Celebrate Independents! A Guide to ’s Finest Fair Trade & Independent Businesses

Inside: ARTISANS ARTISTS AUTO CARE CAFÉS CLUBS FAIR TRADE GALLERIES HOME & GARDEN MUSIC REALTORS RESTAURANTS SALONS & Spas MORE!

Published By The Bay View Compass

1 CELEBRATE INDEPENDENTS HAT IS CELEBRATE INDEPENDENTS? W CELEBRATE INDEPENDENTS a vehicle to promote local, independent, small businesses, like yours. The goal is to educate consumers about the importance of patronizing Milwaukee’s independent, Fair Trade, and local businesses.

At the Bay View Compass, we recognize that our readers are learning the importance of shopping locally and that many have already made the commitment.

But the public won’t support your local small business if they don’t know who or where you are. Tell them about yourself by advertising in CELEBRATE INDEPENDENTS and in the Bay View Compass. Use your ad to give them a reason to patronize you.

e Use your ad to inform customers about your business. e Give the public a reason to patronize your business. e Offer incentives that motivate them to walk through your door.

We know small business because the Bay View Compass is an independent, small business. Our monthly newspaper and website are recognized for quality writing and reporting and for their focus on local news and business. We promote our newspaper and website each month on WUWM and WMSE which greatly increases awareness of and attention to our newspaper and to Celebrate Independents.

Let Milwaukee know you’re local and independent! Advertise in CELEBRATE INDEPENDENTS.

Be sure to look for the Special Limited-Time Offers on the next page.

2 CELEBRATE INDEPENDENTS LIMITED TIME SPECIAL OFFERS

Purchase & Pay for CELEBRATE INDEPENDENTS Ad by August15 to qualify for the following special discounts! Must be new or renewing customer to qualify for these offers.

1. FREE WEB AD on Bay View Compass website! Purchase ad in (text ad does not qualify) in CELEBRATE INDEPENDENTS and receive a free rotating web ad on bayviewcompass.com. (You must provide the web ad, or, if you wish, or a designer can create it for you for a small fee.)

Celebrate Ad Rotating Web Ad Size 1/16 ...... Vertical Button for 1 month (Value: $20) 1/8 ...... Horizontal Button for1 month (Value: $40) 1/4 ...... Lg. Square for 3 months (Value: $240) 1/2 ...... Med. Skyscraper for 6 months (Value: $588) Full Page or Cover...... Med. Extra-Tall Skyscraper 6 months (Value: $834)

2.Valuable Discounts in the Bay View Compass with your Celebrate Independents ad purchase! Celebrate Ad and first month Ad in Compass must be paid for by Aug 15, 2009 to qualify for the following offer. Compass ads must run in consecutive issues & begin no later than September 1, 2009.

3 Month Display Ad Placement • Buy a 1/4 page or larger display ad in CELEBRATE INDEPENDENTS and • Receive 10% off your 3-month ad in the Compass. • Compass ad must be 1/12 or larger • Offer includes free web ad on bayviewcompass.com. See above.

6 Month Discount • Buy a 1/4 page or larger display ad in CELEBRATE INDEPENDENTS and • Receive 15% off your 6-month ad in the Compass •Compass ad must be 1/10 or larger. • Offer includes free web ad on bayviewcompass.com. See above.

& PayPal

A 3% service charge will be applied to credit card and PayPal payments.

3 CELEBRATE INDEPENDENTS Sections • Artists & Artisans AD RATES • Attorneys • Auto Repair/Maintenance 1/16 ...... $ 50 • Bars & Restaurants 1/8 ...... $100 • Body Services/Spas 1/4 ...... $160 • FAIR TRADE 1/2 ...... $300 Galleries/Artists • Going Green Full page ...... $500 • Home & Garden Inside covers ...... $600 • Live Music Back cover ...... $750 • Pets Three line text ad ...... $ 25 • Photographers • Realtors • Cafés & Restaurants Salons & Spas • Shopping Ad Specs (Width x Height)

1/16 ...... 2.325 x .875 1/8 ...... 2.325 x 1.875 1/4 H ...... 4.875 x 1.875 1/4 V ...... 2.3125 x 3.875 1/2 H ...... 4.875 x 3.875 1/2 V ...... 2.3125 x 7.875 Full Page/Cover ...... 4.875 x 7.875

All ads should be created as CMYK. Set black text to 100% black. Provide ad as JPG or PDF file. Email ad to your rep by June 5.

Distribution: 30,000* copies to be delivered to 400+ drop locations from Shorewood to Oak Creek, including downtown, East Side, Riverwest, Third and Fifth Wards, Bay View, Washington Heights, Wauwatosa, St. Francis, Cudahy and Oak Creek. and inserted in the September or October issue of the Compass.

Publication Date: September 1, 2009 *Book must be 30 pages or more to ensure 30,000 print run. Minimum print run is 20,000. Celebrate Independents is produced by the Bay View Compass. PO Box 070645 Milwaukee WI 53207 Tel 414.489.0880 Fax 414.489.0882 bayviewcompass.com/Celebrate

4 CELEBRATE INDEPENDENTS 1/2 HORIZONTAL (4.875 x 3.875)

1/4 HORIZONTAL (4.875 x 1.875)

1/16 (2.325 x .875) 1/8 (2.325 x 1.875)

5 CELEBRATE INDEPENDENTS 1/4 VERTICAL (2.3125x 3.875)

1/2 VERTICAL (2.3125 x 7.875)

6 CELEBRATE INDEPENDENTS FULL PAGE (Back Cover, Inside Front or Inside Back Cover, or Interior Page) (4.875 x 7.875)

7 CELEBRATE INDEPENDENTS PROMOTION

We have promoted and will promote Cel- ebrate Independents! in the Bay View Compass ads and on WUWM and WMSE in our promos that reach hundreds of thousands of listeners in Southeast . We will also advertise and promote Celebrate Independents! on bayviewcompass.com. Contact Our Ad Reps Monica [email protected] (414) 231-3326 Al [email protected] (414) 520-4334

Celebrate Independents! is produced by The Bay View Compass. PO Box 070645 Milwaukee WI 53207 Tel 414.489.0880 Fax 414.489.0882 bayviewcompass.com/Celebrate

8 CELEBRATE INDEPENDENTS