University of Miskolc, Faculty of Hantos Elemér Business and Regional Sciences Doctoral School Course descriptions 2021.

Course title: Business Forecasting Neptun code: GTÜSE4101A Status: core, specialization, optional, other: core Type : lecture/seminar (practical) lecture Number of ; hours per week 4 ; 2+0 Name and position of lecturer: Beatrix Varga Ph.D , associate professor Contact of lecturer (e-mail): [email protected]

Prerequisite course(s): Language of the course: English Suggested semester: autumn /spring, 1-4 spring 2nd Requirements (exam/practical mark/signature/report, essay) exam

It was a dilemma during the composition of the curriculum to give understandable information for both the students with different previous experience and for the ones with no previous Course objectives (50-100 words): knowledge about the topic. This is the reason why this subject prefer the simple and easily understandable methods and the more difficult methods also. The students understand the methods and basic concepts of the prognosis, using of the well-known softwares – SPSS, MINITAB, eWiews etc. – that are widely used.

Course content: Consultation Topic 1. General attributes of time series 2. Types of time series analysis (categories); spectral and time range analysis. 3. Deterministic time series analysis 4. Analysis of seasonality 5. Exponential smoothing methods 6. Moving average process, harmonic weighted partial trends 7. Stochastic time series analysis 8. Stationary time series; strong and weak stationarity 9. Pure random process and random walk 10. Moving average process (MA) 11. Autoregressive (AR) process, 12. Autoregressive moving average process (ARMA), 13. Autoregressive integrated moving average process (ARIMA).

Ramu Ramanathan (2001): Introductory with Applications South-Western College Pub . Required readings: Besenyei-Domán: Time Series Models of Business Prognostics https://regi.tankonyvtar.hu/hu/tartalom/tamop425/0049_09_time_series_modes_of_business_prognostics/adatok.html

Recommended readings: Earl R. Babbie (2013): The Basics of Social Research Cengage Learning, Wadsworth. Assessment methods and criteria: Create own presentation and case study about a chosen topic. Assessment methods and criteria: Create own presentation and case study about a chosen topic.

Course title: Comparative Economic Systems Neptun code: GTERG421A Status: core, specialization, optional, other: core Type : lecture/seminar (practical) lecture/seminar Number of credits; hours per week 5; 3 Name and position of lecturer: Benedek József, prof. Contact of lecturer (e-mail): [email protected] Prerequisite course(s): no Language of the course: english Suggested semester: autumn /spring, 1-4 spring, 2 Requirements (exam/practical mark/signature/report, essay) essay

The main objectives of the course is to introduce the PhD fellows into the methodology of comparative studies, and the offer an analytical description of the main economic systems. The course Course objectives (50-100 words): develops analytical and methodological skill abilities of the PhD fellows, and it introduces them in the same time into the newest academic achievements of the field.

Course content: Week Topic 1. The general goals of comparison 2. The particular goals of comparison 3. The types of comparison I 4. The types of comparison II 5. Methodology of comparison I 6. Methodology fo comparison II 7. The development of economic world systems 8. The general mehcanisms generating core-periphery structures. Globalization 9. The general mechanisms generating core-periphery structures. Triadization 10. Economically growing peripheries 11. European transition economies 12. Mixed economies 13. Comparative anaylsis of regional economic policies

Required readings: Course notes, Know, Agnew and McCarthy (2014) The geography of world economy, sixth edition (chapters 6,7,8). Menz G. (2017) Comparative . Chapters 1, 2,3, and 7.

Recommended readings: Wallerstein I. 2005 World Systems Analysis. Assessment methods and criteria: essay, according to clarity scientific argumentation.

Course title: Development and evaluation of controlling systems Neptun code: GTÜSZ408 Status: core, specialization, optional, other: core Type : lecture/seminar (practical) lecture Number of credits; hours per week 4; 2 hours/week Name and position of lecturer: Zoltan Musinszki PHD Contact of lecturer (e-mail): [email protected] Prerequisite course(s): - Language of the course: english Suggested semester: autumn /spring, 1-4 4 / spring Requirements (exam/practical mark/signature/report, essay) exam

The primary aim of the subject is to know and develop the phylogeny of the connection between the decision- maker and decision- supporter, and- through this- the elements of controlling Course objectives (50-100 words): systems. The criticism against the previous controlling- and costing systems from the 1980’s both in the Anglo- Saxon, and in the German literature, and the effect of it on the methodology get emphatic role in the hystorical overview.

Course content: Week Topic 1. The place and function of accountancy in the economics. 2. Operation of the information-system of accounting. 3. The cost and result accounts, the dynamic interpretation in accountancy. 4. Strategic and operative controlling I. 5. Strategic and operative controlling II. 6. The scientific management school, liability based accounting 7. The control as a management function and Robert N. Anthony 8. The Rise and Fall of Management Accounting: H. Thomas Johnson and Robert S. Kaplan’s work 9. The development opportunities of accounting systems, from financial accounting to controlling 10. Strategic controlling, strategic cost systems (indicators, scorecards) 11. Strategic controlling, strategic cost systems (process-oriented cost systems, ABC) 12. Chapters from the history of decision support - the first presentation 13. Controlling functions, strategic controlling - the second presentation

Drury, C. (2012): Management and Cost Accounting, 8th edition, Thomson Learning, Required readings: Horngren et al. (2015): Cost Accounting: A Managerial Emphasis. 15th edition Prentice Hall, London,

Anthony, R. N. – Govindarajan, V. (2014): Management Control Systems, McGraw Hill, Atkinson, A. A. et al. (2011): Management Accounting: Information for Decision-Making and Strategy Execution, Pearson, 6th edition, Blocher, E. et al. (2012): Cost Management: A Strategic Emphasis, McGraw-Hill Education, 6th edition, Johnson, H. T. – Kaplan, R. S. (1987): Relevance lost. The Rise and Fall of Management Accounting. Harvard Business School Press, Boston, Kaplan, R.S. – Anderson, S. R. (2007): Time-Driven Activity-Based Costing: A Simpler and More Powerful Path to Higher Profits. Harvard Business School Press, Recommended readings: Kaplan, R.S. – Cooper, R. (1997): Cost & Effect, Using Integrated Cost Systems to Drive Profitability and Performance. Harvard Business School Press, Kaplan, R. S. – Norton, D. P. (1996): The Balanced Scorecard: Translating Strategy into Action, Harvard Business School Press, Kaplan, R. S. – Norton, D. P. (2004): Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Harvard Business School Press, Kaplan, R. S. – Norton, D. P. (2006): Alignment: Using the Balanced Scorecard to Create Corporate Synergies: How to Apply the Balanced Scorecard to Corporate Strategy. Harvard Business School Press, Merchant, K. – Van der Stede, W. (2011): Management Control Systems: Performance Measurement, Evaluation and Incentives, Pearson, 3rd edition

essay 100% • Essay (one theme has to be chosen, The three essay questions are the same complex exam questions.) 1. Activity-Based Costing and Activity-Based Management Assessment methods and criteria: 2. Divisional financial performance measures, financial responsibility centers and transfer pricing 3. Strategic cost management and strategic management accounting Length: 10-15 pages Deadline: ///. The essay should be sent to [email protected].

Course title: Economic Theory Neptun code: GTGKG401A Status: core, specialization, optional, other: Core Type : lecture/seminar (practical) Lecture Number of credits; hours per week 5 2+0 Name and position of lecturer: Zoltan Bartha, Associate Professor Contact of lecturer (e-mail): [email protected] Prerequisite course(s): none Language of the course: English Suggested semester: autumn /spring, 1-4 autumn/1 Requirements (exam/practical mark/signature/report, essay) signature/exam/essay

The purpose of this course is to help students deepen their knowledge in economics, and learn how to use economic theories and concepts to back their arguments. Competences to be developed: Knowledge: understanding of the macroeconomic environment Course objectives (50-100 words): Skills: debating economics issues Attitudes: critical thinking Autonomy and responsibility: formulating own opinion

Course content: Week Topic 1. Introduction of the students and the main topics 2. The agenda of economics; why don’t most theories work 3. Special topic of the semester: theories, myths, and reality of international trade, investments 4. The Lexus and the olive tree revisited - Myths and facts about globalization 5. The double life of Daniel Defoe - How did the rich countries become rich? 6. My six-year-old son should get a job - Is free trade always the answer? 7. The Finn and the elephant - Should we regulate foreign investment? 8. Man exploits man - Private enterprise good, public enterprise bad? 9. Windows 98 in 1997 - Is it wrong to ‘borrow’ ideas? 10. Mission impossible? - Can financial prudence go too far? 11. Zaire vs Indonesia - Should we turn our backs on corrupt and undemocratic countries? 12. Lazy Japanese and thieving Germans - Are some cultures incapable of economic development? 13. Wrap-up & main messages

