ANNUAL REPORT 2012 CONTACT DETAILS Postal Address: Phone: +61 7 5599 3800 PO Box 928 Coolangatta QLD 4225 Fax: +61 7 5599 5097 Street Address: Email: [email protected] Suite 215, Level 2 Showcase on the Beach Web: www.surfingaustralia.com 72-80 Marine Parade Coolangatta QLD 4225 ANNUAL REPORT 2012 REPORT ANNUAL | 2 CONTENTS About Surfing Australia 2-3 Chairman’s Report 4 CEO Report 5 Message from the Australian Sports Commission 6 Partners 7 Board Member Profiles 8-9 Staff Profiles 10-13 High Performance Centre 14-15 High Performance – Executive Summary 16-17 National High Performance System 18 High Performance Athlete Services 19 High Performance Coaching 20 National Training Camps 21 Sports Science 22 TravelSIM Team Australia 24-25 Sport Development – Executive Summary 26-27 VEGEMITE SurfGroms 28-29 Surf Schools 30 Education 30 Boardriders 31 Community Participation 31 Sponsorship, Communications & Events – Executive Summary 32 Sponsorship Australasia Awards 33 Sponsorship 34-35 Australian Surfing Awards & Hall of Fame 36-37 Media 38-39 Surfing Australia TV 40 ANNUAL REPORT 2012 2012 REPORT ANNUAL A Two Wave Total 41 Events 42-43 State Branches 44-45 Financials 46-48 | 1 ABOUT SURFING AUSTRALIA Surfing Australia is a not-for-profit incorporated National Sporting Organisation that was formed in 1963 to establish, guide and promote the development of surfing in Australia. Surfing Australia is the representative body on the International Surfing Association (ISA) of which there are 72 member countries and is recognised by the Australian Sports Commission, the Australian Olympic Committee and is a member of the Water Safety Council of Australia. Surfing underpins an important part of the Australian coastal fabric. It forms part of a lifestyle in which millions participate with a mystique in which millions more have a documented interest. Vision: Values: To become a mainstream commercially sustainable sport, Surfing Australia will: and to promote surfing as an iconic Australian lifestyle. a. Be open, ethical and accountable in all that we do Mission: b. Proactively operate as a leader in the Australian and global surfing community We will grow surfing’s position and profile through c. Be aware of, respect and be responsive to successful working relationships with stakeholders; stakeholder needs innovative thinking; the performance of Australian athletes; and a dynamic management team delivering world’s best d. Enjoy and have pride in our work surfing programs. e. Actively embrace change SURFING AUSTRALIA STATISTICS The following statistics give a broad overview of the reach of surfing in Australia and the part that Surfing Australia plays in servicing our members and the community at large. t 2.5 million recreational surfers (Sweeney Report) t "QQSPYJNBUFMZ 420,000 annual Surf School participants t 107 affiliated Surf Schools operating on over 550 Beaches Australia Wide t 5IF(JSMT(P4VSGJOH%BZXBTEFMJWFSFECZ52 Surf Schools with more than 2400 participants t 2292 Surfing Australia Accredited coaches t 950 Surfing Australia Accredited judges t 212 affiliated Boardriders Clubs t 17,287 Boardriders Clubs members t .PSFUIBO422,000 unique views and 825,000 visitors in 2012 to Surfing Australia websites t .PSFUIBO20 national events annually t .PSFUIBO2000 national event participants t 4VSGJOHSFNBJOTPOFPGUIFNPTUNBSLFUBCMFTQPSUTJO"VTUSBMJB t 0WFS1 in 10 Australians are surfers (Gemba 2010) t 3 in 10 surfers are female (Gemba 2010) t "SPVOEBUIJSEPGOPOTVSGFSTXPVMECFJOUFSFTUFEJOMFBSOJOHUPTVSG (FNCB ANNUAL REPORT 2012 REPORT ANNUAL | 2 2012 ASP World Junior champion Jack Freestone PIC CREDIT ASP/Robertson 2012 ORGANISATIONAL HIGHLIGHTS t )VSMFZ4VSGJOH"VTUSBMJB)JHI1FSGPSNBODF$FOUSFPGGJDJBMMZPQFOFE t )VSMFZBOOPVODFEBTOBNJOHSJHIUTTQPOTPSPGUIF)1$ t 7FHFNJUF4VSG(SPNTQBSUJDJQBOUTSFBDIFEJOGJSTUZFBSPGQSPHSBN t 7FHFNJUFTJHOFEUPBOFXUISFFZFBSEFBMGPSOBNJOHSJHIUTUP4VSG(SPNT t 7FHFNJUF4VSG(SPNTMPHPBOEDBMMUPBDUJPOPONJMMJPOKBSTPG7FHFNJUFJOTUPSFTOBUJPOBMMZ t 4VSGJOH"VTUSBMJB57IBMGIPVSTIPXTSFMFBTFEPOGSFFUPBJS57o$IBOOFMOBUJPOBMMZ t /FXTQPOTPSTTFDVSFEJO)BSWFZ/PSNBO 4POZ '$4 )VUDIJOTPO#VJMEFST 4PVOEXBWF )BSMFZ%BWJETPOBOE57.