Pathways to Partnership A Message from Penn State’s President

Today’s economy is more global and diversified than ever before, but top companies all share one thing: a commitment to the future. They’re looking ahead, building the workforce, technology, and markets that will sustain their growth for years to come. Across all industries, business leaders are turning to a common resource: higher education.

And each year, thousands of companies choose Penn State as their partner in research, recruitment, employee education, and philanthropy. Each year, Penn State graduates more than 17,000 students. Faculty members at twenty-four campuses are sharing their expertise with these future members of the workforce, as well as working with each other across disciplines on the research that will solve tomorrow’s problems. Within Penn State’s vast range of resources, every business can find opportunities for enhancing its own success.

This brochure has been designed to give you a sense of the breadth and depth of the resources available to businesses of all kinds. You’ll find an overview of the Penn State offices dedicated to corporate relationships, and we’ve included the perspectives of some of the companies that have devel- oped their own unique partnerships with the University.

I invite you to consider how Penn State can be part of your company’s future. Our Office of Corporate and Foundation Relations will work with you to find the resources and people that best meet your needs. I believe that you’ll discover, as our other partners have, that an investment in Penn State yields extraordinary returns.

Sincerely,

Graham B. Spanier President, The Pennsylvania State University Student Recruiting

Research

Executive and Professional Education

Technology Transfer

Classroom Collaborations

Sponsorships

1 Student Each year, more than 17,000 students graduate from Penn State with degrees Recruiting in more than 160 majors. These students have not only learned about their fields from top experts, they have also learned about the discipline, focus, and work ethic needed to succeed at a top public university like Penn State—and at a company like yours. Hundreds of companies have tapped into Penn State’s talent pool with recruitment efforts ranging from career fairs to special com- pany-hosted events to interviews held on campus. We even have a Web site where you can post specific job listings and view the résumés of our students and graduates. The MBNA Career Services Center is staffed with professionals who can work with you to plan your recruitment strategy at Penn State.

Above: The Career Fair at Penn State offers corporate representatives the chance to interact with a large pool of students seeking employment opportunities. For more information about the Career Fair, go to: www.sa.psu.edu/career/employer.shtml.

2 Fast Facts about Penn State “Currently, Penn State is our number one school for recruiting, and there are great people in electrical engineering, computer science, business—fields across the University. These graduates are well-rounded in addition to being technically competent, and they’re able to be a Penn State is productive part of a team in a complex environment.” the single largest contributor to Dr. Stan Sloane, Executive Vice President Pennsylvania’s Lockheed Martin Integrated Systems and Solutions economy—$6.14 In 2005 Lockheed Martin was named Penn State’s Corporate Partner of the Year in recognition of the company’s long history billion annually of support for the University’s students and programs. in direct net economic impact.

Founded in 1855 Strength in Diversity: It Begins at Penn State About 500,000 Business has come to count on Penn State for leadership in developing the living graduates educational and support programs that will ensure a diverse workforce in the future. For example, the Smeal College of Business has begun hosting annual Diversity 81,000+ annual enrollment in all Appreciation Weekends, which provide opportunities for current students to programs network with alumni. The College of Engineering offers a peer-mentoring program to improve retention of students from underrepresented groups. The College of 13,376 bachelor’s Information Sciences and Technology recently created an office dedicated to issues degrees awarded of equity and diversity. Thanks to these and other programs, Penn State has in 2004–2005 increased its minority enrollment every year for the past twelve years. For compa- 24 campuses nies interested in recruitment, this means an increasing pool of highly qualified candidates from a wide range of backgrounds. 160 baccalaureate and 140 graduate For more information about Penn State’s commitment to diversity, visit degrees offered www.equity.psu.edu. Largest outreach effort in American higher education, with participants in all 50 states and more than 87 countries

About 800 employers and nearly 20,000 students annually take part in on- campus recruiting at Penn State.

3 Research “As we move forward as a company, we don’t want to work on our most challenging technology problems all by ourselves. The mutual benefits of having academic researchers address our projects are that they get to deal with issues that have immediate real-world impact, and we get to see how innovative someone outside of industry can be.”

