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33Incentive Ideas August 2015 Hokkaido leverages its frosty weather to lure events Singapore gets more MICE budget There’s plenty to watch out for when holding association meetings in China Asia-Pacific’s intelligent business events resource INCENTIVE IDEAS There’s nothing better than unique travel ideas to 33motivate top achievers to strive for greater targets mice Aug p00 front coverKYmy.indd 1 21/7/15 3:14 pm hotel of design Every detail in the 654 rooms and suites Luxury & Lifestyle Hotel of Design is brilliantly curated and meticulously craed by renowned French designer, Philippe Starck and creative individuals from around the world, ensuring only the finest of the experiences. imaginative social spaces Uniquely designed for guests to aspire and be inspired; where work and play seamlessly blend together; where individuals gather to build connections or indulge in solitude in the many spaces within The South Beach. mood food & drink For the best personalities from wining and dining – experience Mood Food & Drink at any of our four restaurant and bars at The South Beach. Perfect for a romantic dinner, business lunch or celebratory drinks, be part of a diverse selection of gastronomic encounters that suit or help set your every mood. At The South Beach, we have something for everyone and every need. STAY PAY Introductory Room Oer starting from SGD 490++ per night For bookings and OPENS IN information, please email [email protected] SINGAPORE 2015 or call +65 6818 1881 t The South Beach is a H.I.P. (Highly Individualised People and Places) hotel that aspires to Create Infinite Experiences for you, with you. With commanding views a member of over the Lion City’s skyline, the hotel fuses contemporary ecological architecture with restored heritage buildings from its past life as a military camp. Standing as a gateway to Singapore’s thriving city centre and historic Civic District, the hotel is walking distance from MRT stations, shopping malls and places of interests including art & history museums and the Esplanade Theatres. The hotel is also conveniently connected to Suntec Singapore Convention & Exhibition Centre via an aerobridge. the south beach | 30 beach road singapore 189763 | +65 6818 1888 | thesouthbeach.com.sg TTGMICE_160715.indd 1 16/7/15 5:56 pm EDITORIAL Karen Yue Group Editor ([email protected]) Xinyi Liang-Pholsena Be proud, get loud Assistant Editor, TTG Asia ([email protected]) Dannon Har Assistant editor, TTG Asia Online ([email protected]) about incentives Paige Lee Pei Qi Assistant Editor, Singapore ([email protected]) I love it when mega incentive movements make headlines in S Puvaneswary general news media. When China’s Tiens Group took 6,400 Editor, Malaysia/Brunei ([email protected]) happy employees to various destinations across France in May Mimi Hudoyo this year to celebrate its 20th anniversary, the event was picked Editor, Indonesia ([email protected]) Rachel Lee up and reported on by the BBC, CNN, Channel NewsAsia, The Copy Editor ([email protected]) Independent and The Guardian, among many others. Greg Lowe Thailand ([email protected]) Overnight, the concept of incentive travel became a hot topic Oliver Slow, Sid Dhartha Myanmar of discussion, especially among people who had never heard of ([email protected], [email protected]) it and were not aware that some companies do motivate staff Prudence Lui Hong Kong/Greater China and business partners to loftier goals with unique and exciting ([email protected]) Karen Yue travel programmes. Caroline Boey China & Special Projects Group Editor ([email protected]) The incentive travel industry needs this sort of attention. Julian Ryall Japan ([email protected]) When SITE and Sales & Marketing Management magazine did Rosa Ocampo a joint survey in 2014 on how incentive travel is being used, The Philippines ([email protected]) Rohit Kaul India it discovered that 55 per cent of respondents (278 companies ([email protected]) were surveyed in all) were not in support of this activity. It Feizal Samath Sri Lanka/Maldives ([email protected]) further reported that 88 per cent of these non-users have never Redmond Sia, Goh Meng Yong used an incentive travel programme and 79 per cent have Creative Designers never even considered using one. Cost and administrative Jerlene Ng, Samuel Ng Editorial Interns Lina Tan Editorial Assistant issues emerged the most common reasons for avoiding such programmes, while those that once organised an incentive trip SALES & MARKETING Michael Chow Group Publisher chose not to do so again due to cost, a lack of ROI and dif- ([email protected]) ficulty in managing the event. Jonathan Yap Senior Business Manager ([email protected]) It is a shame, really. The idea of an all-expense-paid vacation Mervin Lee Business Manager is appealing, but what makes an incentive trip truly attractive ([email