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Taking Charge 22 O Ptimal Energy Is Driving Down Pollution with the Launch of Joule, South Africa’S First Battery-Powered Car “Our goal is to help transform manufacturers from passive energy users into strategic managers of their energy resources” P RIME Angel Sustaeta, Rockwell Automation MICROSOFT TECHNOLOGY IN MANUFACTURING AND RESOURCES ONWINDOWS.COM T aking charge U sing the Dassault Systèmes PLM suite, Optimal Energy is leading the revolution in sustainable mobility W inter 2010 £9 Business intelligence | Insight that drives performance Green manufacturing | The benefits of going green Solution profile | Meeting manufacturers’ needs with Dynamics AX The Supply Control power for and Demand of Energy maximum impact. Our Enterprise Energy Management solution predicts baseline consumption of energy for proactive decision making to drive energy and operational cost reductions. External variables such as energy costs, calendar events and weather conditions and forecasts can be monitored for a proactive approach to enterprise energy management. Make an impact on energy consumption today. Rockwell Software solutions can: n Visualize and compare energy performance across multiple facilities. n Provide real-time feedback on manufacturing energy efficiency. n Optimize procurement through forecasting, load aggregation and rate analysis. n Improve reliability and uptime. Visit www.rockwellsoftware.com to learn more about how Rockwell Software solutions can make an impact on energy consumption today. FOREWORD WINTER 2010 P RIME Editor Rebecca Lambert, [email protected] A year of Features editor Lindsay James News and online editor Karen McCandless Senior writer Michele Witthaus Head of editorial Adam Lawrence Editorial contributors Matthes Derdack, Derdack, Greg Gorbach, ARC Advisory Group, Stefan Hoppe, OPC, Christian Hutter, Junction Solutions, Mike James, ATS Global, innovation Mike Novels, Preactor, Angel Sustaeta, Rockwell Automation Advertising For advertising enquiries, please contact Tudor Rose on +44 116 222 9900 or [email protected] elcome to the Winter 2010 issue of Prime. As we sit on the cusp of a new year, I Publication manager Christian Jones, [email protected] Partner managers Claire Brown, Christian Jones, Benedict Pask, Louise Pegg Wwould like to highlight just some of the technological innovations from Microsoft Subscriptions that have come to market over the past twelve months. For us, this year has undoubtedly Michael Geraghty, [email protected] been an exciting one. January saw the release of the Windows Azure cloud computing Reprints platform and from there we followed up with a slew of releases including, just to name Stuart Fairbrother, [email protected] a few, the office productivity tools Office and SharePoint 2010, SQL Server 2008 R2 Web site (www.onwindows.com) for richer business insight, Windows Phone 7 and Lync 2010, the next-generation Andy-Clayton Smith, [email protected] communications suite. Publisher Toby Ingleton Although currently aimed at the consumer market, Kinect for Xbox360 is also something worthy of mention here. For those who don’t know what it is, Kinect is a camera that Art direction Bruce Graham Design Paul Robinson Creative direction Leigh Trowbridge Photography Cover photograhy courtesy of Optimal translates users’ movements and gestures into gaming actions on screen. It’s already Energy. Additional photography by www.istockphoto.com, www. canstockphoto.com and www.fotolia.com Web site development Chris transforming the gaming experience, but in the future we expect it to change the way Jackson Circulation Ritwik Bhattercharjee Business management Richard people in all business scenarios interact with computers. Pepperman, Rachael Heggs, Claire Southan So as we look to next year and beyond, there is one thing you can be sure of; Microsoft Microsoft Tag Scan or snap the tag below for more information on Prime and Microsoft and its partners will continue to work closely with our customers to really understand their technology for enterprise businesses. To get a Tag Reader, visit http:// business needs. Together, we can plan and innovate for the future. gettag.mobi on your mobile phone browser. I hope you enjoy the issue. Çağlayan Arkan GM WW Manufacturing and Resources Microsoft “We knew that the software was the best in the industry, and that’s why we chose it.” Stephen Pickett Senior Vice President & Chief Information Officer, Penske® Corporation Microsoft® Names PTC® 2010 Global ISV Industry Partner of the Year. 1 CONTENTS WINTER 2010 News 06 W e preview the Digital Pharma & Life Sciences conference taking place in February 2011, take a look at Tesla Motors’ car of the future and interview PTC about its new suite of CAD software called Creo Viewpoint 16 T hought leadership on such issues as