QUARTERLY NEWSLETTER FALL 2014 // WUWM.COM f/WUWMRADIO l @WUWMRADIO

INSIDE THIS EDITION

WUWM@NITE NEW FORMAT 3 WUWM REPORTERS ON NPR 3 BOB BACH RETIREMENT 4 INTUNE ELECTION COVERAGE 5 COVER STORY CELEBRATING 50 YEARS OF PUBLIC RADIO Fifty years ago, The University of Radio and American Public -Milwaukee launched MediaTM, WUWM continues to be a fledgling non-commercial radio your source for in-depth news and station from humble studios in reporting. the basement of the Fine Arts Music Building on campus. WUWM opened its doors for a When the station debuted on special anniversary open house to September 9, 1964, it preceded celebrate fifty years of Milwaukee both the Corporation for Public Public Radio and the generous Broadcasting® and National Public support of the WUWM listeners who Radio®. make it possible. More than 250 people explored WUWM, touring Over the years, our location the studios, meeting their favorite and format has changed but our on-air personalities and enjoying commitment to providing excellent, WUWM’s photo booth. Participants informative content has remained had an opportunity to go in the true. Operating 24/7 with locally- studio and interview the on-air produced programming interspersed staff from Lake Effect and WUWM with content from National Public News.

ALSO ON SEPTEMBER 9TH... 1776: Congress officially renames the country as the United States of America 1839: John Herschel takes first glass plate photograph creating the negative 1850: California is admitted as the thirty-first U.S. state 1926: The U.S. National Broadcasting Company (NBC) formed 1964: WUWM signs on to the air 1982: John Kuhn, Fullback of the Green Bay PackersTM, is born

WUWM 89.7 FM - MILWAUKEE PUBLIC RADIO INTUNE FALL 2014

form’ to All Things Considered and jazz. Morning Edition was launched. DEAR FRIENDS, Bailey’s experiment was written about in Billboard Magazine. WUWM is celebrating its 50th year of broadcasting. It started with a different In 1978, with funds provided by the Department of Health, Education and mission and with a much different sound. Welfare, and matched in part by UW-Milwaukee, WUWM moved its transmitter to the tower owned by WITI TV6. At the higher location, even UW-Milwaukee sought to give students enrolled in its Department of Mass 1,500 watts delivered a reasonable signal to reach much of the metropolitan Communications some hands-on experience. The station area. On-air fund drives were born. I remember that a bunch of us went out launched in 1964 with only enough power to be heard to a bar to celebrate after we raised $40,000 after a week-long drive. over a few block radius of the campus. Students could program whatever they wanted. The station signed on In 1980, WUWM interconnected to NPR via Westar satellite. A the air at 4 p.m. with educational programs. In the communications dish was installed on the UW-Milwaukee campus, making evening, students programmed mostly underground WUWM the first Milwaukee station with satellite capabilities. rock with some jazz and poetry. On the weekends, the Following changes in FCC rules, WUWM increased its power to 7,000 station aired a mix of foreign language broadcasts, watts and again in 1984 to 15,000 watts. The station was now building an opera, show tunes and rock music. The station was audience. funded by the University’s instructional budget and had no measurable listeners. When WFMR, Milwaukee’s classical music radio station, was sold and dropped the format; WUWM added classical music to the schedule and well- Three years later, Congress created the Corporation for . known classical music announcer, Obie Yadger, joined our staff. NPR was formed shortly thereafter, and programs like All Things Considered and The World of Opera joined the schedule. All Things Considered was Bailey left the station to return to teaching, and I was appointed General delivered via phone lines, and other programs were distributed on tape. Manager in 1985. We launched a study on building more listeners for WUWM. As a result of that study, WUWM dropped classical music and Founding manager, Ruane Hill, led the station into the 1970s before returning became a full-time NPR news station. The audience started to increase, as did to teaching. He is still a fan of WUWM and attended the station’s anniversary fundraising. WUWM was the second public radio station in the country to celebration. become a full time news station, the first being KQED in San Francisco. Jay Landers then became general manager. But money became tight, and It was 1998 before we broke the $1 million mark in annual fundraising. We UWM was less inclined to take instructional dollars to support the broadcast are now raising well over $2.5 million from the community, and last year, we station. Landers left, and an administrator from the College served as interim broke the 100,000 mark in weekly listening. GM for about a year while decisions were being made regarding how the station would operate in the future. Some public radio stations in other cities Along the way, we’ve moved into state-of-the-art facilities in downtown were attracting listeners – mostly because of NPR programming. WUWM still Milwaukee and hired a talented and dedicated staff, including journalists had only a few hundred listeners each week. who have won hundreds of awards. All of this is made possible because of generous supporters like you. Thank you. George Bailey, an associate professor in the Department of Mass Communications at UWM, became the General Manager. Bailey was developing a national reputation for using audience data and a professional sound to attract an audience. Now he had the chance to prove that what he Dave Edwards was writing about was actually possible. WUWM’s format shifted from ‘free Director / General Manager

