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50 New Marketplaces 2 ● Tamebay.Com EXPAND YOUR BUSINESS TO 50 NEW MARKETPLACES 2 ● TAMEBAY.COM WELCOME TO OUR MARKETPLACES GUIDE So much changed forever in 2020. With the coronavirus spreading the risk across platforms lowers your risk but also pandemic and with other events such as exiting the Brexit increases the complexity. However, there are a plethora of different Transition agreement and a global effort to collect more VAT tools and services to assist you from carriers who have created and sales tax from cross border transactions, there is still marketplace connectors to download and ship orders to multi- much change yet to come. In fact, it would appear now that channel management solutions to manage multiple marketplace far from a ‘new norm’ which many are describing the only and webstore platforms from a single console. constant will be yet more change. The challenges become greater when selling overseas with At the start of 2020 we never expected to see our high streets customs, taxes, language, and currencies thrown into the mix, but close and this has made selling online more crucial than it’s important to realise that the skills you use to manage your sales ever for every retailer. And, for many, that naturally means on any single marketplace are largely the same regardless which encompassing marketplaces to extend their reach beyond platform you trade on or which country that platform serves… and their own website and social media platforms. again you’ll find technology solutions to assist. The only question you should be asking yourself is not ‘Can I manage this platform?’ but rather ‘Are there buyers on this platform MARKETPLACES YOU’LL FIND IN THIS GUIDE that would purchase my products?’ We know, particularly in the UK, that eBay and Amazon are the two and It’s likely that these two dominant marketplaces will be at the forefront when you consider where to sell. In FIND THE LATEST MARKETPLACES ON TAMEBAY this Marketplace Guide, fully updated for 2020, we aim to On Tamebay for the past decade and a half the best tips have introduce you to other marketplaces e.g. specialist venues always come from you, our readers. If we have missed a for DIY, recycled or upcycled premium products, high end marketplace you want to know more about then get in touch antiques and collectibles and a host of other niche verticals. and we will help spread the word. Since we first published a We even cover marketplaces which only sell products from Marketplace Guide in 2016, several marketplaces have vanished one manufacturer such as Eames (furniture) and Bricklink (Souq is now part of Amazon, Walmart closed Jet.com), but others (LEGO). have sprung up in their place. An omnichannel strategy is more key then ever and our We will continue to explore the opportunities new marketplaces aim in this eBook is to explore some of the opportunities have to offer on a daily basis on Tamebay but, in the meantime, marketplaces can offer and if you find just one marketplace we wish you well and offer the 50 marketplaces contained within that is a good fit for your business then it is a success. this eBook with the hope that you’ll find a new venue on which to expand your business. MULTI-CHANNEL & MULTI-COUNTRY Chris, Co-Founder & Editor, Tamebay There are compelling reasons to diversify your business and TAMEBAY.COM ● 3 The way the world looks at ecommerce has changed To cater to this increased demand and further our exponential drastically in 2020. With the government-mandated growth, we have our sights set on global expansion, fuelled by lockdowns putting a stop to shopping in brick-and-mortar significant investment: starting this year, we’ll be taking our stores, the global ecommerce market saw an immense uptick convenience-based marketplace model worldwide. By 2023, in sales and as a result, online marketplaces are thriving customers in over 140 countries will have access to products now more than ever. During and even after lockdown, online from every size and type of retailer through OnBuy, along with marketplaces have been a lifeline for consumers: being able the ability to transparently compare everything from price and to effortlessly access a wide range of products (essential reviews to warranty and delivery time - all to provide them and non-essential) in one place without having to leave their with the best possible shopping experience. homes has resulted in online shopping becoming the norm. Online retailers that sell with us will have instant access to With this increased consumer interest comes increased any and all of our markets, putting their products in front of demand for both wide-ranging and specialist marketplaces a global audience. We recognise the challenges that come