> November 2015 Featured articles: Educational Institutions in the Connecting the dots Decade of Transformation Re-branding Mark McCrindle Creating the next generation of Mentoring for success Advancement Practitioners 2016 International Conference 'Eat Pizza' - Breaking Down the Silos Training your way to success Contents Publication of Educate Plus 04 From the Chair 29 Can phone campaigns work in ABN 48294772460 05 From the CEO schools? Editor 31 Looking beyond the event Neil McWhannell 06 The next generation of CEO Advancement Practitioners 33 Connecting the dots Advertising enquiries 09 Biennial International Conference 35 Augmented Reality Georgina Gain 10 Educational Institutions in 36 What does the future hold for Operations Manager the Decade of Transformation: philanthropy in education? Educate Plus Australia Towards 2025 38 Re-branding T/F +61 2 9489 0085 12 Social Media [email protected] 41 Member Institutions www.educateplus.edu.au 14 Mentoring for Success 44 'Eat Pizza - Breaking Down the Cover Photo 16 The Waiting List Silos 2015 Certified Advancement Practitioner 48 Turning your homepage into a hero Training Course, Adelaide 19 NSW Layout by 20 VIC/TAS Briony Tyree 21 QLD Educate Plus Marketing & 23 NZ Communications Manager 24 WA Printed by 27 SA/NT Lindsay Yates Group 51 Whiting Street, Artarmon NSW 2064 (02) 9437 4827 SYNERGETIC Paul Richardson, Managing Director Management Systems [email protected] Face2Face November 2015 1 potentiality www.ptly.com 2015 Board Members Your Educate Plus Support Team Patrick Kelly F.Edplus Chairman CLOUD BASED Business Development Manager COMMUNITY St Patrick's Technical College, SA John Collins F.Edplus FUNDRAISING Vice Chair Business Revelations SYSTEM Di Lawrence F.Edplus Fundraising is only Director of Development Brigidine College Part of the picture St Ives, NSW Chanel Hughes F.Edplus • Lost Member Search Engine Educate Plus Training Manager & Board Tertiary Advisor LOCATE • Data cleansing campaign Driven Outcomes > • Social network hub • Missing Members module Graham Brown F.Edplus AFAIM • Automated event propagation…and many more! QLD Chapter President Development Officer Northside Christian College, QLD • Archive module Sharee Kinnaird F.Edplus ENGAGE • Business directory with geolocation SA/NT Chapter President • Jobs board Director tatu, SA • Games & competitions > • Mobile / Tablet compatible Catherine Boyer M.Edplus • Facebook App with Single Sign-on NZ Chapter President • Mentoring…and many more! Philanthropy & Fundraising Woodstock Consulting Limited Mandy McFarland F.Edplus Chair of Marketing Committee • Identify future donors with an Engagement WA Chapter President ADVANCE • Leaderboard and Timeline Director of Advancement St Catherine’s College UWA • Telephone campaign integration • Complete Fundraising database Maria Mercuri F.Edplus • Campaign management with social propagation Picture left to right: Michelle Strawbridge VIC/TAS Chapter President Finance Manager and fund-raiser sub pages Manager, Development and Neil McWhannell Advancment Educate Plus CEO Mimi Louie • Complete event management …and many more! Administration Assistant Methodist Ladies’ College Georgina Gain Educate Plus Operations Cathie Vickers-Willis Manager VIC/TAS Chapter Bruce Perry F.Edplus Administrative Support Officer Chanel Hughes NSW/ACT Chapter President Educate Plus Training Manager Jill Rodgers Registrar NZ Chapter Administrative St Andrew’s Cathedral School Briony Tyree Support Officer Educate Plus Marketing & Communications Manager | | Face2Face November 2015 3 From From the Chair the CEO Long may it be so! We are proud to say that 2015 has been a significant one in the Educate Plus has also continued to 200 people will have completed at least history of Educate Plus. The strategic develop a wide range of strategic one of the courses. It is our hope that At my first ADAPE Board meeting Educate Plus was founded move by the Board to establish an partnerships with like-minded or in time these will be a prerequisite to back in March 2011, the significant by members for members. ‘Institutional’ membership category associated groups across the globe. These people being employed in our sector. With item of business for the weekend was has seen total membership significantly partnerships are enhancing our resources 2016 being the International Conference an examination of results from our increase to over 1300. This real benefit of and networks thereby helping us to year, we will only be holding one round association’s first major Member Survey. this change has been to allow Educate remain abreast of the latest developments, of training and is planned for Sydney in The survey had been commissioned Plus to support a much wider group of share resources and esnure do