INTUNE FALL 2014 WUWM MANAGEMENT DIRECTOR/GENERAL MANAGER, Dave Edwards WUWM INTUNE newsletter is published four times each year by WUWM. It is available to all Friends of WUWM. PROGRAM MANAGER, Bruce Winter NEWS DIRECTOR, Marge Pitrof WUWM operates on 89.7 MHz with an of 13,500 SM watts. Our primary coverage area blankets all of the Milwaukee metropolitan EXEC. PRODUCER, LAKE EFFECT , Mitch Teich area including Racine, Waukesha and West Bend. WUWM’s extended service MANAGER, FINANCE & ADMIN., Cheryl Locher area includes listeners throughout southeastern Wisconsin. CHIEF ENGINEER, David Felland Milwaukee Public Radio®, Milwaukee Public MediaSM and Lake EffectSM are service marks of WUWM 89.7 FM–Milwaukee Public Radio. INTUNE EDITOR & DESIGNER, Christine Lamitina E-MAIL ADDRESSES: CONTACT US GENERAL: [email protected] 111 E. Wisconsin Avenue, Ste. 700 Milwaukee, Wisconsin 53202 NEWSROOM: [email protected] LAKE EFFECTSM: [email protected] PHONE: 414.227.3355 FAX: 414.270.1297 LISTENER COMMENT LINE: 414.270.1220 PRINTED LOCALLY ON RECYCLED PAPER. MEMBERSHIP: 414.270.1225

2 WUWM.COM WUWM@NITE RELAUNCHES WITH NEW FORMAT

First, lets start by telling you what WUWM@ the creative and technical force behind the Night is not. We’re not the radio equivalent of program. Hosting on Mondays, Wednesdays, and your iPod on shuffle. Nor are we the same 10 hit Thursdays, Bruce provides artist interviews and songs played in a predictable rotation. We’re not regular segments. talk radio. We’re not “solid gold oldies” stuck in a Producer and Co-Host Rachel Owens is Bruce’s musical time capsule from 40 years ago. sidekick and co-creator of content. In addition What we are is a great to hosting on Tuesdays and reason to keep your Fridays, she also conducts WUWM@NITE AIRS WEEKDAYS radio on at night – or to FROM 9 P.M. TO 12 A.M. regular artist interviews. turn us back on. We’re (except Thursdays – 10 p.m. to 12 a.m.) Assistant Producers Trapper musically intensive and Schoepp and Eleanor Peterson intensively local, with book and interview artists, edit interviews, live performances from our WUWM and mix interviews, produce digital content and studio and on-stage, special features and great host regular segments. conversation. We cover arts, music, storytelling and the spoken word. Assistant Chief Engineer Jon Strelecki engineers Grace Weber performs in the studio sessions and mixes them for broadcast. WUWM@Nite Studio. Executive Producer and Host Bruce Winter is Jon is the magic behind our WUWM exclusive the mastermind of WUWM@Nite, as well as performances by local and national talent. CONNECT WITH US! TELL US WHICH BANDS AND ARTISTS YOU’D LIKE TO HEAR ON THE AIR: FACEBOOK.COM/WUWMMUSIC OR TWITTER.COM/WUWMATNITE DID YOU HEAR? WUWM REPORTERS ON NPR PROGRAMS

COURT REINSTATES WISCONSIN VOTER ID LAW Ann-Elise Henzl reported on Morning Edition that a federal appeals court ruled to reinstate the photo identification requirement for the November election. It had been previously blocked in a lawsuit brought by voter advocacy groups. Full story here: http://bit.ly/VoterIDWisconsin

