2019 { } MEDIA KIT 1 The Worldwide Authority on Bass 2019 Bassmaster National Advertising Rates

Rate Base: 500,000 Frequency: 9X/year Size B/W 2-Color 4-Color Cover Rates Page $33,880 $39,360 $49,570 Cover 2 Spread $106,570 2/3 $25,410 $29,520 $37,190 Cover 3 $54,530 1/2 $22,020 $25,590 $32,230 Cover 4 $59,480 1/3 $15,260 $17,720 $22,320

Frequency Discounts

Bassmaster MarketPlace, our shopper section 3X 3% in every issue, is an opportunity to promote your 6X 6% brand to avid fishermen at a rate you can afford. For details, contact Katie Hagan/MarketPlace Manager 9X 9% at 251.621.9748 or [email protected].

All orders are noncancelable after closing date. No penalty for ads that bleed. 2 2019 Bassmaster Advertising Due Dates

Gatefold/Gimmick Begin Estimated In-Home Advertising Closing Ad Material Due Inserts Due Confirmation Mailing (Start) Jan/Feb 10/23/18 11/20/18 11/26/18 12/07/18 12/23/18 01/05/19 Classic Preview 11/27/18 12/27/18 01/02/19 01/11/19 01/27/19 02/07/19 Mar 12/18/18 01/17/19 01/22/19 02/01/19 02/17/19 02/28/19 Apr 01/15/19 02/14/19 02/19/19 03/01/19 03/17/19 03/28/19 May 02/19/19 03/21/19 03/25/19 04/05/19 04/21/19 05/02/19 Jun 03/19/19 04/18/19 04/22/19 05/03/19 05/19/19 06/01/19 Jul/Aug 04/16/19 05/16/19 05/20/19 05/31/19 06/16/19 06/27/19 Sept/Oct 06/18/19 07/18/19 07/22/19 08/02/19 08/18/19 08/29/19 Nov/Dec 08/20/19 09/19/19 09/23/19 10/04/19 10/20/19 10/31/19

3 2019 Bassmaster Ad Specifications

Publication Trim Size: 7.875" X 10.5"/ Perfect Bound / Inserts jog to the foot

Bleed Ads No Penalty for ads that bleed.

1/2 Horizontal 2/3 Vertical 1/2 Horizontal 1/3 Vertical Full Spread* Full Page Spread* Page Page Page Bleed 16” x 10.75” 16” x 5.5” 8.125” x 10.75” 5.25” x 10.75” 8.125” x 5.5” 2.75” x 10.75” Trim 15.75” x 10.5” 15.75” x 5.25” 7.875” x 10.5” 5” x 10.5” 7.875” x 5.25” 2.5” x 10.5”

Non-Bleed 15.25” x 10” 15” x 5.5” 7.375” x 10” 4.625” x 9.75” 7” x 4.875” 2.125” x 9.75” Live Area 15.25” x 10” 15” x 5.5” 7.375” x 10” 4.625” x 9.75” 7” x 4.875” 2.125” x 9.75” * Note: live areas include total area +.75" gutter (applies to full and 1/2 horizontal spreads)

Ad Guidelines ■ CMYK (no spot color or RGB) Non-Bleed ■ 300 dpi Ads ■ Hi-res PDF files with images and fonts embedded 1/2 Page 1/3 Page 1/3 Page ■ Contain crop marks and bleeds set to Island Horizontal Square .125” offset Trim 4.625” x 7.375” 7” x 3.25” 4.625” x 4.875” ■ Preflight all PDFs ■ B.A.S.S. no longer accepts: Quark files, tiffs, jpegs, font files

B.A.S.S. FTP Instructions ■ Copy the following Web address into your Web browser address bar: http://goo.gl/037IAu ■ Fill in ALL the required fields. ■ Select the “+ add” icon and then choose your file(s) to upload. ■ Select Upload. ■ After the uploading is complete, close the browser window. ■ Please send an email to April Phillips, [email protected], stating that your ad has been posted.

