Chapter 4: Behavior, Motivation and Self-Control
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The Influence of Behavioural Psychology on Consumer Psychology and Marketing
This is a repository copy of The influence of behavioural psychology on consumer psychology and marketing. White Rose Research Online URL for this paper: http://eprints.whiterose.ac.uk/94148/ Version: Accepted Version Article: Wells, V.K. (2014) The influence of behavioural psychology on consumer psychology and marketing. Journal of Marketing Management, 30 (11-12). pp. 1119-1158. ISSN 0267-257X https://doi.org/10.1080/0267257X.2014.929161 Reuse Unless indicated otherwise, fulltext items are protected by copyright with all rights reserved. The copyright exception in section 29 of the Copyright, Designs and Patents Act 1988 allows the making of a single copy solely for the purpose of non-commercial research or private study within the limits of fair dealing. The publisher or other rights-holder may allow further reproduction and re-use of this version - refer to the White Rose Research Online record for this item. Where records identify the publisher as the copyright holder, users can verify any specific terms of use on the publisher’s website. Takedown If you consider content in White Rose Research Online to be in breach of UK law, please notify us by emailing [email protected] including the URL of the record and the reason for the withdrawal request. [email protected] https://eprints.whiterose.ac.uk/ Behavioural psychology, marketing and consumer behaviour: A literature review and future research agenda Victoria K. Wells Durham University Business School, Durham University, UK Contact Details: Dr Victoria Wells, Senior Lecturer in Marketing, Durham University Business School, Wolfson Building, Queens Campus, University Boulevard, Thornaby, Stockton on Tees, TS17 6BH t: +44 (0) 191 3345099, e: [email protected] Biography: Victoria Wells is Senior Lecturer in Marketing at Durham University Business School and Mid-Career Fellow at the Durham Energy Institute (DEI). -
Intrinsic Motivation to Learn: the Nexus Between Psychological Health and Academic Success
91 Intrinsic Motivation to Learn: The Nexus between Psychological Health and Academic Success John Mark Froiland, PhD, Emily Oros, PhD, Liana Smith, B.S., & Tyrell Hirchert, B.A., University of Northern Colorado Intrinsic motivation (IM) to learn, if cultivated, can lead to many academic and social/emotional improvements among K-12 students. This article discusses intrinsic motivation to learn as it relates to Self Determination Theory and the trouble with relying solely on extrinsic motivators. The academic benefits of IM in the specific subject areas of reading and mathematics are reviewed, as well as various psychological benefits (e.g., enhanced persistence, prosocial behavior and happiness). Science-based methods of fostering IM in students are considered, especially enhancing children’s environments through elevating teacher and parental autonomy support. Suggestions for integrating intrinsic motivation with behavioral interventions are also provided. KEYWORDS: Academic engagement; intrinsic motivation; elementary school students; high school students; parenting style; behavior change Teachers frequently struggle to motivate their students (Brophy, 2008; Froiland, 2010) and most students lose intrinsic motivation to learn each year as they move from first grade to high school (Lepper, Corpus & Iyengar, 2005). Intrinsic motivation to learn entails engaging in learning opportunities because they are seen as enjoyable, interesting, or relevant to meeting one’s core psychological needs (Ryan & Deci, 2000). According to self-determination theory, all people seek to satisfy three inherent psychological needs: the need for developing competence, the need for relatedness (creating meaningful connections with others), and the need for autonomy (perceiving that one is able to initiate and regulate one’s own actions). -
Encyclopedia of Psychotherapy-Logotherapy.Pdf
Logotherapy Paul T. P. Wong Trinity Western University, British Columbia, Canada I. Introduction Known as the “Third Viennese School of Psychother- II. The Spiritual Dimension apy,” logotherapy was developed in the 1930s because of III. The Meaning of Meaning Frankl’s dissatisfaction with both Freud and Adler. IV. Basic Tenets Frankl accepts Sigmund Freud’s concept of uncon- V. Existential Frustration and Noogenic Neurosis sciousness but considers the will to meaning as more VI. Logotherapeutic Techniques and Applications VII. Recent Developments fundamental than the will to pleasure. Existential Further Reading analysis is designed to bring to consciousness the “hid- den” meaning or spiritual dimension of the client. Frankl received training in individual psychology GLOSSARY from Adler. He differs from Adler because he focuses on the will to meaning, while Adler emphasizes social dereflection A logotherapeutic technique to redirect clients’ attention away from their problems to more positive as- interest and the will to power. However, some of the pects of their lives. It is built on the human capacity for basic concepts of logotherapy, such as freedom and re- self-distancing and self-transcendence. sponsibility, bear the imprint of Adler’s influence. existential analysis Developed by Viktor Frankl, it refers to A major difference between logotherapy and psycho- therapeutic techniques that bring the hidden meaning of analysis is that both Freud and Adler focus on the past, existence into consciousness. while logotherapy focuses rather on the future—on the logotherapy Developed by Viktor Frankl, it refers to a spiri- meanings to be fulfilled. tually, existentially oriented therapy that seeks to achieve Although logotherapy and existential analysis tend healing and health through meaning. -
