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Press kit Vinitaly 2015 Press folder link: http://www.vinitaly.com/areaStampa/cartellaStampa/ Photo gallery link: www.fotoveronafiere.com Username: vinitaly2015 Password: freefoto Conferences agenda link: http://www.vinitaly.com/areaVisitatori/convegni/day/all/newedition/1/ Free WiFi Area: Press Room (1st floor, gallery between hall 4 and 5) Blogger Area (Hall 2) gallery between halls Rete: SalaStampa Password: PressServices International Wine and Spirits Exhibition 22-25 March VINITALY 2015: BUYERS AND DELEGATIONS FROM 5 CONTINENTS FOR BUSINESS AND ANALYSIS OF INTERNATIONAL MARKETS An edition dedicated to business, incoming b2b and focus meetings involving the most important countries for present and future consumption of wine. Important institutional attendance at meetings organised to discuss the most topical regulatory issues in the wine industry - which is worth more than 10 billion euros of which 5.1 millions from exports. Vinitaly has a strong focus on business this year, including meetings with delegations and calendar of b2n event, professional seminars and tastings sure to provide effective answers useful for business strategies in the wine sector (www.vinitaly.com). «Overall, the wine sector is worth more than 10 billion euros, of which more than 5.1 billions generated by exports. Wine for Italy - which is the leader by value on the US market and second worldwide - is an extraordinary multiplier creating wealth and image for vocational local areas, - said Ettore Riello, President of VeronaFiere. - This is why attendance during the Show by representatives of government and institutions is so important - from the Minister of Agricultural, Food and Forestry Policies, Maurizio Martina, the Minister of Employment, Giuliano Poletti, the Deputy Minister for Economic Development, Carlo Calenda, and Paolo De Castro, Agriculture Commission of the European Parliament, who will discuss and debate the must topical issues in the wine sector, from the Consolidated Wine Law to TTIP, the Transatlantic Trade and Investment Partnership between the EU and the US». «And precisely the 49th edition of Vinitaly, in this regard, sees fundamental Government recognition of the trade fair VINITALY 2015: INCOMING ACTIVITIES – ORIGIN OF BUYERS’ DELEGATIONS system as an essential hinge-pin for international promotion,» added Riello. «The inclusion of exhibitions Special Plan for Made in Italy, which envisages 48 million euros for upgrading the sector, for Veronafiere is a further opportunity for developing its platform of business services, since its events have for many years been an authentic partner for the internationalisation on foreign markets of a great many companies». For Vinitaly 2015 all this has helped bring about an increase in investments of 34% compared to 2014 in order to implement a detailed incoming promotion plan that, in addition to the efforts organised directly by Veronafiere, involves the fundamental interaction with the entire system of institutions: Ministry for Economic Development, Ministry of Agriculture, ICE Foreign Trade Agency and European projects. «2014 was a rather particular year, as regards the economic and political scenario as a whole, international crises and monetary trends,» says Giovanni Mantovani, CEO & Director General of Veronafiere. «The sensation among wine companies is positive and our own Observatory indicates that turnover in 2014 will post a trend up by around 5% compared with 2013, while a good percentage of companies also enjoyed a favourable trend in the first part of 2015. It is equally true, however, that there are important signs of change on many markets - mention need only be made of Russia given the current international crisis - and we must work hard on bilateral agreements in potentially interesting areas OPERAWINE which are blocked by protectionist duty policies that Organized by Vinitaly International, OperaWine is an prevent markets taking off. Equally, an overall strategy exclusive tasting of the "Finest Italian Wines, 100 Great should be adopted to supervise quotas in terms of value, Producers" scheduled for the fourth year on the eve of volume and quality perception of Made in Italy products the inauguration of Vinitaly itself. in markets where we are leaders such as the USA, The event is the outcome of collaboration with Germany, the United Kingdom and so forth». authoritative American magazine Wine Spectator, which selects what it deems to be the best 100 wine cellars in For this reason, potential in various countries is analysed, Italy (103 this year, including producers of natural wines. thanks to targeted focus meetings organized by Vinitaly, Twenty new entries). OperaWine is the only Wine especially as regards the situation in