Ship To: B.A.S.S. Publications A GUIDE TO BASSMASTER MEASUREMENTS 3500 Blue Lake Dr., Suite 330 BLEED An additional .125" of artwork used for trimming

Birmingham, AL 35243 TRIM Final size of page Attn: April Phillips NON-BLEED An ad that fits inside the safe area and surrounded by space

Phone: (205) 313-0947 LIVE AREA A guide is used to protect all live elements from the trim Email: [email protected]

4 2019 Bassmaster Editorial Calendar

January/February May ■ Issue Theme: Toyota Bassmaster Angler Of The ■ Issue Theme: 2019 Classic Recap Year Feature • Feature On The Classic Winner ■ Additional Issue Theme: Winter Fishing • Highlights On The Top 5 Finishers • Smallmouth Winter Habitat ■ Additional Theme: Topwater Time • Catching Bass On Ledges • Finesse Topwater Situations • Cold Smallmouth Hotspots • Best Rod/Reel/Line For The Surface • Lures For River Smallmouth • Giant Topwater Baits That Work ■ Reader Favorite: Harry ‘N’ Charlie June ■ Issue Theme: Fishing For Lesser-Known Bass Species Classic Preview [Mid-February] • Finding Shoal Bass ■ Issue Theme: 2019 • California Grand Slam Presented By DICK’S Sporting Goods • Discover The Red Eye Bass • Pundit Picks: Who Will Win? • Detailing : All About The Tennessee River July/August • Patterns And Lures That Should Dominate ■ Issue Theme: Bassmaster’s 100 Best Bass Lakes ■ Elite Destinations: Spotlight Of Each Destination On • International Destinations The 2019 Bassmaster Elite Series Tournament Trail ■ Additional Theme: Fishing Vegetation March • Raising Cane: Fishing Cane Stalks On Blueback ■ Issue Theme: Spring Flinging Herring Lakes • Early Bass Movements • Bass In The Prarie Grass • Preparing For Prespawn • Dirty Water Myths Busted • Using Shallow Baits In Cold Water September/October April ■ Issue Theme: All About The Fall ■ Issue Theme: The Shad Spawn • Best Baits For Fall Fishing • How To Locate Shad • Falling Bait Presentation Tactics • Best Baits For The Shad Spawn • Balancing Your Jigs, Tweaking Soft Plastics • Perfect Time To Capitalize On The Spawn November/December ■ Issue Theme: Elite Series Recap • Winning Ways Of The 2019 Bassmaster Elite Series Season ■ Additional Theme: Winter Wonderland • Best Patterns For Catching Winter Bass • Clothing To Keep You Warm On The Water • Perfect Gear Pairings For Favorite Winter Baits • 25 To-Do Tasks When It’s Too Cold To Fish

Subject to change. 5 2019 B.A.S.S. Times National Advertising Rates

Subscribers: 100,000 Frequency: 12X/year Size B/W 2-Color 4-Color Cover Rates Tabloid Page $14,750 $16,210 $18,290 Cover 2 Tabloid Page $18,940 Tabloid 1/2 $10,920 $12,010 $13,550 Cover 3 Tabloid Page $18,940 Tabloid 1/3 $8,570 $9,400 $10,580 Cover 4 Tabloid Page $20,300 Magazine Page $10,920 $12,010 $13,550 Frequency Discounts Magazine 2/3 $8,200 $9,020 $10,160 3X 3% Magazine 1/2 $7,100 $7,810 $8,820 6X 6% Magazine 1/3 $4,920 $5,410 $6,100 9X 9% 12X 12%

B.A.S.S. Times MarketPlace, our shopper section in every issue, is an opportunity to promote your brand to avid fishermen at a rate you can afford. For details, contact Katie Hagan/MarketPlace Manager at 251.621.9748 or [email protected].

