> November 2015

Featured articles: Educational Institutions in the Connecting the dots Decade of Transformation Re-branding Mark McCrindle Creating the next generation of Mentoring for success Advancement Practitioners 2016 International Conference 'Eat Pizza' - Breaking Down the Silos

Training your way to success Contents

Publication of Educate Plus 04 From the Chair 29 Can phone campaigns work in ABN 48294772460 05 From the CEO schools? Editor 31 Looking beyond the event Neil McWhannell 06 The next generation of CEO Advancement Practitioners 33 Connecting the dots Advertising enquiries 09 Biennial International Conference 35 Augmented Reality Georgina Gain 10 Educational Institutions in 36 What does the future hold for Operations Manager the Decade of Transformation: philanthropy in education? Educate Plus Australia Towards 2025 38 Re-branding T/F +61 2 9489 0085 12 Social Media [email protected] 41 Member Institutions www.educateplus.edu.au 14 Mentoring for Success 44 'Eat Pizza - Breaking Down the Cover Photo 16 The Waiting List Silos 2015 Certified Advancement Practitioner 48 Turning your homepage into a hero Training Course, Adelaide 19 NSW Layout by 20 VIC/TAS Briony Tyree 21 QLD Educate Plus Marketing & 23 NZ Communications Manager 24 WA Printed by 27 SA/NT Lindsay Yates Group 51 Whiting Street, Artarmon NSW 2064 (02) 9437 4827 SYNERGETIC Paul Richardson, Managing Director Management Systems [email protected]

Face2Face November 2015 1 potentiality www.ptly.com

2015 Board Members Your Educate Plus Support Team

Patrick Kelly F.Edplus Chairman CLOUD BASED Business Development Manager COMMUNITY St Patrick's Technical College, SA

John Collins F.Edplus FUNDRAISING Vice Chair Business Revelations SYSTEM

Di Lawrence F.Edplus Fundraising is only Director of Development Brigidine College Part of the picture St Ives, NSW

Chanel Hughes F.Edplus • Lost Member Search Engine Educate Plus Training Manager & Board Tertiary Advisor LOCATE • Data cleansing campaign Driven Outcomes

> • Social network hub • Missing Members module Graham Brown F.Edplus AFAIM • Automated event propagation…and many more! QLD Chapter President Development Officer Northside Christian College, QLD

• Archive module Sharee Kinnaird F.Edplus ENGAGE • Business directory with geolocation SA/NT Chapter President • Jobs board Director tatu, SA • Games & competitions

> • Mobile / Tablet compatible Catherine Boyer M.Edplus • Facebook App with Single Sign-on NZ Chapter President • Mentoring…and many more! Philanthropy & Fundraising Woodstock Consulting Limited

Mandy McFarland F.Edplus Chair of Marketing Committee • Identify future donors with an Engagement WA Chapter President ADVANCE • Leaderboard and Timeline Director of Advancement St Catherine’s College UWA • Telephone campaign integration • Complete Fundraising database Maria Mercuri F.Edplus • Campaign management with social propagation Picture left to right: Michelle Strawbridge VIC/TAS Chapter President Finance Manager and fund-raiser sub pages Manager, Development and Neil McWhannell Advancment Educate Plus CEO Mimi Louie • Complete event management …and many more! Administration Assistant Methodist Ladies’ College Georgina Gain Educate Plus Operations Cathie Vickers-Willis Manager VIC/TAS Chapter Bruce Perry F.Edplus Administrative Support Officer Chanel Hughes NSW/ACT Chapter President Educate Plus Training Manager Jill Rodgers Registrar NZ Chapter Administrative St Andrew’s Cathedral School Briony Tyree Support Officer Educate Plus Marketing & Communications Manager

| | Face2Face November 2015 3 From From the Chair the CEO

Long may it be so! We are proud to say that 2015 has been a significant one in the Educate Plus has also continued to 200 people will have completed at least history of Educate Plus. The strategic develop a wide range of strategic one of the courses. It is our hope that At my first ADAPE Board meeting Educate Plus was founded move by the Board to establish an partnerships with like-minded or in time these will be a prerequisite to back in March 2011, the significant by members for members. ‘Institutional’ membership category associated groups across the globe. These people being employed in our sector. With item of business for the weekend was has seen total membership significantly partnerships are enhancing our resources 2016 being the International Conference an examination of results from our increase to over 1300. This real benefit of and networks thereby helping us to year, we will only be holding one round association’s first major Member Survey. this change has been to allow Educate remain abreast of the latest developments, of training and is planned for Sydney in The survey had been commissioned Plus to support a much wider group of share resources and esnure do not early May. by the Board the previous year and people. reinvent the wheel when developing new During the year I have had the pleasure was undertaken by MMG Education. " initiatives. of attending all bar one of the Chapter This expansion has necessitated the A comprehensive report was tabled for expansion of our staffing team which now Conferences. The quality and size of discussion at the meeting with the aim Recent partnerships include AISAP comprises of: these continues to grow exponentially. to assist us in developing the strategic certainly reflected this. It was a clear Our chapters, and the activities that – Association of Independent School Admission Professionals – US, ASBA My sincere thanks and congratulations path ahead for the then Association of intention that the development of formal are undertaken within them, are the • Neil McWhannell – CEO to all those who have served on the Development and Alumni Professionals in training would place on the landscape for lifeblood of Educate Plus. Working with – Association of School Business • Georgina Gain – Operations Manager Administrators, SIEBA – Schools various Conference Committees. It Education. employers throughout Australia and New and for our members to shape the future has been most heartening to hear the Zealand a new certification seen as a pre- of our profession through advocacy, the • Michelle Strawbridge – Finance International Education Business I was reading through my documents feedback from members who reflect on requisite for employment in the field of building of networks and the development Manager Association – NZ and ABSA – Australian from that meeting recently and was the growth in size and professionalism of Educational Advancement. The numbers of professional learning programs, is Boarding Schools Association. This is pleasantly reminded of what momentous " • Briony Tyree – Marketing and addition to existing partnerships with our organisation. We will not be resting of members who have now undertaken a greatly rewarding experience that I achievements had been made by our Communications Manager on our laurels as there is still much to do Educate Plus training has no doubt commend to you. CASE, FIA, FINZ, IDPE and MACE. association as a direct result of member as we work to further enhance our value furthered this aim. • Chanel Hughes – Training Manager feedback provided some five-six years Patrick Kelly F.Edplus As you will read later in Face2Face, proposition and support services. planning is well underway for the 2016 ago. We are proud to say that Educate Plus was Chairman • Cathie Vickers-Willis – VIC/TAS International Conference. I am most As members will have now seen, we have founded by members for members. On Administration Officer The most readily apparent change to our just launched our new website. We hope the evidence of what has been achieved grateful to those who have offered their organisation has undoubtedly been our the improved functionality, best practice over the past few years stemming from • Jill Rogers – NZ Administration Officer services on the Conference Committee. name change. The rebranding as Educate design will ensure this is a valuable tool that 2010-11 Member Survey, I believe This is the most diverse committee to Plus in 2012 was in direct response to • Mimi Louie – General Administration for members. My thanks for the Board that this is a mantra that we can proudly date with representatives from each members seeking ease of recognition Support Sub Committee comprising Mandy continue to profess. chapter. The Committee is developing in our professional community for the We have also developed a much wider a first class professional development McFarland, Di Lawrence, Sharee Kinnaird work we do and the role played by the Long may it be so! reach and influence with many Principal program along with some social events and Patrick Kelly who have driven this. association as its peak member body. With that sentiment in mind and groups and have been invited to address that will be sure to impress all. We I wish all members a happy conclusion to Possibly even more noteworthy, with most of our chapters about to a number of influential Principal and hope that many delegates will consider the year and look forward to continuing to however, has been the highly conduct their annual general meetings, Business Manager Groups.. These bringing their partner and families as service you in 2016. interactions can only enhance a greater the Gold Coast Tourism Corporation is successful introduction of our Certified I encourage all members to consider Neil McWhannell JP GAICD Advancement Practitioner training taking a more active role in your understanding of our work and benefit offering a wide range of incentives. our members. including the Bursars programs. Formal training was identified organisation by joining your local chapter One of our organisation's most impressive Association, to present on various areas as a major area of opportunity for our committee. The professional learning and initiatives in recent times has been the of Advancement. These interactions can members and the investment made personal development that comes from completion of the four courses in our only benefit our members. over the past two years, by both the volunteering in this capacity is simply Certified Advancement Practitioner organisation and our membership, has extraordinary. Training program. By year’s end almost

4 Face2Face November 2015 Face2Face November 2015 5 Creating the next generation of Advancement practitioners

Many of the current cohort of people filling Advancement roles in Australasia have either learned on the job or honed skills developed in other professions. The initiative by Educate Plus to develop its own Certified Advancement Practitioner training courses sought to address this scenario and play an active and positive role in creating the next generation of Advancement practitioners.

The member survey before we began The courses themselves continue to be Great Southern Grammar's future is “Excellent course, with a focus this process certainly showed this refined after each event. All graduates increasingly bright as the Certified on fundamentals leading to a real was something that was desired and are invited to provide honest and Practitioner course has provided the understanding of Alumni Relations beneficial for members. The Board’s constructive feedback about how the means to achieve our organisational principles and practical applications significant investment in the courses courses can be further enhanced along goals. Thank you, Educate Plus.” to troubleshoot. Delivered by leading and the subsequent uptake of people with their thoughts on the course as professionals with a wealth of knowledge, Karen Timmins, Great Southern Grammar completing the courses also shows this a whole. To date 100%vof attendees a deep appreciation and the experience to WA is being well received and was totally would recommend the courses to back up the course material.” warranted. In just over a year, almost 200 their colleagues and we have received “Highly recommend this course for Peta Magee, Santa Sabina College NSW members will have completed a course in numerous humbling endorsements: marketers in school environments. The either Fundraising, Admissions, Alumni materials presented were thorough, We commend these courses to all “My team and I all thought that this was & Community Relations or Marketing & practical and highly relevant for members and look forward to providing an outstanding course with brilliant Communications. marketers. Thoroughly entertaining and current and future members with core presenters and superb organisation. Every very informative.” knowledge of the fundamental best The benefits of members completing a session, without exception, was full of practice principles of Advancement. training course are numerous and include valuable content. Our highest praise! Kirsten Williams, St Luke's Anglican that certification: Many thanks and kind regards.” School, Bundaberg QLD During the recent AHISA conference, where Educate Plus was the Platinum 1. Grants you more credibility Gordon Johnstone , Head of Operations, “The Admissions course was incredibly Sponsor, we highlighted that it was our Emmanuel School QLD beneficial for both those who have been 2. Can improve career opportunities and aim to have these certified courses as doing it for many years and for those new advancement “Educate Plus has again delivered an prerequisites for people being employed to the role. The experience in the room extensive course which exceeded my in such roles. Our initiative was extremely 3. Prepares you for greater on-the-job was invaluable and important to glean expectations. The presenters are highly well received by current and prospective responsibilities from. Thank you so much for providing skilled in their areas of expertise and institutions, and reflects growing such an essential tool for the role.” 4. Skills and knowledge openly share their wealth of knowledge. interest in ensuring all institutions have I highly recommend undertaking the Sonya Bowden, Glasshouse Christian blossoming Advancement offices. 5. Demonstrates your commitment to the Marketing & Communications Certified College QLD profession Advancement Practitioner course to “A must for everyone involved in 6. Enhances the profession’s image everyone in the Education industry. In enrolments. It just puts the entire a school, marketing is everyone's job!” 7. Reflects achievement enrolment process into perspective. I will Cherie Tucker, Director of Marketing and CEO Neil McWhannell and Vice Chair John Collinsat the be recommending this to all my team.” 8. Builds self-esteem Communications, Sacré Cœur VIC AHISA Conference Mahdi Deaton,Registrar, Shore School 9. Offers greater recognition from peers. “Fantastic material, brilliant presenters. NSW

Registrations are now open for the 2016 Training Courses: Date: 5 & 6 May 2016 Venue: St Andrew’s College, Sydney University Courses on offer: Fundraising, Admissions, Alumni & Community Relations or Marketing & Communications. For more information, contact Chanel Hughes, Educate Plus Training Manager: Email [email protected]

6 Face2Face November 2015 Face2Face November 2015 7 Biennial International Conference 7 – 9 September 2016 The most powerful Surfer's Paradise Marriott Resort & Spa CRM solution... now has a Gold Coast, Queensland, Australia friendlier face

The 2016 International Conference is promising to be one of largest and most successful events to date. Our venue, the Marriott Resort and Spa on the short TEDx talks from some of our leading practitioners, a revamped Awards Breakfast where finalists will give 10 min sunny Gold Coast, features an exciting ambience and presentations on their exemplar work and Advanced Fundraising impressive facilities. It even has its own tropic reef, sessions from previous Trevor Wigney Award Winners. complete with fish, as one of its major swimming pools!

