PDiN MONITOR A Review & Analysis of Current Public Diplomacy in the News
November 2010 Volume 1, Issue 9
Featuring a closer look at:
President Obama in Indonesia
Volume 1, Issue 9 PDiN MONITOR Table of Contents
― Contents
quickly wilt. the world’s they environment, harsh flowers;hothouse when to exposed words...beautiful like are gorgeous ● ● ● ● ● ● ●
About CPD Blogs inPD Print Announcements & CPD Publications PDiNExtras Discussing Letters tothe Editor Ciolek by Melanie Homecoming Potent but An Abbreviated Indonesia: in Obama PDiNSpotlight Seib by Philip Visit Indonesia ofObama’s Diplomacy The Public Featuring: / Nation Branding categories: the following in South Eastand Asia Europe, Pacific, Middle Asia Americas, Newsfrom Africa, PDiNRoundup Diplomacy on Public Center USC Director, Deputy Walton, Badawi Sherine The View from CPD
PDiN Monitor
and Publications from CPD and other sources sources other and CPD from Publications and
PDiNMonitor Issue 8 -
Philip Seib
/ Non NewTechnology
Cultural Diplomacy / Government PD / Media & PD / & Media PDGovernment / / Diplomacy Cultural
—
EntertainmentDiplomacy
- State PD / Public Opinion / Opinion Power Soft PD /Public State
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November 2010
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Volume 1, Issue 9 PDiN MONITOR ViewfromThe CPD
Best wishesBest forthe holidays and the new year, lookforward resumingto ourpublication cycle in late January. willWe takea shortbreak from publishing [email protected] 12.page Please do continueto sendusyour commentsand feedbackto publisheda sampling of the Lettersto the Editor that we‘ve received on isItgratifying to know so manyof you read ceived byIndonesians. bookin Jakarta Paperin Public Diplomacy MelanieCiolek (MPD ‘11) catering histo domestic audience? Inthe CPDSpotlight, APDSPresident stration‘sapproach toward the Muslim world, and to whatextent was he Obama‘sNovember 10 speech to the Indonesian people fitinto his admini- the publicdiplomacy impact ofthis trip using widea angle lens. didHow visitto Indonesia. In the Roundup,PDiN CPDDirector Philip Seib assesses Butthe focusofthis issue of waythe the leaks have been received abroad. to followthe WikiLeaks storyas it unfolds, paying particularattention to ramificationsof―Cablegate,‖ CPDimmediately launched a ions ofU.S. diplomaticpractices and personnel.To delve into the PD cized by WikiLeakswhich willundoubtedly shape anddeform ecotourismefforts, not tomention the trove ofdiplomatic cablespubli- Queenabout Elizabeth II‘s entry into Facebook to columnsabout Ghana‘s world ourfor amusement analysis.and From Thispast monthhas offered up a plethora ofPD storiesfrom around the
.
Deputy Director, USC Center on Public Diplomacy (CPD) (CPD) Diplomacy Public on Center USC Director, Deputy Editor Walton Badawi Sherine –
offersa balancedview ofhow Obama‘s visitwas re- - in
- Chief, Chief,
-
onthe topic of the U.S. Embassy‘suse ofFace- andwinner of the PDiNMonitor PDiN Monitor Monitor PDiN
isPresident Obama‘s recent PDiNMonitor
PDiNMonitor CPD Prize forBest Student DeutscheWelle’s
next monthand
carefully. We‘ve November 2010 MediaMonitor
foreignopin-
feature 3
Volume 1, Issue 9 PDiN MONITOR PDiN RoundupPDiN
© BambangSusilo Yudhoyono and his wife, Ani, in Jakarta. Portraits of President Obama, first lady Michelle Obama, Indonesian President beautifulwords are like gorgeous hothouse flowers;when steadyin decline, particularlyamong Arabs. The reason: UnitedStates among Muslims, America‘sreputation has been Butafter briefa surgein popularityfor Obama and the globe. bridgesbetween the United States and Muslims around the awas beautifully written, heartfelt appealto build lasting patedas a sequel to his world.lim His November Jakarta10 speechwas much antici- logicalplace Obamafor to continuehis outreach to theMus- hometo theworld‘s largestMuslim populationthis awas Aside fromthe President‘s personal ties Indonesia,to as dentofthe UnitedStates one as of itsown. spiritsof this rising Pacific power that can claim thePresi- tion. His reminiscences of his boyhood exploits stirred the bling tourist butrather as one who has real roots in the na- phrasesing ofthe Indonesian languagenot like some stum- Indonesiaof BarackObama‘s Not muchimagination is required to appreciate the impact in Seib Philip by VisitIndonesia Obama‘s of PublicDiplomacy The Roslan Rahman/AFP/Getty Images
June2009 address in Cairo
recent visit
. There he was, us-