Ha-Joon Chang: Bad Samaritans. The myth of free trade, and the secret history of capitalism. Bloomsburry Press, 2008. Required readings: New Frontiers in Economics Ed. by M. Szenberg and L. Ramrattan. Cambridge University Press, 2004

Steven D. Levitt & Stephen J. Dubner: Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything. HarperCollins Publishers, 2005. ISBN: 978-0-06-123400-2 Steven D. Levitt & Stephen J. Dubner: SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance. HarperCollins Publishers, New York, 2009. Recommended readings: ISBN: 978-0-06-1927575-7 The CORE econ textbook: https://core-econ.org/the-economy/book/text/0-3-contents.html Requirements for obtaining the signature: Signature is awarded to students who get a minimum of 5 points to class participation (which means that they would have taken part in at least 2 out of total 4 classes during the semester)

Completion requirements and evaluation criteria for seminar grades and exams: you may only get a final grade if you obtained a signature from the course

Oral/written exams, or specific methods/practices applied during the course: The final grade is a combination of three elements: 1. active class participation: max. 10 points 2. presentation on a pre-agreed topic: max. 60 points 3. final essay: max. 30 points Grading: 0-50 points: fail; 51-60 points: pass; 61-70 points: medium; 71-85: good; 86-100: excellent.

Presentation details: Assessment methods and criteria: • app. 25-30 minutes, the use of ppt is encouraged • the topic is one of the items featured in the course schedule (see above) • the time is the date of the class that features the topic • contents: summarising the main arguments of the chapter, pointing out the economic theo-ries on which the arguments can be based on, and taking a critical approach, listing pro and con arguments • when preparing and giving the presentation, please consider presenting the context first, that explains the audience why your topic is relevant for them; try to capture their atten-tion; always try to express your own perspective on the issue, be critical, do not automati-cally accept the argument of the book’s author; end your presentation with pro and con ar-guments • following the presentation, the class discusses the topic Essay details: • 5-8 pages • gives a short summary about the topic of the presentation, but the main purpose is to re-flect on the questions, arguments brought up during the class discussion • should be sent to [email protected], 20 January at the latest.

Course title: Effects of international accounting of the Hungarian practice Neptun code: GTÜSZ410 Status: core, specialization, optional, other: specialization Type : lecture/seminar (practical) lecture Number of credits; hours per week 4 2+0 Name and position of lecturer: Tibor Pal professor Contact of lecturer (e-mail): [email protected] Prerequisite course(s): Language of the course: english Suggested semester: autumn /spring, 1-4 autumm 3 Requirements (exam/practical mark/signature/report, essay) signature+exam

Course objectives: The aim of the course is to raise awareness of the effects, which are being achieved in accounting rules and the related practice in Hungary for decades. These effects - in parallel with the economy and information technology development achievements, and social changes - shaped to a large extent the professional and scientific thinking and business practice, and are challenges for the rule- Course objectives (50-100 words): creators and -adopters (managers, accountants, auditors). Students will be able to interpret international accounting impacts on different socio-economic formations (economic systems, institutions, etc) accounting systems, assess their consequences and prepare and formulate recommended steps for reaching optimal output.

Course content: Week Topic 1. The place and role: evolution and development of national and international accounting standard systems in the theory and practice of accounting. 2. The development of national accounting in recent decades, economic and social changes, crises. 3. The concept of international accounting standards, evolution and development. 4. Accounting rules and practices in The United States - the US - GAAP. 5. Significant and important issues in accounting of the european states. The European Union and accounting. The curriculum is processed first based on the lectures and the 6. Convergence in international practice. related selected literatures, on the other hand, the knowledge is 7. The concept of the Hungarian National Accounting Standards. acquired within the framework of practical exercises and 8. The International Accounting Standards and International Financial Reporting Standards. Framework and their application. independently processed case studies for each of the standards. 9. International standards adopted by the European Union, and their application requirements and possibilities in Hungary. 10. The role and importance of accounting principles in the enforcement of international standards in Hungary. 11. IFRS for SME - Standards and small and medium-sized enterprise sector. 12. The potential impacts of the economic crisis on the financial statements. 13. The relation between the changes in the national regulation in 2016 and the IAS-IFRS system.

Materials of lectures - Clare Finch: A Student’s Guide to IFRS Third Kaplan Publishing 2011: https://www.amazon.co.uk/students- Required readings: International-Financial-Reporting-Standards/dp/0857327623 https://mkvk.hu/tudastar/jelentesmintak/jelentesmintak_20171215

Recommended readings: ifac.org selected parts Assessment methods and criteria: Signature:

Course title: Finance Neptun code: GTÜPZ4611A Status: core, specialization, optional, other: specialization Type : lecture/seminar (practical) lecture Number of credits; hours per week 5; 2+0 Name and position of lecturer: Sándor Bozsik, associate professor Contact of lecturer (e-mail): [email protected] Prerequisite course(s): none Language of the course: English Suggested semester: autumn /spring, 1-4 autumn, 1 Requirements (exam/practical mark/signature/report, essay) verbal exam / two reports

The aim of the subject is firstly to deepen the financial knowledge of the participants by reading and presenting country reports focusing the financing and economic state of the particular country. Course objectives (50-100 words): The students will be able to evaluate the financial healthiness of the particular economy and get acquainted with the analysis of the most relevant statistics. Secondly the participants should present an economic debate demonstrating the rival views and finally drawing the conclusions.

Course content: Week Topic 1. Introduction of subject, Macrostatistics 2. The structure of SNA systems 3. Structure of Eurostat, Worldbank and European database 4. Financial statements of banks Consolidated bank sector financial statements 5. Camels analysis 6. Balance of payments 7. Main branches of economic policies. Main goals and tools of fiscal and Stability and Growth Pact, Maastricht criteria 8. Polak-model. Extended Polak – model 9. How do the fiscal and monetary policy affect to the real economy? 10. Public finance. Tax policies and concepts, 11. Main taxes and fees Presentation of economic debates 12. Presentation of country reports 13. Supplementary Presentations Required readings: 1. Madura Jeff: Financial markets and institutions South Western Cengage Learning 2012 ISBN: 9780538482165

1. Levi Maurice: International Finance Routledge 2009 2. Rose Peter – Hudgins Sylvia: Bank Management & Financial Services McGraw-Hill 2012 ISBN: 9780078034671 3. Kohn Meir: Financial institutions and markets Oxford University Press 2004 ISBN: 978-0195134728 Recommended readings: 4. Rose Peter: and Capital Markets Business Publication, Inc 1986 Anderson John: Public Finance South Western Cengage Learning 2006 ISBN: 9380538478441

20 points – presentation of a country report 20 points – presentation of an economic debate Assessment methods and criteria: Additional points can be earned by active work in the seminars+verbal exam. Course point distribution: Total scores: 40 points. 0-20 unsatisfactory (1); 21-25 satisfactory (2); 26 – 30 average (3); 31 – 35 good (4); 36 – 40 excellent (5)

Course title: Human Resource Management Neptun code: GTVSM4090PA Status: core, specialization, optional, other: core Type : lecture/seminar (practical) lecture+seminar Number of credits; hours per week 4 1+1 Name and position of lecturer: Dr. István Kunos, associate professor Contact of lecturer (e-mail): [email protected] Prerequisite course(s): Language of the course: English Suggested semester: autumn /spring, 1-4 spring Requirements (exam/practical mark/signature/report, essay) exam

To familiarize PhD students with the latest approaches in Human Resource Management, the theoretical and practical aspects of non-classical methodologies. Through this, students can be helped Course objectives (50-100 words): to acquire practical, everyday skills that support human and professional advancement in many areas of life.

Course content: Week Topic 1. Topics of Human Resource Management, Methodological Diversity. New approach of HR by Coaching, Stories and Fables 2. Effective Human Communication 3. Development of Social Relations 4. Leadership Development 5. Tricks in sales 6. Efficient Negotiations 7. Relevance of Attitude to Change 8. Self-Management 9. Time-Management 10. New Challenges and Answers 11. Future of HR 12. Situational Exercises 13. Presentations Required readings: Daniel White: Coaching Leaders: Guiding People who guide others, Jossey-Bass, New York, 2013 Recommended readings: Kunos I.: Personality Development, Globe Edit, Germany, 2016

Assessment methods and criteria: Class participation and activity. Home essay and presentation. In the end of the semester students can get offered mark, which consists of the arithmetic average of home essay and presentation.