Dr. John Tao, Corporate Director of Technology Partnerships Air Products

Below: Frank Pugh, associate professor of biochemistry and molecular biology, holds a glass slide with a DNA microarray that has been magnified for use as the image background. As one of the nation’s top two institutions (both public and private) in Research expenditures in industry-sponsored research, Penn State works with more than 1,000 2004–2005: companies every year to find solutions that affect the bottom line. Whether $638 million you need to access cutting-edge science, streamline your production process, Jobs supported: or enhance your business practices, our faculty members have the expertise more than 16,000 and experience to help. The Industrial Research Office can find the right Top institutions in industry-sponsored programs and faculty partners for your company’s research needs. It can also research: 2nd help with the complex legal issues surrounding intellectual property. An in- Rank among all house contract negotiator is available, and Penn State has established a U.S. universities in research and master agreement model that is now used by universities nationwide. The development Industrial Research Office will be there throughout your relationship with expenditures: 9th

Penn State, putting you in touch with new resources as your company’s needs Materials research change. For more information about the Industrial Research Office, go to expenditures: 1st www.techtransfer.psu.edu/iro. Average number of companies engaged in research with the Reaching Out for Excellence: Interdisciplinary Research at Penn State University each year: more than In today’s business world, old boundaries are breaking down. The latest advances 1,000 require thinking beyond traditional divisions between skills and specialties. The following interdisciplinary areas at Penn State are a few examples of the many ways in which our researchers are reaching out to each other to achieve important strides in science and industry.

Applied Research Laboratory Established at Penn State by the U.S. Navy in 1945, the Applied Research Laboratory (ARL) has maintained a special relationship with the Department of Defense while broadening its work to include collaboration with a wide range of industries and other areas of government. www.arl.psu.edu Materials Research Institute The Materials Research Institute draws together faculty from the Colleges of Engineering and Earth and Mineral Sciences, the Eberly College of Science, and the Applied Research Laboratory into a program that is ranked first in the nation. www.mri.psu.edu Huck Institutes of the Life Sciences The Huck Institutes of the Life Sciences boasts state-of-the-art facilities in mass spectrometry, DNA microarray, and electron microscopy, among others. These resources are available to researchers across the University who are working in the life sciences. www.lsc.psu.edu

5 Executive and

“We need to work with the best Professional Education people in the field, and that’s why we’ve developed such a strong relationship with Penn State. These programs are helping us to enhance the responsiveness and flexibility of our supply chain, even as we face new challenges. It’s about leading the competition, and Penn State has become an essential part of our strategy.”

Robert Moffat, Senior Vice President of Integrated Operations IBM

Below: Juan Johnson, a vice president at The Coca Cola Company and president of the Diversity Leadership Academy, leads a course in strategic diversity management for Smeal College of Business. Welcome to the World Campus

The world is changing—and it’s changing fast. In nearly any profes- sion, lifelong learning is the key to career advancement and employee retention. To keep pace, more working adults are going back to school than ever before. Yet many people cannot take time away from jobs and family to attend on-campus classes. That’s why Penn State created the online World Campus—a university without walls. The World If you stop learning, you’ll be left behind in the fast-paced Campus offers a convenient, flexible, and interactive learning community world of business and industry. Thousands of executives and to people in the global workforce. professionals have enhanced their skills and knowledge Courses are primarily technology- based and delivered via multiple through Penn State’s education programs in business, engi- media, including the World Wide neering, and more. Web. The World Campus draws on the expertise of renowned faculty, Penn State Outreach provides a portal through which corpo- offers support resources including advising, access to the University rations can link to academic expertise and professional Libraries, and technical support, and programming online, on-site, or on campus. Among the many provides a quality education that is programs offered is the iMBA, which can be tailored for at the heart of the Penn State tradition. For more information groups from specific industries. The Smeal College of Business about the World Campus, go to may also meet your company’s needs with its executive www.worldcampus.psu.edu. education programs. It has one of the nation’s stand-out centers for supply chain management, and the college also offers an Executive MBA program that allows professionals to stay on track with their careers while enrolled. Penn State Great Valley School of Graduate Professional Studies also offers many programs designed for students from the corpo-

rate world, including business and technology. Penn State can For more information about create a custom seminar or workshop for your company, Penn State Outreach, go to: app.outreach.psu.edu/corpconnect/ whether you’d like to schedule a retreat at The Penn Stater main.asp. Conference Center Hotel or you’d like us to come to you— For more information about the Smeal College of Business, go to: Penn State has delivered custom programs as far away as www.smeal.psu.edu/execed. Japan and Venezuela. Wherever you are, Penn State can be For more information about Penn State Great Valley, go to: the best resource for professional and executive education. www.gv.psu.edu.

7 Technology Transfer

Below: The Penn State Center for Nanotechnology Education and Utilization (CNEU) focuses on the incorporation of nanotechnology into educational endeavors as well as industry applications. Both established industry leaders and brand-new companies have found that Penn State’s technology transfer services streamline the process of turning new knowledge into real products and services. The Intellectual Property Office assesses the commercial value of faculty research, guides it through the patent process, negotiates licensing agreements, and works with industry to get it into the marketplace. The Research Commercialization Office takes the process a step further and nurtures the creation of companies based on faculty research, connecting start-ups with sources for initial capital, providing management mentors, and facilitating relationships that recognize the special needs of new businesses. Small and mid-size Pennsylvania businesses may be eligible for research funding assistance from the Ben Franklin Technology Center, and all Commonwealth businesses may find that working with PENNTAP (Pennsylvania Technical Assistance Program) can provide the focused, short-term research needed to stay competitive. There’s even office space available at Penn State’s For more information about Penn State’s technology Innovation Park and Zetachron Center for Science and Technology Business transfer services, go to: Development. www.techtransfer.psu.edu.