NOT YOUR FATHER’S HOG On Here and Now, WUWM’s LaToya Dennis reported on the LiveWire, Harley’s possible foray into the electric motorcycle market. Full story here: http:// bit.ly/wihog

TO BOOST ATTENDANCE, MILWAUKEE SCHOOLS REVIVE ART, MUSIC AND GYM Erin Toner reported on Morning Edition how MPS are re-investing in subjects like art and physical education with the hope of attracting more families and boosting academic achievement. Full story here: http:// bit.ly/mpsartgym

WUWM 89.7 FM - MILWAUKEE PUBLIC RADIO INTUNE FALL 2014 3 PROGRAM SCHEDULE WUWM 89.7 FM NPR/IN-DEPTH NEWS

7/8/14 MONDAY - FRIDAY 5 am – 9 am Morning Edition 9 am – 10 am BBC Newshour 10 am – 11 am Lake Effect 11 am – noon Fresh Air with Terry Gross noon – 3 pm Here and Now UWM Today (Thurs. 1:30 - 2 pm) 3 pm – 6:30 pm All Things Considered 6:30 pm – 7 pm Marketplace 7 pm – 8 pm Fresh Air with Terry Gross 8 pm – 9 pm TED Radio Hour (Mon.) This American Life (Tues.) On Being with Krista Tippett (Wed.) It’s Alright, Ma, It’s Only Music (Thurs.) Radiolab (Fri.) 9 pm – 12 am WUWM@Nite It’s Alright, Ma (Thurs. 9 - 10 pm) midnight – 6 am BBC World Service

SATURDAY 6 am – 7 am Marketplace Weekend 7 am – 9 am Weekend Edition Saturday WUWM’S MORNING EDITION HOST 9 am – 10 am Car Talk 10 am – 11 am Wait Wait...Don’t Tell Me! BOB BACH RETIRING 11 am – 12 pm Marketplace Weekend BY MARGE PITROF 12 pm – 1 pm Ask Me Another 1 pm – 2 pm On the Media For 10 years, Bob has hosted hosted WUWM’s At Ten (now 2 pm – 3 pm TED Radio Hour WUWM’s Morning Edition, Lake Effect) and worked as a 3 pm – 4 pm Lake Effect Weekend 4 pm – 5 pm Weekend All Things Considered punching-in at 4:15 a.m., to WUWM reporter. 5 pm – 7 pm A Prairie Home Companion prepare for the four-hour air shift. 7 pm – 8 pm Wait Wait...Don’t Tell Me! Each day he expertly weaved 8 pm – 9 pm Ask Me Another together content coming from 9 pm – 11 pm It’s Alright, Ma, It’s Only Music WUWM and NPR. Not even 11 pm – 12 am etown blizzards stopped him. midnight – 6 am BBC World Service SUNDAY But that’s the technical part. 6 am – 7 am On Being with Krista Tippett What Bob has uniquely added 7 am – 10 am Weekend Edition Sunday for listeners are his warmth and 10 am – 11 am This American Life WUM STUDIOS, 1990S. humor; perhaps a mention of 11 am – noon Car Talk what he and his son attempted noon – 2 pm A Prairie Home Companion 2 pm – 3 pm Wait Wait...Don’t Tell Me! to cook for dinner last night or a Before arriving in 1991, Bob was 3 pm – 4 pm Lake Effect Weekend song that carries people back in a sports reporter at Channel 18, 4 pm – 5 pm Weekend All Things Considered time. Bob has been around these a sports/news reporter/director 5 pm – 6 pm On the Media parts a long while, so he has at WISN Radio, the voice of 6 pm – 7 pm Weekend All Things Considered also been able to offer context to Marquette men’s basketball and a 7 pm – 7:30 pm Humankind 7:30 pm – 8 pm UWM Today developments. disk jockey in Merrill. 8 pm – 9 pm On Being with Krista Tippett Those are the irreplaceable parts After nearly forty years on the 9 pm – 10 pm This American Life of Bob, the parts his co-workers radio, Bob Bach will be signing 10 pm – 11 pm Radiolab 11 pm – 6 am BBC World Service will dearly miss - his essence. off on November 14. Sleep in, friend, and enjoy those adorable During Bob’s 39-year journey FULL SCHEDULE ONLINE AT: granddaughters! through the broadcast world, he WUWM.COM/SCHEDULE

4 WUWM.COM YEAR END GIVING MAKE YOUR GIFT BEFORE DECEMBER 31st

As you consider your year-end tax GIVE VIA MAIL planning*, we hope you will consider To donate by check or credit card, your making a charitable gift to WUWM in envelope must be postmarked no later 2014. than December 31, 2014.

