World Water Day 2020: Toolkit
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Workplan 2018
Workplan 2018 Background The World Water Day campaign aims to inform and engage people worldwide to support and take action on water-related issues in various contexts. The theme for 2018 is ‘Nature for Water’ and will show the potential of nature-based solutions for water and how they can be considered for water management policy and practice. The campaign is timely thanks to public discourse around sustainability and shared concern and conviction about balancing the three dimensions of sustainable development. In addition to its goals of establishing water and sanitation as current and future priority issues, UN- Water has set the following operative goals for its campaigns: Inspire actions around the world to maximize awareness; Federate UN-Water Members and Partners’ actions and thereby strengthen the voice of the UN system on sanitation; and, Increase the depth of knowledge on water-related challenges and links. 2018 objectives 1. Inform and inspire people to take action and share their personal connection to water and nature. Target Audience: Public at large with a special focus on concerned millennials; the ‘worried middle’ (i.e those who are neither advocates nor disengaged). 2. Increase policy makers’ understanding of the applicability of nature-based solutions and galvanize actions toward their increased uptake. Target Audience: Policy and technical advisors, national and local authorities. 3. Encourage further research on nature-based solutions among academia and the business sector Target audience: Researchers, donor community, business sector Workplan 1. Inform and inspire people to take action and share their personal connection to water and nature. Through a personal action-oriented digital campaign, UN-Water will provide information and engagement material available online. -
World Water Day 2021 Campaign Guide
World Water Day 2021 campaign guide The build-up to World Water Day 2021 has begun! This year, we are starting with a digital campaign to hear what people around the world are saying about water. We need your help to spark conversations among your networks. Thank you for playing your part. What is World Water Day? World Water Day, held on 22 March every year since 1993, is an annual United Nations Observance focusing on the importance of freshwater. What is the aim of World Water Day? World Water Day celebrates water and raises awareness of the 2.2 billion people living without access to safe water. It is about taking action to tackle the global water crisis and achieving Sustainable Development Goal 6: water and sanitation for all by 2030. Who organizes World Water Day? Every year, UN-Water — the UN’s coordination mechanism on water and sanitation — sets the theme for World Water Day. What is World Water Day 2021 all about? The theme of World Water Day 2021 is valuing water. Beyond the issues of pricing, this topic includes the environmental, social and cultural value people place on water. For instance, in daily life, water can mean health, hygiene, dignity and productivity. In cultural, religious and spiritual places, water can mean a connection with creation or community. And in natural spaces, water can mean peace and preservation. Water means different things to different people in different settings. What is the purpose of the digital campaign? Taking place on social media, from now until the end of December, the digital campaign aims to generate conversations – to gather as many opinions and comments from people around the world about water and what it means to them. -