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Tutu campaignsTutu against Israel Categories : prospects developing for it. istergaveoverview an on Tunisian tourismand TravelAgencies Federation (FIAVET)...The min- Friday on board the members ofItalian the TourismMinister, SlimTlatli Ministerreceived AllAfrica.com Tourists Tunisia: Nation toIncrease Flow of Italian cas Categories : playingexcitingand anew game. western rinkthe in capital,some young Kenyansare enthusiasticaboutwinter sports. at an But ice swelteringfew sun, would expect Kenya to be a countryIn famedits for distance runners and Voice of America Ice Hockey Gains Popularity in Kenya Categories : pastries. honey tajines,hearty couscous perfumedor date and world'sgreat cuisines,creating delicatelyspiced withlocal cooks on delicacies from one of the travelersMorocco, to offering a chance to work Cooking areclassesincreasingly popular among Global Post Moroccan food at a home home from away Categories: exclusive. conservationdevelopmentand aremutually culturaldispelling exchange, notion the that withvationcommunity development crossand model ness that blends environmental conser- villageturn the to itsroots with aunique busi- community monkeys livethat within itas sacred...Today, its tected surroundingforest Mona the and Ghana’stropical Volta region,once fiercely pro- Thevillage Tafi buried of Atome, in deep Global Post monkeys African vacations and ecotourism: Meet the East Categories : againstIsrael. versybystepping up his boycottcampaign withhis wife. he But has sparked newcontro- sayingtober would he watch sipcricketand tea Prizelaureate beganhis retirement in early Oc- The archbishopformer of CapeTown Nobeland Global Post
PDiN Round Up: Africa
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rolein today‘s society, saying: Cairo, thePresident spokeat some length about Islam and its duedrhetoric and the much softerapproach to Islam. In pared to theone delivered in Cairo, was the relatively sub- ofOne theinteresting aspects ofthe beenable to this without seeming undulypatronizing. itscredit, the Obama administration has, for the mostpart, America‘sgreat assets in mentorshipand collaboration. To Muslimentrepreneurs and make available to them someof Another significant U.S.initiative has beento identify young placeswhere corruption angerand have letprogress pass by. U.S.government to Arab countriesto accelerate progress in Prize tionswith the Muslim world. hastion accomplished much itsin efforts to build better rela- asidefrom Palestinian The deflatingof theCairo interestsof Palestinians in their endlessdisputes with Israel. principally byAmerica‘s perceived inability to advance the Inthe instance ofthe Cairo speech, thewilting was caused exposed to theworld‘s harsh environment,they quickly wilt. June 2009.June President Obama Speaks theto Muslim World from Cairo, Egypt human beings.‖ human all of dignity the and tolerance progress; justice and of principles common share and they overlap, competition. be in not need and not exclusive are Islam and America that truth the upon one based and respect, andmutual interest onmutual one based world, the around Muslims and States United the tween be- beginning new seek a to Cairo to here come ―I've - winnersamongst them, have beendispatched by the © whitehouse.gov
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Islamabout were more detached: for continuedassertive outreach Muslims.to Hisremarks Islam,a somewhat strangealtering of coursegiven the need dent‘s commentswere more about Indonesia and lessabout By contrast,the Headded, © House at Universitythe of Indonesia Jakarta,in Indonesia, Nov. 10, 2010. The crowd reacts as President Barack Obama delivers a speech in the Field
Pete Souza, Official White House Photo. truths with all mankind.‖ all with truths these share determination, and faith gether, with peace. in gether to- live can world this of people the andthat division; than powerful more is unity that progress; humanof side onthe is history that us tell they because mistic, us opti- make should America and Indonesia of stories despair. or cynicism or doubt into cannot give us. of each within lives divine the of spark ―That people.‖ in other yourself religion and region race and of faiths…. please. they Godas worship to choose people peace, named for ocean an above rising islands creations, beautiful most God‘s of some contains that anarchipelago ―Across
