The Corporation of the City of Kawartha Lakes Economic Development 180 Kent Street West Lindsay, Ontario K9V 2Y6 Tel: (705) 324-9411 ext 233 Toll Free: 1-866-397-6673 Fax: (705) 324-4965
[email protected] www.explorekawarthalakes.com Margaret P. Cunningham Tourism Development Officer Attention: City of Kawartha Lakes Tourism Partner In the attached document, you will find a Strategic Tourism Plan for City of Kawartha Lakes as prepared by Jill Vandal of the Tourism Company as well as the Premier-ranked Tourist Destinations Project Final Report. The content of this Final Report was the background for the development and research for the Strategic Tourism Plan. In her report, consultant Jill Vandal of the Tourism Company identifies 28 recommendations and indicates three highest priorities for the City of Kawartha Lakes in the short term: • Nurturing of a shared commitment and actions to protect, improve and enhance quality of water and adjacent lands and area lakes, rivers and waterways; • Development and implementation of a three year tourism marketing strategy to shift from generic messaging to market-specific messaging and tactics with the updating and maintenance of a dedicated comprehensive tourism website as a critical element of that strategy; and • Renewed commitment and investment into quality, appearance, cleanliness and infrastructure of communities. In addition to these identified priorities, the Department intends to proceed with the following specific initiatives within the next 18 months: • Adopt narrow