" OUR GOAL IS TO PRESENT THE MOST POWERFUL MEDIA INFLUENCE FOR YOUR COMPANY." AM 1660 K RADIO ABOUT US
ABOUT US
WWRU AM 1660 is the oldest running Korean language radio signal in Greater New York Metropolitan region. It has been serving over 500,000 Korean Americans who have made “The Big Apple” into their new home. Since the 1970’s, Korean Americans have contributed in building this region into the great vibrant “Capitol of the World” – the true great American melting pot. From 24 hours corner green groceries stores, nail salons, seafood markets, and dry cleaners in every Borough and Suburbs, Korean Americans have sown their mark on the great and diverse fabric of New York City life. As successful small business owners and professionals, Korean Americans represent strong purchasing powers here in both New York and New Jersey. Greater New York Metropolitan region now represents the second largest Korean American community in United States. WWRU AM 1660 has been the voice for this growing Korean American community for almost half a century. Korean Americans have had their radio and computers fixed to AM 1660 in their cars and work place for generations. From its humble beginning of broadcasting only two hours daily in the 1980’s, it has evolved into 24 hours Korean language broadcasting since 2004. Our signal covers all Tri- state regions. Our internet audio video simulcast reach the greater Korean American community in United States, through the web and dedicated smart phone apps. We are where Korean Americans hear their news and their favorite K-pop! K-Radio is the best way to deliver your message to the Korean American community here in the great Tri- State region. K-Radio has acquired management rights of WWRU AM 1660 in 2015. It has invested into delivering quality Korean language broadcasting here in greater New York region. Korean American communities across several regions have tuned into our signal to relax in their native Korean language. They tune-in to our insightful talk shows, and of course, K-Pop, a global musical phenomenon that is sweeping across the United States with success of BTS. Simply put, K-Radio is at the heart of New York, New Jersey Korean American community.
1 AM 1660 K RADIO COMMUNITY
COMMUNITY
Our sponsored events include cultural festivals, walkathons, music competition, fall foliage trips, Karaoke competition, K-Pop talent search, Golf tournaments, Charity events and Disaster Relief efforts. We are truly at the heart of Greater New York Korean American community.
2 AM 1660 K RADIO CIVIC ENGAGEMENT
CIVIC ENGAGEMENT
Political and Business leaders of Greater New York region have all used AM 1660 signal to deliver their messages to the Korean American community. It is a place where they also come to listen to the needs and (First line Left-Right) Christopher Chung, Mayor of Palisades Park, aspirations of our community. AM 1660’s ongoing Councilman of New York City, Bill de Blasio, Mayor of New York, Ron Kim, civic engagement campaign fights for our civil rights. Representative of New York (Second line Left-Right) Kirsten Gillibrand, Senator, Paul Vallone, We believe Korean American community deserve Councilman of New York City, Grace Meng, Representative of New York their rightful seat at the table as an integral part of New York City. K-Radio is the voice for the voiceless of our community and the mobilizing force to help those in need who cannot help themselves.
3 AM 1660 K RADIO CULTURE
K-POP AND HALLYU CULTURE
AM1660 K-Radio hosts on going Korean language musicals, plays and concerts in and around New York City throughout the year. We are proud of being at the forefront of introducing K-Pop and Korean “Hallyu” Culture to the American audience here in New York. In New York City, everybody knows what Bibimbop and Korean BBQ is. K- Radio believes music is the universal language that can bring people together from different cultures like here in New York. K-Radio is where New Yorkers tune-in to hear K-Pop.
4 AM 1660 K RADIO CAMPAIGN
CAMPAIGN
Campaign for Elderly Health information for the healthy lives of seniors is provided through K-radio’s ‘Century Life Age’.
Health Campaign Campaigns to prevent diseases and promote healthy lifestyles are provided.
Campaign for Adolescents Adolescent Campaigns help 2nd generation Korean adolescents to cope being a 2nd generation Korean American.
Public Service Campaign Environmental Campaign Through K-Radio’s ‘Making a Better World’, campaign to make a environmentally friendly world for all of us
Disaster Relief and Charity Campaign K-Radio can bring Korean communities together in times of natural disasters, to provide relief to those who are suffering here in the US and around the world. K-Radio sponsors charity drives for worthy causes that need our community’s attention.
5 AM 1660 K RADIO COVERAGE
COVERAGE
K-RADIO covers New York, New Jersey and the tri-state region that has a dense Korean population, placing itself as a broadcaster with the greatest influence on the US east coast.
KOREAN POPULATION Korean Consulate General NY estimates “around 500,000” Korean people live in these area.
