Elsevier Renews Support for Doctors Without Borders You Are What Your

issue: first quarter 2011

reproducible changes in the activity of key Elsevier renews support for Doctors metabolic genes in their livers. Those changes Without Borders occurred despite the fact that the fathers never saw Health Sciences will donate 10 percent of its their offspring and spent minimal time with their mothers, the researchers say, suggesting that the revenue from MD Consult to the international humanitarian organization nutritional information is passed on to the next They are in Haiti working to fend off waterborne generation via the sperm not through some sort of diseases and respiratory infections following the social influence. earthquake. They are in Kirkuk, Iraq, providing The new findings reported in the December 23 emergency care at an understaffed and ill-equipped issue of Cell, a Cell Press publication, add to hospital. They are in Ethiopia caring for mothers evidence that epigenetic reprogramming of genes and children caught in the crossfire of government may be an important mechanism for passing and rebel forces in the Somali region. information about the environment, and in this case The medical volunteers from Doctors Without the nutritional environment, from one generation to Borders/Médecins Sans Frontières (MSF) provide the next. … (723) relief and care in more than 60 nations around the E-update becomes ‗must read‘ for journal world. Known for its projects in wartorn regions reviewers and developing countries facing endemic diseases, Reviewers’ Update — sent to more than 25,000 MSF is an international medical association with a subscribers — gets exceptionally high open rate mission to help people regardless of race, religion of 46 percent or political beliefs. Peer review is fundamental to publishing scholarly Last year, Elsevier supported MSF by donating research, but being a peer reviewer requires subscriptions to MD Consult. This year, Elsevier expertise and a lot of time. Many peer reviewers will support MSF‘s relief efforts through ―The have also expressed a need for more guidance. For Great Giveback‖ campaign, donating 10 percent of these reasons, Elsevier strives to give reviewers all revenue for all individual annual subscriptions to the resources they need. MD Consult purchased between Nov. 15 and Dec. That‘s the purpose of Reviewers‘ Update, 31. MD Consult is Elsevier‘s premier electronic Elsevier‘s free quarterly e-update for journal clinical reference tool, used by more than 2,000 reviewers. It‘s designed to keep reviewers of healthcare organizations including 95 percent of US Elsevier-published journals up-to-date and give Medical Schools. Physicians log over 1.7 million them a sense of community. It‘s available on searches every month to find answers to their Reviewers‘ Home, along with the Reviewer pressing clinical questions and make better Information Pack and guidelines. … (723) treatment decisions. (722)

Elsevier WebShop adds more services Author/end-user platform introduces illustration services and personal subscriptions for iPad The Elsevier WebShop is an e-commerce platform for Elsevier‘s authors and individual end-users that aims to offer products and services for all aspects of their daily workflow. Launched in November, its products include language editing services, customized issues, posters based on journal articles and offprints. Because of the interest shown by customers, the WebShop has added two new products to its portfolio: Illustration Services and You are what your father ate, too Personal Subscriptions in print and on iPad. Study in Cell shows that nutritional info is assed Illustration Services on through the genes. Through Illustration Services, researchers can get We aren't just what we eat; we are what our parents world-class artistic support in creating their ate too. That‘s an emerging idea that is bolstered imagery. They can upload draft illustrations, by a new study showing that mice sired by fathers sketches or just ideas and receive a free quote fed on a low-protein diet show distinct and within 24 hours. After acceptance and payment, the

