BUSINESS REVIEW

MARKET The volume and variety of data carried Telcos are competing for customers with TRENDS through telcos’ networks continue to better coverage, faster internet speeds and grow rapidly. improved services. Much investment is necessary to maximise customer experience. Customers are consuming and co-creating Only telcos with sustainable pricing models an increasing amount of information, photos and diff erentiated services will be able to and videos on the internet. Emerging trends continually make these investments. – such as connected appliances, big data and cloud computing – will fuel demand for data services across both fi xed-line and mobile platforms.

STRATEGIC To capture the growing data demand, Group In India, Airtel secured precious wireless PRIORITIES Consumer is focused on delivering the best spectrum for more than 290 billion Indian customer experience with faster speeds, Rupees, or more than S$6 billion. Our greater coverage, and innovative and useful associates in other markets have similarly products. We are also committed to help our made signifi cant investments in their regional mobile associates build necessary networks and spectrum. data-centric capabilities and create better data products and operating models. We will continually review our business models and pricing structures to ensure In FY 2015, we invested more than fair returns for our investments. S$3 billion in network infrastructure and spectrum across Singapore and Australia.

OUR ASSETS/ As a group, we serve over 550 million We have strong positions in our markets. STRENGTHS mobile customers in Asia, Australia and Africa, encompassing developed and In Singapore, Singtel is the market leader emerging markets. This creates benefi ts in mobile and consumer home services, in several ways: which are delivered over modern networks SINGAPORE TELECOMMUNICATIONS and with creatively bundled content and • Scale benefi ts: We enjoy economies price plans. of scale in areas such as procurement, technology deployment and marketing, In Australia, Optus is the second-largest as business partners work with us as a telecommunications group with a strong collective group. brand that stands for great customer experience, simple products and a fast, • Shortened learning curve: As individual reliable network. companies go through diff erent stages LIMITED of market development, we gain Our regional mobile associates are leading experiences that could be useful for mobile operators in Thailand (AIS), India

other companies in the Group. By sharing (Airtel) and Indonesia (Telkomsel), and 2015 ANNUAL REPORT our knowledge and insights, we help number two in the Philippines (Globe). one another shorten the learning curve, Through Airtel, we also have a presence navigate common challenges and be in 17 African countries. Our associates more eff ective against competition. have been actively upgrading their mobile networks and are poised to capture the growth in mobile data services.

17 Group Consumer Singapore

Singtel maintained its strong Development Authority (IDA) leadership position in the Singapore reports, we have the most complete telco market in FY 2015. It served 4G coverage in the country (2). 4.1 million mobile customers (1), 4.1m 588,000 fi xed-line broadband We have a history of pushing the customers (1) and 423,000 pay TV boundaries in telecommunications, MOBILE CUSTOMERS (1) customers as at 31 March 2015. and are committed to deliver better network and technologies, innovative We are well-placed to build on products and outstanding customer our leadership in an evolving and experiences to our customers. increasingly competitive market where consumers: DELIVERING A BETTER NETWORK 588,000 Our market-leading network • continue to embrace over-the-top underpins our products, services and FIXED-LINE BROADBAND (OTT) communications and video innovations, so we continued to drive CUSTOMERS (1) services, infrastructure upgrades to improve the coverage, reliability and speed of our • increasingly turn to mobile apps network in FY 2015. Customers expect to take care of everyday needs uninterrupted coverage – whether and simplify their lives, and indoors, outdoors or commuting – and quality performance to enjoy 423,000 • demand always-on and seamless videos, games and other high- PAY TV connections to the internet bandwidth applications. CUSTOMERS wherever they are – at home, at work and on the move. In FY 2014, Singtel became the fi rst telco to launch a nationwide These behaviours and expectations dual-band 150Mbps 4G service. have driven rapid growth in mobile We raised the bar again in FY 2015, data services and customers’ need becoming the fi rst telco in the for faster internet speeds at home. region to introduce a 300Mbps Our customers have been actively 4G service. Powered by state-of- migrating to fi bre broadband services the-art Long-Term Evolution (LTE) and almost three-quarters of them Advanced technology, our 300Mbps have already made the transition. service delivers an unrivalled Notes: (1) These figures include both experience for consumers as they enterprise and consumer Singtel has the fastest and most access rich multimedia content and customers. (2) IDA survey on nationwide extensive network in Singapore. communications on the move. 4G outdoor service According to the Infocomm coverage, Jan - Mar 2015.

18 BUSINESS REVIEW

CASE STUDY: COMBO PLANS OFFER THE BEST OF 4G AND WIFI

Singtel is always looking for new ways to unlock more value for our customers, which is why we launched our Combo plans in FY 2015. These mobile plans fully integrate our 3G and 4G services with our new high-speed WiFi network, which is being rolled out in high-traffi c locations such as shopping malls and To enable customers to take advantage underground MRT stations. of these increasing speeds, we also launched relevant services such as the Our Combo plans are diff erentiated from competitors’, world’s fi rst commercial full-featured underpinned by complementary mobile and WiFi Voice over LTE (VoLTE) service, in networks, to provide substantial capacity in congestion- collaboration with Samsung and prone locations. Our Singtel WiFi network also delivers Ericsson. With our 4G ClearVoice premium performance, off ering up to fi ve times the service, calls are connected up to speed of public WiFi services. fi ve times faster than conventional mobile calls. The voice quality is also Combo plan customers enjoy a seamless mobile signifi cantly better, with richer and experience, as their handsets automatically switch more accurate sound, and noticeably between the Singtel 3G, 4G and WiFi networks reduced background noise. without a manual password login. To meet consumers’ growing appetite for data, Combo plans include BUILDING THE NETWORK unlimited WiFi for a limited time in addition to their 4G OF THE FUTURE data allowance. In-building and hard-to-reach areas, such as Mass Rapid Transit (MRT) We are expanding our WiFi network, having already tunnels, often present coverage deployed over 400 hotspots as at 31 March 2015. issues for mobile operators. We The combo plans have attracted more than 400,000 have enhanced 4G coverage in all customers and the majority of them are already using underground MRT tunnels and stations the WiFi service. to off er customers a seamless surfi ng experience. SINGAPORE TELECOMMUNICATIONS

To meet the increased demand for data-heavy applications, we enhanced our mobile data off erings with complementary WiFi data usage on Singtel’s premium high-speed WiFi network. Customers who sign up for our new Combo mobile plans receive LIMITED extra data allowance on our WiFi network, which is fi ve times faster than the speed of public WiFi and is available 2015 ANNUAL REPORT at crowded locations such as shopping malls and MRT platforms. Singtel WiFi is currently available in 20 MRT platforms and this number will continue to grow in the coming months.