2014 broke all previous records with over 700 in attendance, so who knows what we will be looking at with our increased membership. I suggest anyone considering attending make their The Conference Committee consisting of Graham Brown, Lea bookings as soon as possible to ensure their registration. At Walker, Sue Russell, Glenda Fitz-Payne, Jon Yeo, Jo Haynes, this stage we aim to have approximately 80 speakers presenting Maria Mercuri, Peter Franks, Nicole de Vries, Paul Sterling, currently seven sessions over the three days. These will offer Briony Tyree and Georgina Gain is the most diverse and specialist presentations in Admissions, Alumni & Community representative ever with representatives from every Chapter. Relations – Schools, Alumni & Community Relations – Tertiary, They have been working since the end of last year to source Fundraising Schools, Fundraising Tertiary, Marketing & the finest talent from across the world along with a social Communications and General Advancement. and networking program that is sure to impress. One of the Day One pre-conference activities include a Capital Campaigns highlights will be the Gala Dinner, which this year is to be Master Class, session on the effective use of Synergetic hosted on our own tropical island! Delegates will travel on huge Database and Potentiality along with practical workshops on Version 4 of thankQ has a new flexible, catamarans for a 40 min flat water cruise to the destination. easy to use interface that is a pleasure to work with. Giving Effective Presentations, Digital Photography, Website development and Archives.. It is more than just a pretty face. Chanel Hughes is our new Training Manager and Tertiary Advisor and is the previous Alumni Manager at Swinburne Many new features, including: University and spent some time with Rux Burton. With her input • Automated communications and networking we will ensure those from tertiary institutions are catered for as never before. • Moves management and donor pyramid • Supporter involvement and engagement tracking The Conference Committee has recommended a record number of International speakers. At this stage we have five speakers Encapsulation of business rules will future proof • from the United States along with others from Asia and other your business countries. • Improve your bottom line by up to 5 times The Educate Plus Conference has grown to be one of the most The 2016 Conference will run from 7-9 September at the Marriott impressive educational advancement programs in the world. It Resort and Spa in Surfer’s Paradise, Gold Coast Australia with has been created by members – for members, thereby ensuring a preconference program operating on 5-6 September. Early speakers and sessions are of the highest relevance and calibre. Bird Registration is now open- visit www.educateplus.edu.au to +61 2 8904 9755 thankq.com.au register and for regular updates. With the Gold Coast being one of Australia’s leading tourist locations, we are may invite partners and families to come Neil McWhannell JP GAICD along. The Gold Coast Tourism Corporation has arranged for a Conference Chair wide range of discounted vouchers and the social committee is considering running a partner program to entertain our members loved ones. As with each conference, we try to build on the success of the previous events. New initiatives at this conference will include:

Face2Face November 2015 9 Educational Institutions this Wi-Fi-enabled, device-driven, app-based, social media- influenced decade. While it is self-evident that every school, curriculum or brand is in the Decade of just one generation away from extinction, such is the speed of change today we are now just a decade or perhaps a few years away from this point. While such change impacts us all, those Transformation: who understand the trends can drive the change and shape the future. Australia Towards 2025 Mark McCrindle - Director, McCrindle Research By Mark McCrindle - Director, McCrindle Reasearch Mark McCrindle is an award-winning social researcher, best- selling author, TedX speaker and influential thought leader, and Ageing: Three decades ago Australia’s average age had only is regularly commissioned to deliver strategy and advice to the just moved out of the 20s to reach 30; today it exceeds 37 and boards and executive committees of some of Australia’s leading in three more decades it will be 40. This ageing population, organisations. though, is a good news story; it means we are living longer, and Only occasionally in history do Moving: Population growth is leading to more densified consequently active later and able to work later in life than was Mark’s understanding of the key social trends as well as his living. While 3 in 4 households currently live in a detached previously the norm. In the last generation, Australians have engaging communication style places him in high demand in the massive demographic changes home, almost half of all new housing approvals are in the unit, added an average decade to their life expectancy at birth. Along press, on radio and on television shows, such as Sunrise, Today, apartment or townhouse category. Australia’s communities are with the ageing population goes an ageing workforce, which The Morning Show, ABC News 24 and A Current Affair. combine with huge social shifts, undergoing significant transformation, from the growth of these means that there are more generations in the workforce than ever ongoing generational transitions vertical communities, to people renting more, moving more before and leading teams in diverse times requires better people frequently, and transitioning across more communities than ever skills to bridge more gaps than ever before. and unprecedented technological before. The average renter in Australia stays just 1.8 years per innovation such that within the span abode, and even those who have bought a home are not putting their roots down deeply and staying for several decades like their of a decade, society altogether alters. parents did. Mortgagors stay on average just 8 years before they sell. While this growth, density and mobility is evident in the Australia is currently in the midst of capital cities and larger coastal cities, Australia’s top 30 cities one such transformation. now include many inland regional cities that have a growth rate exceeding that of some of the capitals. Rising capital city house prices is currently facilitating not only the sea change but also the tree change. 5 Megatrends Reshaping Australia Growing: While Australia’s population growth rate has recently slowed, we are still adding more than a million people every 3 years. Australia’s largest city, Sydney, will also be the EISAU - an online community of schools and their providers first Australian city to hit 5 million (by the end of 2016). Our second largest city, Melbourne, is growing the fastest and will take Sydney’s title in 2053, with both cities expected to reach Transitioning: Australia’s generations of Baby Boomers a population of 8 million in 2055. In fact Melbourne is growing and Generation Xers are now sharing the leadership and by more people every 5 days than the state of Tasmania adds workforce roles with the emerging Generations Y and Z. These in an entire year (1,400). Our third and fourth ranked cities will new generations, born and shaped in the late 20th century, are also change order over the next decades; Perth’s rate of growth increasingly becoming lifelong learners and multi-career workers should see it overtake Brisbane in 2029, when they both reach a with a focus on work-life balance, participative leadership models population of 3 million. While only these four cities’ populations and a more varied job description. Along with this, the next each currently exceed 2 million people, Adelaide will join the generation of technology has, in less than a decade, transformed 2 million club in 2055, albeit almost a century after Sydney almost every area of business and consumer interactions. How reached this milestone in 1959. we shop, where we get information from, when we connect and where we work from have all been fundamentally changed in Changing: Cultural diversity is foundational to Australia — part of the DNA of our communities. More than 1 in 4 Australians was born overseas and almost half of all households (46%) have at least one parent born overseas. And our population mix is now more connected to our region with the top 7 countries of birth of Australians born overseas shifting in three We stand for the simple idea decades from mainly European countries to now including that every dollar wasted is a China, India, Vietnam and the Philippines. There remains a deep affection for the traditional Aussie qualities of mateship, dollar we take from our kids. ironic humour and the larrikin spirit alongside the richness of our lifestyle which comes through the input of so many cultures. In a w w w . e i s a u . c o m . a u nation of world cities and global connectivity, gone is the cultural [email protected] cringe, replaced with an international perspective that looks out not in.

10 Face2Face November 2015 Face2Face November 2015 11 "Facebook is a phenomenon that imbues fear in Social Media many schools, yet it is the one medium that is used By Catherine Kolomyjec M.Edplus by all members of our communities".

It really was just a simple offer. We had spent 12 months 2. Find your heroes – every school has special people that researching and refining our social media policies at Sacred absolutely everybody loves. Include them in your stories and your 8. Be vigilant – your job is not just to engage but also to protect Heart College, so I offered to share them through the Educate whole Facebook family will appreciate it. your students and your school. There may be someone who Plus Forum. Nobody could have imagined the response. I have uses obscene language or expresses views that may offend or had hundreds of requests, as every school grapples with the damage your school. Check your page daily and this ‘mischief’ changing social media world. Facebook is a phenomenon that will be minimised. We re-post the College Community Facebook imbues fear in many schools, yet it is the one medium that is Guidelines at least three times a year. used by all members of our communities. We have learned that by embracing this Facebook world, we have actually reaped more rewards than we ever could have predicted. One of the reasons Facebook is successful at Sacred Heart is that we have always had ‘buy-in’ from the top. The Principal, Business Manager, Executive Team and Board have all supported the process. With the new Privacy Principles, schools need to take a whole-of-College approach to policies, social media permissions and training. Business Manager, Steve 7. Know what your community wants – at all times you Martin writes: “Those who are active in the social media space 3. Make sure your whole community is on the same page need to have ‘your ears to the ground’ to know what your need to be acutely aware of the requirements of the Privacy Act – talk to parents from the beginning. For six months I telephoned community wants to hear about. You may want to advertise your and the National Privacy Principles. Complying with the privacy for permission to use every image. This helped me to understand new uniform shop hours, but your families may be craving news provisions just makes good business sense as the growth of parents’ views on Facebook. When social media permission from a footy carnival or overseas tour. social media has brought with it a commensurate focus on the forms were finally sent home, parents were already engaged and Kerrin Girando, Marketing and Public Relations Manager at fundamental right to privacy. A well-constructed social media supportive. Scotch College, Perth wrote: policy with sound practices and procedures inbuilt can see the 4. Use beautiful images – one simple image will create more “While we are still in the beginning phases of social media, it two often conflicting disciplines work in harmony.” engagement than a pile of poor quality shots. has been embraced by the Scotch community. One example 9. Think outside the box – you may notice that all schools post The other critical component of our success was the decision was when boys were away performing at the Royal Edinburgh events in remarkably similar ways. In a world where content is not to use our Facebook to market College events. Facebook was Military Tattoo. Only 21 boys were involved, but the whole instant and abundant, customers will bore easily if we give them to be our ‘social pages’ and embrace past, present and future community was anxious for updates. The most popular post was ‘beige’. If you find a new way of telling the story it will always get families. We recognised early the power of the narrative and about one of the boys celebrating his 18th birthday!” a response. have concentrated on simple storytelling. Of course we love the 10. Showcase all your stakeholders – a whole-of-College number of people who Like our page, but it continues to be more approach also means celebrating all stakeholders. We post important that our community actually engages with our stories. stories about students, past students, teachers and even parent success stories. A teacher said: “I love seeing what other areas in the school are doing. In the busyness of my everyday, I am often TOP 10 TIPS FROM THE SACRED HEART EXPERIENCE unaware of what is happening in other classrooms. I feel I know 1. Find your school’s voice – every Principal has a vision more about my workplace now.” for their school and you need to capture this in your posts. Our For many of us it may seem like Facebook is ‘out there’ and that Principal Peter Bothe works hard to get to know and encourage the ‘cyber-community’ is not really real. Our experience is that every student’s passions and talents so our Facebook page our online community is very real and very important. Their reflects this. 5. Celebrate the big moments but don’t forget the small words of support trickle out into positive car park gossip and moments – it is important to post stories about important real enrolments. New parents say that they chose Sacred Heart events such as ANZAC Day, but don’t forget to also highlight based upon the positive engagement on our page. Facebook, if everyday school rituals. One past student said: “You create used correctly, can be a remarkable marketing tool, supported by nostalgia that brings back fond memories of high school days.” a community of ambassadors in your real parents, teachers and 6. Timing is everything – people check out Facebook on students. evenings, weekends and holidays so it is important that you post Catherine Kolomyjec M.Edplus some stories out of hours. Community Relations & Marketing Officer, A parent said: Sacred Heart College, WA “I noticed that there are often posts on the weekend, particularly if you’ve just discovered a new achievement from one of your Catherine Kolomyjec has worked in Community Relations and students. This gives the impression that you care and that this Marketing in the education sector for 13 years. She has a Social isn’t just within school hours. It feels like you’re so excited about Work degree and previously worked in community development the achievement that you have to share it there and then. It’s in Australia and internationally. She is a published author, nice.” written for international journals on Community Development and is a regular contributor to The West Australian. ::::

