2019 { } MEDIA KIT 1 The Worldwide Authority on Bass Fishing 2019 Bassmaster National Advertising Rates Rate Base: 500,000 Frequency: 9X/year Size B/W 2-Color 4-Color Cover Rates Page $33,880 $39,360 $49,570 Cover 2 Spread $106,570 2/3 $25,410 $29,520 $37,190 Cover 3 $54,530 1/2 $22,020 $25,590 $32,230 Cover 4 $59,480 1/3 $15,260 $17,720 $22,320 Frequency Discounts Bassmaster MarketPlace, our shopper section 3X 3% in every issue, is an opportunity to promote your 6X 6% brand to avid fishermen at a rate you can afford. For details, contact Katie Hagan/MarketPlace Manager 9X 9% at 251.621.9748 or [email protected]. All orders are noncancelable after closing date. No penalty for ads that bleed. 2 2019 Bassmaster Advertising Due Dates Gatefold/Gimmick Begin Estimated In-Home Advertising Closing Ad Material Due Inserts Due Confirmation Mailing (Start) Jan/Feb 10/23/18 11/20/18 11/26/18 12/07/18 12/23/18 01/05/19 Classic Preview 11/27/18 12/27/18 01/02/19 01/11/19 01/27/19 02/07/19 Mar 12/18/18 01/17/19 01/22/19 02/01/19 02/17/19 02/28/19 Apr 01/15/19 02/14/19 02/19/19 03/01/19 03/17/19 03/28/19 May 02/19/19 03/21/19 03/25/19 04/05/19 04/21/19 05/02/19 Jun 03/19/19 04/18/19 04/22/19 05/03/19 05/19/19 06/01/19 Jul/Aug 04/16/19 05/16/19 05/20/19 05/31/19 06/16/19 06/27/19 Sept/Oct 06/18/19 07/18/19 07/22/19 08/02/19 08/18/19 08/29/19 Nov/Dec 08/20/19 09/19/19 09/23/19 10/04/19 10/20/19 10/31/19 3 2019 Bassmaster Ad Specifications Publication Trim Size: 7.875" X 10.5"/ Perfect Bound / Inserts jog to the foot Bleed Ads No Penalty for ads that bleed. 1/2 Horizontal 2/3 Vertical 1/2 Horizontal 1/3 Vertical Full Spread* Full Page Spread* Page Page Page Bleed 16” x 10.75” 16” x 5.5” 8.125” x 10.75” 5.25” x 10.75” 8.125” x 5.5” 2.75” x 10.75” Trim 15.75” x 10.5” 15.75” x 5.25” 7.875” x 10.5” 5” x 10.5” 7.875” x 5.25” 2.5” x 10.5” Non-Bleed 15.25” x 10” 15” x 5.5” 7.375” x 10” 4.625” x 9.75” 7” x 4.875” 2.125” x 9.75” Live Area 15.25” x 10” 15” x 5.5” 7.375” x 10” 4.625” x 9.75” 7” x 4.875” 2.125” x 9.75” * Note: live areas include total area +.75" gutter (applies to full and 1/2 horizontal spreads) Ad Guidelines ■ CMYK (no spot color or RGB) Non-Bleed ■ 300 dpi Ads ■ Hi-res PDF files with images and fonts embedded 1/2 Page 1/3 Page 1/3 Page ■ Contain crop marks and bleeds set to Island Horizontal Square .125” offset Trim 4.625” x 7.375” 7” x 3.25” 4.625” x 4.875” ■ Preflight all PDFs ■ B.A.S.S. no longer accepts: Quark files, tiffs, jpegs, font files B.A.S.S. FTP Instructions ■ Copy the following Web address into your Web browser address bar: http://goo.gl/037IAu ■ Fill in ALL the required fields. ■ Select the “+ add” icon and then choose your file(s) to upload. ■ Select Upload. ■ After the uploading is complete, close the browser window. ■ Please send an email to April Phillips, [email protected], stating that your ad has been posted. Ship To: B.A.S.S. Publications A GUIDE TO BASSMASTER MEASUREMENTS 3500 Blue Lake Dr., Suite 330 BLEED An additional .125" of artwork used for trimming Birmingham, AL 35243 TRIM Final size of page Attn: April Phillips NON-BLEED An ad that fits inside the safe area and surrounded by space Phone: (205) 313-0947 LIVE AREA A guide is used to protect all live elements from the trim Email: [email protected] 4 2019 Bassmaster Editorial Calendar January/February May ■ Issue Theme: Toyota Bassmaster Angler Of The ■ Issue Theme: 2019 Classic Recap Year Feature • Feature On The Classic Winner ■ Additional Issue Theme: Winter Fishing • Highlights On The Top 5 Finishers • Smallmouth Winter Habitat ■ Additional Theme: Topwater Time • Catching Bass On Ledges • Finesse Topwater Situations • Cold Smallmouth Hotspots • Best Rod/Reel/Line For The Surface • Lures For River Smallmouth • Giant Topwater Baits That Work ■ Reader Favorite: Harry ‘N’ Charlie June ■ Issue Theme: Fishing For Lesser-Known Bass Species Classic Preview [Mid-February] • Finding Shoal Bass ■ Issue