International Sustainability Summit 1St October – 14Th October 2012

European Sustainability Academy International Sustainability Summit 1st October – 14th October 2012 www.EuroSustainability.org

You are invited to join us at the inaugural ESA Sustainability Summit at the newly opened European Sustainability Academy, management teaching and research centre in Crete.

The main aim of this unique 2 week event is to leverage expertise, knowledge and energy from internationally diverse sustainability enthusiasts to create practical and relevant projects for sustainable socio- economic change.

It has been said that for sustainability to be realised we must forget past thinking, remember some ancient thinking and apply that to the present. Crete is the perfect location to reflect on this proposition.

World class expert speakers from business, academia and policy making will descend on the village of Drapanos in the paradisiacal Apokoronas region of north- west Crete between 1st – 14th October to present their latest work, practical experiences, knowledge and tools. This unique 2 week event will consist of experiential learning and debate around 4 themes of:  Sustainable Self  Sustainable Living  Sustainable Business  Sustainable Planet

Ten Days full of experiential, practical and leading edge knowledge.

Multiple dialogue streams and expert panel debates.

Commitment to action through 4 practical sustainability projects as an outcome of the summit.

Sessions lead by international sustainability leaders from academia, business and policy making.

Hosted at the stunning and unique ESA ecological construction in an ancient Cretan olive grove.

About the programme

ESA Sustainability Summit experience includes a tapestry of mixed learning processes including traditional lectures, reflective sense-making in the natural ‘agora’ spaces of ESA, debating dialogue in true ancient Greek style. For ‘sustainable self’ you will have the opportunity to enjoy health and well-being activities such as Qi-Gong, yoga and shiatsu, as well as eating the notoriously healthy Cretan diet. Social activities during the summit include astronomy evenings ‘dinner’ under the stars in the non light-polluted Cretan sky, visits to local ruins, trips to eco- entrepreneurial businesses and traditional Cretan nights in a village kafenion. The 2 week programme has been designed as a progressive learning narrative which starts with the ethos of ESA and sustainable building. This leads on to entry level sustainable business learning and then to more strategic and systemic shifts for social and economic reform. On the final day of the programme delegates and speakers are invited to make sense of their own experience of the summit through creating a unique autobiographical narrative using audio and video.

Practical Projects for Sustainability Change

To ensure that the creative ideas and innovation arising from the summit are captured as outputs for sustainability action, the event will culminate in an inspiring commitment to action ceremony in the beautiful, ancient Cretan land that ESA has been built on. The commitment to action will be in the form of 4 practical projects for sustainable change. The closing ceremony will leave a permanent sculpture in the ESA olive groves as a representation of a collective statement to commit to action.

Programme of Events

The morning session will be a presentation Week 1. format covering subjects including planning and practical stakeholder management Opening ceremony and WELCOME including how to manage the architect, builder Introduction to ESA, the genesis of ESA and learning client relationship. about the building and construction process. Practical advice and insight will be given in Eco entrepreneur, ‘green building’ architect and respect to the specific techniques used in Founding Chairman & Managing Director of building ESA – including straw bale building, ECOWEEK www.ecoweek.org Dr. Elias Messinas adobe brick making, natural rendering will open the sustainability summit with a keynote techniques and creating a green roof. speech. After lunch the learning session moves Segment 1. outside to the ESA olive grove for a practical Sustainable building and design workshop for using natural building materials. (2 days) This day is facilitated by ESA sustainable Monday 1st architects from Piliko, Chania, with What did the Minoans tell us about building? visiting experts on A view of eco-building today and a glimpse back to sustainable building the ancient past. techniques and Suitable for architects, building engineers, speakers from construction companies students and people wanting international to build their own eco home. construction companies. 2

Tuesday 2nd Sustainable building & design ctd.  Driving change for sustainable Full day, practical workshop outside. business This workshop will create a rammed earth bench  Practical ethics in business which will represent the commitment to action at the  Realistic and useful stakeholder end of the summit and will remain in ESA grounds. engagement  Leadership skills for sustainable This segment will close with a review of the learning business plenary session about the challenges for sustainable building and sharing new ideas, networks, tools and Participants will gain understanding of the techniques. fundamental basics and the main principles of CSR and sustainable business.