alike. While marketplaces like OnBuy, Amazon and eBay with international expansion and wanted to make this process (where you can buy almost anything) have thrived, so have the simple for sellers, just like selling through OnBuy is already, niche verticals - given the increased amount of time spent in so we’ll take care of currency conversion and translation their homes, people are keen to get stuck into DIY and home automatically. Our marketplace is designed to work for sellers improvement projects, so marketplaces like ManoMano and of all sizes, so we’ll give them full control in which markets Houzz have become even more popular. they want to sell to and whether they want auto-currency conversion and auto-translation. Beyond this surge in interest, what does the future hold for marketplaces? Consumers are increasingly expectant of an One of the many things that the start to 2020 has shown us all online experience that caters to their wide-ranging needs, is that the world is increasingly connected and increasingly from specialist homeware marketplaces to one-stop shops, reliant on online shopping. There’s a world of buyers waiting so ensuring you not only have the products that people want out there - it’s time to embrace the future of ecommerce and but an experience they’ll remember is crucial. start expanding your business beyond borders. Through being able to offer consumers a huge variety of By Cas Paton, founder of OnBuy products at great prices, OnBuy became the fastest-growing marketplace in the world. Along with a significant increase in visitors from the UK (resulting in OnBuy ranking as the fastest-growing large ecommerce site in the UK), we’ve seen increasing amounts of buyers from overseas territories (including the USA, Australia, France, UAE, Canada, Ireland, Sweden, Denmark, Germany and more). 4 ● TAMEBAY.COM CONTENTS Allegro 5 Linio 30 ASOS 6 Luxecycled 31 Bazar 7 ManoMano 32 Bol.com 8 Mellow 33 Bonanaza 9 Newegg 34 Bricklink 10 Neweggbusiness 35 Catch.com.au 11 OnBuy 36 CDiscount 12 OnTruck 37 Coolshop 13 Otto 38 Cosmetic Megastore 14 Privalia 39 Discogs 15 Rakuten Japan 40 Eames 16 Reverb 41 Etsy 17 Ruby Lane 42 Fnac 18 Rue du Commerce 43 Folksy 19 Spartoo 44 Fruugo 20 The Decorative Collective 45 G2A.com 21 The Steel Store 46 GAME 22 Tmall Global 47 GittiGidiyor 23 Trade Me 48 Houzz 24 Trouva 49 JD.com 25 Virtual Stock 50 Jumia 26 Wish 51 La Redoute 27 Yatego 52 Lazada 28 Yumbles 53 letgo 29 Zalando 54 TAMEBAY.COM ● 5 MARKETPLACE OVERVIEW SELLER REGISTRATION AND REQUIREMENTS customisable and not on a catalogue basis. Free shipping Allegro is the biggest online marketplace in Poland. It’s a Registration on Allegro is easy. To sign up just go to is highly recommended. A local returns address is homegrown enterprise that enjoys 40% share of the total allegro.pl, click on “My Allegro->Create An Account” and recommended but not mandatory. There are no monthly ecommerce market with more than 21 million customers, follow the instructions. You then need to set up a PayU subs or listing fees: you just pay when you sell. of which 90% shop monthly on the site according to account, the wallet service that collects all your Allegro reports. It’s interesting to note that neither eBay or takings. You don’t need a Polish bank account because Amazon have been particularly successful and don’t PayU funds can be remitted to a UK bank account. TAMEBAY’S TAKE ON ALLEGRO dominate Polish ecommerce. Poland is a country of nearly If you want to sell to Poland, then Allegro is the primary The process to register is easy so you don’t need to be 40 million people. choice. And as a UK seller, with ready access to Polish accredited or approved. You can sell new goods in most talent who can help, it is a realistic option. The relative Poland is an interesting ecommerce market because the verticals. weakness of Sterling will help, as does the close share of retail that is made online is relatively low: only 4% links between the UK and Poland. Postage, fulfilment in 2019, compared to 22.3% in the UK. Internet penetration and returns do represent a challenge but nothing is is also lower. And the same is true with mobile and PRODUCT LISTINGS AND FULFILMENT insurmountable. Brexit uncertainty though does represent smartphone usage compared to the UK or Germany. But It’s worth noting that Allegro is entirely in Polish so one a future concern. all of the above are growing and Poland offers exponential real benefit you can enjoy is having a native Polish speaker growth in a territory that’s not already full of competition. in your business. Indeed, language is probably the biggest barrier to selling on Allegro. You’ll need to produce listings in Polish and also provide customer service in the language.
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