THE BI-MONTHLY MAGAZINE FROM BREWDOG #34 FANTASTIC FOUR: BREWDOG 4

FANTASTIC FOUR: GUESTS 5

EQUITY FOR PUNKS IV IS GO! 6-8

PERFECT PAIRING: FIVE AM RED ALE 9

N IS FOR NUTS 10-11

INSIDE BREWDOG LEICESTER 12-13

ELCOME TO ISSUE 34 different times from Brouwerij FOCUS ON: TO ØL 14-15 OF HOP PROPAGANDA Boon, and we shed some light onto W– THE ONLINE the mysterious majesty of yeast. THE DEAD PONY SESSIONS 16-17 AND PRINT MAGAZINE FROM Our A-Z ingredients feature-wheel BREWDOG! ONCE AGAIN WE has clacked around to ‘N’, so we INFOGRAPHIC: YEAST 18-19 THROW OPEN OUR PAGES look at why nuts are more than (BOTH REAL AND VIRTUAL) just a bar snack. We also discover BREWDOG BAR BINGO 20-21 TO THE LATEST CONTENT the ideal food to pair with our FROM OURSELVES AND SOME barnstorming red ale Five AM (it LOVIBONDS: ON THE BRINK 22-25 AMAZING CRAFT IN isn’t nuts), take a closer look at THE UK AND OVERSEAS. ’s To Øl, and give you NOW:NEXT 26 In this edition, we gain exclusive access the full lowdown for surviving the ABOVE: ISSUE 33 THE FIRST TIME... 27 OF HOP PROPAGANDA to the Lovibonds brewery in Henley. Bermondsey Mile… We find out why they are on the brink, (NB - The Magic Rock brewery and also get underground with founder JACK HAMMER GLASSWARE 28-29 feature has been delayed slightly due Jeff Rosenmeier to discover just what to timing, but will follow in HP #35!) he has beneath the floorboards (hint: SURVIVING THE BBM… 30-31 it’s been there a while). So until then, enjoy your beer and thanks for reading! THE LAST WORD 32-33 Elsewhere, our usual features include two to enjoy at The BrewDog team. NEXT UP: HP 35 34

LIKE WHAT YOU READ, OR WHERE YOU ARE READING IT? HERE’S HOW TO LET US KNOW!

HOPPROPAGANDA [email protected] FANTASTIC FOUR FANTASTIC FOUR

OUR LATEST RELEASES, READY AND WAITING IN OUR FEATURING AMAZING BEERS FROM ACROSS THE WORLD IS SOMETHING WE TRULY LOVE; BARS RIGHT NOW TO BE DISCOVERED… THE GLOBAL CRAFT BEER SCENE IS IN INCREDIBLE SHAPE, NOT LEAST BECAUSE OF…

HOP FICTION HINTERLAND PINNER THROWBACK IPA JAHRHUNDERT MASSIVELY HOPPED THIRST-QUENCHING BEGUILING IMPERIAL OATMEAL VANILLA BURSTING WITH TROPICAL AND CITRUS EXPORT HELLES FIRST BREWED IN 1978 TO SUMMER SEASONAL MILK STOUT FRUIT, SUMMER IN A CAN MARK AYINGER’S CENTENARY

STYLE: A BEER FOR: STYLE: A BEER FOR: STYLE: FROM: A BEER THAT’S: STYLE: FROM: A BEER THAT’S: PALE ALE HARD WORK IMPERIAL STOUT ART WORK SESSION IPA OSKAR CRUSHABLE DORTMUNDER AYINGER DISCOVERABLE BLUES SPECIAL MOVE: SPECIAL SKILL: IN A NUTSHELL: IN A NUTSHELL: 5% GATEWAY CHOP 9% JACKALOPE TRANCE 4.9% BEERS’ NEW CHIVALRY 5.2% HUNDRED YEAR QUEST

#MASHTAG 2015 DOG D ORVAL VICTORY AT SEA THUNDERING CROWD-SOURCED US- BARREL-AGED EIGHTH ANNIVERSARY THE ALL-TIME CLASSIC – INTENSELY DRY VANILLA AND COFFEE-INFUSED HOPPED BLACK BARLEY WINE COFFEE AND CHILI IMPERIAL AND AROMATIC TRAPPIST BEER MASTERPIECE FROM SAN DIEGO STYLE: A BEER FROM: STYLE: A BEER FOR: STYLE: FROM: A BEER THAT’S: STYLE: FROM: A BEER THAT’S: BARLEY WINE TEAM WORK IMPERIAL STOUT CELLAR WORK BELGIAN ALE BRASSERIE INCOMPARABLE IMPERIAL BALLAST UNTOUCHABLE D’ORVAL PORTER POINT SPECIAL MOVE: SPECIAL SKILL: IN A NUTSHELL: IN A NUTSHELL: 10% HUMAN PYRAMID 16.1% BOURBON-NADO 6.2% TRAPPIST QUEEN 10% NO QUARTER GIVEN

HOP PROPAGANDA HOP PROPAGANDA – 4 – – 5 – ISSUE 34 ISSUE 34 AGM INVITE An annual invite for you and a friend to our soon-to-be- legendary AGM. Awesome live music, beer tastings, loads of cool people and the lowdown on all things BrewDog and our company performance.

A BIRTHDAY BEER, EVERY YEAR, ON US...

As an Equity Punk you will be entitled to a free beer each and every single year in a BrewDog bar on your birthday. This includes any standard measure of any of our draft beers. Happy birthday, Punk!