19 Group Consumer Singapore

In pursuit of even faster speeds, we CREATING INNOVATIVE CUSTOMER have also started our rollout of EXPERIENCES Tri-band Carrier Aggregation, a We diff erentiate ourselves from technology that combines bandwidth competitors with innovative services from three of Singtel’s spectrum bands and outstanding customer experiences. to improve download speeds and We upgraded the My Singtel app to improve the quality of video streaming. allow customers to easily perform functions such as topping up their Finally, we moved a step closer to prepaid cards and paying bills. making 5G a reality, with the promise of advanced applications such as Our online virtual agent, “Shirley”, multi-person video calls. As a member was introduced to answer common of the global Next Generation Mobile queries, providing customers with Network (NGMN) Alliance, Singtel a fast and convenient alternative contributed to the recently published to calling our hotlines. Since its NGMN 5G white paper, which defi nes introduction in November 2014, operator requirements ahead of 5G’s “Shirley” has replied to more than anticipated release in 2020. a quarter million questions from customers, with an accuracy rate We launched a 5G Joint Innovation of more than 85%. Programme with Huawei to conduct research into next-generation mobile We launched a new brand promise broadband technologies, and signed in January 2015, reiterating our a memorandum of understanding commitment to improve customer with Ericsson to study the future of 5G experience. As part of this promise, networks and its applications for both we introduced a series of service consumers and enterprises. improvements. Customers can book their preferred appointment times with Singtel and Ericsson are also Singtel shops via our website and partnering for Singapore’s fi rst WiFi My Singtel app. They can also schedule calling trial this year. This technology a call-back at a convenient time from will allow our customers to make Singtel customer care representatives, and receive calls via their home or eliminating wait times and avoiding public WiFi networks, eff ectively missed calls. Customers with service extending the coverage of Singtel’s appointments at home or at the offi ce mobile services. The solution provides can expect the Singtel installation team seamless call handover between 4G to arrive within 30 minutes of their and WiFi, ensuring customers’ calls appointment time, the shortest are uninterrupted. wait time in the market. Delivery options were also enhanced, with convenient 24/7 self-collection points – SingPost POPStations – situated throughout the island.

20 BUSINESS REVIEW

DEVELOPING NEW-GENERATION ENTERTAINING OUR CUSTOMERS To further improve customers’ sports- MOBILE SERVICES Our pay TV service, Singtel TV, viewing experience, we continue to Singtel continued to introduce new- plays a vital role in our consumer trial new technologies such as LTE generation mobile services, ranging strategy, complementing our Broadcast. It will enable us to cost- from banking to entertainment in suite of communications and eff ectively stream sporting events and FY 2015. We also keep in mind that entertainment services for mobile other live TV to customers’ mobile each customer is diff erent and we devices, TVs and computers. devices. Our fi rst LTE Broadcast trial must constantly lift our game to meet was conducted at the 28th Southeast their diverse needs. We boosted our suite of TV content Asian Games in June 2015. with more than 20 new channels Innovative products such as our from partners such as Turner Combo plans off er customers WiFi International, TransTV and usage in addition to their mobile data NBCUniversal, including CNBC, bundle. Customers can also customise CNN International, Cartoon Network their own mobile plans with our and E! Entertainment. We also Easy Mobile plan. They can choose added a range of ethnic channels how much talk time, SMS and data to cater to diff erent races and ethnic allocation they want to purchase from communities. Singtel TV is now month to month. This gives maximum host to the largest number of fl exibility and choice to customers. high-defi nition channels in Singapore.

We ventured further into the area We entrenched our reputation as of fi nancial services with new the ”home of sports”, as the main initiatives such as mRemit, a self- broadcaster of the Barclays Premier serve remittance service that allows League and key sporting events customers to use their mobile phones such as the 2014 FIFA World Cup, to instantly and securely transfer Commonwealth Games, Youth money to bank accounts in India, Olympics and Asian Games. All events Indonesia and the Philippines. except the World Cup were made available for free viewing to all Singtel We introduced our award-winning TV customers. mobile banking and payments app, Dash, in partnership with Standard Customers of our World Cup package Chartered Bank. A fi rst-of-its-kind were able to catch all the games from collaboration between a bank and wherever they were via the Singtel TV a telco, Dash integrates mobile GO mobile app. Football fans could banking, payments and shopping watch the matches for free at into one convenient app. community centres around the island, SINGAPORE TELECOMMUNICATIONS and had access to four key matches via the Singtel TV GO mobile app at no charge. LIMITED 2015 ANNUAL REPORT

21 Group Consumer Australia

Optus’ three-year business the vast Australian continent, transformation yielded encouraging bringing Optus 4G coverage to results during the fi nancial year. many more customers. In Australia, data usage is Optus 10 accelerating and outpacing that The extra high-frequency 2600MHz PROVIDES of voice and SMS services. Optus spectrum enabled us to expand our BROADCAST, has embraced this trend by making coverage in regional and selected VOICE AND DATA important changes to its operations metropolitan areas. CONNECTIVITY TO RURAL AND and investments over the past REMOTE PARTS three years. To show customers exactly how our OF AUSTRALIA mobile network is expanding, Optus We were therefore well-positioned launched MapBlaster. This online to benefi t from the growth in data tool off ers coverage maps, network consumption, which has come experience details, and updates about with the widespread adoption of live or planned outages. Customers smartphones, video streaming and can check coverage at their house or MapBlaster other OTT services. This trend will any travel destination within Australia. OFFERS gather pace as Australians continue They can see when 4G is coming to COVERAGE to adopt new internet-based their community and what devices are MAPS, NETWORK EXPERIENCE entertainment services. compatible with our 4G network. DETAILS AND UPDATES ABOUT We are delivering on our “Yes” brand We also launched Optus 10 in LIVE OR PLANNED OUTAGES promise to consumers, by off ering a September 2014, expanding our great customer experience, simple satellite fl eet to six. Optus is the only products and services, and a fast, Australian company to own and reliable network. operate a satellite fl eet. Optus 10 provides backhaul and connection EXPANDING OUR NETWORK services for regional and remote sites % As Australia’s second-largest across the Optus mobile network. This 86 telecommunications group, Optus enables Optus to further leverage its knows that providing a great telecommunications infrastructure, OPTUS 4G NETWORK customer experience starts with providing broadcast, voice and data COVERS 86% a great network. This year we connectivity for consumers and OF AUSTRALIAN continued to expand our mobile, enterprise customers in rural and POPULATION fi xed-line and satellite services. remote parts of Australia.

