Cantina Sociale Valpolicella Negrar Was Founded at a Time of Political and Economic Uncertainty Due to the Great Depression After 1929
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land passion values people THE MYTHOLOGY OF WINE THE WINERY TODAY Working together to share our knowledge TODAY: THE IDENTITY OF CANTINA VALPOLICELLA DI NEGRAR IN THE HEART OF THE REGION Cantina Valpolicella Negrar is located in the Veneto region, in the heart of Valpolicella Classica, just a few kilometres from Verona and Lake Garda. TODAY: THE IDENTITY OF CANTINA VALPOLICELLA DI NEGRAR UNIQUE YET WITH MULTIPLE FACETS Today Cantina Valpolicella Negrar has 230 members who grow their vines across the varied terrains of Valpolicella Classica. This diversity gives the winery its unique strengths. TODAY: THE IDENTITY OF CANTINA VALPOLICELLA DI NEGRAR COMBINING OUR PROFESSIONALISM AND EXPERIENCE Our members are guided in the vineyards by our own technical staff, involving the growers in developing and improving our products, combining their practical experience with our scientific and technical knowledge, creating a shared company culture. TODAY: THE IDENTITY OF CANTINA VALPOLICELLA DI NEGRAR A BRIDGE: BETWEEN PRODUCER AND CONSUMER The technical team at the winery acts in the role of “director”, managing the whole wine production process; from the vineyard, through to marketing and promotion, all activities that a small producer working alone could not take on. TODAY: THE IDENTITY OF CANTINA VALPOLICELLA DI NEGRAR DANIELE ACCORDINI General Manager & Technical Director TODAY: THE IDENTITY OF CANTINA VALPOLICELLA DI NEGRAR LUCA BISSOLI Sales Director TODAY: THE IDENTITY OF CANTINA VALPOLICELLA DI NEGRAR UGO FEDRIGO Administrator Director TODAY: THE IDENTITY OF CANTINA VALPOLICELLA DI NEGRAR DENIS ANDREIS Director of Certification THE WINERY IN THE PAST Working together for quality IN THE PAST: THE FOUNDATION OF CANTINA SOCIALE VALPOLICELLA DI NEGRAR 23rd AUGUST 1933: A TOUGH DECISION Cantina Sociale Valpolicella Negrar was founded at a time of political and economic uncertainty due to the great depression after 1929. IN THE PAST: THE FOUNDATION OF CANTINA SOCIALE VALPOLICELLA DI NEGRAR A CO-OPERATIVE CELLAR BORNE WITH HIGH HOPES Six local gentlemen blessed with good veronese breeding and land owners, decided to share together the aim of presenving the identity of the terroir and its wines. At the time, there were many who speculated in purchasing small allotments and blending the local grape varieties with some from other regions. IN THE PAST: THE FOUNDATION OF CANTINA SOCIALE VALPOLICELLA DI NEGRAR QUALITY ABOVE ALL From the beginning, the company decided to sell wines under its own label, focussing on quality, and prizes at various international exhibitions quickly rewarded this choice. IN THE PAST: THE FOUNDATION OF CANTINA SOCIALE VALPOLICELLA DI NEGRAR QUALITY ABOVE ALL “Today, we can truly say that the Cantina Sociale della Valpolicella stands above other Veronese companies for seriousness of its industrial and commercial work, and that you have acquired status of real merit in showing the truth of the original wine of Valpolicella.” Messedaglia, 1944 IN THE PAST: THE FOUNDATION OF CANTINA SOCIALE VALPOLICELLA DI NEGRAR OUR FIRST GREAT SUCCESS STORY: AMARONE First produced back in 1938, following a lucky oversight by Adelino Lucchese, the head of the winery. IN THE PAST: THE DISCOVERY OF AMARONE FROM BITTER RECIOTO TO AMARONE Recioto was the traditional sweet wine of the Veneto, renowned for 800 years, and with complete fermentation of all its sugar into alcohol, it became a different wine, powerfully “bitter” or amaro. IN THE PAST: THE DEVELOPMENT OF CANTINA 1957: TWO CELLARS MERGE Cantina Sociale Valpolicella Negrar merged with Cantina Produttori della Valpolicella, also located in Negrar since its foundation in 1945, to become one co-operative with 80 members. The company then moved to the site where it remains today. IN THE PAST: THE CREATION OF THE DOMÌNI VENETI BRAND 1989: DOMÌNI VENETI Following the expansion of our markets throughout the ‘60s and ‘70s, we created a new brand dedicated to restaurants and food, with a name that reflected the origins of the Venetian lands where the vineyards are planted. IN THE PAST: THE SUCCESS OF DOMÌNI VENETI 2004: THE FIRST “TRE BICCHERI” AWARD TO A CO-OPERATIVE In 2004, Recioto Vigneti di Moron - Domìni Veneti 2001 was the first ever wine from a co-operative in the Veneto to be awarded the top rating of “Tre Bicchieri” in the leading Italian wine guide, Gambero Rosso. THE WINERY TODAY in numbers TODAY: THE WINERY IN NUMBERS 230 MEMBERS TODAY: THE WINERY IN NUMBERS 733 HECTARES UNDER VINE TODAY: THE WINERY IN NUMBERS HIGHLY SELECTED VINEYARDS The majority of our vineyards are planted on hillsides, ideal locations for vine growing. TODAY: THE WINERY IN NUMBERS THE “CRUS” OF DOMÌNI