Demographics Report I 2 Geographic Breakdown Overview
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DEMOGRAPHICS 20REPORT 19 2020 Conferences: April 18–22, 2020 Exhibits: April 19–22 Show Floor Now Open Sunday! 2019 Conferences: April 6–11, 2019 Exhibits: April 8–11 Las Vegas Convention Center, Las Vegas, Nevada USA NABShow.com ATTENDANCE HIGHLIGHTS OVERVIEW 27% 63,331 Exhibitors BUYERS 4% Other 24,896 91,921 TOTAL EXHIBITORS 69% TOTAL NAB SHOW REGISTRANTS Buyers Includes BEA registrations 24,086 INTERNATIONAL NAB SHOW REGISTRANTS from 160+ COUNTRIES Full demographic information on International Buyer Attendees on pages 7–9. 1,635* 963,411* 1,361 EXHIBITING NET SQ. FT. PRESS COMPANIES 89,503 m2 *Includes unique companies on the Exhibit Floor and those in Attractions, Pavilions, Meeting Rooms and Suites. 2019 NAB SHOW DEMOGRAPHICS REPORT I 2 GEOGRAPHIC BREAKDOWN OVERVIEW ALL 50 STATES REPRESENTED U.S. ATTENDEE BREAKDOWN 160+ COUNTRIES REPRESENTED 44% Pacific Region 19% Mountain Region 16% Central Region 21% New England/Mid and South Atlantic 24% 26% 30% NON-U.S. ATTENDEE BREAKDOWN 26% Europe 30% Asia 3% 24% N. America (excluding U.S.) 14% 3% 14% S. America 3% Australia 3% Africa 55 45 DELEGATIONS ENROLLED COUNTRIES REPRESENTED BY A DELEGATION COUNTRIESCOUNTRIES REPRESENTEDREPRESENTED Afghanistan Colombia Ethiopia Indonesia Pakistan Thailand Argentina Costa Rica France Ivory Coast Panama Tunisia Benin Democratic Republic Germany Japan Peru Turkey Brazil of Congo Ghana Mexico Russia Uruguay Burkina Faso Dominican Republic Greece Myanmar South Africa Venezuela Caribbean Nations Ecuador Guatemala New Zealand South Korea Chile Egypt Honduras Nicaragua Sri Lanka/Maldives China El Salvador India Nigeria Taiwan 2019 NAB SHOW DEMOGRAPHICS REPORT I 3 PRIMARY BUSINESS Total Buyer Audience and Data Total Buyers: 63,331 ADVERTISING/PUBLIC RELATIONS/MARKETING 6% AUDIO PRODUCTION/POST-PRODUCTION SERVICE 21% BROADERCASTING/CARRIER 19% Cable/MSO Satellite (Radio or Television) Internet/Social Media Telco (Wireline/Wireless) Radio (Broadcast) Television (Broadcast) CONTENT/CHANNEL 8% Film/TV Studio Podcasting Independent Filmmaker Gaming Programming Network Photography DIGITAL MEDIA 4% DISTRIBUTOR/DEALER/RESELLER 4% EDUCATION 3% FAITH-BASED ORGANIZATION 1% FINANCIAL 1% HEALTHCARE/MEDICAL .4% SPORTS: TEAM/LEAGUE/VENUE 1% GOVERNMENT/NON-PROFIT 1% MANUFACTURER/SUPPLIER (HARDWARE) 3% PERFORMING ARTS/MUSIC/LIVE ENTERTAINMENT 1% RENTAL EQUIPMENT 1% SYSTEMS INTEGRATION 3% VIDEO PRODUCTION/POST-PRODUCTION 8% Video Production Services/Facility Video Post-Production Services/Facility WEB SERVICES/SOFTWARE MANUFACTURER 8% OTHER 7% 2019 NAB SHOW DEMOGRAPHICS REPORT I 4 JOB FUNCTION Total Buyer Audience and Data Total Buyers: 63,331 EXECUTIVE/CORPORATE MANAGEMENT 26% CEO/President/ COO/GM/Operations Executive Management Director Other Corporate Management CFO/Finance Station Management CREATIVE PROFESSIONALS 22% Animation/VFX/Motion Editor Graphics Artist Production Designer/ Audio Content Art Director/Crew Camera Operator or Assistant Visual Effects/DI/ Colorist Post-Production Supervisor Director of Photography Other Creative/ Content Professionals Director/Producer TECHNICAL PROFESSIONALS 22% App