& t 8JOOFS#FTU3JHIUT)PMEFSDBUFHPSZBUUIF4QPOTPSTIJQ"VTUSBMBTJB"XBSETGPSUIF*BN4VSGJOH"VTUSBMJB/JLPODBNQBJHO t ZFBSDFMFCSBUJPODPNNFNPSBUJWFDPJOSFMFBTFEJOQBSUOFSTIJQXJUIUIF"VTUSBMJBO.JOU t ZFBSCPPLQSPKFDUDPNQMFUFXJUIBVUIPS1IJM+BSSFUUTFUGPSMBVODI/PWFNCFS t (PME.FEBMBUUIFJOBVHVSBM*4"8PSME4615JUMFTJO1FSV t "VTUSBMJBO4VSGJOH"XBSETJO.BOMZ 4ZEOFZo3PTT$MBSLF+POFT*OEVDUFEJOUP)BMMPG'BNF t "VTUSBMJBOBUIMFUF8PSME5JUMFTJOCPUINFOBOEXPNFOBUUIF"418PSME+VOJPSTo+BDL'SFFTUPOFBOE/JLLJWBO%JKL t UI"418PSME5JUMFUP4UFQIBOJF(JMNPSF t )JHI1FSGPSNBODF4DIPMBSTIJQ1SPHSBNMBVODIFE t (PWFSONFOUHSBOUBDIJFWFEGPSOFXXBUFSTBGFUZQSPHSBNo#MVF8BUFS1BUSPMMFS t "5XP8BWF5P U B M XPNFOT57EPDVNFOUBSZDPNQMFUFEBOECSPBEDBTUOBUJPOBMMZBOEJOUFSOBUJPOBMMZ ANNUAL REPORT 2012 2012 REPORT ANNUAL t 8PNFOJO4QPSU.FEJB(SBOUBDIJFWFEGPSBEEJUJPOBMUXPZFBST t 8BIVDPNNJUUFEUPBOPUIFSTFBTPOPGUIF8BIV4VSGFS(SPNT$PNQTVQHSBEJOHUPOBUJPOBMFWFOUT t L4VSQMVT BVEJUFEGJOBODJBMSFTVMU BDIJFWFEGPSZFBSFOE+VOF t "VTUSBMJBO4VSG'FTUJWBMSVOBOEXPOJOEJWJTJPOT | 3 Norm Innis CHAIRMAN CHAIRMAN'S be maintained to prevent unplanned and more Australians to participate REPORT losses, and to ensure we continue to in, and benefit from, our great sport hold our strong financial position. of surfing. As a father of young Welcome to the Surfing Australia children myself, I am looking forward Looking to the future, 2012/13 will Annual Report for 2011/12. to introducing my kids to a healthy be a year of consolidation within and fun activity such as surfing – and the organisation. Everyone would This year was the final year of our ensuring they limit their time in front agree that market conditions in first three year plan under the of the TV and computer! management of CEO, Andrew Stark, general, and in sport sponsorship and his team, and I am very pleased in particular, are difficult. At the Surfing Australia is also very much to report that our performance and time of writing, both the Board and looking forward to 2013. This coming Management, in conjunction with achievements have surpassed all year will mark our 50th Anniversary the member States, are engaged in expectations. and we are very proud to have building a new three year plan for produced a book of our history (with In addition to the many and varied 2013/14 through 2015/16. We have 1IJM+BSSBUU UIBUXJMMCFSFMFBTFEWFSZ programs and services that Surfing no doubt that surfing as a sport will shortly, a coin and a set of stamps Australia provides, the undoubted continue to gain a higher profile, and that will be available through 2013. highlights of 2011/12 for me have we are very confident of extending We will also be holding an important been the launch of the Vegemite our initiatives in the sport even function in February in Sydney next SurfGroms initiative, the opening further, with increased support from year to mark the occasion. I urge of the Hurley High Performance corporate sponsorship. If market all concerned who have had any Centre in Casuarina, and the Surfing conditions fail to improve markedly, affiliation with Surfing Australia to Australia TV show on Television 4ME. we will just have to work all that join with us in this celebration. Surfing as a sport in this country has harder to source, and provide value never enjoyed a higher profile. for, our sponsors. Finally, I would personally like to In financial terms, I am also pleased On that note, on behalf of Surfing thank the Surfing Australia Board to report, as planned, our first Australia, I would like to thank all (who give of their time and skills surplus under the current three those companies that help support wholly on a voluntary basis), the year plan. Although the Board surfing including our major partners CEO, Andrew Stark and his great and Management always run Vegemite, Suncorp, VB, Nikon, teams in Coolangatta and Casuarina, the organisation as if it were a Hurley, Quiksilver, Wahu, Television the member States, and all those commercial business, unlike a “for 4ME, Harvey Norman, Sony and coaches, judges and officials (both profit” business, running a sport is Coastalwatch. paid and volunteer) at all levels that a very different situation. There are make surfing such an iconic activity always projects available (that are Most importantly, I would like to in this country. unquestionably good for the sport) acknowledge the support of the that just cannot be funded. As such, Federal Government through the any planned surplus could easily Australian Sports Commission, and be expended. Realistically, Surfing the personal support of the Federal Australia will never report a large Sports Minister Kate Lundy. The surplus, because funds will always multi-faceted assistance we receive be injected back into the sport. across both Sport Development, and Norm Innis However, due diligence must always High Performance, is allowing more CHAIRMAN ANNUAL REPORT 2012 REPORT ANNUAL | 4 Andrew Stark CHIEF EXECUTIVE OFFICER our existing partner portfolio that years have risen from seven to 17 to includes Vegemite, Suncorp, VB, cater for the expansion of all areas Wahu, Quiksilver, Channel 9, IDIS, of the business and the development Coastalwatch and Travelsim. A of new business departments. sincere thank you to the fantastic Importantly Surfing Australia support of all our partners who introduced innovative programs and work with us to ensure the sport is resources that position us extremely heading in