Event Report

Hon’ble Union Minister of Electronics & IT and Law & Justice Shri Ravi Shankar Prasad inaugurated a State-level VLE (Village level Entrepreneur) Conference on

“ ग्रामीण उयिमता की नई पहल : CSC-CREATING A NEW WAVE IN RURAL ENTREPRENEURSHIP ’’ at , , UP on 6th September, 2016.

The conference was an initiative by CSC e-Governance Services Ltd. (CSC-SPV) to create a platform to enhance rural entrepreneurship in the state of Uttar Pradesh through CSCs by bringing its various stakeholders together.

The Varanasi VLE conference organized by CSC SPV brought the network

of Government, VLEs, Industry and Rural India together on a common

platform through this mega event

CSCs in Uttar Pradesh

Uttar Pradesh is the most populous State in India and the second largest State in terms of economy, with a GDP of 9.76 lakh crore. Uttar Pradesh has the largest number of Common Services Centers (CSCs) in the country as well. The network of 45,565 CSCs across the State is providing seamless G2C and B2C services to rural citizens. With the indicators forecasting double-digit growth in the State in financial year 2016-17, the time is ripe to take Digital India to the last mile.

Uttar Pradesh occupies the top position in terms of roll out of CSCs across the country, especially at Gram Panchayat level. Of the total 45,565 CSCs across the State, 31,777 CSCs are in Gram Panchayats.The State has the largest number of 5191 Permanent Enrolment Centers (PECs) delivering Aadhaar services. These PECs also generate the highest number of Aadhaar numbers at 322.50 lakh. Under the Banking service, the largest numbers of active Banking Correspondents are in Uttar Pradesh, i.e. 2,344 BCs out of 10,404 nation-wide.

The conference brought the CSC stakeholders on a common platform to deliberate and share

experiences on delivering various services through CSC and ways to infuse new synergy in the 1 delivery of services through CSC in the State. Page

The conference was presided by Hon’ble Minister Shri Ravi Shankar Prasad and had the participation by MP, Machhlishahar, Shri Ram Charitra Nishad, MLA Varanasi Cantt, Smt. Jyotsana Srivastava. It also had participation of industry such as Apollo Healthcare, Siemens, TCS, Videocon, Super 30 and Knowledge Podium were present. They further conveyed their full support to CSCs.

Over 3000 Village Level Entrepreneurs of CSCs from across the state of Uttar Pradesh especially Varanasi, Mirzapur Sonebhadra, Gonda, Gorakhpur, Jaunpur, Ghazipur and Machhlishahar, gathered at the CSC Varanasi VLE Conference.

Shri Dinesh Tyagi, CEO, CSC SPV welcomed all the distinguished guests and VLEs to the conference

On the occasion, a booklet on the Status of CSC in UP and success stories of VLEs was launched by the dignitaries and Hon’ble Minister

2 Page

Conference Highlights Videocon d2h was the Title Sponsor of the conference. • The major industry partners during the conference were: TCS, Videocon, Siemens/Knowledge Podium LAUNCHES and I Scholar. & PARTNERSHIPS • Siemens and Knowledge Podium initiated Skill Development Programme. 1. Wi-Fi facility for five • CSC SPV and TCS partnered to create a Digital Skill (5) villages in Arajiline Hub for skill courses through common service blocks in Varanasi.

centres. 2. Veterinary tele- • CSC Service stalls of all verticals were set up consultation will be available in Uttar Pradesh through the CSC network from 9.30 AM to 6.00 PM, five days a week.

3. Diagnostic kit for Malaria and Dengue now available at CSCs for the rural population in Uttar Pradesh through Speaking on the occasion, Hon’ble Minister Shri Ravi Shankar Apollo Tele-health Prasad coined the term ‘Rapid Action Force for Digital Services. India’ for VLEs. He said, “Now, our villagers have Facebook 4. Videocon D2H will and accounts. This is the real Digital India. The nation bring Digital DTH has a great potential for change where the role of change services through CSC makers is important. I am very happy to note that we have centres in Uttar Pradesh. 2, 29,000 CSC that are changing face of rural economy in

India.” 5. CSC SPV and Siemens/Knowledge He added further that the number of CSCs will reach the Podium jointly have 2.50 lakh target in the next six months, from 2.29 lakh now initiated skill .“Uttar Pradesh is still behind from others in terms of CSC roll development courses. outs. In our effort to reach out to rural and remote areas for ‘Digital India’ programme and giving information technology 6. CSCs will assemble services to those who still cannot, the State of Uttar Pradesh LED lamps to boost can play an important role,” Hon'ble Minister said.“If we think rural economy. 3 Page

of at least 10 employees in each CSC, that would mean 25 lakh jobs and that is ‘minimum” .

He also said, "I would write to Chief Minister of Uttar Pradesh to increase the profit in G2C services from Rs 2 to Rs 15. If that doesn’t happen, I’ll have it done when the next government takes charge."