Developer IT/Network Management Audio/Video/Sound Engineer Software Engineer/Developer Broadcast Engineer Technical Manager/Director Chief Engineer/Engineering Technician Management CTO/CIO SALES/MARKETING/PROGRAMMING PROFESSIONALS 21% Account Management Chief Marketing Officer Advertising/Marketing Chief Sales Officer/GSM/ Chief Content Officer/ Business Development Programming Corporate Communications/PR Chief Digital Officer/ Programming Sales/Acquisition Digital Strategies OTHER 9% Attorney Government Official Consultant Student Educator/Trainer/Coach Other 2019 NAB SHOW DEMOGRAPHICS REPORT I 5 PRIMARY INTEREST Total Buyer Audience and Data Total Buyers: 63,331 ACQUISITION AND Cable Equipment and Signal Management Mastering PRODUCTION 16% Headend Storage Mixers 3D Content Delivery Networks Systems Integration Post-Production 4K, 8K Digital Cinema Video/Content Servers Production Cameras Encoding Workflow Solutions Recording Fiber to the Home Capture Accessories OUTDOOR/MOBILE RADIO 4% HDTV Drones MEDIA 6% Advertising/Media Sales ENG Vehicles Interactive Television DSNG Vehicles and Services Solutions Lenses IPTV ENG Analog Lighting and Grip Microwave/RF Accessories Mobile Production Studios Antennas Motion Capture Mobile DTV Outdoor Signage Automation Motion Picture/Film Mobile Video Power Generation Digital and Streaming Set Design OTT Satellite Uplink Technologies Virtual Production Satellite Technologies SNG Encoding VR/AR/Mixed Reality Software/Applications/ HD Radio Workflow Solutions Middleware POST-PRODUCTION 17% 3D Technologies IT/Network Infrastructure Streaming and Security DISPLAY SYSTEMS 10% Telepresence Animation and VFX 4K, 8K Master Control Test and Measurement Character Generation Digital Signage Microwave/RF Accessories Towers Digital Intermediate HDR/UHD Mobile and Video Transmitters Editing Software/Hardware Monitors Applications VOD Encoding Projection Screens News and Weather Services Voice Recognition Format Conversion Projectors Scheduling Software WiFi/WiMAX Mastering and Duplication TV Sets Motion Graphics Signal Management Ultra HD MEDIA IT 22% Music and Sound Libraries Towers Video Display 3G B/S Subtitling and Closed Transmitters Cloud Computing Web DISTRIBUTION/ Captioning Connected Media Workflow Solutions DELIVERY/ Digital Asset Management ONLINE VIDEO 15% IT/Network Infrastructure PRO AUDIO 10% 4G, 5G and Security 5.1 AdTech/MarTech Master Control Audio Editing Advertising Platforms Multicasting Compression Technologies Antennas Newsroom Automation Effects ATSC 3.0 Routers Encoding Broadband Connectivity 10% 22% 17% 4% Display Systems Media IT Post-Production Radio 16% 15% 6% 10% Acquisition and Production Distribution/Delivery/Online Video Outdoor/Mobile Media Pro Audio 2019 NAB SHOW DEMOGRAPHICS REPORT I 6 PRIMARY BUSINESS International Audience and Data International Buyers: 16,008 ADVERTISING/PUBLIC RELATIONS/MARKETING 6% AUDIO PRODUCTION/POST-PRODUCTION SERVICE 21% BROADERCASTING/CARRIER 27% Cable/MSO Satellite (Radio or Television) Internet/Social Media Telco (Wireline/Wireless) Radio (Broadcast) Television (Broadcast) CONTENT/CHANNEL 4% Film/TV Studio Podcasting Independent Filmmaker Gaming Programming Network Photography DIGITAL MEDIA/SVOD/OTT