Course title: International Finance Neptun code: GTÜNP402 Status: core, specialization, optional, other: core Type : lecture/seminar (practical) lecture Number of credits; hours per week 4; 2 Name and position of lecturer: Dr. Kovács Levente, Head of Department Contact of lecturer (e-mail): [email protected] Prerequisite course(s): - Language of the course: English Suggested semester: autumn /spring, 1-4 autumn, 3 Requirements (exam/practical mark/signature/report, essay) 2 essays + exam

Course outline: themes to be acknowlegded, abilities and skills to be developed Course objectives (50-100 words): Examining time and spatial evolution of financial systems, and revealing the relations between the financial markets and the globalization, exploring and demonstrating relations and casual links

Course content: Week Topic 1. Directions and areas of the globalization in the financial space 2. Time evolution of the financial systems 3. Spatial (geographic?) evolution of the financial systems 4. Functions of the financial markets 5. Structural organizations of the international financial system I. 6. Structural organizations of the international financial system II. 7. Universalization of the financial service providers 8. The institutional investors 9. Transnationalization of the financial markets 10. The structure of the financial systems/policies I. 11. The structure of the financial systems/policies II. 12. International financial risks 13. Systemic crises of the financial markets Required readings: de Haan – Oosterloo – Schonmaker: Financial Markets and Institutions (2015), Cambridge University Press, ISBN: 978-1-107-53936-5 Recommended readings: R.E. Bailey: The Economics of Financial Markets (2005), Cambridge University Press, ISBN: 978-0-521-61280-7 Assessment methods and criteria: Preparing and presenting 2 essays (40%) + Oral examination (60%)

Course title: International marketing Neptun code: GTMNM401 és GTMNM401L Status: core, specialization, optional, other: specialization Type : lecture/seminar (practical) lecture Number of credits; hours per week 4, 2+0 Name and position of lecturer: Dr. Noémi HAJDÚ Contact of lecturer (e-mail): [email protected] Prerequisite course(s): no Language of the course: English Suggested semester: autumn /spring, 1-4 spring, 4. Requirements (exam/practical mark/signature/report, essay) exam Under the subject, Ph.D. students can get information and learn the environment of the international marketing and its examination methods, and can adopt its management techniques. The basis Course objectives (50-100 words): of the course is the knowledge of the international marketing subject and the lecturer’s own research.

Course content: Week Topic 1. Difference in international marketing defined, problems of the definition 2. Impact of the cultural environment and analysing methods on international marketing 3. Social environment of the international marketing in the context of the world economy 4. Preparation of strategic marketing decisions and special topics of information gathering in international marketing 5. Strategies in international marketing (Lewitt, Cateora, Czinkota) 6. International supply: problems of production and/or supply and innovation, and its marketing aspects 7. Increase facilities of consumer goods’ competitiveness with international marketing in different social systems 8. Standardisation versus differentiation of industrial products, cooperations, business services, including the Asian markets 9. Pricing strategies and tactics in international markets. Transfer-pricing – fair tax 10. International distribution strategies under the shadow of global entities 11. Promotion strategical and tactical considerations for international markets. Role of personal communication 12. Realisation and controlling of international marketing strategy, network cooperation 13. Euro-marketing – specific regulations and intercultural questions of EU’s internal market

Cateora, Ph.- Ghauri P.: International Marketing McGraw Hill/Irwin Int. 2014 , 4th ed.; Journal of International Marketing http://journals.ama.org/loi/jimk; Hohenberg-Homburg: Motivating Sales Required readings: Reps for Innovation Selling in Different Cultures, Journal of Marketing, Vol. 80, p. 101-120, 2016.;Elena Horská et al.: International Mareting: within and beyond Visegrád Borders. Krakow, 2014 http://centre.uek.krakow.pl/CENTRUMPSiM/wp-content/uploads/2017/10/Horska_et_al_2014_mini.pdf

Recommended readings: J.C. Usunier-Lee: Marketing Across Cultures, Prentice Hall 2013. Fifth Edition

Assessment: Instructor’s signature: Connecting to the student’s PhD topic and the subject – theme leader agreed – processed topic proposal should be accepted by lecturer Assessment methods and criteria: Condition of examinations: Processing accepted topic proposal, and its e-mailing till the end of semester. Practical course mark/method of colloquium fulfilment/assessment aspects: Common presentation and discussion of the written material with the other students

Course title: Macroeconomic business environment Neptun code: GTVKM4010PA Status: core, specialization, optional, other: No Type : lecture/seminar (practical) seminar 4 credit, 2 Number of credits; hours per week hours/week Name and position of lecturer: dr. Pulay Gyula associate professor Contact of lecturer (e-mail): [email protected] Prerequisite course(s): No Language of the course: English Suggested semester: autumn /spring, 1-4 4. Requirements (exam/practical mark/signature/report, essay) oral exam

To introduce students to macroeconomic policies significantly affecting the business environment. During the course basic terms, main macroeconomic contexts, objectives and instruments of the Course objectives (50-100 words): fiscal, the monetary and employment policies will be presented. Through the acquisition of the course material students will be able to evaluate the role of these policies in shaping the macroeconomic business environment and the impact of changes in these policies on businesses. Special attention will be played on the EU requirements related to the given policies.

Course content: Week Topic 1. The economic role of the state and its temporal changes 2. The economic role of the state and its temporal changes 3. The notion of the government sector, its structure and scope 4. The notion of the government sector, its structure and scope 5. The concept of the central government budget, its objectives, structure, its impact on the business environment 6. Requirements and rules of the fiscal responsibility 7. Requirements and rules of the fiscal responsibility 8. The concept of monetary policy, its objectives, instruments and its impact on business environment 9. The basic concepts of employment policy, its objectives, instruments, and its impact of labour market environment for businesses 10. The basic concepts of employment policy, its objectives, instruments, and its impact of labour market environment for businesses 11. 12. 13.

1. Presentations prepared for the lectures 2. Joseph E. Stiglitz , Jay K. Rosengard: Economics of the Public Sector (Fourth Edition) W.W.Norton Co. 3-5 chapters Required readings: 3. Gyula Pulay - József Simon - István Szilas: Budget Residues Constituting a Budgetary Risk =Public Finance Quarterly 2017. 4. volume p. 429-443.

1. Domokos László - Pulay Gyula – Pethő Krisztina – Pongrácz Éva: The Role of the State Audit Office of Hungary in Stabilising Public Finances =Public Finance Quarterly 2015 4. volume p. 415-432. 2. Pulay Gyula - Máté János - Németh Ildikó - Zelei Andrásné: Budgetary risks of Monetary Policy with special regard to the Debt rule =Public Finance Quarterly 2013. 1 volume p. 11-34. 3. Pulay Gyula: Preparations of the State Audit Office of Hungary for the Analysis of the Macroeconomic Risks to the State Budget =Public Finance Quarterly 2011. volume 3. p. 331-344. 4. Pulay Gyula: The necessity of reforming the role the state plays in economy = Public Finance Quarterly 2010. 3 volume p. 419-434. Recommended readings: 5. Báger Gusztáv – Pulay Gyula – Vigvári András: The main characteristics of the operation of the Hungarian state and the directions of necessary changes = (Public Finance Quarterly 2010. 2. volume p. 223-250. 6. Báger Gusztáv – Pulay Gyula: Analysis of the macroeconomic risks of budgeting =Public Finance Quarterly 2008. 3. volume p. 384-401 7. Cseres-Gergely Zsombor, Varadovics Kitti: Labour market policy tools February 2014.– April 2015. In. The Hungarian Labour Market 2015. p. 174-198 www.econ.core.hu/kiadvány/mt.html

Participation on the seminars, holding a short lecture. Oral exam is based on 16 predefined questions. Everyone is pulling two questions. The grade will be developed on the basis of the responses Assessment methods and criteria: to the two questions. Course title: Management of Public Utility Companies Neptun code: GTGVG430D Status: core, specialization, optional, other: core Type : lecture/seminar (practical) Lecture Number of credits; hours per week 5 30 hours per semester Name and position of lecturer: Ágnes KÁDÁRNÉ HORVÁTH, PhD, associate professor Contact of lecturer (e-mail): [email protected] Prerequisite course(s): - Language of the course: english Suggested semester: autumn /spring, 1-4 autumn, 3 Requirements (exam/practical mark/signature/report, essay) signature + exam

Course objectives (50-100 words): The main goal of subject is expanding horizons and improving methodological preparedness of students in the topic of public utilities. Course content: Week Topic 1. Concept and types of public services. Characteristics of public utility companies. Natural monopoly.