The Hon’ble Minister also launched the following services during the Conference: Six Digital Villages in Uttar Pradesh: Through wi-fi facility, people of five villages (Jansa Bazar, Harpur, Chandapur, Bhawanipur, ) in Arajiline block in Varanasi can now enjoy Internet connectivity.

Gram Sarpanch of Harpur village had a video chat with Hon' Minister Shri Ravi Shankar Prasad at the launch of Wi‐Fi Village at the conference. "Being a woman Sarpanch, I want you to promise me to ensure digital literacy of all women of your village. If you succeed it doing this, then I will visit your village," said the Hon'ble minister.

Tele-consultation for Animal Healthcare: Veterinary tele-consultation is now available through the CSC network from 9.30 AM to 6.00 PM, five days a week.

Diagnostic Kit for Malaria and Dengue: Diagnostic kit for Malaria and Dengue now available at CSCs for the rural population through Apollo Tele-health Services.

E-Legal Services: E-Legal facility through video-conferencing now available at CSCs, five times a week, for citizens.

Super 30 Online Curriculum for IIT Preparation: In partnership with I Scholar, CSC SPV to launch 's famous Super 30 online curriculum for IIT preparation for rural students.

D2H Sale and Skill Service through Videocon:

CSC SPV has entered into an agreement with Videocon D2H for bringing Digital DTH services through CSC centres.

Courses for Skill Development: CSC SPV and Siemens/Knowledge Podium jointly have initiated skill development courses for rural areas like air-conditioning, Assistant motorcycle mechanic, Assistant scooter mechanic, Basic electrician, Basic engineering drawing, Cyber wellness, etc.

Agreement signing with TCS for Skill courses: CSC SPV in partnership with TCS will create a

Digital Skill Hub for skill courses through CSCs. 4

Page

Dr. Dinesh Tyagi, CEO, CSC e Governance Service Limited said that soon the common services centres will be provided with kits for manufacturing of LED bulbs, and government’s joint-venture company Energy Efficiency Services Ltd has assured procurement of all LED bulbs manufactured at common services centres.He said that if each CSC can generate at least Rs. 1 lakh per month, it could become a big source of income for such village level entrepreneurs (VLEs).

He said, “Aadhar is the basis of CSC. Aadhar is CSC’s sanctity and identity. All the CSC centres either they must do Aadhar enrolment or Aadhar update. Aadhar has Rs. 280 Cr business potential. Full cycle of Aadhar activity in this country will be done by CSC.” He added, “Still there are some Panchayats where there is no CSC. In UP alone, there should be 1.5 lakh CSC centres. If one CSC gives job to 5 persons, we can imagine how much changes they can bring in this state alone.”

He said that “I am thankful to Hon’ble Minister that he supported us in getting Internet Provider License. Villagers will get all the services at the doorsteps. This is real Swaraj when villagers will get services near their home”.

The programme was attended by over 3,000 Village Level Entrepreneurs (VLEs), many of whom are delivering last mile delivery service across the country through CSCs. Later the plenaries called upon the audience for questions and comments to fuel discussion around the practical steps that need to be taken and how CSC VLEs and the ecommerce companies can work

together.

5

Page

Screening of a film on CSC – Anokhi Udaan

A film on services offered by CSC called 'Anokhi Udaan' was screened. The You Tube link of the film is given below: The film showcases the various dimensions of CSC services. https://www.youtube.com/watch?v=iNlKYRWTYAc Experience shared by 3 VLEs

Three VLEs from Hardoi, Sonbhadra and Varanasi shared the success stories of CSCs which had given employment to several people including girls.

Vandana Tiwari from Hardoi runs a Common Service Centre and has 12 employees. She explained her experience on the role of CSC in creating job opportunities in the villages.

Madhuri Maura from Sonbhadra faced social and financial challenges when she started a CSC. She started her centre with one laptop, now gives Aadhar as well as all the banking services with her CSC centre.

Sapna Singh from Varanasi shared the challenges faced as woman VLE. She has organised investor awareness program in her area. She said: "I believe in hard work and skill building in the society."

On this occasion, a Banarasi painting was presented to the Hon’ble Minister. This was prepared by VLE Shri Ajay Kumar Singh with support from Ms Shabina Bano, Tarannum and Sapna, who were all trained under an IT Ministries project.

.

Launch of CSC song written by Piyush Mishra

To celebrate the remarkable journey of CSC was launched by Hon’ble Union Minister Shri Ravi Shankar Prasad. This song shall provide an identity and recognition to the CSC movement. This song lyrics is written by Shri Piyush Mishra and composed by Manish J Tipu.

This song captures the essence of CSC’s resolve to transform Rural India and further provide the desired motivation and inspiration to empower and enlighten the citizen through the use of ICT and full fill dream of Digital India. This song is the CSC Anthem – and Hon’ble Minister said that the VLEs should play it every day, at all events and programmes and let spirit soar with it and feel proud to be associated with world’s largest network.

