PRINT MEDIA ANALYSIS FACT SHEET - October 2020

Introduction Weekly Newspapers

Monday to Since 2005, ADIC conducts daily surveillance on print media and produce a monthly Sunday analysis of references regarding alcohol, tobacco, cannabis, heroin and other drugs Saturday (ATOD) occurring in selected print media in the three mediums – Sinhala, Tamil and English. This “Print Media Analysis” leads to monitoring and identifying the prevailing/ Sinhala current trends and patterns related to alcohol, tobacco, cannabis, heroin and other 05 03 drug reporting. It also identi es the current attitudes and the behavior of the media and media personnel with regard to ATOD. This fact sheet contains the analysis of Sinhala and English newspapers in October 2020. 04 English 02 The identi ed content are categorized as follows: Classi cation according to Promotion, Prevention, Prevention – Improve correct knowledge on ATOD, its Policy, Law Enforcement & Non Category industries and eective prevention.

Promotion - Glamorizing the substance, industry Sunday Sinhala image building, surrogate advertising, social beliefs, English unfair privileges and promotion through prevention. Prevention 5 5 Positive policy – Supporting implementation and 1 2 formulation, of ATOD control policies. 7 10 4 Promotion Negative policy – Undermining formulation & 0 implementation of ATOD control policies. Negative 0 Law enforcement- Legal actions taken by the Policy 0 authorities when ATOD related laws & regulations are 0 violated. Positive Policy 0 1

Non Category –Speci cally does not include policy, Law 14 5 prevention or promotion of any drug but it provides Enforcement 0 information on ATOD through words or pictures. Non 0 Category 0 n Monday to Saturday 0 1 2 3 4 5

Sinhala English 47 Prevention 3

Promotion 71 5

Negative 3 Policy 0 Positive 14 Policy 1 Law 654 Enforcement 49 Non 0 Category 0 n 0 100 200 300 400 500 600 700 800

adicsrilanka.org Classi cation according to Newspapers

Monday to Saturday English Newspapers 29 In Monday to Saturday English 30 newspapers, and Daily ft 67 and The Island published the most 25 ATOD promotive content. ATOD prevention was published only in 20 The Island. Law Enforcement was the overall most published 15 12 category in all four newspapers. n 10 8 22

5 3 2 2 Prevention 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 The Island Daily FT Promotion Policy (Positive) Sunday English Newspapers Policy (Negatve) 1 1 1 1.0 Law enforcement 0.8 n = Number of articles

0.6 n In Sunday English newspapers, 0.4 1 Sunday Observer and Sunday Times published one prevention 0.2 article each. Neither of the newspapers published content on 0 0 0 0 0 0 0 0 0 0 promotion. 0.0 Sunday Observer Sunday Times

Monday to Saturday Sinhala Newspapers

In Monday to Saturday Sinhala 250 newspapers, ATOD promotion was 205 published the most in . 200 ATOD prevention was published the most in . Law 151 150 133 Enforcement was the overall most published category in all ve n 93 newspapers. 100 72

50 23 21 17 12 Prevention 7 11 10 6 7 2 0 5 0 2 3 2 2 0 3 0 0 Promotion Divaina Dinamina Ada Policy (Positive) Sunday Sinhala Newspapers Policy (Negatve) 3 3.0 Law enforcement 2.5 n = Number of articles 2 2 2 2 2.0 5

n1.5 In Sunday Sinhala newspapers, 3 1 1 1 highest ATOD promotion was 1.0 2 2 published on Sunday Divaina and Sunday Lankadeepa. ATOD 1 0.5 prevention was published the most 0 0 0 0 0 0 0 0 0 on Sunday Lankadeepa and 0.0 Sunday Divaina Sunday Lankadeepa Sunday Mawbima Sunday Mawbima.

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