2. Specialities of management in network-based public utility companies. Specialities of the cost structure of the natural monopolies. The effect of volume change on unit cost.

3. Amortization and the inflanatory profit demand. 4. Necessary and principle of price regulation in case of public utilities. 5. Methods of price regulation. Rate of return regulation. Price cap regulation. 6. Methods of pricing: two-part pricing, quantity-dependent pricing. 7. Demonopolization, privatization, deregulation, liberalization in the public utility sector. Conceptual disorder in the literature. Restructuring public utilities for competition. Unbundling of vertically integrated structures within public utility sector. Separation of non-competitive and competitive 8. activities. Universal services and competitive market. 9. Unbundling in electricity and natural gas market. 10. Unbundling in the railway sector. 11. Unbundling in telecommunications. 12. Unbundling in postal services. 13. Privatization of public services – pros and cons. Trends and experiences in privatization of water utilities - international and domestic cases.

1. Massimo Florio (2017): The Reform of Network Industries, Evaluating Privatisation, Regulation and Liberalisation in the EU, Edward Elgar Publishing Limited, Cheltenham, Uk ISBN 978 78643 9031 (eBook) 2. Illés, M. (2010): The Effects of on Business Profits and Business Assets. European Integration Studies, Miskolc, Nr. 1. pp. 35-45. 3. Ágnes, Kádár Horváth: Assessment of Competition in EU Liberalised Energy Markets in 2016. Theory, Methodology, Practice. Club of Economics in Miskolc. 13 : 02 pp. 35-44. , 10 p. (2017) 4. Ágnes, Kádár Horváth: Theoretical Dilemmas of the Natural Monopolistic Position of Network Based Public Utilities: Theory, Methodology, Practice. Club of Economics in Miskolc. 7 : 2 pp. 21-28. Required readings: , 8 p. (2011) 5. Newbery, D.M. 2004: Privatising Network Industries. CESifo Working Paper No. 1132. CESifo Conference on Privatisation Experiences in the EU. http://www.cesifogroup.de/pls/guestci/download/CESifo%20Working%20Papers%202004/CESif o%20Working%20Papers%20February%202004/cesifo1_wp1132.pdf 6. Train, K.E. 1997: Optimal Regulation: The Economic Theory of Natural Monopoly. The MIT-Press Cambridge, Massachusetts, London, England 7. Stanford V. Berg – John Tschirhart: Natural monopoly regulation: Principles and practice. Cambridge Univ. Press, 1988.Viscusi,

1. Hempling, S.: Regulating Public Utility Performance: The Law of Market Structure, Pricing and Jurisdiction. American Bar Association, 2015. ISBN-10: 1627222928, ISBN-13: 978-1627222921 2. Bitrán, G. and Arellano, P.: Regulating Water Services. Sending the Right Signals to Utilities in Chile. The World Bank Group. March 2005. Note Number 286. 3. Filbeck, G. and Hatfield, P.: Public utility companies: institutional ownership and the share price response to new equity issues. Journal of Financial and Strategic Decisions. Volume 12 Number 2 Recommended readings: Fall 1999 pp. 31-38. 4. Renzetti, S. – Dupont, D.: Ownership and Performance of Water Utilities. Greener Management International 42, Summer 2003. 5. Pál Valantiny, Ferenc László Kiss, Krisztina Antal-Pomázi, CSongor István Nagy (Editors): Competition And Regulation 2015. Institute Of Economics Centre For Economic And Regional Studies, Hungarian Academy Of Sciences, Budapest 2015 http://old.mtakti.hu/file/download/Competition_and_Regulation/2015.pdf

Requirements of the signature are: doing presentation and writing an essay in a choosen topic, regular presence and active participation in the lessons. The weight of the mid-semester tasks in the grade is 50%. Assessment methods and criteria: The exam conditions: obtaining the signature. Requirements of the colloquium and evaluation criteria: Grade of the exam consists of two parts: the results of the mid-semester tasks (weight 50%) and the mark of the oral exam (weight 50%).

Course title: Managerial Economics Neptun code: GTGVG440D Status: core, specialization, optional, other: core Type : lecture/seminar (practical) lecture Number of credits; hours per week 5 30 hours per semester Name and position of lecturer: Mária ILLÉS, DSc, Professor emeritus; Ágnes KÁDÁRNÉ HORVÁTH, PhD, associate professor Contact of lecturer (e-mail): [email protected], [email protected] Prerequisite course(s): - Language of the course: english Suggested semester: autumn /spring, 1-4 spring, 2 Requirements (exam/practical mark/signature/report, essay) signature + exam

The main purpose of the course is to review the content issues of the methodology used as the basis for managerial level economic decisions in order to deepen the relevant knowledge, as well as Course objectives (50-100 words): to develop the research skills related to this topic.

Course content: Week Topic 1. The return requirement as a global guiding principle of business activity. 2. The uniform logic system of business efficiency evaluation methods. 3. Cost behaviour patterns and cost-volume-profit relationships. 4. Three variants of break even point. 5. The time value of money. The content and the estimation methods of aggregate capital needs. The use of aggregate capital needs in business efficiency measurement. The possibility of a quick 6. estimation of aggregate capital needs.

7. Evaluation methods of investment projects with orthodox cash flow patterns. The economic content and the critics of net present value and internal rate of return.

8. The ranking problem in capital budgeting. 9. Unorthodox cash flow patterns. The occurrence of positive net present value for loss-making projects. 10. Methods for the economic evaluation of investment projects that have no measurable yield effect. 11. The main causes of the difference between market value and book value of fixed assets. 12. The effects of inflation on business profits and business assets, the inflationary profit demand. 13. Pricing methods. Illés, M: Scientific Problems of Modern Approach of Net Present Value. Club of Economics in Miskolc, TMP Nr. 1, pp. 29-35. 2007. Illés, M.: The Effects of Inflation on Business Profits and Business Assets. European Integration Studies, Miskolc, Nr. 1, pp. 35-45. 2010. Illés, M.: Transforming the Net Present Value for a Comparable One. Club of Economics in Miskolc, TMP Nr.1, pp. 24-32. 2012. Illés, M: Links between Net Present Value and Shareholder Value form a Business Economics Perspective. Club of Economics in Miskolc, TMP, Nr. 2, pp. 31-36. 2012. Illés, M.: Fisher’s Rate and Aggregate Capital Needs in Investment Decisions. Club of Economics in Miskolc, TMP, Nr.1, pp. 21-32. 2014. Required readings: Illés M.: Practical Usability Problems in Business Economics. Advances in Economics and Business 2016. 11. Vol. 4(11), pp. 607 - 623 Illés M.: The Real Reinvestment Rate Assumption as a Hidden Pitfall. 'Club of Economics in Miskolc' TMP Vol. 12, Nr. 1, pp. 47-60. 2016. Illés, M.: Problematic methodological questions of investment project evaluation. In: Illés, B. Cs.; Nowicka-Skowron, M.; Horská, E.; Dunay, A. (szerk.) Management and Organization : Concepts, Tools and Applications. Harlow, Egyesült Királyság: Pearson Education Limited, (2017) pp. 145-160. Illés, M: Aggregate Capital Tied-up by Investment Projects―The Possibility of a Simple Estimation. Management Studies, Mar.-Apr. 2019, Vol. 7, No. 2, 87-95 Illés: The Uniform Logic System of Business Efficiency Evaluation Methods. Advances in Economics and Business 7(1): 9-23, 2019 .

Arnold, John – Hope, Tony: Accounting for Management Decisions, Prentice Hall International (UK) Ltd, 1990 Garrison, Ray H.: Managerial Accounting. Concepts for Planning, Control, Decision Making. Business Publications, Inc. Plano, Texas, 1988. Heisinger, K. – Hoyle, J.: Managerial Accounting,Version 1.0. Saylor Foundation, 2012. ISBN 13: 978-1-4533452-9-0. https://www.saylor.org/site/textbooks/Managerial%20Accounting.pdf Illés, M.: Recommended readings: The Structural Problems of Pricing Approach in Hungary. Club of Economics in Miskolc, TMP, Nr.1, pp. 21-32. 2014. Mulligan, James G.: Managerial Economics. Strategy for Profit. International Student Edition, 1989. Principles of Managerial Economics. Saylor Academy, 2012. https://www.saylor.org/site/textbooks/Principles%20of%20Managerial%20Economics.pdf

Assessment methods and criteria: The mark consists of semester work 50%, exam 50 %.