12 Face2Face November 2015 Face2Face November 2015 13 Mentoring for success By Chanel Hughes F.Edplus Chanel has more than 15 years’ experience in Alumni Relations and is currently the Training Manager for Educate Plus and Program & Communications Director for Driven Outcomes, developing new graduates emerging are not “work ready”. be effective mentors but provides them to recruiting talent for their organisations. In the 2014 Graduate Outlook Survey with professional development also. experiential learning platforms for student careers support. RMIT University: produced by Graduate Careers Australia, Topics include recruitment and selection 23.4% of surveyed companies said they practices, job search strategies and • 70% increase in alumni engagement that having a good job is a significant life 6. Having a mentor who encouraged them would have employed more graduates if resume writing, coaching for confidence with the university as a result of being a factor, because work occupies so much to pursue their dreams and goals. “more appropriate candidates had been and resilience, professional etiquette, and mentor; of an individual’s time and self-identity. available”. career planning and personal goal setting. Of these six, the last three were the most • 76% of alumni mentors more likely to Workplace engagement is inextricably potent and critical to success, but all six Australian Chamber of Commerce CEO The mentees are students in their attend future RMIT events as a result of tied with people’s wellbeing. were important, irrespective of where the Kate Carnell was also quoted this year final or penultimate year of study of an their experience; Therefore, the new study, which graduate had studied. saying, “What our members are telling us undergraduate degree, and they are • Industry mentors want to learn more comprised interviews with 30,000 is that increasingly the young people who matched to their mentors through a “That these six elements of the college about: graduates nationwide, measured are presenting for work are simply not tailored off-the-shelf software package experience are so strongly related to instead three categories of workplace work ready”. that asks a comprehensive series of • Industry presentations – 65% graduates’ lives and careers is almost satisfaction—Engaged, Not Engaged questions of all participants. The mentor hard to fathom. When it comes to finding “We actually believe that young people • Participating in industry panel and Actively Disengaged—and five and mentee decide how they would like the secret to success, it’s not ‘where you are needing to learn how to work now.” discussions – 41% fundamental indicators of well-being: to make contact—online, by telephone or go,’ it’s ‘how you do it’ that makes all the Purpose, Social, Financial, Community The six-point strategy identified by in person. • Student project work – 33% difference.” and Physical Well-Being. Gallup-Purdue is not rocket science— Co-ordinator on the Advancement side, • Over 200 alumni interested in providing The study found that workplace it’s a simple formula achievable on any What they discovered was that only 39% Sofia Ridwan (Alumni Project Manager, work experience, internships and fulltime engagement increased in direct campus. And yet only 3% of the graduates of graduates fit the category of engaged Global Careers), said there was an jobs; proportion to these six factors. interviewed strongly agreed they had in the workplace: that is, intellectually “instantaneous response” from alumni Graduates were: experienced all six as part of their and emotionally connected with their to the initial email call for volunteers • Over 70 alumni presenting at other undergraduate studies. RMIT careers events, reaching over 1000 Mentoring as an alumni organisations, loyal, productive and • 2x more likely to be engaged if they and subsequent listings in the monthly students. benefit is rapidly rising enthusiastic—because they are able to do had an internship; An RMIT University collaboration alumni e-newsletter. what they are best at, like what they do, launched just over a year ago Internal Stakeholder Benefits: • 2.2x more likely to be engaged if The value of the volunteer networks is from the ranks of ‘nice and have someone who cares about their demonstrates that even the simplest they had a mentor; also strong, with mentors representing a professional development. This was only mentoring strategy can be effective in • Increased internal engagement across to have’ to essential wide variety of high profile employers— 9% higher than the already disheartening leveraging results—perhaps more so the university, as faculties actively seek • Nearly 3x more likely to be engaged including NAB, Boeing, Nike, Deloitte, 30% national average for all American because it appears eminently manageable assistance from the Advancement Office programming—a RMIT if they felt their college had prepared L’Oreal, AGL, Microsoft and Telstra. A workers. to the participants. A joint venture for alumni support of their students; them well for life outside of it. number of the mentors also occupy senior University pilot is already between the RMIT Advancement and Forty-nine per cent were not engaged management roles. CEO of News Corp A further mark of success was that Highly significant from an Alumni Careers teams, the program has already showing the proof. (satisfied but not intellectually or Robert Thomson is one such volunteer, the mentoring relationships typically Relations perspective, graduates were: seen more than 970 students paired with emotionally connected) and 12% were who supported mentees from both the ran to five to seven hours rather than alumni mentors. More than 370 pairs were actively disengaged (intellectually and • 6x more likely to be emotionally Melbourne and Vietnam campuses. the requisite three, indicating high A hot topic in tertiary advancement, matched in 2014, and this year, more than emotionally disconnected, unhappy with attached to their alma mater if they felt engagement by both mentors and alumni mentoring is typically the benefit 600 partnerships have been achieved to Sharing the early outcomes of the their work, sharing their unhappiness “supported” during their time at college. mentees in the partnership. we wish we could offer if we had more date. Altogether, over 1900 students and program at the recent Educate Plus with colleagues, and likely to jeopardise resources. Perceived as labour-intensive While the Gallup-Purdue study focused on alumni volunteers have shown interest VIC/TAS Chapter Conference, Sofia Sofia says the objective now is to team performance). and fraught with potential issues—such American graduates, the findings are no in the program, with up to 40% still to demonstrated the immediate value continue to grow the program, as well as exploitation of the mentor’s time—it While the results were disappointing, to less pertinent in the Australian context be matched. The program is divided into impact to the mentees, the mentors and as place increasing emphasis on alumni tends to fall into the long-term ‘wish list’ say the least, interviews with the small where statistics point to increasing youth four categories that take into account the university: involvement in internships, work- rather than being of immediate priority. percentage of graduates who were both employment challenges: unemployment student diversity and support for students integrated learning, study tours and other rates ranging from 13% to as high as 45% opportunities. A recent study conducted by Gallup and engaged and thriving in well-being at overseas campuses: Career Mentoring 2014 Program Results in regional locations; 30% of students Purdue University in the USA, however, revealed some powerful insights into what (Melbourne-based); Career Mentoring – As Sofia said in her presentation, it’s a “bailing or failing” in their first year Mentees: in combination with the challenging does work. The researchers were able to Singapore; Career Mentoring – Vietnam; “win-win situation”. of study; 30% of graduates not in any employment issues currently facing identify six critical factors of long-term Pride Mentoring (for LGBTIQ students); • 94% of students described the quality type of employment within four months The question facing university Australian youth, throws into sharp relief career and life success directly related to and Women in Engineering and IT of their experience as Good to Excellent; of completing their studies; 30% of advancement offices is no longer how the critical importance of mentoring student experience: Mentoring. 15-24-year-olds under- or unemployed. • 96% of students said their mentor was they can afford to resource alumni as a life success strategy. At the same 1. Having an internship or work Mentors are invited to provide insights responsive and engaged; mentoring in our their Alumni Relations time it reveals what may just be the Combined with this is the detrimental and advice for exploring career options, experience to apply learning in the real • 19% of students were offered an programs, but whether they can afford not most powerful affinity-building tool at a psychological impact of rising student for a minimum of just one hour per month world; internship, work experience or a full-time to. :::: university’s disposal. debt, which will be higher for Generation for three months. They must provide a 2. Active involvement in extra-curricular Z than any previous generation, and the job The 2014 Gallup-Purdue study cast referee, and are initiated with an online activities; projection that one in two in Generation Z aside the more superficial and short- induction and quiz administered by the • 64% of students were introduced to will have a university degree, compared term results universities are typically 3. Working on a major project that took Careers team. their mentor’s professional networks or to one in five for Generation X, which measured by—graduate placement more than a term or semester to complete; attended an industry event. significantly increases the necessity for 2“Millions fall through the gap between school immediately following graduation—to 4. Having a teacher who made them personal differentiation. and work”, The Australian, Shane Rodgers, 20 Mentors: plumb the depths of whether universities excited about learning; June 2015 truly deliver on the promise they make to 1 Great Jobs, Great Lives, The 2014 Gallup- • 86% of mentors described the quality of students and their families of “great jobs 5. Feeling that their teachers and alma Purdue Index Report, p6 In return for the three-hour minimum, their experience as Good to Excellent; and great lives”. mater cared about them and their well- they are given access to a suite of At the same time, Australian employers • 86% of mentors said they personally being; webinars and HR resources (an off-the- Gallup studies worldwide have shown express increasing concern that the shelf package provided by an external benefitted; supplier), which not only equips them to • 19% of mentors benefitted from access

14 Face2Face November 2015 Face2Face November 2015 15 The Waiting List We craft beautiful yearbooks By Jo Haynes M.Edplus for schools. Waiting Lists: How do you keep a family inspirational interested without offering false promises?

• Be as transparent as possible with families, especially if they are a long way down the waiting list and the chances of a place coming up are limited. I would never Does yours stack up? say never; however, being realistic is in the best interest of all parties. On 30 July 2010 the Sydney Morning Herald reported on a study by Dr Helen Proctor of Sydney University’s Faculty of Education and Social Work. It reported that “parents wanting to enrol their children at private schools often put their names on a number of waiting lists to broaden their chances of getting a place in the non- government sector. However, Dr Proctor says they told her they were frustrated and anxious about the lack of transparency involved in the waiting list and the selection processes used by many private schools.”

Schools use the term ‘waiting list’ in paper the odds might look terrible, but the The anxiety factor and the transparency different ways – either to register all reality may be quite different. of information regarding waiting lists applications prior to individual offers The question most asked by families on a are possibly still the crucial factors in being made for a particular year group, waiting list is: “When will you tell me if my the waiting list debate. If schools could or perhaps, more accurately, to record child will be given a place?” If the year that be transparent about the process and be ‘replacements’, i.e. students who can they are waiting for is not an intake year willing to reassure wherever possible, a replace a student who is leaving or who is and the family has to wait for someone to family involved might just hang in there unable to take up their secured place at a leave, the answer is honestly: “I have no and often be that family that you joyfully school. idea!” Not the most constructive response inform that finally a place is available. and one not likely to keep the family Break out the brass band and the Waiting lists are the lifeline of every champagne! school in a changing economic climate. interested in the school! Job changes and financial uncertainty So how does your school keep solid, mean that a school’s current and future accurate waiting lists so that when it enrolments can change at any time. Most does have to replace students it can do Admissions teams know that there is so quickly and efficiently in a way that a point in the year – usually from about the Board barely notices the movement in August onwards – when the dam walls numbers?! break and the revolving door of ‘ins and outs’ starts. Unfortunately, without a Well, in a perfect world you would: crystal ball to gaze into, predicting the • Know the history of every family on your year levels and the numbers of students waiting list to determine the chances of that this will involve is increasingly them accepting a place should you have difficult. one to offer The application process of Independent • Contact families several times a year to schools and their various waiting lists has ascertain their interest level and confirm Jo Haynes become a hot topic around many dinner contact details M.Edplus is the parties and work places. Most families Registrar at Hale lodge applications with several schools, • Keep future families interested in your School in Perth, which is an understandable way to keep school with school updates, invitations to Western Australia. their options open; however, they often school events and any relevant opportunity She is an experienced fail to see how inaccurate that actually to make contact educator who is makes most waiting lists. Their number on • Be prepared to respond to enquiries from passionate about the list is not quite but almost irrelevant, every anxious family who is waiting and education, the ocean, as until each school has contacted all of just wants that reassurance that you still travel and her hyperactive spoodle puppy! the families before them, it is difficult to know that they are there – even when they Collaborating with Queensland schools for over 25 years, we have determine how the list will evolve. On have diarised to call you monthly streamlined the art of yearbook design to provide tailored solutions for one of your most powerful marketing tools.

07 3902 7783 / [email protected] / www.pcga.com.au DESIGNSTUDIO 16 Face2Face November 2015 4 George Place, Artamon 2064 9420 5500 | www.lyg.net.au NSW/ACT Chapter Conference People, Purpose, Passion

At Lindsay Yates Group, we’ve established ourselves as one of the smartest printers in Sydney, but we’re also one of the cleanest, Over two days in August, more than 150 delegates from across greenest and perhaps even the most creative. A place where ideas are shared and made even better. NSW and the ACT braved cool mornings which turned to gorgeous

Lindsay Yates Group services are designed to support all areas of communication throughout your organisation. We understand the crisp days to attend the 2015 NSW/ACT Educate Plus Chapter importance of being able to focus on core activities. That’s why many of our clients rely on us to manage the full suite of printed, Conference. promotional and operational procurement requirements, such as: The 2015 NSW/ACT Educate on Future Marketing Technologies: Augmented reality, Social Researcher Plus Chapter Conference was Mark McCrindle on The 21st Century generously hosted by Ms Household: What it looks like and its STATIONERY LOGISTICS & TRANSPORT Barbara Watkins, Principal, implication for schools, and Aleks Duric and the professional staff at and Daniel Martin from the University of BOOKS, BROCHURES & LEAFLETS PROSPECTUS PRINTING Sydney with a case study on their Major Sydney’s Loreto Normanhurst. Gift Development Program. OFFSET & DIGITAL PRINT ANNUAL REPORTS The Conference Committee worked Our Dinner on Day 1 was held at The tirelessly to secure speakers as well as Epping Club and was themed “Black and to bounce around ideas for Conference It was truly an honour to be able to FULFILMENT & WAREHOUSING SCHOOL MAGAZINES White”; it included the presentation of sessions, and I would like to thank all the Educate Plus Awards of Excellence contribute to our wonderful organisation of our committee members for their as well as a lovely meal, photobooth and in this way and I thank Educate Plus for dedication: gorgeously decorated tables. giving me this opportunity. Thank you to my wonderful committee as well as to the Lindsay Yates Group and its accredited supplier base operate in compliance with Conference Chair: Julia Glass M.Edplus, We extend a warm congratulations to Environmental applicable environmental laws and regulations to safeguard the enviroment, health Educate Plus team and the excellent staff Director of Community Relations, our talented 2015 NSW/ACT Chapter Policy and safety of employees, clients and public. We promote effective use of resources, at Loreto Normanhurst for hosting us. My such as recycling paper, utilising green energy and using water resources wisely. International Grammar School . Conference Awards for Excellence in gratitude also goes to our sponsors who Chapter President: Bruce Perry Advancement winners! allowed the event to take place. For me NEED EFFECTIVE COMMUNICATION COLLATERAL? F.Edplus, Registrar, St Andrew’s the Conference was a great inspiration Cathedral School . Congratulations to you all and thank for THEN SPEAK TO ONE OF OUR SALES EXPERTS AT LINDSAY YATES GROUP and I look forward to seeing everyone in Chapter Vice-President - Alison your contribution to our valuable sector! 02 9420 5500 TO DISCUSS YOUR NEXT PROJECT QLD in 2016 for the next one! Handmer M.Edplus . Feedback from the Conference included: Treasurer: David Osborne M.Edplus, Julia Glass Community Relations Manager, The “Loved all the sessions. Very high M.Edplus is Director King’s School standard and very professional. Terrific of Community content.” Relations at her alma Committee mater, International “It was both encouraging and informative Grammar School Grace Paraino M.Edplus – Marketing – a hard balance to achieve.” & Communications Manager, Loreto in Ultimo, Sydney. Are your people good writers? Normanhurst. Lauren Kirkby M.Edplus – “What a beautiful school and such a For Julia, the role is Event Coordinator, Loreto Normanhurst. warm, hospitable welcome from Barbara a great balance between coordinating Save with our Educate Plus member rate Deanne O’Shea M.Edplus – Director of Watkins.” alumni events and fundraising activities for the School, co-managing the School’s Development & Community Relations, Acting as Conference Chair enabled social media presence, and organising Monte Sant’ Angelo Mercy College. me to connect with other Advancement community events and programs such Deborah Beder M.Edplus – Registrar, professionals whilst learning a lot, as the Year 12 Graduation Dinner and Emanuel School. Sonia Newell M.Edplus gaining new ideas to implement at my a mentoring program which will soon – Development Officer, Emanuel School. own school and making new friends. Nicole Crabb M.Edplus – Director of commence at the School. If the writing in your team lacks impact, our one-day Development, Glenaeon Rudolf Steiner School. Melinda Meyer M.Edplus – The 2015 NSW/ACT Chapter Achievement in Advancement training workshop for Educate Plus Members may be the Development Manager, Loreto Kirribilli. Awards were awarded to: answer. Customised, in-house, guaranteed. Yvette Sher M.Edplus – Communications For a group booking for your team of up to 15 people, and Manager, Moriah College. Mandy Loomes ALUMNI AND COMMUNITY RELATIONS: Joint winners (Secondary): Peta M.Edplus – Director Alumni Relations, Magee M.Edplus, Alumni Relations Coordinator, Santa Sabina College, (Tertiary): for our special Educate Plus rate, phone Fiona Preston M.Edplus, Alumni Officer (Engagement), ANU Frank Chamberlin at Action Words to discuss the best Barker College FUNDRAISING: Joint winners: Jackie Dalton F.Edplus, Director of Tertiary Committee options for you and your team. Communications & Community, Ascham and Diana Morison M.Edplus, Phone 0408 359 039 Fiona McQueen M.Edplus – Director of Community Development Manager, St Lucy’s School Advancement, St Andrew’s College and MARKETING AND COMMUNICATIONS: Lyn Armstrong M.Edplus, Director Fiona Preston M.Edplus – Alumni Officer Marketing and Enrolments, Ravenswood – Engagement, Australian National University. ADMISSIONS: The Enrolments Team, Santa Sabina College At the Conference, we heard from PRESIDENT’S AWARD: Alison Handmer M.Edplus speakers such as Simon Breakspear of NEWCOMER AWARD: Liane Leslie M.Edplus, Manager Development and Relationships, Ravenswood School for Girls Action Words LearnLabs on Advancing the Future 1/1 Argyle Place East, of Learning, David Francis from Kalido Carlton VIC 3053 Email: [email protected] www.actionwords.com.au Face2Face November 2015 19

are your people good writers A5 advert.indd 1 22/09/2015 11:20:25 AM Vic/TAS Chapter Conference Queensland Chapter Conference Building on Solid Foundations You can’t stop the waves, but you can learn to surf