WE LOVE OUR EQUITY PUNKS. WITHOUT THEM, WE WOULDN’T HAVE A BREWERY – IT’S AS SIMPLE YOUR OWN AS THAT. THEY ARE THE HEART AND SOUL OF OUR BUSINESS. AND NOW, THANKS TO EQUITY EXCLUSIVE FIRST EQUITYPUNK FOR PUNKS IV, YOU HAVE THE OPPORTUNITY TO JOIN THEM – AND US – AS WE MOVE BREWDOG OPTIONS CARD ON ALL NEW Your card will enable you to FORWARD INTO A HUGELY EXCITING FUTURE. BEERS claim your discounts and take Investing is a great way to advantage of other Equity ensure you don’t miss out Punk exclusive offers such as on highly coveted limited BEER BUCKS the Beatnik beers or to access Yes, our latest investment release and special edition special BrewDog events. window is now open, and if EPIC BAR DISCOUNTS Along with your official share brews. You’ll also receive an certificate, we will send you you’d like to help shape our As a BrewDog shareholder, you will entitle yourself to amazing invite to all new BrewDog company, then we would discounts in all our bars. Invest £95 and receive 5% off every visit, £10 worth of beer bucks. bar launches; a chance to love to have you on board. and if you invest £475 or over, you’ll notch up a 10% discount in all With these beer bucks you can BrewDog bars and BottleDogs. see our latest venues before toast your investment, on us, When you do join us, anyone else. in a BrewDog bar, which you there are many benefits now own a part of. attached – benefits which are just our way of saying thank you for becoming a AWESOME BrewDog investor! ONLINE DISCOUNTS BEATNIK BREWING COLLECTIVE So, what do our Equity As an Equity Punk you’ll entitle yourself & THE SHAREHOLDER BREW DAY Punks receive? to an online discount on every single order. Invest £95 and you’ll receive a Our Equity Punk-controlled beermaking collective gives investors 10% discount; £190 – a 15% discount; the chance to vote on a beer and then join us at the brewery for and £285 or over will see you receiving a our annual shareholder brewday to create that beer. Expect live 20% discount in our online shop. music, a BBQ and some other fun stuff too.

HOP PROPAGANDA HOP PROPAGANDA – 6 – – 7 – ISSUE 34 ISSUE 34 THE EQUITY PUNKS’ BOTTLEBOX BEER CLUB Our collated BottleBox beer club is only open to Equity Punk investors. If you invest £1,900 or over, you will receive a year’s subscription to the Equity Punks beer club for free as well as a year’s Abstrakt Addicts membership!

GET INVOLVED The exclusive Equity Punk community website (www.equitypunks.com) is where you get your say on how our company is run, what we brew and what adventures we embark upon, as well as being able to discuss BrewDog, beer and even life with other shareholders. ABSTRAKT ADDICTS MEMBERSHIP If you invest £950 or over in Equity for Punks, you will automatically receive a year’s membership to Abstrakt Addicts. This means we will send you three bottles of our most artisanal, experimental beers for each of the next four releases.

i HOW TO INVEST IN BREWDOG AT HOME Go online and visit www.brewdog.com/ BEER AND FOOD GO TOGETHER BETTER THAN We reckon a charcuterie board is one of the WANT A FRONT-ROW SEAT TO THE CRAFT equityforpunks. There you can download the best possible options to pair with our red ale. prospectus, see all the information online, BEER REVOLUTION? HERE’S HOW TO ANYTHING ELSE YOU CAN EAT AND DRINK AT Charcuterie was eaten as far back as Roman-times and purchase shares using credit or debit cards. RESERVE YOURS... THE SAME TIME. WINE LIKES TO CLAIM THE and if it’s good enough for the Romans, it’s good IN A BREWDOG BAR enough for you, right? The smoky, rich and salty Shares cost £47.50 each, and the minimum HIGH GROUND, BUT BEER HAS SUCH A WEIGHT flavours of the dried meat entwine perfectly with investment is two shares (£95). To invest and receive Go over to the bar and visit one of our staff members! the roasted malts and hops that give Five AM its these benefits (plus the rosy glow of simply becoming They can supply you with all the information you OF VARIETY BEHIND IT. signature taste. In fact, our mouths are watering just a shareholder) there are two ways in which you can need, plus all our bars stock the forms enabling you to thinking about it. join our army of BrewDog Equity Punks. become an Equity Punk there and then! Our quest to find the perfect pairing for each of our headliner beers comes to Five AM! Our über So if you’re going all continental and tucking into hoppy red ale is bitterness and sweetness all neatly some charcuterie, go grab yourself a Five AM! This is Issue 34 of Hop Propaganda, not a prospectus. Please visit brewdog.com/equityforpunks to read the messed up in a triumph of pure chaos. So what prospectus and find out more about investing in BrewDog. foodstuff would make Five AM Red Ale swipe right?