Course title: Marketing Theory Neptun code: GTMSK410A Status: core, specialization, optional, other: specialization Type : lecture/seminar (practical) lecture/seminar Number of credits; hours per week 5; 2+0 Name and position of lecturer: Szabolcs NAGY, Dr. habil Contact of lecturer (e-mail): [email protected] Prerequisite course(s): no Language of the course: English Suggested semester: autumn /spring, 1-4 spring, 2 Requirements (exam/practical mark/signature/report, essay) signature / exam

This course aims to develop fundamental knowledge of marketing and provoke critical thinking about it. Readings and discussions examine the historical development of marketing theory, as well Course objectives (50-100 words): as contemporary issues, alternative perspectives, and critical insights. The course investigates the foundations of marketing as a science.

Course content: Week Topic 1. The marketing concepts. Marketing Theory. 2. Is marketing science? 3. Marketing schools 4. Development stages of marketing. Marketing 1.0 2.0 3.0 & 4.0. 5. Marketing 3.0. 3i Model, Value based marketing 6. Marketing 4.0. Innovation 4.0 7. Marketing 4.0: Enhancing consumer-brand engagement through big data analysis 8. Competition in Innovation – Network-Competence in Business Success 9. COOPERATION IN INNOVATION – EMPIRICAL MARKETING MODELS 10. Factors that influence market success of innovations Strategic marketing and marketing strategy: domain, 11. definition, fundamental issues and foundational premises 12. Consumer theories. 13. Marketing scales.

Baker, M. J., Saren, M. (2016). 2. Marketing Theory. In Marketing theory: A student text (pp. 26-50). Los Angeles: SAGE. Jiménez-Zarco, A. I., Rospigliosi, A., Martínez-Ruiz, M. P., & Izquierdo-Yusta, A. (n.d.). Marketing 4.0. Web Services, 2172-2195. doi:10.4018/978-1-5225-7501-6.ch113 Piskoti I, Piskoti M.: COOPERATION IN INNOVATION – EMPIRICAL MARKETING MODELS, 2014 PISKÓTI, I. Competition in Innovation – Network-Competence in Business Success (2014) Required readings: Piskóti, István ; Nagy, Szabolcs ; Molnár, László ; Molnárné, Konyha Csilla: Empirical model of factors influencing market success of innovations in Hungarian context, In: European, Marketing Academy (szerk.) EMAC 2013 : 42nd annual conference, lost in translation, marketing in an interconnected world, Istanbul, June 4 - 7, 2013: Istanbul Technical University, (2013) Paper: X , 7 p. Varadarajan, R. (2009). Strategic marketing and marketing strategy: Domain, definition, fundamental issues and foundational premises. Journal of the Academy of Marketing Science, 38(2), 119- 140. doi:10.1007/s11747-009-0176-7 Varadarajan, R. (2015). Strategic marketing, marketing strategy and market strategy. AMS Review, 5(3-4), 78-90. doi:10.1007/s13162-015-0073-9

Molnár, László ; Piskóti, István ; Nagy, Szabolcs ; Molnárné, Konyha Csilla: Complex modeling of factors influencing market success of new product and service developments, In: Bigné, Enrique Recommended readings: (ed.) Paradigm shifts and interactions: European Marketing Academy, 43rd Annual Conference, EMAC 2014: Conference Proceedings Valencia, University of Valencia, (2014) Paper: 172 , 7 p.

Assessment methods and criteria: Students are to write an essay that combines marketing theory with their field of research. Oral exam and discussion on the essays. Five grade system (1-5).

Course title: Methods of market analysis Neptun code: GTMSK4150A Status: core, specialization, optional, other: Compulsory related to the research topic (Marketing Schools and Applications) Type : lecture/seminar (practical) Lecture 5; 30 hours per Number of credits; hours per week semester Name and position of lecturer: Dr. László Molnár Contact of lecturer (e-mail): [email protected] Prerequisite course(s): - Language of the course: English Suggested semester: autumn /spring, 1-4 Spring, 2 Requirements (exam/practical mark/signature/report, essay) Mid-semester performance (max. 50 points) + written exam (50 points) The task and objective of course ’Methods of Market Analysis’ is to deepen the students’ professional knowledge in the field of market analysis and market research and improve their Course objectives (50-100 words): methodological skills as well. The students have to use this acquired theoretical and practical knowledge in their field of research in order to improve their empirical research skills. After completion of the course students will be able prepare research plans and carry out empirical researches in order to answer research problems of marketing discipline.

Course content: Week Topic 1. Introduction to market analysis, market research and marketing research, basic definitions 2. Defining the research problem and the research objectives 3. Planning market analyses, market researches and marketing researches, the significance of research design 4. Setting up research questions and hypotheses 5. Basics of model creation, types of models (process, structural, hybrid) 6. Operationalization variables, marketing scales 7. Developing a sample plan, design the sample plan 8. Dealing with field work and data quality issues 9. Confirmation of hypotheses: how can we confirm or disprove hypotheses? 10. Testing methods of hypothetical models 11. Interpret research results 12. Case study I.: marketing research problem solving in consumer markets 13. Case study II.: marketing research problem solving in business markets

Lilien – Rangaswamy: Marketing engineering, Trafford, 2004 (given parts) Required readings: Bruner II: Marketing Scales Handbook, GCBII Productions, 2013

Burns – Bush: Marketing Research, Pearson, 2010 Recommended readings: Janssens – Wijnen – De Pelsmacker – Van Kenhove: Marketing Research with SPSS, Prentice Hall, 2008 Arbuckle: IBM SPSS Amos 21 User’s Guide, IBM, 2012 (given parts)

Mid-semester performance (max. 50 points) + written exam (50 points) Assessment methods and criteria: Point limits: 0-50 points: fail, 51-62 points: pass, 63-74 points: satisfactory, 75-86 points: good, 87-100 points: excellent

Course title: Research Methodology Neptun code: GTGKG2512MNA Status: core, specialization, optional, other: core Type : lecture/seminar (practical) lecture Credit: 3, hours per Number of credits; hours per week week: 2 Name and position of lecturer: Andera S. Gubik, associate professor Contact of lecturer (e-mail): [email protected] Prerequisite course(s): no Language of the course: English Suggested semester: autumn /spring, 1-4 2 Requirements (exam/practical mark/signature/report, essay) exam

The aim of this course is to equip students with knowledge and skills of using different research methods not only to conduct research activities but also to handle everyday situations and to make sound decisions at workplaces. For example, how to think carefully when buying consumer goods, decreasing staff turnover, deciding on training courses, etc. On completion of the course students should be able to Course objectives (50-100 words): • distinguish between different research methods and apply the right method, • demonstrate an understanding of scientific inquiry such as research design, conceptualiza-tion, operationalization, measurement and evaluation and apply these concepts in group work assignments. • think more critically and rationally and apply different problem-solving techniques.

Course content: Week Topic 1. Human inquiry and science 2. Research design 3. Formulate a research question 4. Literature review 5. Conceptualization, operationalization, and measurement 6. Sampling 7. Data collection methods: Questionnaire 8. Data collection methods: Interview, Field research 9. Data collection methods: Experiment 10. Data collection methods: nobtrusive research 11. Data collection methods: Evaluation research 12. Data collection methods: Case study 13. Ethics

Saunders, M.; Lewis, P and A. Thornhill (2008). Research Methods for Business Students. Pear-son Education Required readings: Babbie, E. (2013). The practice of social research. Wadsworth, Cengage Learning ppt presentation of the lectures

Bryman, A., Bell, E. (2011). Business Research Methods. Oxford University Press Veal, A.J. (2005). Business Research Methods. A Managerial Approach. Pearson Education Recommended readings: Leary M.R. (2004): Introduction to behavioural research methods. Pearson Education

The colloquium can be obtained by the successful completion of a pre-exam or by passing an exam during the exam period. Extra points can be earned by completing a homework. Completion requirements and evaluation criteria for seminar grades and exams: Assessment methods and criteria: Theoretical questions and practical questions 50-50 percent. The written exam is evaluated on a five-grade scale (1-5): excellent (22-24); good (19-21); average (16-18); passed (12-15); failed (0- 11). The exam is 24 points in total. The duration of the exam is 50 minutes.