First quarter 2011 Page 1 of 5 illustration is delivered within a few days. number of journal titles per publisher, prices and Illustrations are offered in four categories: Medical, price increases for individual journal titles, average Technical, Scientific, and Graphs, Charts and journal prices and price increases per publisher. Tables. The services are provided in partnership The overall 2010–2011 journal price increase for with TNQ in India, a professional illustration Elsevier is 4.88 percent in the European market and service provider that has an extensive working 4.53 percent in the US market (the difference is relationship with Elsevier. primarily due to currency effects). When special The WebShop plans to add more services this year, product groups (including Cell Press, The Lancet including poster creation, presentation design, and Current Trends) are excluded, the average price image search and animations. … (725) increase comes to about 4.3 percent in both markets. How exercise grows a healthy heart This a slight increase from last year, when Findings in Cell may also lead to treatments for publishers made record low price increases in the people with heart disease or inability to exercise challenging economic climate. However, this is still Everyone knows that exercise comes with one of Elsevier's smallest price increases of the last metabolic and cardiovascular benefits, but scientists decade. (727) understand surprisingly little about how physical activity influences the heart itself. A new study in Rebranding avoids confusion and conveys the December 23 issue of Cell, a Cell Press new vision publication, offers some of the first molecular-level Brand initiative presents CDS businesses under insights. the Elsevier umbrella The studies in mice suggest that exercise turns on a Recently, two of our sales reps visited a hospital genetic program that leads the heart to grow as administrator who was interested in what Elsevier heart muscle cells divide. It appears that shift in had to offer. They introduced themselves and activity is driven in part by a single transcription handed him their cards – one from MEDai and the factor (a gene that controls other genes). That gene, other from Gold Standard. They were about to tell known as C/EBPb, was known to play important the administrator about our Clinical Decision roles in other parts of the body, but this is the first Support portfolio when the administrator stopped to evidence for its influence in the heart. ―We've question them. identified a pathway involved in beneficial cardiac Were they from two different companies? If so, hypertrophy – the good kind of heart growth,‖ said why do they have different business cards? Does … of Harvard Medical School. The findings may this mean it would be difficult to do business with Elsevier? The sales reps ended up spending 15 have clinical implications, particularly for those minutes explaining that MEDai and Gold Standard with heart failure or other conditions that make are actually part of Elsevier, having been acquired a exercise difficult to impossible, the researchers say. few years ago, and that they do, in fact, work together even though they work for different ―This is yet another reason to keep on exercising,‖ groups. … ―In the longer term, by understanding the By then, half the meeting was over, and the pathways that benefit the heart with exercise, we confusion detracted from the message they wanted may be able to exploit those for patients who aren‘t to convey: that Elsevier is an integrated business, able to exercise. If there were a way to modulate and we work as partners. … the same pathway in a beneficial way, it would ―We‘re still acknowledging the original companies, open up new avenues for treatment.‖ … (726) but we‘re presenting them under the family of Elsevier,‖ said Chris Dillon, Managing Director of Elsevier‘s journal price increases among Clinical Decision Support. ―We‘re giving it the lowest in industry same look and feel, so the customer sees that we all Study shows it is one of Elsevier's smallest price work for the same company. (728) increases of the past decade Elsevier‘s overall price increase for journals is World Future Energy Summit 2011 among the lowest of all major scientific ,technical Elsevier and Reed Exhibitions sign an agreement and medical (STM) publishers in the US and to co-organize the Abu Dhabi event for the next European markets, according to Research & five years Academic Relations‘ annual Journal Price Increase ABU DHABI — The World Future Energy Summit Study. (WFES) is today‘s most widely attended Elsevier's 2010-2011 price increases plotted against sustainable energy event. Last month, the annual 38 competitors in US and European markets. The conference drew 26,000 attendees from 137 annual report compares Elsevier's average price countries to Abu Dhabi, bringing together leaders increase for journal subscriptions to that of its of government and industry to focus on this competitors. It covers 9,602 journals from 39 growing field. It featured more than 180 speakers, publishers and provides information such as total including royalty, heads of state, ministers and leaders in sustainable energy from the public and