Model of How Perspective Is Formed in the Mind
Model of how perspective is formed in the mind • Version 1.1 • Last update: 5/6/2007 Simple model of information processing, perception generation, and behavior Feedback can distort data from input Information channels Data Emotional Filter Cognitive Filter Input Constructed External Impact Analysis Channels Perspective information “How do I feel about it?” “What do I think about it? ” “How will it affect Sight Perceived Reality i.e. news, ETL Process ETL Process me?” Hearing environment, Take what feels good, Take what seems good, Touch Word View etc. reject the rest or flag reject the rest or flag Smell as undesirable. as undesirable. Taste Modeling of Results Action possible behaviors Motivation Impact on Behavior “What might I do?” Anticipation of Gain world around Or you “I do something” Options are constrained Fear of loss by emotional and cognitive filters i.e bounded by belief system Behavior Perspective feedback feedback World View Conditioning feedback Knowledge Emotional Response Information Information Experience Experience Filtered by perspective and emotional response conditioning which creates “perception” Data Data Data Data Data Data Data Data Data Newspapers Television Movies Radio Computers Inter-person conversations Educational and interactions Magazines Books Data sources system Internet Data comes from personal experience, and “information” sources. Note that media is designed to feed preconceived “information” directly into the consciousness of the populace. This bypasses most of the processing, gathering, manipulating and organizing of data and hijacks the knowledge of the receiver. In other words, the data is taken out of context or in a pre selected context. If the individual is not aware of this model and does not understand the process of gathering, manipulating and organizing data in a way that adds to the knowledge of the receiver, then the “information” upon which their “knowledge” is based can enter their consciousness without the individual being aware of it or what impact it has on their ability to think. -
On Choice and the Law of Effect
2014, 27(4), 569-584 Stanley J. Weiss, Editor Special Issue Peer-reviewed On Choice and the Law of Effect J. E. R. Staddon Duke University, USA Cumulative records, which show individual responses in real time, are a natural but neglected starting point for understanding the dynamics of operant behavior. To understand the processes that underlie molar laws like matching, it is also helpful to look at choice behavior in situations such as concurrent random ratio that lack the stabilizing feedback intrinsic to concurrent variable-interval schedules. The paper identifies some basic, non-temporal properties of operant learning: Post-reinforcement pulses at the beginning of FI learning, regression, faster reversal learning after shorter periods, and choice distribution on identical random ratios at different absolute ratio values. These properties suggest that any operant-learning model must include silent responses, competing to become the active response, and response strengths that reflect more than immediate past history of reinforcement. The cumulative-effects model is one that satisfies these conditions. Two months before his engagement to his cousin Emma Wedgwood, Charles Darwin wrote copious notes listing the pros and cons of marriage. This is typical human choice behavior, though perhaps more conscious and systematic than most. No one would imagine that animals choose like this. But folk psychology often slips in unannounced. In his famous matching-law experiment, to make his procedure work Richard Herrnstein added what is called a changeover delay (COD): neither response could be rewarded for a second or two after each change from one response to the other. The reason was to prevent a third response: switching. -
PSYCO 282: Operant Conditioning Worksheet
PSYCO 282 Behaviour Modification Operant Conditioning Worksheet Operant Conditioning Examples For each example below, decide whether the situation describes positive reinforcement (PR), negative reinforcement (NR), positive punishment (PP), or negative punishment (NP). Note: the examples are randomly ordered, and there are not equal numbers of each form of operant conditioning. Question Set #1 ___ 1. Johnny puts his quarter in the vending machine and gets a piece of candy. ___ 2. I put on sunscreen to avoid a sunburn. ___ 3. You stick your hand in a flame and you get a painful burn. ___ 4. Bobby fights with his sister and does not get to watch TV that night. ___ 5. A child misbehaves and gets a spanking. ___ 6. You come to work late regularly and you get demoted. ___ 7. You take an aspirin to eliminate a headache. ___ 8. You walk the dog to avoid having dog poop in the house. ___ 9. Nathan tells a good joke and his friends all laugh. ___ 10. You climb on a railing of a balcony and fall. ___ 11. Julie stays out past her curfew and now does not get to use the car for a week. ___ 12. Robert goes to work every day and gets a paycheck. ___ 13. Sue wears a bike helmet to avoid a head injury. ___ 14. Tim thinks he is sneaky and tries to text in class. He is caught and given a long, boring book to read. ___ 15. Emma smokes in school and gets hall privileges taken away. ___ 16. -
