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Connection Minnesota Marketplace INSIDE THIS ISSUE: THE Coffeeshops Evolve into a Third Place ........... 1-3 Snapshot: Union Crossing ...................................2 Member Profiles ...................................................4 Connection Minnesota Marketplace ................................... 5-6 Rising Star ..............................................................7 Click on Charity of Choice: Cristo Rey Update ...............8 article title to Legislative Update ................................................9 link direct to MSCA Leadership ..............................................10 that page! Calendar of Events & Corp. Sponsors .............11 SEPTEMBER 2016 FEATURE ARTICLE Coffeeshops Evolve into a Third Place by Natina James, AIA, RSP ARCHITECTS moving in a picturesque valley. Cafes and WHEN DOES CUSTOMER EXPERIENCE Caribou Coffee strives to be the restaurants BECOME MORE THAN JUST A PURCHASE? place where you can be refreshed/ have inspired like in that moment. represented Having worked in retail for over While different than the home, the the highest 24 years, I am always fascinated Third Place can often subconsciously Encouraging customer experience growth by customer behavior and trends. provide comfort and support similar to an extended stay seems segment, at Coffeeshops were projected to to your home environment. counterintuitive to the business. more than die out – people would get sick of Coffeehouse visitors are not 30 percent spending $4 for a cup of coffee. Two of the most prominent customers but guests. Starbucks and since 2012. They haven’t. Cafes and restaurants companies have taken this to heart. Caribou train their staff to make the have represented the highest growth Starbucks founder and CEO Howard coffeehouse more like extensions segment, at more than 30 percent of the customers’ homes — they since 2012. The 19 percent growth in Urban sociologist Ray Oldenburg are family. Names are taken at total specialty food sales compares defines the Third Place as a “host order, repeat customers are asked if favorably to the 2 percent growth for regular, voluntary, informal and they want their usual. The seating in total food sales, as reported by areas are almost like your house — happily anticipated gatherings of SFA (Specialty Food Association).1 providing a variety of seating areas, Why? individuals beyond the realms of seating types and levels of privacy homes and work”.2 It might have something to do with – continued on page 2 the “Third Place” and our constant Schultz during a trip to Italy noticed need for social interaction. Urban that the Italians seem to have a sociologist Ray Oldenburg defines culture with impressive work life the Third Place as a “host for regular, balance. They were rested and full of voluntary, informal and happily passion. The passion was expressed anticipated gatherings of individuals in all aspects of their life — work beyond the realms of homes and and play. He noticed a great sense of w o r k”. 2 For reference, the First camaraderie and community within Place is considered your home, their coffeehouses. He wanted and Second Place is considered to bring this to America – and your work place. Modern lives, founded Starbucks.3 Caribou Coffee technology and our environment founders were similarly inspired have evolved and left fewer and when climbing the summit of Sable fewer opportunities to interact with Mountain in Denali Park. Below was people, relax and escape media. a herd of Caribou — perpetually similar to a living room, september | 2016 FEATURE ARTICLE CONTINUED: Coffeeshops Evolve into a Third Place kitchen and dining room. “They much like how we find party-goers Third Places are neutral places, Coffee becomes understand the importance of The congregating in the kitchen. and informal. They allow people the vehicle for Customer Experience and have to move freely, find spaces suiting bringing people invested a lot of time and money Caribou has now co-branded with their mood, and interact with together, to deliver it.”4 Coffee becomes others. People want to go there, no sister concepts Einstein Bagels and while allowing the vehicle for bringing people membership is required — all people people to together, while allowing people to Argo Tea to crossover into a greater are welcome. They are important. In relax and lose relax and lose themselves. Starbucks demographic — creating a greater today’s life we are bombarded with themselves. and Caribou take the thoughts, opportunity for increased diversity technology at work and home; as needs and expectations of their technology takes over our homes of social interaction between customer seriously. According and lives, we become more isolated. to Michelle Piontek of Caribou different groups. – continued on page 3 Coffee, Senior Design Manager, stores are choreographed at all Meanwhile, Starbucks is reinventing aspects from initial step in the itself for the urban commuter. door, to the counter and to the Express stores are opening in selection of the perfect seat. The Chicago