BBC Trust Public Consultation on the BBC’s Music Radio Services

August - October 2014 A report by ICM on behalf of the BBC Trust

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Table of contents

1. Introduction ...... 3 1.1 About the Review and Public Consultation ...... 3 1.2 The Music Radio Consultation ...... 3 1.3 Service Licences for Music Radio Stations ...... 3 2. About this Report ...... 5 3. Methodology ...... 6 3.1 Introduction ...... 6 3.2 Collecting responses ...... 6 3.3 Handling responses ...... 7 3.4 Grouping and analysing responses ...... 7 3.5 Interpreting results ...... 8 4. Overall perceptions of BBC Music Radio ...... 9 5. Consultation results by station ...... 12 5.1 Radio 1 ...... 12 5.2 1Xtra ...... 20 5.3 Radio 2 ...... 27 5.4 6Music ...... 33 5.5 Radio 3 ...... 38 5.6 Asian Network ...... 44 6. Non station specific questions ...... 50 6.1 Types of music which respondents would like to hear more of ...... 50 6.2 Views on BBC’s Music Radio’s use of technology ...... 51 6.3 Demographic profile of consultation respondents ...... 53

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1. Introduction

1.1 About the Review and Public Consultation

The BBC Trust is the governing body of the BBC. The BBC Trust’s responsibility is to get the best out of the BBC for licence fee payers; whether that means protecting it from political interference, or ensuring that the BBC continues to provide excellent value for money while staying true to its principles. The Trust must also ensure that the BBC has high standards of openness and transparency.

To achieve this, the Trustees must keep in close contact with licence fee payers, being aware of and understanding their expectations of the BBC. They do this via research, consultation with the public and through the work of the BBC Audience Councils. A key element of the BBC Trust’s work is to consult publicly. This is done as part of their ongoing cycle of ‘service reviews’ of the BBC’s channels and services. Public consultations are one of the most powerful and democratic mechanisms for receiving audience feedback.

The BBC Trust commissioned ICM Unlimited to log, code and analyse consultation responses. 1.2 The Music Radio Consultation

The BBC Trust has conducted consultations on each of the music radio stations previously. However, the 2014 Music Radio Consultation is the first occasion on which the full portfolio of stations has been reviewed in one go. The stations included in this consultation were:

● BBC Radio 1 ● BBC Radio 1Xtra ● BBC Radio 2 ● BBC Radio 3 ● BBC 6 Music ● BBC Asian Network 1.3 Services Licences for Music Radio Stations

Each BBC Music Radio station has a ‘service licence’, which details its remit, outlining the overall format and particular characteristics the output of the service should embrace. The review will assess the performance of each station against its remit.

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1.4 BBC Music Radio Station Remits – As displayed in the Music Radio Consultation

BBC Radio 1 Radio 1 is meant to entertain you with a distinctive, or unique, mix of music and speech. Its programmes should appeal to listeners aged 15-29 and it should also provide some programming for younger teenagers.

BBC Radio 1Xtra 1Xtra is meant to entertain you with a distinctive mix of contemporary black music, with a strong emphasis on live music and supporting new UK artists. Its music and speech programming should appeal to its core target audience of 15-24 year olds.

BBC Radio 2 Radio 2 should be a distinctive mixed music and speech service, appealing to all age groups over 35. It should offer popular music and speech-based programmes including documentaries, religion, arts, comedy and readings. BBC Radio 3 Radio 3’s remit is to offer a mix of music and cultural programming. As well as its core classical music programmes, its speech-based programming should inform and educate its audience about music and culture. Jazz, world music, the arts and ideas and religious programming should feature in its output. BBC 6 Music 6 Music is meant to entertain lovers of popular music with a service that celebrates the alternative spirit in popular music from the 1960s onwards. It should provide context for the music it plays, and support live music and new artists. BBC Asian Network Asian Network is meant to provide speech and music output appealing to British Asians, with a focus on keeping audiences informed about relevant issues. Programming should be primarily in English, but some programming should be provided in a range of South Asian languages. It should primarily appeal to younger British Asians but should also appeal to anyone with an interest in British Asian issues, music and culture.

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2 About this report

This report looks at responses to the BBC Music Radio portfolio as a whole, as well as responses to the six individual stations.

The document contains:

 A section on the consultation methodology;  An overview of the BBC Music Radio portfolio;  A section on each individual station; and  A section on overall questions and demographics.

At the start of each section there is a summary of the findings for that area.

Each section can be linked to directly from the table of contents.

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3 Methodology

3.1 Introduction

The Music Radio consultation period ran for 12 weeks, between 7th August and 29th October 2014.

The consultation questionnaire was co-designed by the BBC Trust and ICM. It contained a mixture of:

● Overall questions, covering the BBC’s whole music radio portfolio; and ● Chaptered sections for each radio station.

Most of these questions were open-ended in nature. Respondents were free to respond to as many or as few questions as they wished.

3.2 Collecting responses

Public consultations are a democratic exercise in the sense that any member of the public is eligible to take part should they wish to. In order to engage with a broad range of licence-fee payers, the consultation was made available through a range of channels. The consultation was also promoted using a variety of channels, including trails and interviews on the radio stations themselves, a link from the BBC Trust website, and Twitter (see below).

In total, 2,951 members of public responded to the consultation.

Online responses

● A large majority of responses (2,578) were submitted online via the BBC Trust’s online consultation platform. The online version of the consultation questionnaire was optimised for use on mobile phones.

Email responses ● Completed consultation questionnaires (37): Some people downloaded a copy of the consultation questionnaire and emailed it to the BBC Trust via the dedicated consultation inbox. ● Freeform (22): Some people chose to complete a freeform response by email rather than submitting their response using a questionnaire format.

Postal responses ● Completed consultation questionnaires (185): Some people downloaded a copy of the consultation questionnaire and posted it to the BBC Trust. Hard copies of the questionnaire were available by request via a publically advertised phone number. ● Freeform (7): Some people chose to complete a freeform response by letter, rather than submitting their response using a questionnaire format.

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Twitter ● Publicity: The consultation was publicised through the BBC Trust account as well as through the individual radio stations’ accounts. A link to the full online consultation was provided so that people could access the whole questionnaire. ● Responses (50): For the first time in a BBC Trust public consultation, responses were accepted through Twitter using the hashtag #trustreview. Overall, 50 tweets were received in relation to the review (some respondents sent more than one tweet).

Telephone ● To ensure that the consultation was accessible to everybody, ICM offered the option of submitting a response by telephone on request. A dedicated phone number was set up for speakers of Asian languages to request an interview in their language.

Engagement events

● As part of the public consultation for this review, members of the Trust ran a number of face to face engagement sessions at BBC recordings, and gave audiences the opportunity to fill out hard copy versions of the questionnaire. 90 responses were received through this engagement.

3.3 Handling responses

Each consultation response received by ICM has been entered electronically and is stored on a secure centralised system. Every response has received a unique ID code and to protect the privacy of consultation respondents, all personal data has been separated from responses.

ICM’s response handling procedures have been designed for compliance with ISO 27001 and ISO 20252, the international standards for data security and market research.

3.4 Grouping and analysing responses

The questions are largely qualitative and open-ended in nature. The analysis has therefore been approached in a thematic manner, and does not aim to provide a quantitative measure of the range of points of view which were expressed.

ICM’s expert team grouped all responses at each question into themes, enabling accurate analysis at each question.

A key element of the analysis process for any consultation is the development of a thematic analysis framework by which open questions will be analysed. An initial framework based on the first 1,000 responses was then refined and evolved throughout the rest of the consultation. The framework is a flexible document that changes as analysis progresses.

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3.5 Interpreting results

This report presents the views of the 2,951 people who responded to this public consultation using any of the channels outlined in the ‘collecting responses’ section of this report.

The responses reported here represent the views of those who chose to participate in the consultation, and may not be representative of the population as a whole, or of listeners to BBC Music Radio.

ICM has analysed all responses to the consultation. Some respondents chose to give their views on more than one station, and some which they do not listen to. While all views have been covered in relation to each radio station, the analysis has a greater focus on responses from people who listen to the given station.

Since people were free to answer as many or as few questions as they wished, the overall number of responses per question has been included next to the question wording in this report.

Responses are reported on a question by question basis. Where certain themes come through in multiple questions, these have been reported within the question where they appear most prominently.

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4 Overall Perceptions of BBC Music Radio

Summary

The people who responded to the consultation are generally positive about the BBC’s overall music radio offering. Almost all respondents listen to one or more of the music stations, and feel that at least one of stations has something to offer them, and they tend to enjoy the breadth of services available.

Music itself lies at the heart of what people feel the stations offer, and almost everyone who responded to the consultation shared their views on the genres and artists showcased by the BBC. DJs and presenters (including individual personalities) are also critical to people’s support or opposition to particular stations.

Opinion is divided on the extent to which BBC Music Radio stations support new music and up-and- coming artists. On the whole, listeners told us that BBC radio stations introduce them to different artists and styles, whether the artists themselves are fresh to the scene or whether the listeners simply had not heard their music before. But some respondents believe that the BBC’s music radio stations predominantly play music from mainstream artists, or those from major record labels. Some people also state that they dislike what they perceive as a ‘playlist’ approach used on certain programmes and stations across the Music Radio portfolio.

People were also asked about their views on speech programming on the BBC Music Radio stations. Some respondents said they do not regularly listen to speech programmes on any of the stations. However, the feedback from regular listeners is largely positive, with many praising individual presenters for their informative style. Overall perceptions of the BBC’s Music Radio services

Number of Q3. Overall, what is your opinion of the BBC’s music radio services? Which of responses: these statements comes closest to how you feel about this? 2153 ● Offers me everything I need ● Offers me something ● Has a little to offer me ● Offers me nothing

Almost everyone responding to the consultation told us that the BBC’s Music Radio Services have something to offer them; most say the services offer them “a lot” or “everything they need”. Only a small proportion of respondents say that the services have “nothing to offer”.

The extent to which people feel that BBC Music Radio has something to offer them does differ between certain demographic groups. For instance, among the respondents choosing to disclose their ethnicity, white people are more likely than black and minority ethnic (BME) people to feel that BBC Music Radio has something to offer them. There are also differences by gender, whereby women are more likely to think that BBC Music Radio has something to offer them than men. People aged 45-54 are the age group most likely to believe that BBC Music Radio offers them something.

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Number of Q4. Why do you say that? You may wish to think about: responses: ● What makes you listen 1815 ● What you like and dislike about the radio services you listen to ● What the stations could do more of, or do better

Respondents to the consultation are positive about the overall BBC Music Radio offering Respondents to the BBC Music Radio consultation are generally positive about the music radio services the BBC provides. They tended to say that they enjoy the variety and diversity of genres showcased by the stations and feel they are exposed to music or artists that they have not heard before.

“I want two things from music radio: (1) something reliably interesting and pleasant to listen to while doing other things (2) to discover new music of which I was unaware or did not know I liked. In my experience BBC Radio fulfils these objectives admirably.” (55-64, Male)

BBC Music Radio stations are personality-driven Generally, respondents to the consultation praise the quality of the DJs and presenters across BBC Music Radio and describe them as engaging, interesting and knowledgeable. Many identify specific DJs that they enjoy listening to across different BBC Music Radio stations.

“I like most of the presenters and value their comments on the music they choose to play.” (65 and over, Male)

“Presenters are passionate about music and their musical specialisms, whereas presenters on commercial stations aren't always knowledgeable enough.” (25-34, Male)

Some presenters are divisive The presenters earning the greatest praise from listeners are those who are perceived to be experts in their field who have the autonomy to select their own music.