sustainability, interoperability and traceability from Matthes Derdack at Derdack, Preactor’s Mike Novels, OPC’s Stefan Hoppe, Christian Hutter at Junction Solutions and Angel Sustaeta at Rockwell Automation Cover story 06 Taking charge 22 O ptimal Energy is driving down pollution with the launch of Joule, South Africa’s first battery-powered car. We find out how Dassault Systèmes is helping the company get a better handle on its product development process Features Making the right moves 26 L indsay James finds out how manufacturers are using business intelligence to help them make the right decisions Going green 34 I mplementing a sustainability programme does not have to be complicated and cost intensive, in fact manufacturers have everything to gain by going green. Jasmine Yalds reports Solution profile: Dynamics AX 42 I n this special solution profile, we hear how the Microsoft Dynamics ERP team and its partners are building on the rich functionality of Dynamics AX to help 34 26 manufacturers realise their true potential Solution profile: MES 50 50 I n the second of this series of articles about the MES journey at Carlsberg 22 Breweries, Mike James looks at some of the challenges encountered along the way In practice 52 S uccessful implementations at test equipment manufacturer Teradyne, East Kansas Agri-Energy and Trinity Biotech Signing out Driving the value network 56 ARC ’s Greg Gorbach looks at what companies can do to enhance external collaboration and stay ahead of the competition Published by Tudor Rose ISSN 1747-1370 Active Directory, BizTalk, Microsoft, Outlook, The publisher reserves the right to accept Tudor House Prime is Microsoft's quarterly enterprise SharePoint, Visual Studio and Windows are either or reject advertising material and editorial 6 Friar Lane, Leicester customer magazine for the manufacturing and registered trademarks or trademarks of Microsoft contributions. The publisher assumes no LE1 5RA, England resources industries. For further information in the US and/or other countries. The names of liability for the return or safety of unsolicited Tel: +44 116 222 9900 and to subscribe, please visit: actual companies and products mentioned herein art, photography or manuscripts. Fax: +44 116 222 9901 www.onwindows.com/prime may be the trademarks of their respective owners. [email protected] www.tudor-rose.co.uk Printed in Great Britain by The Manson Group. Views expressed in this magazine are not Managing Director: Jon Ingleton necessarily those of Microsoft or the publishers. © 2010 Tudor Rose Holdings Ltd. All rights Acceptance of advertisements does not imply Follow us: twitter.com/onwindows reserved. No part of this publication may be official endorsement of the products or services Become a fan on Facebook stored or transmitted or reproduced in any concerned. While every care has been taken to Connect on LinkedIn form or by any means, including whether by ensure accuracy of content, no responsibility photocopying, scanning, downloading onto can be taken for any errors and/or omissions. computer or otherwise without the prior written Readers should take appropriate professional permission from Tudor Rose Holdings Ltd. advice before acting on any issue raised herein. 3 Challenge: Environment Excellence — Escalating energy costs pulling the plug on optimal performance. Results : Grappling with intense market pressures, a major oil and gas business had to reduce energy usage and costs — or lose their competitive edge. Enter Invensys. Collaborating closely with plant personnel, our expert team hammered out an ultra-effi cient approach to achieve environment excellence by coupling performance management with a business intelligence system. Following a comprehensive review, we assembled a real-time energy usage measurement and visualization solution — leveraging existing assets along with an open software platform and product upgrades. The result: managers, operators and engineers powered up business performance while optimizing energy usage. With a 6% savings on feedstock and a 4% saving in electricity costs, the company helped protect the environment and generated a $400,000 return in the fi rst two months. Now imagine what we can do for you. Better yet, let us show you. Visit www.iom.invensys.com/prm2. Let’s collaborate. Real Collaboration. Real-Time Results.TM Avantis Eurotherm Foxboro IMServ InFusion SimSci-Esscor Skelta Triconex Wonderware © Copyright 2010. All rights reserved. Invensys, the Invensys logo, Avantis, Eurotherm, Foxboro, IMServ, InFusion, SimSci-Esscor, Triconex and Wonderware are trademarks of Invensys plc, its subsidiaries or affiliates. All other brands and product names may be trademarks of their respective owners. © Copyright 2010. All rights reserved. Invensys, the Invensys logo, Avantis,
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