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CHUMCHUM Aa Truetrue CANADIANCANADIAN Broadcasterbroadcaster OUTLINEOUTLINE CHUMCHUM aa truetrue CANADIANCANADIAN broadcasterbroadcaster OUTLINEOUTLINE InIn studio:studio: HistoryHistory InIn studio:studio: nownow andand thenthen TheThe StreetStreet Beat:Beat: CRTCCRTC regulationsregulations LittleLittle Italy:Italy: CityTVCityTV Rooftop:Rooftop: InternationalInternational MarketMarket CHUMCHUM LimitedLimited HistoryHistory && DevelopmentDevelopment (TV)(TV) 1970s:1970s: CityTVCityTV,, MosesMoses ZnaimerZnaimer 1980s:1980s: MuchMuch Music,Music, MusiquePlusMusiquePlus 1990s:1990s: SpeakersSpeakers Corner,Corner, CHUMCHUM TVTV International,International, Bravo!Bravo! ,, SPACE,SPACE, CablePulse24CablePulse24 2000s:2000s: SpecialtySpecialty Channels,Channels, CraigCraig MediaMedia Focus:Focus: ZnaimerZnaimer,, MuchMusicMuchMusic FutureFuture Plans/DevelopmentPlans/Development WhatWhat anan expansiveexpansive networknetwork youyou have...have... "intensely"intensely local,local, urbanurban--oriented,oriented, culturallyculturally diverse"diverse" locallocal news,news, nationalnational formatformat specialtyspecialty channelschannels toto fitfit anyany interestinterest BeyondBeyond thethe BoxBox RevolutionizingRevolutionizing thethe industryindustry CanadianCanadian CulturalCultural AssistanceAssistance FirstFirst StoreStore forfor youryour PhonePhone OnlineOnline BroadcastingBroadcasting Old CHUMS… A look into the relationship between the CRTC and one of Canada’s most prominent private broadcasters. CHUM’s Past Performance (as stated in the 2002 CRTC Broadcasting Decision) • The commission is satisfied with CHUM’s adherence to license conditions • CHUM has exceeded most of its quantitative targets and has also met or surpassed all of its financial and other commitments offered as benefits in the context of ownership transfers The Commission’s 1999 Television Policy • One of the key elements of the Commission's Television Policy is the importance it places on providing each multi-station ownership group with the flexibility "…to differentiate itself and brand its programming and scheduling to attract maximum audience, all within an equitable and well-defined regulatory framework". • The policy also distinguishes between larger and smaller station groups for the purpose of determining the appropriate contribution that each should make to attainment of the objectives of the Act. • The Commission sees this approach as essential due to the fact that, while various station groups compete directly with each other in many markets, the size of any group in relation to another can vary widely. CHUM’s Qualification as Owner of a Smaller Multi-Station Group (as stated in the 2002 CRTC Broadcasting Decision) Large Multi-Station Group Small Multi-Station Group • The Television Policy defines a • At the 6 May 2002 hearing, larger multi-station group as CHUM agreed with the one licensed to operate in Commission's calculations that several provinces and whose place CHUM's national potential stations have a combined reach at approximately 67%, potential reach of more than just below the threshold of 70% 70% of the national audience in specified in the Commission’s their language of operation. definition. CHUM also does not • Groups meeting this definition meet the second criterion used include CTV and CanWest to define a larger multi-station Global group in that it operates conventional television stations in only two, as opposed to several, provinces. Redefining an old CHUM The Commission approved the transfer of effective control of Craig's conventional television stations to CHUM on November 19 2004. As a result, CHUM is now considered to be a large multi-station ownership group (Decision 2004-502) Ownership Charts of Large Multi-Station Groups 1. CHUM limited 2. BCE 3. CANWEST Think Global, Act Local How CityTV’s unique and innovative format is changing the face of broadcasting around the world. The Beginning • CityTV is the most well known component of the Chum Franchise • First aired in1972 • Later on bought by Chum Ltd in 1981 • “News, Music and Movies” with an emphasis placed on localized programming and diversity. The Vision • Urban, hip and youthful station - Capture 18-24 demographic • Local Stories • Canadian Brand Loyalty Vs. Americanization • Create news that reflects the diversity and vibrant population of Toronto and offers a fresh approach to formatting and a chance for public input and interactivity The Format • The “Studioless Studio” – A broadcast environment rather than a traditional studio space – Create an open and informal “flow” of programming content The Studio The Format Cont… • Interactivity – Street level studio – Speakers corner – CityTV: Everywhere • Diversity The Brand • City TV has evolved from a single station to an entire broadcasting concept • With a unique and distinct esthetic that is consistent throughout its programming CityTV’s style is easily recognizable to viewers • CityTV has marketed itself not as a TV station but as an attitude and a personality • Merchandise CityTV – Everywhere • Finding such success within the Toronto market the CityTV brand has been exported and sold not just do International Market • CHUM International is the development and distribution arm of CHUM limited • CI distributes programming owned by CHUM worldwide • Grown significantly since its launch 10 yrs ago • Develop international licensing arrangements • Content seen in over 130 countries; format used in over 70 countries • CHUM known for their distinctive & cost-effective style • CHUM attempts to meets the taste of the new urban consumer whose needs are not being met by the mainstream • One of Citytv’s goals has been to teach the world how to produce effective, quality TV • Program sales in foreign markets: 7 figure revenues • Format licensing deals are largest aspect of International business • Initially, in the late 1980’s Znaimer wanted to expand Citytv domestically, but 2 applications for station license in Ottawa rejected by CRTC • Started thinking internationally instead – franchising Citytv into other markets • CHUM made its first international sale of FT (FashionTelevision) to a satellite broadcaster in the U.K. • Other attempts: 1991 “Five TV” failed due to licensing • Znaimer realized more success would come from making a deal with foreign partner to use City’s programming techniques. • Began licensing format • Joint ventures • Argentina: success with MuchMusica; Finland: success with Jyrki • Strategies: CHUM vs. MTV • United States: failure of Citytv replications • Cultural challenges • Future: Znaimer wants to expand both in Canada, as well as globally • Recent agreement between CHUM and Guardian Media Group (UK) Brought to you in part by: “ON AIR”.
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