Across the board, respondents tend to express a desire for presenters to be selected based on their musical expertise rather than on any other factor such as their media profile. Across several stations, presenters on daytime programmes are perceived by some to place a heavier emphasis on presenter-led content and to play a more generic or playlist-led musical selection.

Listeners are largely positive about the variety of music on offer, but some feel there are some genres which are underserved Some listeners believe that particular musical genres are currently underserved across the BBC Music Radio network. While many accept that certain genres are represented through some stations’ specialist programming, some would like to hear a more diverse range of genres played on the stations which they currently listen to. The specific genres mentioned are:

● Jazz ● Rock and Classic Rock ● World music ● Reggae ● Country & Folk

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● Archive content (e.g. BBC Session Archive recordings, Peel Sessions etc.)

Listeners seem to want to hear these genres on the existing stations rather than having new dedicated BBC radio stations for these genres.

Some mention specific stations which stand out in the portfolio

Although this question related to the portfolio as a whole, some respondents took the opportunity to mention stations which they particularly enjoy. 6Music was often spontaneously mentioned at this question. Some mentioned the earlier proposed closure of 6Music and the ensuing ‘Save 6Music’ campaign, with regular listeners demonstrating a fierce loyalty towards the station. 6Music is praised for the range and quality of its musical output along with its affable and knowledgeable presentation style.

“I LOVE RADIO 6 MUSIC!!! It is amazing, I can relate to the music and DJ's, every time I get in my car a song I love is being played. It makes my day all day every day” (35-44, Female)

Radio 3 is also often mentioned spontaneously at this question. Regular listeners describe the station as being “superb”, “innovative” and “unique”. Some respondents also praise the BBC overall for the quality of its Classical music output in general.

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5 Consultation Results by Station

BBC Radio 1 The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.

5.1 Radio 1 Summary

The listeners who responded to the Radio 1 section comprise a diverse audience, covering a multitude of different musical tastes, age groups, geographies and ethnicities. With this in mind, there are important differences in how Radio 1 is viewed by different demographic groups.

Radio 1 is well regarded by the younger end of its target audience. The station is praised for its mixture of contemporary mainstream genres, and for some of the individual presenters, to whom regular listeners are devoted.

Radio 1’s coverage of live music is viewed as one of the station’s major assets. The standout examples are Live Lounge, the annual coverage of Glastonbury Festival and Radio 1 Big Weekend events. There is also widespread agreement that Radio 1 introduces listeners to new music and artists. That said, some respondents feel that the station favours artists already signed to major record labels rather than giving airtime to artists who would otherwise not be heard on the radio.

Despite being positively viewed by younger listeners, age appears to be a dividing line for Radio 1, with some listeners and ex-listeners aged 25+ (and in some cases even younger) feeling they are too old for the station. There is a perception among some respondents that Radio 1 has gradually become targeted at an increasingly young audience over the past few years. Some 25-34 year olds told us that they feel too old for Radio 1, but too young for Radio 2, causing a perception among this group that the BBC Music Radio portfolio as a whole does not offer as much to people in their twenties and early thirties.

Across all age groups, some perceive Radio 1’s daytime programming to have an overly prescribed playlist, and say that the music can feel repetitive. Some listeners would like to hear individual DJs taking more control over the music they play and creating a more distinctive feel to each programme. The views expressed about the daytime schedule are in direct contrast to the comments made about evening programmes, which are judged to have a more specialist focus. Linked to this is another comment made by some respondents: that the some of the daytime presenters are seen as being celebrities or popular personalities rather than music experts. These listeners would like to hear more musical expertise on the station as a whole.

Almost all respondents from the younger age group feel that Radio 1 has something to offer them. However, this declines with age: few of the respondents who are at the top end of the station’s target age group believing the station offers them anything, particularly over the age of 25.

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Responses to questions

Number of Q5. What do you think about Radio 1? You may wish to think about: responses: ● What makes you listen to Radio 1 846 ● What you like or dislike about Radio 1 ● Both the music and speech you hear, and how the programmes are presented on Radio 1 ● What makes Radio 1 different and stand out from other radio stations

Listeners feel that Radio 1 represents mainstream music well, but some would like to hear a broader mix

Regular Radio 1 listeners generally enjoy the music played on the station. They view Radio 1 as the go-to place to hear chart music and feel that it is at the forefront of mainstream popular music. Although the music receives the most enthusiastic feedback from the youngest respondents, some older listeners also told us that they enjoy listening to the Chart Show (Top 40) in order to keep up with contemporary music.

“I listen to Radio 1 to keep up-to-date with the latest music” (15 and Under, Female)

“I like keeping up with what's in the charts, it enables discovery since the demise of Top of the Pops means I've lost my frame of reference when it comes to new acts.”

(25-34, Female)

However, some respondents would like to hear a broader range of music played on the station. This group feel that the daytime programmes in particular tend to play the same tracks, meaning that the music can feel repetitive if Radio 1 is on all day. Some respondents refer to the use of “playlists”, telling us they would prefer a more varied approach, for instance through DJs selecting the tracks.

“I'm sick of hearing the same repeated content in these day time shows.” (16-24, Male)

“Too much playlist” (Radio 1 engagement event attendee)

DJs generate strong views from listeners Regular listeners tend to mention one or two specific DJs who they enjoy, and it is clear that certain personalities have earned a devoted following.

“I enjoy many of the evening DJ's” (16-24, Female)

“I listen to Radio 1 at work - it provides good background music. I enjoy the DJs and many of their features are fun and unique. It gets good guests and for the most part does interesting interviews that aren't always run-of-the-mill.” (25-34, Female)

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When it comes to listeners’ views on presenters, there is a difference between the perceptions of daytime and evening programmes. Some respondents feel that the style of presentation in the daytime is too personality-led. Respondents who felt this way tend to enjoy listening to evening presenters because they are perceived to have a greater level of control over the music they play, creating a more distinctive and personal feel to the programme.

“I would like it if the DJs were a bit more honest about what they do... but mostly the DJs seem like they are being whipped into the corporate line. Let's have a bit more personality” (25-34, Male)

“I enjoy many of the evening DJs…I struggle to listen to the station in the daytime, as I find the DJs talk too much and don't play enough music.” (16-24, Female)

Some presenters appeal more to young people The youngest respondents to the consultation – those aged under 18 – are the most likely to say they feel engaged with the presenters, and generally they told us they enjoy the fun, friendly and informal style of most DJs. Indeed, younger people are much more likely than older listeners to say they listen to Radio 1 due to the presenters’ personalities.

“I listen to BBC Radio 1 because I enjoy listening to the latest popular and new music, as well as be entertained by chat, features and interviews from the DJs... it is a personality-led station.” (15 and Under, Male)

“I like the types of music and the presenters are very chatty and funny. It is nice for younger adults/teens for it to be informal.” (15 and Under, Female)

Across age groups, some people feel that DJs can, at times, come across as being “patronising” or “condescending”, and this view is shared by some 16-24 year olds.

Some respondents in their early-to-mid-twenties believe that the language used by certain presenters feels targeted to younger listeners, making it difficult for them to relate to the station.

“It caters for early to mid teenagers.”

(25-34, Male)

“I think Radio 1 is now mistakenly aimed at 15-19 year olds and has drastically underestimated the listeners in their 20s. I am a 24 year old commuter who drives 2 hours a day to and from work during the breakfast show and the drive time show, so I would assume that surely I am an ideal listener.”

(16-24, Female)

“Some shows… seem too youth focused and almost patronising in their tone and attitude towards the listener”

(Details not given)

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Some listeners would like a more diverse presenting line up

Some listeners told us that they think that people from a wider variety of backgrounds should be chosen to present programmes on Radio 1. There is a belief among some that several of the current presenters are from similar backgrounds, giving the station a more homogenous feel. Some people mention that presenters are too similar in their delivery as well as the music they play.

Some respondents refer to particular DJs coming from children’s or teenage television programmes or channels, making them less relatable for the older end of the target audience. Some older listeners say they would like to hear more diversity.

“As the radio one presenters are all of a similar type - fashionable, "edgy" (but in a cultivated way), and presenters on other stations are typically older, there aren't really any BBC radio presenters who I feel that I can relate to.” (16-24, Female)

“Radio 1 has made the mistake of bringing in new presenters from TV, instead of supporting emerging talent from student and commercial radio. This means there is not currently a new generation of "radio people” (15 and Under, Male)

There is a perception that Radio 1 caters to teenagers rather than people in their 20s and 30s On the whole respondents, including both listeners and non-listeners, tend to perceive the station as being focused primarily at the younger end of its target audience. Some go further still by suggesting that the main target age is the early teens (13-16s) rather than the late teens and early twenties. Those aged 25 or over are far more likely to feel that the station is not aimed at their age group, but there are also some people aged 16-24 who believe the station is not directed at them.

Linked to this is the feeling among some 20-somethings that BBC Music Radio as a whole does not currently cater for their needs; they feel they are too old for Radio 1 but too young for Radio 2.

“I used to listen everyday pretty much but now it doesn't feel relevant or aimed at me - which is fair enough - but there doesn't feel like an alternative.” (25-34, Female)

“The other major issue with Radio 1… is the emphasis on schools. As I understand it radio one is meant to be aimed at 15-29 year olds. However it actually makes me feel old when you constantly go on about the teen awards and GCSE's and 'the best day ever at school'. Maybe you should start a new radio show specifically aimed at school kids?” (16-24, Female)

“The show went from appealing to young adults to now appealing to school children as far as I can see…I am too young to listen to Radio 2, 3 and 4…So what are my options?”

(25-34, Male)

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Number of Q6. Radio 1 has commitments regarding the music it plays. It should provide a responses: range of new music, support new and emerging artists – especially those from the UK – and it should feature live music and events. 662 What do you think of the music that Radio 1 plays? You may wish to consider: ● The range and types of music you hear on Radio 1 ● Its live music and events coverage ● What you particularly like or dislike about the music on Radio 1 ● What Radio 1 could do better in the areas listed above that are important to you

Radio 1’s live coverage is viewed as a major asset Radio 1 receives enthusiastic feedback for its live coverage, the most frequently given examples being Live Lounge, Glastonbury Festival, and Radio 1’s Big Weekend coverage.

The Live Lounge is repeatedly cited as an example of Radio 1 at its best. Some people told us that they listen to every episode of Live Lounge, and some have bought the CD so they can re-listen. Some respondents would like to see more of this sort of content on Radio 1.

“Always loads of live music from big weekends to live lounges. More live lounges with audiences would be fun” (Details not given)

Some listeners would like to see a less playlist driven approach to selecting music Some Radio 1 listeners say that they feel there is too much repetition of a limited number of tracks throughout the day. These respondents would like to see more variety in the music played on the station, particularly during the daytime. Some respondents use the word “playlist” in describing their dissatisfaction with the current set-up.

“@BBCR1 This song was played just a little over two hours ago. Too repetitive. Review the playlist policy. @bbctrust #trustreview” (From Twitter)

There is demand for more music from emerging artists, covering a broader range of genres Some respondents feel that Radio 1 does a good job of introducing them to new tracks and artists. However, others feel that the new music played on the station tends to be by artists who are relatively well established, or are already signed to major record labels. These respondents say that they would like to hear more music from up-and-coming artists who would not be heard on other mainstream radio stations.