Friday 5th Practical Initiatives for Sustainable Change

This session will give practical guidance, processes, techniques and advice about how to set up and manage sustainability Segment 2. projects for change. For communities, Enacting sustainability in organisations and businesses. organisations (3 days) This will be supported by examples of Greek Wednesday 3rd and international projects and initiatives for driving sustainability related behaviour The evolution of CSR and Sustainable Business change. This session will cover the story so far and the emergence of sustainable business at the core of Suitable for anyone in a group or network societal and economic reform. It offers PRACTICAL wishing to set up sustainability projects. tools and processes for managing responsible and Students, social- entrepreneurs and social sustainable business activities. intrapreneurs working in large organisations. Suitable for anyone who works in a business or runs their own business and is interested in HOW TO This session will be lead by internationally embed responsible business principles in their renowned partnership project expert Simon organisation. In particular, CSR Managers, Corporate Hamilton of the Hamilton Group UK Affairs Managers, Marketing Managers, HR Managers www.thehamiltongroup.org.uk. and business owners / directors. Participants will learn how to effectively set up These 1.5 days are structured around International projects using management skills and MBA teaching materials used in world leading techniques for positive outcomes. This includes business schools. The workshops will include a mix the need for stakeholder inclusion and of lectures, case studies, debates and interactive collaboration to create a sustainable value practical learning exercises. chain across the project.

These sessions will be lead by ESA founder and Initiatives for driving behaviour change Director Sharon Jackson. towards sustainability will be showcased by th Thursday 4 The evolution of CSR and John Maleganos, Business and Industry Sustainable Business ctd, Engagement Manager WWF Greece www.wwf.gr, www.wwf.org.uk Topics covered include : This session will be structured through a combination of lectures and scoping and  The compelling business case for debating activities in streamed, facilitated responsible business (with case studies) groups.  Engaging employees (communications)

Friday 5th ctd. Suitable for CSR managers, business managers in electronics, technology and After lunch: This day has a strong practical telecoms sectors. business focus including participant interactive learning activities and case study examples presented The day will end with a plenary session, with by expert practitioners from international companies our expert panel, to discuss; ‘necessary including Boots (healthcare), BAT (tobacco) and shifts in organisational behaviour for a Panasonic (consumer electronics). sustainable business to be a reality’.

Jennie Galbraith, International Sustainability Saturday 6th Manager BAT, There will be no formal workshops on this day. Asha Kayla, Energy and Carbon Reduction Manager However, for those people staying locally there Boots will explain the importance of stakeholder will be a choice of eco related excursions and engagement and appreciative enquiry for driving health and well-being activities. The excursions behaviour change towards sustainable business. They offered (subject to weather) include yachting will share business tools, techniques and frameworks in the Mediterranean and eco-tours in the that are used in their daily business operations. nearby 2600 m mountains and gorges to learn Suitable for CSR managers, business managers in about the unique Cretan flora and fauna. pharmaceutical, health and beauty and electronics, technology and telecoms sectors. SATURDAY NIGHT Understanding and enacting the ‘Circular Economy’ and reduced resource use. ESA CHARITY BALL This interactive workshop will focus on the important with live music from role of technology and innovation in a sustainable ‘DOG POUND BLUES’ economy, through using less natural resources. This will be an interactive and practical session, lead A formal dinner-dance, music, charity by Dr. Chris Tuppen Visiting Professor of Smart auction and lots of fun at ESA on behalf of Technologies at University Campus Suffolk, honorary the 2 ESA supported charities; Professor at Keele University and recent past Chief Sara’s Hope Foundation, respite holiday Sustainability Officer at British Telecom. in Crete for UK families dealing with childhood cancer and Living with Animals, Distinguished key note speaker from Panasonic Greek schools education programme. Europe will explain Panasonic’s enlightened and inspiring journey towards reduced resource use.