NEW YORK 209,981
NEW JERSEY 147,646
PENNSYLVANIA 66,354
CONNECTICUT 19,104
DELAWARE 4,108
UNAUTHORIZED 50,000
6 AM 1660 K RADIO DEMOGRAPHICS
Asian American
The Asian population in the U.S. has grown 72% since 2000
25000
20417 20000
15000
11899 10000
5000 980 114 0 1960 2000 2015 1900
Source : PEW Research Center
Median Yearly Household Income
African- American Hispanic White Asian Korean
$20K $30K $40K $50K $60K $70K
Source : 2010 Census and 2009 American Community Survey
7 AM 1660 K RADIO DEMOGRAPHICS
Asian Americans in the U.S.
Korean Americans are the third Largest Asian American group here in the U.S. after the Chinese and Indian Americans. But large portion of Chinese Americans, especially here in the NY Metropolitan Region, are Chinese Koreans immigrating from Manchuria. Because they hold Chinese passports, they are counted differently by the US Bureau of Census. Therefore, Korean Language speaking Asian American population is actually much higher.
Korean American Resident Status (Based on 2017)
Undocumented Exchange (3.6%) Students 250,000 (3.6%) 98,509
U.S. Citizens Visa Holder (58%) (21%) All Korean 1,586,209 575,005 Americans (100%) 2,733,194
Legal Residents (17.3%)
Source : Foreign Affairs and trade Ministry of Korea – 2017 Status of Overseas Koreans U.S. Census Bureau and American Fact Finder 2015
8 AM 1660 K RADIO DEMOGRAPHICS
K-RADIO Website Analysis
Male 38% Female 62% 12am
2am
Gender 4am
6am
8am
2%
10am
16% USA 12pm
Korea 2pm 82% Others 4pm
6pm
8pm
Country
10pm
Sun Mon Tue Wed Thu Fri Sat
7% 8% 18-24 years 0% 10% 20% 30% 40% 19% 17% 25-34 years Time 35-44 years 28% 21% 45-54 years
55-64 years Age 65 years and over
Source : Analytics All Web Site Data 9 AM 1660 K RADIO DEMOGRAPHICS
Korean American Fact Check
POPULATION
1.7M 1,8M YEAR POPULATION 1.2M 2000 1,228,000 2010 1,707,000 2015 1,822,000
Koreans living in the US increased 32.6% over the five years from 2000 to 2015 2000 2010 2015
EDUCATION
All 25 21 33 20
U.S. born 15 25 37 23
Foreign born 28 20 32 20
All Asians 29 20 30 21
All American 41 29 19 11
0% 20% 40% 60% 80% 100% High school or less Some college Bachelor's degree Postgrad degree
Source : Pew Research Center analysis of 2013-2015 American Community Survey (IPUMS) 10 AM 1660 K RADIO PROGRAM
PROGRAM
From 7am, K-Radio reporters are on the scene to deliver breaking news from the Tri-State area. K- 7 AM – 8 AM Radio news team is the true companion of Korean Americans on their commute, AM1660 is fixed in their automobiles, listening to our daily, Morning up to the minute, US, Korean, and World news News broadcast in their native Korean language.
Jeemin Lee’s “Oh! Happy Day!” is a must-listen 8 AM – 10 AM for the morning. Her take on the city and the Korean Community overall is so much fun. The coverage of New York Post and Dailynews is Oh Happy Day informative, and when it comes to radio gold, she is it. Put it this way, it can’t be a great day without “Oh! Happy Day!”
10 AM – 11 AM If the morning is full, the day is full! The more you hear, the more information you can accumulate. Morning Bbang We hope you have a wonderful day.
Woo, Jinsook meets with experts from legal, 11 AM – 12 PM medical, educational, public accounting, auto repair, health services and other industries. Our listeners can ask their questions directly Radio through the internet in real time, providing Consultation live on-air consulting service.
Korea’s current events program provides up to 12 PM – 1 PM the minute contents from our K-Radio Korean media affiliates. News from Korea is our listeners’ reliable beacon for their unbiased Korean Korean news. News from Korea lets the Korean News Show community know what is happening in Korea as it happens.
1 PM – 2 PM Metro Focus is focusing on vivid current affairs. The motto of this program is useful, present Metro Focus and accurate.
11 AM 1660 K RADIO PROGRAM
PROGRAM
2 PM – 3 PM “One hour to Love myself.” Radioholic is a high-quality music program that provides a “gift” of various genres of music, Radio Holic useful information about education, mental health, and self-development.
3 PM – 4 PM Enjoy an exciting recharging time from 3P.M to 4P.M. Starting from the latest music and trends to upcoming New York events, program [3!4!], 3!4! hosted by DJ Jooy Lee, will make sure you have a joyful afternoon.