Linked to this is a feeling among some listeners that overall the station does not play a diverse enough range of genres and music styles. When asked elsewhere in the consultation which genres they would like to hear more of, Radio 1 listeners mention a broad range of styles, with Rock and Indie topping the list and Singer/Songwriter and Folk music appearing slightly further down. Some respondents (including listeners and non-listeners) feel that at certain times of the day, much of the music played on the station sounds quite similar. Whereas evening programming is regarded by these

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respondents as being more diverse and in-depth in its focus, daytime programming is perceived to play a fairly limited mixture of popular music.

“Like the range, and the specialist shows in the evening. Good way to discover new music. Sometimes playlists can get a bit repetitive, hearing the same song multiple times a day.”

(25-34 year old Female)

“Mostly I do not find the daytime playlist of any interest… As someone who is passionate about new music, I get frustrated by the R1 daytime playlist as it seems to cater for a wholly commercial minded audience” (25-34, Male)

“At the moment I very much dislike the music Radio 1 is offering and choosing to play. I feel there is a distinct lack of range in genre, far too much mainstream pop, hip-hop and R'n'B music. There is a lack of rock and guitar based music at the moment apart from a couple of artists still liked by Radio 1's executives.”

(16-24, Male)

“Could benefit from more, lesser known/unsigned acts (Radio 1 engagement event attendee)

Some ex-listeners told us they have ‘graduated’ from Radio 1 due to the music played on the station Some of those who no longer listen to Radio 1 on a regular basis told us that they used to listen to the station when they were younger, but that they have ceased to find the station relevant to them. This group tends to cite the emphasis on “mainstream” or chart music as well as the presenting style of the DJs as the aspects they no longer enjoy.

“It is modern and my generation at the age of 29 but Radio 1 deems me too old to listen to the station. You do realise I drive for a living and listen to the Radio. University students and kids are at school, not listening to the Radio.” (25-34, Male)

“The current trend seems to be that of music full of clicks, blips and whirrs, and I'm not a fan sadly. I can't stand more than five minutes of the incessant noise, and the decent music has always and already been on 6Music, my favourite station.”

(25-34, Male)

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Number of Q7. As well as providing music programmes, Radio 1 aims to keep young responses: people informed and provide advice on a range of issues relevant to young people. This is done through speech programmes such as ‘The Surgery’, as 554 well as special events and features. Thinking about its speech programmes, how well do you think Radio 1 does this?

Most of the Radio 1 listeners responding to the consultation say they do not tend to listen to speech programmes on the station. Among those who do listen, there is mixed feedback on the content and quality of the output.

Radio 1’s speech programming is well received by its younger audience members Those respondents who listen to speech programming on Radio 1 are generally positive about the output, describing it as “interesting”, “informative” and “useful”. There is a feeling among regular young listeners that the programmes are relevant to them and they feel as though they are the target audience.

Programmes such as The Surgery receive enthusiastic feedback from younger listeners, who tend to feel that the show provides them with relevant and pragmatic advice. Some comment that The Surgery is an essential show for young people since it discusses real issues that they face.

Listeners in their 20s can often feel that the programme is not aimed at them, and that the issues raised in the show along with the presentation style are aimed at a younger audience. Some older listeners told us that the topics covered in these programmes, such as A Level results, tend to be geared towards a teenage audience.

“I think Radio 1 does a very good job advising young people (they are) a caring and open forum for young people to ask for advice without fear, and its special programmes are of a high quality.” (15 or under, Male)

“I sometimes find the wording and explanations slightly patronising and dumbed-down, however, I am aware you are trying to cater to teenagers as well as those in their early 20s” (16-24, Female)

“I think that it should be acknowledged that there is a wide age range that listen and not to exclude listeners outside target demographic” (45-54, Female)

Newsbeat divides opinion

Some respondents state that they enjoy Newsbeat and find it useful as a bite size chunk of news.

“I really like the Newsbeat programmes”

(16-24, Male)

“The speech format of the station, such as Newsbeat, provides an engaging, easily accessible content, particularly for the young. It's addressing of issues such as sex, drugs and drink are very important.”

(35-44, Male)

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“Newsbeat do a great job, keeping news informative but concise” (25-34, Male)

However, some listeners told us that Newsbeat feels “dumbed down” and “patronising” in its efforts to appeal to a young audience. This criticism is levied both at the content of the news and the presentation style. This view is predominantly held by older listeners, although some under 25s also told us that they can find the news patronising.

“Not sure if they're aimed at 12 year olds but they certainly seem like it sometimes. This nonsense with asking the man in the street for his opinion on one news item is a pointless exercise” (16-24, Male)

“The news on the other hand is so dumbed down it makes me think Radio 1 is aimed at 9 year olds.” (25-34, Male)

Number of Q8. Overall, what is your opinion of Radio 1? responses: ● Offers me everything I need 881 ● Offers me something ● Offers me a little ● Offers me nothing

Most Radio 1 listeners responding here feel that the station has something to offer them, though only a small proportion feel that Radio 1 offers them everything they need. People aged over 25 tend to be less likely to feel that Radio 1 has something to offer them.

Number of Q9. Is there anything else you want to tell us about Radio 1? responses:

359

Most Radio 1 listeners used this part of the consultation, either to give overarching praise for the station, or to reiterate criticisms made earlier in the consultation. Specific points include: Positive responses to this question For some, Radio 1 is a companion throughout the day. They will listen to the station from the breakfast shows until the drive time or evening shows. In general, the station introduces people to new contemporary artists and tracks. Some individual personalities garner loyalty from listeners, especially those with evening or specialist music shows. Specific programmes, including Live Lounge, are felt to make Radio 1 a flagship station. Negative responses to this question: Some would like a less ‘playlist’ driven approach involving giving DJs more influence over the music they play. Some respondents would like Radio 1 to promote a more diverse range of music, including playing music with less repetition within the day. Some urge Radio 1 to have music experts rather than ‘celebrities’ as presenters. Others repeat their desire for Radio 1 to appeal to older listeners, reversing the perceived trend of focusing on ever younger listeners.

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BBC Radio 1Xtra 1Xtra is meant to entertain you with a distinctive mix of contemporary black music, with a strong emphasis on live music and supporting new UK artists. Its music and speech programming should appeal to its core target audience of 15-24 year olds.

5.2 1Xtra Summary

The 1Xtra listeners who responded to the consultation enjoy the station as a credible alternative to Radio 1 and other commercial stations. Most feel that the station has something to offer them. Few consultation respondents seem to listen to it exclusively; many view the station as being part of the mix, or an additional choice if they are not enjoying what another station is playing at that time.

Many of the responses given to the 1Xtra section of the consultation came from people who rarely or never listen to the station. While all views have been considered, this section focuses predominantly on the views of people who listen to the station. The views of non-listeners are considered under separate headings at the end of each section.

Listeners praise 1Xtra for the music it plays, and enjoy the content which is more distinct from Radio 1. Regular listeners seem to enjoy 1Xtra less when it plays the same tracks as Radio 1, because this is seen to diminish its role as a true alternative. Some long-term listeners do feel that 1Xtra has become more “mainstream” over the last few years, and as a consequence they feel it has lost some of its distinctive identity.

Nonetheless, there is positive feedback for 1Xtra’s balance between playing a broad mix of genres and at the same time including more specialist programming including genres which are heard less often on the radio (such as Reggae and Garage).

Individual DJs and presenters attract listeners to the station. Regular listeners tune in specifically to listen to their favourite personalities, knowing that they will play a certain style of music. The evening and late night programmes receive particularly enthusiastic feedback, although some rely on iPlayer to hear the programmes due to the scheduling.

Some less frequent listeners state that they would listen to 1Xtra more often if it was available on FM as well as Digital radio.

Some respondents (both listeners and non-listeners) share a view on the use of the phrase “contemporary black music” in the 1Xtra service description. Those listeners who express this view feel that it is unnecessary and inaccurate to describe the music as “black” because it is an increasingly multicultural music scene and there is a great deal of crossover between a multitude of different influences. Some felt that the focus in the service licence is unnecessarily narrow. A related but different point of view, which was predominantly put forward by non-listeners, is that the BBC should not define their services along ethnic lines.

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Responses to questions

Number of Q10. What do you think about 1Xtra? You may wish to consider: responses: ● What makes you listen to 1Xtra 314 ● What you like or dislike about 1Xtra ● Both the music and speech you hear, and how the programmes are presented on 1Xtra ● What makes 1Xtra different and stand out from other radio stations

1Xtra DJs receive positive feedback Regular listeners generally praise the 1Xtra DJs for their level of understanding of the music they play. Some comment that they feel more like specialists in the music they play compared to the presenters on Radio 1.

“The schedule is great, the DJs are much better than Radio 1 and the playlist is brilliant. It is varied and they play a lot of live music and really support new UK artists” (25-34, Female, Pakistani)

Opinion is divided on 1Xtra’s range of music

More engaged listeners commend the station for representing a range of different subgenres including Garage, Grime, Afrobeats and Reggae. Listeners also mention that 1Xtra plays a good mix of new and older songs and artists, with a good variety making it an alternative to Radio 1.

“I like the range of music 1Xtra plays, and I like the mix of underground and popular songs. I also like listening out for future hits as I like to stay on top of what's good as I am a DJ.” (16-24, Male, White British)

However, some state that the range of music on offer is not necessarily as broad as it could or should be. There is a perception among less frequent listeners that 1Xtra only plays Hip-Hop and RnB.

In this respect, it is not always perceived as being broad enough to be a credible alternative to Radio 1.

“Far too narrow choice of music... there is great music out there but this station doesn't seem to be aware of it” (45-54, Male, White British) 1Xtra is sometimes viewed as being related to, but distinct from Radio 1

Some respondents talk about 1Xtra in relation to Radio 1. While there is a strong association between the two stations, listeners generally view 1Xtra as offering a distinct service which is delivered in a different style. The main shared associations between the two stations are seen as being the target age and the crossover of some genres.

Some listeners of 1Xtra who responded to the consultation state that they enjoy 1Xtra as an alternative to Radio 1, and told us that they will often mix the stations they listen to depending on mood or which show is on. Others mention either finding out about 1Xtra through listening to the Radio 1 crossovers, while some will only listen to 1Xtra when it is aired on Radio 1 channels.

“New Music, change of pace from R1 at times” (25-34, Male, White British)

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Some believe that 1Xtra is no longer as distinct as it once was

Some listeners believe that 1Xtra is no longer as distinct from Radio 1, or that its impact has diminished since it was first launched. This is attributed to a perceived reduction in the coverage of ‘niche’ music and events, and a music selection which is seen to more closely mimic that of Radio 1.

Some respondents express the feeling that 1Xtra should re-focus on playing genres which are not as well represented on Radio 1 and other commercial stations. Some listeners told us they would appreciate a more eclectic mix with less commercial genres played.

“The passion was authentic. You related to this, you believed them, you felt part of a movement. Now 1Xtra feels very fake and seems to be following in the footsteps of Radio 1. Less ethnicity on the station leads to less authenticity” (35-44, Female, Black Caribbean)

“The other day I put it on and Sam Smith "stay with me" was playing. This isn't a 1xtra type song at all and if I wanted that sort of thing, I'd stick to Radio 1” (Details not given)

In a related argument, some respondents mention the 1Xtra Power List, which received publicity for including several White British artists. These people cite the Power List as evidence of 1Xtra having deviated from its mission statement.