HOP PROPAGANDA HOP PROPAGANDA – 8 – – 9 – ISSUE 34 ISSUE 34 CRAZY IN THE COCONUT BEATNIK BREWING MAUI COCONUT COLLECTIVE BOUNTY PORTER (6.0%) From tropical paradise to HUNTER (6.5%) your glass... Robust Hawaiian with six Our shareholder- malts and hand-toasted brewed choc n’ coconut. coconut milk stout. BALLAST POINT VICTORY NEW BELGIUM AT SEA TOASTED COCONUT CURRY COCONUT (10%) HEFEWEIZEN (8%) A one-off, but fantastic WHEN IT COMES TO BEER, FOOD PAIRING HAS GENUINELY COME OF AGE. THE MANY As bold as you like; coco-infused imperial AND VARIED STYLES OF OUR FAVOURITE BEVERAGE CAN COMPLEMENT PRETTY MUCH seven spices (plus coffee porter. ANY FOODSTUFF YOU HAVE THE ABILITY TO RUSTLE UP IN THE KITCHEN. BUT ONE coconut) in this Hefe. OF THE ALL-TIME CLASSICS IS ALSO ONE OF THE MOST SIMPLE (AND EASIEST TO PREPARE). IS THERE A COMBINATION BETTER-MATCHED THAN BEER AND NUTS?

A pint and a packet that’s why. On the face rather than using with. The last thing you ingredient being the Other breweries have of dry-roasted is the of it, something like a whole nuts (think of a want to do is introduce State Nut of Oregon. also excelled in their classic beer and food brown ale or porter whole hazelnut vs. all these interesting- No, really). use (see above) – pairing; the rustling would be a perfect a ground one).” flavoured nuts into your but as Franz finishes, But it seems that one A RICH, SILKY FEEL WITH TASTES OF DARK MALT, of small foil packets fit for augmenting brew, only to not be the ingenuity of “Also, since nuts have particular shelled- CHOCOLATE AND HINTS OF COFFEE, IT FINISHES has become one of with the rich nutty able to taste them in brewers can also a lot of fat you can’t superstar is king of the the most timeless flavour imparted by the resultant flat, insipid produce similar results WITH FLAVORS OF TOASTED COCONUT AND HOPPY really expect a decent crop when it comes of all pub noises. your favourite shelled beer that you end up without the need for head on beers brewed to popularity. SPICE TO BALANCE. As a companion to husking, chopping and seed; yet there are two with nuts – it helps if with. But brewers are a Having been once - Maui CoCoNut PorTeR tasting note your drink of choice, toasting at all… fundamental problems you incorporate a few resourceful bunch who found only in fairground nuts are an obvious brewers have to solve percent of wheat malt love a challenge – shies, this particular “Well, some selection – more filling first. And when it in the grist to get at nut-addled beers palm-based seed is combinations of hops than crisps, more GOT NUTS? comes to problems, least some foam. do exist! botanically a ‘drupe’, and malt can create immediate than olives, Brewhouse Manager As long as you think not a nut (before a quite intense nutty more natural than In the USA, Franz is the oracle your nuts are rather you email in), flavours [on their whatever the heck is beermakers have we consult. clean they can be and possesses an own]. The combination in scampi fries. experimented with “Nuts are quite used in the fermenter all kinds of different instantly-recognisable of Sorachi Ace at a But, what about difficult to translate but I personally types – from Short’s flavour. Yes, we are slightly higher pH instead of eating them into final beer flavour think they work Pistachio Cream Ale talking about the combined with CHESTNUTS: GROUND WALNUTS: CRACKED alongside, introducing better if used in the humble coconut. Brown or Chocolate INTO FLOUR AND CRUSHED as most of them to Perennial’s Black them together? Brewhouse.” Malt tends to go are quite subtle. Walnut Dunkel. We’ve used them Why don’t more towards Coconut/ Toasting before use So, their very reason Rogue Ales’ Hazelnut several times, beers contain nuts? Vanilla.” is always a good idea. for being – an energy Brown Nectar can most recently in Well, it turns out And as with a lot of source for establishing sometimes be seen on Beatnik Brewing Nuts: tricky to use, they are quite the other ingredients it a new generation of bottle shop shelves Collective’s Bounty but as a problem COCONUT: FLAKED PECANS: WHOLE tricky ingredient to really helps if you the plant – makes nuts here in the UK Hunter, and Pilot Brews ingredient they can AND TOASTED AND ROASTED brew with, grind them up a bit quite difficult to brew (that particular 001 and 002. be cracked…

HOP PROPAGANDA HOP PROPAGANDA – 10 – – 11 – ISSUE 34 ISSUE 34 THE MANY CRAFT BEER FANS IN THE EAST MIDLANDS HAVE HAD RELATIVELY FEW BARS IN WHICH TO REWARD THEIR HOP-PRIMED TASTEBUDS RECENTLY (WHEN COMPARED WITH OTHER REGIONS OF THE UK, AT LEAST). BUT OUR LATEST UK BAR TAKES CARE OF THAT PROBLEM…

BrewDog Leicester is now open! Located at 8 Friar (with full vegetarian options) ably supported by INSIDE BREWDOG LEICESTER Lane, mid-way between the town hall and the some amazing coffee, for those needing a daytime castle, it’s a fantastic city centre site, two minutes lift. And speaking of which, the bar is also open for away from the Cathedral – recent resting place BrewDog breakfasts at weekends, from 10am! of King Richard III – for any craft beer fans whose penchant for history leaves them feeling parched! 8 FRIAR LANE. LEICESTER. LE1 5RA If you’re more into The End of History than British History, our Leicester bar offers twenty taps of the freshest curated craft beer you can possibly get, [email protected] ably served by Matt and his amazing team. There’s even a dedicated beer tasting room for BREWDOGLEICESTER getting up close and personal to every aspect of your favourite beverage. @BREWDOGLEICS In terms of food, BrewDog Leicester will be focusing on a number of cool areas. Burgers, @BREWDOGLEICS gourmet hot dogs and rye bread sandwiches

