Family Handyman Is the #1 Trusted Source for DIY Home
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Family Handyman is the #1 trusted source for DIY home- improvement information, giving consumers the how-to advice and ideas they need to create the 2020 home and lifestyle of their dreams — while also celebrating the pride of a project well done. The brand offers accurate, fully tested content Media by a staff of experts and former pros. Every issue also features contributions from more than 1,100 Kit reader-volunteer Field Editors. DIGITAL Haven Home A community of 10+ sites sharing real stories and voices that inspire an engaged audience of homeowners, DIYers and building industry professionals Brand Monthly Unique Visitors 10MM FamilyHandyman.com Trusted source providing advice and step-by-step instructions Map for DIYers to improve their homes, gardens and more Monthly Unique Visitors 6.4MM MAY 2019 MAY BUILD IT. FIX IT. LIVE IT!® PRINT EASY-TO-BUILD PLATFORM DECK 37 HOME OUTDOOR HACKS t INSIDE OUTDOOR FIREPLACE ROOM!living Social Media t Family Handyman BENCH STORAGE DECK Facebook 944K+ fans SLEEK STORAGE EASY * BENCH DIY t * Published 8x per year RESTORING YOUR LAWN DECK Pinterest 1.2MM+ followers t Circulation 1.2MM LEAKY TOILET A FIX #1 for engagement or actions per post BUILD THIS *FIREPLACE IN 1 DAY! among all measured magazines t Audience 4.8MM SMART BULBS FIX TOILET LEAKS Instagram 57K+ followers PLUS: PROTECT YOUR FURNACE | SMART BULBS | RESTORE YOUR LAWN MAY 2019 59400_Cover_May19.indd 1 3/11/19 3:00 PM Twitter 21K+ followers Tablet Edition Newsletters • Available on iPad Amazon Kindle FH Daily Hints & Tips • • B&N Nook Google Play Zinio Monthly Circulation 800K+ Texture • Magzter Stuff We Love Monthly Circulation 335K+ EDITORIAL SERIES Video Branded and custom videos Ultimate Series on FamilyHandyman.com Family Handyman Ultimate Series features projects that reveal amazing transformations including Shed and Garage DIY University On-demand courses taught by the pros to sharpen your home repair DIY skills SOURCE comScore Multiplatform 12-month average ending September 2019, MRI Spring 2019; Social as of October 2019 Digital Overview FamilyHandyman.com Trusted source providing advice and step-by-step instructions for DIYers to improve their homes, gardens and more. 6.4mm Monthly Unique Visitors 54% 46% Men Women 53 $91k Median Age Median HHI A community of 10+ sites sharing real stories and voices that inspire an engaged audience of homeowners, DIY & décor enthusiasts and building industry professionals. 10mm Monthly Unique Visitors SOURCE comScore Multiplatform 12-month average ending September 2019 Print Powerhouse Family Handyman is #1 in circulation and is the only magazine to raise its rate base TWICE over the last three years. 1,200,000 1,200,000 1,135,000 1,200,000 1,100,000 1,000,000 1,000,000 1,000,000 1,000,000 800,000 750,000 750,000 800,000 700,000 650,000 650,000 650,000 600,000 500,000 450,000 400,000 200,000 '17 '18 '19 '17 '18 '19 '17 '18 '19 '17 '18 '19 '17 '18 '19 '17 '18 '19 0 8X FREQUENCY 10X FREQUENCY (2018) 8X FREQUENCY (2018) 9X FREQUENCY (2017) 6X FREQUENCY (2017) 9X FREQUENCY (2017) 9X FREQUENCY 6X FREQUENCY 6X FREQUENCY 4X FREQUENCY 4X FREQUENCY Audience (000) Comp(%) Education (000) Comp(%) Total 4,818 Graduated College + 1,529 32 Men 3,144 65 Attended/Graduated College + 3,122 65 Women 1,674 35 Occupation Age Employed Full Time 2,393 50 18-49 1,730 36 Professional/Managerial 979 20 35-54 1,730 36 Construction/Trade 700 15 30+ 4,576 95 Median Age 56.2 Engagement 43 minutes spent reading an issue 54% read 3 of 4 issues 48% When I am going to make a purchase, the ads in this publication SOURCE AAM 2017-2019; MRI Spring 2019, Starch 2018 help me make my decision Home Starts Here Family Handyman's mission 40% is to empower families to maintain $79k 82% $245k+ Median Own Home Value Median and improve their homes with HHI Home $250k Home Value inspiring projects, expert advice and clear instructions. We continue to help readers achieve their goals 90% 67% 74% by extending our editorial agree agree agree voice with the following sections... “We are always “My family tends “We are adapting seeking to improve to have a home our home as our our home” improvement project family structure going at all times” changes” Health Storage + Work Organization Wheels Tech Maintenance + Repair SOURCE: The Modern Family; Trusted Media Brands/ Kantar Consulting Custom Study; MRI Spring 2019 2020 Edit Calendar MAR JUN OCT/NOV Buy, Sell, Stay Before You Call... Kitchen & Features Features Bath Remodel • • 10ThingstoKnowBefore SidewalkMakeover Features • HiringanElectrician Replacing&AddingGarden • EnergySavingAppliances • GuidetoHiringaReal WindowShutters • 10WaystoSaveDuring EstateAgent