“Putting 3 white artists in the top 4 of the 1Xtra power list is just shameful.” (25-34, Male, White German)

1Xtra receives support from listeners outside the target age group Some of the 1Xtra listeners responding to the consultation are outside of the station’s target age group. However, those who listen frequently are enthusiastic about the station and have their favourite shows, DJs and genres that they listen to loyally. Most of these listeners are well aware that the station is not targeted at them, but that does not seem to diminish their enjoyment.

“Black music does not just appeal to 15-24 year old black people, it appeals to people of all ages and ethnicities. I am white, 59 and enjoy black music. Political issues may be age specific but music appreciation is arguably not age specific” (55-64, Female, White British)

“1Xtra is my guilty pleasure. I'm 43 and an aging raver who listens to 6 Music 90% of the time. But leave me on my own in the car …and it's volume up time!” (35-44, Male, White British)

There is demand for 1Xtra to be made available on analogue

Some people told us that they are unable to listen to 1Xtra as often as they would like to, due to its lack of availability on FM. This group often said they originally discovered the station by hearing about it on Radio 1 over analogue.

There is an appetite amongst those who are avid listeners to have the station available on both digital and analogue platforms.

“I dislike that 1Xtra is digital only. When I am out and about, looking for a decent alternative to Radio 1, I am unable to listen to 1Xtra.”

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(16-24, Male, White British)

The specialist focus of 1Xtra means some casual listeners feel isolated from the station Although some do believe there is a need and a receptive audience for the service, responses from some of the less frequent or non-listeners to 1Xtra suggest that the station can be divisive.

These respondents suggest that 1Xtra is ‘not for them’, either because they feel the music genres on offer are too homogenous and do not cater to wide enough tastes, or because they believe the station is only targeted at very specific groups (namely young and/or black people).

“I find that quite a lot of it isn't aimed at me (a 33 yr. old white man from the countryside). The style is too urban and grimy, and often a bit aggressive.” (25-34, Male, White British)

This focus on 1Xtra’s perceived bias towards black music and black artists is common among respondents who are non-listeners, with some noting that there is no equivalent ‘white music’ station.

"Black music"? Isn't that racist? We don't have a White music station” (65 and Over, Male, White British)

Number of Q11. 1Xtra has commitments regarding the music it plays. It should offer a responses: range of contemporary black music you might not hear elsewhere, support emerging artists – especially those from the UK – and should feature live 174 music. What do you think about the music that 1Xtra plays? You may wish to consider: ● The range and types of music you hear on 1Xtra ● Its live music and events coverage ● What you particularly like or dislike about the music on 1Xtra ● What 1Xtra could do better in the areas listed above that are important to you

There is praise for 1Xtra’s approach to the range of music it plays

Some 1Xtra listeners enjoy the range of music played. They often cite specific genres, which they believe are represented on 1Xtra in a way that they are not on Radio 1 and on other commercial stations; special attention is given to Reggae, Hip Hop and the 1Xtra Live Lounge.

“The type of music 1Xtra plays is the reason why I listen, I have really enjoyed their hip hop month feature too in September. More of the same please” (Female, 16-24, Pakistani)

Respondents give mixed feedback on the quality of live music

The 1Xtra Live Lounge receives high praise from almost all of those commenting on it, with some suggesting that it is better than Radio 1’s equivalent programme.

“The range of music is fine, there are some excellent acts in the 'live lounge’”

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(Female, 55-64, White British)

However, some listeners told us that they would like to see an improvement in the quality and range of acts on offer. There is a perception among some listeners that the live coverage is disproportionately focused on bigger artists and major record labels.

“More variety, more live music. More opportunities for up and coming acts” (Female, 45-54, details not given)

Some feel 1Xtra could do even more to support unsigned acts and new music

Although generally listeners believe that 1Xtra already supports unsigned acts and new music, there is a perception that the station could do even more. Some feel that new artists who are supported by 1Xtra are those which already have big record label backing, and that more can and should be done to support unsigned and UK artists.

“Keep it up. More unsigned New Music from the UK - genuine stuff not stuff that's secretly got a big label behind it” (Male, 16-24, details not given)

Some listeners do not understand or agree with the term ‘Black Music’ in 1Xtra’s remit

Some respondents to the 1Xtra section of the consultation, listeners or otherwise, state that the station should not be referring to “black music” as this does not fully reflect the music on offer at 1Xtra. This group tend to believe that the music on offer is not “black music” and that this could be defined in a better way. Some listeners mention that the station is more “urban” than “black”.

“I like the range of music and genres, and also the fact that they recognise that not all 'urban' music is made by black people and not all music made by black people is 'urban'. However they may want to get rid of the phrase 'black music' in their mission statement as this contradicts the good things the station is doing” (Male, 25-34, White British)

Number of Q12. As well as providing music programmes, 1Xtra aims to keep young responses: people informed and provide advice. This includes weekly documentaries and regular opportunities for the audience to air their views, for example on 1Xtra 97 Stories. Thinking about its speech programmes, how well do you think 1Xtra does this? You may wish to consider: ● What you like or dislike about speech programmes on 1Xtra ● Whether you think the station keeps you well informed

Most of the 1Xtra listeners who responded to the consultation say they do not listen to the station’s speech programming. Among those who do listen to the speech output, the feedback is generally very supportive. However some believe that the speech radio on 1Xtra could be more informative, including more in depth analysis.

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1Xtra’s documentaries are highly praised by those who have heard them

Documentaries on 1Xtra are perceived as a real strength by those who have heard them. Listeners describe the programmes as “interesting” and “informative”. Listeners generally feel that the content of the documentaries and specialist programmes complements the music played elsewhere on 1Xtra.

The respondents who listen to documentaries on 1Xtra frequently mention specific personalities and, for the most part, the presenters are deemed to deliver the programmes in an affable and informative way.

“I listen to the documentaries, and I enjoy them. I learn from them and I always talk to my friends about them the next day. I think that this is a great example of a proper radio station that knows its audience and has a great organisation / structure and team” (Female, 25-34, Indian)

Newsbeat receives mixed feedback from listeners

Some listeners are positive about Newsbeat on 1Xtra.

“1Xtra does really well with its speech programmes as it targets the age range of the audience in a way that no other radio station does. This station keeps me well informed, especially with Newsbeat roundups every half hour.” (16-24, Male, White British)

However, some listeners suggest that Newsbeat seems ‘dumbed down’ and some feel it could have a better range of news stories which relate to black people in Britain.

“1Xtra does not keep the young people informed or provide advice. It used to have its own news service and now it doesn't” (Female, 35-44, British Caribbean)

“It is a bit dumbed down. Should have more intelligent analysis” (Male, 35-44, Asian Indian)

Some comment on the scheduling of the speech programmes

Of those who listen to speech radio on 1Xtra, some believe the shows are not publicised or advertised well enough and that they often seem to be played at late hours or at irregular times. However, others feel that the evening is the right time for them to be scheduled.

A separate group of respondents feel that speech shows should be left to specialist speech stations and that the target 1Xtra audience are not interested in speech programmes.

“Heard some decent documentaries…but not enough, and usually hidden away at 3am” (Male, 25-34, White British)

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Number of Q13.Overall, what is your opinion of 1Xtra? Thinking about what 1Xtra offers responses: you, which of these statements is closest to how you feel about it? 93 ● Offers me everything I need ● Offers me something ● Offers me a little ● Offers me nothing

Most listeners feel that 1Xtra has something to offer them, and this feeling is strongest among black and minority ethnic listeners. Younger respondents (aged 16 to 34) are the most likely to feel 1Xtra has something to offer. Most non-listeners 1Xtra feel that the station doesn’t have anything to offer them.

Number of Q14. Is there anything else you want to tell us about 1Xtra? responses: 93

Listeners used this space to reiterate points made earlier in the consultation. There is a particular focus on listeners wanting the station to maintain a distinct identity and not try to be like Radio 1 and to do this by being unafraid of playing non ‘mainstream’ music. Some also state that 1Xtra should remain as it is: they urge the station to keep up the good work. Other supporters would like the BBC to make 1Xtra available on analogue FM frequencies, not just DAB.

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BBC Radio 2 The remit of Radio 2 is to be a distinctive mixed music and speech service, targeted at a broad audience, appealing to all age groups over 35

5.3 Radio 2 Summary

Listeners of Radio 2 who replied to this consultation speak favourably about the variety of music programming. They believe this is a distinguishing factor that makes Radio 2 unique from other BBC and commercial radio stations; although some feel that the music played during the daytime programmes in particular can be too ‘safe’ and repetitive due to the perceived use of playlists that are felt to limit the musical repertoire.

The station format appeals to respondents, with some saying that Radio 2 is an approachable station that balances music with the right amounts of talk and informative discussion. However, individual presenters have the ability to polarise listeners, and the presenters are frequently named in both positive and negative comments, demonstrating that listeners generally feel Radio 2 is a “personality- driven” station.

On the whole, respondents prefer presenters who entertain with a mixture of humour and intelligent discussion, while tending to criticise those who are perceived to have more “populist” style and those whose programmes are viewed as containing too much “chatter”. The presenters of the evening programmes receive the highest praise for their music choices and presentation style, and some respondents express their concern about the decision to replace the late night programmes with repeats.

A smaller number of respondents gave us their views about the speech programmes. There is an opinion among listeners of these programmes is that they provide interesting and entertaining content while remaining approachable.

Overall, the majority of respondents believe that Radio 2 has something or a lot to offer them.

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Responses to questions

Number of Q15: What do you think about Radio 2? You may want to consider: responses: ● What makes you listen to Radio 2 1159 ● What you like or dislike about Radio 2 ● Both the music and the speech you hear on Radio 2, and how the programmes are presented ● What makes Radio 2 different and stand out from other radio stations

Respondents value Radio 2 for its breadth of music programming Responses on Radio 2 amongst those who listen to the station are largely positive. The station is praised for providing a broad range of music and specialist programmes that appeal to a wide demographic. Listeners describe this breadth of programming as a draw to the station, and a factor that distinguishes it from competition.

“Radio 2 is the most musically diverse station in existence something that is to its credit.” (25-34, Male)

People perceive Radio 2 as being a “friendly” and approachable station There is a strong feeling that the station has a warm and friendly character. Respondents value the rapport they feel they have with the presenters and the way in which specialist programmes aim to educate listeners without alienating them.

“Radio 2 is the 'friendly' station. It's informal and informative without being superior.” (Female, 55-64)

“Easy listening. Great DJs with memorable character”

(Engagement event attendee)

However, some find the music played on Radio 2 can make the station uninteresting or “bland” Despite the generally high regard for the music played on Radio 2, some believe that the music choice is often repetitive and “bland”. This feeling is more pronounced in relation to the daytime programming than evening specialist programmes which are more positively received.

“I dislike the rather tight, crowd-pleasing daytime playlists…Although I don't listen to R2 in the evenings I appreciate the wide variety of musical genres covered in specialist programmes and I think that this is the station's strongest point.” (35-44, Female)

Similarly, some of those responding to the consultation feel that in trying to appeal to as wide an audience as possible, Radio 2 tries to cover all bases, which some listeners enjoy, while others feel it has a schedule that can feel confused or lacking in direction.

“It is 'ok' but the trouble is that it feels like a 'jack of all trades and master of none'. I don't feel (for the most part) it is aimed at those with a real passion for music - which I have - and it makes me feel old when I listen” (Male, 45-54)

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“R2 is distinctive, but it's too broad in its appeal, which may sound strange but having The Organist Entertains followed by Jo Whiley playing new upcoming bands seems a bit of a mish mash. I think the station needs to find more of a unique identity rather than having so many different sides to it.” (Male, 35-44)

Radio 2 is praised for its music/speech balance People who responded to the consultation generally approve of Radio 2’s music/speech programme balance. They feel that, on balance, neither speech nor music dominates the other, and that each is enjoyable in its own way.

