HP CASE STUDY SOUTHERN CROSS AUSTEREO FUTURE-PROOFS BUSINESS WITH TOTAL FLEET REFRESH
HP Ready Deploy Plus underpins massive rollout for leading Australian broadcaster CASE STUDY | SOUTHERN CROSS AUSTEREO
When Southern Cross Austereo decided to upgrade its fleet, it faced a rollout of 2,500 devices to over 60 regional and remote locations. It could have spent years on the project but the HP Ready Deploy Plus Service did the job in 24 months.
Industry: Country: CME Australia Challenge Complex deployment logistics
Objective With the ability to reach 95% of the Australian population through radio, television and digital Streamline deployment of a completely assets, Southern Cross Austereo (SCA) is the continent’s biggest entertainment company. new fleet of personal devices It serves metropolitan and regional areas with 78 radio stations and a further seven digital Approach stations and broadcasts 92 free-to-air TV signals. Evaluated three vendor solutions against various user profiles and took potential SCA has core data centers in Sydney and Melbourne and because of the nature of broadcasting, devices on a roadshow to glean it also runs technology stacks in each of its 60 locations across the continent. Three teams, of end-user insight over 200 people, deliver IT services to more than 2,500 employees. They include digital and Impact broadcast technology crews and an IT team that runs infrastructure, network, service desk and Seamlessly migrated user data from old deskside services. devices to new ones and decommissioned legacy devices The company had an aging, multi-vendor fleet of computers and decided it was time for a refresh. Provided pre-delivery factory imaging As Head of Information Technology, Bryce Maybury, explains: “Supporting and managing such a Reduced deployment times from years diverse fleet took significant effort. We also recognized the shifting landscape of users wanting to to just 24 months collaborate more, so we needed devices that would support changing workstyles.” Freed IT staff to concentrate on core business tasks Following a procurement process which took account of end user feedback, SCA decided to Future-proofed company for increased staff standardize on the HP EliteBook 840 with docking stations, keyboards, mice and monitors. collaboration and potential hot-desking Already facing the daily challenge of keeping the IT wheels turning for this large and widespread enterprise, the IT team now faced the daunting task of rolling out 2,500 new devices plus peripherals to 60 disparate locations across regional and remote Australia.
“With HP Ready Deploy Plus we streamlined the process but, more importantly, we were able to really improve the user experience.”
- Bryce Maybury, head of information technology, Southern Cross Austereo CASE STUDY | SOUTHERN CROSS AUSTEREO
2,500 Solution Streamlined rollout services HP devices deployed “If our centralized service desk and deskside team had undertaken this from the Sydney office, the process would have been extremely manual and time consuming. There would have been a significant delay in delivery to our end users. We certainly didn’t have the capacity to send people to every location, so we needed to augment our capability,” says Maybury.
60 For SCA, that augmentation came in the form of the HP Ready Deploy Plus Service.
Regional & remote locations “HP’s service helped us manage logistics across all of our locations and then complete a high-touch installation. It was exactly what we needed,” says Maybury.
A service available in the Asia Pacific region, HP Ready Deploy Plus offers an enhanced deployment service and simplifies the customer experience by combining many different processes into one seamless suite of logistics, installation and deployment services with a single point of contact.
“HP’s service helped us manage logistics across all of our locations and then complete a high-touch installation. It was exactly what we needed.”
- Bryce Maybury, head of information technology, Southern Cross Austereo
By streamlining deployment services, it gets new devices up and running more quickly, seamlessly integrates any third-party hardware and handles all removal of old machines. The SCA purchase was facilitated through HP Financial Services.
SCA’s image was factory pre-loaded and then the new HP devices were delivered direct to each of the 60 locations. Installation and set-up were conducted onsite by HP professionals who also migrated data from end users’ legacy machines. The service included asset tagging for inventory purposes, integration with existing hardware and removal of all packaging.
In addition, retired assets were securely and environmentally decommissioned. Data was wiped off the hard drives and they were then stored for a period of time by HP before being professionally recycled. SCA received a cashback payment for the residual value. HP Ready Deploy Plus features 30-day post-deployment support and SCA’s devices are covered by a three-year, next-business- day on-site service contract. CASE STUDY | SOUTHERN CROSS AUSTEREO
Benefits Positive end user experience
“Without HP Ready Deploy Plus, we would have had to procure thousands of devices, have Devices them sent to our Sydney offices, unpacked, imaged, re-packed and then sent out to the users pre-imaged who would have to do the installation themselves,” adds Maybury. “From a purely logistical standpoint that would involve a significant amount of duplication and hand-holding.
“With HP Ready Deploy Plus, we were able to free our IT service desk agents from those tasks. We streamlined the process but, more importantly, we were able to really improve the user experience.”
When embarking on this ambitious project, SCA had expected that it could take from three Installation & to five years but with HP Ready Deploy Plus, most of the roll-out was achieved in just 24 setup on-site months. Staff were able to pick the most convenient times for installation and their data was seamlessly, securely transferred.
“If we had gone down the route of doing it ourselves, we would have had to take people off their traditional roles. With HP Ready Deploy Plus we were able to let our people continue to do what they do and add value back into the business,” concludes Maybury.
SCA will collaborate with HP to develop a regular refresh cycle and at the end of the current Old devices securely three-year contract, new devices will be delivered and the deployment process will kick in again. decommissioned Learn more at hp.com/go/deployment
Solution at a glance
Services HP Ready Deploy Plus Service HP Financial Services
Hardware HP EliteBook 840 G5 Notebook PCs
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