We accelerated the rollout of our We intensifi ed our eff orts in the multi-band 4G network, expanding fi xed-line broadband market. Optus coverage to 86% of Australia’s reached an agreement with nbn to population, as at 30 April 2015. transfer ownership of our Hybrid Fibre Coaxial (HFC) network to the operator During the year, we gained access of the National Broadband Network to the LTE 2600MHz and 700MHz (NBN). spectrum that we purchased from the Australian Federal Government in the This will help accelerate the previous year. rollout of Australia’s NBN, which potentially opens up the Australian With the low-frequency 700MHz fi xed-line broadband sector to band, we expanded our mobile greater competition, more choice network to more places throughout for consumers and opportunities for Optus to gain market share.

22 BUSINESS REVIEW

To this end, we fast-tracked our stores, digital channels and from NBN customer acquisition strategy our contact centres. In 2013, we by increasing our direct and local began reshaping our retail strategy, marketing in key communities, rebranding the shopfronts and and providing retail staff with remodelling them with an innovative additional training on the NBN design. As a result, our stores are more to assist customers with the open and boast friendly spaces where connection process. customers can interact easily with products and service staff . The new IMPROVING CUSTOMER design is popular with customers and EXPERIENCE won a gold for the best store design Optus launched a number of other in Australia and New Zealand at the initiatives to improve the customer 2014 awards run by POPAI, the global experience in our brick-and-mortar association for retail marketing.

CASE STUDY: UNLIMITED BROADBAND BUNDLES

Optus’ goal is to “own the home” as an Our unlimited plans off er a range of bundled integrated telecommunications and services, including domestic and international call entertainment provider. It is positioning itself inclusions or entertainment packs such as Optus to gain share in the highly competitive fi xed-line TV with Fetch. The plans are designed to give market through localised marketing and customers the freedom to use as much data as value-driven broadband bundles that give they want, however they want to use it, whether consumers the freedom to choose plans that they are watching video, downloading large fi les suit their lifestyles. or staying connected with family and friends.

In FY 2015, we lifted our market share in Australia’s fi xed-line broadband market by:

• making disruptive off ers that deliver great value to consumers, and

• transforming into a multimedia business SINGAPORE TELECOMMUNICATIONS through partnerships with premium entertainment brands such as Netfl ix.

New video-streaming services and other OTT services are transforming consumers’ broadband needs. In December 2014, we announced a LIMITED tactical discount on our unlimited cable plans. Due to strong demand, we extended this off er to all our unlimited data plans in February 2015. 2015 ANNUAL REPORT

23 Group Consumer Australia

Having redesigned the Optus website one Australian telco. It ended the year in 2013, we shifted our focus to trial with an NPS of +4. a “chat to voice” feature that allows customers on web chat to easily call SIMPLIFYING PRODUCTS AND an operator. Customers responded SERVICES very positively to this trial. We continued to simplify our products and services, delivering better value We further improved the My Optus and greater certainty for customers. App and My Account web portal to help customers better manage their Two years ago, Optus introduced plans and control their expenses. My Plan to help protect customers The My Optus App allows mobile from bill shock by providing automatic customers to keep track of their calls and aff ordable top-ups instead of and data, manage features such as charging high fees for excess data international roaming and get help and voice usage. In June 2014, we with Live Chat. took that a step further by allowing data sharing through our new Optus continued to invest in My Plan Plus service. technology and contact centre capabilities to achieve our goal My Plan Plus allows customers to share of ensuring every interaction with their mobile phones’ included data, a customer is tailored to their with up to fi ve other mobile broadband expectations and needs. We carefully devices, such as a SIM-ready tablet, track our Net Promoter Score (NPS) pocket WiFi or USB modem. Customers in our eff orts to provide an outstanding no longer have to chase WiFi hotspots customer experience. Optus continues or use battery-draining tethering on to have the best NPS score of any tier their smartphones.

Optus expands awareness of its “Live More Yes” brand campaign

24 BUSINESS REVIEW

We are the only Australian telco that with a range of telephony and charges once for data sharing. Our entertainment services that suit customers pay an aff ordable set-up their lifestyle. fee for each device – there are no additional ongoing charges. They also Broadband data usage is being have peace of mind knowing that fuelled by OTT services such as if they exceed their data allowance, video streaming. We have partnered the automatic top-up costs just with Fetch TV to provide internet- A$10 per 1GB. based subscription television to our customers for nearly four years. We also simplifi ed our prepaid In March 2015, we added Netfl ix plans, so customers only pay for to our portfolio, off ering three the days they use. Optus responded and six-month subscriptions for to customers who wanted longer new prepaid, broadband and credit expiry and the option to roll postpaid customers. over any unused credits before the expiry date, without having to top-up Optus is paving the way for an additional credits. We off er two plans, entertainment revolution by giving My Prepaid Daily and My Prepaid Daily customers the freedom to view as Plus, to suit diff erent usage needs. much entertainment as they want.

To make it easy for our customers to DELIVERING ON OUR replace damaged, lost or stolen mobile “YES” COMMITMENT devices, we introduced My Cover. We renewed our focus on This simple insurance plan covers any marketing in the fi nancial year, mobile phone or tablet sold by Optus, ensuring a year-round presence including accessories. in the market with the Optus “Live More Yes” campaign. The We doubled our eff orts to increase campaign underpinned all of our our fi xed-line broadband market on-air, outdoor, direct marketing share. We added a new unlimited and online marketing eff orts, data plan, the Big Home Bundle, and creating a distinct brand awareness introduced lower promotional prices across Australia. for our unlimited data bundles to meet consumers’ growing appetite for Importantly, our upgraded network, services delivered over the internet. customer experience initiatives and Customers also have the freedom to simplifi ed products and services are bundle their internet connection ensuring Optus is delivering on its SINGAPORE TELECOMMUNICATIONS brand commitment to “Yes”. LIMITED 2015 ANNUAL REPORT

25 Group Consumer Regional Mobile Associates CASE STUDY: SINGTEL GROUP-SAMSUNG REGIONAL MOBILE APP CHALLENGE

The Singtel Group-Samsung Regional Mobile App Challenge is a great example of how we harness the Group’s reach to work with start-ups, and bring innovative mobile apps to our 550 million mobile customers around the region.

Through a Group regional partnership with Samsung, Singtel, Optus and our regional mobile associates, candidates with innovative mobile apps were shortlisted through a series of local competitions. Winners then competed at the regional challenge in November 2014.

