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Agency Listings Agency Listings ALCONE MARKETING GROUP 4 Studebaker Irvine, CA 92618 ACTIVE MARKETING GROUP Phone: (800) 419-2470 10182 Telesis Court, 3rd Floor Contact: Nichole Kezsely, Vice President, Business The A Team San Diego, CA 92121 Development 232 Madison Ave. Phone: (858) 964-3844 or (877) 322-8481 E-Mail: [email protected] New York, NY 10016 Fax: (858) 551-7619 Website: www.alconemarketing.com AGENCY LISTINGS Phone: (212) 239-0499 Contact: Stephen Kehle, Vice President, Sales Fax: (212) 239-0575 E-Mail: [email protected] Office Locations: Darien, CT; Irvine, CA; Saddle Contact: Andrew Cohen, President Website: www.ActiveMarketingGroup.com Brook, NJ; Chicago, IL; London, England Website: www.ateampromo.com Founded: 1999 Company Overview: Alcone is a leading integrated promotional marketing agency, focused on Consum- Branch Office: er Activation™. Established in 1976, Alcone has 8001 Irvine Center Drive been a member of Omnicom Group, Inc. since 1991. Irvine, CA 92618 Phone: (949) 754-3022 Fax: (949) 754-4001 Key Services: Strategic planning & consumer Contact: Bernie Lee, VP General Manager insights; promotion planning; creative development; program management; promotional advertising & Company Description: “Big Ideas for Brands with media; account-specific programming; local market Big Ambitions.” Full-service promotional marketing activation; continuity & loyalty programs; partner- agency with expertise in: strategic planning • con- ship & events; POP & retail display; retail activation; cept development • creative design • production Regional Offices: sales materials; sweepstakes/contests/games; management • program execution • event market- Boston, Denver, New York warehousing & distribution; premiums & incen- ing • sweepstakes, game and contest administra- tives; online/offline programming; comprehensive tion • direct marketing • partnership marketing • Company Description: program analysis. sports marketing Active Marketing Group is the “go to” promotions and marketing agency for brands targeting active, Specialties: Consumer Insights & Activation; Re- Clients: healthy, on-the-go consumers. As a division of the search & Planning; Integrated Marketing; Channel American Express Active Network, the nation’s leading technology Marketing; General Market & Hispanic. Fredrick Wildman service provider to the recreation, sports and activi- H-E-B ties industries, the Active Marketing Group delivers Partial Client List: Ateeco, Bel Kaukauna, CalHFA, High Falls Brewing Company unmatched insight and access to active consum- California Lottery, Coty Beauty, Del Monte Pet Foods, Jaguar ers guaranteeing clients receive maximum brand Dreyer’s, eBay, Ghiradelli, Hasbro, Heineken USA, Land Rover activation with national reach and laser-targeted Pernod Ricard USA, Paramount Farms, Philips Light- Ricola impact at the local level. ing, Safeway, Seeds of Change, UnileverCompany SCA SKYY Spirits Services: Company Statement: Today’s consumers are a Volvo Agency services include: more diverse and empowered group than ever Weight Watchers Strategic Consulting before. Alcone pioneered CONSUMER ACTIVATION™ vitaminwater Online Advertising (Active.com & eteamz.com) to help clients UNDERSTAND, ENGAGE, MOTIVATE Lutron Electronics Product Sampling & Premiums AND CONNECT with their consumers. Our propri- Direct Marketing etary CONSUMER LAB™ works seamlessly with Customized Field Marketing our business and creative teams to understand the Peer-to-Peer Marketing target consumer inside and out. Then we develop Research & Market Analysis insightful, strategically correct, and compelling promotional programs that get these consum- Partial Client List: ers connected with brands and more importantly, Kraft Foods buying them. ConAgra Pepsi Co. Toyota Kmart Disney Mobile ESPN Choice Hotels Subway Nike PROMO 15 TH ANNUAL SOURCEBOOK 2008 -- 1ST PREFLOW 1 ARNOLD BRAND PROMOTIONS 101 Huntington Ave. Boston, MA 02199 Phone: (617) 587-8000 Alloy Marketing and Promotions (AMP) Fax: (617) 587-8844 54 Canal Street B.A.R.C. COMMUNICATIONS, INC. Website: www.arnoldbrandpromotions.com Boston, MA 02114 170 Columbus Avenue, 5th Floor Phone: 617-837-8104 San Francisco, CA 94133 Contacts: Fax: 617-723-2188 Phone: (415) 992-4880 Michael Carey, SVP, Director of Brand Promotions Contact: Gary Colen Fax: (415) 992-4899 (617) 587-8213 E-Mail: [email protected] Contact: John Randazzo, President/CEO or E-Mail: [email protected] Website: www.ampagency.com Lori Leiva, EVP/Management Director/Partner Mary McLaughlin, VP, Director of Brand Promotions E-Mail: [email protected]; (617) 587-8810 [email protected] E-Mail: Boston, New York, Washington D.C. Website: www.barccom.com Ranked #1 Promotions Agency — 2007 PROMO”Agency of the Year” — 2006 PROMO For