LIVING & DESIGN 2014
Attendees Plans for attracting visitors Information Activities
Attract buyers and participants from the housing The LIVING & DESIGN fair will draw potential buyers from Information will be sent out by the organizer and exhibitors, and interior industries in Japan and abroad. related industries in Japan and abroad. and other forms of PR will be done up until the opening of LIVING & DESIGN 2014. Construction and Real Estate: Invitation by DM: Interior coordinator, Interior decorating businesses, Invitations will be sent to persons in related Exhibitors’ list Architectural design office, Construction and industries in Japan and abroad. Each exhibitor will be provided a web space as a useful tool housing manufacturer, Upholstery businesses, Remodeling contractors, other Use of the internet: for company promotion. E-mail will be sent to related persons. Information on all exhibitors Poster Retail and Circulation: will be posted on an official website. Poster / Invitation Retail trade, Specialty shops, Department stores, General merchandising store, Mail-order business, Media Coverage: Trading companies, Importers, wholesalers, other Overseas; INTERNI, DDN, METROPOLIS Invitation Domestic Magazines; AXIS, ELLE DECO, Service Business: Nikkei Design, Shotenkenchiku, other Hotels and restaurants, Leisure facilities, Public Domestic Newspapers; Asahi, Mainichi, Nikkei, facilities, other Sankei, Yomiuri, Senken, other Domestic TV; NHK, Asahi, other Floor Plan Web; AXIS JIKU, Excite.ism, other The organizers will indicate booth locations of each exhibitor on the floor plan and provide it to visitors.
Floor Plan Guide to Participation LIVING & DESIGN 2013 Final Report Access
Title: LIVING & DESIGN 2013 LIVING & DESIGN 2014 will provide opportunities Theme: renovating the home and lifestyles- TOTAL INTERIOR- Kansai International Airport Period and hours: November 27 (Wed.) - 29 (Fri.), 2013 10:00 - 18:00 (17:00 on the last day) JR Line Limousine to meet others and do business under the theme Venue: Osaka International Convention Center (Grand Cube Osaka) Nankai Line approx. approx. approx. 30min. 1hr 5min. 60min. of “renovating the home and lifestyles.” Exhibition scale: 2,600㎡ Number of exhibitors: 113 (Japan 92, Overseas 21) Number of booths: 116 (Japan 100, Overseas 16) Namba Station Number of overseas exhibitors: 5 Countries (Canada, Italy, Korea, Thailand, U.S.A) Subway Number of attendee registrations: 6,771 approx.2min. Special event: Seminars and Conferences
JR Line Questionnaire for Exhibitors: Awaza Station Osaka Station Oct.15wed.-17fri., 2014 Result of participation Contracts expected Number of visitors By foot Taxi approx.10min. approx. 10:00-18:00 17:00 on the last day ③1% ④ 0% ③4% ④ 0% 10min. ②1% Osaka International Convention Center ②11% ③14% [Grand Cube Osaka] ②19% Osaka International Convention Center LIVING & DESIGN Organizing Committee Yamagen-building, 2-6-9, Koraibashi, ① 88% ① 85% ① 77% Chuo-ku, Osaka 541-0043 Osaka Intl. (Itami) Airport Tel: +81 6 6210 1969 Fax: +81 6 6210 1968 Osaka Monorail mail: [email protected] Airport Bus approx.3min. ① Excellent・Good ② Fair ① Expected ② No chance ① Excellent・Good ② Fair approx.30min. ③ Satisfactory④ Unsatisfactory ③ Not for business ③ Satisfactory ④ Unsatisfactory
Hankyu Takarazuka Line Questionnaire for Visitors: Hotarugaike Station.
