what they term as “accessible prices. They offer a reported as to whether the new Adyen system will extend obstacle to an international ecommerce merchant, the marketplace service to both individual sellers, as well as to the eBay owned company. And as eBay said in 2016 biggest challenge, is with regards to language. How good SMEs and also larger enterprise. The site also offers the regarding this change: is your Turkish? And don’t forget about fulfilment: postal GittiGidiyor Cadde that serves as a showcase to the official services to Turkey for parcels and the like are not as efficient stores of big popular brands. Due to the suspension of PayPal operations in Turkey, eBay customers will not be able to send or receive funds using as some some other nearer and more accessible nations. Turkish PayPal accounts. This does not impact PayPal 24 ● TAMEBAY.COM

Both professionals and homeowners said that they love the fact PRODUCT LISTINGS AND FULFILMENT that they get all the data attached to the photos that we have, Listings are made via the Seller Central dashboard or via but they wanted also to sync the tags and be able to purchase the seller API. Imagery is crucial so ensure that you have these products that they see, the materials that they see, right adequate hi-res photos to satisfy their high standards. away from Houzz. That helped us to make a decision to build a robust marketplace on Houzz. You can get it all – be inspired, Vendors fulfil the goods they sell themselves according to find the great professionals that would help you execute a strict guidelines from the marketplace, which you can find project – and then that second channel would help you get all here. Further evidence that Houzz seeks to maintain high MARKETPLACE OVERVIEW the products and materials. That’s what created both revenue standards on the marketplace can be found in the fact they require to approve your shipping times and options. They also Houzz claim to offer their products to a community of 40 channels: the demand from our own community. mandate returns policies. million homeowners with 2 million unique monthly users in – Adi Tatarko, co-founder and CEO, Houzz the UK. The US site boasts over 10M curated products, 2.5m A referral fee is paid to Houzz by the seller and that is home professionals and more than 20 million photos. It’s clearly a marketplace at the higher end of the field normally set to 20%. For the purposes of calculating the that considers it crucial to provide a fastidious service to referral fee, the “Total Sale Amount” includes shipping and One of their key features is using augmented reality to help customers and that’s hardly surprising because the site handling charges, taxes and duties assessed in connection consumers visualise furniture and decor in their home that’s showcases and sells higher value items. It doesn’t offer with such transactions. proving popular and successful: users of the 3D tool are 11 goods for sale itself but it does seem to have a controlling times more likely to make purchases on the website. approach that won’t suit all merchants. It’s also distinct from most other online marketplaces out TAMEBAY’S TAKE ON THE HOUZZ MARKETPLACE there. Firstly, it’s purely an outlet for goods that could be used SELLER REGISTRATION AND REQUIREMENTS For merchants in the field of home improvement equipment for building renovators, even on new-builds, and any sort of and decorating supplies, Houzz should be on the list to interior design project. You will need to apply to become a registered user but the investigate. That said, clearly its name recognition in the UK criteria for approval are not clear. But judging by the various isn’t huge despite notable success in the USA. We’d love to hear It started out as a catalogue and inspiration for people help pages, quality goods and a proven record of customer making home improvements and soon it developed into a from merchants that have successfully sold on this relatively service will likely be crucial. You can find out more on the help unknown outlet, or even from those who have been declined. marketplace not just for goods but for services. It also a pages dedicated to sellers. registry for experts and tradespeople who can help to tout their skills and expertise as well. As they say of this evolution: TAMEBAY.COM ● 25

you will need to navigate the Chinese legal system You can fulfil yourself or use their services. With its advanced and deal with local translations yourself. Specifically, nationwide self-operated logistics system and its global before entering the Chinese Market, you must register supply chain capabilities present in more than 50 countries, your trademark with the Chinese Trademark Office. JD.com enables local and foreign businesses to reach China’s Commissions clock in at 2.0 – 8.0% on sales and there’s vast and growing consumer market more easily than ever. MARKETPLACE OVERVIEW an annual $1k membership fee. However, UK sellers can To further facilitate cross-border trade, JD.com has also have that waived if they sign up via the Department of developed a new business model aimed at helping foreign JD.com or Jingdong Mall is the second largest business- International Trade. You’ll also need to provide a $15k companies leverage newly enrolled policies – JD Worldwide. to-consumer (B2C) ecommerce site in China. JD is China’s deposit as a seller. You’ll need a local address to handle returns. largest retailer and has over 387 million active customers 15 million of those users are part of the premium You are paid every 30 days in US dollars. Interestingly, JD.com can also integrate with a WeChat store, which can membership program. Over 90% of orders are made on TAMEBAY’S TAKE ON JD.COM a mobile device and JD.com serves more than one billion offer a powerful online combination for UK brands. You can Chinese households. make your listings via an API, CSV/spreadsheet upload or JD.com is a big player in China that has global ambitions the content management system. and it’s already expanded into Europe. So it’s well worth JD’s ultimate vision is to become the most trusted considering, although not likely an obvious opportunity for Company in the world whilst their mission is to be powered small sellers because of the upfront deposit and the listing by technology for a more productive and sustainable World. PRODUCT LISTINGS AND FULFILMENT requirements. And even then third party guidance from a specialist is well advised. In 2019 JD launched JoyBuy.com aiming to provide You’ll need to provide product details in Chinese to consumers around the world with an innovative and robust participate and that will likely require outside help. As ecommerce platform through close cooperation with the DIT advises: “Brands need to engage the services domestic suppliers in China. of a third-party, trusted partner to handle translations, imagery, optimised descriptions, customer service and return handling. A marketing budget must be set aside to SELLER REGISTRATION AND REQUIREMENTS encourage greater brand engagement, as it’s essential for You can sign up as a seller directly on JD.com, however brands to raise awareness in China.” 26 ● TAMEBAY.COM

network of third-party logistics service providers, the continent. seamlessly integrated through the Jumia proprietary technology platform. MARKETPLACE OVERVIEW JumiaPay offers a safe and easy solution to facilitate online TAMEBAY’S TAKE ON THE JUMIA MARKETPLACE Jumia is an online marketplace that is hugely popular transactions on the Jumia platform, with the intention of We are alive to the possible irony of looking to Africa for in Africa. And, it often seems, we don’t write and think integrating additional financial services in the future. ecommerce opportunity and, specifically, today’s current about Africa enough, despite it being a continent with a look at one based squarely in the fraud hotspot of Nigeria. burgeoning population of nearly one billion people. The brother of the former finance minister will likely But, that said, Africa is a small market: ecommerce REGISTRATION, LISTINGS, FULFILMENT AND PAYMENTS have been in touch with you giving a seemingly attractive financial offer at some point in the past. represented a minuscule $19 million there in 2020 The seller fees payable vary from between 2.5-20% and even by 2024 there will be a growth rate of 17.2% depending on the category and vertical. Electricals are a So it’s perhaps a good time to start thinking about Africa amounting to almost $37 million according to predictions. very popular sector and attract bigger commissions. and its online retail potential. It’s not the most obvious These are not enormous numbers. option yet. And it is also understood that Africa is a new Pretty much everything you need to know about selling and horizon in ecommerce that will be worth considering in the Jumia is a leading online marketplace available in Algeria, fulfilling on Jumia can be found in the Jumia University years to come. Maybe an early entry to gain a toehold may Cameroon, Egypt, Ghana, Ivory Coast, Kenya, Morocco, Youtube channel which has a stack of video content here. Rwanda, Senegal, Tanzania, Tunisia, Uganda, South Africa be a wise move? and Zando. They claim to have 162 million registered, over Merchants are entirely responsible for fulfilment. A serious 15 Million monthly visitors and more than 110,000 sellers. concern when dealing with buyers in African nations, if you don’t have a fulfilment partner in country, has to lie How Jumia describe themselves: with dispatch. The level of service you can access and offer Jumia Logistics facilitates the delivery of goods in a will entirely depend on the countries you are selling too convenient and reliable way, leveraging an extensive because the postal services are variable in quality across TAMEBAY.COM ● 27