We have since been working with the winners to launch their apps. The winning apps help customers in various domains from documenting their precious memories to sharing fi les with people around them. In April 2015, India’s Catch It, Indonesia’s Jepret Story and Singapore’s Fiuzu were made available to our associates’ customers using the new Samsung Galaxy S6. The apps will be The digital revolution is bringing rolled out to other Samsung devices in an eff ort to boost tremendous opportunities for our smartphone penetration and mobile apps in our markets. regional mobile associates as millions of customers embrace mobile data and the convenience modern internet brings.

In our markets of India, Indonesia, Thailand and the Philippines, many customers are experiencing the internet for the fi rst time through their mobile devices. Fixed broadband infrastructure is either unavailable or prohibitively With only one in three people we generously share our expensive. Mobile data technology owning smartphones – compared experiences and expertise to meets an urgent and untapped to as high as 72% in Singapore and help each member in their market. Telcos are rolling out Australia – demand for mobile data home market. advanced mobile data networks, services is expected to climb further. while handset manufacturers are INVESTING TO BUILD also shipping an increased variety Our associates are investing heavily TOMORROW’S NETWORKS of smartphones at aff ordable prices. in mobile infrastructure to expand As the demand for data services their networks to meet the rising increases, our associates are More than a third of our customers demand for mobile data. They are expanding their 3G and 4G, in the emerging markets now use also collaborating with popular or LTE, network capabilities. mobile data services. Indonesia is application and content providers now one of the social media capitals to create useful and aff ordable data Collectively, our regional mobile of the world going by the nation’s bundles to entice fi rst-time users to associates invested S$13 billion prolifi c use of Twitter and Facebook, try out mobile data services. in capital expenditure in FY 2014 while Manila has been identifi ed by and FY 2015. A signifi cant portion Time magazine as the city where the As a long-term strategic investor, of these funds were spent on most “selfi es” are taken globally. All of we work closely with our associates building mobile data networks. our associates experienced double- to proactively plan for responses The associates will be investing digit growth in mobile data revenue to industry trends and market S$9 billion in capital expenditure last year. challenges. As a collective group, collectively in FY 2016. 26 BUSINESS REVIEW

Singapore’s Minister of Communications and Information, Dr Yaacob Ibrahim, Singtel’s management and other invited guests present prizes to the regional winner, Wattcost

CEOs of the Singtel Group comprising AIS, Airtel, Globe Telecom, Optus, Singtel and Telkomsel together with the fi nalists of the Singtel Group-Samsung Regional Mobile App Challenge

Winners pitch their products at the Singtel Group-Samsung Regional Mobile App Challenge

In Thailand, AIS has the highest In March 2015, the company accounting for 53% of its total sites number of 3G customers and acquired additional 111.6MHz mobile of 18,819, a marked increase from its network covered 97% of the spectrum for 291.3 billion Indian 39% a year ago. Airtel signed four population as at 31 March 2015. Rupees, which gives it a 20-year agreements to divest telco tower SINGAPORE TELECOMMUNICATIONS Currently, 93% of its customers are on leading platform to provide mobile assets across 13 countries in Africa. the 3G network. AIS is also leveraging data to its customers. The divestments will drive industry- fi bre optics built for its 3G network wide cost effi ciencies by promoting to off er fi xed broadband services. It Across the African continent, infrastructure sharing and further intends to drive increased penetration softening global oil and commodity accelerate the growth of telco services of home broadband services. prices, as well as weakness in in the African continent. key trading partners, moderated India off ers great growth its economic growth in FY 2015. The Philippines was Asia’s second- LIMITED opportunities with its relatively low Nevertheless, Airtel Africa’s mobile fastest growing economy in 2014. mobile data adoption, particularly data customer base grew by 36% Household incomes and consumer in rural areas. Our associate, Airtel, to 30.4 million, accounting for spending continue to rise. As with 2015 ANNUAL REPORT already holds 3G and 4G spectrum 40% of its total customer base other developing markets in Asia, in most of the mobile service areas as at 31 March 2015. The telco has the country’s consumers are quickly in the country. It was the fi rst to 3G licences in all 17 countries it adopting the digital way of life. off er 4G in India, and its high-speed operates in. It has expanded its 3G Our associate, Globe, is well network is now available in 19 cities. network footprint, with 3G sites positioned to benefi t from data

27 Group Consumer Regional Mobile Associates

growth with the completion of movie and TV series on any device, its network transformation anytime, anywhere. Our associates’ programme in FY 2014. customers enjoy priority access and aff ordable plans that bundle HOOQ Globe off ers nationwide 3G with the operators’ mobile and coverage and was the fi rst operator fi xed-line broadband services. HOOQ to commercially launch 4G in the was launched in the Philippines in Philippines. It is further improving March 2015, Thailand in May 2015 and its network performance in FY 2015 India in June 2015. More information by deploying single self-organising on HOOQ is available on page 40. network technology. This technology intelligently manages complex In Thailand, AIS’ suite of TV apps, networks and redirects traffi c to comprising AIS Live TV, AIS Movie achieve optimum coverage, capacity Store and AIS on Air, have gained and quality, delivering a more momentum. AIS Live TV, which allows consistent customer experience. customers to watch cable and satellite TV on their mobile devices, has been

% In Indonesia, smartphone penetration downloaded more than three million 57 YoY and data adoption have overtaken times since it hit the market. More than GROWTH IN customer growth as key market drivers. 2.7 million movies and TV shows were MOBILE DATA With increased competition from downloaded from the AIS Movie Store. REVENUE new and existing players, Telkomsel Customers also enjoyed all 64 matches is diff erentiating itself through new of the 2014 FIFA World Cup on AIS digital services, better customer on Air, a mobile app that enables INDIA experience and continuous network customers to watch live TV, highlights 70% YoY expansion. In December 2014, and news. Telkomsel became the fi rst mobile GROWTH IN operator to launch LTE in Jakarta and In November 2014, Airtel India MOBILE DATA REVENUE Bali. As at 31 March 2015, it had also launched One Touch Internet, a installed more than 42,000 3G mobile web portal that helps millions of base stations across the country, fi rst-time users in India access the

AFRICA representing 47% of its base stations, internet. Available on prepaid mobile and achieved population coverage of plans, customers can try out a range 47% YoY about 60% for its 3G network. of popular services such as social GROWTH IN networking, videos, online shopping MOBILE DATA PROMOTING THE GROWTH and travel bookings, through tutorial REVENUE OF MOBILE DATA videos and trial packs. Since its release, Smartphone and mobile data adoption One Touch Internet has received are still in the early stages of growth about 53 million page views. in many of our associates’ markets.