Purpose of visit Job title Business categories Hankyu Line ① 6.7% approx.14min. ⑥ 0.8% ⑬0.9% ⑭8.1%
⑦ 16.3% ⑫10.7% ④19.1% ① 22.5% JR Line ①30.9% ② 22.5% ⑪ 2.5% Osaka Station Umeda Station ⑤9.9% Taxi ④4.8% ②15.7% ⑩14.7% City Bus approx. City Bus approx.15min. 10min. approx.15min. ③ 38.9% ③42.6% ②5.6% ⑨0.4% ③13.3% ⑧0.3% ⑦3.4% ⑥4.4% ④4.2% Osaka International Convention Center ⑤0.7%
① Purchase of products ① Management executive ① Construction / Housing manufacturer ⑧ Hotel ⑨ Restaurant Osaka International Convention Center (Grand Cube Osaka) ② Collection of information ② Executive job ② Interior Coordinator ⑩ Manufacturer 5-3-51, Nakanoshima Kita-ku, Osaka 530-0005 Japan ③ Studying the interior market ③ Job worker ③ Architect office / Design studio ⑪ Related institutions ④ Visiting special events ④ Other ④ Shop / Retail store/ Department store Organizations ⑤ Attending seminars / Large scale retail outlet ⑫ Student ⑬ Press ⑥ Considering participation in next show ⑤ Mail order house ⑭ Other ⑦ Other ⑥ Trading house / Importer ⑦ Distributor / Wholesaler
LIVING & DESIGN Organizing Committee Yamagen-building, 2-6-9, Koraibashi, Chuo-ku, Osaka 541-0043, JAPAN Tel: +81 6 6210 1969 Fax: +81 6 6210 1968 info＠living-and-design.com www.living-and-design.com LIVING & DESIGN 2014
All-time high of 99% of exhibitors in 2013 Outline with a strong prospect of gaining future business
Title LIVING & DESIGN 2014 Supporting Organizations (scheduled) The high grade content of Living & Design is second-to-none amongst peer tradeshows. Period & Hours Ministry of Economy, Trade and Industry ／ Ministry of Land, Infrastructure, Transport and Tourism ／ Osaka Prefectural Government ／ Osaka City Government ／ The Osaka Chamber of High percentage of commercial exhibitors with strong prospects of gaining business Commerce and Industry ／ Kansai Association of Corporate Executives ／ Architectural Association of Japan ／ DAS Designers Association ／ Glass Manufacturers' Association of Japan ／ Japan The most important aspect for exhibitors of a B-to-B tradeshow is that it leads to business. October 15 (Wed.) - 17 (Fri.), 2014 Association of Home Suppliers ／ Japan Chain Stores Association ／ Japan Construction Material & Housing Equipment Industries Federation ／ Japan Department Stores Association ／ Japan Federation of Interior Planner’ s Association Japan Furniture Industry Development Association (JFA) Japan General Merchandise Promotion Center (GMC) Japan Industrial Designers' 87.8% ／ ／ ／ Living & Design has since its inception drawn a high percentage (almost 90%) of commercial 09 10:00-18:00 (17:00 on the last day) Association ／ Japan Institute of Design Promotion (JDP)／ Japan Interior Architects / Designer's Association ／ Japan Interior Industry Association ／ Japan Lighting Coordinate Association ／ Japan Lighting Manufacturers Association (JLMA) Japan Office Institutional Furniture Association Manufactured Imports & Investment Promotion Organization (MIPRO) Nippon Interior 10 91.5% Venue Osaka International Convention Center ／ ／ ／ exhibitors with strong prospects of gaining business. This figure has been 98% or higher the last Fabrics Association ／ Osaka Association of Architects & Building Engineers ／ Osaka Association of Architectural Firms ／ Osaka Design Center ／ Osaka Housing Revitalization Forum ／ Osaka (Grand Cube Osaka) Urban Industry Promotion Center Residential Renovation Promotion Council The Association for the Promotion of Traditional Craft Industries The Japan Direct Marketing Association The two years in a row and hit an all-time high of about 99% in 2013. By continuing to build bridges 11 90.0% ／ ／ ／ ／ 5-3-51, Nakanoshima Kita-ku, Osaka Japan Institute of Architects (JIA) ／ United Societies of Design, Osaka (USD-O) ／ Foreign Embassies and Consulates General of participating countires. between exhibitors and visitors, Living & Design is contributing to everyone’s business not only 12 98.3% 530-0005 Japan Publicity Collaboration U-30 Under 30 Architects Exhibition during the tradeshow period but throughout the year as well. 13 98.9% Organizer Admission Fee ￥1,000 (Free for pre-registered visitors and visitors with an invitation) year LIVING & DESIGN Organizing Committee Expected scale Main exhibition scale: 2,600 ㎡ Number of Booths: 120 Number of visitors: 10,000 Classification of Exhibits Booth and Rental Fees
Housing Accommodation, Renovation Home Textile Normal booth ¥334,800 (incl.tax) Normal booth image House components, Curtain, Carpet, booth (9 ㎡ , 3m×3m) Building material, Bedclothes, ・The Secretariat will install booth Renovation, other partitioning at a height of 2.7m. 2.7m New material, If exhibitors don’t need partitioning panels, other please inform the secretariat.
