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Introducing Demand Side Management Next Generation CRM for the Consumer Products Industry

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Introducing Demand Side Management Next Generation CRM for the Consumer Products Industry CAS modified 2/1/08 9:58 AM Page 1 Introducing Demand Side Management Next generation CRM for the Consumer Products Industry At CAS we recognize that profitable brand growth comes from the effective management of demand generating events. To do this requires the automation, integration, and optimization of all the demand generating levers. With more than 200 successful implementations in more than 20 countries, and with a portfolio of companies that trust us to manage more than US$12bn of trade spend each year, CAS has the expertise and the knowledge to help you grow profitably. Contact [email protected] to see how we can help you manage your demand side. www.cas.com | Tel: + 1-770-399-8000 | [email protected] 28-29.Chart_v14 4/23/08 5:13 PM Page 28 CGT CUSTOMER MANAGEMENT AND ANALYTICS CHART 2008 CUSTOMER MANAGEMENT OR KEY CONSUMER GOODS KEY HARDWARE COMPANY/WEB SITE ANALYTICS PRODUCT/SERVICE CUSTOMERS TECHNOLOGY PARTNERS 9ci Trade Promotion Management System Hartmarx, Kolcraft, Maidenform HP,IBM, Sun www.9ci.com Bath & Body Works/Limited Brands, L’Oreal USA, The Scotts Astute Solutions ePowerCenter N/A www.astutesolutions.com Miracle-Gro Company CAS CPWerx The Campbell Soup Company, InBev, R.J. Reynolds HP,IBM www.cas.com Cognos, an IBM Company IBM Cognos 8 Business Intelligence (BI) Creativity Inc., Fiskars Brands, Ryobi IBM, Informatica, Teradata www.cognos.com DemandTec delivers Software-as-a-Service DemandTec DemandTec Trade Planning & Optimization ConAgra Foods, Nestlé Purina Pet Care, Tyson Foods www.demandtec.com applications requiring no additional onsite hardware G4 Analytics Analytics Product Cadbury Schweppes, Mission Foods, UST N/A www.g4analytics.com Infor Infor CRM Epiphany Nestlé, Procter & Gamble, Unilever IBM www.infor.com Interactive Edge XP3 Anheuser-Busch, Cadbury Schweppes, Diageo Intel www.interactiveedge.com IRI BI /Price Promotion/Marketing Mix General Mills, Johnson & Johnson, PepsiCo Acxiom, IBM www.infores.com IRM Corporation Discovery System by IRM Darigold, Tilamook, Tyson Foods N/A www.irmcorporation.com GlaxoSmithKline, Heineken USA, Robert Bosch Tool Kenosia Corporation DataAlchemy N/A www.kenosia.com Corporation MEI Trade Promotion Management Solution Energizer Personal Care, Morton Salt, Pinnacle Foods Dell, HP,IBM www.meicpg.com Microsoft Corporation www.microsoft.com/industry/manufacturing/consumer- Microsoft SQL Server Analysis Services The Coca-Cola Company, Cargill Inc., Procter & Gamble Dell, HP,Lenovo goods/default.mspx The Nielsen Company Nielsen Answers Church & Dwight, Meijer, SUPERVALU IBM, Netezza www.nielsenanswers.com O4 Corporation O4 Sales & Merchandising Applications Brown-Forman, Dyson, Procter & Gamble Intermec, Motorola, Psion Teklogix www.o4corporation.com Oracle Oracle Trade Management Anheuser-Busch, Hershey Foods, Procter & Gamble Dell, IBM, Sun www.oracle.com Perficient Oracle Business Intelligence Enterprise Edition Hershey Foods, JM Smucker, Nestlé N/A www.perficient.com Relational Solutions Inc. POSmart Bayer, Johnson & Johnson, Masco HP,IBM, Microsoft www.relationalsolutions.com Cabela’s, Drugstore.com, Procter & Gamble - Gillette RightNow Technologies CRM Software Cast Iron Systems, Dell, IBM www.rightnow.com and Clairol Business solutions and flexible technology for in-store RW3 Inc. Kellogg Company, Nestlé, Sony PlayStation Dell, EMC, Microsoft www.rw3.com execution, reporting and analytics HoneyBaked Ham, Karl Strauss Brewing Company, VF Salesforce.com Inc. Salesforce SFA (salesforce automation application) N/A www.salesforce.com Imagewear SAS SAS Customer Intelligence Ambev, Gerber, Kraft Foods IBM, Intel, Sun www.sas.com Silvon Software Inc. Stratum Best Brands, Dean Foods, Lactalis American Group HP, IBM, Microsoft www.silvon.com Advantage Sales & Marketing, Heineken (DB Breweries), StayinFront Inc. StayinFront CRM 11 Fujitsu, Infologix, Intermec www.stayinfront.com McKee Foods Dynamic Confections, Genesis Today, L’Oreal Luxury SYSPRO SYSPRO CRM, SYSPRO Analytics N/A www.syspro.com Products Division Teradata Corporation Teradata Relationship Manager Hallmark, R.J. Reynolds, Yulon EMC, Intel, LSI www.teradata.com Del Monte Foods, The Coca-Cola Company, The Scotts Vision Chain Vision Chain Demand Signal Repository (DSR) N/A www.visionchain.com Miracle-Gro Company 28 | CONSUMER GOODS TECHNOLOGY | MAY 2008 | www.consumergoods.com 28-29.Chart_v14 4/23/08 5:13 PM Page 29 SPONSORED BY: D ANALYTICS CHART 2008 KEY SYSTEM INTEGRATORS/ AVERAGE IMPLEMENTATION KEY SOFTWARE PARTNERS UNIQUE FEATURE CONSULTING PARTNERS CYCLE/TIME TO BENEFIT Real-time deduction management integration, full circle Business Objects, Microsoft, Oracle BearingPoint, Darc