HOP PROPAGANDA – 13 – ISSUE 34 LOOKING, AND TASTING, THE PART FOCUS ON:

FIRST FRONTIER BLACK MALTS IPA AND BODY SALTS Hopped the DOUBLE BLACK IPA THINK, FOR A MOMENT, OF A FAST-MOVING, UNIQUELY-BRANDED DANISH GYPSY American way – Coffee-infused black masses of Warrior, BREWERY, PRODUCING CONTEMPORARY BEER AS INVENTIVE AS ANY IPA with added salt, Simcoe and representing ‘brewers’ YOU’LL FIND AT THE MOMENT. WHAT NAME COMES TO MIND? ONE OF THE IMMEDIATELY OBVIOUS Centennial. THINGS ABOUT TO ØL ARE THE sweat’ LABELS AND BEER NAMES. BRIGHT, 7.1% 9.9% O ØL, RIGHT? ANY ANSWERS THAT One of the immediately obvious things about EYE-CATCHING AND FURIOUSLY HONEST. BEGAN WITH THE LETTER M AREN’T To Øl are the labels and beer names. Bright, TEXACTLY FAR FROM THE MARK, eye-catching and furiously honest, the bottles THOUGH, IN THIS CONTEXT. BEFORE launch themselves from the competition on the LEAVING HIS TEACHING JOB TO FOUND shelves. This is down to a philosophy held by Danish beer that is nothing like what has gone , MIKKEL BORG BJERGSØ Tobias and Tore which they refer to as their ‘vision’. before. Using an enormous range of fruits, WORKED AFTER HOURS IN HIS COLLEGE’S With statements such as ‘Give the beer some herbs, spices and ageing in different barrels KITCHEN, BREWING RECIPES WITH TWO youth’ and ‘Have a drive and edge’ it’s clear that pushes To Øl to the forefront of the modern OF HIS MOST INTERESTED STUDENTS. To Øl beers are going to look very different to that beer scene in Denmark. TOBIAS EMIL JENSEN AND TORE GYNTHER from other producers. BREWED UNDER MIKKEL’S TUTELAGE ON Their success has resulted in an ever-growing WEEKDAY NIGHTS THROUGHOUT THEIR And it really works. Too many breweries in the fan base. Last year, they were placed in the STUDIES – WHICH PROBABLY DIDN’T HELP past have tried to widen their demographic and top ten breweries in the world on Rate Beer, MINE IS BIGGER SUR ACADEMICALLY, BUT IT CERTAINLY PAID OFF appeal to a ‘younger’ market, only to appear and a healthy surge of beer fans flocking THAN YOURS AMARILLO derivative and fake. The designs of WHEN THEY LEFT AND FOUNDED THEIR to Copenhagen gave them impetus to join BARLEY WINE IPA OWN BREWERY. artist Kasper Ledet are absolutely perfect; together with their mentor and open the aside from the brewery logo there are no rules, first Mikkeller and Friends bar in the city, In label terms, less Sour-mash To Øl – which means ‘two beers’ – move around and Kasper works from no style guide. Having said with a second having opened in Reykjavik a is more. In beer Amarillo-hopped to brew their creations, but most are produced at this, of course it’s what’s inside the bottle that few months ago. terms…the opposite? India Pale Ale. De Proefbrouwerij outside Ghent in Belgium (also really matters – and in this regard, To Øl’s beers are the oft-home of Mikkeller). Their debut brew was equally spectacular. To Øl owes a debt to Mikkeller, but since in 2005, and it was a collaboration IPA with their Tobias and Tore have gone their separate way, mentor – the apple not falling far from the tree – Part of this is down to the freedom that gypsy their brewery has flourished in its own right. 12.5% 11% and since then Tobias and Tore have gone from brewing provides, but it’s also down to the sheer It’s safe to say that the beer scene in Denmark strength to strength; they now export their beer creativity that the two men behind the operation would look very different if those ‘O Captain! to over thirty countries worldwide, including such bring to the table. As they say, ‘age only withers’. My Captain!’ moments hadn’t happened in far-flung markets as Chile, Australia and Japan. They are keen in making new, contemporary that school kitchen.