Principles of Behavior Therapy and Behavior Modification (Chapter 5 from the Umh an Reflex) Rodger K
Digital Commons @ George Fox University Faculty Publications - Grad School of Clinical Graduate School of Clinical Psychology Psychology 1981 Principles of Behavior Therapy and Behavior Modification (Chapter 5 from The umH an Reflex) Rodger K. Bufford George Fox University, [email protected] Follow this and additional works at: https://digitalcommons.georgefox.edu/gscp_fac Part of the Psychology Commons Recommended Citation ISBN 9789991767680 Published by Harper & Row, New York, NY. Pages 113-133. This Book is brought to you for free and open access by the Graduate School of Clinical Psychology at Digital Commons @ George Fox University. It has been accepted for inclusion in Faculty Publications - Grad School of Clinical Psychology by an authorized administrator of Digital Commons @ George Fox University. For more information, please contact [email protected]. PART III Clhallllgnllllg IHiumallll Belhavnor 50 Principles of Behavior Therapy and Behavior Modification THE EMERGENCE of behavior theory represents a striking shift from the previous history of ideas in the western world. Since the zenith of Greek civilization, it has been customary to explain behavior in terms of such internal factors as will, desire, purpose, intention, belief, expectation, memory, and character. The experimental analysis of behavior, however, shifts the locus of causal explana tions for behavior from internal processes and events to external causes. In Skinner's words, "[This shift] quite naturally led to a flood of practical applications. An early stimulus-response formula was too simple and seriously misleading, but once the role of the causal environment was properly understood, a flourishing tech nology was inevitable." 1 This chapter examines the theoretical aspects of the application of behavioral psychology (technically, the experimental analysis of behavior) to the process of behavior therapy. -
Motivation, Its Types, and Its Impacts in Language Learning
International Journal of Business and Social Science Vol. 3 No. 24 [Special Issue – December 2012] Motivation, Its Types, and Its Impacts in Language Learning Dr. Tengku Sepora Tengku Mahadi Associate Professor School of Languages, Literacies and Translation Universiti Sains Malaysia Malaysia Sepideh Moghaddas Jafari, PhD Student School of Languages, Literacies and Translation Universiti Sains Malaysia Malaysia Abstract Given the fact that teachers are now expected to be informed enough to be able to pilot their teaching towards the varying requirements of different classroom learners, this study is proposed to shed light on what it takes to have (establish and manage) an effective and successful language classroom in terms of learners motivation. This study is designed to investigate the impact of motivation in the context of language learning. To reach the aim of this study, some of the main subjects, topics, and points which can be related to the goal of article are introduced and explained. Afterwards, they are followed by a brief discussion and some beneficial implications and suggestions for the teachers and lecturers. Introduction In the recent period of education, concerning language teaching and learning a momentous transfer and change has occurred; in the sense that an enormous focus has gone towards learner and learning rather than teacher and teaching. Nowadays, indeed, it is an important target for the teachers to make their students less dependent on teachers and more autonomous on themselves (O̓ Malley and Chamot , 1995). In fact, learner self-sufficiency is corresponding to contemporary ideas about the active association and interest of learners, importance of learner- centered approaches, as well as sovereignty of learners from teachers (Littlewood, 1996). -
Attitude and Behavior Change
MCAT-3200020 C06 November 19, 2015 11:6 CHAPTER 6 Attitude and Behavior Change Read This Chapter to Learn About ➤ Associative Learning ➤ Observational Learning ➤ Theories of Attitudes and Behavior Change ASSOCIATIVE LEARNING Associative learning is a specific type of learning. In this type of learning the individual learns to “associate” or pair a specific stimulus with a specific response based on the environment around him or her. This association is not necessarily a conscious process and can include involuntary learned responses (e.g., children in a classroom becoming restless at 2:55 p.m. on a Friday before the 3 p.m. bell). This category of learning includes classical conditioning and operant conditioning. Classical Conditioning Classical conditioning is one of the first associative learning methods that behavioral researchers understood. Classical conditioning has now been shown to occur across both psychological and physiological processes. Classical conditioning is a form of learning in which a response originally caused by one stimulus is also evoked by a second, unassociated stimulus. The Russian physiologist Ivan Pavlov and his dogs are most famously associated with this type of conditioning. Pavlov noticed that as the dogs’ dinnertime approached (unconditioned stimulus,orUCS), they began to 91 MCAT-3200020 C06 November 19, 2015 11:6 92 UNIT II: salivate (unconditioned response,orUCR). He found this unusual because the dogs Behavior had not eaten anything, so there was no physiological reason for the increased saliva- tion before the dinner was actually served. Pavlov then experimented with ringing a bell (neutral stimulus) before feeding his dogs. As a result, the dogs began to associate the (previously neutral) bell sound with food and would salivate upon hearing the bell. -