% There are many fi rst-time users who Airtel Africa launched the fi rst 44 YoY need reassurance and guidance to use aff ordable, customised smartphone GROWTH IN smartphones and mobile data. Singtel across Africa with Qualcomm for MOBILE DATA and its associates have introduced US$53 in February 2015. The device REVENUE innovative products and services and has a user-friendly interface and simple price plans to enable customers layout, and provides customers in to fully experience the digital world. 17 countries quick and simple access to the internet. Airtel hopes 36% YoY In January 2015, Singtel established to encourage existing and new HOOQ, a premium OTT video service customers using traditional feature GROWTH IN MOBILE DATA that allows customers to watch their phones to migrate to smartphones REVENUE favourite Hollywood and Asian and accelerate data adoption in Africa.

28 BUSINESS REVIEW

”Singtel, Optus and our associates are stronger as part of the Singtel Group. All members share insights and initiatives that speed up the time to market for new products and services. This helps each member compete more eff ectively in the respective markets.“

Globe rewrote the rule book phone. Telkomsel is working with into their customers’ network with a landmark partnership with 17 device manufacturers to expand experience. This has enabled them Facebook in October 2013. Globe the programme. to serve their customers more gave its customers free unlimited eff ectively. access to the social media site and FOSTERING CLOSER app for six months. The promotions COLLABORATION We held our fi rst Singtel Group- helped fi rst-time users overcome Singtel, Optus and our associates Samsung Regional Mobile App anxieties with using paid browsing are stronger as part of the Singtel Challenge to seek innovative start-ups services and weaned them off WiFi. Group. All members share insights and developers in the region and bring With overwhelming demand from and initiatives that speed up the their apps to life. We also worked with its customers, Globe relaunched its time to market for new products device partners, such as Samsung Facebook promotion in October 2014, and services. This helps each member and India’s LAVA, to introduce a wider which was extended to May 2015. compete more eff ectively in their range of entry-level and aff ordable The various digital initiatives respective markets. smartphones to the market.

undertaken by Globe resulted in SINGAPORE TELECOMMUNICATIONS double digit growth in its mobile Through the regional Centres of Globe’s GoSAKTO and Optus’ data revenue in 2014. Excellence set up in FY 2014, our My Plan inspired our associates to associates have acquired new roll out similar plans in their markets. Indonesia’s Telkomsel Android capabilities, resulting in better network These personalised plans give smartphone programme, or TAU, quality and a greater range of apps customers the freedom to select the encourages feature phone users to and smartphones. We also shared ideal combination of voice, data and make the switch to smartphones. lessons on how to create and SMS that suit their lifestyle needs. Launched in December 2014, the promote sustainable pricing levels LIMITED programme bundles low-cost Android for data plans for customers. smartphones, data and unlimited 2015 ANNUAL REPORT usage of popular messaging services We introduced new technologies at an aff ordable rate. Existing and new and capabilities to help our associates smartphone users can also activate enhance and optimise their network the bundle immediately on their and gain more accurate insights

29

BUSINESS REVIEW

MARKET The regional and global operating remain secure and scalable in TRENDS environment continues to change rapidly an increasingly digital world. for businesses and governments. Enterprises are leveraging greater connectivity and As a leading ICT services provider in Asia infocomm technology (ICT) to operate Pacifi c, businesses and governments trust with agility, expand their market reach and Singtel to provide integrated systems, achieve market competitiveness. Yet they innovative solutions and secure networks also face challenges in ensuring that their – enabling them to operate eff ectively assets – data, infrastructure and systems – anywhere, anytime.

STRATEGIC To strengthen our market leadership • Smart cities: We are developing PRIORITIES position, we are moving boldly into three innovative solutions and intellectual priority areas: property (IP) to position Singtel as the lead partner for Singapore’s Smart Nation • Cyber security: We aim to be a global Programme. With these capabilities and cyber security service provider that can IP, we aim to play a key role in enabling meet the diverse needs of governments smart cities in the region. and enterprises with trusted and diff erentiated solutions.

• Enterprise cloud services: Through our comprehensive suite of cloud services, we are helping enterprises to increase productivity, achieve lower costs and accelerate innovation. SINGAPORE TELECOMMUNICATIONS

OUR ASSETS/ Singtel caters to the ICT needs of enterprises We work closely with our customers to STRENGTHS and governments with its assets, scale, proactively identify and anticipate their resources and expertise such as managed needs, innovate and co-create customised

services, enterprise mobility, systems solutions to improve their operations or LIMITED integration and applications. whole cities. 2015 ANNUAL REPORT

31 Group Enterprise

One of the Singtel Group’s key sources ENHANCING ENTERPRISE of competitive advantage is the CLOUD CAPABILITIES reach and quality of its infrastructure, In the enterprise cloud services arena, spanning fi xed and mobile networks, we have seen strong take-up of our data centres, a network with more than cloud infrastructure that we have built 200 direct points of presence in 160 for the Singapore government and cities around the world and a growing enterprises in the region. We have >200 suite of cyber security assets. also been selected to be on the panel POINTS OF PRESENCE IN of providers for cloud services to the 160 CITIES In 2014, we continued to expand our Australian Federal Government. AROUND THE infrastructure to maintain our strong WORLD leadership position in the Asia Pacifi c Singtel has built a strong partnership region. For example, we are the leading with Microsoft to help businesses and provider of international Internet governments migrate their Microsoft Protocol Virtual Private Network applications and services to the cloud. (IP VPN) services in Asia Pacifi c, with We also acquired Australia-based a 19.6% (1) share in 2013. We also lead company, Ensyst, in December 2014 to >805,000 sq ft the regional market in international bolster our capabilities in the growing DATA CENTRE Ethernet Virtual Private LAN services market for cloud-related professional SPACE, THE LARGEST IN and dedicated peer-to-peer services, and managed services in Australia and SINGAPORE with market shares of 19.6% and Asia Pacifi c. 14.4% (1), respectively. PROTECTING ORGANISATIONS These network services are essential FROM CYBER THREATS for providing secured connectivity, As more business and government and we are two to three times activities move onto the internet, cyber larger than the next provider in security is becoming a critical concern. the Asia Pacifi c region in terms The frequency and sophistication of revenue share. of threats that enterprises and governments face are growing every We are investing in the trans-Pacifi c day, making it even more challenging FASTER and SEA-ME-WE 5 submarine for organisations to protect their assets, cable networks. These new data customers and reputations. superhighways will enable the equivalent of thousands of high- According to the inaugural Singtel (2) defi nition videos to be transmitted FireEye Threat Intelligence report , Notes: every second. We have also opened 23% of enterprises in Singapore and (1) IDC Asia/Pacific Semiannual a second data centre in Hong Kong 37% in the Asia Pacifi c region detected Fixed Line Telecom Services Tracker (2H2013). to serve the Greater China region, advanced and persistent malware (2) Singtel FireEye Threat bringing the number of world-class – or malicious software code – in Intelligence report is a bi-annual publication by Singtel and data centres in the Singtel EXPAN their systems between July and FireEye about evolving cyber network to 12. December 2014. threats in Southeast Asia. 32 BUSINESS REVIEW