Course title: Organizational Theory Neptun code: GTVSM4011PA Status: core, specialization, optional, other: core Type : lecture/seminar (practical) lecture+seminar Number of credits; hours per week 4 1+1 Name and position of lecturer: Dr. István Kunos, associate professor Contact of lecturer (e-mail): [email protected] Prerequisite course(s): Language of the course: English Suggested semester: autumn /spring, 1-4 autumn Requirements (exam/practical mark/signature/report, essay) exam The aim of the subject is to introduce human related factors of leadership in organizations. Beyond classical organizational forms, students can learn modern ways of leadership, factors having Course objectives (50-100 words): influence on our behavior, and many different types of theories regarding organizational theory. In the end students can get closer to modern forms of leadership development.

Course content: Week Topic 1. Humans in organizations. Personality theory, formal and informal leading 2. Personality types and traits in working environment 3. Values, attitudes, perceptual errors, attributional theory 4. Leadership compentencies, methods of measurement, types of leaders 5. Decisions in organizations, theory and practice, situational factors 6. Style theory, in-group cooperational styles, Ohio and Blake-Mouton models 7. Situational management, Hersey-Blanchard's theory 8. Practical viewpoints of situational management, case studies 9. Contingency theory, Tannenbaum and Schmidt's theory 10. Vroom and Yetton's normative model, Fiedler's theory 11. Organizational forms and leadership 12. Organizational form-dependent leadership 13. Leadership development, theory and practice to develop leadership skills Required readings: Hersey-Blanchard-Johnson: Management of Organizational Behavior, Prentice Hall, 2007 Recommended readings: Kunos I.: Personality Development, Globe Edit, Germany, 2016

Assessment methods and criteria: Class participation and activity. Home essay and presentation. In the end of the semester students can get offered mark, which consists of the arithmetic average of home essay and presentation.

Course title: Paradigms and applications of social marketing Neptun code: GTMSK411A Status: core, specialization, optional, other: core Type : lecture/seminar (practical) lecture/seminar Number of credits; hours per week 3; 2+0 Name and position of lecturer: Szabolcs NAGY, Dr. habil Contact of lecturer (e-mail): [email protected] Prerequisite course(s): no Language of the course: English Suggested semester: autumn /spring, 1-4 spring, 2 Requirements (exam/practical mark/signature/report, essay) signature/report

The main objectives of the subject are to give deep insight into social marketing; to analyze the differences between traditional and social marketing and to introduce students into the special research methods of social marketing. The subject aims to investigate the different approaches to social marketing and social innovation, including its definition, theoretical concepts, frames and Course objectives (50-100 words): models. Students will learn the latest research methodologies in social marketing and will have an insight into some specific fields of application of social marketing such as city and settlement marketing, health marketing and sustainable marketing. Moreover, students will learn how to shape behavior.

Course content: Week Topic 1. Introduction to social marketing. 2. Approaches to Social Marketing. 3. Social Marketing in marketing science 4. Society as the focus of marketing 5. Integrated model of Social Marketing – concept of stakeholder management. 6. Specialties of the marketing of public service organizations, civil and not-for profit organizations 7. Social Innovations. 8. Applications of Social Marketing. 9. City and settlement marketing. 10. Marketing of health and health consciousness. 11. Sustainable marketing. 12. Sustainable consumption. 13. Behavior shaping

1. Alan R. Andreasen: Social Marketing in the 21st Century, Georgetown University, 280 pages, SAGE Publications, ISBN 9781412916349, 2006 2. Sergeant,A.(2009): Marketing Management for Nonprofit Organizations, Oxford Press Required readings: 3. Nagy Szabolcs: Sustainable consumption, Budapest: Nemzeti Tankönyvkiadó, 2011., ISBN: 978-963-19-7245-0 4. Piskóti, I. (2012): The Social Problem Sensitivity of the Hungarian Population and Their Social Marketing Sensitivity THEORY METHODOLOGY PRACTICE : CLUB OF ECONOMICS IN MISKOLC (ISSN: 1589-3413) 8: (1) pp. 59-67.

5. Piskóti,I.-Nagy,Sz.-Molnár,L.-Marien,A (2012): Elements and an empirical anaysis of an integrated social marketing model in Hungary. In: Paulo Rita (szerk.) 41 th EMAC Conference: Marketing to Citizens Going beyond Customers and Consumers. Lisbon, Portugal, 2012.05.22-2012.05.25, ISCTE Business School, 2012. Paper 11. (ISBN:978-989-732-004-0) 6. Kotler,P.-Lee,N.RE. (2009): Up and Out of Poverty:The Social Marketing Solutions Pearson Whartoon School Publishing Recommended readings: 7. David Russell, Gillian Sullivan Mort, Margee Hume: Analysis of management narrative to understand social marketing strategy: The case of ‘Branding Logan City ‘Australasian Marketing Journal (AMJ), Volume 17, Issue 4, November 2009, Pages 232-237 8. Dominique Crié, Jean-Charles Chebat: Health marketing: Toward an integrative perspective. Journal of Business Research, Volume 66, Issue 1, January 2013, Pages 123-126

Report: Written assignment – Students compose and submit a comprehensive analysis of a social problem/case with proposals regarding how to solve the problem. The chosen social Assessment methods and criteria: problem/case should be closely related to the individual research field of the PhD student. Students make a final presentation of their findings and will answer questions concerning their research project and the subject in general.

Course title: Project Management Neptun code: GTVIM410PA Status: core, specialization, optional, other: core Type : lecture/seminar (practical) lecture/seminar Number of credits; hours per week 4; 2+0 Name and position of lecturer: Viktor Molnar, Phd; associate professor Contact of lecturer (e-mail): [email protected] Prerequisite course(s): none Language of the course: English Suggested semester: autumn /spring, 1-4 autumn Requirements (exam/practical mark/signature/report, essay) exam

The subject focuses on the imrovement of process and indicator orientation of projects. The students solve case studies and read specific studies. Students get familiar with the major management techniques of project management through best practices and will be able to allpy the PM toolset in case of special projects too. One part of the practical exercises are supported by IT tools Course objectives (50-100 words): focused on the project planning and monitoring.

Course content: Week Topic 1. The PM work and its approaches. 2. PMI architecture. Portfolio management. 3. Application of PM planning methods. 4. Project indicators. 5. Project risk management. 6. Project controll and its application. 7. Project fulfillment, monitoring. 8. Closing projects. 9. Management of research projects. 10. SAP PS module. Main transactions. 11. SAP PS: project definition and launch. 12. SAP PS: project activities; monitoring. 13. SAP PS: project control.

Verzuh, E. (2011): The Fast Forward MBA in Project Management, Wiley. PMI (2013): A Guide to the Project Management Body of Knowledge. Required readings: Handouts (papers, case studies)

Recommended readings: Assessment methods and criteria: Written exam; presentation; assignments.

Course title: Public Economics Neptun code: GTGVÖ4000A Status: core, specialization, optional, other: Specialisation Type : lecture/seminar (practical) Lecture Number of credits; hours per week 4 2+0 Name and position of lecturer: Zoltan Bartha, Associate Professor Contact of lecturer (e-mail): [email protected] Prerequisite course(s): none Language of the course: English Suggested semester: autumn /spring, 1-4 autumn/3 Requirements (exam/practical mark/signature/report, essay) signature/exam/essay

Course objectives (50-100 words): The main objective is to develop the students’ intuition about the working of an economy with government intervention, and to help them develop theories to describe it. Course content: Week Topic 1. Introduction of the students and the main topics 2. The agenda of public economics - why is it important, how can it be used 3. Considerations of Behavioural economics (pp 51-80) 4. Theories of the public sector (pp 119-138) 5. Public goods (pp 147-182) 6. Externalities (pp 223-248) 7. Asymmetric information (pp 297-336) 8. Voting (pp 345-381) 9. Rent-seeking (pp 387-414) 10. Inequality (pp 457-496) 11. Fiscal competition (pp 665-694) 12. International taxation (pp 703-741) 13. Social security (pp 775-802) Required readings: Jean Hindriks & Gareth D. Myles: Intermediate Public Economics. Second Edition. The MIT Press, Cambridge, 2013. ISBN: 978-0-265-01869-2

Tim Harford: The Undercover Economist. Little-Brown, 2005. ISBN: 0-19-518977-9 Tim Harford: The Logic of Life: The Rational Economics of an Irrational World. Little-Brown, 2008. ISBN: 978-0-316-02756-4 Recommended readings: Bryan Caplan: The myth of the rational voter. Why democracies choose bad policies. Princeton University Press, 2007. ISBN: 978-0-691-12942-6 Nariman Behravesh: Spin-free economics. McGraw-Hill 2009. ISBN: 978-0-07-154903-5