To ensure a tax deduction on your 2014 Gifts may be mailed to the following address: taxes, please make your year-end gift WUWM 89.7 FM before Wednesday, December 31, Attn: Member Services 2014. Box 88890 Milwaukee, WI 53288-0890 There are a variety of effortless ways for you to make your year-end gift. Choose Please feel free to contact WUWM’s the option that works best for you. Member Services department at 414- 270-1225 if you have any questions GIVE ONLINE at wuwm.com/give Make Please be advised that WUWM about making a year-end contribution. your contribution before midnight (11:59 Member Services will be CLOSED p.m.) on December 31, 2014. December 24th, 25th and 31st. *Please discuss your tax planning with your accountant or other professional advisor.

LIVE ELECTION NIGHT COVERAGE BY MARGE PITROF Election season is upon us, and WUWM is here to be your one-stop source for all the news you need on election night. November 4th will be one of the championships of politics - the mid-term elections! In Wisconsin, voters will elect a governor and attorney-general. The election will determine which party controls the legislature and who represents Wisconsin in Congress. Voters will also weigh-in on a variety of issues, such as raising the state’s minimum wage. Nationally, control of the U.S. Senate is up for grabs and other states will settle close battles for governor. WUWM coverage goes beyond just the results. Our hosts will orchestrate the coverage for you, talking with reporters at the campaign parties and analysts in the studio to gauge why voters bent the way they did. For live coverage of local and national election results, tune in on Tuesday, November 4 at 7 p.m. at 89.7 FM or online at wuwm.com. FAREWELL BY MITCH TEICH Stephanie Lecci, Lake Effect’s coordinating producer since 2008, recently left Milwaukee to take a position as a producer at St. Louis Public Radio in Missouri. During Stephanie’s tenure, she filled numerous roles from booking and scheduling interviews, conducting them, producing award-winning features and managing much of Lake Effect’s online presence.

The timing of her departure was an immediate challenge. Within hours of arriving in Missouri, Stephanie was thrown into round- the-clock coverage of the turmoil following the police shooting of an unarmed man in Ferguson. Stephanie’s reporting was featured numerous times on NPR national programs, even before she’d had a chance to unpack. We wish her continued success.

Sign up for event and programming alerts so you’re up to GET UPDATES date with all that’s happening at your favorite public radio m FASTER station: wuwm.com/contact-us

WUWM 89.7 FM - MILWAUKEE PUBLIC RADIO INTUNE FALL 2014 5 FEATURED MEET RACHEL OWENS UNDERWRITERS ANNOUNCER & WUWM@NITE CO-HOST

WUWM welcomes these new Long-time listeners might have center technician and audience and returning underwriters: noticed a new voice informing services representative. them in the afternoon hours. In • Allen Edmonds January, Rachel Owens joined In May, Rachel become producer • Carthage College WUWM as an announcer. She and co-host of WUWM@Nite, • Danny Veghs Home especially loves hosting the which airs weekdays from 9 Entertainment afternoon hours, serving as a p.m. to 12 a.m. (except on • Halloran Law Offices close companion to WUWM’s Thursdays from 10 p.m. to 12 • Hometown Building listeners. Rachel helps create the a.m.). WUWM welcomes Rachel • Kumon Learning • Milwaukee Center for tone, rhythm and character of Owens. Independence Milwaukee Public Radio. • Prochnow Wilson of Merrill Lynch Prior to coming to WUWM, • Stefans Soccer Rachel worked for nearly six • Transfer Pizza years at • United Way and Wisconsin Public Television in a number of roles, including Thank you for supporting announcer/board operator, Milwaukee Public Radio! voice talent, producer, on-air producer, radio operations

WUWM WINS 22 AWARDS THIS YEAR

Recognized for their continued committment to excellence, WUWM’s News, Lake Effect, and web team were honored with 22 awards in three competitions (Northwest Broadcast News Association, Milwaukee Press Club, and Wisconsin Broadcasters Association).