・All booths are to be carpeted. 3m 3m
Furniture Interior Decoration One special package booth ¥496,800 (incl.tax) Furniture, other Interior accessories, These special preparations are limited to one booth. Table wear, （9 ㎡ , W3m×D3m×H2m） Kitchen accessories, Traditional arts & crafts, Fresh encounters every year for both new and repeat exhibitors One special package booth will include fixtures such as wooden booth partitioning panels at a height of other 2.7m, Punch carpets, Halogen arm spotlights, Socket outlet, Fascia and Company sign. 2013 set the stage for the fifth Living & Design. The compact space was intelligently packed to the edges with content that promoted new encounters between visitors and exhibitors. The organizers will confirm the details of one special package booth for 2014 later. Every year, after looking back on results, we are making efforts to develop the industry sectors to welcome various visitors, some of whom have potentials to enhance business of the repeat Lighting Household Equipment 2012/2013 one special package booth for reference exhibitors, and others be targeted by the new exhibitors. As a result, even exhibitors who have shown every year since 2009 remained extremely popular and stayed busy throughout the full Lighting, LED, other Kitchen system, 2013 2012 three days. Bath system, Bathroom equipment, Toiletry product, 2.7m Very little distance between the exhibitors and promoters Air conditioner, other 2.7m 3m
1.5m 3.6m One distinguishing characteristic of Living & Design is that there is very little distance between the exhibitors and producers. Home Electronics Designing & Planning 3m 1.8m Because the exhibitors can directly voice their opinions and those opinions, no matter how trivial in nature, are carefully Digital appliance, Interior/ ・ In line with the theme of LIVING & DESIGN, booth construction and decoration should incorporate Home theater systems, Architectural designers, a high sense of design. applied to operations, Living & Design is a tradeshow produced in association with its exhibitors. other Creator ・ The organizers will allocate booth locations and notify each exhibitor. (Interior coordinator), ・ The secretariat will examine the products to be exhibited and will decide whether to accept the other application to exhibit or not. Applications may be turned down. An expanding network of exhibitors and visitors ・ Booth’ facilities and specifications may change. Booth’ configuration may change based on zoning. across Japan ・ Special Events Acceptance for Schedule Launched in 2009, Living & Design has gradually become known amongst industries and across Japan, and expanded its footprint as a tradeshow. What began with exhibitors and visitors in and around the Kansai has grown in scale to a application Forums and Seminars (Wed.) nationwide draw. Deadline for Registration July 2 , 2014 A variety of forums and seminars presented July 2 (Wed.), 2014 Briefing exhibitors / Distribution of by guests from related industries. August Even before the deadline, acceptance fairgrounds plan and exhibitors’ manual An ultimate goal of raising the bar and sparking industry of applications will close when all booth September - October areas are filled. The organizer may require a Submitting required forms as a whole company profile and catalogues of Moving-in of exhibits and booth assembling October 13 (Mon.) to 14 (Tues.) products to be exhibited and plans for LIVING & DESIGN Oct.15 (Wed.)-17(Fri.) Since its inception, Living & Design has led the industry largely because of the detailed attention that producer Toshiyuki Kita, creative director Yoshihiko Mamiya and coordinator Reiko booth decorations to be submitted in advance. Moving-out of exhibits and booth dismantling Oct.17 (Fri.) Kawakami have paid to concepts, floor plans, etc. With an ultimate goal of activating industry and, by that measure, stimulating domestic demand, Living & Design is in a completely different position than other tradeshows. This is why it features upscale content and produces upscale results. Coordinators
LIVING & DESIGN Executive Producer LIVING & DESIGN Creative Director LIVING & DESIGN Coordinator Toshiyuki Kita Yoshihiko Mamiya Reiko Kawakami
Product Designer Spatial Designer Interior & Textile Designer Design Producer Founded infix design inc. in 1991. President, Form SKR Design Studio & President, Japan Interior Designers’ Is involved with all aspect of spatial Skandic House Co., Ltd. / Director, Japan Association /Professor, Design Department, design from all genre of interiors to Interior Designers’ Association Osaka University of Arts architecture, noting first and foremost Vice President, The Scandinavian Has been internationally active as an his spatial designs of restaurants and stores across Japan. Architecture and Design Institute of Japan environmental and industrial designersince 1969. Active mainly as an interior and textile Received the Compassod’ Oro award from the Italian art designer for public spaces. Association of Industrial Design in 2011.