The Outpatient Pharmacy Automation System uses an intelligent conveyor system to dispense medication at the SGH

”The Outpatient Pharmacy Automation System enables SGH to provide over 80% of CUSTOMER CASE STUDY: our patients with medicine SINGAPORE GENERAL HOSPITAL within 15 to 30 minutes instead of 30 to 45 minutes Singapore General Hospital (SGH) is Singapore’s largest hospital. The institution needed to remodel previously, and reduces its medication dispensing system at the outpatient errors in picking medicine pharmacy to address rising patient volumes and the shortage of skilled staff . by about 38%. This cutting- edge solution has placed The Outpatient Pharmacy Automation System is an award-winning solution that combines SGH at the forefront in LED-guided picking and barcode scanning technology, the use of technology to automated dispensing machines and an intelligent improve our operational RFID-enabled conveyor system. SGH uses the system to manage the picking, packing, labelling, verifi cation effi ciency, ensuring safety and assembling of medication and the hospital’s and enhancing the overall dispensing queue workfl ow. It has reduced waiting times for patients, while increasing accuracy and experience of our patients.” effi ciency for the hospital.

The solution was developed jointly by SGH, Integrated LIM MUN MOON Pharmacy Director Health Information Systems (IHiS), Singtel and a SGH consortium of other Singaporean companies. SINGAPORE TELECOMMUNICATIONS

To help our customers confi dently We announced a partnership with We established the Singtel FireEye and securely take advantage of Akamai in September 2014 to provide Advanced Security Operations Centres productivity and effi ciency gains cloud-based cyber security solutions (ASOCs) in Singapore and Sydney, LIMITED off ered by digital technologies, Singtel which complement Singtel’s suite of and introduced the Singtel Managed has been building our cyber security managed security services. Defence powered by FireEye solution. capabilities organically and through These new ASOCs are linked to 2015 ANNUAL REPORT investments and partnerships. Our In October 2014, we formed a FireEye’s three existing global ASOCs goal is to ensure that Singtel remains partnership with FireEye, a global leader to provide enterprises with real- the natural and trusted choice for in managed cyber defence capabilities, time intelligence on cyber attacks. enterprises looking for a partner to to provide services to customers and The centres are also integrated with secure their networks, infrastructure enhance the cyber security ecosystem Singtel’s network operations and and services. in the Asia Pacifi c region. Akamai’s cyber security solutions, 33 Group Enterprise

CUSTOMER CASE STUDY: WESTPAC BANKING CORPORATION

Westpac Banking Corporation (Westpac) devices across Westpac’s fl eet in its is one of Australia’s largest banks. As part home country. Singtel was also selected of its regional expansion, it required an to transform Westpac’s contact centre integrated ICT services provider that could operation to enable it to respond to support its regional aspirations. changing customer expectations, including social and mobile customer interactions. Singtel won a new fi ve-year deal with Westpac to provide managed Singtel’s leadership in enterprise data communications infrastructure and services, world-class infrastructure and international data services to serve the delivery capabilities enable Westpac bank’s offi ces in Asia Pacifi c, New Zealand, to achieve 24/7 visibility of its business the UK and the US. across the Asia Pacifi c region and beyond. Partnering Singtel allows Westpac to Leveraging the reliability of its network, transform its data and network operations including the expanded 4G capabilities so that it can serve customers even more in Australia, Singtel will provide service effi ciently and deliver higher levels of management to more than 13,000 mobile innovation to meet their needs.

giving us a more holistic view of security operations centres, cloud- Singtel will provide qualifi ed customers’ networks and internet based security product suite and students with internships and career traffi c. These linkages enable faster elite SpiderLabs forensics and opportunities to enhance Singtel’s detection of threats and more threat research unit, to broaden cyber security capabilities. eff ective responses. Singtel and and deepen our cyber security FireEye will train up to 150 cyber capabilities. CREATING SOLUTIONS security experts to operate the FOR SMART CITIES ASOCs. In Singapore, we are partnering We work closely with enterprises the Economic Development Board to develop solutions that give In another big step towards our to develop the Asia Pacifi c Cyber them a competitive edge. We also goal of becoming a global cyber Security Competency Centre. work with governments to develop security managed services provider, This facility will enable Singtel to technologies and solutions that we announced plans to acquire collaborate with leading international improve living standards for their Chicago-based Trustwave for an research and academic partners citizens. We are participating in enterprise value of approximately on big data security analytics and Singapore’s trials of Heterogeneous US$850 million (1). predictive security intelligence, Network or HetNet, with the aim develop threat scenarios and test Trustwave is the largest independent cyber security solutions. managed security services provider in North America and has presence To meet the supply of certifi ed in Europe and Asia Pacifi c. Singtel cyber security professionals, we are will leverage its expertise and partnering Singapore Polytechnic Note: talent, including its team of more to off er scholarships for infocomm (1) The acquisition is subject to fulfilment than 1,200 security professionals, security studies. Under the Singtel of certain conditions precedent, including relevant approvals from regulatory its global security asset of fi ve Cadet Scholarship Programme, authorities and other third parties.

34 of validating the joint use of diff erent to test smart city innovations in mobile and wireless technologies to education, healthcare, transport BUSINESS REVIEW provide pervasive, seamless high- and public safety. The lab will also speed internet access. Our eff orts help build an ecosystem of partners complement the government’s vision including global technology players, to make Singapore the world’s fi rst local start-ups and research institutes, Smart Nation. to co-create smart city solutions and build talent. For the healthcare industry, we have pioneered an automated pharmacy We are developing a talent pipeline to dispensing system at two public drive smart city innovations including hospitals in Singapore. The solution collaborating with local educational manages how medications are picked, institutions to develop curriculum in packed, labelled and dispensed data analytics and communications through the integration of automated engineering. Singtel provides internship dispensing machines and scanners. programmes and on-the-job training This enhanced workfl ow reduces for young talents to apply what they patient waiting times while increasing have learnt in real work context and effi ciency and accuracy in the build their careers in these areas. medication dispensing process.