in French. You must also offer a French address with which Listings must be presented in French, which will need to to receive returns. be professionally translated to La Redoute’s standards: automated translations are not acceptable. They require an MARKETPLACE OVERVIEW EAN as a unique product identifier and your SKU identifiers La Redoute has been long established in France as a LA REDOUTE SELLER REGISTRATION AND REQUIREMENTS must be less than 32 characters. La Redoute requires fashion and homewares brand specialising in middle range Because La Redoute is a prestigious brand, typically square images of at least 400×400 pixels but recommend to high hand stock. In 2010 it expanded its online offering registration is by invitation only. But some of the multi- 1200×1200 so shoppers can effectively zoom in as they to include a marketplace feature to allow third party sellers channel providers, notably Channel Advisor, do offer to browse. to sell goods on there too. La Redoute is a well know and make an introduction via your account manager if they It offers an API to assist with listings and is integrated respected brand in France selling high end fashion and think you’re a good fit. If you sell more than €35k worth of with a number of multi-channel management services homewares. With 10 million unique visitors each month goods in France then you’ll need to be registered with the including Channel Adviser and Lengow. and 11 million registered shoppers in 26 countries, but French tax authorities. predominantly shoppers are French. This platform targets customers with a relatively high spending power (€95 It can take several weeks to be approved as a seller and is the average basket per visit). The target audience for you will need to sign an agreement. TAMEBA Y’S TAKE ON LA REDOUTE La Redoute is women between 20 and 45 with 90% of This marketplace is an ideal option for sophisticated customers being female. sellers of fashion and homewares goods who want to be PRODUCT LISTINGS AND FULFILMENT part of a big French retailers offering. But you’ll need to Don’t forget, as with Amazon, you’ll be competing with La You must offer your products in Euros, and you’ll also be fairly established and likely already well organised to Redoute. There’s a roughly 50/50 split between goods sold receive your disbursements in Euros every 30 days. You fulfil convince them you’re suitable. by them and those sold by third party retailers. your sales yourself and must offer tracking as standard. Probably the biggest problem to overcome will be language Third party sellers can sell new products across the There are no listing fees and commissions on sale vary and you’ll benefit from having a fluent French speaker on marketplace but must offer listings and customer support from 8% to 20%, on top of a €49 per monthly subscription. your team to deal with customer enquiries. 28 ● TAMEBAY.COM

ranging from 3% to 12%, including payment fees. in locally accepted methods including cash on delivery. That’s commonplace in many parts the world and wouldn’t There’s a whole host of information and instruction on otherwise be available using European couriers. MARKETPLACE OVERVIEW selling into the Lazada marketplace in their ‘University’ Lazada is the leading shopping and selling destination in section, which you can find here. Southeast Asia with dedicated marketplaces in Indonesia, TAMEBAY’S TAKE ON LAZADA Malaysia, the Philippines, Singapore, Thailand and There’s a lot to like about Lazada, it has an enviable reach Vietnam. It claims to host more than 155,000 local and PRODUCT LISTINGS AND FULFILMENT and reputation in a region of the world that is enjoying international sellers as well as 7,000 brands serving the As with other marketplaces of its type, you administer significant ecommerce growth and it’s very much in 560 million consumers in the region. Lazada claim that your own listings and high quality photography of your the lead as a marketplace in the area. But it also offers by 2030, they aim to serve 300 million customers on their products is particularly important. It offers management difficulties including language. Your decision to start site. It was founded in 2012, offers over 300 million SKUs tools of inventory in its Seller Center. You can upload selling there will depend on the products you sell and to shoppers and is owned by Alibaba. It’s keen to attract products in a variety of ways including single and mass margins. sellers from outside of the region and that offers an uploads and an API for bulk volumes. Some familiar third- opportunity to international merchants. party marketplace tools are already integrated, including As a merchant, your first step must be to assess the Neteven. opportunity of the marketplace, work out whether your products are a good fit and will offer profit and a International sellers are required to use the LGS (Lazada respectable margin and then text the waters with some SELLER REGISTRATION AND REQUIREMENTS Global Shipping) service for order fulfilment. But how experimental lines. But the anecdotal evidence suggests it You can apply to start selling online and it’s good to know you get your consignments into the LGS service is up to could be a hard nut to crack. that Lazada has dedicated here in the UK that can help. you. Merchants can use any delivery service to transport Registration is free. There are no monthly or listing fees: goods to a Lazada Sortation Center. Payments are dealt sellers are charged commissions only when they make with by the marketplace and disbursed to you. One of a sale. Commissions depend on the product category, the benefits of this is you can more easily take payments TAMEBAY.COM ● 29

letgo was founded in 2015 by Alec Oxenford and Jordi artificial intelligence and image recognition. Users browse Castello, with cofounder Enrique Linares joining soon after. local listings, chat with sellers instantly in the app and can Oxenford previously cofounded OLX, which is installed on view each other’s profiles, ratings and reviews. MARKETPLACE OVERVIEW hundreds of millions of devices worldwide. You deal with payments and fulfilment yourself. Often, Online retail apps that serve as marketplaces are becoming Letgo is one of the biggest and fastest growing apps to buy you meet buyers in person and take cash. increasing popular and, aside from Wish, one of the most and sell locally with over 100 million downloads and 200 You can details of the letgo selling rules and details of important is letgo. One of the more distinctive aspects of million listings! this marketplace is that it serves sellers of second-hand banned items on this page. goods solely. We have written about this marketplace before. SELLER REGISTRATION AND REQUIREMENTS TAMEBAY’S TAKE ON THE LETGO MARKETPLACE You just sign up and get selling. There is no accreditation or AS THEY SAY OF THEIR SERVICE: As it stands at the moment, letgo isn’t a service that’s clearance. Just confirm you email address to get started. With tens of millions of users, letgo’s the largest and established and honed to service business sellers. It fastest growing app to buy and sell locally. Already among is, however, focussed on helping consumer sellers find buyers online for preloved items. It also doesn’t yet have the top mobile apps in America, letgo’s users buy and LISTINGS, FULFILMENT AND PAYMENTS sell everything from electronics, cars and collectibles to a massive presence in the UK (shock has greater brand The most interesting aspect of letgo is how it is very easy clothing, furniture and other home décor. Our free app awareness) but it may well develop in the future into an to get your items listed. The free app makes it easy to sell makes it easy to sell what you don’t need and find great exciting commercial opportunity. But it is still well worth what you don’t need and find great deals nearby on what deals nearby on what you do. Posting something for sale looking at to see if it can become an additional sales you do. Posting something for sale on letgo is as simple is as simple as taking a photo because letgo’s the only app avenue for you. as taking a photo thanks to its rather clever AI/machine of its kind that automatically titles and categorizes your learning technology. listing using artificial intelligence and image recognition. They say that it is the only app of its kind that – Letgo automatically titles and categorises a seller’s listing using 30 ● TAMEBAY.COM

MARKETPLACE OVERVIEW of the risk. No up-front investment is necessary. We do for British sellers. Register through them and enjoy a 1% Linio is the biggest ecommerce platform in Latin America. not charge any fees until you make your first sale, and our discount in selling fees. Find out more here. With a presence in 8 countries, they give sellers access to sales fees are the lowest in the industry. A dedicated staff a market of over 300 million people. It’s a relatively new of English/Chinese speaking ecommerce experts is ready entrant into the world of ecommerce and you can start to help you every step of the way. Sell in Latin America with TAMEBAY’S TAKE ON LINIO selling your products in the world’s fastest growing region your local partner.” Ecommerce is taking off all over the world but we don’t for ecommerce. Linio have 50m visits per month and often consider selling in Central and South America here 4.5m downloads of their iOS+ Android apps. The countries on Tamebay. And we’ve never written about Linio before. served by Linio are Argentina, Chile, Colombia, Ecuador, PRODUCT LISTINGS AND FULFILMENT It is fairly new, but growing swiftly, and the region is a fast Mexico, Panama, Peru and Venezuela. You can also enjoy services like automated product developing market with over 140 Million internet users. uploads, preferential shipping rates and help with And this is a market that is only going to expand in the Linio sells more than 3 million products from a gang of payments from overseas with Payoneer. Fulfilment can years to come so it could be well worth exploring so you over 10,000 professional sellers and brands. It offers 7 be made by sellers and they offer options to fulfil on your can get in on the ground floor. Fulfilment from Europe is different online and offline payment options, telephone behalf. Tracking is required as standard. probably the biggest headache. support, free returns and fast delivery times. Fees are taken on sales only with commissions varying It would likely be best if you, or a team member, are between 7.0 – 15.0%. You can upload your inventory via the proficient in Portuguese or Spanish when you start selling SELLER REGISTRATION AND REQUIREMENTS API or using CSV flat files. You’ll need to translate your on Linio to help with listings and customer support. Do you As they say of the operation for sellers: “Linio’s sellers listing details to help buyers. sell there already? What have your experiences been? get all the benefits of entering a new market without any And don’t forget that the DIT has negotiated a discount TAMEBAY.COM ● 31

