The Bi-Monthly Magazine from Brewdog #34 Fantastic Four: Brewdog 4
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THE BI-MONTHLY MAGAZINE FROM BREWDOG #34 FANTASTIC FOUR: BREWDOG 4 FANTASTIC FOUR: GUESTS 5 EQUITY FOR PUNKS IV IS GO! 6-8 PERFECT PAIRING: FIVE AM RED ALE 9 N IS FOR NUTS 10-11 INSIDE BREWDOG LEICESTER 12-13 ELCOME TO ISSUE 34 different times from Brouwerij FOCUS ON: TO ØL 14-15 OF HOP PROPAGANDA Boon, and we shed some light onto W– THE ONLINE the mysterious majesty of yeast. THE DEAD PONY SESSIONS 16-17 AND PRINT MAGAZINE FROM Our A-Z ingredients feature-wheel BREWDOG! ONCE AGAIN WE has clacked around to ‘N’, so we INFOGRAPHIC: YEAST 18-19 THROW OPEN OUR PAGES look at why nuts are more than (BOTH REAL AND VIRTUAL) just a bar snack. We also discover BREWDOG BAR BINGO 20-21 TO THE LATEST CONTENT the ideal food to pair with our FROM OURSELVES AND SOME barnstorming red ale Five AM (it LOVIBONDS: BREWERY ON THE BRINK 22-25 AMAZING CRAFT BREWERIES IN isn’t nuts), take a closer look at THE UK AND OVERSEAS. Denmark’s To Øl, and give you NOW:NEXT 26 In this edition, we gain exclusive access the full lowdown for surviving the ABOVE: ISSUE 33 THE FIRST TIME... 27 OF HOP PROPAGANDA to the Lovibonds brewery in Henley. Bermondsey Beer Mile… We find out why they are on the brink, (NB - The Magic Rock brewery and also get underground with founder JACK HAMMER GLASSWARE 28-29 feature has been delayed slightly due Jeff Rosenmeier to discover just what to timing, but will follow in HP #35!) he has beneath the floorboards (hint: SURVIVING THE BBM… 30-31 it’s been there a while). So until then, enjoy your beer and thanks for reading! THE LAST WORD 32-33 Elsewhere, our usual features include two beers to enjoy at The BrewDog team. NEXT UP: HP 35 34 LIKE WHAT YOU READ, OR WHERE YOU ARE READING IT? HERE’S HOW TO LET US KNOW! HOPPROPAGANDA [email protected] FANTASTIC FOUR FANTASTIC FOUR OUR LATEST RELEASES, READY AND WAITING IN OUR FEATURING AMAZING BEERS FROM ACROSS THE WORLD IS SOMETHING WE TRULY LOVE; BARS RIGHT NOW TO BE DISCOVERED… THE GLOBAL CRAFT BEER SCENE IS IN INCREDIBLE SHAPE, NOT LEAST BECAUSE OF… HOP FICTION HINTERLAND PINNER THROWBACK IPA JAHRHUNDERT MASSIVELY HOPPED THIRST-QUENCHING BEGUILING IMPERIAL OATMEAL VANILLA BURSTING WITH TROPICAL AND CITRUS EXPORT HELLES FIRST BREWED IN 1978 TO SUMMER SEASONAL MILK STOUT FRUIT, SUMMER IN A CAN MARK AYINGER’S CENTENARY STYLE: A BEER FOR: STYLE: A BEER FOR: STYLE: FROM: A BEER THAT’S: STYLE: FROM: A BEER THAT’S: PALE ALE HARD WORK IMPERIAL STOUT ART WORK SESSION IPA OSKAR CRUSHABLE DORTMUNDER AYINGER DISCOVERABLE BLUES SPECIAL MOVE: SPECIAL SKILL: IN A NUTSHELL: IN A NUTSHELL: 5% GATEWAY CHOP 9% JACKALOPE TRANCE 4.9% BEERS’ NEW CHIVALRY 5.2% HUNDRED YEAR QUEST #MASHTAG 2015 DOG D ORVAL VICTORY AT SEA THUNDERING CROWD-SOURCED US- BARREL-AGED EIGHTH ANNIVERSARY THE ALL-TIME CLASSIC – INTENSELY DRY VANILLA AND COFFEE-INFUSED HOPPED BLACK BARLEY WINE COFFEE AND CHILI IMPERIAL AND AROMATIC TRAPPIST BEER MASTERPIECE FROM SAN DIEGO STYLE: A BEER FROM: STYLE: A BEER FOR: STYLE: FROM: A BEER THAT’S: STYLE: FROM: A BEER THAT’S: BARLEY WINE TEAM WORK IMPERIAL STOUT CELLAR WORK BELGIAN ALE BRASSERIE INCOMPARABLE IMPERIAL BALLAST UNTOUCHABLE D’ORVAL PORTER POINT SPECIAL MOVE: SPECIAL SKILL: IN A NUTSHELL: IN A NUTSHELL: 10% HUMAN PYRAMID 16.1% BOURBON-NADO 6.2% TRAPPIST QUEEN 10% NO QUARTER GIVEN HOP PROPAGANDA HOP PROPAGANDA – 4 – – 5 – ISSUE 34 ISSUE 34 AGM INVITE An annual invite for you and a friend to our soon-to-be- legendary AGM. Awesome live music, beer tastings, loads of cool people and the lowdown on all things BrewDog and our company performance. A BIRTHDAY BEER, EVERY YEAR, ON US... As an Equity Punk you will be entitled to a free beer each and every single year in a BrewDog bar on your birthday. This includes any standard measure of any of our draft beers. Happy birthday, Punk! WE LOVE OUR EQUITY PUNKS. WITHOUT THEM, WE WOULDN’T HAVE A BREWERY – IT’S AS SIMPLE YOUR OWN AS THAT. THEY ARE THE HEART AND SOUL OF OUR BUSINESS. AND NOW, THANKS TO EQUITY EXCLUSIVE FIRST EQUITYPUNK FOR PUNKS IV, YOU HAVE THE OPPORTUNITY TO JOIN THEM – AND US – AS WE MOVE BREWDOG OPTIONS CARD ON ALL NEW Your card will enable you to FORWARD INTO A HUGELY EXCITING FUTURE. BEERS claim your discounts and take Investing is a great way to advantage of other Equity ensure you don’t miss out Punk exclusive offers such as on highly coveted limited BEER BUCKS the Beatnik beers or to access Yes, our latest investment release and special edition special BrewDog events. window is