A Home for the Future: Innovation Park

Innovation Park at Penn State is an outstanding environment for business. At the interchange of I-99 and U.S. Route 322 in State College, Innovation Park provides multiple space options for business growth and access to Penn State researchers and facilities. Support services include technical and marketing consultation, strategic planning, and assistance with patents, licensing, and other intellectual property issues. It also includes The Penn Stater Conference Center Hotel, and is only minutes from the University Park Airport.

For more information about Innovation Park, visit www.innovationpark.psu.edu.

9 Classroom Collaborations

The Learning Factory

The Learning Factory is an industry– University partnership formed to produce world-class engineers by integrating design, manufacturing, and business realities into the engineering curriculum. Active learning, real-world problems, and hands-on experience in a modern facility are the primary teaching tools. The Learning Factory gives students in traditional engineering disciplines an experience that offers direct preparation for careers in design, manufacturing, and product realiza- tion. For more information about the Learning Factory, go to www.LF.psu.edu. Corporations and students are learning from each other at Penn State, as industries and businesses discover the benefits of integrating their needs with our cutting-edge curriculum. More and more students are looking for the hands-on learning opportunities that equal professional success, and our faculty “By sponsoring classroom projects are finding creative ways to work with a wide range of compa- and getting our new technology nies. Engineering students are applying their technological into the hands of students, we get a lot of insights that help us stay sophistication to testing new products from cell phones to competitive. A few years ago, we laptops, and marketing students are surveying their peers as were just a vendor providing service to a university. Our part of class projects, resulting in valuable information for relationship with Penn State has corporations that want to reach the 18-to-24 demographic. become much broader and deeper. These students are helping us to Students visit industry facilities and research ways to cut costs design the services and technology and streamline processes. They’re learning what it’s like to that we’ll be offering in the future.” consult in the “real world,” and companies are getting the Steve Hodges, President fresh perspectives of tomorrow’s CEOs. Cingular Wireless, Northeast Region

Opposite: First-year students Taj Nero and Josh Organist get some help with their projects from Learning Factory supervisor Carson Baird.

11 Sponsorships Whether they’re shouted by a stadium of fans or emblazoned across a cherished diploma, the words “Penn State” get a lot “PNC Bank has enjoyed a successful of attention. It’s a brand name that the University has built partnership with Penn State over many years. With our stadium signs with 150 years of excellence and more than 500,000 living and game-day program ads at alumni. By connecting with Penn Staters through partnerships Beaver Stadium and the , we share the with the University, hundreds of businesses have strength- benefits of banking with PNC with ened their own brand names, too. The bottom line: Penn many thousands of Penn State fans, students, faculty, and staff. State can put the power of institutional loyalty behind your In addition to linking our brand program or product—with some amazing results. with the Penn State Athletics program, our major athletics sponsorship helps us to underline At Penn State, corporate sponsorship agreements are tailored PNC’s support of many other to the goals of both the University and the business. While Penn State initiatives including technology, management studies, some companies target specific audiences, others sponsor and advanced pediatric medical programs and events across the University. care.” Denny Brenckle, Regional President PNC Bank, Central Pennsylvania We Are Penn State! Partnering with the Nittany Lions

Few collegiate sports programs have the national name recognition of Penn State’s Nittany Lions. Hundreds of businesses have invested in a presence on our popular Web site; in signage in the 107,282-seat Beaver Stadium or the Bryce Jordan Center; in support of named scholarships for our student- athletes; and in many other opportunities. For more information, go to: www.gopsusports.com.

True Blue: Penn State’s Alumni Association

Not only does Penn State have the number one alumni associa- tion in the country, we also have many of the largest affinity programs. For example, the alumni association credit card is MBNA America’s largest collegiate affinity program in the nation, and American Insurance Administrators ranks Penn State as one of its top two programs in the country. The Penn State Alumni Association’s home and auto insurance program has become Liberty Mutual Insurance’s fastest-growing affinity program— rapidly gaining on the number one spot held by more established programs. Put the power of our alumni loyalty behind your Opposite: The Penn State mascot program or product. For more information, go to: surfs a crowd of cheering students at a football game. www.alumni.psu.edu.