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stration,but a restive publicand a combative new Congress outreach efforts. Goodintentions abound within theadmini- liticalblowback might inhibit theObama White House itsin Thiscase illustrates how fearsabout potential domestic po- extremism. fromthe Cairo speechwere references to combating violent referencesto rapprochement with Islam thelim, White Housemay have wanted to casesin America advancing the notion that Obama isa Mus- elections reasons forthis exist.The sting ofthe pared to thosein Obama‘s Cairospeech. Several plausible encesto Islam in Jakarta seemmerely tangential when com- Aspresidential speechmaking, that‘s not bad. But refer-the Novemberon 2010.10, President Obama greeting audiencethe at Universitythe of Indonesia Jakartain tween the United States and the Muslim speeches ...no single speech incremental process. credit for recognizing this asan world, PresidentObama deserves
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karta. UnitedStates), the message he delivered in Cairoand Ja- frequentlyand in many places (including at home in the thising as an incremental process. Hewill need toreiterate, Muslimworld, President Obama deserves credit forrecogniz- ―fix‖the relationship between theUnited States and the Althoughno single speech Obama priority. recognizethat outreach to theIslamic world remains an cloutof ―Obamamania‖ worldwide. But the coveragedid about theJakarta speech international news coveragereflected lower expectations Asthe articles cited in thisedition of alistichopes. administrationnewly wary about the costsof creatingunre- pointmentamong Arab Muslims may havemade theObama maylimit diplomaticambition. Also, thepost editor of the journal journal the editor of co and Diplomacy, Public Global in Series Macmillan grave co Communication, Political ternational eration Post The Media: New and Terrorism Global East Middle theNew Media and into War America Lead Helped Murrow R. Edward How War Shapedby World a Cover Conflict
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About the Author Media, War, and Conflict and War, Media, – –
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Watch President Obama‘s speech inJakarta, Indonesia from November 9, 2010. Foreign Policy (Blog) Foreign outreach defense Muslim In Obama’s of York Times The New Redux Cairo Hear Some Jakarta In Speech, BBC News world theto engage Muslim bid new Obama’s Post The Jakarta Indonesia in childhood his of tells story Obama The Australian Indonesia Barack grips fever Post The Washington presidential trivia know who people rewards Indonesia in reality show Obama Al Jazeera Indonesia in arrives Obama York Times The New as Barry Him That Knew Nation a Visits Obama York Times The New Challenge Indonesian Obama’s Team. Research aggregatedCPD‘s by PDiN as visit November the concerning a ofselection stories Belowis trip. his rounding sur- the days in outlets news international many by extensively long Obama‘s President Media Roundup: President Obama’s
English
Trip to Indonesia
- awaited visit to Indonesia was covered to was Indonesia visit awaited
Asia Categories : his politicalheroes. Senateold office beneath photographsframed of printeda postcard showing himsitting his in the dent, United EmbassyStates Indiain long Not after Barack Obamawas elected presi- The YorkNew Times India InvokesObama Gandhi, Whose Ideal Eludes Asia Categories : and clothe feed evacuees from the volcano. Indonesian stretched government to house, disaster reliefteams aimto augment efforts by a as ―corporate socialresponsibility‖ the efforts, companiessponsor rescue efforts...Known here AsMountMerapi continues to erupt,cigarette Global Post Philip Morris Indonesia: volcano This brought toyou by Categories : little no or from help the Americans and NATO. to doors rescue kidnappeddiplomats when(even theyarethe same thing) kickand in drugdown lordsand government ministers Theybreak upchildsuicide The YorkNew Times And Tackles the Taliban On TV, an Afghan Challenges Unit Tradition Americas Categories : oftions Pakistanis. aimedto counteractstereotypes and mispercep- independentcultural diplomacy campaign,PPB heritagemusicand American to audiences. An May,(PPB)in they didso to bring Pakistani launched Rahman Pakistani BuildersPeace PakistaniAmericansMahnaz Fancy Zeybaand Media Newswire macy toFlood Relief Pakistani Peace Builders Turn Cultural Diplo- Categories : widecampaign. inglogo, anew slogan, advertising world- and landisnation develop to a new strategy includ- to Set launch next year, Indian the Ocean is- comprehensivedestination branding evolution. TheRepublicthe of Maldives toisset undergo a DailyTravel branding strategy MaldivesThe announces tourism new re-
PDiN Round Up: South Asia
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Volume 1, Issue 9 PDiN MONITOR PDiN SpotlightPDiN