4 PM – 5 PM The Relaxing 4 P.M With a warm cup of tea, spend one hour listening to the program hosted by Jihyun Romantic Park, filled with relaxation and romance, to help you enjoy the rest of your day. Master
From 5 pm ~ 7 pm, K-Radio delivers up to the 5 PM – 7 PM minute reporting with a reliable summary of major US, Korean, and World news in Evening News their native Korean language.
We hope to meet you at the “Place of 7 PM – 9 PM Meeting” at 7 P.M. Let’s start our train ride back home together, while listening to a small talk show about Mannam Plaza music shows and art exhibition.
Radio Drama is a hilarious hour of rich audio reproduction of famous Asian and Korean 9 PM – 10 PM novels and historical stories. Witty scripts with great voice talents and sound effects, It is time to relax with native Korean language Radio Drama production, enjoying its unique sense of humor and ironies.
12 AM 1660 K RADIO ACESS K-RADIO
On the cutting edge of digital technology, AM1660 K-RADIO reach out to listeners through all key digital mediums and apps. Advertising on K-Radio is a proven way to deliver your message to the Korean American community.
On Air Smartphone app Website Broadcasting AM1660 www.am1660.com AM1660 - AM1660 On-Air simulcast Android Play Store, through the internet. Cover New York, New Jersey, IPhone App Store - On-demand Today’s Top and Connecticut Tri-state From Search News Audio files. area. Search "am1660" participation 718-225-1660 - On-demand Program Audio files and articles.
KakaoTalk Youtube Facebook
kradiony am1660kradio kradio
From Kakao Talk Friend Beyond the radio you Search for ‘kradio’ On Finder listen to, one more radio Facebook Search for “kradiony" goes to listeners
13 AM 1660 K RADIO ADVERTISING
ADVERTISING
Hourly A stand alone advertisement released on the top of the hour and on the 30 minute mark. The continuous and repeated ads on the dot Ads allow maximum exposure to listeners.
20 second, 30 second, 45 second, 60 second ads between programs Spot Ads produced by professional voice over actors.
Radio Hourly pre-fixed ads for Korean-American community organizations, Bulletins religious organizations and targeted business audiences.
Ads delivered by On-Air talents during the show as program sponsors. Program It is very effective method of advertising for targeted audience. It is Sponsored natural and subtle way of delivering your message that blends into the Ads show live.
Delivered through live interview format, it offers our listeners your expertise Infomercial and give them an opportunity to participate directly in the program with you Ads through live questions over the phone or Kaka Talk App. It is the best way to let the Korean community know you are the expert in that field and the services the you offer.
Program Produce your ad as a standalone ad within the radio program. Corner Standalone timeslots enable advertisers to be creative with Ads messages that are unique and powerful.
K-Radio Become a K-Radio Campaign supporter and enhance your branding in the Campaign Korean community. Sponsorship of Public Interest message gives great Support visibility to your company’s social awareness. This is great option for Ads Non-Profit organizations and other community business entities.
14 AM 1660 K RADIO ADVERTISING
Ad Production Process
STEP 01
Consultation · set goals and target audience
STEP 02
Pre-Production · produce draft concept and copy · 1st confirmation STEP 03
Production · voice talent recording · BGM jingle editing
STEP 04
Post-Production · Editing and correction · 2nd confirmation
STEP 05
Final Copy · create master for On-Air
15 AM 1660 K RADIO ADVERTISING
RATES
On-Air ADVERTISING
Time 20 sec. 30 sec. 45 sec. 60 sec.
06:00 - 07:00 $36 $53 $75 $100
07:00 - 08:00 $78 $114 $162 $217
08:00 - 10:00 $94 $137 $195 $260
10:00 - 11:00 $78 $114 $162 $217
11:00 - 18:00 $52 $76 $108 $144
18:00 - 20:00 $84 $121 $173 $231
20:00 - 21:00 $52 $76 $108 $144
21:00 - 22:00 $42 $60 $87 $115
WEBSITE ADVERTISING
Banner Size (PIXEL) TYPE RATE 1 635x100 FULL $1,000 BANNER 2 122X141 A TOP $500 3 122X141 A MIDDLE $500 4 160X600 SKY SCRAPER $1,500
16 CONTACT US
New York City Manhattan 209-35 Northern Blvd. #212 Bayside, NY 11361 37W 32nd Street, 5 FL. New York, NY10001 P : 718 352 1660 P : 614 699 1660 F : 718 352 1663 F : 646 649 5565
New Jersey 530 Main St. #4. Fort Lee, NJ 07024 P : 201 242 1660 F : 201 242 1662