over 10 years, Arnold Brand Promotions has been a leader in building brand-savvy, innovative, promo- AGENCY LISTINGS tional programs supported by world-class creative. As part of Arnold Worldwide (ranked in the top 15 agencies in the country and #5 for creativity overall), we utilize resources including integrated analytics, business insights, channel planning and consumer research to develop the best marketing leadership- mix possible.We understand ROI, business matrixes BDS MARKETING and results...in fact we’ve created a proprietary 10 Holland 2004 PROMO Agency of the Year – A full-service model called the “Px3” that we use to determine the Irvine, CA 92618 marketing agency, AMP Agency creates unforget- right marketing mix along with projected results, all Phone: (949) 472-6700 table brand building experiences that inspire con- before we even kick off a program. sumers to embrace our clients’ brands. Combining Contact: Kristen des Chatelets, Managing Partner We drive results through: strategic planning, compelling creative, innovative E-Mail: [email protected] • Word of Mouth Marketing—founding member Website: www.bdsmktg.com execution and measurable results, our campaigns of WOMMA exceed the traditional by leveraging our proficiency • Experiential Marketing Go-to-retail consulting, street intelligence, training in experiential programming, retail campaigns, and • Mobile and Event marketing new media efforts. Offered by Alloy, AMP Agency is • Sponsorships and Activation and in-store support services optimize sales floors, strengthened by their segment marketing expertise • Sampling Programs empower sales associates, and activate brands to and nontraditional media outlets. • Retail/Trade Programs maximize sell-through. Revolutionizing Retail™. • Partnership Marketing • Branded Entertainment • And....much, much more “One of the twenty hottest agencies in the country.”— Event Marketer Magazine Clients include: Ocean Spray Tyson Hershey’s McDonald’s Johnson & Johnson Estee Lauder BFG COMMUNICATIONS Clinique Phone: (843) 837-9115 x11 Brown-Forman Kevin Meany, President Fidelity Contact: Citizens Bank E-Mail: [email protected] RadioShack Website: www.bfgcom.com Amtrak Headquartered in Hilton Head, SC with offices in New York City and Tampa, and a field marketing network of 52 offices from coast to coast. 2 15 TH ANNUAL SOURCEBOOK 2008 PROMO -- 1ST PREFLOW Who we are: E-Mail: [email protected] BFG is one of the nation’s leading promotion and event marketing agencies. Consistently ranked Branch Offices: Atlanta, Little Rock among the fastest growing creative hot shops, we Founded: 1986 love what we do and so do our clients. BOOMM MARKETING AND COMMUNICATIONS Company Description: What we do: One Westbrook Corporate Center, Suite 560 Career Sports and Entertainment (CS&E), a sports We turn consumers into advocates and build brand Westchester, IL 60154 marketing and entertainment agency, is one of the communities by delivering authentic and engaging Phone: (708) 836-9500 top 50 companies listed in the PROMO 100. Since brand experiences. Our category expertise includes Fax: (708) 836-9501 its beginning in 1986 as a sports representation Consumer Cross-Promotions, Sports and Entertain- Contact: Gary Mattes, President agency, the company has grown to cover all facets ment Marketing, Special Events, Trade/Channel- E-Mail: [email protected] of the sports and entertainment marketing industry. Specific Promotions, Sponsorship Maximization, Website: www.boomm.com Its management, marketing and media services Strategic Alliances, Field Marketing, Sampling, divisions serve Fortune 500 companies, sports Marketing At Retail, Lifestyle Marketing, Interactive properties, athletes, coaches and broadcasters and Brand Community Building. with break-through promotions, sponsorships and AGENCY LISTINGS activation and representation. Where you’ll find us: Specialization: At the center of what’s next, hanging out with your Integrating campaigns across several disciplines consumers. including Sponsorship Consulting and Activation, PR, Creative, Interactive, Property Consulting and Some names we can drop: Presence Marketing give Fortune 500 and growing Warner Brothers, Captain Morgan rums, Baileys, companies the best resources to activate and grow Odwalla, Dole, BV Wines, RJ Reynolds, The Coca- business through sports and entertainment. Cola Company, The Cartoon Network, Ocean Spray, LPGA, Smirnoff, Bordeaux Wines, Pabst Blue Ribbon CS&E also exceeds at bringing buzzworthy experi- CAMPBELL MITHUN PROMOTION MARKETING beer, Hyatt Resorts, United Artists, Major League ences to consumers by delivering both sports- and 222 S. 9th Street Baseball and a number of successful promotions in non-sports-related content to their television, com-
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