PPT presentation: - Students should pick a topic from the 11 key ideas included in the syllabus, and prepare a ~30-minute presentation on the topic - The presentation should include the key concepts concerning the topic, the historical context when the theory was developed, practical implementations of the theory, and preferably some personal comments - Topics are to be presented on the day they are listed in the class schedule - The presentation is followed by class discussion Final essay: - Topic: a summary of the presentation prepared during the semester Assessment methods and criteria: - The task of the student is to summaries the key concepts of the chosen topic, point out the possible practical applications, and to reflect on the suggestions that came up during the class discussion of the topic - Length: 5-8 pages - Deadline: 10 January (the number of max points decrease with each day of delay) - To be sent electronically to [email protected] Classroom participation: max. 5 points Presentation: max. 25 points Final essay: max. 10 points Grades: 0-19 points – Fail (1); 20-24 points – Pass (2); 25-29 points – Medium (3); 30-34 points – Good (4); 35-40 points – Excellent (5)

Course title: Quality Management Neptun code: GTVVE4012PA Status: core, specialization, optional, other: optional Type : lecture/seminar (practical) lecture Number of credits; hours per week lecture Name and position of lecturer: 2 Contact of lecturer (e-mail): [email protected] Prerequisite course(s): - Language of the course: English Suggested semester: autumn /spring, 1-4 autumn Requirements (exam/practical mark/signature/report, essay) report

The course aims to deepen and expand quality management knowledge. The students meet the origin and development of quality concept and methods to recognize the application possibilities in Course objectives (50-100 words): management systems. The activities during the lessons focus on presenting the different interpretations of quality management and allows the opportunity to use the tools in the students’ PhD researches.

Course content: Week Topic 1. History of quality concept 2. Principles and main trends 3. Quality Management: an engiennering approach 4. Quality Management: a strategic approach 5. ISO 9001 from the researcher’s viewpoint: integration possibilities to the corporate governance and management 6. ISO 9004: qualty management and sustainability 7. Developing QM tools 8. Service quality management 9. Business excellence. EFQM. (Self) evaluation methods 10. Project quality management 11. Quality management of project portfolios 12. Lean thinking: a quality management approach 13. Future possibilities and development trends of quality management

Defeo, J. A. (2017): Juran's Quality Handbook: The Complete Guide to Performance Excellence, Seventh Edition 7th Edition. New York: McGraw-Hill Education. Required readings: Garvin, D. A. (1988): Managing quality. New York. The Free Press.

Pyzdek, T., Keller, P. (2013): The handbook for quality management: A complete guide to operational excellence. New York: McGraw-Hill. Recommended readings: Berényi, L. (2013): Fundamentals of Quality Management. Saarbrücken: LAP.

Report. Individual task of writing a report or a conference paper that investigates the relation between the research topic of the students and quality management. Submission-ready manuscripts Assessment methods and criteria: are acceptable.

Course title: Quantitative Analysis Neptun code: GTÜSE421A Status: core, specialization, optional, other: core Type : lecture/seminar (practical) lecture Number of credits; hours per week 5 credit; 2+0 Name and position of lecturer: Szilágyi Roland Ph.D , associate professor Contact of lecturer (e-mail): [email protected] Prerequisite course(s): - Language of the course: English Suggested semester: autumn /spring, 1-4 autumn, 3. Requirements (exam/practical mark/signature/report, essay) exam

Having finished the course students will be able to analyze the main process of the business life with quantitative methods using statistical programs. Aim is to develop the students’ analytical and Course objectives (50-100 words): decision-making ability, the recognition skills of causal relationships and the fundamental long-term trends, moreover, to introduce them into forecasting and business planning.

Course content: Consultation Topic General philosophical foundations of quantitative analysis and modeling, assumptions of interpretation of modeling results. Basic idea and general form of stochastic 1. modeling. Interpretation of modeling results.

Modeling in Economic Analysis. (types of models, models with continuous dependent variables (the regression model family) and discrete regression models (linear probability 2. model, logit model, probit model, multinomial choice model,) Analysis with SPSS statistical program

Estimation procedures. (estimation procedures based on sample information and a priori and sample information.) 3. Model Diganostics. (examination of the conditions of the model, evaluation of the model). Conclusions from the results of the regression model. Statistical inference based on classical sample information (Bayesian statistical inference). 4. Specific models of quantitative methods applied in social science research, specific conditions of applications.

1. Curwin, Jon: Quantitative Methods for Business Decisions, London [etc], Thomson Learning, 2002 ISBN: 9780412402401 Required readings: 2. Hanke, John E. – Reitsch, Arthur G: Understanding Business Statistics, Irwin, 1991 ISBN: 9780256112191

Recommended readings: Tutorial of SPSS Assessment methods and criteria: Written material and oral presentation .

Course title: Regionalism in the modern Europe Neptun code: GTVGT412K Status: core, specialization, optional, other: optional Type : lecture/seminar (practical) lecture/seminar Number of credits; hours per week 5; 3 Name and position of lecturer: Benedek József, prof. Contact of lecturer (e-mail): [email protected] Prerequisite course(s): no Language of the course: Hungarian Suggested semester: autumn /spring, 1-4 spring, 2

Requirements (exam/practical mark/signature/report, essay) essay The main objectives of the course is to introduce the PhD fellows into the methodology of regionalism studies, and the offer an analytical description of the main regionalisms in Course objectives (50-100 words): modern Europe. The course develops analytical and methodological skill abilities of the PhD fellows, and it introduces them in the same time into the newest academic achievements of the field.

Course content: Week Topic 1. The general definition of regionalism 2. The particular goals studying regionalism 3. The types of regionalism: economic regionalism 4. The types of regionalism: economic regionalism 5. The types of regionalism: cultural regionalism 6. Methodology of regionalism studies 7. The historical roots of regionalism 8. The general mehcanisms generating regionalism: globalization 9. The general mechanisms generating regionalism: nationalism 10. Regionalism and federalism, the case of Germany 11. Regionalism and dirigisme, the case of France 12. Regionalism in CEE 13. Comparative anaylsis of territorial identity building Required readings: Course notes, Know, Benedek J. 2000 A társadalom térbelisége és térszervezése. Risoprint. Recommended readings: Győri Szabó R. 2006 Kisebbség, autonómia, regionalizmus. Osiris. Assessment methods and criteria: essay, according to clarity scientific argumentation.

Course title: Research methodology Neptun code: Status: core, specialization, optional, other: Core Lecture and Type : lecture/seminar (practical) seminar Number of credits; hours per week 2 Name and position of lecturer: Károly Balaton, full professor Contact of lecturer (e-mail): [email protected] Prerequisite course(s): No Language of the course: English Suggested semester: autumn /spring, 1-4 autumn, 1 Requirements (exam/practical mark/signature/report, essay) Practical mark

To get PhD students acquanted with the theoretical foundations of management research, their background in philosophy of sciend the possible quantitative and qualitative methods. To provide Course objectives (50-100 words): guidance for students to select the theoretical background and methodology of their doctoral research work.

Course content: Week Topic 1. The theoretical background of scientific research work. 2. Research philosophies in management and organizational research. 3. Selecting research philosophy for the research topic. 4. The characteristics of positivist and interpretative research philosophies. 5. Characteristics of research methods, and possibilities of their application. 6. Qualitative methods in management research. 7. Quantitative methods in management research. 8. The method of triangulation. 9. Content and formal requirements of writing the dissertation. 10. Rules of presenting and publishing research results. 11. The legal and ethical rules of scientific research work. 12. Presentation of research plans by PhD students. 13. Presentation of research plans by PhD students. Required readings: Easterby-Smith, Mark, Tjorpe, Richard and Jackson, Paul R.: Management Research. Third Ecition. Los Angeles: Sage, 2008. Recommended readings: Babbie: The methods of social science research. Assessment methods and criteria: Class participation and activeness, Writing and presenting a research plan.

Course title: Scientific problems of business economics Neptun code: GTGVG420A Status: core, specialization, optional, other: Core Type : lecture/seminar (practical) Lecture Number of credits; hours per week 5 2 Name and position of lecturer: Szűcsné Markovics Klára, University Associate Professor Contact of lecturer (e-mail): [email protected] Prerequisite course(s): -- Language of the course: English Suggested semester: autumn /spring, 1-4 Autumn, 1 Requirements (exam/practical mark/signature/report, essay) Exam

The main purpose of this course is to study business economics as a scientific discipline, simultaneously to discuss and to understand the significant academic problems of this scientific area. In Course objectives (50-100 words): addition to the getting of new knowledge, the course is to develop students' skills for scientific research activity.