of multiple sales to sell as they are happy to work with Luxecycled. anyone who shares their ethic and that usually means a Fees are low and simple. Unlike many similar sites, there strong commitment to reliable and efficient service. are no joining fees, monthly subscription fees or even MARKETPLACE OVERVIEW listing fees. There is just a commission on products sold – Set up by South West London couple Gilly and James Carr, 15% of the overall sale price Luxecycled is a new marketplace who only sell recycled PRODUCT LISTINGS AND FULFILMENT products made or designed in the UK. They are not mass- Like many multi-vendor marketplaces Luxecycled sell the For the first 3 months, sellers benefit from a reduced fee produced but crafted from a minimum of 75% recycled products of many separate makers. However, they operate of 10%. materials. Many ethical sites sell organic, fair trade and as a single shop and don’t require sellers to create and sustainable products which is fantastic, but we want to manage their own ‘stores’ within the site. This means that encourage innovative reuse by bringing together a range for you as a seller, there is no store to manage, no listings TAMEBAY’S TAKE ON LUXECYCLED created from that which already exists. to create or sales to update. Although individual sellers Although Luxecycled are an ethical website and will initially and brands are clearly identified, the product range is appeal to a niche market, environmental issues and awareness carefully curated as Luxecycled believe customers trust are growing to make this a business with a much wider SELLER REGISTRATION AND REQUIREMENTS and value when everything has been brought together for a audience. All products on the marketplace resemble items that From submitted sellers/products the marketplace selects reason, is carefully managed. can be found in normal retail outlets, the only difference being how and from what they were made. those that are suitable but all sellers are encouraged to Luxecycled sell items in ranges of jewellery, (fine sterling re-submit when they have other items available. silver, gold and eclectic), accessories, (bags, scarves, There are many sellers who already refurbish, upcycle and Submissions are initially by email. Registration is also purses etc), clothing (mens, womens and childrenswear), manufacture products from recycled goods and materials who easy. All that’s required is access to a computer to receive homeware, (furniture and home accessories), gifts (all offer them on Etsy, eBay and other marketplaces. If that’s you, notification of Luxecycled’s Ts and Cs, orders to print off, ages) and seasonal products (eg Christmas, father’s then consider adding Luxecycled as another marketplace to and delivery notes. Sellers don’t need to have a past record day items). ALL items must be made from at least expand your reach to a new audience. 75% recycled content as no other goods are offered on 32 ● TAMEBAY.COM

MARKETPLACE OVERVIEW SELLER REGISTRATION AND REQUIREMENTS PRODUCT LISTINGS AND FULFILMENT ManoMano is a European online marketplace specialising You must apply to sell on the marketplace but it’s not ManoMano is integrated with a number of the multichannel in DIY & gardening supplies. ManoMano say that sellers explicit about what the requirements are to qualify. But you software providers including Lengow and ChannelAdvisor, so if will have selective and quality traffic from both regular DIY can find out more on this page and apply. you’re using such a system then it’s relatively easy to get your enthusiasts and DIY professionals. goods onto ManoMano after you’re approved. Sellers fulfil orders As they say on the website: “In order to uphold the high by themselves. To see the marketplace commitments to buyers, Co-founder Christian Raisson says that the UK operation standards we strive for, we select our merchants based check out this page. Buyer satisfaction is a crucial concern. has beaten all targets and expectations saying: “It on precise criteria. If you wish to join us and distribute demonstrates the real need for digital pure-players in your products through ManoMano, please contact us and Payments are processed using Adyen (which will soon be the DIY and garden industry”. In September 2017 the introduce your company to: seller.services@manomano. powering payments on eBay) and funds are held in escrow company raised €60 million in a Series C funding round co.uk. Our experts will then assess your request and the until shoppers are satisfied. Sellers must offer returns and led by growth equity firm General Atlantic. That money has possibility of a partnership.” refunds with a 14 day window. fuelled expansion. The UK marketplace opened in 2016. There is no application fee. But there is a month ManoMano is currently operating in France, the United subscription of €35 (excluding VAT) to sell on the Kingdom, Belgium, Spain, Italy and Germany and has a marketplace but you can cancel at any time. You will also TAMEBAY’S TAKE ON MANOMANO global network of 2,000 vendors and a selection of 1.6m need to pay commissions on each sale. Commissions on As we have reported, ManoMano is doing well and developing different products. They don’t compete with sellers and sell sales vary on goods sold depending on category. a significant presence. It’s well funded and sales are growing. no goods themselves and merely host the marketplace. It does seem increasingly likely that specialist marketplaces honed to specific verticals, and expertly curated, are the future. The future for ManoMano looks bright. TAMEBAY.COM ● 33

be able to supply lab reports for all your products, supply high and fulfilment solution from Priory Direct and if it’s ever quality images and have a public liability insurance certificate. needed additional accounting, VAT, lending services And you must be a UK or European company but if you’re an through third party organisation introductions. Essentially, MARKETPLACE OVERVIEW overseas company they’ll happily help you set up a UK entity. you can bulk ship your products into the UK, create your listings, and sit back for Mellow and their partners to do If you try to sell CBD products on eBay you’ll soon find your Reach out to Mellow either via [email protected] or +44 everything else for you. listings taken down. Many reputable marketplaces don’t (0)20 3983 5722 want products which may or may not be legal in different Sales and shipping is currently to UK customers only. territories, especially when, without strict curation, they If your products are right for Mellow you’ll be sent a list of may or may not give a legal (or illegal) high. documentation to get started That’s what sparked the idea of Mellow which comes from Once all the paperwork is complete all the training, tools and TAMEBAY’S TAKE ON MELLOW a team who met while managing seller recruitment for support you’ll need to get started will be made available There is little doubt having been to the recent White Label a number of global marketplaces at Muloot (previously Expo where every other stall was selling cannabis derived Pivot International). Seeing the demand and recognising products that this is a huge market. Demand is high but challenges for CBD brands they decided to build a PRODUCT LISTINGS AND FULFILMENT the industry isn’t that reputable as you never know quite marketplace in the UK specifically for CBD products Along with the usual high quality images and insurance, what you’re buying and from who. you’ll need your lab report for each product to include on embrace this part of online selling with a dodgy reputation, If Mellow can restrict merchants on their platform to your listing. and take it mainstream. Brands offering fully lab tested and accredited products Naturally in this market, many brands selling on Mellow and who run UK registered businesses then it may well will be overseas companies, even if they masquerade become a premier platform for CBD products which aren’t SELLER REGISTRATION AND REQUIREMENTS as a UK company for the purposes of selling on the psychoactive and are actually legal in the UK. Mellow only partner with brands and don’t allow resellers or marketplace. That’s why along with the ShipStation retailers to sell CBD products on their marketplace. You must service there is also ‘Fulfilled by Mellow’ warehousing 34 ● TAMEBAY.COM

MARKETPLACE OVERVIEW 12%. All sellers have access to the services of a dedicated has been received, seller will ship the order to a local Newegg is the number one online marketplace for category manager and merchandiser. They also offer warehouse and they take care of the rest, rather like eBay’s technology in the USA. It also operates in India, Ireland, exposure opportunities on a variety of marketing and Global Shipping Programme. merchandising channels, such as home page and category Netherlands, New Zealand, Poland, Singapore and the And don’t forget Newegg Global which is a cross-border page features, and segmented email blasts. An enhanced United Kingdom, to name but a few. They have 40 million selling programme designed to make it simple for you to product listing (A+ content optimisation) is available for $60 registered shoppers worldwide. sell products to new customers from around the world. USD per SKU. Newegg customers earn more than $60,000k each year Qualified sellers can list their products across more than and interestingly 22% of their shoppers earn more than 50 countries. $100,000k. Newegg has more than 2.3 million social media PRODUCT LISTINGS AND FULFILMENT fans across 9 platforms and more than 3 million customer It’s vital to craft good listings and UPC/GTIN codes are TAMEBAY’S TAKE ON NEWEGG product reviews available for your to peruse. required. It’s also up to you to ensure that your listings Newegg has been around quite some years but only now is and content is optimized. That means honing and curating it becoming well known in the UK and developing a name things like title, description and the product images. SELLER REGISTRATION AND REQUIREMENTS big enough to make it a contender. One of the most useful You register for selling by application and once approved You can fulfil orders yourself or the marketplace can aspects of Newegg is the opportunity it provides to trade in you can list your relevant products via the API, content help you out and do it for you if you put your stock in their the USA with fewer barriers. One key feature of Newegg is management system or using a spreadsheet/CSV. There warehouses. Tracking is required as standard. The NISP that it acts as the “merchant of record”, which means that are no subscriptions or monthly payments, your first 5000 (Newegg International Shipping Program) provides sellers you will have no liability regarding US sales tax. listings are free, and commissions on sales are flat at an easy way to sell globally without the complications of international shipping. Once an international order TAMEBAY.COM ● 35