HOP PROPAGANDA HOP PROPAGANDA – 14 – – 15 – ISSUE 34 ISSUE 34 As we approach the third anniversary of its release, Dead Pony still feels a little like it has an identity crisis. Part of this could be due to the occasional shuffling of the names. We ran a competition prior to its debut release and the eventual name chosen – Dead Pony Club – metamorphosed out of one of the suggestions, Dead Head Pony Club. We ran with DPC for a couple of years, before changing things up with our packaging refresh last summer. With a change of label, we simplified the name to Dead Pony Pale Ale. As with Five AM, we wanted to restructure a couple of our Headliners to better reflect what was inside 4% abv. Speaking of beermaking over the pond, the bottle. The contents had not changed – one of the biggest changes there in terms of only the last word of the beer name. Adding styles over recent years has been the sudden the style to the beer name makes it easier for prevalence of session IPA’s. Led by the truly people to make an informed choice in the bar epic Founders All Day IPA, this proto-style has or bottle shop as to something they might like; become something pretty much every US craft and therefore, hopefully give them a better brewery has rushed to produce. Yet Dead Pony beer drinking experience. doesn’t really fit in here, either. Ironically, it’s simply not strong enough (All Day IPA is 4.7%). So, what the heck is it? Well, we think of Dead Pony as something slightly different; taking pointers from several of these different types of beers, into a new style. Packed with American hops, it’s not traditional enough for an English Pale Ale. But at 3.8% it slots into place well under the Pale or India Pale Ale style spectrums. We like to think of it, instead, as a Session Pale Ale. Cataloguing beers is difficult enough as it is – so we think this new way of looking at Dead Pony is the best But is it really a pale ale? compromise; the best fit. Well, if you head over to your nearest And with that change, following a huge amount beery library and thumb through a book of of feedback from BrewDog fans, we have Dead Pony Pale Ale is our second best-selling style guidelines; probably not. Whilst being decided to go with the consensus and revert beer; only our flagship IPA stands on a higher step untypically hop-forward for an English Pale Ale, to the classic. Yes, our session pale ale will very of the BrewDog popularity podium (or it would, Dead Pony doesn’t really fit into the American shortly be returning to the name which made it if we had one). First brewed at the start of 2012, Pale Ale bracket either. By the BJCP definition famous – Dead Pony Club is back! it came about because we wanted to bring out these beers run to between 4.5% and 6% abv a beer that showcased US hops, yet at a slightly – so Dead Pony scurries well underneath the lower abv. When it appeared, it very quickly lowest limit of this scale. This is fair enough; WE’D LOVE TO HEAR YOUR THOUGHTS, OF COURSE – WHAT STYLE DO YOU THINK became a firm favourite amongst BrewDog fans it was never intended to be an equivalent of DEAD PONY FALLS INTO? HOW WOULD YOU CATEGORISE IT? LET US KNOW! and our brewteam alike – not that we expected something like Stone Pale Ale or Sierra Nevada anything else from a 3.8% hop bomb! Pale Ale. HOPPROPAGANDA [email protected] Yet, despite the plaudits, we’ve never really What Dead Pony was intended to be was a been able to quantify what the beer actually is. massively dry-hopped citrus-bomb, only under

HOP PROPAGANDA HOP PROPAGANDA – 16 – – 17 – ISSUE 34 ISSUE 34 3 HAPPY FAMILIES 4 YEASTY BUSINESS

TOP FERMENTING Yeast doesn’t solely produce CO2 and alcohol during fermentation. (rise to the surface during Depending on circumstances, it can fermentation) It’s mysterious and can be temperamental. In with clean fermentation and the most amazingly also produce a range of compounds a jar, it resembles something that crawled from consistent beers you could ever hope for. Known as: Ale Yeast which have technical names but very the screen of a science fiction B-Movie. But We rely on it every day of our brewing lives. Temperature Range: familiar fl avours... yeast is the most remarkable part of the brewing Yet what does yeast actually do? And how does 16oC-25oC process. Culture it carefully, and it will repay you it affect the flavour of our beers? Beer Styles: Ales, Stouts and Porters, Wheat Beers

THE MAGIC OF BOTTOM SPONTANEOUSLY 1 FERMENTATION FERMENTING FERMENTING ETHYL ISOAMYL (settle to the base (carried on the breeze) HEXANOATE ACETATE They may only have a single cell, but yeasts don’t let during fermentation) Known as: Wid Yeast their size hold them back. The hungry powerhouses Known as: Lager Yeast Temperature Range: come together in their millions to deliver us the most Temperature Range: 0oC-10oC. (at night) beautiful equation eyes can gaze on... o o 7 C-10 C Beer Styles: Lambics Sugar to Ethanol and Carbon Dioxide; our life’s Beer Styles: Pilsners, , and Sours ETHYL 4-VINYL ETHYL work in alphanumeric. Yeast, converts glucose and Marzen, Dortmuders BUTYRATE GUIACOL CAPROATE maltose released by the mash using an enzyme called Zymase. Each cell contains these natural catalysts, and they break down the bonds of the sugar into ethyl alcohol (which makes been alcoholic) and C6H12O6 2C2H5OH + 2CO2 carbon dioxide(which is allowed to escape). 5 THE END RESULT

2 THE YEAST OF AGES

FILTERED PASTEURISED FINED CENTRIFUGED UNFINED HOW HOW HOW HOW HOW Before packaging, Packaging beer Finings bind to yeast, Beer is spun Nothing is added, or strained through sprayed with causing it to separating yeast to done. Beer packaged mechanical fi lter. 60oC water. settle out. measured degree. as it is. 10th Century 14th Century 1516 1857 1908 WHY WHY WHY WHY WHY VIKINGS ‘GODISGOODE’ REINHEITSGEBOT LOUIS PASTEUR COPENHAGEN Often in conjunction Kills residual yeast, Beer ‘drops bright’ Consistency without Ease, fl avour, ‘Brewing sticks’ Thought to be German purity law The microbiologist The fi rst single-cell, with pasteurised. aiding shelf-life. but also retains harsh or sterile vegan-friendly. crusted with yeast divine intervention recognises only defi nitively proves pure culture yeast WHY NOT WHY NOT fl avour. fi ltration. WHY NOT used as stirrers. ‘bicause it cometh three ingredients for fermentation is strain is isolated WHY NOT WHY NOT coveted family of ye grete grace beer – hops, barley caused by living by Emil Christian Strips fl avour from Flavours are dulled, Stigma of serving heirlooms. of God.’ and water organisms. Hansen the beer! beer tastes ‘cooked’. Isinglass fi nings not Centrifuges aren’t hazy beer? suitable for vegans. cheap!