Our objective was very clear – to ensure that we provided It was such a delight to host over 120 practical presentations aimed at building on the sound delegates, partners and presenters at our QLD base presented to us at the 2014 International Conference Chapter Conference on 16-17 July, at the in Melbourne. We are indebted to Wesley College, beautiful QT Gold Coast. St.Kilda Road campus for providing such a wonderful facility whilst their students were on school holidays. In keeping with the theme of the standard was so high a Highly we connect and share in a way that only Commended was also awarded. I had the Queenslanders really know how to. I look learning to ‘ride the waves’ privilege of awarding current Educate forward to all that 2016 has to offer. of educational advancement, Plus Board Vice Chair and immediate The feedback from delegates Vancouver Olympics. What a way to start the program delivered a truly past Qld President,John Collins with the the day! President's Award. John has contributed Graham Brown, was outstanding with many excellent standard of depth and an immense amount to the development F.Edplus AFAIM, referencing the practical A range of wonderful presentations breadth across our four pillars and growth of Educate Plus, serving Development sessions as some of the best preceded our Awards Luncheon, where over the two days. on the QLD Executive since 2008 and Officer, Northside our guest speaker, Tim Shearer from assisting with the ongoing development Christian College, cover for adams print.indd 1 14/08/2015 2:37 pm they have attended. Quotes Scotch College gave an overview of The Conference Sub-committee worked of our Partnerships Program and Regional Everton Park such as the following were his school’s remarkable and diverse tirelessly to achieve our most successful Membership Opportunity model. regularly provided by our Alumni and Development program. We conference to date. We were privileged to His approachability and reassuring, delegates - “A brilliant, well congratulate our five award winners from hear from our keynote speakers Michael thoughtful and warm leadership has seen President, Educate Plus Qld | Board the Conference: McQueen, award-winning speaker QLD grow into a strong position in recent Director | Host 2016 International run, valuable conference. and author on the challenge of staying years, and as an Executive we have Conference Congratulations and thank Marketing relevant and Jon Yeo, on the power of been truly thankful for his insightful and you.” “Great venue, great Brighton Grammar School (Ross Donnan, storytelling and engagement. All keynotes strategic direction. and plenaries challenged us to think both Graphic Designer), The Grammarian. I believe our profession is becoming NEWCOMER AWARD food, great presenters.” organisationally and individually with a more widely understood and respected, Gordana Pilgrim M.Edplus, St Aidan’s Admissions futures perspective; and to dispute our The Conference was opened by 2004 which is really quite exciting for Educate Anglican Girls’ School existing practice and levels of expertise, Academy Award winner and Old Geelong College (Mike Howell, Director of Plus not only whole, but also for each of FUNDRAISING AWARD encouraging us to stretch ourselves and Haileyburian, Adam Elliot. Adam's us as members. As our heads, boards Gordana Pilgrim M.Edplus and Cassandra Community Relations), Think Geelong. develop our skills. entertaining and energetic address and business managers acquire further Erbs, St Aidan’s Anglican Girls’ School focused on how he came from working in Alumni and Community Relations One significant takeaway for me exposure to the significant resources and MARKETING & COMMUNICATIONS a storage shed with the barest of facilities Ivanhoe Grammar School (Terry Kitchen, personally was the concept of a "personal expertise that Educate Plus can afford AWARD to winning his Oscar against the likes Community Relations Officer), 2015 mission statement" shared by Australian your organisation, I dream of the day Nicole de Vries M.Edplus, Adele Graves of Disney and Pixar. Our delegates were Centenary Ball. Industry Trade College CEO, Mark Hands. when they also feel very comfortable to M.Edplus and Kyle Thompson, Brisbane suitably motivated to enjoy a great day It proved a catalyst for me to rethink play an integral part of our presenter line- Boys College following Adam’s keynote. Alumni and Community Relations and prioritise what is important to me ups contributing to the mix and sharing ADMISSIONS AWARD of ideas and best practice. My thanks Maree Taylor M.Edplus, Stuartholme St Hilda’s College, The University of personally; how I aim to live and work; Highlights of day one included; and what legacy and difference I want to and appreciation are extended to the School Melbourne (Justine Baranauskas, Alumni make with the life I have been given and Conference Sub-Committee - Glenda Fitz- ALUMNI AWARD • An amazing social media presentation Relations Manager), 50 Faces 50 Stories. Payne, Amanda Houston, Sue Russell, Lea from Ballarat Clarendon College’s Emily in the organisations and spheres I live Claire Tynan M.Edplus, Brisbane Girls within Walker, Lucinda Gray, Anna Bartlett, John Roffe-Silvestor. Fundraising very thankful. Thanks also to Chanel Grammar School Bacon, Jackie Upton, Beth Kitson, Bren Hughes for providing us our speakers. Another highlight of the Conference was PRESIDENT’S AWARD • The ever engaging Marilyn Rickard Loreto Mandeville Hall (Judy Reid, Arkinstall and Sara Ussher. the exceptional calibre of nominations John Collins F.Edplus advising us on bequest best practice. Director of Development), Mandeville We also are very thankful to our wonderful Centre Fundraising Appeal. sponsors who provide valuable support for the Achievements in Excellence Thank you also to our members for your • Noted event manager, Kym Hesse and a wide range of outstanding products Awards. Winners were announced at the trust, investment in your organisations, A clear highlight of the second day delivering a whirlwind address on how to and services to our membership. Chapter Dinner and in some categories and for the manner in which as a group get the most out of events. was our panel discussion on crisis management, detailing recent issues We look forward to seeing everyone on the The day concluded with drinks and that some of our member schools had Gold Coast in 2016 as well as at the range canapés at The Village – just over the confronted and how they dealt with these. of VIC/TAS SIGs. road from the conference venue and a pleasurable way to wind down after a Conferences such as these do not just Russell Davidson F.Edplus long, but rewarding day. happen and as co-chairs we would like Director of Development & Alumni to express our sincere thanks to our Relations, Haileybury College Day two commenced with another wonderful Committee of Adam Liddiard, Amanda Webster M.Edplus fabulous keynote speaker, Olympic Gold Sue Felton and Cathie Vickers-Willis. College Functions & Events Officer, Medallist, Lydia Lassila, a former student Cathie, in particular did an amazing job Wesley College of MLC. Lydia was able to pass around with the little one percenters in the final to delegates the gold medal that she week of the conference, for which we are VIC/TAS Chapter Conference 2015 won in the Freestyle Aerials at the 2010 Co-Chairs

20 Face2Face November 2015 Face2Face November 2015 21 Whether you need to streamline NZ Chapter Conference your communications with Let’s talk Business It was a conscious decision to name this year’s a polished online newsletter, conference ‘Let’s talk Business’. There is growing appreciation within the education sector in New Zealand or want to refresh your brand with a that business best practice must be implemented to achieve our organisations’ goals. The national committee website with ‘the works’ wanted to use the conference as a platform to inspire and influence decision makers who work in governance (or something in between), and senior management, joining those of us who work in fundraising, community relations, marketing and we’ll tailor a package to suit your needs. enrolments.

“Firefly’s creative and technical expertise is always matched by their immediacy in dealing with all Newington College’s online solutions. We could not have achieved as much – nor be complimented As well as skilled went on. Complementing this were Blackbaud for their active and financial so often about our website , microsites plenary sessions; highlights included support for the conference, and to the and newsletters – without them... I know practitioners in our various keynote speaker Jason Pemberton, co- Commodore Hotel for their friendly and as technology takes us further Firefly will fields from Australia and founder of the Student Volunteer Army, efficient hosting of the event. Thanks also continue to be the ones keeping us New Zealand, experts from who gave a challenging and thought to our presenters for generously sharing cutting edge.” provoking discussion around the meaning their knowledge and skills. the business sector were of education. A panel discussion on The conference made a healthy profit invited to present. Having Friday afternoon to explore leadership Pamela Hatfield of nearly $10,000, some of which will go response in a crisis was specifically longer session times was towards ongoing professional development Director of Communications earthquake focused with former Mayor of for our members. Newington College also deliberate, to give more Christchurch, Sir Bob Parker, Christchurch time for dialogue and in- Art Gallery director, Jenny Harper, The Christchurch organising committee depth examination of the Executive Principal St Margaret’s College, of Catherine Boyer, Rose Crossland, Jo topics – although it often Gillian Simpson, and former MFAT NZ Brady, Naomi Wilde and Georgia Harvey Ambassador for Malaysia, David Pine. are gratefully acknowledged for their seemed that there was still work which resulted in such a successful Delegates were privileged to have their conference. All enjoyed collaborating not enough time! conference dinner in the Christ’s College to develop a program that challenged Dining Hall, a building not usually made It obviously struck a chord. We were experienced advancement professionals available for outside groups. The heritage thrilled with the record breaking number while also giving new members building, beautifully restored after the of 120 registrations and positive feedback grounding in best practice. received on the fresh concept and earthquakes, was a perfect space to content. The conference started with a gather together to reconnect with old Rose Crossland leadership breakfast for people working friends and make new ones. During the M.Edplus in governance and senior management. dinner, a presentation was made to soon NZ Chapter Ross Blackman, Director of Black Gold to be retiring Deb Cook to honour her Conference (the organisation tasked with generating contribution to St Cuthbert’s College Organising revenue for the Rio Olympics), spoke and service to Educate Plus. A surprise Committee serenade for Deb by a barbershop quartet candidly to attendees about why investing Rose Crossland is was a highlight. It was also a chance in and resourcing their Advancement the Advancement for us to acknowledge Carolyn Prebble’s offices makes good business sense. It Manager at St Margaret’s College, receipt of the Trevor Wigney award at the It starts with a conversation. Contact us today. attracted a large crowd and garnered Christchurch. She has worked in Melbourne conference last year — the some positive conversations. fundraising for 10 years, winning first New Zealander to be awarded the international awards for both her The sessions over the next two days Trevor Wigney! focused on the core elements of fundraising and marketing campaigns. Advancement, including sessions for The committee is very grateful to beginners. A lot of learning and sharing sponsors Execucare, Ask Right and