6 Links to download the CSC song

Page Wave Sound Format .wav (Size 59.0 MB) - https://www.csc.gov.in/csc_song.zip MP3 Sound Format .mp3 (Size 4.92 MB) -https://www.csc.gov.in/cscsongmp3.zip

Award Ceremony

An award ceremony was held to facilitate the exceptional VLEs for their work in service delivery, based on the data from transations on CSC Portal for the period April 2015-July 2016

SERVICES VLE NAME Award

1 VLE who has processed maximum GULZAR AHMAD LED Assembly Pack + Certificate Passport applications 2 2nd VLE who has processed RAJESH KUMAR GUPTA Tablet+ Certificate maximum Passport applications 3 VLE who has made maximum PAN Ambrish Kumar LED Assembly Pack + Certificate Cards 4 VLE who has booked maximum AMIT KUMAR GUPTA LED Assembly Pack + Certificate railway tickets 5 VLE who has carried out the Mohd Ahad LED Assembly Pack + Certificate maximum overall transactions on the Apna portal 6 2nd VLE who has carried out the Suryadeep Singh Tablet + Certificate maximum overall transactions on the Apna portal 7 VLE who has carried out transaction Vivek Kumar LED Assembly Pack + Certificate of maximum amount on the portal

8 VLE helped dalita mahila to provide Sanjul Prasad Dwivedi Tablet + Certificate OMT and certified NDLM 9 Shikha Bala Tablet

10 Prema Devi Tablet

11 Aadhar Generation SUNIL KUMAR KUSHWAHA LED Assembly Pack + Certificate

12 Aadhar Generation SHIV KUMAR MAURYA LED Assembly Pack + Certificate

13 LI Renewal VIVEK KUMAR JAIN LED Assembly Pack + Certificate

Technical Session I : CSC Services

CSC SPV took the centre stage while interacting with the VLEs. Sessions and question answers were held on number of services – Aadhar, Financial Inclusion, Telemedicine and Jan Aushadhi Scheme and Education services. Representatives from National and State team addressed the VLEs – those present were, Avanish Tyagi, Kamal Kakkar, Atulit Rai, Piyush, Shiladitya, Subodh, Prabhnain, Abhishek Singh

The programme was anchored by Dr Vashima Shubha, Head Marketing and Communications and was supported by team members Nilesh Khanna, Pankaj Pal, Abey Thomas, Dhirendra, Sarthik, Gaurav Choudhary, Omveer, Avanish Singh, Angela, Mandeep, Namita, Nazneen, Niraj, Amit, Shashi Shukla and district officers. 7

Page

Technical Session II : Panel discussion: Skills and education Mr. Sharad Talwar, CEO- Knowledge Podium said, “We have successfully created products for engineering, manufacturing, skill up-gradation and knowledge retention needs of major industries and large educational institutions in India and abroad. The skill partnership with CSC SPV will add immense value in our efforts for rural population.”

Mr. Swami from TCS said, “Our partnership with CSC will create a Digital Skill Hub for skill courses through common service centres. The program aims to create a skilled resource pool for the industry. TCS has already 6,000 courses on skill sector and more new courses are likely to happen soon. The online delivery of courses can be done through the online ecosystem at CSCs.”

MEDIA OUTREACH The conference was well attended by members of the press including National as well as State media. Prominent names attending the conference were: The Hindu, Business Line, PTI, Dainik Jagran, Dainik Bhaskar, Dainik Aaj, Indian Express, Times of India, Navbharat Times and Hindustan. The media persons got a chance to interact with the Hon’ble minister and got his views on various issues including CSCs to boost economic growth.

SOCIAL MEDIA TWITTER

CSC SPV carried out 16 sustained tweets on the proceedings of the Varanasi VLE Conference for two days (September 6-7, 2016).

1. Our tweets on both the days earned an impression of 16,000 over the two day, i.e. 8,000 impressions for each day. Each of our tweets earned between 400-800 impressions on an average.

2. The tweets had an engagement rate of 2 % and we received 30 link clicks during the two days (on an average 15 link clicks per day).

3. Forty-seven Re-tweets were reported during the period; on an average 24 re-tweets per day.

4. We received 98 likes during the period; an average of 49 likes per day.

5. The top-most tweet for the period earned an impression of 8,439 and an engagement of 241:

8 Page Page9 3. Our 2. Our averag 1. Duri We ma FACEB O n e p p d of 50 likes likes of50 OK g the g the thre osts receiv osts reach e 8 posts posts 8 e

e o e e day perio day n CSC n CSC Fac d toaroun per day. d 2813cli d e c d

book Page Page book ks and 124 ks and (Septembe 11,000 pe 11,000 8 r o f 5–7,201 or theVar reactions, reactions, ple during a a 6 6 comments nasi VLE C VLE nasi the period ), werecei v o & sharesd ed 162ne nference. nference. w w u u ring thep likes on o likes e e u u riod. r Page, an r Page,

PRINT MEDIA

10 Page

11

Page

The Conference concluded on high note as the VLEs were truly motivated by the presence

of Hon’ble Minister. They felt more empowered by the services launched and added to the bouquet of services. 12

Page