Germany, Hong Spectator Tasting organised in Italy. Kong, China, Russia, USA, Australia and Brazil, as well as opportunities for Italian wine through international New this year is the agreement with Rcs Mediagroup for large-scale retail distribution. the publication of the official guide with Wine Spectator's tasting notes for the 103 wines presented by Many indications of market trends also originate from wine cellars, while company fact files are edited by direct comparisons between exhibitors and operators Luciano Ferraro of newspaper Corriere della Sera. The from all over the world during meetings on stands and guide is on sale at news-stands. the b2b events organized by Vinitaly. For this reason, The tasting will be attended by many buyers taking part Veronafiere continues to upgrade initiatives to in delegations organised as an integral part of Vinitaly's encourage incoming foreign buyers thanks to 60 incoming activities. international delegates, specific Projects for Vinitaly promoted by the Ministry of Economic Development Selected companies and wines on www.operawine.it (MISE) and implemented by Veronafiere with the support of the Italian Trade Agency (ICE), the Ministry of Agriculture (MIPAAF) and Uiv/Federvini. «In the continuous effort to classify incoming professional figures, as of this edition Vinitaly will introduce a registration system designed to ensure more detailed profiling of visitors. «This action» says ITALIAN WINE EXPERT BY VIA Mantovani, «is expected to increase numbers of The Vinitaly International Academy awarded the first specialised operators with advantages in terms of "Italian Wine Expert" and "Italian Wine Ambassador" contact quality». diplomas at the end of the first specialization course in Italian wine held in Verona 16-20 March 2015 INCOMING AND B2B MEETINGS - Thanks to such (http://www.vinitalyinternational.com/vinitaly- incoming activity, operators have been selected from international-academy/certification-course). Germany, Austria, Switzerland, Hong Kong, China and Created by the Vinitaly International Academy - VIA USA - countries where Vinitaly International has in turn under the scientific direction of Ian D'Agata, the course developed specific promotion initiatives; delegations was attended by 50 candidates coming from all over the will attend from the USA, one of which comprising world, including several top professionals of the world of importers exclusively from Texas, from Western Canada wine (10 Master of Wine students, corporate chefs for and Ontario, Russia, Slovenia, Croatia, Hungary, international hotel chains - Hyatt, Four Season, Shangri- Belgium, the Netherlands, Portugal, Czech Republic, La - directors of tasting schools, columnist of for Hong Kong, Asean countries (Indonesia, Malaysia, prestigious journals such as Forbes). Philippines,Singapore, Thailand, Brunei, Vietnam, Laos, The project was designed to help develop VIA's mission. Myanmar, Cambodia), South Korea, China, South Africa, The Vinitaly International Academy was launched in Cameroon, Latin America (Mexico, Peru, Paraguay, February 2014 as Vinitaly's educational, academic and Colombia, Argentina, Uruguay), United Kingdom, scientific centre world-wide. Henceforth, its activities Mozambique, Uzbekistan, Poland, Scandinavian abroad will be enhanced thanks to the "Italian Wine countries (Finland, Sweden, Denmark) and Baltic Experts" who will act as teachers for VIA activities in their countries (Estonia, Lithuania), Spain, India, Serbia, countries. Bosnia and Herzegovina, Australia and Japan. Guest buyers will be involved in the International Buyers' Lounge, that returns again this year following huge success in 2014 (Castelvecchio Gallery between ITALIAN WINE FACTS AND FIGURES Halls 2 and 3). In b2b meetings with companies during • Italian wine-making companies: about 380,000, 23% Taste&Buy Vinitaly organized by Veronafiere. of all agricultural companies • 2014 production (Assoenologi estimate): 40 million The International Buyers' Lounge is an area designed to hl of wine (-17% compared to 2013) be the landmark for all foreign buyers attending the • Hectares of vineyards: 665,000 (5% of UAA, Utilised Exhibition. They will have the International Buyers' Agricultural Area) – 48% DOCG and DOC and 27% IGT Lounge Wine Store at their disposition, for free tastings • In Italy there are: 73 DOCG and 332 DOC and 118 IGT (after registration) of wines specially selected by wines companies for international markets. • Wine turnover: 7.2% of agricultural revenues and 8% of agro-food revenues SPECIALIZED EXHIBITIONS - After the success of the first edition Vininternational (Hall 1) returns as the Italy and the world Show for International Wine, with wines from the main o 1st exporter of wine (20.5 million hl; 21% of the world producing