First quarter 2011 Page 2 of 5 private sectors…. the world are finding ways to support the relief efforts. Although the devastation was far greater in The summit brought together world leaders, the northern region 400 km (250 miles) north policymakers, government and nongovernment of Tokyo, Elsevier‘s Tokyo office was badly representatives, industry leaders, investors, shaken. ―It‘s the biggest (earthquake) I have experienced in my life,‖ said Office Manager technical experts, opinion leaders and media to Yoshiko Adachi. focus on practical and sustainable solutions for Yoshiko is one of 208 people who work for today‘s energy challenges and the impact on the Elsevier Japan in the Health Sciences, Science & environment and society. (729) Technology and Operations divisions. While there was physical damage to the facilities, people are Elsevier celebrates International Year of safe and everyone is accounted for. Still, life has Chemistry been far from normal. Yoshiko said public Invite customers to nominate their favorite transportation ground to a halt after the earthquake, chemist — and tell us about yours and roads were jammed, so staff had to walk home. 2011 was designated the International Year of A few stayed at the office overnight because they Chemistry by the United Nations Educational, lived too far away. Scientific and Cultural Organization (UNESCO) ―So many walking people and cars were strange and the International Union of Pure and Applied scenery,‖ she said. ―Fortunately, we are safe … But Chemistry (IUPAC). At Elsevier, a cross- it is a pity for the people in the northern part; the departmental chemistry team is encouraging damage by Tsunami is terrible. In addition, we are employees to highlight the work done by our also anxious about the explosions at Nuclear power customers – the authors, reviewers and editors who plants. We strongly hope that the problems will be make chemistry content available in all forms and solved soon.‖ who are working on solving some of the world‘s The office is expected to reopen on Tuesday. major challenges: clean water, renewable energy However, the possibility of aftershocks of and the development of medicine to prevent and magnitude 7 or greater is real – 70 percent until cure disease. ―This is the ideal time to celebrate today and 50 percent until Saturday. Yoshiko said everything that chemistry has done for us and she and her colleagues are grateful for the support everything the chemistry community has they have received, and they encourage employees achieved, ‖said … of Elsevier Information Systems to donate toward relief efforts in the north. ―We GmbH in Frankfurt. ―Chemistry is everywhere.‖ have received so many warm messages from our The omnipresence of chemistry is conveyed by the colleagues in the world, and we appreciated it very theme of IYC 2011: ―Chemistry – our life, our much,‖ she said. future.‖ How to give Elsevier is a global leader in chemistry information Re Cares has created a dedicated website that and publishing, working with the top chemists in includes links to registered charities participating in their field, including many Nobel Prize winners in the relief efforts. Through the Elsevier Chemistry. Our content is used by chemists in a Foundation‘s Matching Gift Program, employees wide range of fields, from academic researchers can have their donations doubled. studying antibiotics, anti-cancer and green Enabling people to keep working chemistry to R&D professionals for companies that Many Tokyo employees are working from home manufacture and develop agro-chemicals essential while getting updates on when the office will for sustainable farming and pharma companies reopen. This is possible because of Elsevier‘s providing life-saving drugs. Business Continuity Program, which maintains an Our participation in IYC 2011 is diverse, from Incident Management Team at each location as well sponsoring the launch ceremony January 27 at as Elsevier‘s emergency website,… President of UNESCO headquarters in Paris to providing free Health Sciences Japan, has been using the site to access to relevant journal content, including a inform staff on developments in Tokyo as they special collection of articles by the three winners of relate to the business and its employees. Business the 2010 Nobel Prize in Chemistry. Our customers Continuity is also working with RETS to are getting involved, too, contributing their views implement the new VDI solution in Tokyo, which on topics they are close to in the context of the IYC would enable critical employees without Elsevier goals and challenges facing the world that laptops to access Elsevier applications from their chemistry can help to solve. (730) home machines. Providing medical information Elsevier is providing free online access to medical Colleagues worldwide find ways to help Japan information for healthcare professionals in Japan Employees promote fundraising and business through the Emergency Access Initiative, a continuity; publishers offer free medical content partnership of the National Library of Medicine and As Japan deals with one of the most devastating the Association of American Publishers. EAI natural disasters in its history, colleagues around provides temporary free access to full-text articles from major biomedicine titles to healthcare