+61 2 9280 0101 [email protected] www.fi.net.au Face2Face November 2015 23 WA Chapter Conference Discovering Possibilities! What do bombings, sharks and post boxes have in common with Development? These were some of the stories presented at the WA State Conference. Held at the Harry Perkins Institute of Medical GENEROSITY Research in May, 114 delegates had the opportunity to hear 23 speakers over 25 sessions, along with seven plenary speakers. The Conference was a delightful opportunity to network, learn and It inspires vision. It ignites passion. It defi nes Australia. Our presenters inspired them by discussing their experience, discover the possibilities in all that motivation, new ideas and best practice – all of which focused on we do, and recognise local excellence the theme of the conference, ‘Discover Possibilities’. through our VARD Awards. The Committee worked extremely hard to provide a meaningful and enjoyable professional development experience nomination for the Excellence Awards at The line-up of keynote and and my deepest thanks go to each of the International Conference on the Gold them. session speakers was truly Coast in 2016. diverse and included presenters The VARD Award winners under It would not be possible to offer a the four pillars of Educate Plus for from all over the country. Their Conference of this quality without the 2015 are: presence and expertise in their support of the sponsors and to each of FUNDRAISING them we say THANK YOU! Whether field as well as their sharing of Sasha Colton on behalf your support is financial, in kind or as of St Hilda’s Anglican ideas was greatly appreciated a speaker, it is these relationships that School for Girls by our delegates. allow us to present a conference of this calibre. Most of our sponsors have been For me, the journey of Discovering loyal supporters over many years; and MARKETING Possibilities was about stories. Like to our new sponsors, we hope you keep Marketing and those of David Fyfe, who opened the coming back to WA Conferences. Thank Communications conference with his very personal you again from all of us! Claire Hanson on behalf and moving story of his involvement of Great Southern in the first Bali bombing; Abby Rose »» Creative Fruition Grammar Cox’s experience through her different Diann Bates and Amanda Lee educational organisations (and the benefit »» Fineline Print and Copy of being part of an amazing indigenous Brian Meeds and Leah Kallenberg program); and Clark Wight’s insight into Jo Nitz, Peter Robertson, Meredith the Manhood Project – sharing the stories »» Lasermail Eddington, Alex Robertson, Ruston of young men. In addition, we heard from Michael Broughton Long, Sonja Matthes and Erin Roche our local and interstate colleagues about (supported by Anna Gingell and Kerrin what is happening in their schools and »» MultiMediamakers Girando) – ensured the WA contingent universities. Kris Borgraeve, Els Van De Veire and Kyra had many laughs along the way. WA has a Klaasen remarkable committee working very hard They merit a thank you from all of us, not for its members! A special mention also only for volunteering to share their ideas »» Photo Hendriks David Ryall and Roma Christian for our friends from the National Office and expertise with us but also for their – Neil McWhannell and Georgina Gain. hard work in preparing their wonderful »» School Places Your support is marvellous and most words of wisdom. If each of us took Jeremy Wein and Natalie Mactier appreciated. Thank you. just one idea from the conference and applied it to our organisation, we will »» School Pride and Memories The theme of our conference was have achieved our objective – to Discover Rob and Marn Annesley Discovering Possibilities. I hope you made Possibilities. »» tatu many discoveries – both professional Sharee Kinnaird and John Forbes and personal – which inspired and Congratulations to the winners of our encouraged you to make an impact in VARD awards, Sasha Colton from St »» 3 Monkeys Audiovisual your business. I thank those who were Hilda’s and Clare Hanson from Great Gordon Gadenne involved in the conference for attending, Southern Grammar. Thank you to for providing challenge questions, The event would not have come together those who nominated for the awards. networking and for sharing with others. Our members work on some amazing without the assistance of our ever- initiatives and we have heard about supportive WA Chapter Committee, led by our inspirational President, Mandy some of these over the past two days. Jo Mulligan F.Edplus McFarland, whose tireless work secures For more than 20 years Marts & Lundy has experienced the power of Australian However, we are an incredibly humble Conference Chair bunch who may not recognise that the sponsorship for the WA Chapter. MC philanthropy. We are proud to have partnered with schools and universities David Williams was amazing, and the Director of Marketing and work being done in our organisations Community Relations, All across the country, helping them build effective fundraising programmes and is worthy of greater recognition. I am encouragement, support and a wonderful run successful campaigns. Ann Badger, our Melbourne-based consultant, leads sense of humour from our committee Saints’ College confident it is, and so encourage members our team of experienced fundraising advisors and analysts. We are here to help members –Julie Cameron, Julie Carlton, SA/NT Members with Di Lawrence to seriously think about submitting a advance Australia’s philanthropy and are keen on what we can accomplish together.

24 Face2Face November 2015 Harness the power of generosity. martsandlundy.com SA/NT Chapter Conference Winding through the Vines The SA/NT Chapter Conference was held in June at the Novotel Barossa Valley Resort in the heart of the iconic Barossa Valley wine district just north of Adelaide. In New! keeping with the venue, the theme was ‘Winding through the Vines’. Interactive Print Advancement roles often mean wearing can be part of your marketing mix, the Ambassador, Duncan Armstrong OAM, for Schools many hats; one such new hat explained various social media platform growth and was ably supported by Educate Plus to us was that of a ‘farmer’, thanks to areas, and declining media. He delivered Board Members and Chapter Presidents: keynote speaker, strategy implementation a fascinating observation in an Australian Mandy McFarland, WA, Bruce Perry, NSW consultant Chris Klaassen. Interactive Media Institute Association and Chris Klaussen, New Zealand. Our survey that impacts everyone’s marketing delegates truly felt spoilt by the calibre of Chris spoke about how to transform a gift plan: “61% of all participants would rather presenters who appeared. from big, to bigger, to biggest. We must be without their TV than their smart be patient and cultivate donors, using Thank you to our sponsors: News Corp phone.” I am sure that Kerry Stokes would a process of nurturing, having a tool kit Australia, Add Value promotions, Arkaba Why use not want to hear this statement. Such and creating love marks. We should not Hotel and Open Book Howden. We valuable insights from Jordan encouraged interactive be hunters looking for the easy ask, or try enjoyed your company and participation all delegates to discuss future directions print? to gather as many donors as we can, but across the two days. We are very grateful Reach your community in a new way by blending the digital world for their brands across the digital with your product. must develop relationships with donors, for such generosity and local support. Interactive Print (using environment. Augmented Reality) enables creating a donor centric environment and you to engage with your audience using exclusive content. Kay Fyfe M.Edplus Imagine the impact you can nurturing them to give. This requires well Behind the scenes, the Committee have providing 3D images Conference Chair or videos of events or presentations. planned methods developed over time, worked diligently to stage a meaningful Bring your publication to life. Director of Development at Trinity College To discuss these ideas and fi nd and like a farmer, the end result is both conference that was relevant to the varied out more call us today. rewarding and full of pride. After Chris’s levels of Advancement experience across Sarah Leo General Manager of Brand, Strategy and People farming stories I think we all pondered our Chapter members. Our committee [email protected] our own paddocks and how to best included President Sharee Kinnaird, develop an ease to fundraising, as he was Tracy McNamara, Peter Trenorden, Sue 1800 466 752 effortless in his storytelling. Giacobbe, Carmen Bishop, Patrick Kelly, [email protected] www.openbookhowden.com.au Helen Karapandzic and Vanessa Grave. The measure of the success of our OBH25426 This team used their strengths to deliver 2015 conference was that almost 75% what I consider a celebratory conference. of Chapter members attended, along Setting the conference among the with some prospective members. With picturesque vines created an atmosphere 17 speakers across two days, there was of fresh air. Friendships were formed and plenty on offer for delegates to partake in. Patrick Kelly, new Educate Plus members Debbie Collins relationships renewed. The assortment and Nicole Wray (Trinity College) with Duncan Armstrong We were impressed that many attended of speakers, including futurist Kristina the breakfast roundtable on day two, Dryza and Dale Elliott on the challenges where we undertook much healthy debate of diversity, ensured the workload back with our sponsors. Topics for deliberation at the office was not front of mind. For included ‘Social media to use or not?’, ‘Is delegates, the conference offered plenty of the world of print a dying art form?’, ‘Open ‘me time’. This was clearly demonstrated Days v Principal tours v virtual tours?’ during our relaxed dinner/dance, with and ‘Should your board or staff give?’. Barossa style long dining tables, shared Thanks to the generosity of our Platinum platters and our ‘touch of red’ dress sponsor, News Corp Australia, guest theme. Jordan King presents ‘Digi-Tales’ - digital marketing and the importance of mobile. speaker Jordan King spoke about our We acknowledge the charity of our new advancement hat of the digital guest speakers and their institutions for marketer. Jordan, who serves as News releasing them to spend time with us: Corp’s Ad Product Manager, Video and 2014 International Conference Award Digital Sales Manager, provided excellent Winners – Amanda Houston from data around emerging trends, including Stuartholme School in Queensland, a December 2013 statement by Google and from Victoria, Tim Shearer from Chairman Eric Schmidt: “The trend has Scotch College and Paul Thompson been mobile was winning; it’s now won.” from Woodleigh School. The conference He profiled how various digital tools started with engaging Educate Plus Presenter: Tracy McNamara explores the world of content marketing with delegates.

Face2Face November 2015 27 Can phone campaigns work in schools? Paul McShane M.Edplus – Manager – Community Liaison & Development, Chevalier College

students association to create during my tenure as marketing and a database and begin a more development director in the university regular alumni communications sector in the 1990s, pioneering use of a program. telephone call centre achieved student recruitment results that were the envy of Upon joining the College in 2012 the sector. as its first Community Liaison & Development Manager, my I was also aware that many Australian priority was to overcome a universities were already making large degree of natural scepticism investments in outbound telephone call that prevailed in commencing a centres for annual giving fundraising. fundraising program. Securing Those campaigns target tens of Australia’s a grant of $1.5 million, creating thousands of university alumni each year. a scholarship endowment fund Of course their alumni are also invariably of over $250,000 launched by the alumni of colleges and schools. The most popular the state premier, beginning risk is that those university campaigns to attract major gifts and stand to earn them the primary allegiance securing bequests worth more of new donors, rather than the secondary range of Teacher than $500,000 within the first schools and colleges those alumni might few years was a good start; otherwise support. but the annual appeal was Convincing our College’s board to make still sluggish. It remained the Planners Createl Publishing is Australia’s the necessary investment in a phone best barometer for forecasting campaign was made easier by the leading publisher of teacher and our long-term prospects of well-researched presentation from Rux fundraising success, being student diaries, boasting the most Burton. Their affinity-based approach the engine that not only matched our own priorities; unlike

comprehensive and competitively documented immediate returns some universities employing different for our efforts but also helped “Createl have priced range of planning solutions methodologies, Chevalier College didn’t Createl Publishing us to identify and cultivate major gift and always provided top boasts have the luxury of tens of thousands of on the market. Annual giving is considered bequest prospects. quality diaries at very Australia’s a cornerstone of building graduates to simply speed-call with a reasonable prices. With a vastlargest array and of most products comprehensive spanning successful, sustainable long-term Starting from a very small base, our quick-fire ask and then move on to the I would recommend fundraising programs. typical direct mail or email campaign was next one. Ours was a relatively small and Createl to any school early learningrange ofto primarysenior secondary, and secondary having only minor impact, recording small sensitive constituency that we needed to looking for quality products, friendly service, fast delivery and However, traditional methods to promote single digit response rates. Donation carefully cultivate as we would eventually teacher and student planners annual giving – direct mail and email levels were low and donor acquisition have to go back to them again, even service and advice.” consistentlyand accessories, low prices, let a friendlyus show – have limitations, which become was slow. Even if it were possible to if they said “no” or “maybe” the first Petrina Coco, Gilroy you whyand we customer-focusedare the trusted and staff especially apparent when bootstrapping a somehow double or triple response rates, time. Positioning those prospects now Santa Maria College, new advancement program and needing it was not going to yield the quantum for a potentially positive response in a QLD. professionaland over choice 18 yearsfor thousands of expertise of to more rapidly build both stakeholder leap we needed in the desired timeframe. subsequent campaign was a critical educators nationwide! affinity and donor acquisition. Moreover, mail was not increasing our element of the call strategy. publishing practical teaching and affinity with our stakeholders nor was it Chevalier College in the NSW Southern The consultants helped us with prospect giving us insights into the perceptions classroom solutions with the Highlands is now a Years 7-12 co-ed segmentation, data cleansing, drafting they held. Interestedmodern educator in customising in mind – all at a day school of almost 1200 students. of pre-call letters, and importation of Up until 2012, Chevalier had never Louis Pasteur is credited with saying our records into their software ready to yourcompetitive diaries? price! engaged in a structured professionally- “chance favours the prepared mind”. call. We jointly recruited student callers managed fundraising program. There For me, the chance took the form of the who were contracted by the consultants As a Contactcompany founded us today for was declining participation in the Educate Plus International conference on an hourly rate, relieving us of the HR College’s building fund and very little in Sydney in 2012 when I happened administration. The consultants supplied teachers, by for teachers, a quote! let us show fundraising effort directed at its alumni. across Rux Burton Associates and its an experienced supervisor, who came on Planning for Success you why we are the trusted and In 2008, the College’s visionary board consultancy services in telephone affinity site and conducted the training, managed members saw the need to diversify the marketing and annual giving. My mind the rosters, motivated the callers, professional choice for thousands income base, so work began with its past was primed for what they were offering; allocated who they should call, reported Order online today at www.createl.com.au of educators Australia-wide. Ph: 03 9336 0800 Fax: 03 9336 0900 Email: [email protected] Order online today at Face2Face November 2015 29 www.createl.com.au Looking Beyond the Event