• Valid business license. PRODUCT LISTINGS AND FULFILMENT • Certification of company liability insurance and product You can generate your listings using the API and various insurance. third party tools that are integrated, using the Seller Portal where you manage all your Neweggbusiness activities or via • Completed and signed W-8BEN-E form. a CSV/spreadsheet upload. • Bank information for international wire transfer. Bank Neweggbusiness disburses payments every 30 days. information must align with the business license and In terms of the disbursement of fees they have made MARKETPLACE OVERVIEW merchant invoices. partnerships with WorldFirst and Payoneer and others to You should be familiar with US-based Newegg which is • A US address for receiving and processing RMA returns. ensure that you can get your US earnings as quickly and enjoying success on the other side of the Atlantic and is efficiently as possible, at the best possible exchange rate. increasingly gaining international traction. Crucially when • PayPal account (optional) dealing with Newegg, remember that it acts as the “merchant You can choose to fulfil your orders yourself or you can plug In terms of fees, there isn’t a monthly membership fee or of record”, meaning that you will have no liability regarding into the SBN network, that stands for Shipped by Newegg a listing fee either. You do pay a commission on successful US sales tax. and is exactly the same concept as Amazon FBA. You can sales of 12%. The UK Department of International Trade discover more about SBN here. The Neweggbusiness marketplace is significantly smaller (DIT) has negotiated a deal with Neweggbusiness if you but offers a special audience of buyers that they characters apply via them: with commission reduced from 12% to 11% as firms large and small, education establishments, (and down to 10% for merchants selling over $100k/month). TAMEBAY’S TAKE ON THE NEWEGGBUSINESS MARKETPLACE government bodies, healthcare providers, organisations in You can find out more here. In general, especially with the main marketplace, Newegg the nonprofit sector and system integrators. They claim to One additional area of expense, however, could be buying is thriving and gaining a good reputation, especially in the have roughly 350k buyers on the marketplace. promotion for your products using the Product Page USA. And this specific aspect of the marketplace offers an Enhancements (A+ Content) and they say that costs $30 – interesting opportunity for several reasons to merchants with $60 per SKU. the right stock to sell. Firstly, business to business (B2B) SELLER REGISTRATION AND REQUIREMENTS sales tend to be less problematic than those to be consumers. They have produced a specific page dedicated to helping They say of their enrolment requirements that you will need: And, in this instance, looking to expand your business shopper merchants outside of the USA get started and registered. base to business buyers in the USA (even though it is quite a • Proof of business operations outside the United States. They stress in the blurb that this is an easy and quick small base) is an attractive proposition with Brexit looming. experience. 36 ● TAMEBAY.COM

Unlike other online marketplaces, all the power is in the as their point of contact and ensure they make the most out of buyers’ and sellers’ hands; OnBuy never influences the selling on OnBuy, while the Support Team are on hand to help sale, pushes its own products or sells its own stock. In this with any product or listing issues. sense, OnBuy is a true marketplace, working to grow strong Further information about selling on the marketplace can be partnerships with business sellers and maintaining healthy found here. metrics via customer reviews, efficient shipping times and customer service ratings. With this transparent and fair approach, OnBuy is PRODUCT LISTINGS AND FULFILMENT experiencing meteoric growth and is ready to launch OnBuy has thousands of product categories spanning internationally. Starting with 40 initial sites in 2020, OnBuy everything from pet supplies and homeware to beauty and has an aggressive growth plan targeting 140 countries. toys. Sellers can manage all their own listings through This will not only put sellers’ products in front of a OnBuy’s fully functional Seller Control Panel, as well as global audience, but enhance the OnBuy experience for benefitting from feed systems, channel integrations and the customers in these countries. OnBuy will offer optional OnBuy API. auto-translation and auto-currency conversion but give sellers full control in overriding these for each country, They’re already integrated with ChannelAdvisor, Linnworks, making OnBuy an efficient international sales channel for StoreFeeder, Mintsoft, 247Commerce and Royal Mail Click & all retailers. Drop, making it easier for sellers to list and manage OnBuy’s partnership with PayPal brings robust buyer and seller protection while putting the seller in control of the SELLER REGISTRATION AND REQUIREMENTS transaction – OnBuy never holds the sellers’ money. OnBuy is MARKETPLACE OVERVIEW Signing up as an OnBuy seller is straightforward: simply the only B2C marketplace where sellers are paid at the point register and once you’re approved, your dedicated account OnBuy is a B2C online marketplace, overcoming many of the of item dispatch, instead of being made to wait for their funds. manager will be in touch to welcome you on board. You’ll need downsides of existing online marketplaces. Third-party business to connect your PayPal business account – this can be done sellers can list new, used or refurbished products on OnBuy; during the sign-up process. buyers can browse thousands of categories, compare and TAMEBAY’S TAKE ON ONBUY securely purchase with PayPal Buyer Protection. OnBuy has an innovative Sales Guarantee for Standard Seller We’ve said so many times over the years that there is a gap account holders. OnBuy commits to waiving the seller’s in the market for a forward-thinking and aggressive online With thousands of sellers and millions of products, buyers can subscription fee for the following month if they make less than marketplace. Enter OnBuy – helping to take small traders easily access a wide variety of products and shop from multiple £500 in sales that month. and introduce them to national audiences, as well as taking sellers in a single transaction with a simple, secure checkout large companies and putting them in a level playing field with solution. Thanks to its reasonable selling fees and immediate The Sales Guarantee continues each month the seller is everyone else. payment by PayPal, sellers will enjoy risk-free selling and access live on OnBuy, enabling risk-free selling. OnBuy is the first to millions of buyers with no competition from OnBuy. marketplace to offer this in the UK, confirming that OnBuy We’re particularly excited to see OnBuy unveil its plans for believes in its own ability to sell and continues to offer ‘Market Collect’, which will enable customers to click and OnBuy’s concept is simple: low fees for sellers mean savings for complete support for sellers’ businesses. collect from local retailers and unlock the value lying dormant buyers, whatever they’re purchasing. While competitive prices in offline businesses and the high street. OnBuy will also be have proven key to OnBuy’s growth, buyers can compare this factor When it comes to support, OnBuy seller launching a fully-fledged fulfilment service to further widen and beyond - OnBuy allows buyers to compare shipping cost, When it comes to support, OnBuy sellers benefit from a their sellers’ reach, along with Market Express which will shipping times, seller reviews, warranty, and whether the seller enable customers across the nation to benefit from same-day offers free returns. dedicated account manager and access to a friendly UK-based Seller Support Team. An assigned account manager will act delivery on selected local items. TAMEBAY.COM ● 37

SELLER REGISTRATION AND REQUIREMENTS • Efficiency & Service: OnTruck use in-house technology to The OnTruck marketplace has been designed with small optimise routes, giving you efficient service at great prices. operators who have less than 5 vehicles in mind with the goal of Services offered include: MARKETPLACE OVERVIEW making your working life easier. THey pay you at 30 days from What began as a simple pilot project for digital freight invoice date and give you live customer service to make sure your • Distribution (several pickups and drop-offs) startup Ontruck has helped overcome the ongoing day runs smoothly. • Partial load (LTL – Less than truck load) transportation challenges presented by the COVID-19 For larger operators, OnTruck technology offers fleet managers pandemic. A new service in full, national distribution, the • Full truckload (FTL) full end-to-end transparency on all jobs, and flexible planning to first of its kind for the UK market, enables shippers to book fill empty capacity. national full truck loads for long-haul while also providing access to instant real-time quotes and driver availability. To register as an operator click here. TAMEBAY’S TAKE ON ONTRUCK It might seem strange to be writing about a trucking While adding a national product to its current regional marketplace on Tamebay, but we are aware a number of activities was a logical next step for Ontruck, the company sellers are operators and deliver their own goods often never imagined the significance this new offering would PRODUCT LISTINGS AND FULFILMENT then returning to their depots empty, and that at time have for the industry. As the service launched in March, As a reverse marketplace, it’s businesses looking to have goods merchants will want pallets or containers full of stock volatile market demand from the pandemic sparked a transported that create the listings. You’ll then be able to: delivered from ports to their premises. The OnTruck new need for the flexibility and full 360° service offered by • See availability of hauliers: We partner with the best and most marketplace is an opportunity for operators to either fill this new national distribution. Overnight, shippers had to trusted independent hauliers with a large variety of vehicles their outgoing trucks with LTL from another business rethink their business models and fortunately, our national available. or pick up a return load. For those who have incoming service came as a timely solution to help them move goods stock or large outgoing consignments that they don’t have such as food, beverage, and PPE throughout the country in • Have visibility of your goods: Have peace of mind throughout capacity of the vehicles to handle, OnTruck can connect you an efficient way that guarantees security and predictability. your shipment with Ontruck’s live tracking. with operators that can help. 38 ● TAMEBAY.COM