Course content: Week Topic Business economics as a scientific discipline. The purposes and the main fields of business economics research. Links between , business economics, and 1. managerial economics. The terminology of business economics. General characteristics. The importance of defining clear categories. The hypothetico-deductive method. Experiment for the 2. application of the concept of hypothetico-deductive method to the student's own research topic. 3. The cost curves in microeconomics and the cost functions in business economics. Usage of the opportunity cost in business economics. 4. What is the profit maximization, and how does it work in modern economies? The total return requirement on the company level. Dissimilar levels of abstraction in research of business economics and finance. Different operating profit requirements for 5. equity and for debt in finance. The real role of the debt interest as the “tax shield”. Scientific problems of modern approach of net present value. Transforming the net present value for a comparable one. Links between net present value and shareholder 6. value form a business economics perspective. 7. The Fisher’s rate and the role of it in finance and business economics. 8. Aggregate capital needs in investment decisions. 9. The real reinvestment rate assumptions. Evaluation of investment projects with unorthodox cash flow patterns. 10. The effects of inflation on business profits and business assets. 11. Scientifically unresolved issues originating within business economics. The labor market as an element of corporate environment. The necessity of the natural rate of . The appearance of features and the estimation possibilities of 12. the natural rate of unemployment in the literature (NAIRU). The essence of Weitzman model and analysis of the literary criticism. 13. Enterprise models in terms of sustainability. Analysis of social enterprises and social cooperatives in the context of sustainability. Franz, Wolfgang: Will the (German) NAIRU Please Stand up? Discussion Paper No. 03-35. Centre for European Economic Research, 2003. Illés, M: Scientific Problems of Modern Approach of Net Present Value. Club of Economics in Miskolc, TMP Nr. 1. pp. 29-35. 2007. Illés M.: The Expansion Tendency of False Methods suggested for Managerial Decisions. Conference paper, 2001 Illés, M.: The Effects of Inflation on Business Profits and Business Assets. European Integration Studies, Miskolc, Nr. 1. pp. 35-45. 2010. Illés, M.: Transforming the Net Present Value for a Comparable One. Club of Economics in Miskolc, TMP Nr.1. pp. 24-32. 2012. Illés, M: Links between Net Present Value and Shareholder Value form a Business Economics Perspective. Club of Economics in Miskolc, TMP, Nr. 2., pp. 31-36. 2012. Illés, M.: Fisher’s Rate and Aggregate Capital Needs in Investment Decisions. Club of Economics in Miskolc, TMP, Nr.1. pp. 21-32. 2014. Required readings: Illés M.: The Real Reinvestment Rate Assumption as a Hidden Pitfall. 'Club of Economics in Miskolc' TMP Vol. 12., Nr. 1., pp. 47-60. 2016 Illés M.: Practical Usability Problems in Business Economics. Advances in Economics and Business 2016. 11. Vol. 4(11), pp. 607 - 623 Illés M.: Enterprise Models in Terms of Sustainability. 'Club of Economics in Miskolc' TMP Vol. 12., Nr. Spec. Iss. 2016 Rathour, V.: Business Economics an Introduction. 2011. (http://www.b-u.ac.in/sde_book/bcom_be.pdf) Vroom, G. & Mccann, B. T. (2009): Ownership structure, profit maximization, and competitive behavior. Working Paper, WP-800. IESE Buienss School, University of Navarra.http://mba.americaeconomia.com/system/files/paper_IESE.pdf Weitzman, M. L.:The Share Economy. Harvard University Press, Cambridge, Mass, 1984. Weitzman M.L. Comment On "Can the Share Economy Conquer ?" Author(s). The Quarterly Journal of Economics, Vol. 103, No. 1 (Feb., 1988), pp. 219-223

Arshad, A.: Net Present Value is better than Internal Rate of Return. Interdisciplinary Journal of Contemporary Research in Business December 2012 Vol. 4, NO 8 pp 211-219 Grunberg, L: The Share Economy: Conquering Stagflation by Martin L. Weitzman. Review The American Political Science Review, Vol. 80, No. 1 (Mar., 1986), pp. 316-317) Recommended readings: Matthews R. C. O.: The Share Economy: Conquering Stagflation. by Martin L. Weitzman. Journal of Economic Literature, Vol. 23, No. 2 (Jun., 1985), pp. 658-660 Nordhaus, W.: Can the Share Economy Conquer Stagflation? The Quarterly Journal of Economics, Vol. 103, No. 1. (Feb., 1988), pp. 201-217. (Without microeconomic-mathematical models.) Shuttleworth, M.: Hypothetico-Deductive Method. 2008. (https://explorable.com)

Assessment methods and criteria: For each lesson, homework should be prepared (in 1.5-2.5 pages length). They are discussed in the lessons and assessed by the teacher.The mark consists of: semester work 50%, exam 50%.

Course title: Strategic and Innovation Management Neptun code: Status: core, specialization, optional, other: Specialization Type : lecture/seminar (practical) Seminar 5 credits, 2 hours Number of credits; hours per week per week Name and position of lecturer: Károly Balaton, full professor Contact of lecturer (e-mail): [email protected] Prerequisite course(s): no Language of the course: English Suggested semester: autumn /spring, 1-4 Spring, 2 Requirements (exam/practical mark/signature/report, essay) Home essay + class participation and activity.

To get students acquainted with the classis concepts of Strategic management, which are relevant even today. To discuss the lates theories and methodologies of strategic research and innovation Course objectives (50-100 words): management. To provide quidelings for the students to establich their strategic management or related area research.

Course content: Week Topic 1. Review of the major topics of master level strategic management courses. 2. The theoretical foundations and methodologies of strategy research. 3. Classical concepts of strategy: strateic choice, bounded rationality. 4. Methods of analysing strategic processes. 5. Strategic alliances and networks. 6. The resource and capability based approach to strategy. 7. The role of organizational learning in strategic management. 8. The influence of new information technologies on strategic management. 9. The process of innovation. 10. Management of innovations. 11. Management of strategic changes. 12. The newes strategic approaches in the 21st century. 13. Required readings: Tushman, M.L. and Anderson (2004): Managing Strategic Innovation and Change, plus English language journal articles specified in the syllabus. Recommended readings: Mintzberg, H., Ahlstrand, B. and Lampel, J. (1998): Strategy safary. Oxford: Blackwell. Assessment methods and criteria: Class participation and activity, plus a home essay.

Course title: World Economics Neptun code: GTERG 4080A Status: core, specialization, optional, other: compulsory Type : lecture/seminar (practical) lecture Number of credits; hours per week 5;2+0 Name and position of lecturer: Zoltán Nagy PhD Contact of lecturer (e-mail): [email protected] Prerequisite course(s): none Language of the course: English Suggested semester: autumn /spring, 1-4 autumn, 3 Requirements (exam/practical mark/signature/report, essay) oral exam, written material and oral presentation

The aim of the course is to present the evaluation of world economy, the formation and determining processes of inequalities and to highlight interdependences. Analysis of the competition of the Course objectives (50-100 words): different territorial units in the world economics (cities, companies, national economies), revealing the problems and growing possibilities of the world economics.

Course content: Week Topic 1. The development of the world economy 2. Place of world economy in the world order, problems of the world order 3. World economy in the third millennium 4. Globalization and regionalism 5. Inequalities and interdependences in the world economy 6. Shifting of the main points in world economy, reliefs of the economy: the role of towns, cities, large cities, mega cities and global cities 7. The role and relations of the United States of America in the world economy 8. The role and relations of the European Union in the world economy 9. The role and relations of Japan in the world economy 10. The role and relations of the BRIC countries in the world economy 11. Transnational companies in the international competition 12. Territorial distribution of foreign investments 13. Competitiveness of national economies P. Haggett: Geography. A Global Synthesis. Pearson Education Limited, 2001, Harlow. Required readings: Institute of World- and Regional Economics 2014: International and Regional Economic Relations. UNCTAD 2018: World Investment Report 2018. United Nations Publication, New York-Geneva, World Economic Forum: The Global Competitiveness Report 2016-17. Geneva, 2016. Recommended readings: Dicken, P.: Global shift - sixth edition. The Guilford Press, New York, London 2012. Maddison, A: The World Economy. OECD 2007

Assessment methods and criteria: 5 level scale