not early May. by the Board the previous year and people. reinvent the wheel when developing new During the year I have had the pleasure was undertaken by MMG Education. " initiatives. of attending all bar one of the Chapter This expansion has necessitated the A comprehensive report was tabled for expansion of our staffing team which now Conferences. The quality and size of discussion at the meeting with the aim Recent partnerships include AISAP comprises of: these continues to grow exponentially. to assist us in developing the strategic certainly reflected this. It was a clear Our chapters, and the activities that – Association of Independent School Admission Professionals – US, ASBA My sincere thanks and congratulations path ahead for the then Association of intention that the development of formal are undertaken within them, are the • Neil McWhannell – CEO to all those who have served on the Development and Alumni Professionals in training would place on the landscape for lifeblood of Educate Plus. Working with – Association of School Business • Georgina Gain – Operations Manager Administrators, SIEBA – Schools various Conference Committees. It Education. employers throughout Australia and New and for our members to shape the future has been most heartening to hear the Zealand a new certification seen as a pre- of our profession through advocacy, the • Michelle Strawbridge – Finance International Education Business I was reading through my documents feedback from members who reflect on requisite for employment in the field of building of networks and the development Manager Association – NZ and ABSA – Australian from that meeting recently and was the growth in size and professionalism of Educational Advancement. The numbers of professional learning programs, is Boarding Schools Association. This is pleasantly reminded of what momentous " • Briony Tyree – Marketing and addition to existing partnerships with our organisation. We will not be resting of members who have now undertaken a greatly rewarding experience that I achievements had been made by our Communications Manager on our laurels as there is still much to do Educate Plus training has no doubt commend to you. CASE, FIA, FINZ, IDPE and MACE. association as a direct result of member as we work to further enhance our value furthered this aim. • Chanel Hughes – Training Manager feedback provided some five-six years Patrick Kelly F.Edplus As you will read later in Face2Face, proposition and support services. planning is well underway for the 2016 ago. We are proud to say that Educate Plus was Chairman • Cathie Vickers-Willis – VIC/TAS International Conference. I am most As members will have now seen, we have founded by members for members. On Administration Officer The most readily apparent change to our just launched our new website. We hope the evidence of what has been achieved grateful to those who have offered their organisation has undoubtedly been our the improved functionality, best practice over the past few years stemming from • Jill Rogers – NZ Administration Officer services on the Conference Committee. name change. The rebranding as Educate design will ensure this is a valuable tool that 2010-11 Member Survey, I believe This is the most diverse committee to Plus in 2012 was in direct response to • Mimi Louie – General Administration for members. My thanks for the Board that this is a mantra that we can proudly date with representatives from each members seeking ease of recognition Support Sub Committee comprising Mandy continue to profess. chapter. The Committee is developing in our professional community for the We have also developed a much wider a first class professional development McFarland, Di Lawrence, Sharee Kinnaird work we do and the role played by the Long may it be so! reach and influence with many Principal program along with some social events and Patrick Kelly who have driven this. association as its peak member body. With that sentiment in mind and groups and have been invited to address that will be sure to impress all. We I wish all members a happy conclusion to Possibly even more noteworthy, with most of our chapters about to a number of influential Principal and hope that many delegates will consider the year and look forward to continuing to however, has been the highly conduct their annual general meetings, Business Manager Groups.. These bringing their partner and families as service you in 2016. interactions can only enhance a greater the Gold Coast Tourism Corporation is successful introduction of our Certified I encourage all members to consider Neil McWhannell JP GAICD Advancement Practitioner training taking a more active role in your understanding of our work and benefit offering a wide range of incentives. our