MARKETPLACE OVERVIEW According to the UK Department for International Trade, They also offer various onsite promotional opportunities OTTO is the second biggest online retail destination in you need to pay a one off registration fee of €10k and so you can showcase your goods with advertising and Germany and claims to be the biggest online retailer there commissions vary from 15% to 50% depending on the banners. Such deals are negotiated on a case by case for fashion and lifestyle products. Long established as an category. There no other fees but the DIT says that if you basis. offline brand, the website now has 1.6 million visits per day apply via them then the 10k fee can be waived. with up to 10 orders per second. OTTO sells goods itself You will also require a local bank account, but several and competes but is increasingly focused on third party currency exchange specialists can help you with that. TAMEBAY’S TAKE ON OTTO sellers. If you want to get better involved in German ecommerce and make more sales then OTTO should be on your list. The company has 9 million active customers and a turnover PRODUCT LISTINGS AND FULFILMENT It’s one of the biggest European marketplaces that you’ve in 2019/20 of 3.5 billion euros. The Otto Group reaches 45% likely never heard of. Germany is a big and developing You’ll need to translate your listings into German to feature on of all German households. For marketplace sellers, OTTO ecommerce economy that offers good profits and sales. represents the biggest ecommerce opportunity in Germany the marketplace but once you’re registered to sell there are after Amazon. few other stringent requirements to listing. Your earnings are It’s important in Germany and whilst it can be expensive disbursed by the marketplace on a 60 day basis in Euros. to get registered, the DIT can help you there. If you have established operations that mean you can ship to Germany Also part of the OTTO group is MyHermes. And they offer then it’s well worth exploring and and selling via OTTO. SELLER REGISTRATION AND REQUIREMENTS warehousing and fulfilment options that can easily be To register you’ll need a minimum of 100 product lines, integrated. But you can also fulfil your sales yourself a proven track record in ecommerce and an established although tracking is essential. You can upload listings via business. the API and XML. TAMEBAY.COM ● 39

SELLER REGISTRATION AND REQUIREMENTS Privalia is heavily mobile focussed and all about discounts. MARKETPLACE OVERVIEW You can apply to be accredited to sell. The crucial point is This makes the marketplace an attractive alternative for Privalia is an online-fashion outlet which operates in that you are willing to offer deep discounts on your goods. slow-moving and left-over stock you might have. Retailers Spain, Italy, Brazil and Mexico. Privalia organizes short, There are no monthly fees, no sign-up fee and no deposit is need to ensure product availability and a minimum of brand related campaigns that last between 3 and 5 days required either. The only fees payable are commissions on 40% discount on their website product prices. In terms of and registered members are invited to shop via an email successful sales that vary from 5% to 20% product presentation, sellers can choose to be found only message and mobile messages. The campaign based by product search or opt for a dedicated brand store. UK sellers can benefit from a negotiated fee discount from approach is popular with their members. the Department of International Trade (DIT). Find out more In addition to the flash sales campaigns, Privalia also here. TAMEBAY’S TAKE ON PRIVALIA offers a drop-ship programme for ecommerce brands Privalia is particularly popular in Italy and Spain and a and retailers. For this programme the shipping process is well-known fashion store that should be on the radar of handled by the seller, and Privalia is an intermediary with a PRODUCT LISTINGS AND FULFILMENT fashion retailers who want to make more sales into Europe. percentage commission. In order to participate, sellers must You’ll need to provide listings information and customer But it’s likely not a proposition that’s going to work for offer at least 50 products with a minimum discount of 30%, support in Spanish and Italian to successfully register. smaller sellers. You must be willing to offer discounts. And an order confirmation within 24 hours, customer service Sellers must also have a minimum of 300 SKUs and the have no doubt that Privalia is big news in Spain and Italy. response within 24 hours and delivery between 2 and 5 days. capability to deliver to Spain or Italy in 5 business days. Over 10 million people take advantage of Privalia’s offers Fulfilment is made by sellers and tracked shipping is and discounts from their mobile phones every day. required. You’ll need local addresses to handle returns. You can submit listings by API, CSV or an integrated multichannel provider. 40 ● TAMEBAY.COM

SELLER REGISTRATION AND REQUIREMENTS service they provide. But you’ll need some sort of Japanese You will need to apply to Rakuten for approval to sell on expertise (either via your third party support or in house) at the site and be the brand owner of the goods you sell or your disposal to make sure that your listings are properly translated, localised and optimised. MARKETPLACE OVERVIEW have demonstrable proof that you have permission to sell your goods. It is fair to say that selling on Rakuten Japan The fourth biggest online marketplace in the world Rakuten requires merchants to fulfil orders. It’s likely that is not cheap. There is a one-off registration fee of ¥60,000 Rakuten is the largest and dominating ecommerce ‎ you’ll need to do that with the help of your local service JPY (that’s a just over £400 at time of writing). Then there marketplace in Japan whilst also having a presence in provider. is a monthly fee to maintain your shopfront presence and several other countries with a reported membership of 1.4 here are the 4 levels with ascending expense offering more billion. Although it is notably absent from the UK, they are features and greater prominence as the price increases. keen to get UK retailers and merchants onto the site and TAMEBAY’S TAKE ON THE RAKUTEN JAPAN MARKETPLACE selling to the Japanese population of 127 million. • Entry Plan (JPY 19,500) Rakuten Japan wants to recruit the right sort of British merchants but it is not for everyone. For some merchants One of the most challenging aspects of selling on Rakuten • Lite Plan (JPY 39,800) the lure of the big spending Japanese market, that Japan will be the need for a local partner to help you on • Standard Plan (JPY 50,000) is thirsty for British goods in some verticals, does several levels, depending on your needs. You’ll need a local prove irresistible. Most likely, those merchants who agent to provide you with the legal and financial entity in • Mega-Shop Plan (JPY 100,000) are considering Japan will be bigger and experienced Japan necessary to trade on Rakuten. Rakuten suggests And then there are the selling commissions which clock in international traders already. some of these firms including Brangista, Café 24, EC Robo, at between 8% and 12%, depending on the category. I-Order and TransCosmos. They can also help with logistics If you’re thinking about Japan, or want to test out the and provide fulfilment services and take returns. Obviously viability of selling there with some trial sales, (assuming these are providers that represent an additional expense that your products are relevant and permitted) then it’s so be sure to factor that into your business plan. PRODUCT LISTINGS AND FULFILMENT likely that Amazon Japan is a better starting point and You can upload your listings and product information offers management tools in English. It will certainly prove using the API, CSV files or directly via the seller dashboard to be less expensive to begin with. TAMEBAY.COM ● 41

offers a pricing guide service to merchants to help sellers for use on the site or deposited directly into a checking or price their items at the most competitive price possible. savings account of your choosing, as opposed to having to There is also a handy guide to shipping prices available to wait on PayPal’s processing time when trying to withdraw merchants too. those funds to your bank. MARKETPLACE OVERVIEW – Reverb Reverb, now owned by Etsy, is a specialist music equipment website and marketplace where all manner of items and LISTINGS, FULFILMENT AND PAYMENTS gear, whether it’s mics, guitars or computer stuff is traded. Fulfilment is made by merchants and they don’t offer TAMEBAY’S TAKE ON THE REVERB MARKETPLACE One thing is very clear: the highly specialist marketplace is any specific shipping services there. There are no listing There are some testimonials available on the website that thoughtfully honed to passionate music lovers. It appears fees and the sales commission per sale is a flat fee of suggest that it is of particular interest to businesses and to be predominantly popular in the United States. 3.5%. Which seems rather reasonable compared to other merchants who specialise in the field but a cursory look marketplaces. You can browse the selling guide here. Millions of musicians, gear fanatics, and collectors shop on at the site and the items for sale suggests that it is more Reverb every month — we’ll get your gear in front of them. Payments can be made by PayPal but they recommend that useful to individuals and hobby sellers who are hawking a Listings on Reverb are regularly advertised through Google you use the Reverb payments service because it’s cheaper. few things here and there. and our partner sites, and our favorites make it into emails, Reverb Payments. PayPal, in the United states clocks in at It is certainly an attractive and well organised online social media promotion, and Handpicked Collections. 2.9% plus 30 cents per transaction but Reverb boasts that marketplace and it should be on the radar of specialist they only charge 2.% of the sale price plus $0.25. – Reverb retailers in this sector. But what we cannot ascertain is As they say of their payments service: how successful it is compared to the likes of eBay and Amazon. And certainly in Europe it remains a largely Not only is it more affordable than using PayPal, but the unknown brand. SELLER REGISTRATION AND REQUIREMENTS protections you receive as a seller using Reverb Payments Very much in the vein of eBay, it is free to register on are far greater than what you’d receive with PayPal, which and approval isn’t required. Merchants are in charge of is typically a very buyer-centric service. Beyond that, your generating their listings content. The marketplace also funds are either paid out to your account as Reverb Bucks 42 ● TAMEBAY.COM

conduct of business. Ruby Lane also may close a shop for being rude or abusive to customers, dishonest, for unprofessional behavior, or if we feel that in our best judgement, leaving a shop open will cause future problems. – Ruby Lane