All orders are noncancelable after closing date. No penalty for ads that bleed. 6 2019 B.A.S.S. Times Advertising Due Dates

Gatefold/Gimmick Begin Estimated In-Home Advertising Closing Ad Material Due Confirmation Mailing (Start) Jan 10/16/18 11/26/18 11/28/18 12/27/18 01/05/19 Feb 11/13/18 12/19/18 12/21/18 01/20/19 01/29/19 Mar 12/11/18 01/18/19 01/23/19 02/14/19 02/26/19 Apr 01/15/19 02/22/19 02/26/19 03/21/19 04/02/19 May 02/12/19 03/22/19 03/26/19 04/18/19 04/30/19 Jun 03/12/19 04/19/19 04/23/19 05/16/19 05/29/19 Jul 04/09/19 05/17/19 05/21/19 06/16/19 06/25/19 Aug 05/14/19 06/21/19 06/25/19 07/21/19 07/30/19 Sept 06/11/19 07/19/19 07/23/19 08/18/19 08/27/19 Oct 07/16/19 08/23/19 08/27/19 09/22/19 10/01/19 Nov 08/13/19 09/20/19 09/24/19 10/20/19 10/29/19 Dec 09/10/19 10/18/19 10/22/19 11/17/19 11/26/19

7 2019 B.A.S.S. Times Ad Specifications

Publication Trim Size: 10.5” x 13.75"/ Saddle stitch/ Inserts jog to the foot/Self cover Bleed Ads No penalty for ads that bleed. Non-Bleed Ads

Tabloid 1/2 Tabloid 1/3 Magazine Page Horizontal Page Vertical Spread Tabloid Spread Tabloid Trim 9.75” x 6.5” 3.125” x 12.875” 15.75” x 10.5” Bleed 21.25” x 14” 10.75” x 14” Trim 21” x 13.75” 10.5” x 13.75” Non-Bleed 20.125” x 12.875” 9.687” x 12.875” Non-Bleed Live Area 19.875” x 12.625” 9.437” x 12.625” Ads (cont.)

* Note: live areas include total area +.75" gutter Tabloid 1/3 Tabloid 1/2 (applies to full and 1/2 horizontal spreads) Page Horizontal Spread Horizontal Trim 9.75” x 4.375” 21” x 6.5”

Non-Bleed Ads (cont.)

Magazine 1/3 Magazine 2/3 Magazine 1/2 Magazine 1/2 Magazine 1/3 Magazine 1/3 Magazine Page Page Horizon- Page Vertical Page Island Page Horizontal Page Vertical Page Square tal Trim 7.875” x 10.5” 4.625” x 9.75” 4.625” x 7.375” 7” x 4.875” 2.125” x 9.75” 7” x 3.25” 4.625” x 4.875”

Ad Guidelines B.A.S.S. FTP Instructions ■ CMYK (no spot color or RGB) ■ Copy the following Web address into your Web browser address bar: ■ 300 dpi http://goo.gl/037IAu ■ ■ Hi-res PDF files with images and Fill in ALL the required fields. fonts embedded ■ Select the “+ add” icon and then choose your file(s) to upload. ■ Contain crop marks and bleeds set to ■ Select Upload. .125” offset ■ After the uploading is complete, close the browser window. ■ Preflight all PDFs ■ Please send an email to April Phillips, [email protected], ■ B.A.S.S. no longer accepts: Quark files, stating that your ad has been posted. tiffs, jpegs, font files

Ship To: B.A.S.S. Publications A GUIDE TO BASSMASTER MEASUREMENTS 3500 Blue Lake Dr., Suite 330 BLEED An additional .125" of artwork used for trimming

Birmingham, AL 35243 TRIM Final size of page Attn: April Phillips NON-BLEED An ad that fits inside the safe area and surrounded by space

Phone: (205) 313-0947 LIVE AREA A guide is used to protect all live elements from the trim Email: [email protected]

