26. Dear Green Place | , , UNITED KINGDOM

Reusables Categorized and Mapped

Radius Glasgow | [email protected] http://deargreenplace.org Author: Map team

Background: More than 100 Reuse Shops Discovered

Glasgow, Glaschu in Gaelic meaning consistently overlooked. ties. The map aims to raise public “dear green place” is the largest city Given the city’s size, the first awareness of this under-appreciated in Scotland. Despite the many parks Glasgow-wide Green Map is a the- sector and the social, economic and and green spaces the city is far from matic map focusing on Reuse. Mar- environmental benefits they bring to being green in a truly sustainable keted under the brand Dear Green the city. sense. With a motorway extension Place, it features over 100 charity 20,000 copies of the Green underway and massive program of shops, community enterprises and Map are being distributed through regeneration focused on developing grassroots environmental organisa- a network of charity shops, libraries Glasgow as the retail capital of Scot- tions who provide reuse opportuni- and community events. land, environmental sustainability is

Charity shop after charity shop, the mapmakers spent up!

Glasgow’s Dear Green Place Map, front and back concepts with customers. Impacts: Design Transformation This is the first time that Icons representing 14 categories of gow Community Recycling Forum, comprehensive information about household items have been created and Gener- reuse opportunities has been pro- for the project. Arranged in a stan- ous Scotland – a national program vided in such an accessible format. dard grid, they help people identify promoting waste awareness in char- The project has increased liaison where to donate and buy reusable ity shops. The project was coordi- between the featured organisations goods more effectively. In addition, nated by a small team of volunteer and generated publicity for them, graphics encouraging people to Mapmakers and supported by the many of whom operate with very use public transport, cycle and walk creative organisation Radius Glas- limited marketing budgets. were incorporated into the map. gow. To inform the design process, The data and design of the The map has been devel- university students worked in char- printed map formed the basis of a oped in collaboration with the Glas- ity shops and tested out design web-based version to follow.