HOP PROPAGANDA HOP PROPAGANDA – 18 – – 19 – ISSUE 34 ISSUE 34 EDINBURGH BREWDOG ROME BOTTLEDOG Where: Via Del Monte Where: 25a Dundas Street, Oppio, by the Colosseum in the New Town When: Summer 2015 When: August 2015 What: Exposed brick What: Takeaway bottled, arches and 20 taps of canned and draught beer craft beer Why: How much beer can Why: Third Italian BrewDog we fit in a single shop? bar, in the Eternal City FULL HOUSE NEAR YOUR HOUSE?

E LOVE RELEASING BREWDOG LEEDS II BREWDOG BREWDOG NEW BEERS FOR YOU BRUSSELS Ackerstrasse 28, TO TRY – BUT ALSO Where: Crispin Lofts, Where: W corner of North St and New Where: Directly opposite Mitte WE REALLY LOVE OPENING the Central Station NEW BREWDOG BARS IN York Rd When: End of 2015 WHICH YOU CAN ENJOY When: Mid-July When: Later in 2015 THOSE MANY AND VARIED What: The result of a long DELIGHTS. AS YOU WOULD What: Shuffleboard and What: Flagship European search for our Berlin site bar with six-metre windows EXPECT, WE HAVE SOME pinball den in central Leeds Why: To shake up AMAZING PROJECTS IN THE To give our fans in Why: Adding to the most Europe’s most conservative PIPELINE – SO IT’S TIME TO Why: Leeds a second, diverse beer scene in beer market GET THOSE EYES DOWN FOR much larger, bar the world BREWDOG BAR BINGO!

BREWDOG BREWDOG BREWDOG ANGEL BREWDOG SOHO MERCHANT CITY BRIGHTON Where: Essex Road, Where: Right in the beating Where: Corner of Where: 52-54 Grand Parade, Islington heart of Soho Hutcheson and Garth just north of the Pavilion When: TBC – When: TBC – Streets, Glasgow More details soon! More details soon! When: Late July When: End of July What: Hybrid BrewDog bar What: Grit, glamour and What: Tap-heavy BrewDog and BottleDog cosmopolitan London What: Majoring on food bar for our patient craziness alongside 30 taps and Brighton fans Why: Tweaked concept, BottleDog but licence application is Why: Craft beer sex shop Why: Finally, our first underway! in the basement? Why: Second site for the craft beer Mecca for the beer-crazy Glasgow crowd south coast

HOP PROPAGANDA HOP PROPAGANDA – 20 – – 21 – ISSUE 34 ISSUE 34 BREWERY ON THE BRINK

EFF ROSENMEIER ISN’T ONE On meeting Jeff, very quickly you realise FOR ANNIVERSARIES. he tells it exactly how it is – which must be JSITTING IN THE LOVIBONDS the Wisconsinite way – and as we stand in LAND ROVER, CLATTERING the quiet, farmhouse-style Luxters brewery, THROUGH THE OXFORDSHIRE he blows his cheeks out. “I was fed up in COUNTRYSIDE, I POINT OUT T the city man, in London,” he says. “Out HAT AS HE STARTED IN 2005, here, it’s a win-win. I mean, it’s a temporary HE’S CURRENTLY IN HIS TENTH solution. The Grundy kit has so many YEAR OF OPERATIONS. “THAT’S A problems. It’s a litany of errors, really,” FUCKING JOKE!” HE SNORTS, he admits, finally, as we look at the tiny WITH A LAUGH. THE STRUGGLES mash tun just used for a double brew of his OF THE EARLY DAYS, HE WANTS Dirty 69 Black IPA. TO PUT BEHIND HIM. HAVING LEARNED HIS CRAFT FROM THE In truth, Lovibonds and Old Luxters are BOOKS OF CHARLIE PAPAZIAN, worlds apart – but there’s mutual respect BREWING THREE TIMES A WEEK there. Surrounded by fields, with Red ON A 100 LITRE HOMEBREW KIT Kites wheeling overhead – it’s an amazing – WHILST WORKING FULL TIME – location to conduct your day’s work MEANT FOR LONG DAYS. (Jeff had to brake along the rutted hillroad up to the winery to let a quail plop into Fast forward ten years, and Jeff brews on the farside verge). “I need to expand, a slightly bigger kit – but the days are just though,” he says. “Need a bottling line and as lengthy. Aside from small pilot batches, a 20/30HL kit. I mean, I could go to Slough Lovibonds beers are actually produced on and put it on a fucking industrial estate, a 5BBL ‘Grundy’ brewhouse at Chiltern but I like riding my bike to work, or walking Valley Winery, five miles from Henley. down the hill [in Henley].” The winery has a beer called Old Luxters, and so Jeff drives through the It’s difficult to appreciate the logistics of breath-taking scenery to brew there, the Lovibonds operation. They are yet just north of the village of Hambleden, another brewery who produce stunning over the border in Buckinghamshire. beers – from their flagship wheat beer