and are designed for combinations of colors, materials capturing a quick moment in and textures are all intentional. the day. “On their commute, Caribou has now co-branded with they may be looking for a fast, sister concepts Einstein Bagels and efficient experience while at their Argo Tea to crossover into a greater neighborhood store they may want demographic — creating a greater to slow down and relax. We want opportunity for increased diversity to meet our customers wherever of social interaction between they are in their day, with the same different groups. Food and drink are meaningful connection and great staples of a successful Third Place — cup of coffee.”5 SNAPSHOT: UNION CROSSING — NW CORNER OF 1-94 AND CR 18, MONTICELLO, MN OPENED: 2007 OWNER: AXTC Retail L.P. MANAGING AGENT: Ryan Companies US, Inc. CENTER MANAGER: Dawn N. Gorshe REAL ESTATE REPRESENTATIVE: Terese Reiling, Colliers International, 952-897-7738 CONSTRUCTION CONTRACTOR: Ryan Companies US, Inc. GLA: 400,000 sf CURRENT OCCUPANCY: 89% ANCHORS: Super Target, Home Depot, PetSmart, Marshall’s, OfficeMax FACTS/NARRATIVE: Prominent SuperTarget, Home Depot, Marshalls # OF STORES: 14 and Office Max anchored shopping center fronts I-94, the fastest CONSTRUCTION STYLE: Brick / Block growing corridor in Minnesota. Prime outlots available and strip retail space for lease. Conveniently located at the I-94 and County Road 18 interchange. CLICK HERE FOR MORE INFORMATION 2 september | 2016 FEATURE ARTICLE CONTINUED: Coffeeshops Evolve into a Third Place We, as human beings, crave social interaction. The Coffeehouse is a Third Place that restores that connection. It encourages diverse populations to come together and interact, and may be the key to a richer life and community. This is why specialty coffee sales are over $3.48 billion in the US. Coffee shops aren’t going anywhere. If you haven’t been lucky enough to find yours yet, check out the top 10 Coffee shops rated by the Eater-Minneapolis. Give them a try — join the club and find your Third Place! 1) Five Watt Coffee — MPLS Kingfield neighborhood 2) Urban Bean — MPLS Lake & Bryant 3) Quixotic Coffee — St. Paul Highland Neighborhood 4) WorkHorse Coffee Bar — St. Paul 5) SpyHouse Coffee — 4 MPLS locations (try NE!) 6) Kopplin’s Coffee — MPLS Prospect Park 7) J & S Bean Factory — St. Paul Highland Park 8) Claddagh Coffee — St. Paul West 7th 9) Bull Run Coffee — MPLS close to Calhoun 10) The Bachelor Farmer Café — MPLS North Loop 1 http://dailycoffeenews.com/2015/04/09/at-3-48-billion-coffee-jumps-to-second-place-in-u-s-specialty-food- sales/ 2 http://www.pps.org/reference/roldenburg/ 3 http://www.homileticsonline.com/nonsubscriber/btl_display.asp?installment_id=3216 4 http://www.fastcompany.com/887990/starbucks-third-place-and-creating-ultimate-customer-experience 5 https://news.starbucks.com/news/starbucks-chicago-store-experiences 3 september | 2016 MEMBER PROFILES JESSICA KEEFE ALAN CATCHPOOL JOB TITLE: Development & Leasing Associate JOB TITLE: MN Branch Manager AREA OF FOCUS: Retail Development AREA OF FOCUS: Civil Engineering – YEAR JOINED MSCA: 2016 Commercial/Industrial/Parks & Rec YEAR JOINED MSCA: 2016 THIRTY EIGHT PROPERTIES, LLC CEI ENGINEERING ASSOCIATES, INC. WHAT WAS YOUR FIRST JOB IN THIS INDUSTRY AND FOR HOW LONG? WHAT WAS YOUR FIRST JOB IN THIS INDUSTRY AND FOR HOW LONG? I recently began my career in the beginning of 2015 with IRC Project Manager with Larson Engineering (4 years) Retail Centers [formerly Inland Real Estate Corporation] and WHAT KEEPS YOU IN THE BUSINESS? Getting to work on unique worked there for just under a year in their leasing department. projects and whether it’s an existing or new client, seeing them WHAT KEEPS YOU IN THE BUSINESS? I enjoy the complexity of smile or congratulate you on a project well done never gets old! this business and the newness of each day. The creativity WHO HAS BEEN AN INFLUENTIAL TEACHER, MENTOR, OR MODEL TO YOU and persistence to successfully make it through the cycle of AND WHAT DID YOU LEARN FROM THEM? My 1st boss was a great role a deal along with the opportunity to put together a project model, mentor and teacher to a young college grad who thought that positively affects the community around you is extremely they knew it all!! Can’t be afraid to try new things, that goes for rewarding. both the teacher and student. WHO HAS BEEN AN INFLUENTIAL TEACHER, MENTOR, OR MODEL TO YOU WHAT IS THE MOST UNIQUE PROJECT/LEASE/PROPERTY THAT YOU EVER AND WHAT DID YOU LEARN FROM THEM? Jennifer Pelant at Colliers has WORKED ON IN YOUR CAREER? I had the opportunity to Design and been a very influential mentor to me over the past few months. PM a new Data Center for AT&T just outside of Charlotte, NC. I have learned from Jennifer that hard work, consistency, and 120 acre site required over 1 Million yards of cut/fill, stream/ honesty will bring you a long way in this industry. wetland mitigation, 500,000 SF building in Phase 1 along with WHAT IS THE MOST UNIQUE PROJECT/LEASE/PROPERTY THAT YOU EVER utilities and mechanical yard.
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