8 2019 B.A.S.S. Times Editorial Calendar June ■ Editorial Focus: • , ChatterBait or swim jig? • The neverending virtue of the Texas • Follow-up baits for missed topwater strikes ■ Tournament coverage: • 2019 Lake Hartwell Elite, 2019 Winyah Bay Elite, 2019 Central Open on Smith Lake

January July November ■ Editorial Focus: ■ Editorial Focus: ■ Editorial Focus: • What a bass angler can learn from • The Dog Day doldrums when all • Avoiding panic on those first truly else fails cold mornings of winter ■ Tournament coverage: • How deep is too deep? • Which jig is best for cold-weather • 2018 Nation Championship • Step-by-step fizzing instructions for ? deep-water fish • What purpose do crankbaits serve February ■ Tournament coverage: in cold weather? ■ Editorial Focus: • 2019 Texasfest, 2019 Fort Gibson ■ Tournament coverage: • Staying shallow in cold weather Elite, 2019 Eastern Open on • 2019 Eastern Open on Oneida Lake, ■ Tournament coverage: Chickamauga 2019 Central Open on Grand Lake • 2018 Team Championship August December March ■ Editorial Focus: ■ Editorial Focus: (Pre-Classic issue that is distributed at the • Transitioning your tackle from • Twelve tips for frigid fishing Classic) summer to fall • Holiday gift ideas ■ Editorial Focus: • Catching highly pressured bass • Dead-sticking for sluggish winter • Four Classic angler profiles • Targeting marinas where numerous bass • Complete list of Classic competitors tournaments are held • Classic Expo preview ■ Tournament coverage: ■ Tournament coverage: • 2019 California Delta Elite, 2019 • 2019 Eastern Open on Harris Chain Columbia River Elite April September ■ Editorial Focus: ■ Editorial Focus: • Modifying lures with feathers, dyes • Staying ahead of fish as they make and paint their fall migration • A closer look at the Tokyo rig • A dozen topwater baits you have to ■ Tournament coverage: have for fall • 2019 St. Johns River Elite, 2019 • ICAST product roundup ■ Lake Lanier Elite, 2019 Central Tournament coverage: Open at Toledo Bend • 2019 Eastern Open on James River October May ■ Editorial Focus: ■ Editorial Focus: • Best rods, reels, line and lures for • Frog principals for nonfrog baits schooling fish • Silver bullets for fighting the post- • Exploiting invasive forage fish spawn blues (gobies, blueback herring) ■ Tournament coverage: ■ Tournament coverage: • 2019 Bassmaster Classic • 2019 Central Open on Mississippi presented by DICK’S Sporting River, 2019 St. Lawrence River Elite Goods

Subject to change. 9 The Biggest Brand In Bass Fishing

The biggest brand in bass fishing, Bassmaster connects with more than 16.4 million fishing enthusiasts every month through magazines, television, a website, social media, a membership organization and a circuit that culminates with the GEICO® Bassmaster Classic® presented by DICK’S Sporting Goods® — the world championship of bass fishing. Bassmaster media outlets work together to share live events on the water as well as news and features about the bass fishing lifestyle, the people — everyday fishermen of all ages as well as over 75 professional anglers — the places, the tools, the techniques, the fish, tournament news and conservation.

B.A.S.S. Contacts

Office Mobile E-mail

Joe Higgins ------561-703-5530 [email protected] VP Sales

Angie Thompson 501-372-6544 501-416-4810 [email protected] VP Sponsorships & Events

Rich Smyth 205-313-0939 205-910-0068 [email protected] Lifestyle Sales Director

Deborah Smart ------860-839-5245 [email protected] Southeast Sales

Bill Syrett ------770.367.6622 [email protected] Lifestyle Sales Manager

Katie Hagan ------251-621-9748 [email protected] MarketPlace Manager

Teresa Lux Director of Marketing & 205-313-0963 [email protected] Sales Development

Laura Rush Sales Development Director, 205-313-0934 [email protected] Digital & Television

April Phillips 205-313-0947 [email protected] Production Manager

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