protected]) Stephanie So Business Manager is the fact that it recognises one’s stellar achievements and the (Hong Kong, [email protected]) opportunity available for one to trade best practices and busi- Cheryl Tan Corporate Marketing Manager ([email protected]) ness ideas with fellow top achievers. When executed well with Stephanie Toh Marketing Executive the help of experienced incentive houses, incentive travel can ([email protected]) Cheryl Lim Advertisement Administration help companies hit higher targets and grow profits. The trip manager ([email protected]) will pay for itself. Carol Cheng Asst Manager Administration & Marketing (Hong Kong, carol.cheng@ Incentive travel isn’t a frivolous expense and it sure does not ttgasia.com) help matters when users of such programmes shy away from PUBLISHING SERVICES media attention, fearing disapproval from the public and inves- Tony Yeo Division Manager tors, and as a result help perpetuate the misconception that the Kristy Lim Publishing Services Executive Lynn Lim Web Executive activity is a filthy one that must be kept under wraps. Katherine Leong Circulation Executive I say, come on out and tell the world that you are harnessing OFFICES the power of this performance motivational tool, that incentive Singapore travels have helped your company to exceed annual sales tar- TTG Asia Media Pte Ltd, 1 Science Park Road, #04-07 The Capricorn, Singapore gets and much more, and that your winners are worth celebrat- Science Park II, Singapore 117528 ing in such a grand manner. Tel: +65 6395 7575, fax: +65 6536 0896, email: [email protected] The more incentive travel is discussed, the more educated Hong Kong the public will be, and the sooner it will become the norm. TTG Asia Media Pte Ltd, Unit 2011, 20/F, Harbour Centre, 25 Harbour Road, Wanchai, Meanwhile, I hope you will find inspiration for your next Hong Kong incentive programme from our annual Top Incentive Ideas cover Tel: +852 2237 7888, fax: +852 2237 7227 feature (pages 16-25). TTG ASIA MEDIA PTE LTD Darren Ng Managing Director Raini Hamdi Senior Editor ([email protected]) TTGmice, endorsed by the Asian Association of Convention and Visitors Bureaus, is published by TTG Asia Media Pte Ltd, and is mailed free-of-charge on written request to readers Asia-wide who meet a set of predetermined terms and conditions. Annual airmail Find us on Facebook: www.facebook.com/TTGmice subscription charges are US$70 (Asia) and US$90 (elsewhere). All rights reserved. No part of this publi- cation may be reproduced in whole or in part without Follow us at @TTGmice written permission of the publisher. MCI (P) 165/08/2013, KDN PPS1140/09/2012(022844), ISSN 0218-849X Get your weekly news update at www.ttgmice.com Printed by KHL Printing Co Pte Ltd, 57 Loyang Drive, Singapore 508968. mice Aug p01 ReadersKYjn.indd 2 21/7/15 3:23 pm 16 26 36 COVER STORY 16 33 Incentive ideas There’s nothing better than unique travel ideas to motivate top www.ttgmice.com achievers to strive for greater targets. Here are 33 of our picks from around the world COUNTRY REPORTS 26 Cold is hot in Hokkaido From snowshoe races to sledge-building contests, the Japanese island takes full advantage of its frosty weather and pushes MICE activities unique to its climate. By Julian Ryall DEPARTMENTS 30 Louder roars in the making 1 To our readers With more MICE marketing budget in Singapore’s pocket, local players are urging greater focus on experiential aspects, tradeshow 3 Marketplace presence, among others. By Paige Lee Pei Qi 7 Talk of the trade 36 Culinary central 10 Client files The rise of celebrity restaurants in Macau is giving event 11 Appointments planners plenty of mouthwatering options for dining functions. By Prudence Lui 12 In focus 14 Case studies 39 Brisk business for India Tradeshow growth is taking the lead while new source markets are 42 Over coffee with... turning their attention to the South Asian destination. By Rohit Kaul 44 Gallery mice Aug p02 Contents.indd 4 21/7/15 3:15 pm Marketplace TTGmice August 2015 • 3 The Langham Auckland We love spruces up meeting venues Following a NZ$2.4 million (US$1.7 million) facelift that fi nished in April, The Langham Auckland is ready to fl aunt its shiny new meeting facilities. The former Waitemata Room is now enjoying a new lease of life as the Crystal Room. Furbished with four new crystal chandeliers, the venue can take up to 180 guests altogether or be divided into two rooms. Four new Gallery Rooms have also offi cially opened on the site of the old SPE bar to meet demand for more meeting or breakout rooms. Floor-to-ceiling windows in the Gallery Rooms offer an abundance of natural sunlight to complement its new crisp, bright décor, wireless connectivity for iPads or PCs and audiovisual technology that spares presenters from being tethered to cables while delivering their presenta- tions.
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