Expanding the Self-Service Suite: Unlocking the Value of Data 17 June 2015 – with Fieldology Logi Analytics Confidential & Proprietary Speakers
Mark Lockwood Product Marketing Manager Logi Analytics
Paul King Managing Director Fieldology
Logi Analytics Confidential & Proprietary Agenda
1 The Continuum of Self Service
2 Case Study with Fieldology
3 Q&A
3 Logi Analytics Confidential & Proprietary The Failed Promise of BI
…Because Today’s Tools End User Adoption Aren’t Focused on the is Faltering… End User Needs.
• Takes too long
• Difficult to use
• Outside the context of business
4 Logi Analytics Confidential & Proprietary Driving User Adoption
Tailored to users roles and skills Easy-to-use and intuitive products Customized and engaging user experiences
Easily embedded
Balances Business and IT needs
5 Logi Analytics Confidential & Proprietary The Continuum of Self-Service Analytics
“Consumers” “Creators” “Analysts”
Defined Experience Managed Experience Self-Directed Experience
Consume Interact Personalize Query Author Share Connect Discover Collaborate
6 Logi Analytics Confidential & Proprietary Working Together to Meet IT and Business Needs
Defined Experience Managed Experience Self-Directed Experience
BI Development Platform Driven By IT
Visual Analytics Application Driven By the Business
7 Logi Analytics Confidential & Proprietary Accelerating Growth & Leadership
Accelerating Growth Gartner 2015 Magic Quadrant • > 300% growth past 5 years • 1,600+ customers • 200 team members • Offices in the US, UK and Sweden • $50M in funding ($27.5M Oct. ’13)
Accelerating Leadership • Biggest mover on “Completeness of Vision” axis • 1 of 2 “BI Challengers” • Ranked #2 in Overall Innovation1
8 Logi Analytics Confidential & Proprietary 1 According to Gartner’s 2015 Survey of BI Vendors Agenda
1 The Continuum of Self Service
2 Case Study with Fieldology
3 Q&A
9 Logi Analytics Confidential & Proprietary Introduction
How to solve the problem of Field Marketing
Paul King linkedin.com/in/paulkingmd
10 Logi Analytics Confidential & Proprietary Background
Formed in 2010 as a technology consultancy developing field management, data capture, automation and BI solutions to help companies performing field marketing improve results.
Over 15 years experience delivering global solutions for brands that help them make better decisions, faster. Helping them increase sales, gain customers and be compliant.
Part of the Activate Solutions Group. Total brand engagement.
Head office in Swindon, UK. 3 key teams. Product development, Consultancy and BI.
Microsoft certified partner.
11 Logi Analytics Confidential & Proprietary Field Marketing
The act of using field staff to influence the sale of products through physical activities that can be measured to show a return on investment.
Examples of activity
Merchandising (Product availability and display) Mystery shopping (customer service and standards) Audits (market research - own and competitors) Sampling/demos (brand awareness and direct sales)
12 Logi Analytics Confidential & Proprietary Field Marketing
When you start with an deep rooted belief you will prove it to be true.
Less than 10% of companies collect or acquire the data they need to prove a ROI on their field marketing spend.
Sales have changed… is it due to my field marketing strategy?
Actions in store? Influencing factors? Results? Increase facings Seasonal variance ePOS (granular) Build display Distribution issues Distribution Hand out samples Book stock errors Put up posters Competitor promotion Forecasts Agree a promotion Local variance Weather
Field marketing budgets are cut when no-one can confidently say there is a return.
13 Logi Analytics Confidential & Proprietary The Challenge
To help brands increase sales and prove ROI through better use of technology
Field management
Mobile data capture
Data services
Real time reporting
ROI reporting
14 Logi Analytics Confidential & Proprietary The Challenge
To help brands increase sales and prove ROI through better use of technology
Assumption
Strategy Informed decisions
Field Management Dynamic changes ‘Having the ability to flex our plans and Activity Effective tools change our direction on a daily basis is critical and the only way to make informed decisions about that is to have live data’ Data Multiple sources Jason Sutherland UK and Ireland Sales Director BI / Analysis Feature rich
Insight Usable Field team of the year
15 Logi Analytics Confidential & Proprietary The Solution
Highly flexible and accessible field management
Go live in 15 minutes
No IT required
Make changes anytime
Advanced data capture
Track field activity
Real time integration with reporting services
16 Logi Analytics Confidential & Proprietary The Solution
Mobile based field staff highly targeted and returning accurate and actionable data
Offline data capture
Dynamic form rendering
Data integrity focussed
Photo and signature capture
File support
Smartphones and tablets
17 Logi Analytics Confidential & Proprietary Why Logi Analytics
• How many variations of the same report can people want… • Info and Vision provide the depth of flexibility we need • Makes it easier to create bespoke solutions quickly • Helps us deliver the right solution to suit different needs • Standard technologies we are familiar with • Great support and feel part of the roadmap
18 Logi Analytics Confidential & Proprietary The Solution
Real time management reporting to the right people at the right level
19 Logi Analytics Confidential & Proprietary The Result
Increased sales plus confidence to invest based on clear decision making and ROI
An effective field operation from start to end
20 Logi Analytics Confidential & Proprietary Key Results
• Continuous flow of data from field to key stakeholders in formats suited to their personal needs • Make instant changes to field strategy based on informed decisions • Bring millions of records of data from multiple data sources into the hands of those that need it • Prove your ROI, maintain your marketing budget, make better decisions
www.fieldology.com [email protected] +44 (0)7870 553341
21 Logi Analytics Confidential & Proprietary Q&A
Logi Analytics Confidential & Proprietary Want To Learn More?
Contact Sales: [email protected]
http://learn.logianalytics.com/continuum-self-service 23 Logi Analytics Confidential & Proprietary Thank You!
For more information, visit
http://www.logianalytics.com/expertise/visualLogi Analytics-analytics/ Confidential & Proprietary