In February 2015, we introduced SURF@NCS. This is a living lab for government agencies and enterprises

”In order to eff ectively serve more than 25,000 organisations across fi ve countries in the region, CUSTOMER CASE STUDY: Fullerton Healthcare Group FULLERTON HEALTHCARE relies on Singtel to provide a one-stop integrated To provide effi cient and seamless healthcare SINGAPORE TELECOMMUNICATIONS solutions to its clients and patients at more communications capability. than 130 fully owned clinics across Asia Pacifi c, Singtel’s managed services Fullerton Healthcare Group required a one-stop and secure cloud off erings telecommunications and ICT provider. allow us to stay agile, with Fullerton Healthcare chose Singtel to provide the fl exibility and scalability a range of critical services including telephony, LIMITED secure and dedicated high-speed fi bre links, to deploy new applications and mobile services. It also subscribed to and services at lower costs.” Singtel’s managed services for the ongoing 2015 ANNUAL REPORT support of its integrated voice, video and data communications. In addition, Singtel is helping STEVEN YEO Fullerton Healthcare to move to a secure and CIO Fullerton Healthcare Group Pte Limited highly reliable cloud solution.

35

BUSINESS REVIEW

MARKET We live in an increasingly interconnected We are seeing customer behaviour and TRENDS world. More than ever, consumers, expectations change dramatically, and the businesses, governments and even objects transformation of many aspects of our are communicating and relaying information personal and work lives. These changes through the internet. The number of are opening up new frontiers for telcos, smartphone connections alone is set to even as they threaten telcos’ traditional reach six billion globally by 2020, according sources of revenues. We believe they open to a GSMA Intelligence report. up vast opportunities for telcos beyond the traditional connections and access services. Rapid advances in technology and content, In 2012, we created Group Digital Life to and better and more intelligent devices are explore these opportunities and ensure also accelerating and shaping this trend. we stay ahead of the curve.

STRATEGIC Group Digital Life is developing services We will double our eff orts to build these PRIORITIES that have the potential to go global. businesses – under the respective brands Our focus is on three areas: of HOOQ, Amobee and DataSpark – to become signifi cant players. • Premium over-the-top (OTT) video • Digital marketing Beyond these areas, our corporate • Advanced analytics and intelligence venture fund, Singtel Innov8, identifi es capabilities the latest innovations and enables the Singtel Group to gain access to these These are areas where new technologies technologies. are rapidly supplanting traditional methods. Our telco assets and customer knowledge also give us a strategic advantage over other players. SINGAPORE TELECOMMUNICATIONS

OUR ASSETS/ We want our customers to enjoy access Singtel has relationships with more than STRENGTHS to the best content and most relevant 550 million mobile customers in Asia, information. We also want to empower Australia and Africa. This large customer businesses and governments to make more base allows us to scale our services quickly,

informed decisions. Our strengths include which is vital in the highly competitive digital LIMITED unique locational data from our networks world. We also have extensive customer that can improve services and inform touch points through physical and online

decision making. We also have aggregated stores and customer helpdesks. 2015 ANNUAL REPORT demographic data that help brands better reach their target audiences. In emerging markets where credit card payment is limited, our established billing relationships give customers an easy way to transact electronically.

37 Group Digital Life

Singtel Group CEO Chua Sock Koong and Singtel Group Chief Corporate Offi cer Jeann Low visit the Amobee San Diego offi ce with Amobee CEO Mark Strecker and Amobee President Kim Perell

Group Digital Life is responsible of experimentation and improvement In April 2014, Innov8 founded Innov8 for generating new ideas that will to innovation. We collaborate with Sparks, a start-up support initiative allow us to compete in a global innovative start-ups to get early that taps on the Group’s scale. market defi ned by fast and constant access to tomorrow’s technologies. Founding members of Innov8 Sparks changes. It focuses its eff orts Our US$250 million corporate include Singtel Innov8, AIS The on premium OTT video, digital venture fund, Singtel Innov8 (Innov8), Startup, Globe’s Kickstart Ventures, marketing, as well as advanced complements our in-house eff orts Optus-Innov8 and Telkomsel’s analytics and intelligence. by plugging Singtel into the bold and Teman Dev group. Through these dynamic technology world. members, start-ups can expand To succeed in today’s world, outside their home markets into businesses have to be open- Innov8 is headquartered in Singapore Australia, Indonesia, the Philippines, minded, fl exible and yet decisive. and operates out of thriving Singapore and Thailand. Through constant and well-defi ned innovation hubs in Silicon Valley, experimentation in the past three Tel Aviv and Beijing. Its mandate is MAKING RICH MEDIA ACCESSIBLE years, we have picked up invaluable to watch the market closely and People crave visual information lessons about important shifts in scout for the “next big thing”. Innov8 and, with the proliferation of mobile technology, customer preferences believes as new customer needs devices, they have more ways to and competition. We know where arise, so should new products that consume it than ever. Globally, the we can leverage our unique telco effi ciently satisfy these needs. average internet user spends over assets and play to win. six hours a day on online media Innov8 works with a range of with 30% of it on mobile devices, Our objective is to use new partners: developers, investors, according to GlobalWebIndex. technologies and our customer government agencies, research Online videos are particularly popular knowledge to improve people’s bodies and higher-learning among internet users and, between lives across the globe, whether it is institutions. This has enabled it 2012 and 2014, the time spent by simplifying their personal lives or to foster a creative approach to watching online videos increased increasing their productivity at work. innovation in Singapore, Southeast signifi cantly in almost every country. Asia and beyond. Our products will also help our In the emerging markets, the demand regional mobile associates better In January 2015, Innov8 teamed up for online videos is spreading, due serve customers and achieve with National University of Singapore to increasing smartphone adoption sustainable advantages over their (NUS) Enterprise and Infocomm and a burgeoning middle class with competitors. Investments to open a branch of spending power. The market for Singapore’s successful Blk71 start-up OTT video in India, Indonesia, the INVESTING IN INNOVATION co-working space in San Francisco, Philippines and Thailand is forecast Innovation gives us our competitive to strengthen ties between the US to be worth US$1 billion by 2018, edge. We adopt an iterative process and Singapore tech ecosystems. according to Business Monitor

38 BUSINESS REVIEW

CASE STUDY: SINGTEL INNOV8 – CREATING SUCCESSFUL PARTNERSHIPS WITH THE INNOVATION ECOSYSTEM

Our corporate venture fund, Innov8, is a key enabler of successful partnerships between the Group’s members and Innov8’s investments across the globe. One such Innov8 investment is Jasper.