The second week of the ESA Sustainability Summit moves to a focus on strategic systems shifts necessary for sustainability. Globally renowned thought leaders, academics and practitioners will present their latest work on systemic change for sustainability. International speakers will be supported by practitioners and academics from Greece who are at the forefront of driving positive and sustainable change in the Greek day- to- day economy. Monday 8th Week 2. The focus of this day is the need for new management and leadership approaches for Segment 3. driving ‘sustainable enterprise’ for economic Strategic organisational shifts recovery. The business focus of this day is the towards sustainability (2 days) energy sector and in particular Renewable Energy. 4

Professor John Elkington a world authority on EVENING: This day will end with a cocktail corporate responsibility and sustainable reception and the launching of ESA Eco – development. Founder and Director of Kids initiative. SustainAbility and Volans www.volans.com and Lead by ESA Programme Development Manager Professor David Grayson, Director of Doughty Melita Lazaratou and accompanied by local Centre for Corporate Responsibility, Cranfield Cretan children. School of Management www.doughtycentre.info ESA will launch its ‘ECO KIDS’ education discuss the role of business and tectonic style programme in proud collaboration with Panasonic changes needed to address some of the socio- ‘Kids School- Eco Learning’ initiative presented by economic challenges in Europe today. Masako Hiraki, Corporate Citizenship Facilitated audience debate will address the key Panasonic Europe. issues raised by Professors Elkington and Grayson and the question Can business be trusted in to Tuesday 9th drive sustainability? Emergence of Alternative Approaches to Business. Dr. Panagiotis Panagiotakopoulos, Managing Director, Close the Loop www.closetheloop.gr will Fiori Zafeiropoulou cPhD and Zoe Nowak deliver an introduction to one of the most powerful present the latest research and practical examples systemic sustainability managementmodels the of Social Entrepreneurship and Social Enterprise Viable System Model (VSM). The learning in a new economy. outcomes from this workshop include: How to This includes new information about think systemically and holistically, how is an subsidies to assist start-ups and examples of organisation dependent on its environment, how to innovation and mobility from entrepreneurs who differentiate the operational and management are creating ‘social enterprise start ups’. parts of an organisation and how to align an Participants will learn about the challenges to organisation’s purpose with its operations. setting up a more sustainable local economy and the opportunities from Tri- party collaboration. Laurent Abadie, CEO of Panasonic Europe will explain how Panasonic is undergoing a significant Dimitris Tsigos Founder & CEO V.trip group transitional shift from being a consumer electronics www.vtripgroup.com, Founding President, manufacturer to an energy solutions company Hellenic Start up Association and ‘the number one green consumer electronics www.hellenicstartups.gr will propose company by 2018’. entrepreneurship and innovation as a solution to current economic, social and environmental crisis. After lunch: Managing Stakeholder Inclusion Mr. Tsigos will share examples from Greece and Processes in the Energy Sector other countries including UK and Spain. Peter Michel Heilmann, President of EuroCharity, Athens. After lunch: The rise of the Eco- Dr. Evanthie Michalena - Special Advisor in Entrepreneur Regulatory Authority for Energy, Greece This case-study underpinned session will discuss will address the important issue of the challenges how Eco- Entrepreneurs are making the new rules & opportunities for the Renewable Energy in business. With a combination of presentation of (RE) sector in southern Europe. research and latest thinking with guest This session will showcase stakeholder inclusion presentations from the founders and directors of processes which can help to avoid costly and successful Cretan eco enterprises. reputationally damaging conflicts with stakeholders. Participants will learn effective Eco entrepreneurs will share their stories about stakeholder management techniques and setting up their eco-enterprises and the barriers practical tools and frameworks which are and enablers to success. taught in leading European business schools and used in daily operations in some of the largest and Giorgos Dimitriadis, most successful energy and mining companies founder and director of around the world. Examples of best practices of Biolea www.biolea.gr

EuroCharity members in Greece and from other will explain his ‘vision to actuality’ in the creation global companies will be showcased. of a successful business which produces and

