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Director Field Marketing and Training NATIONAL 4-H COUNCIL POSITION DESCRIPTION Position Title Director, Field Marketing and Training – West Business Unit Marketing & Brand Home Department Field Marketing Location Territory Served or Chevy Chase, MD FLSA Status Exempt Full-Time or Part-Time Full-Time Telecommuter Status Position Eligible for Telecommuting Mission 4-H, the nation’s largest youth development organization, grows confident young people who are empowered for life today and prepared for career tomorrow. 4-H programs empower nearly six million young people across the U.S. through experiences that develop critical life skills. In the U.S., 4-H serves every county and parish through our network of 110 universities and more than 3000 local offices. Globally, 4-H collaborates with independent programs to empower one million youth in 50 countries. The research-backed 4-H experience includes a Caring Adult Relationship; a Hands-On, Skill-Building Project; and a Meaningful Leadership Opportunity – resulting in 4-H’ers who are two times more likely to excel in school; four times more likely to take action in their communities; two times more likely to make healthier choices; and two times more likely to pursue STEM education or careers. 4-H is led by a unique private-public partnership of universities, federal and local government agencies, foundations and professional associations. National 4- H Council is the private sector, non-profit partner of the Cooperative Extension System and 4-H National Headquarters located at the National Institute of Food and Agriculture (NIFA) within the United States Department of Agriculture (USDA). Position Summary Under the limited supervision of the VP, Field Marketing, the Manager, Field Marketing and Training is responsible for building the marketing capacity of a portfolio of ten to twelve states, located primarily in the Western U.S., in order to build the 4-H brand, increase alumni engagement and grow revenue nationally and locally. This includes leading and developing training, consulting and knowledge sharing programs to localize national marketing initiatives, leverage key brand assets and foster best-in-class marketing practices in the assigned territory. The position will also work in collaboration with local, state and national 4-H staff to take key learnings from strategies and tactics implemented locally to scale more effective marketing practices across the 4-H system. Responsibilities Council Leadership In collaboration with CMO, VP, Field Marketing and other marketing functional leads, help determine and implement ways to build state and local 4-H marketing capacity in ways that are aligned with organizational goals. Partner with other National 4-H Council teams to implement field-facing vendor relationships to support the localization of national marketing initiatives. Marketing Consulting and Training Lead and direct a comprehensive marketing training/consulting program aimed at localizing national initiatives and developing basic marketing skills among a portfolio of ten to twelve states, located primarily in the western U.S., with a priority focus on alumni engagement. Administer capacity assessments and work with investor states to develop and execute annual tactical plans and dashboards to drive return on investment, with a special focus on alumni acquisition/engagement and high-value media promotion Develop and execute regional as well as state-specific training plans to build marketing capacity in assigned states including train the trainer, in-person and virtual with a focus on alumni acquisition and adoption of national marketing assets Provide intensive marketing basics training/assistance with emphasis on 4-H’s brand platform, messaging, and brand graphic standards; marketing plan development and target marketing to 4-H alumni. Help to develop general and target marketing training/education via large scale national and regional events including annual professional conferences and workshops. Consult with state and local 4-H programs in the assigned territory to provide on-going marketing guidance and assistance. Implement evaluation processes to garner insights, collect key learnings/best practices and inform broader marketing approach to influence more local 4-H programs. Field Marketing and Partnerships Collaborate with other key national field marketing staff to develop an annual National 4-H marketing calendar and promote primary activation periods to support joint national and local marketing and fundraising efforts. Support implementation and execution of national marketing and fundraising initiatives in assigned territory, focusing on key national brand assets including advertising, PR, signature events, thought leadership, cause marketing, Web/social media and e-philanthropy. Serve as a liaison with state 4-H offices and their field marketing leads in the assigned territory, building strong relationships through on-going communications and excellent customer service; strategically leverage Council and pro-bono resources to support States/Counties. Manage a network of state and local 4-H professionals with marketing expertise in the assigned territory to inform ongoing field marketing strategy development, alumni engagement and to champion nationally developed field marketing resources. Oversee work and serve as a primary liaison with nationally-contracted marketing vendors to support media placements and strategies in key metro markets within the assigned territory. Help to develop and apply national criteria to identify best-in-class local marketing within assigned territory for national recognition and promotion. Collaborate with the entire Field Marketing team and Creative Services to support stand-out and creative offerings to the 4-H field from Council that align with brand campaign tactics. Business Management and Practices Ensure all work supports and aligns with 4-H’s brand position and architecture, and achieves strategic brand goals. National 4-H is an Equal Opportunity/Affirmative Action employer. Customer service function to intake requests and comments from the 4-H field and deliver results within the Field Marketing team or by connecting the field member with the right stakeholder at Council. Other Partner with the Director, Celebrity Sports & Entertainment, to bring collegiate sports marketing tactics to our land- grant university partners. Attend continuing education courses, seminars, professional meetings/groups, or technology exhibits; subscribe to trade publications. Assist with other special assignments as assigned by VP, Field Marketing and Partnerships Demonstrate 4-H mission driven values of integrity, excellence and inclusion and integrate into work environment. Qualifications Education: Bachelor’s degree in communications, marketing, public relations or education/experience equivalency. MBA or advanced marketing degree perferred. Experience: Minimum ten years’ experience in marketing with at least seven years in business-to-business or field marketing. Experience with marketing strategy and plan development. Experience managing and working with multiple vendors and internal partners including but not limited public relations and marketing, digital, and creative/design. Demonstrated experience designing and delivering both in-person and virtual training for adult learners Experience working with/for 4-H at the state or local level a plus Skills: Outstanding oral and written communication skills; Demonstrated ability to interact and communicate with co-workers and the public as well as to lead others in the implementation of various projects and tasks Demonstrated experience in planning, logistics and project execution Ability to lead and manage cross-functional team work essential Excellent organizational and time management skills Self-starter with the ability to handle a variety of projects simultaneously with limited supervision Ability to lead, partner and challenge peer groups Strong analytical and problem solving skills Intermediate Microsoft Word, Outlook, Powerpoint, spreadsheet and database skills necessary Familiarity with virtual presenation and training platforms such as AdobeConnect, Go To Meeting, Zoom ADA Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Administrative & Office Associates: This role routinely uses standard office equipment such as computers, telephones, photocopiers, filing cabinets and fax machines. This is largely a sedentary role; however, some filing is required. National 4-H is an Equal Opportunity/Affirmative Action employer. This would require the ability to lift files, open filing cabinets and bend or stand as necessary. Basic math skills needed to calculate formulas, commissions, discounts, etc. Must be able to lift up to 10 pounds. Travel Requirements: Normal internal office environment; travel estimated at up to 50% (can be up to 3 - 5 days or more in a given month). Location within an hour of a major metro airport preferred for telecommuters. The individual selected for this position must possess and maintain a valid driver’s license and be able to navigate areas of the country using a map or other direction methods. Competencies Competency Level (Beginning, Proficient, Advanced, Mastery) Communications Mastery Critical Thinking Mastery Initiative & Innovation Mastery Disclaimer This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions (as covered under the Americans with Disabilities Act) expected of an incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of an incumbent. An incumbent may be asked to perform other duties as required. Revision Date 6-8-16 National 4-H is an Equal Opportunity/Affirmative Action employer. .
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