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Food Report Romania 2016

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Food Report Romania 2016 FOOD MARKET IN ROMANIA 2016 Food Sector in Romania 2016 SUMMARY I. General Overview of Romania 2016..................................................................... 10 1. Basic Country Information ................................................................................ 10 2. Economic Indicators......................................................................................... 11 II. Chapter 1 - Food Retail Sector in Romania ......................................................... 15 1. Current dynamics and factors influencing the development of food retail ......... 15 2. International food modern retail players - profiles and analysis ........................ 18 3. Local / regional food retail players - profiles and analysis................................. 25 4. Main food importer-distributors - profiles and analysis...................................... 29 5. Private brand.................................................................................................... 33 6. Expected trends, evolution, announced plans .................................................. 35 III. Chapter 2: Overview of Romanian Food Sectors................................................ 36 A. DAIRY PROCESSING ........................................................................................ 36 1. Consumption.................................................................................................... 36 1.1 Consumption levels, statistics ..................................................................... 36 1.2 Consumer preferences and market demand trends .................................... 38 1.3 Main brands on the market ......................................................................... 42 2. Production........................................................................................................ 47 2.1 Production statistics and estimates ............................................................. 47 2.2 Availability of raw materials, preferred sources ........................................... 49 2.3 Chains organisation .................................................................................... 54 2.4 Value addition - how much value is added within Romania ......................... 55 2.5 Description of top processors: name, origin / ownership, brands, market reputation, level of innovation, known investments, development plans for 2-5 years etc........................................................................................................... 55 3. International Trade - statistics, main in-coming and out-going destinations, dynamics and estimations.................................................................................... 59 4. International competitors - main players and their dynamics ............................ 66 5. Brief analysis of import / export vs. local estimated consumption / market demand................................................................................................................ 67 B. MEAT PROCESSING ......................................................................................... 68 1. Consumption.................................................................................................... 68 1.1 Consumption levels, statistics ..................................................................... 68 1.2 Consumer preferences and market demand trends .................................... 69 1.3 Main brands on the market ......................................................................... 71 2. Production........................................................................................................ 74 2.1 Production statistics and estimates ............................................................. 74 2.2 Availability of raw materials, preferred sources ........................................... 78 2.3 Chains organisation .................................................................................... 83 2.4 Value addition - how much value is added within Romania ......................... 84 2.5 Description of top processors: name, origin / ownership, brands, market reputation, level of innovation, known investments, development plans for 2-5 years etc........................................................................................................... 84 3. International Trade: statistics, main in-coming and out-going destinations, dynamics and estimations.................................................................................... 89 4. International competitors - main players and their dynamics ............................ 91 5. Brief analysis of import / export vs. local estimated consumption / market demand................................................................................................................ 91 C. FRUIT AND VEGETABLES PROCESSING........................................................ 93 1. Consumption.................................................................................................... 93 1.1 Consumption levels, statistics ..................................................................... 93 2 A FRD Center publication for the Embassy of the Kingdom of the Netherlands in Romania Food Sector in Romania 2016 1.2 Consumer preferences and market demand trends .................................... 95 1.3 Main brands on the market ....................................................................... 102 2. Production...................................................................................................... 106 2.1 Production statistics and estimates ........................................................... 106 2.2 Availability of raw materials, preferred sources ......................................... 108 2.3 Chains organisation .................................................................................. 110 2.4 Value addition - how much value is added within Romania ....................... 111 2.5 Description of top processors: name, origin / ownership, brands, market reputation, level of innovation, known investments, development plans for 2-5 years etc......................................................................................................... 111 3. International Trade - statistics, main in-coming and out-going destinations, dynamics and estimations.................................................................................. 115 4. International competitors - main players and their dynamics .......................... 126 5. Brief analysis of import / export vs. local estimated consumption / market demand.............................................................................................................. 127 D. BAKERY INDUSTRY........................................................................................ 128 1. Consumption.................................................................................................. 128 1.1 Consumption levels, statistics ................................................................... 128 1.2 Consumer preferences and market demand trends .................................. 131 1.3 Main brands on the market ....................................................................... 133 2. Production...................................................................................................... 139 2.1 Production statistics and estimates ........................................................... 139 2.2 Availability of raw materials, preferred sources ......................................... 141 2.3 Chains organisation .................................................................................. 142 2.4 Value addition - how much value is added within Romania ....................... 142 2.5 Description of top producers: name, origin / ownership, brands, market reputation, level of innovation, known investments, development plans for 2-5 years etc......................................................................................................... 142 3. International Trade: statistics, main in-coming and out-going destinations, dynamics and estimations.................................................................................. 149 4. International competitors - main players and their dynamics .......................... 151 5. Brief analysis of import / export vs. local estimated consumption / market demand.............................................................................................................. 152 E. PROCESSED POTATOES ............................................................................... 153 1. Consumption.................................................................................................. 153 1.1 Consumption levels, statistics ................................................................... 153 1.2 Consumer preferences and market demand trends .................................. 154 1.3 Main brands on the market ....................................................................... 156 2. Production...................................................................................................... 160 2.1 Production statistics, estimates ................................................................. 160 2.2 Availability of raw materials, preferred sources ......................................... 160 2.3 Chains organisation .................................................................................. 161 2.4 Value addition - how much value is added within Romania ......................
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