5 and at the same time actively promote organic exports high value, high quality, organic olive oil cultivation in Crete. Giorgos will explain his belief Starting with a review of Elkington and Grayson that agrotourism is an effective way to promote comment on the necessity for change in Cretan olive oil and preserve long traditions of existing financial systems, this interactive day stone milled and cold pressed processing. Biolea will explore the contemporary difficulties of has gained many international awards for ‘best managing cash flow in business, high levels of organic olive oil’. unemployment and multiple needs going unmet, which is leading to more people swapping goods Fisika was the business vision of and services with each other. eco-entrepreneurial women from the Sika family; This workshop will be lead by Professor Jem Filio Sika, Voula Sika and Maria Bendell www.Lifeworth.com and Tzanavari-Sika www.fisikashop.com Matthew Slater www.communityforge.net

These inspirational women With distinguished currency guru from USA will explain their business Thomas Greco Jr. http://beyondmoney.net, case for Fisika. Why sustainable business is a non- negotiable and why they have consistently stuck to their values through setting up and developing their business This mean that Fisika stands out as being distinctive. They will explain their underpinning

philosophy that ‘nature, in its infinite wisdom, This workshop is for people who want to know provides all the necessary elements and more about solving problems with monetary mechanisms to sustain life so that it can grow systems and the different types of community and thrive’. currency systems in use today, They have been making creams and ointments

using products of organic origin for their Participants will learn; personal use since 1990. In 2003 they made

their first olive-oil based soaps. th  how to design and implement their own Saturday 13 such system currency, or Will be an opportunity for participants to visit  how to improve their existing systems, Biolea and Fisika to see their operations and  how to promote these solutions across to experience cold press olive oil processing your country and region. and olive oil soap hand- making process. Thursday 11th Morning There is a wealth of experience on alternative Segment 4. currency systems, worldwide, and recent Strategic shifts in prevailing innovations in computing and telecommunications systems (2 days) mean that these systems are able to up-scale rapidly. Community Forge is now the world's Wednesday 10th leading provider of free open source software for community currencies. Community Exchange systems and In this practical workshop Matthew Slater, alternative currency systems for sustainable will provide some guidance to the range of communities (1.5 days) software available and demonstrate how to install This session explains and demonstrates systems and use ‘Community Forge's’ free open source including bartering, alternative exchange systems software for operating community exchange and community-issued currencies. systems. Suitable for local authorities, finance ministers, This session is followed by Roundtable local and national chambers of commerce, discussion of currency experts who will telecommunications companies, community explore ideas for practical implementation of leaders, NGOs, trade unions, green and social alternative currency systems in Greece. economy businesses. This discussion is by invitation. 6

Thursday 11th Afternoon Voice your Values (half day)  Sustainable This stage of the programme learning journey exchange/currency for shifts back from big vision strategy/ systemic changing economy changes to a focus on ‘sustainable self’ and  Sustainable agriculture (focus individual interpretation. on olive oil production)

 ECO Kids education initiative This half day session, lead by Ian Doyle, Associate, Lifeworth Consulting, Grenoble France  Leadership for Sustainable www.Lifeworth.com and supported by Sharon Energy Jackson, will be a preparation for the final day of bringing together new learning and insight Streamed discussions, facilitated by international from this summit. leaders in sustainable business and expert panel will review the intended project objectives and As a compliment to the ESA ancient location and outcomes. surroundings, this session will include discussion Distinguished sustainable business experts include around ‘sensemaking narratives’ to trigger Sean Ansett Founder and Managing Partner at 'enacting' sustainability. Including reflection Stake Advisors www.atstakeadvisors.com and on ancient narratives around ethical debate. previously Director of Global Partnerships at GAP Inc. This session will include practical examples Toby Webb, Founding CEO and Chair Ethical of how ‘Voicing values’ can contribute to Corporation www.ethicalcorp.com change from theoretical concepts to everyday competencies and actions. Shifts in Sustainability Leadership Roundtable thinking and behaviour towards sustainability Dialogue chaired by Anne Lonsdale CBE include explicitly seeking new systems for change. http://en.wikipedia.org/wiki/Anne_Lonsdale. This When considering the radical new ways explored roundtable discussion will explore the pressing through this sustainability summit, we need to issues for leadership development in Greece. This move from ethical reflection to ethical action. This session aims to provide an opportunity for means brave shifts away from traditional aspirational, young Greek people to develop their bureaucratic and managerial approaches. Leaders own leadership potential. Participants will include and managers of sustainability need to be able to invited guests from Young Global Leaders and articulate their values, in all situations. Global Shapers of the World Economic Forum. http://www.weforum.org/community/forum- young-global-leaders Participation by invitation.