VENETI It’s among these vineyards that we select the best grapes to become the “cru” wines of our Domìni Veneti brand. TODAY: THE WINERY IN NUMBERS MARKET SHARE 30% Italy 70% Export TODAY: THE WINERY IN NUMBERS EXPORT MARKETS TODAY: ORGANIZATION CHART BOARD CHAIRMAN Renzo Bighignoli VICE-PRESIDENT Gianmichele Giacopuzzi GENERAL MANAGER Daniele Accordini EXECUTIVE ASSISTANT Marina Valenti ADIMISTRATIVE SALES DIRECTOR TECHNICAL DIRECTOR DIRECTOR OPERATIONS DIRECTOR Luca Bissoli Daniele Accordini Chief Financial Officer Denis Andreis Ugo Fedrigo LABORATORY ASSISTANT Emanuele ACCOUNTING RECEPTION PRODUCTION LOGISTICS Francesca DOMESTIC SALES VITICULTURALIST Cristina Guardini Susanna Poletti Rossano Savoia Cristiano Fedrigo Stefania Lavarini Claudio Oliboni Marchesini Marastoni Chiara Nobis Pietro Chiesa Nicolò Polettini Piero Degani Carlo Callari COMMUNICATION EXPORT & MARKETING Natascia Lorenzi Gianluca Cittadini SALES PLANNING Gianmarco Bonaldi VALPOLICELLA The key values of the winery VALPOLICELLA: THE KEY VALUES OF THE WINERY A LAND DEEPLY ENTWINED WITH WINE Cantina Valpolicella Negrar is in the heart of Valpolicella Classica, a land with ancient winemaking traditions, thanks to its ideal conditions for viticulture. VALPOLICELLA: THE KEY VALUES OF THE WINERY A LAND WITH A MILD CLIMATE Situated at altitudes between 120 and 600 m above sea level, Valpolicella has a climate favourable to viticulture, thanks to its proximity to Lake Garda giving a Mediterranean microclimate, and the Lessini Mountains that protect the area from cold north winds. VALPOLICELLA: THE KEY VALUES OF THE WINERY A LAND BLESSED BY THE SUN Good exposure to sunlight and fresh, drying breezes are ideal for the drying of grapes. VALPOLICELLA: THE KEY VALUES OF THE WINERY BASALT Found in the Marano Valley LIMESTONE Found in the Negrar Valley CHALK Found in the Fumane Valley DENDRITIC SOILS Found around San Pietro STONY SOILS Found in the upper Negrar Valley RED SOILS Found around Sant’Ambrogio di V.lla A LAND OF VARIED SOILS Valpolicella is made up of different geological formations, offering the potential for a range of characters in the wines produced there. VALPOLICELLA: THE KEY VALUES OF THE WINERY PERGOLA TRAINING The typical training system used for vines in Valpolicella is well suited to the local vine varieties, and allows for good exposure of the grapes. However it does mean we have to pick entirely by hand. VALPOLICELLA: THE KEY VALUES OF THE WINERY VERTICAL SHOOT POSITIONING A technique introduced to the plains of Valpolicella. The winery is trialling this method in its experimental vineyards. VALPOLICELLA: THE KEY VALUES OF THE WINERY CULTIVATION ON TERRACES The typical dry stone walled terraces allow vines to be grown on steeper hillsides with good sun exposure, and heat accumulated by the stones during the day can be radiated back to the vines at night. VALPOLICELLA: THE KEY VALUES OF THE WINERY CULTIVATION ON TERRACES They are constructed from limestone or other rocks containing the fossilized remains of ancient sea creatures. However they are costly to maintain. VALPOLICELLA: THE KEY VALUES OF THE WINERY OUR LOCAL GRAPE VARIETIES: CORVINA • The most important grape variety. • Gives body and structure to the wine. • Also gives colour and keeping potential. VALPOLICELLA: THE KEY VALUES OF THE WINERY OUR LOCAL GRAPE VARIETIES: CORVINONE • Usually mixed into the blend with Corvina. • Gives body and aromas of spice to the wine. • Grows well on hillside sites. • Sensitive to fungal diseases. VALPOLICELLA: THE KEY VALUES OF THE WINERY OUR LOCAL GRAPE VARIETIES: RONDINELLA • Provides colour. • Disease resistant and consistent quality. VALPOLICELLA: THE KEY VALUES OF THE WINERY OUR LOCAL GRAPE VARIETIES: MOLINARA • Optional under the latest regulations. • Gives elegance and flavour to the wine. • Light in colour. VALPOLICELLA: THE KEY VALUES OF THE WINERY SELECTED HARVESTING For grapes destined for drying, we only start picking once the maturation of the bunches ensures they will dry well. VALPOLICELLA: THE KEY VALUES OF THE WINERY HARVESTING VALPOLICELLA Grapes destined for Valpolicella Classico come directly to the winery where they are checked for sugar levels. VALPOLICELLA: THE KEY VALUES OF THE WINERY APPASSIMENTO • Physical changes: reduction in weight by dehydration. • Chemical changes: formation of new compounds under influence of Noble Rot (Botrytis cinerea). • Increased alcohol levels and more body in the wine, adding to its ability to keep for long periods. • Vital for producing Amarone and Recioto. • Typical in Valtellina and Valpolicella. VALPOLICELLA: THE KEY VALUES OF THE WINERY HISTORY OF APPASSIMENTO Drying grapes on the floor: the oldest technique. VALPOLICELLA: THE KEY VALUES OF THE WINERY HISTORY OF APPASSIMENTO Drying grapes on wires known as “picai”. VALPOLICELLA: THE KEY VALUES OF THE WINERY HISTORY OF APPASSIMENTO