First quarter 2011 Page 3 of 5 professionals, librarians and the public affected by The name of the family publishing firm was spelled disasters. (732) several different ways. The most common spelling is Elzevier, according to curatorial consultant Browse Galileo, Descartes and more at Donna Sy. She said Elsevier was another common your desktop spelling but is now avoided by scholars because of Global Communications pays homage to the confusion with the modern firm. (732) House of Elzevier by creating a digital exhibition on Elsevier.com Our company through the eyes of business The Elsevier Heritage Collection is the legacy of students our modern brand. It contains 2,000 early modern The Times 100 featured Reed Elsevier's business books, with the core of the collection published by case study on corporate responsibility and the Elzevier family firm, one of the most renowned stakeholders scholarly publishers of 16thto 18th-century Europe. The Times 100 Business Case Studies are a well While the founders of the modern Elsevier firm regarded resource for business studies teachers and were not related to the Elzevier family, they chose students around the world. The case studies feature Elzevier as their namesake, and it remains an real-life examples from world-leading companies to inspiration to Elsevier as a publishing help students learn about the complexities of innovator.Over the past four decades, Elsevier has business. They are distributed to schools and built up its collection of Elzevier books. They are colleges in the UK and are also available online, housed in Amsterdam but have a growing online where they are downloaded by over 1.5 million presence that will be accessible to colleagues and people each month. scholars worldwide. For now, highlights from 24 Diesel, Kellogg's, Shell — Reed Elsevier books are online, including volumes by Galileo and Among the multinational companies that have Descartes. contributed are Diesel, Kellogg‘s, Shell — and The digital exhibition was created with the Reed Elsevier. While the first two brands may be expertise of librarian and book collector‘s well known to a fashion-conscious student whose consultant Anton Gerits, curatorial consultant diet features breakfast cereal, Reed Elsevier is not. Donna Sy, and photographer Riechelle van der A sample of feedback collated by The Times 100 Valk. The collection has not always been visible. indicates that, prior to working with the case study, When Elsevier moved to the Radarweg building in students had not heard of Reed Elsevier. One wrote: Amsterdam, the books, once displayed in a ―I thought the name Reed Elsevier sounded like handsome corporate library, were packed up in they were a posh tailors or law firm but I learned ordinary moving boxes, placed in secure storage, that they are involved with lots of information and then largely forgotten. The road to activities including publishing research magazines rehabilitation began in 2007 when Sy, then a and articles.‖ Another student had heard of The graduate student studying book history at Princeton, Lancet, one of Elsevier‘s main publications, but did was invited by YS Chi to study, catalogue and not know its parent company. Reed Elsevier preserve the collection. Secure, climate-controlled provided The Times 100 case study last year via the museum-quality shelves were purchased, and the Corporate Responsibility team, led by…. In this books were finally on display — at least for study, available free of charge at thetimes100.co.uk, colleagues who had business in the boardroom. students learn that Reed Elsevier operates in more The online exhibition now enables colleagues to than 200 locations worldwide, has annual revenues glimpse the richness of the collection. Scholars will of about £6 billion ($9.7 billion) and employs over have to wait just a few more months to peruse the 30,000 people. reference catalogue of the books Sy is bringing The aim in taking part in The Times 100 was to online. provide a service to students and show that Nearly 2,000 documentary photographs will corporate responsibility is an integral part of the accompany the online catalogue, illustrating the company – and that doing good for stakeholders is beauty and fine craftsmanship of many of the book good for business. bindings in the collection. The online short-title Reaching 200,000+ students catalogue will be officially announced and By February 2011, according to information publicized in early June accompanied by staff provided by The Times 100, the Reed Elsevier case lectures on the collection in Amsterdam and New study achieved a reach of 85,892 in five months of York. use, and The Times 100 estimates that 229,045 will ―We‘re delighted to bring the collection to life for eventually view it, based on web traffic patterns for colleagues and scholars around the world,‖ said … the same period last year. There have been ―It‘s our duty — but also our pleasure — to ensure downloads by teachers and students, and click- that the collection can be fully appreciated and throughs to Reed Elsevier, Elsevier and other studied, not only today but for generations to business unit home pages. When students were come.‖ informed about the organization, they were Elzevir or Elzevier? impressed by the scale of the business, including its