th Consolidation Day Friday 12 Afternoon Solitaire Townsend, Co- Founder and CEO of

Futerra- Globally leading sustainability Friday 12th Morning communications organisation www.futerra.co.uk Vision for Sustainable Change will present an exciting and compelling case about The main objective of this final day will be to make the importance of ‘stories’ or narratives to turn sense of the past 2 weeks and a consolidation of ‘talk into action’ and in driving lasting learning. This day brings together the outputs from behaviour change. Solitaire will introduce the the summit to create 4 projects and notion of making sense of sustainability through commitment to action for change. personal reflection and authentic, congruent

communication about sustainability. Enacting The 2 weeks summit will culminate in a number of sustainability starts with a congruent and breakout participatory discussions leading to the sustainable self. formation of ongoing, practical sustainability projects. Closing statement There will be different streams of discussions Professor Konstantine Gatsios, Rector of between project initiators and expert teams in the Athens University of Economics and Business. subjects of summit outcome projects: This key note presentation will include an insightful viewpoint on the sustainable business challenges faced by Greece and other parts of Europe today. 7

Making sense of sustainability through EVENING- PARTY! personal narratives. All summit delegates, speakers and facilitators will

be invited to attend the ‘end of summit party’ Photographer and film maker, Eva Voutsaki and joint celebration with Prof. Jem Bendell’s lecturer at City College Brighton and Hove, and birthday! facilitator Friends Centre, Chania, Crete, will take participants through a journey of her very exciting This will take place at Liberta villas located 2km work on autobiographic narratives. She will from ESA in the village of Palaloni. Liberta is an work with participants to create their own exquisite location with a stunning 2600 m ‘commitment to action’ for them to keep as mountain backdrop.(www.Libertavillas.gr ) their personal legacy of this sustainability summit.

The event will include a typical Cretan feast,

Cretan wines, tzikoudia (raki) and very energetic Summit close Cretan music and dancing. Ceremonial collective signing of the ESA This event will end when the last person Sustainability Summit commitment to action standing is no longer standing! sculpture, in the ESA olive groves, followed by cocktails and canapés.

Saturday 13th Guests staying until Sunday have the option of visiting 3 different examples of Cretan eco- entrepreneurs. Firstly, a very innovative and artistic recycled glass factory close to ESA. This family owned business makes exquisite pieces of handmade, blown glass art such as, vases, lamp shades and glasses from old wine bottles. All of the glass lamp shades at ESA have been supplied from this entrepreneurial eco-enterprise.

After a 45 minute drive we will visit Biolea, Astrikas Estate, cold press organic olive oil business and Fisika natural olive oil, personal hygiene products business. Visitors to Crete will get the chance to see a different area of the island and experience firsthand the ancient technique of stone-milled, cold-press organic olive oil production and handmade organic olive oil based soap making.

Sunday 14th On return to ESA there will be an opportunity to visit the famous There are flights to UK and several Venetian harbour of Chania. other European destinations from Chania or Heraklion airports.

ESA Sustainability Summit contributors

ESA extends special thanks for support from Cranfield School of Management, AUEB and WWF.

ESA Sustainability Summit corporate contributors

ESA is delighted that EuroCharity, Athens is ESA’s official media partner for this inaugural international sustainability summit.