HOP PROPAGANDA HOP PROPAGANDA – 22 – – 23 – ISSUE 34 ISSUE 34 Henley Gold to 69 IPA and the World Beer There can’t be a better story in modern British Cup-winning Sour Grapes (more on which brewing than Sour Grapes. A batch of Henley later) – in the most unlikely of circumstances. Gold fermented for two days longer than usual, After brewing at the winery Jeff transports the turning sour with an infection of Lactobacillus. beer in-tank to Henley – where it is packaged After much thought, instead of dumping the – via a special vessel on wheels, complete batch it was sold as an experimental sour in the with a number-plate. The difficulty of running Lovibonds tasting room, and people loved it. between two sites must be fairly incredible. But to add the funky Belgian edge of a true gueuze, Jeff managed to acquire these incredible Back at the Henley base, Jeff takes me on a barrels, and then left the beer inside for two years. quick tour, and points towards a square black hole in a corner with a ladder poking out. With blending trials producing the right “Want to go and check out my barrel results, Sour Grapes was born, and Jeff – store?” Well, how can you say no to that? who was in America for the 2012 Craft Brewers’ As we clamber down, he shows me a few Conference – entered it, without expectation – casks in a corner. “These are my firkins. I felt at the World Beer Cup. Organised by the Brewers’ I had to have some at first. I sent some out to Association of America, 798 other breweries also local pubs, dropped by to try it one night. entered. In the Wood/Barrel Aged Sour category, It was fucking vinegar. And that was that. Sour Grapes took the Gold medal (Lovibonds Why would I not want to make beer the way I being one of only two UK breweries to win want it to taste?” awards that year). Presenting the award was none From that moment on, Lovibonds beer was keg other than Charlie Papazian, and Jeff broke down (and bottle) only. “Everyone said I was crazy in tears. “I just lost it, man,” he reflects. [to only serve kegged beer],” he continues. “But now everyone’s doing it. People say I’m anti cask – but I’m really not. I loved cask ale in the Midlands, when I first came to this country. Bass, before it was taken over. Ruddles County, before Greene King fucked it over.” And what THE CELLAR DATES BACK TWO HUNDRED about CAMRA, has he mellowed any? “Ah, YEARS, AND THE CEILING REACHES BARELY fuck that. They say why don’t we do cask? FIVE FEET ABOVE THE STONE FLOOR.” But a lot of them just don’t get it.” We shuffle deeper into the cellar, stooped over in near-total darkness. Jeff moves from Having seen where Sour Grapes was created barrel to barrel, freeing a small trickle of and aged makes you appreciate the amazing beer from each in turn with a multi-tool. story even more – and it certainly makes you Different batches of Sour Grapes, quietly understand why it made Jeff so emotional. maturing on oak. The cellar dates back two The skill of managing the beer as it changed hundred years, and the ceiling reaches barely flavour over the years is put into even greater five feet above the stone floor. It’s down here context when you crouch in the chill gloom of that Jeff makes what he rightly describes as the Lovibonds cellar. It’s clear that Jeff needs a ‘the closest thing you can get to an English- new facility, but his drive has never been stronger. brewed gueuze.’ The range of flavours each If he can make world-beating beer under these barrel yields is remarkable – each has truly conditions, once that new brewery arrives – distinctive character. watch out.

HOP PROPAGANDA HOP PROPAGANDA – 24 – – 25 – ISSUE 34 ISSUE 34 TIME FLIES, AS THEY SAY. BUT WHEN IT COMES TO BEER, SOMETIMES THAT’S NOT EXACTLY THE CASE. SOME ARE AT THEIR BEST RIGHT NOW – TIME REALLY BEING OF THE ESSENCE. BUT OTHERS ARE TOTALLY PATIENT; FOR THEM, SPEED IS UTTERLY OR PREVIOUS GENERATIONS, IT COULD Yet they are definitely an acquired taste. From a UNIMPORTANT. YET THE FASCINATING THING IS THAT OFTEN THOSE TWO COURSES OF HAVE BEEN BITTER OR MILD – OR background of lager, or traditional bitter, IPA can ACTION CAN BE APPLIED TO THE SAME BEER… FBEFORE THAT, MAYBE PALE ALE OR taste like a peculiar glass of Lilt, or like something PORTER. NOW, EVEN A CASUAL GLANCE you could clean a bathroom with. Overly floral, AT MOST BEER MENUS OR BAR STOCKLISTS weirdly-scented, bitter as hell. Once you acquire REVEALS THOSE MANY-REPEATED THREE that taste, you never go back – but at the LETTERS THAT SCREAM THE BEER STYLE OF outset…well, it’s yet another ‘should beer taste DRINK THIS NOW: THE MOMENT. like this?’ crossroads moment… OUDE GEUZE (7%) IPA has to be top the popularity charts for craft beer fans. It’s become ubiquitous. Exceptions A stone-cold classic, whether consumed still abound, of course, but for the most part direct from the bottling line at Brouwerij craft beer fans have become an IPA-loving Boon in Lembeek, or years later out of a collective. We are now a nation of hopheads. The First Time is our series revolving around the dust-encrusted bottle from your cellar. As Or maybe it’s just that those three letters have many moments that drinking beer lead to. Do you a style, Lambic likely owes its name to the now become more equated with full-on, US- remember that first taste of IPA? Did it change your hometown of Boon, and understandably style India Pale Ales, as opposed to the more life in that instant, or did it taste bitter and strange? they are one of the masters of the DRINK THIS NEXT: traditional English IPA. Tell us your stories via email or Twitter below – and spontaneously-fermented Belgian sour. OUDE GEUZE (7%) Either way, our favourite set of initials aren’t also as Issue 35 is our canned beer special, we’ll be When drunk ‘fresh’ (the majority of Yet if you want going anywhere anytime soon. As a beer, the featuring a familiar question. Where did you drink the beer will be at least 18 months incontrovertible evidence bitterness and balance of hop flavour make your first canned beer? old on bottling), the beer yields a that beer changes with age, them almost moreish in their intensity – whilst fantastic sharpness, with hints of buy two bottles of Oude the range of flavours imparted gives them a HOPPROPAGANDA grapefruit, lemon, ginger and dry Geuze and cellar one in a variety, at the same time. From sap-like and champagne. But there’s also a quiet, cool place for a couple resinous to intensely tropical, softer and [email protected] sweetness prevalent, a grapeskin of years. Boon say their lambic grassier to citrus bombs – IPA has such a wide element that arrives before can be aged for up to twenty – range of flavours. the tart bitterness that is but the flavour changes should supremely refreshing. become apparent after two or three. But what will they be?