SERVICES 2% DISTRIBUTOR/DEALER/RESELLER 7% EDUCATION 2% FAITH-BASED ORGANIZATION 0.1% FINANCIAL 0.1% HEALTHCARE/MEDICAL 0.1% SPORTS: TEAM/LEAGUE/VENUE 0.5% GOVERNMENT/NON-PROFIT 1% MANUFACTURER/SUPPLIER (HARDWARE) 3% PERFORMING ARTS/MUSIC/LIVE ENTERTAINMENT 0.3% RENTAL EQUIPMENT/RENTAL HOUSE 2% SYSTEMS INTEGRATION 4% 4% Radio VIDEO PRODUCTION/POST-PRODUCTION 5% Video Production Services/Facility Video Post-Production Services/Facility WEB SERVICES/SOFTWARE MANUFACTURER 9% OTHER 6% 2019 NAB SHOW DEMOGRAPHICS REPORT I 7 JOB FUNCTION International Audience and Data International Buyers: 16,008 EXECUTIVE/CORPORATE MANAGEMENT 29% CEO/President/ COO/GM/Operations Executive Management Director Other Corporate Management CFO/Finance Station Management CREATIVE PROFESSIONALS 12% Animation/VFX/Motion Editor Graphics Artist Production Designer/ Audio Content Art Director/Crew Camera Operator or Assistant Visual Effects/DI/ Colorist Post-Production Supervisor Director of Photography Other Creative/ Content Professionals Director/Producer TECHNICAL PROFESSIONALS 25% App Developer IT/Network Management Audio/Video/Sound Engineer Software Engineer/Developer Broadcast Engineer Technical Manager/Director Chief Engineer/Engineering Technician Management CTO/CIO SALES/MARKETING/PROGRAMMING PROFESSIONALS 27% Account Management Chief Marketing Officer Advertising/Marketing Chief Sales Officer/GSM/ Chief Content Officer/ Business Development Programming Corporate Communications/PR Chief Digital Officer/ Programming Sales/Acquisition Digital Strategies OTHER 6% Attorney Government Official Consultant Student Educator/Trainer/Coach Other 2019 NAB SHOW DEMOGRAPHICS REPORT I 8 JOB FUNCTION PRIMARY INTEREST International Audience and Data International Buyers: 16,008 ACQUISITION AND Cable Equipment and Signal Management Mastering PRODUCTION 15% Headend Storage Mixers 3D Content Delivery Networks Systems Integration Post-Production 4K, 8K Digital Cinema Video/Content Servers Production Cameras Encoding Workflow Solutions Recording Fiber to the Home Capture Accessories OUTDOOR/MOBILE RADIO 5% HDTV Drones MEDIA 7% Advertising/Media Sales ENG Vehicles Interactive Television DSNG Vehicles and Services Solutions Lenses IPTV ENG Analog Lighting and Grip Microwave/RF Accessories Mobile Production Studios Antennas Motion Capture Mobile DTV Outdoor Signage Automation Motion Picture/Film Mobile Video Power Generation Digital and Streaming Set Design OTT Satellite Uplink Technologies Virtual Production Satellite Technologies SNG Encoding VR/AR/Mixed Reality Software/Applications/ HD Radio Workflow Solutions Middleware POST-PRODUCTION 14% 3D Technologies IT/Network Infrastructure Streaming and Security DISPLAY SYSTEMS 9% Telepresence Animation and VFX 4K, 8K Master Control Test and Measurement Character Generation Digital Signage Microwave/RF Accessories Towers Digital Intermediate HDR/UHD Mobile and Video Transmitters Editing Software/Hardware Monitors Applications VOD Encoding Projection Screens News and Weather Services Voice Recognition Format Conversion Projectors Scheduling Software WiFi/WiMAX Mastering and Duplication TV Sets Motion Graphics Signal Management Ultra HD MEDIA IT 25% Music and Sound Libraries