Ad Close: 12.13.19 aBathroomRemodel Materials Due: 12.20.19 Ad Close: 3.23.20 Ad Close: 7.27.20 On Sale: 2.18.20 Materials Due: 3.30.20 Materials Due: 8.4.20 On Sale: 5.19.20 On Sale: 9.22.20 APR JUL/AUG Tools & Gear WINTER Ultimate Camper Features Ultimate • BuyersGuidetoaTableSaw Features Smart Home • Pro TipsWhat'sina • GetVehicleReadyforaRoadTrip Carpenter'sToolBelt? • CordlessGearforCamping Features • SafestSmartTechnologyfor Ad Close: 1.13.20 Ad Close: 4.17.20 YourHome Materials Due: 4.24.20 Materials Due: 1.21.20 • SolarSmartHomeProducts On Sale: 6.16.20 On Sale: 3.17.20 ThatWillLowerYourBills Ad Close: 9.28.20 SEPT Materials Due: 10.6.20 MAY On Sale: 11.24.20 Ultimate Backyard Ultimate Garage Features Features • HowtoKeepYourLawn • BrilliantWaystoOrganize ChemicalFree YourGarage • UpgradeYourStoopin • Pro TipsforPlanningYour 5EasyWays DreamGarage Ad Close: 2.24.20 Ad Close: 6.15.20 Materials Due: 3.3.20 Materials Due: 6.22.20 On Sale: 4.21.20 On Sale: 8.18.20 EDITORIAL CONTENT SUBJECT TO CHANGE DIY University Family Handyman DIY University offers online courses that are based on the best of home repair professional expertise, but explained in a way that's easy to understand. From quick classes to premium workshops, there is a course for any level! Marketing 74% Opportunities Avg. renewal rate for • subscription members Course Sponsorship • Content/ Development/ % Licensing 30 • Product Placement of quick class purchasers are repeat 50 Minute avg. of quick classes student engagement Press Buzz DIY University 2.6 featured in Hours spent by The New York Times! premium course students engaging with content online Ultimate Series Throughout the year, Family Handyman editors show DIYers how to create ultimate transformations in an exclusive editorial franchise across key print, digital and social channels. The Series Currently Includes • May Issue Backyard Transformation • July/August Issue Ultimate Camper • September Issue Garage Makeover • Winter Issue Smart Home Living Marketing Opportunities • Print Editorial integration within step-by-step guides • Digital Destination featuring downloadable plans, videos & extra tips • Promotion Co-branded banners, social media and e-newsletters Garage Shed More than 8/10 Agree 9/10 Trust If I were to update my Family Handyman garage, I would consider when it comes using the products & to projects like this brands shown in the article Print Ad Specs Magazine Bleed Size Live Area Trim Size Spread 15.25" x 10.75" 14.5" x 10" 15" x 10.5" Full Page 7.75" x 10.75" 7" x 10" 7.5" x 10.5" 1/2 Horizontal 7.75" x 5.375" 7" x 4.625" 7.5" x 5.125" 1/2 Vertical 3.875" x 10.75" 3.125" x 10" 3.625" x 10.5" 1/3 Vertical 2.75" x 10.75" 2" x 10" 2.5" x 10.5" 1/3 Square — 4.375" x 4.625" 4.375" x 4.625" 2/3 Vertical 5" x 10.75" 4.25" x 10" 4.75" x 10.5" NOTE For Bleed Sizes, keep all non-bleed material 1/4" from trim Digital File Requirements Ad Portal Information • The required file format is PDF/X-1a 2001 (vector) 300 dpi. https://tmbi.sendmyad.com • All supplied PDF/X-1a files must be CMYK. No spot colors. • Create an account or log in if an account All fonts and images should be embedded. Do not apply style is already established attributes to basic fonts. • Select “Send Files” • For instructions on how to create a PDF/X-1a go to – • Select - Publication (i.e. Family Handyman ) https://tmbi.sendmyad.com – under HOME - • Select - Issue (i.e. March 2020) select DASHBOARD – select VIEW FAQs. ** Do not use dashes, underscores or apostrophes when • Trusted Media Brands, Inc. utilizes Virtual Proofing technology. typing the name of your ad A hard copy proof is no longer required. If you opt to use a SWOP proof for your internal color approval render at 100% of size. For more information or production questions, please contact: Leslie Kogan Senior Production Manager T 914.244.5433 E [email protected] Production Dates & Rates Production Schedule Issue Ad Close Materials Due On Sale MARCH 12.13.19 12.20.19 2.18.20 APRIL 1.13.20 1.21.20 3.17.20 MAY 2.24.20 3.3.20 4.21.20 JUNE 3.23.20 3.30.20 5.19.20 JULY/AUGUST 4.17.20 4.24.20 6.16.20 SEPTEMBER 6.15.20 6.22.20 8.18.20 OCTOBER/NOVEMBER 7.27.20 8.4.20 9.22.20 WINTER 9.28.20 10.6.20 11.24.20 • Advertising Rates Rate Base: 1,200,000 4-Color Gross Rate 2-Color Gross Rate B&W Gross Rate Full Page $85,460 Full Page $76,910 Full Page $72,640 2/3 Page $68,710 2/3 Page $61,840 2/3 Page $58,400 1/2 Page $53,410 1/2 Page $48,070 1/2 Page $45,400 1/3 Page $38,070 1/3 Page $34,260 1/3 Page $32,360 1/6 Page $21,070 1/6 Page $18,960 1/6 Page $17,910 Covers Contact Gross Rate Contact your account Cover 2 $102,550 manager for more details or John Dyckman $98,280 Cover 3 VP, Integrated Sales $111,100 T 646.518.4263 Cover 4 E [email protected] All rates are gross.