It’s an extremely busy world out there! So what else can we do to bring our alumni back to the fold? the results to us daily and processed the and allowed them to log items for follow is therefore unknown. There were two In response to a phone call or email to an alumni member, how I’ve already mentioned some above – mentoring, tutoring and follow-up letters for us to sign. Everyone up. That came into its own when some new bequests identified and some major often have you received either of the following replies? clubs. But there are many others. Not all will suit your school, we called got a letter thanking them for call recipients nominated a specific fund donor prospects that are being followed your budget or the size of your team. One shoe doesn’t fit all but it their time, even if they did not give. they wanted to support, while others up for specific approaches. The quality “Sorry, I've just got too much on at the moment." doesn’t hurt to try to see what sticks. Consider, for example, any of wanted their gift to be anonymous or of the engagement is also a benefit, as “Sorry, I need to pull out – something has come up.” the following; A key component was recruiting from to express interest in making a legacy the call notes provide insights on our among our alumni to join the call team. Alumni relations professionals, and for that matter Fundraising • A baby sitting service gift. Most crucially, callers had a secure prospect database at an individual level. Usually callers are younger alumni, but and Events specialists, are becoming progressively frustrated and • Personalised school tours, alumni open mornings or weekends system for accepting gifts over the phone. For Chevalier College, the telephone in our case adding older alumni who spending huge amounts of time trying to build numbers at events. campaign has made tactical sense at this • An employment directory exclusive to your alumni were now parents of current students How did it go? Over a 3 week period we formative stage to help rapidly scale up Because event numbers are the only way we can measure success proved to be a highly successful variation. spoke to 566 alumni and parents and • A member benefits area on your website offering exclusive our development program through donor in our profession. Right? In the years ahead, we anticipate got around 200 donors to pledge a total deals to alumni acquisition, especially when our staffing many members of these call teams of $134,688. A giving rate of 35% and Wrong! is just one manager and an assistant • A community grants program will themselves contribute actively as median pledged gift amount in excess covering fundraising, alumni and ambassadors for the college and as of $800 exceeded direct mail results • Grants to sporting and recreational clubs community relations. alumni committee volunteers. by many multiples. A snow storm and • Coffee clubs for your alumni at their universities. network outages caused call shifts to be The College now has a system and Our callers averaged about one and cancelled over several days, unfortunately predictable metrics for cost effectively I am finding that alumni are becoming increasingly interested in a half completed calls an hour, partly denting what would have been the peak adding hundreds of new donors on each the professional services that good, well connected associations because it can take many attempts to can provide. Why not start putting together a pilot mentoring performance period of the campaign. annual campaign in a way that builds reach people, but mainly because, when program that focuses on a particular industry and grow from there. There is much we have learned in our and bonds loyalty beyond the capacity they did get through, alumni were often There are a myriad of professionals within your alumni network first campaign, and there is scope for of conventional “push marketing” talking for 20 minutes or even longer. that are time poor for an event, but would love to be contacted expanded campaigns and even better techniques. Over the course of 3-5 year What was very clear was that in the about mentoring a young member. A 30 minute coffee at their results in future. cycles we can communicate with almost vast majority of cases, our alumni and workplace is far easier to do than a 2-3 hour cocktail party at a all of our alumni on a regular basis to time that doesn’t suit or a venue that doesn’t work. parents enjoyed being contacted. Much It is still early to fully evaluate the cost renew gifts and hopefully hold our own of the conversation was not directly benefits of such a campaign. The overall Needless to say, events do play a meaningful role in the way we against that university competition. Our increasingly busy lifestyles and those of our alumni are about fundraising, but about forthcoming result represents more than twice the stay in touch with our alumni. However, I believe we sometimes forcing us to find other ways to engage with them. This is a good events, feedback on publications, putting costs, including consultancy fees, and For more information and the donor thank- bolt on events just for the sake of it perhaps without giving thought thing! No longer should we be relying solely on the event space to to the member engagement strategy behind it. people back in contact with old friends it could have been higher without the you video made by the callers see: communicate and engage with our members. Sure, events have and discussing shared interests. The network outages. A large proportion of http://shieldandheart.org.au/events/ a large part to play in what we do, and done well they can have a A strategic plan of events throughout the year with a ‘less is more’ callers had software that gave them the pledges are monthly credit or direct debits chev_is_calling/ resoundingly positive effect on your alumni association. However, approach can sometimes be just as powerful. Well positioned, necessary information at their fingertips over 3 years and the final fulfillment rate I encourage you all to think outside the box. strongly communicated and strategically planned events that hit a certain target market can add significant value. That, together I like to think of engaging alumni as adding bolts to a chain. Each with a wow factor showing you had put enormous thought and new idea, concept or service that we come up with is a bolt. The effort, can have the effect of ensuring your alumni mark this event more we bolt on, the greater opportunity we have to engage with in their calendars for years to come. our alumni and the more attractive, relevant and worthwhile our organisation becomes to our members. Events that might work for your alumni include some or all of the following: • Corporate cycling day • Specific industry events • Networking • All ladies/male event • Alumni sporting events versus school teams. I encourage you to get creative. We work in an extremely positive industry. The more engaging you can make it for your members, the greater the benefits to your school and your alumni. Enjoy it!

Russell Davidson F.Edplus is Director of Development and Alumni Relations at Haileybury, one of Australia’s largest A Cinderella shoe doesn’t fit everyone. Many can’t get to independent schools. Russell and his team events, others aren’t interested in mentoring, clubs don’t suit were joint winners of the 2014 Educate Plus everyone, but hey you might just engage a young member through Award for best Alumni and/or Community providing an opportunity to be part of a tutoring program, and so campaign, recognising excellence in the cycle goes on. The more options, the greater the numbers you activities designed to engage with alumni. have involved. You need to try to make a variety of shoes available to a mix of people. Reconnecting members through each new activity or service added is satisfying for both alumni and your school.

Face2Face November 2015 31 SCHOOL EXCURSION Connecting the dots in education with YHA – 7 ways to tap into the power of alumni on LinkedIn By Caroline McDonald

Alumni networks have for alumni members seeking the potential to be a experience as coaches, mentors or managers, creating true mutual tremendous asset. They success opportunities. already have a deep personal connection and if 6. Directory of dreams – career counselors hold the great cultivated in the right way responsibility of providing direction can become loyal, lifetime to students that are not sure what advocates. they want to do at a tertiary level or career wise. Looking at alumni maintenance or more often than not the demographics, career counselors The cultivation process is not without information they have on their alumni and their students can see a roadmap of its challenges – the biggest of which can is outdated as soon as they click save. opportunity that they can explore. This be connecting with alumni who have The beauty of LinkedIn is that members is aspirational and can help students not been captured in a database or have continuously update all of their own to understand what they could become simply changed their contact details. profile information, every day. In fact from the education they’re thinking of Who’s going to source and update the members update their profiles with undertaking. This information provides information, and more importantly how YHA offers secure, clean and affordable accommodation for groups across Australia. Each year, thousands not only historical but also current insights into the career tracks your can it be leveraged? of educational groups are welcomed by YHA. Choose from a wide range of places to stay, from the beach information regarding education, alumni head towards, which is great to the bush to the city. Whether you’re planning on visiting Parliament House in Canberra, seeing sporting The University Page on LinkedIn has location, skills, latest career moves, etc. data to take back into the creation events in Brisbane, going to museums in Melbourne, or exploring Sydney, consider YHA as the base for your been built to show university alumni by Information updated by the second. or improvement of curriculums or several data points, including where they careers and professional development next excursion. 3. Getting to know you – collecting live, where they work and what they do. programmes. basic personal information is not Canberra City YHA’s renovation includes swipe card security entry to a new exclusive school groups What’s even better is that it’s free and enough anymore. Drilling down to the 7. Success stories that inspire – often the data integrity is maintained by the area - available now. demographics of your alumni on LinkedIn we have some amazingly successful members themselves. There are many allows you to identify and target the top graduates but we don’t know who they • Not for profit association • Modern facilities • Travel and activity planning other benefits to establishing an alumni twenty five places alumni live, where they are! Comparisons can be drawn based network on LinkedIn. Following are some • Budget accommodation • Central locations • Free of charge coach captain* work and what they do so you can engage on geography, ecosystems your alumni of the challenges educational institutions with them at the biggest points of impact, penetrate, e.g. if they work with highly • Safe and secure • Catering options • Free of charge 1:20 teachers* are facing, along with the tactics they’ve all supported by data. Furthermore, every successful companies, the industries they been employing to overcome them using segment of data is clickable to allow you go into and their levels of attainment. LinkedIn: SYDNEY CANBERRA MELBOURNE to delve further and pivot the picture by a How many alumni have gone on to 1. Rock your profile – sometimes we specific category. become CEOs, VPs, business owners make the request for students to create or partners? What success stories are 4. Laws of attraction – the further profiles, mostly when it’s too late, i.e. associated with your alumni, and how alumni move away from their graduation when they have already left! Providing are you sharing them? How does your year the more distant they can become guided profile building sessions to institution compare with competitors? to you and vice versa. Once you know students while they’re still students You don’t need to excessively invest in your alumni demographics, you can builds your alumni base early. LinkedIn brand alignment studies to understand engage with them in a way that is accommodates high school students what other educational institutions are Group Size: 10-120 Group Size: 10-100 Group Size: 10-130 relevant. By knowing where your alumni in this process with its minimum age offering and how you stack up. (02) 8272 0910 (02) 6248 9155 (03) 9326 7910 are located you can decide where to hold requirements. Helping your students [email protected] [email protected] [email protected] events; understanding where alumni are Caroline is a Customer build great profiles is as important as clustered and in which industries they Success Consultant teaching them interviewing or resume work can guide the subject of activities at LinkedIn, Sydney. writing skills. An added advantage is BRISBANE ADELAIDE and initiatives. If a significant portion of Her background is in ALICE SPRINGS that they connect with many others on your alumni went into sales for example, talent management LinkedIn and learn to appreciate the engaging with this group by targeting consulting, both locally concept of investing time in themselves posts and knowledge sharing in this area and internationally. professionally before they embark their is going to engage alumni and keep them She works with her chosen path. These activities will stand coming back for more. clients to help them them in good stead throughout their optimise their use of careers. Profile advice and best practices 5. Relationships work both ways – LinkedIn to support their strategic talent can be downloaded from the LinkedIn alumni managers sometimes say it feels priorities. Group Size: 10-80 Group Size: 10-50 Group Size: 10-50 website. like they are giving more to their alumni (07) 3236 1004 (08) 8952 8855 (08) 8414 3021 than they are receiving. I have seen • Staying plugged in to your alma mater 2. Working in real time – many [email protected] some alumni groups use their university keeps you up to date on careers, news on [email protected] [email protected] educational institutions I have spoken page quite creatively to channel alumni campus and job opportunities. Want to with frequently encounter data collection * School groups only at selected locations. Teachers accommodation based on twin share. community requests. For example, a know more? Head to www.linkedin.com/ and integrity issues. They either have student looking for work experience or edu for more information. no database, it’s too basic, it’s high career advice can generate opportunity

yhagroups.com.au Face2Face November 2015 33 Augmented Reality Now you can affordably make a lasting impression on vital members of your school community (AR) By David Francis Meritis partners with schools to enhance connections with valued members of your community with school crested jewellery of superior craftsmanship and quality. We are committed to providing your school with affordable and memorable gifts to When Shakespeare wrote that “all the readership etc – they will be engaged and will arrive, with AR devices set to replace commemorate your school’s special occasions and acknowledge world’s a stage”, I wonder if he could want to buy stuff. So it makes it harder mobiles. donors, alumni, staff, students and visitors. have imagined augmented reality (AR) for AR to navigate the muddy waters of So how can AR be used in education inflated mass media metrics, today, in your institution? when AR causes a user to Thank your generous donors Showcase your school values Acknowledge milestones Start by using AR apps in the classroom be so deeply and personally with your students. For younger students, engaged with content so that I highly recommend Quiver, which allows it simply can’t be faked. For kids to colour-in a page and then watch those immersed individuals, their artwork come to life with fun and AR works incredibly well educational experiences. The iTunes as a tool of education and App Store offers Quiver Education for information recall, and we a discounted price. I also recommend have enterprise to thank for Anatomy 4D, Nasa’s Spacecraft 3D, that proof. Enchantium and Kalido (our free app). Companies such as Boeing, Print out the ‘Markers’, point the app at BP, SRI, Johnson & Johnson them, and start interacting. I provide links and Toyota now have to these apps as Augmented Hyperlinks — a technology that allows us to place teams of AR professionals, consistently inside this article’s ZAPPAR experience. absolutely anything we can possibly testing AR as an educational tool in the To allow kids to play with AR themselves, imagine upon that real-world stage, enterprise environment; and the results I recommend Aurasma. I believe their virtually. About three years ago, the are compelling and consistent. If we take publishing tools are free for teachers possibility of consumer-level augmented Boeing for example, they have measured Inspire students Reward achievements Engage alumni and other educators. Through Aurasma, reality came to fruition, when our mobile an increase in productivity of over 30% children can start attaching their content devices became powerful enough to do and an increase in compliance of over to real world graphics. the extraordinary computing that AR 90%. If you activate this article with the requires. Since then, the industry has ZAPPAR App, you can watch a video When I spoke at the Educate Plus been growing rapidly. Conference at Loreto Normanhurst on 6 When I first attended the August, it was a fantastic experience. The Augmented Reality Expo enthusiasm of educational professionals in Silicon Valley in 2012, is enormous. It’s always those who are there were only around 350 at the front line of education who really of us there. When I spoke at ‘get’ how powerful AR can be to change the same event in June of the conversation, advance the traditional this year, we had over 4,000 pedagogical paradigm, and aurally, delegates. Next year we are visually and kinetically engage students expecting 12,000! A few of to facilitate deeper learning and faster the companies that were there formation of neural synapses. We are in the beginning have been already working with several schools, bought for large sums by Apple, helping them to start their journey. We guarantee you will be impressed by: Facebook and Google. The Undoubtedly, AR and VR will be to this most notable shift that I have generation of students what the internet witnessed, over that time, is the huge about the study. In addition, you will was to my own generation in the 90s. pivot away from marketing and towards find a link to a seminal academic study, education. Effects of mobile augmented reality David Francis When I first took AR to market in this learning compared to textbook learning is the AR & IoT on medical students. Our passion and Our expertise and Our quality and Our outstanding value country, I inevitably looked for brands, Specialist at KALIDO, commitment to especially marketers and advertisers who Next year, you will see massive growth a communications guidance in our custom attention to detail for money and 100% had large budgets to spend on storytelling in virtual reality (VR), courtesy of Oculus agency in Sydney. excellence design service guarantee through this powerful and immersive new Rift from Facebook, HTC Vive, Sony He is the co-founder medium. I worked with several national Playstation VR and other players that of the Sydney AR & We would love the privilege to help your school shine. and global brands on some ground- will enter the market. Entertainment and VR Meetup and has breaking campaigns, many of which were gaming brands are already creating huge worked in the Mixed Call or email us to discover what can be achieved in terms of world-firsts. But the marketing industry amounts of content for VR. Your students Reality industry for over 5 years. David is generally conditioned to value reach will be spending a lot of time in 100% is also a global speaker and adviser quality, design and price for your next occasion. above all and affirm the notion that by virtual environments. to wearable and image recognition putting a brand in the vicinity of someone By 2017 and beyond, wearables like technology startups. ph: 02 9808 5444 meritis.com.au e: [email protected] – measured by impressions, eyeballs, Microsoft HoloLens and Google Glass

