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The Vine Strategic Business Plan 12-24-2019.Docx Strategic Business Plan The Vine “The lives of four childhood friends quickly unravel after an unexpected death reunites them years later.” Confidential Information The Strategic Business Plan for “The Vine” is intended for use on a confidential basis only. The use of the plan document for purposes other than the review of the film’s proposed budget, production specifics, casting, and distribution & market information could involve serious legal consequences. This plan contains information that is proprietary and confidential to THE VINE, LLC. This obligation of confidentiality shall apply until such time that THE VINE, LLC makes the information contained in this Strategic Business Plan available to the public, if ever. With receipt of this plan, recipient acknowledges and agrees that: ● In the event the recipient does not wish to pursue this project, this document will be disposed of or returned to the address listed below as soon as possible. ● The recipient will not copy, fax, reproduce, divulge, or distribute this Plan, completely or in part, without the express written consent of THE VINE, LLC. ● All of the information contained herein is to be treated as confidential material with no less care than that afforded to your own company’s confidential material. Content Executive Summary Management Team 3 Production Team 3 Industry, Market and Distribution 4 Investment Opportunity 4 THE VINE Project Background 5 The Motion Picture 6 Description Industry Overview 7 The Independent Market 9 Distribution 11 The Investment 11 Risk Factors 12 Risk of Motion Picture Financing Risk of Motion Picture Production Risk of Motion Picture Distribution Lack of Liquidity Tax Risks Lack of Operation History Liability Loss on Dissolution Schedule A: Recent Independently Produced Motion Pictures 15 Profiles of Key Personnel Involved with The Vine 16 2 Executive Summary THE VINE, LLC is an enterprise engaged in the development and production of a singular motion picture film for theatrical, broadcast, cable, or disc distribution and video on demand markets. THE VINE, LLC goal is to produce this feature film over the next year with a budget of $300,000. This film will be entitled THE VINE, a drama genre film. MANAGEMENT TEAM The Vine Movie, LLC. Owner, Frances Claire Campbell. Production Team The primary members of the production team are experienced filmmakers with connections to vast resources throughout the Cleveland and Hollywood community. With strong connections to different areas of the film industry, the production team is able to get talent and crew members at reduced rates, and many on a volunteer or deferred basis. At no time during the entire film making process, however, is quality compromised due to compression of the budget. Production studios and Sales Representatives (distributors) within the entertainment industry are currently aware of our development process and eagerly making available technical support and production equipment ensuring high production quality is maintained. 3 The Industry, Market and Distribution The motion picture industry is a constantly changing and multi-faceted business. It consists of two principal activities: production and distribution. Production involves the development, financing, and marketing of motion pictures; distribution involves the advertising, publicizing, licensing, promotion and physical reproduction, delivery, and exhibition of completed motion pictures. With unique stories that challenge the moviegoers, independent films attract high numbers to the box office and direct-to-video distribution, plus their lower budgets allow for sizable returns. Within the independent world of filmmaking, the Drama genre (with known actors attached) remains one popular film type in the US and abroad. “A Ghost Story”, “Sleight”, “Unsane”, “Searching” and others show that these movies help tell a story of triumph after failed attempts. These films connect the viewers with the story that resonates in the current world we are living: poverty, the war against drugs and city crime. As such topics can continue its distribution life shelves as profits from these windows may be seen for several decades. The market continues to be responsive to cost-effective motion pictures made on smaller budgets. Well-crafted films made with intelligence and integrity will find their audience however modest their budgets. THE VINE, LLC will seek direct-to-video and broadcast for domestic and overseas distribution through companies who have experience in the marketing of such genre or via self-distribution channels (as a last resort). With such arch story, the VINE LLC has numerous distribution (sales representative) entities to approach including major and mini-major studios as well as independent companies. To facilitate distributing opportunities, we plan to send finalized screeners to these distribution outlets. In addition, smaller screenings are planned across the United States and Canada and screening at film festivals and conventions in non-competitive or competition categories. We will have representation at high profile markets, such as the American Film Market, Cannes, Toronto and Milan. Additional markets including pay television, games, Online, video-on-demand and others shall be exploited as well. Investment Opportunity The cost of the motion picture is expected to be three hundred thousand ($300,000). The investors shall recoup one hundred twenty percent (120%) of their initial investment PLUS a profit split of sixty-forty (60%-40%) of ALL REVENUE generated thereafter, with the Managers receiving the forty (40%). Profits will be paid out, no more than quarterly (Mar, June, Sept, Dec), mid-month, with financial statements explaining the nature of the return. Required documentation for income tax purposes will be delivered to investors at the beginning of each calendar year. 4 THE VINE Project Background Production Company: THE VINE, LLC Management Team Executive Producer: Frances Claire Campbell Producers: Johnny K. Wu, Jeremie Campbell Directors: Johnny K. Wu, Jeremie Campbell Writer: Jeremie Campbell Copyright: Script 2019 Production Budget: $300,000 USD Production Schedule: Pre-Production April 2021 Production July 2021 Post Production September 2021 Shooting Locations: Cleveland, Ohio Akron, Ohio Financing Plan: Angel & Private Investments Cast: TBD Distribution: The film will be theatrically released via Digital Cinemas plus direct-to-video/broadcast distribution through foreign and domestic markets. 5 THE VINE The Motion Picture Background Information: The Vine was written by actor/director, Jeremie Campbell. It is directed and produced by Johnny K. Wu. It is a story about America that takes place in Akron, Ohio. The core of the film deals with the opioid crisis and a group of four childhood friends whose lives unravel from the moment they are reunited years later. The Vine is fast, gritty, and entertaining. It keeps you on the edge of your seat and leaves you wanting more. Its purpose is to create awareness while inspiring change in hope for a better future. The Vine’s target market is the mainstream 16-40 year old male and female demographic, which make up the bulk of this genre’s audience. Indie drama films do very well within the United States and international markets, thereby creating a certain appeal in those territories. 6 Industry Overview The Motion picture industry is an ever evolving and multi-faceted business. It consists of two principal activities: production and distribution. Production involves the development, financing, and marketing of motion pictures; Distribution involves the advertising, publicizing, licensing, promotion and physical reproduction, delivery, and exhibition of completed motion picture. The following is a simplified overview of a complex process for the purpose of describing how the business works. Motion Picture Production A motion picture begins when a company or individual obtains the rights to a viable script. At this point, the motion picture enters the development stage where a writer is hired to edit the script to fit the director’s vision. Once financed through studio, equity or other financing, the project moves into pre-production, which involves hiring the creative personnel (actors, director, physical production crew, etc…) and securing locations in which to shoot. Following this, a shooting schedule and budget are formed and a start date is set. Principal photography consists of the actual filming of the motion picture. After principal photography concludes, the project enters the post-production phase, in which an editor and his team weave together the various scenes of the film to create a visual representation of the script. Once the picture is “locked”, optical (visual effects using lenses instead of digital means), music, sound effects, computer generated images and other elements are combined and synchronized to the picture to produce a final print. Also during post-production, materials are created directly relating to the distribution of the motion picture, for example, trailers for television, the Internet or theatrical exhibition and advertising campaigns. Shortly after post-production, a motion picture is ready for distribution. Theatrical Exhibition The most common place for a completed motion picture to start its life is in a movie theater. While this is usually the best place to see the film (big screen, great sound and popcorn), it is vitally important financially because revenues from all other windows are driven by the success of the
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