now open, and if EPIC BAR DISCOUNTS Along with your official share brews. You’ll also receive an certificate, we will send you you’d like to help shape our As a BrewDog shareholder, you will entitle yourself to amazing invite to all new BrewDog company, then we would discounts in all our bars. Invest £95 and receive 5% off every visit, £10 worth of beer bucks. bar launches; a chance to love to have you on board. and if you invest £475 or over, you’ll notch up a 10% discount in all With these beer bucks you can BrewDog bars and BottleDogs. see our latest venues before toast your investment, on us, When you do join us, anyone else. in a BrewDog bar, which you there are many benefits now own a part of. attached – benefits which are just our way of saying thank you for becoming a AWESOME BrewDog investor! ONLINE DISCOUNTS BEATNIK BREWING COLLECTIVE So, what do our Equity As an Equity Punk you’ll entitle yourself & THE SHAREHOLDER BREW DAY Punks receive? to an online discount on every single order. Invest £95 and you’ll receive a Our Equity Punk-controlled beermaking collective gives investors 10% discount; £190 – a 15% discount; the chance to vote on a beer and then join us at the brewery for and £285 or over will see you receiving a our annual shareholder brewday to create that beer. Expect live 20% discount in our online shop. music, a BBQ and some other fun stuff too. HOP PROPAGANDA HOP PROPAGANDA – 6 – – 7 – ISSUE 34 ISSUE 34 THE EQUITY PUNKS’ BOTTLEBOX BEER CLUB Our collated BottleBox beer club is only open to Equity Punk investors. If you invest £1,900 or over, you will receive a year’s subscription to the Equity Punks beer club for free as well as a year’s Abstrakt Addicts membership! GET INVOLVED The exclusive Equity Punk community website (www.equitypunks.com) is where you get your say on how our company is run, what we brew and what adventures we embark upon, as well as being able to discuss BrewDog, beer and even life with other shareholders. ABSTRAKT ADDICTS MEMBERSHIP If you invest £950 or over in Equity for Punks, you will automatically receive a year’s membership to Abstrakt Addicts. This means we will send you three bottles of our most artisanal, experimental beers for each of the next four releases. i HOW TO INVEST IN BREWDOG AT HOME Go online and visit www.brewdog.com/ BEER AND FOOD GO TOGETHER BETTER THAN We reckon a charcuterie board is one of the WANT A FRONT-ROW SEAT TO THE CRAFT equityforpunks. There you can download the best possible options to pair with our red ale. prospectus, see all the information online, BEER REVOLUTION? HERE’S HOW TO ANYTHING ELSE YOU CAN EAT AND DRINK AT Charcuterie was eaten as far back as Roman-times and purchase shares using credit or debit cards. RESERVE YOURS... THE SAME TIME. WINE LIKES TO CLAIM THE and if it’s good enough for the Romans, it’s good IN A BREWDOG BAR enough for you, right? The smoky, rich and salty Shares cost £47.50 each, and the minimum HIGH GROUND, BUT BEER HAS SUCH A WEIGHT flavours of the dried meat entwine perfectly with investment is two shares (£95). To invest and receive Go over to the bar and visit one of our staff members! the roasted malts and hops that give Five AM its these benefits (plus the rosy glow of simply becoming They can supply you with all the information you OF VARIETY BEHIND IT. signature taste. In fact, our mouths are watering just a shareholder) there are two ways in which you can need, plus all our bars stock the forms enabling you to thinking about it. join our army of BrewDog Equity Punks. become an Equity Punk there and then! Our quest to find the perfect pairing for each of our headliner beers comes to Five AM! Our über So if you’re going all continental and tucking into hoppy red ale is bitterness and sweetness all neatly some charcuterie, go grab yourself a Five AM! This is Issue 34 of Hop Propaganda, not a prospectus. Please visit brewdog.com/equityforpunks to read the messed up in a triumph of pure chaos. So what prospectus and find out more about investing in BrewDog. foodstuff would make Five AM Red Ale swipe right? HOP PROPAGANDA HOP PROPAGANDA – 8 – – 9 – ISSUE 34 ISSUE 34 CRAZY IN THE COCONUT BEATNIK BREWING MAUI COCONUT COLLECTIVE BOUNTY PORTER (6.0%) From tropical paradise to HUNTER (6.5%) your glass... Robust Hawaiian with six Our shareholder- malts and hand-toasted brewed choc n’ coconut. coconut milk stout. BALLAST POINT VICTORY NEW BELGIUM AT SEA TOASTED COCONUT CURRY COCONUT (10%) HEFEWEIZEN (8%) A one-off, but fantastic WHEN IT COMES TO BEER, FOOD PAIRING HAS GENUINELY COME OF AGE.