Reliance Mart Is One Such Subsidiary
CHAPTER 1 INTRODUCTION The Reliance Group founded by Dhirubhai H.Ambani (1932-2002), is India’s largest private sector enterprise, with businesses in the energy and materials value chain. The company Reliance Industries Limited was co-founded by Dhirubhai Ambani and his brother Champaklal Damani as Reliance Commercial Corporation. In 1965 the partnership was ended and DhiruBhai continued. Reliance was established as a textile concerns in the year 1966. This company followed a diversified a diversification strategy since its inception. It vertically integrated. This resulted in formation of many subsidiaries. Reliance Mart is one such subsidiary. Reliance Mart is a part of the Reliance Industries is actually the largest conglomerate in India. Reliance mart is the subsidiary company of Reliance Industries. Founded in 2006 and based in Mumbai, It is the largest retailer in India in terms of revenue. Its retail outlets offer foods, groceries, apparel and footwear, lifestyle and home improvement products, electronic goods and farm implements and inputs. The company’s outlets also provide vegetables, fruits and flower. It focuses on consumer goods, consumer durables, travel services, energy, entertainment and leisure, and health and well being products, as well as on educational products and services. Backward vertical integration has been the cornerstone of the evolution and growth of Reliance. Starting with textiles in the late seventies, Reliance pursued a strategy of backward vertical integration – in polyester, fibre intermediates, plastics, petrochemicals, petroleum refining and oil and gas exploration and production – to be fully integrated along the materials and energy value chain. The group’s activities span exploration and production of oil and gas, petroleum refining and marketing, petrochemicals (polyester, fibre intermediaries, plastics and chemicals), Textiles, retail and special economic zones.
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