13 Case Study of a Broad-Based Partnership A true partnership includes shared values, goals, and benefits. At Penn State, MBNA Named the Inaugural a wide range of companies have found limitless possibilities for this kind of Corporate “Partner of the relationship, but none is a better example of corporate partnership than Year” in 2004 MBNA. One of the nation’s leading financial services providers, MBNA Each year, corporations and revolutionized the credit card industry by developing “affinity” programs, businesses account for nearly allowing consumers to carry cards that express their loyalty to their alma 30 percent of philanthropy mater, professional organization, or other group. When an expert in the to the University, but some power of affinity chooses its own partners, you know that it’s choosing sustain even deeper relation- carefully. ships with Penn State, strengthening our quality of Like many relationships between Penn State and the business world, MBNA’s education and service. The connection began with an alumnus in its ranks. MBNA executive Richard K. Corporate Partner of the Year Struthers graduated from Penn State’s Smeal College of Business in 1977, award recognizes our most and he knew that the power of Penn State pride could benefit his company. committed partners. From Since 1989, MBNA has issued credit cards featuring the image of the Nittany the many businesses with Lion, as well as the endorsement of legendary football coach . excellent track records of philanthropy, one is selected MBNA has recognized that it has a stake in the loyalty and success of Penn as the Corporate Partner of State alumni, and it has made philanthropy another crucial component of its the Year based on its commit- partnership with the University. Thousands of students have found their first ment to helping Penn State professional positions through the MBNA Career Services Center, a national with its greatest needs, its leader in innovative and effective services for both prospective employers visionary understanding of and employees. MBNA has strengthened Penn State’s athletics program the University’s future, and its impact on the entire Penn through generous endowments to support scholarships, programs, and State community. facilities. The company has also helped to provide a home for the Penn State Alumni Association with support for the construction of the Hintz Family Alumni Center.

“As a leader in financial services, MBNA has made its reputation on under- standing the needs of our customers,” says Struthers. “Penn State has the same commitment. We’ve been able to work with them on corporate philanthropy that is a real expression of our values as a company. We can count on Penn State to make the most of the resources we share with the University, and we know that our gifts will impact the lives of Penn State students and alumni.”

In January 2006, MBNA merged with Bank of America Corporation. The combined credit card organization is known as Bank of America Card Ser- vices. It is the largest credit card issuer in the United States and is recognized as the leader in affinity credit card marketing. Richard K. Struthers is the market president and operations executive for the card services business.

15 For questions about Corporate and Foundation Relations partnerships with Rebecca Mills, Director Penn State: 5 Old Main University Park, PA 16802 Phone: 814-863-4308 E-mail: [email protected] www.corporate.psu.edu

For questions about Student Recruiting Penn State Alumni Association specific areas of Career Services (PSAA) interest: 111 MBNA Career Services Center Geoff Conrad, Associate Director University Park, PA 16802 for Business Relations Phone: 814-865-2377 The Hintz Family Alumni Center E-mail: [email protected] University Park, PA 16802 www.sa.psu.edu/career Phone: 1-800-548-LION (5466) E-mail: [email protected] www.alumni.psu.edu

Research and Technology Transfer Athletics Tanna Pugh, Director Greg Myford, Associate Athletic Industrial Research Office Director for Marketing 119 Technology Center 101 Bryce Jordan Center University Park, PA 16802 University Park, PA 16802 Phone: 814-865-9519 Phone: 814-865-9080 E-mail: [email protected] E-mail: [email protected] www.research.psu.edu www.gopsusports.com

Executive and Professional Education Melinda Stearns, Director Patrick Cataldo, Associate Dean Outreach Client Development for Executive Education 501 Keller Building Penn State Executive Programs University Park, PA 16802 The Smeal College of Business Phone: 814-865-3513 382 Business Building E-mail: [email protected] University Park, PA 16802 app.outreach.psu.edu/corpconnect/ Phone: 814-865-3435 main.asp E-mail: [email protected] www.smeal.psu.edu/execed

16 This publication is available in alternative media on request. The Pennsylvania State University is committed to the policy that all persons shall have equal access to programs, facilities, admission, and employment without regard to personal characteristics not related to ability, performance, or qualifications as determined by University policy or by state or federal authorities. It is the policy of the University to maintain an academic and work environment free of discrimination, including harassment. The Pennsylvania State University prohibits discrimination and harassment against any person because of age, ancestry, color, disability or handicap, national origin, race, religious creed, sex, sexual orientation, or veteran status. Discrimination or harassment against faculty, staff, or students will not be tolerated at The Pennsylvania State University. Direct all inquiries regarding the nondiscrimination policy to the Affirmative Action Director, The Pennsylvania State University, 328 Boucke Building, University Park, PA 16802-5901; Tel 814-865-4700/V, 814-863-1150/TTY. Produced by the Penn State Department of University Publications U.Ed. DEV 05-26