24.09F11 Handout 6: Behaviorism
Handout 6: Behaviorism Motivation The Newcomers arrive and live among us. They are humanoid in form, although their skin is tinged with green, and their inner structure is nothing like ours. In fact -- the skin aside -- as far as outward appearances go the Newcomers are astonishingly like us. In short, they behave as we behave. At any rate -- not to beg any questions -- they move their bodies and emit sounds just as we do. There are the usual social tensions, of course. A rabble-rousing human politician raises the question: what if the Newcomers have no minds at all? What if they lack, not just conscious experience, but beliefs, desires, hopes, expectations, intentions, and the rest? If we do think they have minds, aren't we just guessing? The Leader of the Newcomers speaks: I am a Newcomer. Hath not a Newcomer eyes? Hath not a Newcomer hands, limbs, dimensions? Fed with the same food, hit with the same weapons, subject to the same irritation of our sensory surfaces, do we not behave just as humans? If you prick us, do we not cry out? If you tickle us, do we not laugh? If you ask us, do we not answer? And if you have minds, do we not also? If we are like you in the rest, we will resemble you in that. How could the politician's suggestion possibly be correct? Note that the crucial behaviorist thought isn't simply that we have excellent evidence that the Newcomers have minds. Rather, it is anyone who behaves just as the Newcomers behave is absolutely guaranteed to have a mind (cf. -
(010) LEARNING & MOTIVATION Fall 2016 COURSE INSTRUCTOR
SYLLABUS PSYCHOLOGY 312 (010) LEARNING & MOTIVATION Fall 2016 COURSE INSTRUCTOR: Mark E. Stanton, Ph.D. Office: Wolf Hall, Room 132A Phone: 831-0175 Email: [email protected] Office hours: By appointment TEACHING ASSISTANT Nick Heroux Office: Wolf Hall, Room 132 Phone: 831-0687 Email: [email protected] Office hours: By appointment PREREQUISITES: You must have successfully completed Psyc100 (General Psychology), Psyc207 (Research Methods) and Psyc209 (Measurement and Statistics), or equivalent, in order to enroll in this course. This is a departmental requirement. No exceptions. TEXTBOOK: Michael Domjan, The Principles of Learning and Behavior¸7th Edition, 2015, Wadsworth. COURSE OVERVIEW: This course covers learning and motivation as an empirical, theoretical, and applied science in psychology and neuroscience. To earn credit for the course, you must master the material in the textbook and complete in-class assignments. To excel in the course, you must complete seminars that deal with select topics in greater depth. Lectures and in-class assignments are offered to the entire class. Seminar enrollment is limited to five seminars of 8 students each (see calendar). Enrollment is first-come-first- served based on class rank and a cumulative grade of at least 70% (determined by exam performance and in-class assignments). Students can complete up to two seminars. There are no class lectures on days when seminars are being held. More information about seminar enrollment, course structure and requirements appears below. LEARNING GOALS: The learning goals are to make students knowledgeable of the phenomena and theories in the field, to acquire fluency in the “language” and analytical thinking used by professionals in this field, and to develop skills in written and oral communication. -
Operant Conditioning
Psyc 390 – Psychology of Learning Operant Conditioning In CC, the focus is on the two stimuli. In Instrumental Conditioning, the focus is on Operant Conditioning the S and how it affects the response. In Operant co nditio ning, what fo llo ws the response is the most important. Psychology 390 That is, the consequent stimulus. Psychology of Learning R – S Steven E. Meier, Ph.D. Thus, you have a Stimulus that causes a Respo nse, which is in turn fo llo wed, by a Listen to the audio lecture while viewing these slides consequent stimulus. 1 2 Psyc 390 – Psychology of Learning Psyc 390 – Psychology of Learning Differences Between Instrumental and Skinner Operant Conditioning Radical Behaviorism • Instrumental • Probably the most important applied • The environment constrains the opportunity psychologist. for reward. • Principles have been used in everything • A specific behavio r is required fo r the reward. • Medicine •Education •Operant • A specific response is required for •Therapy reinforcement. •Business • The frequency of responding determines the amount of reinforcement given. 3 4 Psyc 390 – Psychology of Learning Psyc 390 – Psychology of Learning Distinguished Between Two Types of Responses. Respondents • Respondents • Are elicited by a UCS •Operants • Are innate • Are regulated by the autonomic NS HR, BP, etc. • Are involuntary • Are classically conditioned. 5 6 1 Psyc 390 – Psychology of Learning Psyc 390 – Psychology of Learning Systematically Demonstrated Operants Several Things • Are emitted If something occurs after the response • Are skeletal (consequent stimulus) and the behavior • Are voluntary increases, • Get lots of feedback The procedure is called reinforcement, and the thing that caused the increase is called a reinforcer.