First quarter 2011 Page 4 of 5 publishing (Elsevier) and legal (LexisNexis) arms. ―Actually, um … I do,‖ I sputtered. And that‘s how ―The incredible breath of research they are involved the three of us ended up in my kitchen. As 4 p.m. in shows that they are a major business in the book rolled around, Martin and Laura were sitting at my and publications world,‖ wrote one student. kitchen table with my telephone on speaker — Another said: ―It has 11 million scientists who perched on a pile of Lonely Planet guides and old access information from their database. This is a photo albums — preparing to go live. massive amount.‖ The focus of the corporate In Laura‘s words, ―It felt like we were running a responsibility case study also meant increased pilot radio station, unsure of who was listening and awareness of the company‘s charitable and not knowing when we would be cut off.‖ But in the environmental initiatives. One student said: ―I think end, the webinar went well, and our efforts were that the case study shows that Reed Elsevier is a worth it. responsible company. For example it provides ―We were very encouraged to see that over 100 14,000 books every year to the people... It also editors joined our first S&T strategy webinar,‖ reduces its carbon footprint by using video and Martin said. ―More than 50 of them were Editors- conference calls rather than travelling across the in-Chief, and that alone means the project was a world to meetings.‖ success.‖ Two more strategy webinars for editors Reed Elsevier's stakeholders include local are planned for later in the year. They are part of a communities. During RE Cares Month 2010, RE ―suite of relations-building approaches for the held its fourth global book drive, with employees academic community,‖ (734) companywide donating 18,000 books for local and developing-world readers. The office donating the 'Newborn granddaughter has brought us a largest relative number of books was LexisNexis new hope' Risk Solutions in El Paso, Texas (732) Japan colleague shares his story on My Elsevier

News When webinar plans go awry In the wake of the tsunami and Team's makeshift Plan B gives new meaning to earthquakes in Japan, employees there have the term 'agile' returned to the office, but life is far from When a technology glitch threatened to put the normal. This week, … an Account Manager… in kibosh on an important webcast, this trio had to Tokyo, submitted an inspiring story to My Elsevier think fast. Hannah Foreman, Academic Relations News. Manager for Research & Academic Relations, The catastrophic Tsunami disaster that happened in writes about how “thinking outside the building” Japan on March 11th has shocked the entire world. led to an unusual solution. Because of the power outage, no transportation was Martin Tanke, Managing Director of S&T Journals, available. Usually it takes me a little over an hour and Laura Hassink, VP of Strategy and Journal to get home, but I could not go home until the next Services, were scheduled to broadcast a live day, after traveling more than 12 hours. My second webinar for our Science & Technology editors. The daughter, who was expecting ababy, was home, and topic was content innovation and publishing as soon as I got home, Nanami was born on March platform developments, and more than 200 editors 13.she went into labor. Rushing to the hospital, had registered. fortunately, she delivered a healthy little girl, S&T Journals and Research & Academic Relations Nanami, on the 13th. had spent weeks planning and preparing for the We still get aftershock earthquakes every day, we webinar. A trial run through had gone smoothly, have scheduled power outages and radiation plant and as the day drew closer, registrations were issues. During this difficult time in Japan, my flowing in at an encouraging pace. But during a newborn granddaughter has brought us a new hope. mid-morning test on the day of the event, it became I strongly believe she will grow up as a strong and clear that there was trouble in paradise. Access to considerate person. Watching the horrific images the online media player failed, and without access, on TV, we are grateful my families are all safe; at Martin and Laura would not be able to give their the same time our hearts go out to those who are in presentations, leaving our editors hanging in affected area. (734) cyberspace. Over the next few hours, after numerous phone calls and visits with local and global IT services, it became clear that access for highlights the entire Amsterdam building was blocked. But where would we find a private room with Elsevier connect secure internet access and conference call facilities - a compilation of Elsevier Connect for members of within an hour? We explored various Plan Bs as the VGEO, especially for former employees of Elsevier - clock ticked away. A conference room at the nearby Editorial: [email protected] Marriott Renaissance proved to be logistically Distribution: [email protected] impossible, as did similar locales. At one point, I remember wondering to myself, First quarter 2011, covers issues 722 – 734 ―Does Starbucks have Wi-Fi?― Martin then said: ‖It‘s a shame none of us lives nearby.‖

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