Face2Face November 2015 35 What does the future hold for philanthropy in education? By Julie Johnson M.Edpus will become their new supporters and the investment will be required in tailored recipients of Baby Boomer wealth. skills development relevant to the A change in industry. She says: “Fundraising in the More than any other sector, it is essential conditions for education sector comes with its own that fundraisers in the education space As professionals in the education sector, you understand more than most, unique set of challenges, that even the find ways to connect with younger human resources best fundraiser will need to learn to that knowledge is power. supporters and encourage a culture of overcome.” philanthropy among their stakeholders. The demand for The 2015 edition of Giving Trends & Previous predictions were common Predictions will be released later this qualified and One of the best insider tips we can change in the industry over the next 5-10 economy will affect disposable income.” to all sectors; this one is unique to year and OKP is pleased to offer readers offer fundraisers in the education years. Here, we explore what respondents the education sector. Professionalism experienced A deteriorating economic environment of Face2Face priority access to the report. sector is: ...... ͞͞forewarned is reported and reveal some of the specific of the fundraising industry has been is expected to be one of the key future To go on the pre-launch contact list, email forearmed.͟ predictions they provided anonymously. slow to reach the education sector fundraising staff challenges for leaders across the third [email protected] or phone 1300 721 and many schools and universities Looking beyond day-to-day challenges, Greater online engagement will bring sector. As well as the potential impact 799. will increase. still rely on volunteer resources to run towards the horizon is absolutely storm clouds and rainbows. on giving, “global economic warming” is their fundraising programs. Leaders in essential for anyone wanting to plan also likely to open organisations to closer “With social media it is so much easier to the education sector overwhelmingly More schools will ahead, mitigate risks, seize opportunities scrutiny from donors, government and Julie Johnson is Managing Director get your message across.” agree that over the next 5-10 years, and confidently pursue a bold vision for other funders. of O'Keefe & Partners, specialising in professionally managed fundraising employ professionals their educational institution. “I think [donors] are being bombarded delivering sponsorship, fundraising, PR Johnson asserts that in coming years it programs will become the norm. since the advent of online fundraising, and marketing solutions to undertake work OKP produces an annual study of the will be vital for organisations to recall the and activity in this space just keeps Professional fundraisers with experience third sector, Giving Trends, which lessons learnt during the Global Financial growing. I have serious concerns about in the education sector are already in in philanthropy. analyses the collective wisdom of Crisis and to focus on building strong, donor fatigue.” short supply and Johnson warns that leaders in the not-for-profit, health and sustainable fundraising programs. She education sectors. It is an exceptionally While respondents agreed that increasing says that “organisations that manage valuable resource designed to examine online engagement will have a substantial to capitalise on their strengths while the activities and performance of impact on their fundraising efforts, they embracing new opportunities will emerge organisations seeking philanthropic were divided on the nature of that impact. stronger and more resilient than before”. support, explore the current and future Some leaders predicted increased use Johnson suggests that organisations giving environment and empower of social media and online giving would should develop comprehensive fundraisers with information, knowledge help attract support for their cause, understanding of their internal and and insights. while others expressed concern that it external environment. “Undertaking an would compound the issue of charitable audit and review process is an excellent When looking to the future, the education competition. way to gain such understanding and sector is considerably more positive uncover any hidden potential in your Despite differences of opinion, it is about the philanthropic climate than the organisation”. third sector as a whole. Three quarters clear that online engagement is moving of survey respondents in the education from the periphery to the core of the Watch the sun rise on a new sector reported feeling optimistic about fundraising mix. While this will bring generation of donors both opportunities and challenges, it the future of philanthropy compared to “An ageing population will provide more is important that the education sector just 64% sector wide. According to OKP bequests and major gifts.” Managing Director, Julie Johnson, these embraces the change now and starts figures are reflective of her experiences growing its online presence. Johnson “There will be a transfer of wealth in the field. “Our clients in the education advises the development of an online from one generation to another sector are more positive about the future engagement plan that integrates with and generational change in causes of philanthropy than ever before. They your broader fundraising strategy. supported.” “A haphazard approach rarely leads can see the enormous potential that lies “The greatest change will be to success. Organisations need to be in building a culture of giving and are understanding how to meaningfully systematic and strategic in developing a starting to invest more in fundraising engage with and encourage 24-50 year plan that addresses the challenges and programs and donor development olds to become donors.” initiatives.” opportunities that are specific to their organisation.” Over the next 10 years, Baby Boomers will While it is impossible to predict the become the new “elderly donors”. Third Prepare for global economic future with any certainty, opening sector leaders foresee that this will lead warming dialogue with leaders in the third sector to a rise in the number of bequests and is the best way to determine key issues “Potential rise in unemployment and the major gifts being bestowed upon their shaping fundraising and philanthropy. continued negativity of state and federal organisations. However, at the same Participants in the most recent Giving politics could impact personal giving.” time, they are conscious of the need to Trends study were asked to share what engage with younger generations who they thought would be the greatest “The rising cost of living and slowing

36 Articulating who we are: A brand Re-branding identity case study By Lyn Armstrong M.Edplus By Nicole de Vries

In April this year, Brisbane collaboration and the sharing of ideas • Everyone is a marketer – the across departments. launch and ongoing cultural alignment Boys’ College (BBC) of your school’s identity does not remain Brisbane Boys’ College engaged external solely with the Marketing Department; launched ‘A New School consultants, Brand Council, to facilitate every person at your school is a brand the project. This ensured an objective ambassador, particularly staff. of Thought’, a brand idea and credible approach, particularly in to clearly articulate our the initial diagnostic phase when open • Building capabilities – most effective Your school’s brand is Some of the questions you can ask This is but the first part of the journey. and honest feedback was sought from marketers lead by connecting, inspiring are: In holding a mirror to our school and identity and defining key stakeholders. These insights and the and organising. Give your school’s seeing our reflection, we become ready to proactive involvement of all groups proved stakeholders consistent key messages to not just a slogan or a 1. What do you think is unique about our difference in the education embark on the next step of understanding critical in the development of the brand create a single marketing language and school? logo. It also represents how our community – current and future marketplace. idea and ultimately fostered a sense of approach across the organisation. ownership among the wider community. the emotions that your 2. What do you think is the main reason a parents and students – as well as the The project – led by Nicole de Vries, Adele • Think long-term – it is important to family would choose us? broader community see us. Only when Graves and Kyle Thompson – set out to A rigorous, staged process was communicate to your stakeholders, and company brings out in you have the full picture can you decide create a marketing campaign that would led to define our purpose, culture, 3. What would be the main reason a how to actively manage your brand to others. The brand of family would choose another school? not only provide increased visibility and competencies, values and beliefs, as truly reflect who you are. a unique positioning, but importantly well as the brand’s external positioning, your school is a set of 4. What part of what we do as a school also unite our entire school community to promise, personality and proof points. would we never compromise? ensure our brand was not just a promise, During the consultative period, a feelings and beliefs that Lyn but a promise delivered. 5. If we weren’t here, what difference workshop was held with staff to Armstrong determine organisational principles. past, present and future would that make to families in our area? M.Edplus An extensive consultation process of all stakeholder groups informed The principles are the foundation for You can also have fun with a range of students and families, Lyn has worked the creation of the brand strategy, to all interactions and are focused around projective techniques: staff and the broader in a variety generate organisational alignment, a conduct, with ‘on-brand’ and ‘off-brand’ 1. If our school was a person, how would of corporate clear definition of purpose and a strong behaviours expressed in the internal community associate you describe them? and school market proposition. The project also brand book developed by staff, for staff. most importantly your School Executive and Board, that the benefits of brand marketing roles resulted in creation of a new marketing These principles are also being inculcated with your school. 2. If our school was an animal, what identity to organisational change and over the last campaign and a number of marketing throughout the organisation to ensure would they be? enrolments are not immediate, but long 25 years. She materials in support of this. The brand consistency of experience. They are being term. Why does it matter? It matters because 3. If our school was a famous person, who is currently idea and campaign represents a distinct injected into Personal Activity Statements a strong brand is part of any successful would they be? the Director shift in school advertising from outcomes and will also inform professional Nicole de Vries of Marketing and Enrolments for (usually academic focused) to the human business. For your school, it means that The really important part of this is the development programs and HR strategies M.Edplus Ravenswood School for Girls. Lyn is the being. Since launching the campaign in families and the community know what next question: “Why do you say that?" including recruitment. is Director of you stand for, and how you stand out 2015 recipient of the NSW/ACT Chapter April, interest from prospective families Marketing While it can be interesting and fun to find In essence, ‘A New School of Thought’ from the competition. A strong brand Award for Excellence in Advancement – has been evident, with an increase at Brisbane out that some staff see your school as a now guides us in everything we do. It also inspires greater loyalty, as students Marketing and Communications. in the number of enquiries made and Boys’ College. leopard but the majority see it as a horse, provides a compelling reason to adopt and their parents believe your school applications received for April through to With a wealth the real insight comes from discerning an idea, or equally to reject it. It offers a offers something of greater value than August. of experience that staff generally see you as intelligent distinctive new visual identity. And it your competitors. It leads to increased in education and fast – with a hint of wildness! Beyond the campaign, the brand idea gives us a reason to communicate, and enrolments, increased retention, and a marketing, has provided a vehicle for storytelling. In importantly a cohesive framework in more engaged community. It is useful to try to summarise all those Nicole has essence, it has set BBC’s tone, enabling which to do so. We look forward to seeing thoughts into a presentation for your been responsible for developing and While your brand is all about us to clearly articulate our diversity which the full implications of this campaign as leadership team, so you can distil as a executing marketing strategy for several understanding the feelings it creates in is an inherent part of the school, and our time goes on and the full suite is rolled group the essence of your brand. This independent schools in Queensland. others, managing your brand starts with unity. For this reason ‘A New School of out in 2016. shared understanding also creates As Director of Marketing, Nicole has awareness of how your school sees itself. Thought’ has proven to be more than a consistency in how your school sees itself. effectively harnessed the power of digital You need to hold up the mirror to your slogan. It is a story that belongs to our and traditional marketing platforms to own face in order to see how others see Working through this also gives your entire community and one that brings KEY TAKEAWAY POINTS strengthen the school’s brand, community you. school another huge benefit over time. to life our guiding philosophy: ‘All about Because you, as an organisation, will have the boy’. Our approach demonstrates • Consult all stakeholder groups – profile and reputation within the private It’s useful to talk to your school leadership a clearer and more consistent sense of how we think differently, and importantly extensive consultation with a variety school market. team, members of both your teaching and of people within your community will what you stand for, those activities which highlights our thought leadership on boys’ Nicole was recently part of the support staff and, if you can, members ensure essential buy-in. Try to do this perhaps no longer reflect who the school education. management team for the school’s of your school board. It’s good to make is are more easily jettisoned and decisions face to face, in place of online surveys and Our strategy has provided a catalyst for branding project, to articulate BBC’s an appointment, choose occasions when regarding new initiatives are more easily emailed feedback. cultural change. Staff were proactively identity as a critical strategic driver for staff have more time to focus and reflect. made, as there is much clearer sense of: engaged throughout the process and as • Aspire beyond the education space how the College behaves, communicates “Does this help or hinder in reflecting who a result have expressed a renewed sense – don’t limit yourself to comparisons with and connects with its internal and we are?” of energy and passion for what they do, other educational providers; look to global external communities. not to mention strong ownership of the brands for inspiration. brand idea. It has also facilitated greater 38 Face2Face November 2015 Face2Face November 2015 39 New Members Welcomed Member Institutions Please direct all membership enquiries to [email protected]