© was later moved a to school attended by Obama in youth.his President Barack Obama at a park Jakarta, in Indonesia. The statue Workers add a finishing touch to bronzethe statue of young U.S. dampenedhad enthusiasm for hisreturn. gestionsthat the repeated postponements of hisvisit president― eager public. In a capitalthat considers theU.S. Indonesiato had exhausted the patience of oncea speculation had grownabout whether Obama‘s return interviewsand with former childhoodacquaintances, tured Whilenews coverage preceding Obama‘svisit fea- stillbe receptive to Obama‘s overtures? casion. Butafter so many delays, would Indonesians hours, could notdiminish the significanceofthe oc- reachJakarta, and shortened thevisit to lessthan 24 MountMerapi thatthreatened Obama‘s ability to childhoodhome. Even volcanic ash fromnearby waited nearlytwo years for Obama‘s return to his promised to satisfyan Indonesian public thathad tion thatObama‘s visitwould finallytake place of two plannedvisits earlier in 2010, the confirma- ticpolitical issues in the U.S.forced the watched stopson hisrecent Asiantour. After domes- 9 Obama‘slong overdue visitto Indonesia on November greatThe anticipation surroundingPresident Barack Ciolek Melanie by inIndonesia: Obama An Potent but Abbreviated Homecoming - AP/Dita Alangkara 10 ensured10 thatit would be one of the most anecdotes alocal boymade good
about hisfour years livingin Jakarta
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Indonesianearned oftion hisown ―homecoming‖ Indonesiato in Bahasa repeatedthe postponements ofhis visit. articula-His defuseskepticism thatmay have developed during ofsity Indonesia speech Obama managedto largely By someaccounts, with just a fewlines in hisUniver- year. slippingonly slightly from71 percentthe previous Obama to do theright thing regarding world affairs, majorityof Indonesians (67%) still Recent publicopinion data has also shown that the 280,000in the hours48 surrounding Obama‘s visit. the U.S.Embassy interestin thevisit, thenumber ofFacebook fans for and Washington,DC. Inanother sign of theimmense followingin Obama‘s footsteps to Hawaii, Chicago, ain televised reality show for a chance to wina trip 12,000than entriesand had 10 contestants compete organizedby the U.S. Embassy in Jakarta drew more anticipationfor the visit. ObamaAn trivia Indonesiansonly reinforced the perception ofhuge At thesame time, evidenceof―Obamamania‖ among Roman Catholic school. a As child, President Obama attended Santo Fransiskus aAsisi,
grewby more than half enthusiasticapproval © The New Times. York November 8, 2010.
Obama in Indonesia
have confidence
November 2010
fromthe
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in
Volume 1, Issue 9 PDiN MONITOR PDiN SpotlightPDiN
cialrelationship with Indonesia isan asset forpublic sian publicand media hasdemonstrated that his spe- Obama‘sability to capturethe interest of theIndone- of discussiongoing forward. advanceU.S. interests will remain an important topic ize hisimmense popularity Indonesiain in order to Islamist extremism.‖ HowObama will choose util-to deepenrelations with ―anally in thefight against nomicgrowth, while others stable democraticgovernance and promising eco- gionalpartner, highlighting its stridestoward more acknowledgeIndonesia‘s potentialas a strategicre- ofage thevisit U.S. maina prominent underlying theme whenever the thenot focus AlthoughU.S. relations with the Muslim world tions. implications forthe futureof U.S. of hisaddress to theIndonesian people, which holds Indonesiato overshadowed coverageof other aspects other perspective,the focuson Obama‘s special ties coverage crowd ofseveral thousand in attendance and - Indonesiarelationship isdiscussed. Some cover-
fromthe Indonesian media. But froman- School childrenSchool in Indonesia eagerly await President Obama‘s November visit Jakarta.to
ofObama‘s visitto Indonesia, theyre-
encouraged
Obama useto the tripto focused
- Indonesianrela-
on thechance to
positive were
siansare stillwilling to givehim theirattention. balancing China‘sregional influence while Indone- operationon issues from counteringextremism to toity shape the direction ofthe U.S. wardIndonesia will greatly depend Obama‘son abil- Ultimately, thefuture of U.S.public diplomacy to- tionsthat moves beyond Obama‘spersonal appeal. translatedinto a foundation U.S.for diplomacyin the long more countries. than 25 cover which surveys, WorldPubli- network the cOpinion.org for manager survey and dinator coor- communications of positions the held cently re- most She project. WorldPublicOpinion.org the manages which tank think research global opinion public a D.C., Washington in (PIPA) Attitudes icy Pol- International on Program the at years four for worked Melanie USC, at arriving to Prior politics. American Latin and democratization, institutions, multilateral process, policy foreign the on focused studies Her 2005. in D.C. Washington, in University Georgetown from Politics International in Service Foreign in B.S. her received She USC. at Diplomacy Public of Master a for candidate a is Ciolek Melanie