Well, in a word; smoothness. The tartness, the acidity, the sourness of the gueuze – all will have mellowed over time. Coming to the fore, taking their place – the fruitier elements of the beer instead. For anyone who thinks sours are a step to far, adding age to the bottle replaces the cheek-sucking tartness with wonderful nuance.

HOP PROPAGANDA HOP PROPAGANDA – 26 – – 27 – ISSUE 34 ISSUE 34 HEN YOU GO TO A BREWDOG it will now arrive in this ultimate receptacle. BAR, WE WANT TO MAKE YOUR We have worked with German glass-masters WEXPERIENCE AS ENJOYABLE AS Spiegelau to adapt their Dogfish Head/Sierra POSSIBLE. WHETHER ITS MUSIC, FOOD OR Nevada IPA glass for the UK market, OUR ATTENTIVE STAFF, WE PULL OUT ALL exclusively for Jack Hammer. THE STOPS TO ENSURE THE THINGS YOU’LL BE DRINKING WILL BE ENJOYED IN THE BEST Designed to highlight the specific aromas of hop- WAY POSSIBLE. forward beers, the glass has a wide, fluted bowl to maximise the piney hopload absorbed with each And one of the most important of all components, sniff (or mightily eager lungful). It also has an in that regard? The glassware. extra-thin rim, room for the head to expand and, Yes, using the correct glass really brings your beer oh yes, those ribs on the base. to life. Or more accurately, using the wrong glass Difficult to miss, the chunky hoops help preserve will leave it muted, both in terms of aroma and the head of the beer, by reforming it when the flavour. That’s why we have just introduced a very beer swirls each time a sip is taken. Clever, eh? cool item of beer-related enjoyment – our brand So right until the point you order another, new Jack Hammer IPA glass. your Jack Hammer will have the same taste and Whenever you order a schooner of our mouthfeel as the first time you bring our brand ruthlessly resinous India Pale Ale in our UK bars, new glass to your expectant lips…

HOP PROPAGANDA HOP PROPAGANDA – 28 – – 29 – ISSUE 34 ISSUE 34 BERMONDSEY

THE BERMONDSEY BEER MILE HAS RUINED MANY A CRAFT BEER FAN. TO SURVIVE, HERE’S A CUT-OUT-AND-KEEP GUIDE ON HOW TO MAKE IT THROUGH LONDON’S BEERY MARATHON…

One does not simply walk into Bermondsey. Other statements to employ? Catch the Jubilee Line to begin at the top or “This tastes like Refreshers”, Southern Line to South Bermondsey to begin “Evin confiscated my selfie stick!”, at the bottom. Journey time – 4mins. “We should totally get t-shirts printed!” Plenty of time for a nap!

Alternate beer stops with food stops. Draw the route on your forearm, for ease of You may not understand what you’re eating, reference. This will also help others assist you but it means you won’t get to the end on your on the way home, or they might just take you hands and knees. back to Partizan so you can start again.

Go early. The Kernel open their doors at 9am, Dress appropriately, and take only the but it’s acceptable to begin queuing from 6. essentials. Keys, cash, smart phone, extra battery, UnTapped password, empty bottle (for…y’know…) Be sure to loudly tell all you meet that the route is actually 1.5 miles. They will appreciate this. Adopt the ‘run-time strategy’. If it takes you five minutes to run a mile, allow five hours for the BBM. Eight minutes; eight hours. If it takes you twelve minutes to run a mile, If you don’t need the toilet, consider staying overnight. consider getting in line anyway.

HOP PROPAGANDA HOP PROPAGANDA – 30 – – 31 – ISSUE 34 ISSUE 34 THE LAST WORD TAKEN A BEER PIC GOOD ENOUGH TO FEATURE IN THE PAGES OF HOP PROPAGANDA? EMAIL A HIGH-RES COPY TO [email protected] AND FIND OUT! THE CAN SPECIAL, COMING IN AUGUST

WE TAKE AN IN-DEPTH LOOK AT OUR BREWDOG HQ CANNING LINE

CAN UP – WHY METAL IS BACK IN BREWING

SOME OF THE BEST CANNED BEERS YOU’VE NEVER HEARD OF

DO YOU REMEMBER YOUR FIRST TINNY?

MAGIC ROCK’S NEW BREWERY (AND CANNING LINE)

THE LATEST NEWS FROM BREWDOG, THE WIDER WORLD OF CRAFT BEER, AND MORE!

WWW.BREWDOG.COM

WE’D LOVE TO HEAR YOUR FEEDBACK AND COMMENTS ABOUT THIS NEW-LOOK MAGAZINE. PLEASE GET IN TOUCH USING THE METHODS BELOW. AND UNTIL NEXT TIME, EN- JOY YOUR BEER!

@BREWDOG [email protected]

HOP PROPAGANDA – 34 – ISSUE 34 WWW.BREWDOG.COM