PRODUCT LISTINGS AND FULFILMENT You will need to make sure that at least 10 items are available for sale in your shop all the time but there is no maximum limit. You must also offer at least one online method of payment in your shop, such as PayPal, or offer a traditional method of payment of a credit card using your own merchant account. They advise that listings include multiple high quality images and also detailed written descriptions. You fulfil your sales as you deem fit. The demographics of Ruby Lane users are quite intriguing. 93% are aged between 40 and 70 and 85% are women. As a group, they are well-educated, have disposable income, TAMEBAY’S TAKE ON RUBY LANE MARKETPLACE MARKETPLACE OVERVIEW and most importantly, are already comfortable and familiar What we know about Ruby Lane is that they are strict on Ruby Lane is a marketplace based in the United States that with buying (and often selling) online. listing quality. Merchants there really have to produce specialises in the sale of antiques, art, vintage collectables quality listings to satisfy the guardians of the buyer and jewelery. It was founded back in 1998 by Tom Johnson experience and there is nothing wrong with that. But we and Jim Wilcoxson, so has weathered the storms of boom SELLER REGISTRATION AND REQUIREMENTS use the term strict advisedly. and bust successfully. Consumers spend between $60- It’s quite straightforward to start selling: just sign up $199 per order and 90% of consumers feel confident with your personal details and then you can embark upon Additionally, we hear that it can sometimes be hard to purchasing on Ruby Lane. To get a sense of what’s selling opening a shop. make those fixed fees worthwhile. There may be no commissions, but the upfront costs and the minimum on the site right now, check out their Top 50 section for And before you have done that, you cough up a fee of $75 listings can be hard to sustain. But all that said, it looks like items that are popular here. for start-up then a $15 monthly fee to keep the show on Ruby Lane is a worthwhile experiment for Americans who As they say of their philosophy: the road. There are no sales commissions. You will also sell in the relevant verticals. Others are best to experiment be liable to pay a $20 advertising fee which goes towards and approach with circumspection before committing to it We pride ourselves in our service, ease of use, and the online and print advertising costs they incur to keep too much. reliability for all of Ruby Lane’s visitors; finding items everything ticking over. So $35 a month basic. There are quickly and easily is key to our business. Our strategy also one-time listing fees of $0.30 for each item you list for is to integrate the real world transactions of antiques sale. If you sell over 150 items, you get a discount on those and collectibles into the Internet’s expanding global listing fees. community. They say of merchants on the site: – Ruby Lane Ruby Lane holds our shop owners to a very high, ethical, TAMEBAY.COM ● 43

MARKETPLACE OVERVIEW SELLER REGISTRATION AND REQUIREMENTS TAMEBAY’S TAKE ON RUE DU COMMERCE Rue du Commerce is a French marketplace that opened in You’ll need to apply to start selling here and you can find Rue du Commerce is one of the online avenues for 2009. It started out concentrating on consumer electronics the registration page in English here. In terms of fees. CarreFour, the French hypermarket chain, and that brings but it has since broadened its horizons to welcome a There is no application cost or listing fees. But sellers advantages. They are increasingly concentrating their broader selection of goods. Since 2016 it has been owned are liable for a monthly €40 subscription. There are also efforts online and there is potential for you to get involved. by one of France’s biggest supermarket chains, Carrefour. commissions payable on successful sales, depending on It’s also important to note that ecommerce in France They boast that one third of French online shoppers use category. continues to grow and the opportunity to make sales the marketplace. (despite Brexit) is significant. It’s reported that Rue du Commerce has a total turnover of But they are picky and the selection criteria are not €439m. They have a total customer base of 9 million and PRODUCT LISTINGS AND FULFILMENT published. We’d be particularly interested to know if you’ve 6 million unique visitors per month. Notably, the average If you have existing inventory and listings available on other been selected or, indeed, rejected from selling on this spend is quite high at €180. It’s reported that there are marketplaces, the easiest way to get your goods onto Rue marketplace. just 750 sellers on the marketplace so there’s still space du Commerce is via a third party marketplaces integration. for you. The word is that they are very keen to expand their Lengow offers sellers an easy way to get your listings live product offering and welcome international sellers on to via the API. You fulfil the goods yourself and tracking is the marketplace who offer unique goods that will appeal to advised. For more information from Lengow about Rue du French shoppers. Commerce, check out this page. 44 ● TAMEBAY.COM

MARKETPLACE OVERVIEW Spartoo is a French marketplace based in Grenoble that has a presence in 31 countries including Belgium, Czechia, to offer a minimum of 250 SKUs to make the grade. They you need to optimise your titles, images and descriptions Denmark, Finland, France, Germany, Greece, Hungary, urge retailers to contact them via the form here indicating rather like you do on eBay. Italy, Netherlands, Poland, Portugal, Slovakia, Spain, your full name, company, website, available product types, Sweden, China and the United Kingdom. They claim a courier service used, brands, contact email address, customer base of 450 million registered users and offer phone number. You can make enquiries to marketplaceuk@ TAMEBAY’S TAKE ON SPARTOO customer support in 12 languages. spartoo.com. Spartoo is a big marketplace that’s hugely popular across Europe and particularly important if you sell in the realms They started of as a pure-play shoes and footwear online of footwear and clothing. If you’re doing decent volume retailer in 2006 but then started offering their own online PRODUCT LISTINGS AND FULFILMENT in the UK or elsewhere and want to expand then it’s well marketplace opportunities to third party sellers in 2014. You can upload your inventory using the API, their backend worth exploring. They have a huge customer base and, And, although they are relatively unknown in the UK, they listing facility or using CSV files. There are no listing fees if you can ship effectively overseas, there’s a lot to like. are very much a household name in France and elsewhere but a £35 monthly fee applies and there are commission That said, by all accounts, they are a discerning venue in Europe. Brands such as Converse, FitFlop, Lacoste and fees ranging between 15% and 20% of the final sales price. and getting accreditation can be tricky. But that shouldn’t Timberland are already active on the site. Sellers fulfil orders themselves, parcel tracking is required discourage you from having a go. If you are a reasonably as standard and sellers must offer a local returns address in big footwear or clothing retailer you stand a good chance, country. Payments are disbursed in sterling every 35 days. not least if you are based in the UK because Spartoo is SELLER REGISTRATION AND REQUIREMENTS looking to expand here. Registration on Spartoo is by application and you’ll need Spartoo doesn’t offer much in the way of onsite promotional options so to find profile and prominence TAMEBAY.COM ● 45

MARKETPLACE OVERVIEW regularly contribute to the site. Items must be of good quality, in There are no fees for listing or selling but members pay a The Decorative Collective was launched in 2009 by Jane good saleable condition and as described. monthly membership fee, which includes a yearly marketing levy and current fees are only disclosed to those making an Walton, a dealer herself. It is a busy and friendly online This marketplaces accepts both antique and 20th Century application for membership. Marketplace, created to introduce buyers to dealers from dealers and also consider those creating 21st Century items of the UK and Europe selling antique, mid-century and non-mass-produced, hand made or bespoke items of quality. vintage furniture, lighting, mirrors, art and accessories for the Home and Garden. TAMEBAY’S TAKE ON THE DECORATIVE COLLECTION PRODUCT LISTINGS AND FULFILMENT The Decorative Collective is marketplace operated on a On each product page, buyers can complete a contact form membership scheme rather than with a transactional fee Dealers are provided with their own login to The Decorative with their contact information and enquiry which will be based structure. It is designed for antique and collectibles Collective, giving you 24 hour access to manage the site yourself. sent directly to the Dealer who will respond. Each dealer dealers and as such many of the items will be high value, Dealers load their own items and deal with enquiries from is allowed to specify their own preferences for accepting one off, extremely rare and extremely desirable. payment and agreeing any storage of a piece. It’s also clients that are made via the site using the online enquiry form. accepted that you might enquire about the dealers best This is not a mass market destination, but one that will There is no limit overall as to how many items dealers can price or make an offer for items you’re interested in. attract buyers with high net worth looking for quality items upload but they request a maximum of 5 items are loaded at any and as such you’ll only find professional dealers from one time. the UK and Europe featured on the site. These dealers SELLER REGISTRATION AND REQUIREMENTS Top level categories on The Decorative Collective are: may well sell on other online marketplaces as well as Dealers on The Decorative Collective have to be full time and Furniture; Lighting; Mirrors; Accessories & Textiles; Garden & at physical auctions, but members’ best stock will be professional Dealers, and carry sufficient stock to be able to Architectural; and Art, Sculpture & Photography. reserved for The Decorative Collection. 46 ● TAMEBAY.COM