WUWM took home six first place awards and was recognized in a variety of categories including: special series, talk/public affairs, writing, use of audio, sports reporting and website content. WUWM WELCOMES NEW STAFF Over the past year, WUWM welcomed three new staff members: Erin Frank, Christine Lamitina and Jennifer McCollum. Erin Frank started with Market Enginuity representing WUWM in January of 2014. For ten years prior to joining WUWM, she worked for The Onion, as a print advertising Account Executive in and then as Sales Manager in Milwaukee. As a Corporate Sponsorship Sales Representative, Erin’s responsibilities include selling WUWM’s corporate sponsorship messages, web-related products and events.

Christine Lamitina joined WUWM as Marketing Specialist in August 2014. Prior to joining WUWM, she served as Communications Director for both statewide and national non-profits. In her role at WUWM, Christine is responsible for producing advertising and promotional materials, managing public and media relations, managing the volunteer program and creating the station’s strategic marketing plan.

WUWM welcomed Jennifer McCollum as Donor Relations Specialist in September 2014. For three years prior to joining WUWM, she worked on the College Development team at Marquette University. At WUWM, Jennifer is responsible for maintaining relationships with donors through communications, benefit fulfillment and gift entry.

6 WUWM.COM PHONE: Membership Dept. at (414) 270-1225 ON-LINE: wuwm.com/give GIVE TODAY! MAIL: WUWM 89.7 - Attn. Membership, Box 88890, Milwaukee, WI 53288-0890

YES! IS IMPORTANT IN MY LIFE. I LISTEN VIA: m RADIO m COMPUTER m TABLET m MOBILE CONTACT INFORMATION MEMBERSHIP CATEGORY m Mr. m Mrs. m Ms. m Miss m Dr. m Rev. m New Membership m Sustaining Membership Name (s):______m Renewal Membership m Additional Gift ______GIFT LEVELS Address:______m $35 m $75 m $150 m $240 m $365 m $500 City:______m Other $______State / Zip:______PAYMENT OPTIONS m Check enclosed (payable to WUWM Friends) Home phone:______m Charge my m MasterCard m VISA Work phone:______m Sustaining Installments (EFT) - Please send me more information Cell phone:______E-mail 1:______Account Number Exp. Date E-mail 2:______Signature Date Favorite Program (s):______EMPLOYER MATCHING GIFT PROGRAM ______Employer______m Add me to the WUWM E-lists! Send me e-mail updates / newsletters. m I have enclosed my matching gift form.

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Help WUWM better serve you, the environment, and our budget by switching your INTUNE subscription to digital. Over 415 donors have elected to receive INTUNE via e-mail, saving WUWM over $900 a year.

Make the switch today by contacting Kim Matthews at [email protected] or by calling 414-270-1132.

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DO NOT DELAY DELIVERY Dated Material Enclosed

EVENTS A PORTION OF EACH CONCERT TICKET SALE SUPPORTS WUWM.

THE PABST THEATER 144 E. Wells Street, Milwaukee, WI 53201 • www.pabsttheater.org • 1-800-511-1552

We love our WUWM listeners and, to show our appreciation, we give away fun stuff—tickets to local concerts & events, CDs, books and more. THE MILK CARTON KIDS JAKE SHIMABUKURO Friday, October 31, 8:00 p.m. Sunday, November 16, 8:00 p.m. ENTER ON-LINE @ wuwm.com/contests THE RIVERSIDE THEATER 116 W. Wisconsin Avenue , Milwaukee, WI 53203 TICKETS CONTEST RULES: 2 Limit one entry per person, address, e-mail address, or household. Multiple entries by the same person or household will be discarded. Only ONE winner per household, within a 30 day period, is permitted. WIN Winners will be selected in a random drawing from all eligible entries. DAVE DAVIES STURGILL SIMPSON Tuesday, Nov. 11, 7:30 p.m. Friday, December 5, 8:00 p.m. Today’s music...all grown-up.

Share your copy of this newsletter with your colleagues, friends, or family to demonstrate one of the many benefits of supporting WUWM 89.7 FM - Milwaukee Public Radio.