“I enjoy the mix of new and old on Radio 2. The balance of talk/features/music is just right.” (Female, 25-34)

“Easy listening, play music I like, right balance between news, other items and music” (Male, 45-54)

Respondents are divided in their opinions of the presenters

Presenters receive frequent and specific feedback in the consultation, based on their music choices and presentation style. Presenters who are personable, knowledgeable and who engage in intelligent discussion with their audience are most highly commended, while excessive “chatter”, “egoism”, and “sensationalist” presenting are cited as the main reasons why people may switch over from Radio 2.

“I like my presenters to be DJs who know their stuff and deliver warm, witty and sometimes amusing commentary…I don't like celebrities who like the sound of their own voice and want to talk about themselves” (Female, 45-54)

Some respondents suggest that personality and celebrity status is prioritised over content, often to the detriment of the listening experience. This view is particularly prominent among men between the ages of 55-64.

“Radio 2 is personality-led and so less about the music than about the presenter. A direct consequence is that IF one likes the DJ, one would probably listen, if not, one would avoid.” (Male, 55-64)

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Number of Q16: Radio 2 has a range of commitments regarding the music it plays. It responses: should offer a wide range of music, from popular to more specialist music, 967 support new emerging artists – especially those from the UK – and should support live performances and encourage people to participate in music. What do you think about the music Radio 2 plays? You may wish to consider: ● The range and types of music that you hear on Radio 2 ● What you particularly like or dislike about the music on Radio 2 ● What Radio 2 could do better in the areas listen above that are important to you

Respondents commend Radio 2 for its range of music styles and genres Radio 2 is commended overall for its ability to provide programming that spans multiple generations and genres.

“Radio 2 covers a diverse range of musical genres with something for everybody. I can't think of a 'gap' that needs to be filled.” (Male, 45-54)

Some feel the music played is “safe” and can be repetitive

As noted at the previous question, some respondents regard the programming to be “safe”’, “unexciting” or “middle of the road” in its quest to cater for too broad an audience.

“It's OK. Tends to be a bit "safe", I suppose to appeal to a wide, general, audience.” (Male, 45-54)

While evident across all age ranges, this complaint is most pronounced amongst those aged 25-34 and 35-44.

Similarly, some people told us that what they perceived as the use of playlists to be detrimental to their enjoyment, since they feel it limits the range of music played. These people feel that they hear songs repeated numerous times, either throughout the day or on each episode of a show.

“(It) would be nice if the playlist records didn't have to be played in every show so they could be even more individual.” (Female, 35-44)

“I enjoy the Radio 2 playlist and the mix of eras is great. I do however find that over the days/weeks that it gets a bit repetitive.” (Male, 25-34)

Evening programmes are highly rated On the whole, respondents speak favourably of the evening and specialist programmes, and some would like more specialist programmes to be offered throughout the day.

Some people feel that the presenters are passionate and bring a broad range of knowledge to educate listeners on music styles they would not normally have been exposed to. This view is endorsed by some respondents who, despite not listening to the specialist programmes, recognise their importance in the Radio 2 schedule.

“I particularly love the specialist music programmes. The experts that present these are fascinating and really help you to discover new music and learn about the genres.”

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(Female, 25-34)

Some of those who listen through the night enjoy the shows, and say they are glad that the service is available. However, some criticise the decision to replace the overnight shows with repeats. These respondents feel the overnight programmes provide an important service to shift workers and those awake in the early hours, helping them to create a sense of community and interaction.

“Working nights, I greatly value the dynamic nature of R2's nocturnal format! It provides an inclusive nature which the community of night time listeners, including myself holds as of being of great regard!” (Details not given)

Number of Q17: As well as music, Radio 2 aims to offer speech based content including responses: discussion programmes, documentaries, religions, arts, comedy, readings and social action output such as health campaigns. 882 What do you think of Radio 2’s speech programmes? You may wish to consider:  What you like or dislike about the speech programmes on Radio 2  Whether the programmes keep you well informed and entertain you

Most of the Radio 2 listeners responding to the consultation state that they rarely or never listen to the speech programming on the station. The following findings are predominantly focused on those who do listen to speech programming.

Respondents who listen to Radio 2’s speech programmes enjoy their content On the whole, those who chose to tell us about Radio 2’s speech programmes believe the programmes are produced to a high standard. They are valued for their entertaining nature and informative and interesting discussion.

“The speech programmes on R2 are thought-provoking as well as entertaining and informative.” (Male, 45-54)

The format and presentation style of speech programmes divides opinion Some respondents refer directly to the format of speech programmes. While some of those commenting value the ‘phone-in’ style programmes as a method of evaluating public opinion on recent issues, others prefer to hear only intelligent discussion from the presenters.

“Good phone-ins to promote discussion. Keeps me informed about issues.” (Female, 55-64)

“I like documentaries - I loathe phone-ins.” (Female, 45-54)

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Number of Q18: Overall, what is your opinion of Radio 2? Thinking about what Radio 2 responses: offers you, which of these statements is closest to how you feel about it? 1194 Would you say Radio 2…

● Offers me everything I need ● Has a lot to offer me ● Has something to offer me ● Has little to offer me

● Has nothing to offer me Of those who answered this question in the consultation, most believe that Radio 2 has something to offer them. The majority of all age groups support this statement, although agreement is slightly lower among over 65s.

A small minority of respondents believe Radio 2 offers them everything they need, with a large proportion also listening to other BBC Music Radio stations.

Number of Q19: Is there anything else you want to tell us about Radio 2? responses: 573

Respondents are divided in their opinions of whether to make changes to Radio 2 or whether to “keep up the good work” Those favouring no change to the programming highlight the music and presentation styles and the main reasons, whereas those who suggest that improvements could be made to Radio 2 had previously criticised the presenters and music choice. Again, strong personal preferences are expressed by respondents towards presenters, highlighting the polarising effect of presentation style.

“Keep the presenters real rather than celeb. People who are intelligent & music knowledgeable” (Female, 35-44)

“@BBCRadio2 @bbctrust Just leave it alone! Radio 2 's doing just fine thanks” (From Twitter)

Some listeners think the age 29-34 age range is underserved by the BBC Music Radio portfolio as a whole Some listeners complain of feeling alienated by the youth focus of Radio 1, while, at the same time, being unsuited to Radio 2. Those who hold this view state that the music provided on Radio 2 is inadequate for their age range as it neglects music from the 90s and 00s and focuses too heavily on music from earlier decades. Moreover, they feel that Radio 1 is targeted at a younger age group. They suggest that Radio 2 should expand their repertoire to cater to their needs.

“Aim it at a younger audience! Radio 1 is great for pop but it's often very childish and clearly aimed at teenagers, where Radio 2 feels aimed at the over 60's. What's there for the 25-40's?” (Female, 25-34)

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BBC 6 Music The remit of BBC 6 Music is to entertain lovers of popular music with a service that celebrates the alternative spirit in popular music from the 1960s to the present day.

5.5 6Music Summary

The BBC 6Music listeners who responded to this consultation are overwhelmingly positive about the station. Some comments refer to the proposed closure of 6Music in 2010, and these listeners express strong support for the station in case of any future risk to its existence. There is a strong sense of ownership and loyalty among regular listeners.

The music played on 6Music is highly praised by listeners, who state that the music on the station feels less “playlisted” than the selection on Radio 1 or Radio 2. Related to this is the feeling that 6Music presenters are themselves felt to be music fans, and that they have a greater level of autonomy in selecting the music to play on their programmes. Listeners are complimentary about the station’s mix of genres and artists, and 6Music’s specialist programming also receives positive feedback. Because of this, 6Music’s DJs and presenters receive high praise from their listeners. They are perceived as being knowledgeable about the music they play, and listeners refer to the personal and distinctive feel of each presenter’s programme.

Respondents feel that 6Music meets its obligations around supporting new music and up and coming artists. Listeners told us that the station frequently introduces them to new music, whether it is from contemporary up and coming artists, or a previously unheard artist from times gone by. There is widespread agreement that 6Music supports artists who would not receive airtime on other radio stations.

Those who listen to the speech programming on 6Music tend to speak enthusiastically about the content and quality of the output. The strongest praise is given to speech programmes which are directly linked and complimentary to the music played on the station. Despite this strong praise, there are some who feel that the station’s focus should be first and foremost the music, and that speech programmes should either only fill small portion of the schedule, or be aired on another BBC station altogether.

Any negative comments that are raised in response for 6Music largely centre on the lack of availability on analogue platforms, with people mentioning that they would like to be able to listen to the station whilst travelling in their cars.

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Responses to questions

Number of Q25. What do you think about 6Music? You may wish to think about: responses: ● What makes you listen to 6Music 1122 ● What you like or dislike about 6Music ● Both the music and the speech you hear of 6Music, and how the programmes are presented ● What makes 6Music different and stand out from other stations

6Music listeners enjoy the station for the music The 6Music listeners responding to this consultation are overwhelmingly positive about the music played on the station. Respondents mention that they enjoy the “diverse” and “wide range” of music genres played on 6Music and the mix of new and old music.

Listeners say that 6Music is different, unique and the best music radio station on offer at the BBC. They mention that they like the variety of music played and feel it covers genres and music which aren’t widely covered elsewhere on the BBC.

“6 Music is a fantastic service, which for me justifies the licence fee alone. It has a broad range of musical genres, excellent, knowledgeable presenters, and a brilliant mix of new artists and music from the past.” (35-44, Male)

DJs and Presenters are seen to be informative and entertaining

The DJs and presenters on 6Music are very well regarded by listeners on the whole, but some told us that they dislike certain 6Music presenters.

For the most part, 6Music presenters are regarded as being well informed and knowledgeable about the music they play. Some listeners like the 6Music DJs because they feel like music fans, and that they seem to enjoy the music they play, rather than relying on a station playlist.

“Important to have DJs with a respectable music background and know what they are talking about.” (45-54, Female) “They largely select the music to play themselves” (35-44, Male)

Some listeners prefer the station at certain times of the day. However, this varies from listener to listener: some prefer the evening content, while others prefer daytime and can find the evening content less engaging.

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Number of Q26. 6Music has a range of commitments regarding the music it plays. It should responses: offer a wide selection of music, including new music, live music and tracks from the BBC’s archive. It should focus on artists and material which do not receive 944 much support from other radio stations, and UK artists should be well represented. It should also provide context for the music it plays. What do you think about the music that 6 Music plays? You may wish to consider: ● The range and types of music you hear on 6Music ● What you like or dislike about the music on 6Music ● How well the station provides you with context for the music it plays ● What could 6Music do better in the areas listed above that are important to you

Overall, 6Music listeners responding to the consultation speak enthusiastically about the range of music played on the station and some mention that they have been introduced to new artists and genres through listening to the station.

6Music respondents are enthusiastic advocates of the station

Respondents make comments relating to 6Music being the best station on offer at the BBC, claiming that nothing needs to, or should be changed. In giving 6Music praise, some listeners allude to the ‘Save 6Music’ campaign and express relief that the station was not closed.

“Best music station in the UK.” (45-54, Male)

“After you attempts to close this station it has gone from strength to strength, so leave it alone.” (55-64, Male)

“6 Music is generally excellent .... I joined the campaign to keep it when it was going to be canned by the BBC. That would have been a big mistake.”