Jasper’s industry-leading, cloud-based Internet of Things (IoT) platform enables enterprises in any ”Jasper enables companies industry to transform from product businesses to service businesses, capable of delivering increased across industries to rapidly and customer value and unlocking new sources cost-eff ectively launch, manage of revenue. and monetise IoT services on More than 2,000 companies in over 20 industries, a global scale. The investment including many of the world’s top brands, choose and support from Innov8, Jasper to fast-track their IoT services. The automotive industry is one industry that is rapidly alongside the broader strategic adopting Jasper’s platform. Thirteen of the world’s partnership with the Singtel leading manufacturers – including Ford, Nissan and GM – rely on Jasper to manage vehicle Group, has made it possible connectivity, which enables them to relay important for enterprises throughout information to vehicle owners, such as emergency support, stolen vehicle tracking, infotainment and Singapore, Indonesia and remote diagnostics. Australia, to embed connectivity

Since Innov8’s investment in 2012, Innov8 supported into their products, to deliver Jasper’s growth by providing strategic advice on increased customer value and Asia and introducing Jasper to other members of the Singtel Group. These introductions expanded to generate new sources of Jasper’s network of global operators. Singtel, Optus revenue. Singtel and Jasper SINGAPORE TELECOMMUNICATIONS and Telkomsel’s customers can now deploy IoT share a deep commitment to services on Jasper’s platform. This collaboration creates a win-win relationship for everyone. the expansion of the IoT market for the benefi t of enterprises worldwide.” LIMITED

JAHANGIR MOHAMMED Founder and CEO 2015 ANNUAL REPORT Jasper

39 Group Digital Life

Amobee Brand Intelligence analyses and cross-correlates consumption trends from diff erent platforms, including:

videos websites images tweets

to provide insights and analytics on:

internet products celebrities places topics

International and Global Insights. associates encourage mobile Despite the enormous amount of adoption in their markets. entertainment on the internet, options for enjoying online videos RE-INVENTING MARKETING are often illegal, expensive or Advertising must follow its audience, inconvenient. Across Singtel’s and more and more people are footprint, access to quality streamed choosing to consume media online content remains limited. rather than via traditional channels like TV and radio. At the end of 2014, We took advantage of these digital advertising accounted for developments with the launch about 30% of global ad spending. of HOOQ in the Philippines and Experts predict that this will grow subsequently in Thailand and India. over the next decade and supersede TV advertising, which has been the HOOQ is a joint venture start-up dominant advertising format for between Singtel, Sony Pictures more than a decade. % Television and Warner Bros. about 30 Entertainment. In 2015 alone, Magna Global AT THE END OF estimates that US$163 billion will 2014, DIGITAL It is a gateway to a world of be spent on digital advertising. ADVERTISING ACCOUNTED Hollywood and local movies and Asia shows the largest potential FOR ABOUT 30% TV series. An interactive app lets for growth, with newly connected OF GLOBAL AD customers stream their favourite markets in China, India and SPENDING videos on any connected device, Southeast Asia already consuming while the download option ensures enormous amounts of media on customers can still enjoy the content portable devices. Signifi cant growth uninterrupted when they do not is also expected in the US and have access to high-speed mobile Europe. US$1 billion internet. THE MARKET Our digital marketing arm, Amobee, FOR OTT VIDEO HOOQ delivers on Group Digital is poised to seize these opportunities. IS EXPECTED TO BE WORTH Life’s strategy to develop new Amobee helps brands and their US$1 BILLION revenue streams and helps our agencies navigate the increasingly BY 2018 40 CASE STUDY:

DATASPARK – USING DATA SCIENCE TO IMPROVE TRANSPORT PLANNING BUSINESS REVIEW

The major roads and highways of large cities DataSpark gathers location data from the Singtel are often described as arteries and, as in a heart, network and analyses this information to gain there can be dire consequences when they comprehensive, but anonymous insights into become congested. commuters’ travel patterns and profi les. These insights help the government in its complex task In Singapore, billions of dollars have been spent of city planning by evaluating the potential impact on public transport and more will be spent as the of the MRT on traffi c fl ow around the city. Data country continues to expand its Mass Rapid Transit analytics strengthens the government’s ability to (MRT) network. The nation is also expecting its plan for the future, and help Singapore become population to reach 6.9 million people by 2030. a Smart Nation. With the stakes so high for the government and would-be commuters, it is essential city planners can predict when people travel, where they go and what transport they use.

complex digital advertising landscape, developments. These insights help • How government agencies can enabling them to target and engage governments and businesses make use spatial data to support urban consumers at scale and on a global smarter, better-informed decisions. planning initiatives basis. • How businesses can use location Our analytics tool, DataSpark, data to improve marketing In 2014, we took a significant step provides detailed meta-information campaigns, such as by concentrating to deepen Amobee’s reach and while protecting individual customer their eff orts in areas with heavy capabilities when we acquired privacy. All data used by DataSpark pedestrian traffi c Adconion and Kontera. With Adconion, is encrypted, anonymised and Amobee’s newly unified digital aggregated to be compliant with In all three areas, we have been able marketing platform allows advertisers Singtel’s data governance framework to deliver credible and relevant insights. to identify and authentically connect and with Singapore’s Personal Data For example, using location data, we with their audience across multiple Privacy Act. were able to develop an accurate channels – display, video, email, model of pedestrian traffi c fl ows during mobile and social – on all devices. DataSpark has access to extensive peak hours in Singapore. We then locational data repositories, allowing patented technologies for profi ling SINGAPORE TELECOMMUNICATIONS Amobee Brand Intelligence, us to look below the surface, telling large population segments based on a proprietary and patented technology us where people are and when. For their movements and other mobility- created by Kontera, has a unique example, in 2014, we developed the related signatures. Our research has way of analysing digital content capability to anonymously map been published at high-profi le data consumption and consumer sentiment crowd movements in malls. This science conferences (1). both historically and in real time. revealed potentially profi table insights The analysis produces useful insights for retailers and mall managers alike,

Moving ahead, we plan to invest LIMITED that help Amobee’s clients to such as the most visited locations in signifi cant resources into developing effi ciently activate media and each mall. new approaches to big data analysis. deliver powerful results. These will allow us to explore even 2015 ANNUAL REPORT During the fi rst year of DataSpark’s deeper than before. GENERATING INSIGHTS FROM operations, we have focused on the BIG DATA following challenges: Note: DataSpark’s advanced analytics (1) Conferences include 2015 EEE International intelligently interprets data from the • How telcos can gather intelligence Conference on Pervasive Computing and Singtel network to generate insights to generate customer profi les and Communications and 2015 ACM SIGKDD Conference on Knowledge Discovery and that explain and predict market improve operations and planning Data Mining. 41