MARKETPLACE OVERVIEW After being vetted and registered, sellers can send weekly it only costs a dollar to produce. The reason is that there is no The Steel Store an independent and autonomous virtual inventory sheets to The Steel Store team to be uploaded in streamlined service for a buyer to purchase materials with marketplace open to and providing significant benefits to the database. The second method is an automated process ease. where they connect to The Steel Store API to get access to all participants in the industrial materials supply chain. Currently, this marketplace will only be of interest if you are s real-time inventory. The company helps producers, distributors, traders, and steel producer or supplier in the US, but marketplaces like this manufacturers in the steel industry by enabling them to Customers will be able to see: are likely to become ever more important in different verticals manage risk, improve cash flow, reduce inventory, and as supply chain innovation continues. grow sales. The company aims to continuously improve • The quantity available for sale customer experiences by delivering technology-led • The rate at which it sells for solutions to operate more efficiently. • The type of steel (as well as measurements) • And where it will ship from SELLER REGISTRATION AND REQUIREMENTS Sellers are vetted and registered by The Steel Store and you can contact their team here to be registered. TAMEBAY’S TAKE ON THE STEEL STORE The Steel Store is a startup that’s developed an autonomous B2B marketplace for steel producers, distributors, traders, and PRODUCT LISTINGS AND FULFILMENT manufacturers to engage directly and automatically without There are two ways to list items for sale on The Steel Store. the need for a broker. Currently, businesses like Home Depot charge high rates of $20-30 for a roll of galvanized steel, when TAMEBAY.COM ● 47

name goods catering to increasingly sophisticated Chinese You can examine the full fees schedule on this page but as consumers and is the most visited B2C online retail is typical there is a commission fee on successful sales, website in China. which varies per category but mostly seems to be 5%. And there is also an annual subscription charge payable – Tmall Global to keep your storefront up and running. Again that varies MARKETPLACE OVERVIEW by category but $5k – $10k USD seems to be the norm on Tmall is one of the Alibaba ecommerce outlets in China Tmall Global. and offers a huge online selling opportunity. Launched in SELLER REGISTRATION AND REQUIREMENTS 2014, the purpose of Tmall Global was to make it easier Firstly you will need to prove that you are a valid copyright for merchants outside China to get their goods to the holder or authorised seller for your goods. And then FULFILMENT AND PAYMENTS burgeoning ecommerce shopping population in China. crucial aspects of the Tmall Global experience require Payments are processed via their in-house Alipay system Specifically, it means that a merchant based outside China you to create a unique storefront where you can offer your and the fee there is 1% of the sale price and any additional doesn’t need to create a specific legal entity and can fulfil goods for sale and also generate product listings that postage costs. You can choose to fulfil yourself from goods from outside of China. will site within your store. There are different store types wherever you are based in the world or you can use Tmall’s (Flagship Store, Flagship Store (Marketplace), Authorized And most notably, as you would expect of the world’s most increasing fulfilment system, which comes at a cost but Store, Specialty Store) and to open one merchants must populous country, the scale of Tmall is staggering and they can be done from within China making for faster delivery. submit a $25,000 security deposit. currently boast 400 million buyers, buying from over 50,000 merchants who sell over 150,000 brands. To find out full details of the marketplace from them and full details (in English of how to register), you can find full TAMEBAY’S TAKE ON THE TMALL GLOBAL MARKETPLACE As they say of the purpose of Tmall Global: details here. But as they are keen to point out in their blurb, Tmall is an expensive but effective way of accessing the Tmall.com is an open business-to-consumer (B2C) Tmall is an open platform with a self-service onboarding Chinese online selling community. But it will likely only be platform enabling businesses world-wide to reach China’s system and generally does not involve itself with store suitable for bigger merchants selling recognised brands vast and growing consumer market. Tmall.com has establishment. But you can request assistance from the who have established expertise in selling online. established itself as the destination for quality, brand- Tmall Global business development team at the link above. 48 ● TAMEBAY.COM

MARKETPLACE OVERVIEW PRODUCT LISTINGS AND FULFILMENT Trade Me is integrated with many of the multi-channel Trade Me was estbalished in 1999 by Sam Morgan and The marketplace works rather more like eBay than software providers so it isn’t terribly hard to start listing acquired by Apax Partners in 201. It is the most popular Amazon, which means you can prosper by creating and and selling there. Are you tempted? online shopping destination in New Zealand. They don’t honing your own listings. But they do want to accredit just offer the sales of goods, but also excel at motors and overseas sellers. Trade Me says it wants to work with dating too. According to their site stats page, at time of sellers who have solid ecommerce expertise already and TAMEBAY’S TAKE ON TRADE ME writing, they claim Trade Me has 11,601 people online right seeks to attract sellers generating approximately £125,000 Trade Me represents an interesting opportunity. Not only now, 4,877,241 live accounts and 7,422,618 live listings. to £200,000 a year on existing marketplaces. Sellers in is it the key ecommerce player in New Zealand, where New Zealand are free to sell goods without hindrance. Amazon and eBay have largely failed to penetrate, the country offers a sophisticated and affluent clientele that You can make your listings via the API, a content SELLER REGISTRATION AND REQUIREMENTS are well aware that they are relatively remote. Kiwis expect management system and spreadsheet/CSV upload. Sellers that delivery will take time and are generally realistic, from If you want to start selling on Trade Me in New Zealand, manage fulfilment without marketplace interference. they’re keen to hear from UK sellers. The DIT (Department everything we hear. They broadly embrace the selection for International Trade) has negotiated a discount on fees. There are no monthly subs or listing fees: you just pay for they get from shopping online and don’t expect that You can enjoy a 15% reduction in commission from 9.85% sold listings through success fees and payment processing. overseas purchases will be arriving on the next day. gross (including payment fees) to 8.37%. Find out more Disbursement is every 30 days. here. As a seller outside of NZ, you’ll need to make sure you’re adept at despatching to New Zealand if you’re keen to hook up with Trade Me. TAMEBAY.COM ● 49

MARKETPLACE OVERVIEW Trouva is an exclusive shopping website that specialises in beautiful and high-end homewares, objet d’art, clothing and gifts. It is a curated marketplace with a team making sure that the range they offer is current and responds to and good quality products with a distinctive, cohesive style. TAMEBAY’S TAKE ON TROUVA the trends of discerning shoppers. This isn’t a bargain They seek “boutiques selling brands (or making products) There is no doubt that Trouva is a beautiful website selling basement marketplace full of tat, that’s for sure. But it that are as interesting and unique as our customers. It beautiful things. But it’s clearly keen to retain control and does seem to fulfil a valid niche, even if it so far lacks seems like they are highly selective. the cache of being a smartly curated website. They also brand name recognition. Take a look and you’ll see the kind You can find and fill in the application form on this page. boast a strong social media presence on all the usual of items they like. You can search in the usual way or let channels, including the likes of Pinterest too, and thats a them help you find something you want to buy with their smart move for pretty objects curated guides and inspiration. Trouva have 1.5 million PRODUCT LISTINGS AND FULFILMENT It’s hard to make a judgement about how successful they visits every month and over 800 independent boutiques in Trouva will help you create winning listing, they expect are, and if it works for sellers, but if you’re trendy shop with 13 countries. top-notch imagery, and fulfilment is undertaken by the fantastic goods already for sale in your offline shop then it merchant. In some cases click & collect can be made could be a good fit. Although they do appear to be rather picky. available. Such is the relatively modest scale of the SELLER REGISTRATION AND REQUIREMENTS marketplace, it looks like they will assist you in creating They say they seek boutiques with a bricks and mortar engaging product pages for discerning shoppers. There is shop, with fixed opening hours and do not accept no information freely available on the costs of selling. applications from online-only shops. They want outlets 50 ● TAMEBAY.COM

MARKETPLACE OVERVIEW 5,000 verified product suppliers. It is used by 139 NHS PRODUCT LISTINGS AND FULFILMENT The Virtualstock marketplace is a platform which trusts in the country. In a few steps you can list your full product catalogue and emanated from the retail sector and has been successfully All suppliers on the Edge4Health are authorised by NHS showcase your current and future product ranges. Buyers will used by leading UK retailers such as Kingfisher, Dixons Shared Business Services – half owned by the Department instantly see the quality of your product data and images so Carphone and John Lewis to help them compete with of Health – and have already been supplying the NHS. The having a robust catalogue is key to success. Amazon by extending product ranges online. Based in Edge4Health™ is now used by 139 trusts out of 240 in the Retail buyers can view your company profile, connect with your Reading, they are effectively Europe’s largest established country. Prior to this crisis, Virtualstock’s platform was sales team, and message for pricing. In turn, yours sales team drop ship software as a service solution. fully integrated across 20 trusts so the expansion of their can recommend selected product ranges to buyers. With retailers facing ever increasing competition on the services has been rapid. Since 20.03.2020, £30m worth of high street, winning online is more critical than ever and products have been purchased through the platform from the Virtualstock marketplace enables them to do so with those 20 fully integrated trusts. TAMEBAY’S TAKE ON VIRTUAL STOCK minimal up front costs but a vastly increased offering. Turning this valuable resource to assist the NHS in a time The Virtualstock marketplace is now helping NHS Trusts SELLER REGISTRATION AND REQUIREMENTS of national and indeed international crisis is the right secure critical PPE supplies for hospitals, for free, thing to do. One day however, the pandemic will be behind The Virtualstock marketplace is designed for brands, not us and as retailers take time to assess their operations through its plug-and-play marketplace solution called traders. If you are a brand it enables you to upload your product The Edge4Health™, delivered in partnership with NHS and retail estate, Virtualstock should be a platform that catalogue on EDGE EXPO and immediately get in front of UK brands consider to gain exposure on national UK retailers’ Shared Business Services – half owned by the Department retailers looking to sell dropship products. of Health. Virtualstock’s platform is an extension to the websites. In the mean time, if you have certificate from the NHS Supply Chain with two million products available from Department of Health register now as an NHS supplier. TAMEBAY.COM ● 51