(55-64, Male)

People feel 6Music strikes the balance between supporting new artists and playing older music

Respondents told us that 6Music has introduced them to new music, though not necessarily from emerging artists; some talk about rediscovering music from times gone by. Among those who do mention 6Music’s representation of emerging artists, the feedback is positive.

“(6Music) re-affirmed my faith in new music coming from the U.K” (Details not given)

“Plays a huge range of less mainstream music not available on other stations”

(Engagement event attendee)

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Listeners enjoy the station’s live music coverage

Relatively few respondents provide detailed feedback on 6Music’s live music coverage. However, those who do mention it are enthusiastic about the coverage of live music events and the live sessions aired on the station. “Excellent coverage of live events and in session music” (45-54, Male)

Some make negative comments about the music played on 6Music

Alongside the general view that 6Music is meeting its commitments, some believe that the variety and range of their music is too limited and that the same tracks are repeated too frequently. Some feel that the station is too “playlist led” and that the DJs should have more freedom to play the music they want. However, the sentiment is much less pronounced than in the consultation responses for Radio 1 and Radio 2.

“I dislike how they have to shoehorn in particular current playlist singles. This has become noticeably more obvious since the last consultation, and has I feel diluted what was special about the station” (25-34, Female)

Number of Q27. As well as music, 6 Music provides a range of speech based programmes, responses: for example music news, as well as features and documentaries, and its speech should provide context for the music it plays. 891 What do you think about 6 Music’s speech programmes?

Comments regarding speech programmes are largely positive, especially when they are felt to complement the music on offer on the station Generally, the respondents who listen to 6Music speech programme are very enthusiastic about the content and quality of the programming. For the most part, the documentaries and news programmes are regarded as being well produced and informative. The most positively received programmes appear to be those which are directly related to the music being played on the station.

Regular listeners are complementary about the speech programming presenters. They are specifically praised for their depth and breadth of knowledge, and their ability to convey information in an engaging style.

“I find that listening to the speech programming improves my enjoyment of the music” (25-34, Female)

“Very good. Documentaries are usually well researched and presented and often thought provoking. Presenters are generally knowledgeable about subjects and artists they are discussing”

(Engagement event attendee)

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Some feel that improvements could be made to speech music scheduling

As well as those who appreciate the speech content, there is a group of listeners who feel that the speech/music balance on 6Music should be tipped in favour of more music.

Others feel that 6Music’s speech programming is often scheduled late at night or during other “unsociable” hours.

Number of Q28. Overall, what is your opinion of 6 Music? responses: 1151 ● Offers me everything I need ● Has a lot to offer me ● Has something to offer me ● Has little to offer me ● Has nothing to offer me

A large proportion of 6Music listeners feel that the station offers them everything thing need. This is more the case for 6Music than for any of the other stations included in this consultation.

Consultation respondents aged 25-54 are most likely to feel that the station offers them everything they need or that it has a lot to offer them, while the same sentiment is less pronounced among respondents over the age of 55.

Number of Q29. Is there anything else you want to tell us about 6 Music? responses: 723

For the most part, respondents used this space as an opportunity to reiterate some of the positive feedback given elsewhere in the 6Music section of the consultation.

“@bbctrust I think that @BBC6Music fantastic. Unique, important, vital” (From Twitter)

There is demand for 6Music to be made available on FM as well as DAB

Some respondents used this space to urge the BBC to make 6Music available on analogue radio rather than only digital. Some people express the desire to listen in their cars or away from their computer.

“PLEASE make it broadcast, not just digital!” (25-34, Female)

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BBC Radio 3 The remit of Radio 3 is to offer a mix of music and cultural programming in order to engage and entertain its audience.

5.4 Radio 3 Summary

The Radio 3 listeners who responded to the consultation are largely positive about the station. It is regarded as being distinct from the other stations in the BBC Music Radio portfolio and, while comparisons are made with commercial stations, such as Classic FM, generally people seem to believe that Radio 3 offers something different.

Radio 3 respondents seem to be highly engaged with the station, and often say they have been listening to the station for a number of years. Listeners are able to offer detailed feedback on the music and genres covered by the station.

One of the main concerns voiced by long-term listeners is that the station risks “dumbing down” if it tries too hard to emulate commercial stations. Some urge the BBC to keep Radio 3 as it is rather than trying to appeal to a wider audience than it does at present.

Listeners told us they are drawn to Radio 3 because of the music it plays. Some enjoy the mixture of classical music and other genres such as Jazz and World Music. However others feel that Radio 3 should focus solely on its classical offering. Some respondents feel that the station often plays part of a classical piece, rather than playing the full, unedited version, especially within breakfast or morning programmes.

On the whole, presenters are highly regarded by Radio 3 listeners. Respondents view the presenters as authorities on the music they play, praising them for the depth and breadth of their musical knowledge. That said, some feel that too much airtime is sometimes given to discussions and call-ins. This view is particularly pronounced in relation to daytime and breakfast shows, which some listeners feel place a stronger emphasis on speech.

Although relatively few consultation respondents told us that they listen to speech programming on Radio 3, those who do listen are unanimously positive about the quality of the output. The programmes are regarded as being high quality and informative.

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Responses to questions

Number of Q20. What do you think about Radio 3? responses: You may want to consider: 573 ● What makes you listen to Radio 3 ● What you like or dislike about Radio 3 ● Both the music and the speech you hear on Radio 3, and how the programmes are presented ● What makes Radio 3 different and stand out from other radio stations

Overall, Radio 3 listeners hold the station in high regard

People who completed this section of the consultation often told us that they have been listening to the station for a long time, and there is a strong sense of loyalty among this group. Most of the feedback provided by these listeners is constructive by nature, focusing on ways to improve an already well-regarded station.

On the whole, Radio 3 listeners are drawn to the station because they believe it plays a high calibre of music, with a particular focus on classical genres.

Some respondents refer to an educational dynamic between the station and its listeners. They feel as though they gain a more in-depth understanding on classical music and Jazz by listening to Radio 3. “I listen to R3 to relax and to be educated on classical music matters” (35-44, Female)

Radio 3 presenters are well regarded, although some would like to hear less speech content on the station Most of the feedback directed at Radio 3 presenters is positive. Listeners generally told us that enjoy the tone and style of the presenters and feel that they are friendly and knowledgeable about the music they play.

“The presenters have a perfectly judged tone and are just friendly enough and expert enough to be the ideal companion to introduce the music.” (55-64, Male)

That said, some listeners feel that there has been a movement towards a “chattier”, more informal presentation style, which is not to everyone’s taste. Some listeners feel this transition has been made in an attempt to emulate the style of Classic FM.

“I dislike it because it plays music in 'bleeding chunks' (e.g. one movement from a symphony) and because the presenters talk too much. I wish to be told what it is I am listening to and perhaps a little about the recording… the presentation is deeply irritating. I dislike the way R3 is coming to resemble Classic FM.” (55-64, Female)

There are concerns about a potential ‘dumbing down’ of the station Some Radio 3 listeners express concern about what some perceive as a “dumbing down” of the station. Opinion is divided as to whether this is a process which has already started to take place, or whether it is simply something which the station should seek to avoid in the future.

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“There is evidence of some dumbing down and Classic FM style presentation and music choices occasionally. I would not like this process to go any further. The BBC needs to offer something very different to Classic FM.” (45-54, Male)

Comments about the “dumbing down” of the station are predominantly made in relation to the breakfast/morning programming. Some people feel that these programmes feature too much speech content and phone-ins at the price of musical content. Remarks about the more informal and chatty style are also made about the morning presenters.

“Where the station falls down is in its more "informal" speech/music programming, especially Breakfast and - increasingly - Essential Classics. These give the feeling of being filled with speech just to give the presenter something to do, and the need for particular features at particular times restricts the ability to programme longer pieces of music” (45-54, Male)

“What I increasingly dislike about Radio 3 is the dumbing down. This is so apparent in the breakfast slot with the vacuous phone-ins and moronic competitions” (55-64, Male)

Number of Q21. What do you think about the music that Radio 3 plays? responses: You may wish to consider: 1178 ● The range of music you hear on Radio 3 ● What you like or dislike about the music on Radio 3 ● Its live and specially recorded music and performances ● Whether you think the station helps build your appreciation of music and culture ● What could Radio 3 do better in the areas listed above that are important to you

Radio 3 listeners praise the station for its wide range of music

Radio 3 is praised by listeners for the range of music it plays. While the station’s main association is with classical genres, some listeners enjoy the inclusion of other styles such as Jazz and World music.

Some listeners told us that Radio 3 introduces them to new and different styles of music, which they believe they would not hear on other radio stations. Some listeners feel that the station could go even further to include music which they might find more “challenging”. This is seen as part of the station’s educational role.

“The range of music is remarkable. There are few days when I don't hear something on Radio 3 for the first time” (35-44, Male)

The inclusion of Jazz on Radio 3 divides opinion Opinion is also divided on whether or not there is a place for jazz and other, non-classical, genres on Radio 3.

Some of those who mention jazz are complimentary about the selection played on the station, and this group feel that it adds an element of diversity to the predominantly classical station.

“Jazz on 3 is fantastic - needs to be broadcast more than just on a Saturday!” (16-24, Female)

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However, others dislike the inclusion of jazz and feel that it distracts from the station’s core classical output.

“Too much emphasis on world music and jazz, and particularly dislike film and light music, which belongs more on Radio 2” (55-64, Male)

Listeners tune in specifically to listen to their favourite programmes

Radio 3 listeners responding to this consultation comment on a large number of the different programmes on the station. Listeners often seem to tune in especially to listen to their favourite shows, and appear to pay more attention to the radio schedule than listeners to other stations included in this consultation.

People enjoy the station’s live music coverage, particularly the Proms

A fairly small number of respondents chose to comment on Radio 3’s live music provision. Nonetheless, the feedback on Radio 3’s live coverage from those who mention it is largely positive.

Some people mention how much they enjoy Radio 3’s coverage of the Proms, and some feel that it is among the station’s most “accessible” output.

“I really appreciate the live concerts. It is different hearing music live sometimes even if you are not there!” (Engagement event attendee)

“I really enjoy the Proms as it offers a vast variety of classical music for all sorts of tastes” (25-34, Male)

Some listeners called for more ‘different’ live music such as amateur performances. Others suggested that there could be too much of an emphasis on live music on the station.

“There is perhaps too much live music. One way to live within the constraints of falling budgets would be to repeat broadcasts and use excerpts in other programming.” (45-54, Male)

Although generally well regarded, some Radio 3 presenters divide opinion Radio 3 listeners are, for the most part, complimentary about the station’s presenters. They are often referred to as being knowledgeable and informative.

However, some think the station could be improved by reducing the amount of time devoted to speech content from the presenters. These people particularly dislike what they describe as “chatter”.

“Less inconsequential chatter; more factual information about the pieces played.” (65 and Over, Male)

“What do I dislike about the music? There are too many interruptions and too much inane chatter.” (55-64, Female)

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Some describe Radio 3 as being “highbrow”

Listeners refer to the quality of the music played on the station. There is a feeling that the station is “highbrow”, which for regular listeners is generally a positive attribute, but it can also be used to imply that the station is “exclusive”.

Those using the phrase “highbrow” in a complimentary tone describe Radio 3 as challenging and intellectual, and do not think this should change. This group often fear the “commercialisation” of the station, which they feel might imply that content would be diluted and popularised in order to appeal to a wider audience.