About theAbout Author
- © term,but only if it canbe Embassy of Indonesia
Obama in Indonesia
November 2010 - - Indonesianrela- Indonesian co-
11
Volume 1, Issue 9 PDiN MONITOR Letters tothe Editor
High Commissioner and Trade Commissioner gave speeches gave Trade Commissioner and Commissioner High the and seats, their downin sat then Guests the pole. flag up flag theEarth Middle raised had Commissioner the High gas a We had out pirates. as who turned Hobbits, as local staff dressed food Hobbit served winter in lawn, on the outside it staged event. We the in interest huge was There trilogy. the Rings the Lord of in the film first continent of on thescreening sub the ever first staged we India, in Commission High Zealand theat New living When was I wrong. went spectacularly in involved was One event I film know technical by much lured just as now,they are skies; bright and mountains rugged its New for Zealand toattracted once were "Filmmakers that who wrote Reporterwriter of the Hollywood the with view objectives. Weagree brand well as as economic the government's to achieve help the need of conscious be should government fundedthe by activity that allfilm and coordinated offshore is work thatsure our film to make Weare aiming Avatar). tal (i.e. digi- post and production including TheHobbit), and Rings of Lord the (i.e. films make shoot and location to which in a NZ as FilmNZ, promotes with which collaboratively more working is and Commission Film Zealand thewith New closelyvery works Trade Affairsand of Foreign The Ministry industry. film of and ourfilms the successinternationally in pride national much We have film. international next great the to able than more make namic, dy- interesting, to as ourselves goodshow way a is Wethis think to indicate!). that tend our films boring more be much may we start, a (for reality thein with country not tally necessarily may screen on the theythatsee what realise will the audience that hope tend we to to mind) springs Warriors (Once Were country ordangerous possibly entirelyodd an be show usto may films thatognise some rec- whilst we and light, positive a in work film Weour see Doha. London, Brusselsand France, Prague, in next year to more the followin with sia, burg, Ham- Turkey, Beijing, Berlin, festival), des film France(the Antipo- in for screenings/activities funding film provided have we months 18 the last not.sometimes In the library, using world, sometimes the around plomacy di- public film activelyundertaking are we and overseas, posts shortour forby use films six and films 11 feature nent us to perti- It is film. on column Cull‘s recent Dr.―I Nick enjoyed again... the Future, to Back Diplomacy: Cinematic to: In response -
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dhal and chapattis. It was served by served It was chapattis. dhal and -
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Former Indian Ambassador to Germany to Germany Ambassador FormerIndian
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For U.S. Media Coverage click click Coverage Media U.S.For here click the leaks of Coverage Media Global For crisis. the to response U.S. the and cables leaked the to publics by foreign reaction the on focuses Monitor Media The CPD WikiLeaks the of age cover- media domestic and global which tracks Monitor Media Cablegate America's WikiLeaks: launched CPD 2010, 29, On November Monitor Media WikiLeaks Launches CPD .
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pleaseBlog, email the CPD School. the Annenberg at Diplomacy on Public Center USCof the theflect views re- donecessarily not ownand the authors' are here opinions The represented sphere. publicdiplomacy the the world in The legislation. To view CPD’s onlineview To CPD’s legislation. resources, click USCPubliconCenter The Diplomacy features databasewebsite diplomacy arich ofpublic
soft power, media, europe, internet, nato nato internet, europe, media, power, soft Tags: environmentalism religion, diplomacy, faith power, soft Tags: media Tags: republic czech Venezuela, exchange, cultural Europe, dept, state power, soft Tags: iran Tags: kurdistan east, Tags: europe Tags:
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