Abbotsleigh NSW College House NZ Kilvington Grammar School VIC Action Words Concordia College SA Kincoppal-Rose Bay NSW All Saints Anglican School QLD Cooloola Christian College QLD King's Christian College QLD All Saints' College WA Coolum Beach Christian College QLD King's College NZ Anglican Church Grammar School QLD Cornish College VIC King's School NZ Annandale Christian CollegeNSW Cranbrook School NSW Kingsway Christian College WA Annandale Christian College QLD Cromwell College QLD Kingswood College VIC ANU Japan Institute, Australian National Currambine Primary School WA Kinross Wolaroi School NSW University ACT Dakin Mayers & Associates Knox Grammar School NSW Aquinas College SA Danebank Anglican School for Girls NSW Korowa Anglican Girls' School VIC Aquinas College WA Deakin University VIC Kristin School NZ Aranmore Catholic College WA Design by Look La Salle College WA Arden Anglican School NSW Dilworth Trust Board La Trobe University VIC Artful Fundraising Diocesan School 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Face2Face November 2015 41 Ormiston College QLD St Andrew's College NZ The Hills Grammar School NSW Ormond College VIC St Andrews Lutheran College QLD The Hutchins School TAS Our Lady of Mercy College Parramatta NSW St Andrew's School SA The Illawarra Grammar School NSW Overnewton Anglican Community St Augustine’s College – Sydney NSW The John Berne School NSW College VIC St Bede's College NZ The King's School NSW Oxford Falls Grammar School NSW St Bernard's College VIC The Knox School VIC Oxley Christian College VIC St Catherine's College UWA WA The Lakes College QLD Pacific Lutheran College QLD St Catherine's School VIC The Mailing House Palmerston Boys' High School NZ St Catherine's School Waverley NSW The Peninsula School VIC Enhance community engagement, drive Palmerston North Boys' High School NZ St Columba College SA The Scots College NSW Parklands Christian College QLD St Columba's College VIC The Scots School Albury NSW Penrhos College WA St Cuthbert's College NZ The Scots School Bathurst & Lithgow NSW Perth College WA St Edmund's School and St Gabriel's The Southport School QLD process efficiency and reduce compliance risk. Perth Modern School WA School NSW The Springfield Anglican College Qld Photo Hendriks St Francis de Sales College SA The University of Auckland NZ Pittwater House School NSW St George Christian School NSW The University of Auckland Business PLC Armidale NSW St George's Anglican Grammar School WA School NZ PLC Melbourne VIC St George's College WA The University of Melbourne VIC PLC Sydney NSW St Gregory's College NSW The University of Queensland QLD Prendiville Catholic College WA St Hilda's Anglican School for Girls WA The University of Western Australia WA Business Solutions for Education Presbyterian Ladies’ College WA St Hilda's College, the University of Thomas Hassall Anglican College NSW Prince Alfred College SA Melbourne VIC Tintern Schools VIC Pymble Ladies' College NSW St John's Anglican College QLD Toorak College VIC Queen Margaret College NZ St John's College (University of Sydney) NSW Toowoomba Christian College QLD Queensland University of Technology QLD St Joseph's 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Saint Ignatius' College SA St Paul's Collegiate School NZ University of Waikato NZ Saint Ignatius' College Riverview NSW St Paul's Grammar School NSW University of Wollongong NSW Saint Kentigern Boys' School NZ St Peter's Cambridge NZ University Senior College SA Saint Stephen's College QLD St Peter's College SA Victoria University of Wellington NZ Samuel Marsden Collegiate School NZ St Peter's Girls' School SA Victory College QLD Santa Maria College VIC St Peters Lutheran College QLD Villa Maria College NZ Santa Maria College WA St Peter's Woodlands Grammar School SA Waikato Diocesan School for Girls NZ Santa Sabina College NSW St Philip's College NT Walford Anglican School for Girls SA SCEGGS Darlinghurst NSW St Rita's College QLD Wanganui Collegiate School NZ Scone Grammar School NSW St Stephen's School WA Wellesley College NZ Scotch College VIC St Ursula's College QLD Wellington College NZ Scotch College WA St Vincent's College NSW Wenona School NSW Scotch College Adelaide SA St. 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Advancement Office reports to CEO in a coordinated and strategic manner. Breaking • Present solutions – not problems! 'Eat Pizza'- Make new friends Applying this to Advancement • Once this is in place, meet with other Management can assist by embracing Often staff working in the areas of departments in the institution. Eat pizza! joint decision making and not allowing Advancement, will report that silos are isolated individuals or departments to rule present in their institutions, yet their This will advance your institution, the day. They need to champion stories conduct is often a prime example of it resulting in major changes to the culture Down the Silos that honour collaboration and illustrate and its consequences. Sometimes our and focus. That’s why you are all there! silo breaking. They need to reward teams work environments make it seem like we and team work – maybe even picking up are still at high school ourselves. Cliques 10 silo breaking tips for By Neil McWhannell the bill for the pizzas! develop, groups become insular and leaders it becomes nearly impossible to cross the divide. Many of these departments 1. Set the example – silos can only be typically work in isolation, not sharing addressed when leaders are committed to resources and working for their own creating a strong organisational culture of ends. Incredibly, many have their own communication and trust, and when they databases which, as we have seen, are constantly exhibit the behaviour they'd highly inefficient and effective. like to see in their employees. Try not to be too hierarchical.

Breaking down the Silos and resists change. These are groups change. They must have a commitment Create a non-linear collaborative model or departments within an organisation to perpetuating the right systems and where people know their roles and Eat Pizza. Surely that could not be healthy that work in a vacuum with little practices to sustain integrated, cross- understand the roles of others. for you, I hear you say! Well nothing could functional access to other groups, or little trained operations. 2. Evaluate – it's difficult to handle be further from the truth. As you will read, communication with them. When you Silo breaking is often painful and slow, an issue when you haven't accurately the process of eating pizza has potential have silos, people have little interest in but is achievable. It should begin with measured it first. Survey your staff to have a marked and positive influence understanding their part in the success of Teams work best on you and your institution. the leader and the executive forming and ask about engagement and job the organisation as a whole. Departments Proactive measures can be undertaken satisfaction. If you suspect silos are the focus on guarding turf rather than on to develop leadership skills and attitudes root of your organisation's problems, call in engaging colleagues outside their group. that enhance collaboration. A change of a third party to conduct interviews, collect People in command and control positions mindset and process then needs to occur So how can eating pizzas work for those information and assess what's going on. don’t reach across the organisation. to ensure measurement of performance working in Advancement? First, these 3. Communicate, communicate, They primarily move information and in terms of teams. This open process will departments can sort out their own communicate – effective communication decisions vertically, never across to other allow and encourage the best solution domain and set the example for the institution, before tackling the executive is key to preventing or breaking down or teaching staff. silos. Effective communication in your organisations doesn't just mean giving • Get to know each other and find out people a heads up. Ensure you plan for exactly what is being done and how each strategic discussions with your direct department can support the other. reports. Within reason, ensure there's full • Work on joint projects, facilitate the disclosure, so that everybody's operating sharing of ideas and presentations, on the same information and that will lead a clear picture of how the organisation present to the institution so that a profile back to a shared understanding of where could look without silos, defining specific is established and understood. This will you're going. Many institutions have seen silos silently behaviours that enhance collaboration. and insidiously develop, as they have help to raise awareness of the different To maximise collaboration, knowledge, grown or when new appointments have Departments need to meet and eat pizza! roles in the institution and the purpose of creativity and confidence it is suggested been made. Silos grow inwardly; they These gatherings necessitate careful to be achieved regardless of the source. the differing roles. that management works to reduce isolate talent. They are inefficient, as planning with an agenda of ascertaining Systems need to be inclusive rather than • Eat pizza together! unnecessary long and frequent meetings, resources are often duplicated rather than what exactly each other does and how exclusive. Essentially, they should show implements a cross-departmental shared. Silos slow progress, can dampen they can assist each other to achieve and demonstrate maximum transparency • Remove the ‘them/us’ culture and training/education system, and enthusiasm and create paranoia. They departments. their goals. The leadership team should and information sharing. replace with ‘we’. encourages constructive feedback from cause people to act for their own benefit, organise joint projects, facilitate the outside departments. When that happens, there is no growth, • Acknowledge each area’s role, expertise often in self-protective actions that can sharing of ideas and presentations, So what will be the results of eating all the organisation is going nowhere. The and skills. damage others. They hinder networking present to the institution so that a profile that pizza? 4. Strategic plan – ensure that your challenge for leaders is to get rid of the organisation has an up-to-date strategic and essentially focus on individual good is established and understood. This will • Institutional focus and clarity will be • Develop a long term plan with a shared silo mentality. plan and that everyone understands it. over organisational good. The silo and help to raise awareness of the different enhanced. set of goals. those in it may appear to win the battle, roles in the institution and the purpose When everyone knows where they fit in but others and the organisation will, in of the differing roles. New friends will be • The institution will operate far more • Share resources. and how their contributions impact the Silos are great for storing things, efficiently and effectively. organisation as a whole, they may be more the long run, lose the war. made and a shared sense of purpose and • Meet regularly to discuss progress and but counterproductive and often inclined to reach out across silos to ensure focus will be developed. • Resources will be shared – resulting in highlight any issues or major activities destructive to organisations. that goals are accomplished. At the start it may be seen as meeting the significant cost savings. that may impact the team. Avoid the cat fights 5. Transformational vision – having So how do you break down or deconstruct enemy – but as they say, keep your friends • People will work collaboratively for the • Develop one shared database! a strategic plan is essential, but almost An institutional leader will also often silos? A strong leader is essential in close, but your enemies even closer! This observe that the presence of silos slows this process to guide and encourage initial meeting will assist to break down the essential mind and institutional

44 Face2Face November 2015 Face2Face November 2015 45 more important is developing your 7. Eat pizza – life doesn't have to be identify benchmarks for success and transformational vision. This shows all work, all the time. Give staff the delegate specific tasks and objectives to the impact of what you are doing for opportunity to socialise and build other members of the management team. those in your care. The actual teaching, relationships. Facilitate departmental Each employee must be accountable the buildings, the values you share or meetings in a relaxed environment against their assigned task. It is not staff you chose will all have a profound where people not only socialise but also uncommon that a large amount of inertia influence on the lives of the students discuss what they do and how others can is needed to keep the momentum going. who pass through your gates. If you can positively assist them. This will break Teams thrive on routine and constant espouse what this is and all your team down silos and lead to a far more effective reinforcement. share it with passion, you will thrive. and efficient organisation and much more The results will be: Parents will choose your institution, harmonious and collegial staff. students will flourish, fundraising will • Shared sense of purpose and vision 8. Tell stories – every organisation have a purpose and be much more has wonderfully inspiring stories that • More productive staff successful and everyone will value the illustrate the impact its work is having part they play in this whole process. • Sense of trust on the community. Begin sharing stories 6. Say thank you – it's difficult for staff or photos with staff to remind them of • Increase in capacity and energy to be open and trusting when they feel the bigger picture and show them how under-appreciated. Recognise staff for important their contributions are. • Greater efficiencies and budget savings their contributions to the institution, 9. Establish common platforms and • Everyone has something to contribute, and acknowledge when they make extra systems across the company – this will and everyone can learn from someone else effort to get things done. By noticing give people access to the same data and and addressing those instances where • Lower staff turnover information. This discourages information people have helped you, you develop hoarding and will ensure data is accurate, • Loyal and supportive community a positive culture of everyone playing up to date and effectively used. a vital role in the success of the entire • Increased financial support for key organisation. Give kudos to executives 10. Execute and measure – it is projects. and management teams who are able to important that once this goal is defined, Remember that all boats rise with the successfully establish a unified, common it is also measured accurately. The tide… goal and understand how the various leadership team must establish a time parts of a whole intertwine. frame to complete the common goal, Neil McWhannell JP GAICD CEO Educate Plus

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Celebrating 3

46 Face2Face November 2015 SCOTS PGC College recently launched its whole new, responsive website designed and developed by DesignByLook turning your homepage into a hero

if there’s one thing to get right with your website, it’s your homepage, says school website specialist, Brady Downes Is Your websIte from DesignByLook. DelIverIng results? It is the most valuable piece of real estate in 3. Headlines – Within three seconds your website your school’s marketing arsenal and usually the needs to answer ‘what does this site offer me?’. first place prospective and current families go for Headline copy needs to be succinct and pertinent information and it’s where they stay the longest. to the reader.

As the single most visited page on your website, 4. Features and Benefits – Your homepage needs your homepage typically receives more than 50% of to feature the main elements of your school that you visitor traffic. And it is the first visual contact that want them to see/visit. It needs to direct them where DesignbyLook has extensive experience in designing someone has with your school so you want to make to go but most importantly it needs to answer WHY? Your website is your biggest and developing fully responsive, purpose-built school the best impression possible. marketing asset and as such needs websites that connect and engage with existing and Brady Downes is the 5. Primary Calls to Action – Calls to action drive prospective families in a cost-effective manner. Managing Director In order for a homepage to be successful it needs conversions and this is the main purpose of your to be well designed, well written and to meet its purpose and contain key elements that website. It needs to funnel your visitors. You want our naTionaL websiTe awarD wins incLuDe: of DesignByLook, attract traffic, educate your visitors and convert to provide a clear path of where they click to find out highly functional. More importantly it a design agency them to customers. Simple enough surely? more or ‘buy’. needs to deliver enrolment enquiries centre for marketing schools that specialises in At DesignbyLook we like to think homepages are 6. Copy – Well-worded copy is essential to enable and engage your school community. 2015 Gold award St Paul’s websites and visual like the cover of magazines, they should be very SEO but also convey your key selling points and the Anglican Grammar School appealing but also direct the reader to the areas emotive connection your visitor will have with your communications that they want to go and ‘sell’ all the highlights school. for schools. They inside. Moreso the homepage should also drive 7. Credibility – Adding known names or testimonials develop cost effective, visitors into some type of action – be it to tour educate plus national awards the school, download the prospectus or fill out an can be a powerful indicator of trust. Quotes and 2014 Stuartholme School marketing materials enrolment enquiry form. photos can help bring this trust to the fore.

and fully responsive We’ve worked with over 14 schools now on their 8. Speed – If your website doesn’t load quickly, you Take our websiTe performance TesT: websites inclusive websites and have a formula for websites that will lose engagement fast. It also aids effective SEO Is your hompage effective and of strategy, design, engage, perform and convert. We see 10 keys to and conversion. Slow websites have lower rankings. 1 centre for marketing schools Homepage Success as critical to ensuring your driving calls to action? 2013 silver award development, website gets the return on investment you have 9. Mobile friendly – Over 70% of people view websites The Springfield Anglican College Do the pages load quickly? photography and made. They are: on mobile, so it is essential for your website to be 2 responsive. This improves the user experience and Is your website fully responsive and copywriting. 1. Navigation – Visitors need clear pathways also your Google page rankings. 3 easily viewed on a smartphone? around your site. Navigation needs to be simple, easy to follow and ideally just two clicks to find what 10. Brand – If your website isn’t ‘on brand’ and 4 Can you navigate the site easily you’re looking for. consistent in brand identity with the rest of your and find pages within two clicks? marketing collateral your visitors will be confused as 2. Visuals – Visuals should reflect your brand to your professionalism and marketing message. 5 Is it on brand and consistent with talk to us toDaY essence and the key messages of the site. They all your marketing collateral? DesignbyLook : e: [email protected] need to highlight your features and attributes like p: 07 3394 8555 w: designbylook.com.au Book a tour.

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