MARKETPLACE OVERVIEW corners of the globe, and they love our product. We are the shoppers. You will need to upload your own images, Wish is the world’s biggest mobile based shopping site sixth largest eCommerce company in the world and we’re descriptions and product details to the site. Wish is also being the #1 shopping app on Google Play and #2 on Apple shooting for #1.” integrated with a number of multi-channel management store, selling on Wish enables you to reach more than 80+ tools, including Linnworks, so the easiest way to get your countries of consumers around the world. full inventory onto the marketplace is by using such a tool. SELLER REGISTRATION AND REQUIREMENTS Predominantly dealing with clothes and accessories, but You can apply to sell on Wish using the link below. Sellers also allowing the sale of homewares and other goods, fulfill their own sales and must provide tracking information TAMEBAY’S TAKE ON WISH everything happens on the app. They claim to have 300 to the marketplace. Goods must be shipped in 5 days or Wish Wish is huge. The numbers speak for themselves and it’s million items available and thousands of new buyers will cancel the order and refund the shopper. Payments are massively popular and successful, not least with those joining the site every day. made to the Wish marketplace and disbursed to sellers minus all important millennials who have significant spending In particular, the idea centres on bargain prices and selling fees owed. There is no registration fee, subscription or power. The product range is already astonishing but, from deep discounts that catch the eye of shoppers. The Wish listing fees but a sales commission is payable. a European perspective, there’s still great potential to get involved as a seller. From a Tamebay perspective, it’s worth marketplace is best suited to sellers of high margin If you want to find out more about selling on Wish then noting, that in the past few weeks that it’s obvious that consumer goods who can sell and ship in bulk. check out this page. Wish is spending a lot of money on advertising and it’s been As they say: “Wish is an eCommerce platform that lets hard to avoid it on Facebook with adverts there and brand users shop millions of products at deep discounts on their recognition is growing making it a good opportunity for the mobile phone. We have over 300 million users across the PRODUCT LISTINGS AND FULFILMENT right sellers. world, from Russia to Brazil to the United States to the far High quality photography is essential for attracting 52 ● TAMEBAY.COM

MARKETPLACE OVERVIEW PRODUCT LISTINGS AND FULFILMENT Perhaps the marketplace Yatego doesn’t want non-German Yatego is a German-language online marketplace and Yatego isn’t the most demaning or controlling of Sellers. But that seems unlikely. Maybe all this points to popular shopping destination, featuring goods from 10k marketplaces. All payments are made directly to the seller the fact that it could be a tricky but extremely worthwhile merchants selling 5 million products and 16 million by the buyer and merchants are in charge of their own horizon with little competition from UK Sellers. It’s hard to product variants. The site enjoys visits from 3.4 million fulfilment by whichever method they prefer. say. (Perhaps the only certainty is that German language unique users per month, predominantly from Germany, proficiency when trading there is going to be absolutely You can plug in your existing product feed to build your Austria and Switzerland. Yatego covers the full spectrum of vital). shop inventory. It’s an easy integration if you already use product verticals. the likes of Linnworks, Magento or PlentyMarkets. But the numbers speak for themselves and it’s possible to integrate easily with Yatego and list your wares there with relative ease via a third party software provider. So, SELLER REGISTRATION AND REQUIREMENTS TAMEBAY’S TAKE ON YATEGO remembering that fulfilment to Germany and Austria In order to start selling here you need to build a shop on is relatively easy and efficient, Yatego is well worth If truth be told, trying to find out exact details and the marketplace. You can then market that independently considering. But bigger marketplaces there may make information about selling on Yatego has been quite tricky. but, additionally, the goods in that shop are also more sense as a first step. That problem could be interpreted in a number of different automatically included in the marketplace. Details about ways. Perhaps the marketplace isn’t suited to UK sellers, what you need to do to open a shop are scant. And we can’t and German shoppers don’t want to buy from Brits. But we ascertain exactly what the registration criteria are. We know that isn’t true from other marketplaces who cherish would love to hear from you if you know more. UK sellers. TAMEBAY.COM ● 53

MARKETPLACE OVERVIEW Yumbles is a British, curated marketplace connecting food lovers with the UK’s best small batch independent food and drink producers across the country. It was founded by SELLER REGISTRATION AND REQUIREMENTS using an online form. You fulfil your orders yourself and husband and wife team Simos Kitiris and Katie Kitiri who tracking isn’t compulsory. both have backgrounds in various online marketplaces and Yumbles is a curated marketplace and registration is by technology businesses. They claim to have 9937 unique application. They say that there are a number of things they are looking for in potential sellers including originality, all products for sale from more than 1799 makers. It’s not TAMEBAY’S TAKE ON YUMBLES known how much traffic they get or how many shoppers natural produce, carefully and ethically sourced ingredients, regularly use the site although they do playfully say that great quality photos of the food (not just packaging) and Yumbles is a good looking site that plugs into lots of trends. Yumbles shoppers collectively consume ten million calories foods not widely distributed. You can apply to sell here. It’s a niche marketplace and we think specialist and honed a week from products they buy on the marketplace. shopping experiences are going to be more important in There are no registration, subscription or listing fees. future. It focusses on high end quality goods that you might They say of their aim: “We’re on a mission to champion Commissions are simple. The selling fee fee is 18% + 30p not otherwise be able to get hold of in your area. It also passionate small batch producers like you and see your (subject to VAT) per order. This fee is applied across the gross or speaks to the trend for excellent quality food and buying business flourish. We take care of the e-commerce total order value (i.e. product charges + shipping charge). Your directly from producers. It’s also a good looking website challenge leaving you to do what you do best – make show earnings are disbursed monthly via bank transfer automatically. that is a pleasure to shop on. That said, it has yet make stopping food.” a massive splash and greater awareness is desperately needed if it’s going to fulfil its possible potential and PRODUCT LISTINGS AND FULFILMENT become a go-to shopping destination for foodies. Once selected you can upload your listings to Yumbles 54 ● TAMEBAY.COM

satisfaction as a critical aspect to their business success Needless to say, with such a big player, Zalando is and that’s why they promote, and are proud of, their integrated with multichannel ecommerce providers mantra: “Free Shipping! Free Returns!” They claim that (including ChannelAdvisor) so that’s probably the best way MARKETPLACE OVERVIEW under their Partner Program 2500 stores operated by 200 to make your inventory available to shoppers. Zalando is a massive retail phenomenon in Europe. They brands are currently live on the site. deliver to customers in 17 countries. They operate in Germany, Austria, Switzerland, France, Belgium, the TAMEBAY’S TAKE ON ZALANDO Netherlands, Italy, Spain, Poland, Sweden, Denmark, SELLER REGISTRATION AND REQUIREMENTS Zalando is a massive player in Europe, especially Germany, Finland, Norway, Ireland, Luxembourg, the Czech Republic Sellers must have a registered office in Germany and when it comes to fashion and accessories. And they are and the United Kingdom. must also offer free shipping and a 100-day free returns approaching the challenge by being different from Amazon. The latest figures to hand say that they have 32 million guarantee. You’ll also need your own website store to Their elegant and curated fashion sites are price sensitive active buyers and 380 million visits per month. It is stated demonstrate your credentials. but they don’t aim for low low pricing as standard. So if you on Zalando’s website “We are evolving from simply a have great products to sell, you can also command good If you want to apply to sell on Zalando, then email partner- fashion retailer to an online platform. Through numerous prices, especially if you have something that Zalando itself [email protected] to introduce your company. different channels and by offering a diverse array of doesn’t sell. services, Zalando already connects all the major players If you have a SKU that they sell themselves, you’re competing in the fashion industry – from end customers, through PRODUCT LISTINGS AND FULFILMENT with them and they will give their own goods prominence, even retailers, brands, stylists and factories, to advertisers.” As noted before you need to offer free shipping and if you’re cheaper. So originality and exclusivity is a good way of One distinctive aspect of Zalando is personalisation. They returns. Shipping via Hermes is required. Tracking is getting cut through and making sales. use their knowledge of previous purchases to recommend advised and you’ll need to offer high quality photography and curate selections to promote and entice shoppers in the Zalando house style to fit in with the site and gain to return and buy more. Zalando considers customer prominence. TAMEBAY.COM ● 55

CHRIS DAWSON QUILL CHEYNE LAUREN FRUNCILLO EDITOR IN CHIEF GROUP ACCOUNT DIRECTOR GRAPHIC DESIGNER [email protected] +44 (0) 7741911283 [email protected] [email protected] 56 ● TAMEBAY.COM

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