“Be an elite. Be more highbrow than me. Educate me. That's what you are for; not to imitate Classic FM” (65+, Male)

Conversely, the charge of Radio 3 being highbrow, when meant negatively, usually relates to the station being “inaccessible” to the average listener. Some casual listeners feel that the station sometimes chooses obscure and challenging music.

“I think Radio 3 is a little bit afraid of the popular classics and is a bit too highbrow for its own good sometimes” (45-54, Female)

Number of Q22. As well as music, Radio 3 provides a range of speech based programmes responses: including drama and arts. What do you think about Radio 3’s speech 1116 programmes?

Relatively few of the Radio 3 listeners responding to this consultation frequently listen to the station’s speech programming. That said, the feedback from those who do listen to the speech programmes and documentaries is very positive.

Regular listeners enjoy Radio 3’s speech programming

On the whole, those who have listened to speech content on Radio 3 feel that the programmes are of high quality and are informative. They are regarded as being both challenging and interesting, with a strong educational component.

Specific praise is directed at The Essay, Drama on 3, and the Words and Music series.

“Like everything on Radio 3 the speech programming is high quality and often thought provoking and challenging. I have loved the Words and Music series and the Drama on 3.” (35-44, Female)

Late night scheduling means that some rely on iPlayer to listen to speech programmes Late night scheduling can be a barrier to listening to speech programmes. Some respondents report that they use iPlayer for catch up and download, and some are frustrated that they have to wait for programmes to appear on the website.

“Generally, these are excellent but there is not enough of them. Moving Drama on 3 to 10pm simply means I have to postpone listening until I get it on iPlayer.” (65 and over, details not given)

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Some listeners prefer Radio 4 for speech programming Some of the Radio 3 listeners responding to the consultation frequently listen to other BBC radio stations, most notably Radio 4. Regardless of whether or not they ever listen to speech programmes on Radio 3, some Radio 3 listeners say they actually prefer to listen to this type of content on Radio 4.

Some seem to associate Radio 3 with music and Radio 4 with speech, and some people acknowledge that they switch from one station to the other depending on which content they are in the mood for.

“These feel less what Radio 3 should be about. Radio 4 is for speech. Radio 3 should mostly broadcast music.” (45-54, Male)

Number of Q23. Overall, what is your opinion of Radio 3? Thinking about what Radio 3 responses: offers you, which of these statements is closest to how you feel about it? 1454 ● Offers me everything I need ● Has a lot to offer me ● Has something to offer me ● Has little to offer me ● Has nothing to offer me

Listeners feel that Radio 3 has a lot to offer them Most listeners responding to the consultation feel that Radio 3 has a lot to offer them, and a relatively large proportion say that is offers everything they need. Almost everyone aged 65+ who responded to the consultation says that Radio 3 has something to offer them, while people aged under the age of 35 are significantly less likely to feel the same way.

Number of Q24. Is there anything else you want to tell us about Radio 3? responses: 340

People tended to use this space to reiterate many of the points made earlier in the consultation. Key themes to emerge include fears about a perceived ‘dumbing down’ of Radio 3 and the impact of the station’s perceived attempt at trying to appeal to a wider audience. Some listeners took the opportunity to reiterate their praise of the station.

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BBC Asian Network Asian Network is meant to provide speech and music output appealing to British Asians, with a focus on keeping audiences informed about relevant issues. Programming should be primarily in English, but some programming should be provided in a range of South Asian languages. It should primarily appeal to younger British Asians but should also appeal to anyone with an interest in British Asian issues, music and culture.

5.6 Asian Network Summary

Asian Network is viewed as a unique station, offering something distinct from the rest of the BBC’s music radio portfolio and from the commercial radio market at large. Listeners praise the station for striking a balance between playing a broad range of different music and specialist programming.

Of the listeners who responded to the consultation, a large majority feel that Asian Network has something to offer them.

Some listeners enjoy the presenters and DJs on the station and believe that they are knowledgeable and that the presenters are one of the station’s main strengths. Respondents mention a number of specific Asian Network DJs that they enjoy.

The station’s speech programming is viewed as a real draw, and listeners praise the presenters’ ability to tackle complex and divisive issues.

Some listeners do feel that certain regions within Asia and community languages are underrepresented on the station.

A large number of the people who responded to the Asian Network section of the consultation do not listen to the station. Some people in this group told us that they object to service provision along ethnic lines, and that the BBC should not provide services which represent specific geographic or cultural groups. However some respondents who are non-listeners state that although they themselves do not listen to the station, they do understand that there is an audience for it and are pleased that it is available. The following analysis focuses predominantly on the views of listeners, although comments from non-listeners are included towards the end of the chapter.

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Responses to questions

Number of Q30. What do you think about Asian Network? You may wish to consider: responses: ● What makes you listen to Asian Network 193 ● What you like or dislike about Asian Network ● Both the music and the speech you hear on Asian Network, and how the programmes are presented ● What makes Asian Network different and stand out from other radio stations

Listeners enjoy the music played on Asian Network Asian Network listeners who responded to this consultation speak positively about the station’s musical offering.

People from a South Asian background are particularly complimentary about the music on the station, and tend to feel that it gives them the chance “keep in touch” with South Asian culture. Additionally, some people from non-Asian backgrounds voice support for Asian Network’s music because it enables them to learn about types of music with which they are less familiar.

“I listen to Asian Network ("AN") because it keeps me in touch with the South Asian culture and I enjoy listening to the music” (Female, 65 and Over, Indian)

“I'm not very familiar with the station but have heard some great music from time to time” (Female, 35-44, White British)

Listeners are largely complimentary about the Asian Network presenters

Respondents are, for the most part, very positive about the presenters on Asian Network. People comment on the depth and breadth of their knowledge, claiming that their commentary around the music played on the station adds to the listening and learning experience.

Individual personalities seem to be very important to regular listeners. Some respondents mention specific DJs or state that they tune into certain shows each week.

Those who listen to speech radio programmes view them as one of the station’s key strengths.

“I listen to Asian Network for the speech and presenters, not so much the music. I like the fact that the Asian Network talks about issues affecting the Asian community that the mainstream media probably wouldn’t broadcast” (Female, 25-34, Indian)

Asian Network stands out from other radio stations due to its focus on Asian and British Asian music and culture There is a consensus among respondents that Asian Network stands out from other stations, and this view is shared by listeners and non-listeners alike. The key differentiator is the station’s focus on Asian and British Asian music and culture, which seems to be quite unlike any other mainstream radio station.

This unique offering is seen as a draw by the people who regularly listen to the station. However, the perception of the station being niche or very specialised can isolate people who feel they are outside the target audience.

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“The Asian network is unique; as a British Asian I cannot find any similar outlet that specifically caters to my needs as much as the BBC Asian network. It bridges the gap between my British and south Asian identity. It provides and reinforces a platform, a group, an identity that is integral to my place in society” (Details not given)

Some people outside the target audience enjoy listening to Asian Network, and some non-listeners support its continued existence

Some of the people who responded to the consultation told us that they enjoy listening to Asian Network despite feeling that they are outside the target audience, either due to their age or their ethnicity.

Others who do not listen to Asian Network themselves told us that they support the concept of the station and agree that there should be a platform for British and Asian culture and music.

“I find it fascinating as it is a door into another world” (Male, 65 and Over, White British)

“I am not of Asian origin, but I live in Leicester and hence immersed in British Asian culture. It is something I greatly value, especially South Asian music” (Male, 55-64, White British)

Some non-listeners feel that the BBC should not have a dedicated Asian network

An objection voiced by some non-listeners is that the BBC does not need to have a station decided exclusively to Asian music and content. These objections are typically based on a handful of related arguments: That music should not be defined along ethnic lines; that if there is a specialist station for those of Asian descent, there should be one for every ethnicity; and that the BBC should have a station dedicated to “traditional” or “mainstream” British culture.

“Why do you have a radio station for Asians? Why don't you have a Chinese network? The BBC should be encouraging people to come together in the UK, rather than labelling them and treating them differently with their own station” (Male, 35-44, ethnicity not given)

“I don't approve of any activity dedicated to ethnic groups as they maintain and encourage segregation and racism. The BBC should not offer any such programmes” (Male, White British, age not given)

Some would like Asian Network to be available on analogue as well as DAB radio Some respondents express the wish that Asian Network was available on FM as well as DAB. Some of these people state that they would listen to the station more frequently if it was available over FM, for instance in their car.

“I really wish the Asian Network was available on FM, me and my friends have discussed this a few times...it would have a huge fan following as a lot of older Asians would also be interested in the songs played by the station and many are not tech savvy to download podcasts, Dab radio isn't ideal and nobody really sits at home and plays radio channels from their TV” (Details not given)

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Number of Q31. Asian Network has a range of commitments regarding the music it plays. responses: It should cover a broad range of genres, with an emphasis on new music and British Asian artists. It should support and increase the appreciation of live 111 music and play a broad range of South Asian influenced music. What do you think about the music that Asian Network plays? You may want to think about: ● The range and types of music you hear on Asian Network; ● What you like or dislike about the music on Asian Network; ● What could Asian Network do better in the areas listed above that are important to you.

Listeners commend the broad range of music played by Asian Network For the most part, the people who responded to the Asian Network section of the consultation believe that the station offers a broad range of music under the umbrella genre of Asian and British Asian music.

Regular listeners seem to accept that the station faces a balancing act between the depth and the breadth of the music is offers. On the one hand, the station plays music from around South Asia but at the same time, there are specialist programmes and music sections showcasing music from more tightly defined geographical areas or genres.

“Brilliant. Plays all types of music and appeals to lots of tastes. I like the old and the new Asian music and love hearing about what’s going on in the UK. Keeps me up to date with music and artists” (Female, 55-64, Indian)

“Really great play list - range of genres and dates as well as wide range of audience appeal. Love the quality and the way it is presented / curated. The music always makes sense and fits together really well - good mix between popularity and range” (Female, 25-34, Indian)

But others feel that the music is drawn from certain regions and styles more than others Some listeners believe that the station dedicates more attention to some areas, cultures and languages than others. There is a wide range of views expressed, including too much emphasis on certain genres of music including Bhangra, as well as a lack of Sri Lankan music on the station. Some also mention that the network is really the “South Asian Network” as East Asia is not included.

“There is far too much 'Bhangra' music on AN. Every presenter seems to find space for this type of music. Also there seems to be a dominance of Punjabi music, whilst one never hears Gujarati or Bengali or any other South Asian music, except when it is played on their particular language programme.” (Female, 65 and Over, Indian)

Listeners are divided on the extent to which new music and up-and- coming artists are promoted

Respondents give mixed feedback on whether Asian Network pays enough attention to up-and- coming artists. There is clear agreement on the fact that Asian Network offers a platform to British Asian artists that is not available elsewhere on mainstream radio. However some listeners suggest the station could go further in supporting young new artists through more dedicated scheduling.

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“The station is not playing much from new artists. The music policy has become just like a commercial radio. It is too bothered about ratings” (Male, 25-34, Indian)

Number of Q32. As well as music, Asian Network aims to provide a range of speech based responses: programmes, including discussions, documentaries and news and current affairs. It should address the needs and interests of a wide range of Asian 111 communities. It should provide programmes in a range of Asian languages, including Hindi, Urdu, Bengali, Gujarati and Punjabi, to appeal to both people who are fluent and those who wish to develop their knowledge. Please tell us what do you think about Asian Network‘s speech programming?

