IMPERALISME BUDAYA MELALUI PERANGKULAN BUDAYA LOKAL DI BALIK FILM JAVA HEAT Melisa Arisanty Ilmu Komunikasi, Fakultas Humaniora dan Bisnis, Universitas Pembangunan Jaya
[email protected] Abstract Cultural imperialism is still a hot topic of debate on an international scale. Even cultural imperialism was once accused of being a paradigm that responsible for the practice of exploitation and cultural destruction in the world. Form of cultural imperialism include fashion, music, movies and others.The most interesting thing that we can look at the form of currently cultural imperialism is in the film world. Today, many Hollywood directors who embrace the local culture of the developing countries (location setting, local actors and actresses, local fashion, and the very typical storyline that full of local nuances) in their film to attract many people in the world. This is a new American way to spreadtheir supremacy to the developing countries, especially in Indonesia. One of their way is through Java Heat Movie. This moviecollaboratedIndonesian culture, but still dominant with Hollywood culture. By using semiothics analysis of Roland Barthes, the researcher will discuss deeply about Java Heat films so that it will be found that the ideology of cultural imperialism that is still inherent and alive to this day in Hollywood movies. Nowdays, this cultural imperialismis framed beautifully in the embrace of local culture in hollywood movie “Java Heat”.These findings contribute to semiotics studies linked to the concept of implicit cultural imperialism in the Hollywood film Keywords : Cultural Imperialism, Semiothics, Java Heat, Embrace of The Local Culture Abstrak Imperialisme budaya hingga saat ini masih menjadi topik perdebatan yang hangat di skala Internasional.