Consulting, IBM processing from cash application to settlement with 90 days dashboard integration Highly configurable and scalable reason/issue code Ranges from a few weeks to months depending on a Interactive Intelligence, Microsoft, Oracle N/A hierarchy, enables companies to capture, report and company’s specific implementation and needs leverage issues and feedback Driven from a core set of templates that are underpinned From six months for single modules or retail execution, up to Microsoft, SAP Booz Allen Hamilton, Deloitte Consulting, IBM by deep process maps; makes the implementation fast 12 months for more demand-side, enterprise-wide solutions and aligned with customers business process needs BI capabilities — reporting, analysis, scorecarding and IBM, Sterling Commerce, SSA Deloitte Consulting, IBM, Niteo dashboarding — on a single SOA platform: appliance for con- Two to six months for enterprise-wide ROI tinuous supply chain monitoring and analysis Allows users to forecast volume and profitability metrics Interactive Edge Accenture for promoted items, total manufacturer portfolio and the 90 days from project kickoff to full implementation entire category Three critical functions: Demand signal repository -data inte- The G4 architecture is designed to be rapidly deployed to Microsoft, TXT e-solutions N/A gration, demand side management, and advanced analytics maximize time to benefit from three to six months. and scenario planning Database, real-time analytics for loyalty and cross-channel Depends on modules used, typically between three and six Teradata N/A customer relationship marketing with more interaction months or the Fast Start program takes three weeks management deployments than any other vendor Leverages all data sources to conduct category management Implementation is typically two to six weeks with return DemandTec, Microsoft, SAP Management Science Associates and revenue optimization analyses, and generates customer- on investment occurring within three months. specific and customizable data-driven presentations Combines store-level sales data, methodology and tools IBM, Marketing Analytics Inc., Symphony Software IBM, Symphony Marketing Services to deliver flexible, accurate results: understands the Average implementation time is four to six weeks. tradeoffs across simulated scenarios Easy-to-implement and portable business intelligence Discovery System is quickly implemented in less than 30 Adesso, Microsoft, TrackMax/DRM N/A solution offered on a monthly subscription basis days, optimizing time to benefit for our clients Ability to bring together disparate data sources in one Implementation is less than two weeks including training. N/A The Nova Partnership easy to use analytical solution with dynamic output to Time to benefit is less than four months. PowerPoint and Excel: the Switzerland of data Easy to learn and use; delivers actual, quantifiable results Implementation time averages three to six months; payback Microsoft, Oracle, Sybase Capgemini, IBM that leads to evangelical references from an increasingly period of less than six months. growing client base Consumer packaged goods manufacturers of all sizes Varies based on complexity and require analysis to CAS, O4 Corporation, VMT Accenture, Avanade, Hitachi Consulting respond quickly and efficiently to customer needs with determine actual implementation effort and time to benefit a demand-driven supply network Delivers a collection of powerful business applications in a Cognos, MSFT, Oracle, TIBCO Accenture, TCS business-process oriented framework: empowers users to 45 days to 12 months gain insights, share information and drive profitable growth Pre-built for rapid deployment and fast user adoption Implementations range from a few weeks to a few months Market6, Microsoft, TrueDemand Accenture yet highly configurable to meet each customer’s unique depending upon the client’s requirements business requirements Enables customers to manage their entire customer and Implementation varies by customer requirements. All Platforms Deloitte Consulting, IBM, Perficient trade relationship in a single integrated solution; has been Customers can begin realizing value in as little as 90 days. implemented with all major ERP solutions Oracle BI and Siebel CG products to ensure maximizing trade Can have a system deployed in three to six months and can Oracle Perficient is a systems integrator funds spend providing better visibility to customer data have positive ROI within 12 month of deployment True, open, demand signal repository, developed from Set up for three retailers takes weeks, customers can Microsoft, Oracle, Teradata Accenture, Price Waterhouse, Teradata ground up to harmonize all POS with internal data integrate remaining retailers themselves or hire us to help Delivers on-demand CRM for organizations that need to RightNow customers start seeing
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