Most respondents who say they listen to Asian Network report listening to the speech content on the station.

Speech programming is seen as a real strength of the Network’s

Among the respondents who listen to speech programming on Asian Network, most are very complimentary about its quality. Speech programming tends to be seen as one of the station’s main strengths, and people tune in specifically to listen to certain shows.

Listeners are complimentary about the station’s ability to tackle complex and salient issues, particularly those affecting the Asian community. The station’s debate and issue programmes receive high praise from some respondents.

“Excels at this. I listen to a wide range of stations and AN offers some of the best speech programming about” (Details not given)

“I think the speech programming is fantastic. Where else would people like me know about all the different issues that take place? I always enjoy listening to the discussions, documentaries and the news and current affairs. [The presenters do] a fantastic job. I find that [they] tackle issues that people want to talk about and discuss but are too scared” (Details not given)

Language programming receives praise but there is some demand for more programmes in a wider range of languages On the whole, listeners praise Asian Network’s provision of speech programming in a range of different languages. However, some respondents feel underrepresented by speech programming on Asian Network.

Some listeners praise the station’s Punjabi content. There is demand from some respondents for different types of programmes to be spoken in a wider range of regional Asian languages.

“AN should also find space to broadcast radio dramas in different Asian dialects. At present there is no provision for this at all. Currently programmes in different Asian languages only provide music and some discussions. It would be far more enjoyable to listen to a good drama in one of the different languages” (Female, 65 and Over, Asian Indian)

Opinion on language broadcasting is divided among White British listeners and non-listeners. Some support its provision for the Asian community in Britain, while others believe it is at odds with the BBC’s service to licence fee payers.

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“Obviously I cannot comment on your language zone programming on Sunday, but the use of languages other than English is no barrier to enjoyment” (Male, 65 and Over, White British)

“The British Broadcasting Corporation should only ever broadcast in the English language” (Male, 35-44, Other White background)

Number of Q33. Overall, what is your opinion of Asian Network? responses:  Offers me everything I need 65  Has a lot to offer me  Has something to offer me  Has little to offer me  Has nothing to offer me

Most Asian Network listeners feel that station has at least something to offer them, and this feeling is strongest among Asian/British Asian respondents. A few respondents feel that the station offers them everything they need. Many respondents from other BME backgrounds (including those of mixed backgrounds and black backgrounds) also believe the station offers them something.

Number of Q34. Is there anything else you want to tell us about Asian Network? responses: 65

People responding to the consultation generally used this space to reiterate the points they had already made about Asian Network.

Some chose to reiterate positive feedback on the station, and tell Asian Network to “keep up the good work”.

Some non-listeners disagree with the provision of a radio station targeted specifically at one ethnic group.

Some respondents believe the station does not have the correct balance of coverage of Muslim communities. Opinion amongst these is equally split between those who believe that the station is too focused on a Muslim perspective, and others who perceive a lack of reflection of Muslim communities.

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6 Non Station Specific Questions

6.1 Types of music which respondents would like to hear more of

Number of Q35. Thinking of all these radio services together – Radio 1, 1Xtra, Radio 2, responses: Radio 3, 6Music and Asian Network – are they any types of music that you 1,719 would like to hear more of on BBC Radio?

When respondents are asked which types of music they would like to hear more of across BBC Music Radio, Classical is the most frequently mentioned genre, followed by Rock, Indie and Jazz. The genres requested are, in order of most to least wanted:

● Classical ● Rock ● Indie ● Jazz ● Folk ● Singer/Songwriter ● Pop ● Country ● R&B / Urban / Hip-Hop ● World Music

Answers to the question vary markedly depending on which station(s) people listen to:

● Radio 1: Rock and Indie top the list of the genres which Radio 1 listeners would like to hear more of. Singer/Songwriter and Folk music are also mentioned by some listeners. ● 1Xtra: 1Xtra listeners tend to say that they would like to hear more R&B/Hip-Hop/Urban music. Some would also like to hear more Rock and Indie. ● Radio 2: Radio 2 listeners would like to hear more Rock music across the BBC Music Radio network. There is also an appetite for more Indie, Jazz, Folk and Classical. ● Radio 3: Radio 3 listeners would often like to hear more Classical music on BBC Music Radio stations. A sizeable minority also mention Jazz and Folk music. ● 6Music: 6Music listeners request a more diverse range of genres than listeners to other stations. The most mentioned styles are Rock and Indie, but some listeners also refer to Singer/Songwriter, Folk music and Jazz. ● Asian Network: Asian Network listeners tend to say they would like to hear more Folk and Jazz music, while some mention Rock, Indie and Classical genres.

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6.2 Views on BBC Music Radio’s use of technology

Q36. BBC radio services aim to bring you music and content in ways that keep up with new technology and ways of listening, such as through its websites and podcasts, on social media, and through other sites such as YouTube.

What do you think about the different ways that BBC radio services allow you to listen and interact with the stations? Please mention the specific radio station or stations that your comments refer to iPlayer is a valued platform

Of all the topics covered in responses to this question, iPlayer is frequently mentioned. Feedback from respondents is overwhelmingly positive. While some specific technical issues are identified, comments tend to relate to iPlayer being a useful tool which has changed the way people listen to radio.

“BBC IPlayer is excellent. I really think allowing people to listen to shows they've missed is an great idea, and is potentially the best way for radio to continue to attract listeners”

(16-24, Male)

Some listeners enjoy download Podcasts on a regular basis

Podcasts are also cited by listeners as an enjoyable format, either for catching up on missed content, or as standalone programmes. Some listeners report feeling a strong sense of loyalty to certain Podcasts; downloading them every time they become available.

“Recently discovered the downloadable podcasts on the iPlayer app which has changed my life drastically. Exceptional variety of shows available” (16-24, Male) BBC Music Radio websites garner mixed views

Respondents are positive about the BBC Music Radio website provision. Those who use the websites tend to say that they go there to listen to programmes and podcasts.

However, others say that the sites can be hard to navigate. Some feel that the layout of the site is confusing, or that the site is changed too frequently. Those respondents who feel this way believe that there could be clearer signposting towards features and programmes.

“I like the ability to listen online and to catch up with podcasts. I think you have a way to go to simplify your menus and links and to de-clutter your sites and make them more user friendly. Your programme detailing is insufficient for serious listeners and not easy to use.” (65 and Over, Male)

“I often just use the websites and podcasts, I think this service is fine as it is, although the constantly changing layout of the websites can be confusing” (16-24, Male)

“The BBC keeps tinkering with its website, so one keeps having to plough one's way through menus, which keep changing, which makes it difficult to reach what I'm looking for.” (65 and Over, Male)

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Playlister is a popular tool among some listeners

Certain Music Radio listeners, particularly Radio 1 and 6Music listeners, report using the Playlister tool on a regular basis. Listeners tend to use Playlister in order to discover new music and to keep track of what they have heard on BBC music radio stations.

“BBC playlister is an inspired invention to keep abreast of new music” (35-44, Male)

“Playlister is good for keeping a list of favourite music heard on 6 music” (45-54, Female)

However, some of those who are less familiar with the tool express doubts about its purpose and usability.

“I don’t see why vast amounts of public money should be wasted on systems that only a few use. Turn on radio, select station and listen. I am sick of hearing about the BBC ´playlister´” (65+, Male)

“I liked the idea of playlister at the start but stopped using it partly because you have to sign in every time via the website” (45-54, Male)

Responses to individual stations

● Radio 1: Of all the consultation respondents, Radio 1 listeners are the most enthusiastic about their station’s use of social media and digital platform. Listeners aged under 25 told us that they enjoy interacting with the station via Facebook, YouTube and Twitter. ● 1Xtra: Few 1Xtra listeners responded to this section of the consultation, but among those who did respond, the feedback on 1Xtra’s use of social media and digital platforms was unanimously positive. ● Radio 2: Some Radio 2 listeners report using iPlayer and Playlister to re-listen to content from the station. While some enjoy the station’s use of social media (predominantly Twitter) others feel that the use of it on-air tips the music/speech balance too far towards speech. ● Radio 3: Some Radio 3 listeners state that they enjoy using iPlayer and BBC podcasts to catch up on missed programmes. However, some state they find the station’s use of social media during phone-ins intrusive. ● 6Music: 6Music listeners seem to be very engaged with their station on digital platforms and report using the Playlister and iPlayer tools on a regular basis. Some people also said they interact directly with the station through social media. ● Asian Network: Some people report listening to Asian Network via digital TV or over the internet. Some Asian Network listeners praise the station for its use of Twitter and Facebook.

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6.3 Listenership and Demographic profile of consultation respondents

The following chart is based on all those responding to any part of the station, who told us which stations they listen to. It does not equate to the stations the respondents chose to give us their views on.

Percentage of consultation respondents who listen to

each station

Total: ever listen 43% 14% 73% 68% 57% 57%8% 100%

90% 27% Don't listen/never 32% 80% 43% Less often 70% 57% Once a month 15% 9% Once a fortnight 60% 86% 5% About once a week 9% 7% 93% 50% 3% 4% 3% 2-3 times a week 6% 2% 7% 4% Every day / most days 40% 10% 15% 7% 30% 11% 6% 20% 3% 39% 5% 33% 10% 4% 8% 22% 2% 10% 2% 4% 0% 1% Radio 1 1Xtra Radio 2 Radio 3 6Music Asian Network

Confidential:Q2. How oftenFor research do you purposes listen only to each of the following BBC radio stations?10 Base: all answering the question (1,913).

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Demographic Profiles of Consultation Respondents

The following demographic profiles are based on all who answered each section of the consultation (this may include listeners and non-listeners to the station). Some respondents chose not to provide demographic information alongside their responses.

Radio 1 Radio 1 Xtra Radio 2 (846) (314) (1159) Age 15 and under 2% * * 16-24 12% 5% 2% 25-34 21% 21% 12% 35-44 16% 20% 18% 45-54 16% 20% 21% 55-64 11% 15% 20% 65+ 8% 11% 12% Unanswered 13% 8% 15%

Gender Male 60% 68% 59% Female 27% 25% 28% Unanswered 13% 7% 13%

Ethnicity White 79% 82% 94% BME (Net) 3% 4% 2% Asian 1% 2% 1% Black 1% 1% * Mixed/multiple 1% 1% 1% ethnic groups Unanswered 18% 14% 4%

Disability Yes 5% 7% 5% No 78% 82% 77% Unanswered 17% 11% 18%

Location England 78% 84% 77% Northern Ireland 1% 2% 1% Scotland 4% 6% 5% Wales 4% 4% 4% Other 1% 1% * Unanswered 12% 3% 13%

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6Music Radio 3 Asian Network (1122) (1178) (193) Age 15 and under * * 0% 16-24 5% 2% 6% 25-34 20% 9% 18% 35-44 27% 12% 22% 45-54 24% 18% 19% 55-64 17% 24% 22% 65+ 5% 31% 11%

Gender Male 70% 66% 58% Female 29% 32% 39% Unanswered 1% 3% 3%

Ethnicity White 94% 93% 79% BME (Net) 3% 2% 19% Asian 1% 1% 13% Black 1% * 2% Mixed/multiple 1% 1% 4% ethnic groups Unanswered 3% 4% 3%

Disability Yes 4% 6% 7% No 91% 87% 86% Unanswered 5% 7% 7%

Location England 88% 88% 87% Northern Ireland 1% 1% 0% Scotland 6% 7% 9% Wales 4% 4% 3% Other * 1% 0%

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