Theme: 2019 Bassmaster Classic • California Grand Slam Presented By DICK’S Sporting Goods • Discover The Red Eye Bass • Pundit Picks: Who Will Win? • Detailing Fishery: All About The Tennessee River July/August • Patterns And Lures That Should Dominate ■ Issue Theme: Bassmaster’s 100 Best Bass Lakes ■ Elite Destinations: Spotlight Of Each Destination On • International Bass Fishing Destinations The 2019 Bassmaster Elite Series Tournament Trail ■ Additional Theme: Fishing Vegetation March • Raising Cane: Fishing Cane Stalks On Blueback ■ Issue Theme: Spring Flinging Herring Lakes • Early Bass Movements • Bass In The Prarie Grass • Preparing For Prespawn • Dirty Water Myths Busted • Using Shallow Baits In Cold Water September/October April ■ Issue Theme: All About The Fall ■ Issue Theme: The Shad Spawn • Best Baits For Fall Fishing • How To Locate Shad • Falling Bait Presentation Tactics • Best Baits For The Shad Spawn • Balancing Your Jigs, Tweaking Soft Plastics • Perfect Time To Capitalize On The Spawn November/December ■ Issue Theme: Elite Series Recap • Winning Ways Of The 2019 Bassmaster Elite Series Season ■ Additional Theme: Winter Wonderland • Best Patterns For Catching Winter Bass • Clothing To Keep You Warm On The Water • Perfect Gear Pairings For Favorite Winter Baits • 25 To-Do Tasks When It’s Too Cold To Fish Subject to change. 5 2019 B.A.S.S. Times National Advertising Rates Subscribers: 100,000 Frequency: 12X/year Size B/W 2-Color 4-Color Cover Rates Tabloid Page $14,750 $16,210 $18,290 Cover 2 Tabloid Page $18,940 Tabloid 1/2 $10,920 $12,010 $13,550 Cover 3 Tabloid Page $18,940 Tabloid 1/3 $8,570 $9,400 $10,580 Cover 4 Tabloid Page $20,300 Magazine Page $10,920 $12,010 $13,550 Frequency Discounts Magazine 2/3 $8,200 $9,020 $10,160 3X 3% Magazine 1/2 $7,100 $7,810 $8,820 6X 6% Magazine 1/3 $4,920 $5,410 $6,100 9X 9% 12X 12% B.A.S.S. Times MarketPlace, our shopper section in every issue, is an opportunity to promote your brand to avid fishermen at a rate you can afford. For details, contact Katie Hagan/MarketPlace Manager at 251.621.9748 or [email protected]. All orders are noncancelable after closing date. No penalty for ads that bleed. 6 2019 B.A.S.S. Times Advertising Due Dates Gatefold/Gimmick Begin Estimated In-Home Advertising Closing Ad Material Due Confirmation Mailing (Start) Jan 10/16/18 11/26/18 11/28/18 12/27/18 01/05/19 Feb 11/13/18 12/19/18 12/21/18 01/20/19 01/29/19 Mar 12/11/18 01/18/19 01/23/19 02/14/19 02/26/19 Apr 01/15/19 02/22/19 02/26/19 03/21/19 04/02/19 May 02/12/19 03/22/19 03/26/19 04/18/19 04/30/19 Jun 03/12/19 04/19/19 04/23/19 05/16/19 05/29/19 Jul 04/09/19 05/17/19 05/21/19 06/16/19 06/25/19 Aug 05/14/19 06/21/19 06/25/19 07/21/19 07/30/19 Sept 06/11/19 07/19/19 07/23/19 08/18/19 08/27/19 Oct 07/16/19 08/23/19 08/27/19 09/22/19 10/01/19 Nov 08/13/19 09/20/19 09/24/19 10/20/19 10/29/19 Dec 09/10/19 10/18/19 10/22/19 11/17/19 11/26/19 7 2019 B.A.S.S. Times Ad Specifications Publication Trim Size: 10.5” x 13.75"/ Saddle stitch/ Inserts jog to the foot/Self cover Bleed Ads No penalty for ads that bleed. Non-Bleed Ads Tabloid 1/2 Tabloid 1/3 Magazine Page Horizontal Page Vertical Spread Tabloid Spread Tabloid Trim 9.75” x 6.5” 3.125” x 12.875” 15.75” x 10.5” Bleed 21.25” x 14” 10.75” x 14” Trim 21” x 13.75” 10.5” x 13.75” Non-Bleed 20.125” x 12.875” 9.687” x 12.875” Non-Bleed Live Area 19.875” x 12.625” 9.437” x 12.625” Ads (cont.) * Note: live areas include total area +.75" gutter Tabloid 1/3 Tabloid 1/2 (applies to full and 1/2 horizontal spreads) Page Horizontal Spread Horizontal Trim 9.75” x 4.375” 21” x 6.5” Non-Bleed Ads (cont.) Magazine 1/3 Magazine 2/3 Magazine 1/2 Magazine 1/2 Magazine 1/3 Magazine 1/3 Magazine Page Page Horizon- Page Vertical Page Island Page Horizontal Page Vertical Page Square tal Trim 7.875” x 10.5” 4.625” x 9.75” 4.625” x 7.375” 7” x 4.875” 2.125” x 9.75” 7” x 3.25” 4.625” x 4.875” Ad Guidelines B.A.S.S.